Trebel is an on-demand music download and discovery platform developed by M&M Media Inc. The company's business model aims to combat digital music piracy by giving users access to on-demand music at no cost while delivering fair compensation to artists and music rights holders. Trebel has a patent that allows it to market itself as the only international music service in which users can legally download music and listen to it offline for free. As of March 2023, Trebel has a catalog of 75 million songs from record labels such as Universal Music Group, Sony Music Entertainment, Warner Music Group and hundreds of independent labels. Trebel is based in Stamford, Connecticut. with additional locations in Mexico City, Jakarta, Bogota, Los Angeles and Miami. The app is available in the Apple App Store, Google Play Store, and Huawei AppGallery. == History == Trebel was founded in 2014 by Gary Mekikian, who was previously the co-founder of answerFriend, Inc., which commercialized web based question-answering technologies and merged with Electric Knowledge, forming InQuira. This company was eventually acquired by Oracle Corporation in 2011. His co-founders at Trebel include Stanford classmates Corey Jones and Luis Soto Durazo, as well as his daughters Grace and Juliette. Mekikian envisioned Trebel as an alternative to music piracy after a high school classmate of his daughters was targeted by cyberattackers while illegally downloading music online. Trebel was initially released in 2015 under the name Project Carmen to students at Ohio State, Santa Monica College, Cal State Fullerton, UCLA and Long Beach State. In its original incarnation, the service planned to target students at 3,000 universities and 30,000 high schools in the United States. A beta version of the app was introduced in 2016 with content from Universal Music Group and Warner Music Group. Trebel launched commercially in the United States and Mexico in 2018. In 2018, Mexican mass-media corporation Televisa also became a minority investor in Trebel. In May 2020, during the early months of the COVID-19 pandemic, Trebel was a digital broadcast partner for Se Agradece, a concert produced in Mexico by Televisa to honor frontline COVID workers that featured artists such as Rosalia, J Balvin, Maluma and Ricky Martin. In June 2021, Trebel reached 3 million monthly active users. In October 2021, Trebel signed a music licensing agreement with Merlin Network, the licensing agency for the independent music sector that controls an estimated 12% of the global digital recorded music market. In January 2022, Trebel announced a strategic alliance with MNC Corporation, an Indonesian media conglomerate, which also became a minority backer of the company. In March 2022, Trebel reported 5.2 million monthly active users as a result of growth in Latin America. In the same month,, Latin music star Maluma became a backer of Trebel and an advisor to Gary Mekikian, helping expand the service throughout Latin America. On April 18, 2022, Trebel launched in Indonesia during the finale of the music competition show X Factor Indonesia. Trebel also signed a deal that month with Soccer Media Solutions, a sports and entertainment marketing agency in Mexico, to sell Trebel’s premium advertising inventory through Soccer Media. In May 2022, Guillermo Ochoa, goalkeeper for the Mexican national soccer team, invested in Trebel and became an ambassador for the company. On October 2, 2022, Trebel collaborated with Musica Studios, one of the largest music companies in Indonesia, on the production of a music festival in Jakarta titled Trebel Music Fest. The event featured performances by top Indonesian music artists such as Noah, Nidji, and d'Masiv. In October 2022, Trebel launched in Colombia. The service reached 1.2 million monthly active users in Colombia six months after launching. In December 2022, Trebel collaborated with KFC in Indonesia on the release of a KFC digital music program using a product called Trebel Max. As part of the program, KFC customers who bought the Crazy Superstar Combo package at KFC received a subscription to Trebel Max for 30 days. Trebel announced the launch of Trebel AI in May 2023. Trebel AI uses ChatGPT-powered technology to generate playlists based on natural language queries from users. In Indonesia, the Trebel AI feature was announced during a broadcast of the show Indonesian Idol XII that took place on May 8, 2023. In July 2023, Trebel reached more than 13 million monthly active users. In November 2023, Trebel became a featured app on the Discord app directory. Discord users that add the Trebel bot to their servers have access to Trebel's on-demand music library and have the exclusive privilege of being DJ's during server sessions with up to 150 concurrent listeners. == Platform == === Features === Trebel has a patent that allows it to market itself as the only international music service in which users can legally download music and listen to it offline for free. As of March 2023, Trebel has a catalog of 75 million songs from record labels such as Universal Music Group, Sony Music Entertainment, Warner Music Group and hundreds of independent labels. Trebel offers unlimited music downloads that are playable in the app by registered users only. Offline listening is free to all users and not blocked by a paywall. Users can search for music based on song, artist, album, browsing friends' recent activity, and through other users' playlists. The app also offers free cloud storage for downloaded songs. Trebel also contains a feature called SongID, which identifies music being played nearby using a short sample, then offers it for download on the service. Podcasts are available for free listening on the service as well. === Business model === Trebel uses a business model that generates revenue from the sale of digital advertising as well as user interactions with branded experiences, and consumption of virtual goods within the app (akin to mobile games). The app also features a brand takeover feature called Trebel Max, which offers unlimited access in exchange for users engaging with experiences offered by specific brands. Trebel’s brand partners include Uber, KFC, Walmart, Coca-Cola, Amazon and P&G. === Content === In September 2022, Trebel secured an exclusive release of the song “Suara Hatiku” by Indonesian actress Amanda Monopo. As of March 2023, Trebel offers 75 million songs through licensing agreements with Universal Music Group, Sony Music Entertainment, Warner Music Group and global indie rights agency Merlin. == Awards == In 2023, Trebel won three Google Play awards including "Best App of 2023", "Best Everyday Essentials" and "Users' Choice".
Quantification (machine learning)
In machine learning, quantification (variously called learning to quantify, or supervised prevalence estimation, or class prior estimation) is the task of using supervised learning in order to train models (quantifiers) that estimate the relative frequencies (also known as prevalence values) of the classes of interest in a sample of unlabelled data items. For instance, in a sample of 100,000 unlabelled tweets known to express opinions about a certain political candidate, a quantifier may be used to estimate the percentage of these tweets which belong to class `Positive' (i.e., which manifest a positive stance towards this candidate), and to do the same for classes `Neutral' and `Negative'. Quantification may also be viewed as the task of training predictors that estimate a (discrete) probability distribution, i.e., that generate a predicted distribution that approximates the unknown true distribution of the items across the classes of interest. Quantification is different from classification, since the goal of classification is to predict the class labels of individual data items, while the goal of quantification it to predict the class prevalence values of sets of data items. Quantification is also different from regression, since in regression the training data items have real-valued labels, while in quantification the training data items have class labels. It has been shown in multiple research works that performing quantification by classifying all unlabelled instances and then counting the instances that have been attributed to each class (the 'classify and count' method) usually leads to suboptimal quantification accuracy. This suboptimality may be seen as a direct consequence of 'Vapnik's principle', which states: If you possess a restricted amount of information for solving some problem, try to solve the problem directly and never solve a more general problem as an intermediate step. It is possible that the available information is sufficient for a direct solution but is insufficient for solving a more general intermediate problem. In our case, the problem to be solved directly is quantification, while the more general intermediate problem is classification. As a result of the suboptimality of the 'classify and count' method, quantification has evolved as a task in its own right, different (in goals, methods, techniques, and evaluation measures) from classification. == Quantification tasks == === Quantification tasks according to the set of classes === The main variants of quantification, according to the characteristics of the set of classes used, are: Binary quantification, corresponding to the case in which there are only n = 2 {\displaystyle n=2} classes and each data item belongs to exactly one of them; Single-label multiclass quantification, corresponding to the case in which there are n > 2 {\displaystyle n>2} classes and each data item belongs to exactly one of them; Multi-label multiclass quantification, corresponding to the case in which there are n ≥ 2 {\displaystyle n\geq 2} classes and each data item can belong to zero, one, or several classes at the same time; Ordinal quantification, corresponding to the single-label multiclass case in which a total order is defined on the set of classes. Regression quantification, a task which stands to 'standard' quantification as regression stands to classification. Strictly speaking, this task is not a quantification task as defined above (since the individual items do not have class labels but are labelled by real values), but has enough commonalities with other quantification tasks to be considered one of them. Most known quantification methods address the binary case or the single-label multiclass case, and only few of them address the multi-label, ordinal, and regression cases. Binary-only methods include the Mixture Model (MM) method, the HDy method, SVM(KLD), and SVM(Q). Methods that can deal with both the binary case and the single-label multiclass case include probabilistic classify and count (PCC), adjusted classify and count (ACC), probabilistic adjusted classify and count (PACC), the Saerens-Latinne-Decaestecker EM-based method (SLD), and KDEy. Methods for multi-label quantification include regression-based quantification (RQ) and label powerset-based quantification (LPQ). Methods for the ordinal case include ordinal versions of the above-mentioned ACC, PACC, and SLD methods, and ordinal versions of the above-mentioned HDy method. Methods for the regression case include Regress and splice and Adjusted regress and sum. === Quantification tasks according to the type of data === Several subtasks of quantification may be identified according to the type of data involved. Example such tasks are: Quantification of networked data. This task consists of performing quantification when the datapoints are members of a relation, i.e., are interlinked. As such, this task is a strict relative of collective classification. Quantification over time. This task consists of performing quantification on sets that become available in a temporal sequence, i.e., as a data stream, and finds application in contexts in which class prevalence values must be monitored over time. == Evaluation measures for quantification == Several evaluation measures can be used for evaluating the error of a quantification method. Since quantification consists of generating a predicted probability distribution that estimates a true probability distribution, these evaluation measures are ones that compare two probability distributions. Most evaluation measures for quantification belong to the class of divergences. Evaluation measures for binary quantification, single-label multiclass quantification, and multi-label quantification, are Absolute Error Squared Error Relative Absolute Error Kullback–Leibler divergence Pearson Divergence Evaluation measures for ordinal quantification are Normalized Match Distance (a particular case of the Earth Mover's Distance) Root Normalized Order-Aware Distance == Applications == Quantification is of special interest in fields such as the social sciences, epidemiology, market research, allocating resources, and ecological modelling, since these fields are inherently concerned with aggregate data. However, quantification is also useful as a building block for solving other downstream tasks, such as improving the accuracy of classifiers on out-of-distribution data, measuring classifier bias and ranker bias, and estimating the accuracy of classifiers on out-of-distribution data. == Resources == LQ 2021: the 1st International Workshop on Learning to Quantify LQ 2022: the 2nd International Workshop on Learning to Quantify LQ 2023: the 3rd International Workshop on Learning to Quantify LQ 2024: the 4th International Workshop on Learning to Quantify LQ 2025: the 5th International Workshop on Learning to Quantify LeQua 2022: the 1st Data Challenge on Learning to Quantify LeQua 2024: the 2nd Data Challenge on Learning to Quantify QuaPy: An open-source Python-based software library for quantification QuantificationLib: A Python library for quantification and prevalence estimation
Honey encryption
Honey encryption is a type of data encryption that "produces a ciphertext, which, when decrypted with an incorrect key as guessed by the attacker, presents a plausible-looking yet incorrect plaintext." == Creators == Ari Juels and Thomas Ristenpart of the University of Wisconsin, the developers of the encryption system, presented a paper on honey encryption at the 2014 Eurocrypt cryptography conference. == Method of protection == A brute-force attack involves repeated decryption with random keys; this is equivalent to picking random plaintexts from the space of all possible plaintexts with a uniform distribution. This is effective because even though the attacker is equally likely to see any given plaintext, most plaintexts are extremely unlikely to be legitimate i.e. the distribution of legitimate plaintexts is non-uniform. Honey encryption defeats such attacks by first transforming the plaintext into a space such that the distribution of legitimate plaintexts is uniform. Thus an attacker guessing keys will see legitimate-looking plaintexts frequently and random-looking plaintexts infrequently. This makes it difficult to determine when the correct key has been guessed. In effect, honey encryption "[serves] up fake data in response to every incorrect guess of the password or encryption key." The security of honey encryption relies on the fact that the probability of an attacker judging a plaintext to be legitimate can be calculated (by the encrypting party) at the time of encryption. This makes honey encryption difficult to apply in certain applications e.g. where the space of plaintexts is very large or the distribution of plaintexts is unknown. It also means that honey encryption can be vulnerable to brute-force attacks if this probability is miscalculated. For example, it is vulnerable to known-plaintext attacks: if the attacker has a crib that a plaintext must match to be legitimate, they will be able to brute-force even Honey Encrypted data if the encryption did not take the crib into account. == Example == An encrypted credit card number is susceptible to brute-force attacks because not every string of digits is equally likely. The number of digits can range from 13 to 19, though 16 is the most common. Additionally, it must have a valid IIN and the last digit must match the checksum. An attacker can also take into account the popularity of various services: an IIN from MasterCard is probably more likely than an IIN from Diners Club Carte Blanche. Honey encryption can protect against these attacks by first mapping credit card numbers to a larger space where they match their likelihood of legitimacy. Numbers with invalid IINs and checksums are not mapped at all (i.e. have probability 0 of legitimacy). Numbers from large brands like MasterCard and Visa map to large regions of this space, while less popular brands map to smaller regions, etc. An attacker brute-forcing such an encryption scheme would only see legitimate-looking credit card numbers when they brute-force, and the numbers would appear with the frequency the attacker would expect from the real world. == Application == Juels and Ristenpart aim to use honey encryption to protect data stored on password manager services. Juels stated that "password managers are a tasty target for criminals," and worries that "if criminals get a hold of a large collection of encrypted password vaults they could probably unlock many of them without too much trouble." Hristo Bojinov, CEO and founder of Anfacto, noted that "Honey Encryption could help reduce their vulnerability. But he notes that not every type of data will be easy to protect this way. … Not all authentication or encryption system yield themselves to being honeyed."
Social media use in the fashion industry
Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com
Kruskal count
The Kruskal count (also known as Kruskal's principle, Dynkin–Kruskal count, Dynkin's counting trick, Dynkin's card trick, coupling card trick or shift coupling) is a probabilistic concept originally demonstrated by the Russian mathematician Evgenii Borisovich Dynkin in the 1950s or 1960s discussing coupling effects and rediscovered as a card trick by the American mathematician Martin David Kruskal in the early 1970s as a side-product while working on another problem. It was published by Kruskal's friend Martin Gardner and magician Karl Fulves in 1975. This is related to a similar trick published by magician Alexander F. Kraus in 1957 as Sum total and later called Kraus principle. Besides uses as a card trick, the underlying phenomenon has applications in cryptography, code breaking, software tamper protection, code self-synchronization, control-flow resynchronization, design of variable-length codes and variable-length instruction sets, web navigation, object alignment, and others. == Card trick == The trick is performed with cards, but is more a magical-looking effect than a conventional magic trick. The magician has no access to the cards, which are manipulated by members of the audience. Thus sleight of hand is not possible. Rather the effect is based on the mathematical fact that the output of a Markov chain, under certain conditions, is typically independent of the input. A simplified version using the hands of a clock performed by David Copperfield is as follows. A volunteer picks a number from one to twelve and does not reveal it to the magician. The volunteer is instructed to start from 12 on the clock and move clockwise by a number of spaces equal to the number of letters that the chosen number has when spelled out. This is then repeated, moving by the number of letters in the new number. The output after three or more moves does not depend on the initially chosen number and therefore the magician can predict it.
Three-factor learning
In neuroscience and machine learning, three-factor learning is the combination of Hebbian plasticity with a third modulatory factor to stabilise and enhance synaptic learning. This third factor can represent various signals such as reward, punishment, error, surprise, or novelty, often implemented through neuromodulators. == Description == Three-factor learning introduces the concept of eligibility traces, which flag synapses for potential modification pending the arrival of the third factor, and helps temporal credit assignement by bridging the gap between rapid neuronal firing and slower behavioral timescales, from which learning can be done. Biological basis for Three-factor learning rules have been supported by experimental evidence. This approach addresses the instability of classical Hebbian learning by minimizing autocorrelation and maximizing cross-correlation between inputs.
Brooklyn Bridge (software)
The Brooklyn Bridge from White Crane Systems was a data transfer enabler. Although it came with some hardware, it was the software which was the basis of the product. It also could transform the data's format. == Overview == The New York Times described its category as being among "communications packages used to transfer files." In an era of 300 baud, Brooklyn Bridge operated at "115,200 baud" so that a transfer which "at 300 baud took 4 minutes and 36 seconds" only needed 5 seconds. Unlike some communications packages, this one retains the original version-date, so as not to alarm people when they seem to have what looks like an update, when it's not. == Description == Once the software is installed, users comfortable with typing the word "COPY" can do so as readily as they sneakernet. An earlier review described it as "less cumbersome than conventional communications software" The use of neither specialized hardware nor specialized software is ideal in an era when this can be done using online or other "outside" services.