A thirst trap is a type of social media post intended to entice viewers sexually. It refers to a viewer's "thirst", a colloquialism likening sexual frustration to dehydration, implying desperation, with the afflicted individual being described as "thirsty". The phrase entered into the lexicon in the late 1990s, but is most related to Internet slang that developed in the early 2010s. Its meaning has changed over time, previously referring to a graceless need for approval, affection or attention. == History == The term thirst trap originated within selfie culture, though its precise origins remain unclear. An early use of the phrase with reference to dehydration appears in the 1999 book Running for Dummies by Florence Griffith Joyner and John Hanc, where it referred to the deceptive sensation of thirst being quenched after initial fluid intake, advising continued hydration to avoid the so-called "thirst trap." The modern usage of thirst trap resurfaced around 2011 on platforms such as Twitter and Urban Dictionary, coinciding with the growing popularity of Snapchat, Instagram, and dating apps like Tinder and Grindr. In 2011, Urban Dictionary defined it as "any statement used to intentionally create attention or 'thirst'." By 2018, the term had entered mainstream discourse, appearing in outlets such as The New York Times and GQ without the need for explanation. == Usage of the term == Often, the term thirst trap describes an attractive picture of an individual that they post online. Thirst trap can also describe a digital heartthrob. For instance, former Canadian prime minister Justin Trudeau has been described as a political thirst trap. It has also been described as a modern form of "fishing for compliments". == Motivation == Thirst trapping may be driven by a variety of motives. Individuals often seek attention through "likes" and comments on social media, which can offer a temporary sense of validation and improved self-esteem. It can also serve as an outlet for expressing one's sexuality or enhancing a personal brand. In some cases, sharing such content may provide financial gain. Others might post thirst traps to cope with emotional distress, such as after breakup, or to spite a former lover. Sharing a thirst trap has also been used as a way to connect in times of social isolation (e.g. COVID-19 pandemic). From a physiological standpoint, endorphins and neurotransmitters like oxytocin and dopamine are released during sexual contact. It has been speculated outside of the academic setting that sharing and engaging with thirst traps may elicit similar pleasure responses. == Methodology == Methodologies have developed to take an optimal thirst trap photo. Reporting for Vice magazine, Graham Isador found several of his social network contacts spent a lot of time considering how to take the best photo and what text they should use. They considered angles and lighting. Sometimes they made use of the self-timer feature available on some cameras. Often, body parts are put on display without being too explicit (e.g. bulges of male genitalia, breast cleavage, abdominal muscles, pectoral muscles, backs, buttocks). Often, the thirst trap is accompanied by a caption. For instance, in October 2019, actress Tracee Ellis Ross posted bikini pictures on Instagram with a caption that included the message: "I've worked so hard to feel good in my skin and to build a life that truly matches me and I'm in it and it feels good. ... No filter, no retouch 47 year old thirst trap! Boom!" On Instagram, #ThirstTrapThursdays is a popular tag. Followers reply in turn after a posting. == Variations == "Gatsbying" is a variation of the thirst trap, where one puts posts on social media to attract the attention of a particular individual. The term alludes to the novel The Great Gatsby where the character Jay Gatsby would throw extravagant parties to attract the attention of his love interest, Daisy. "Instagrandstanding" is an alternative name for this. "Wholesome trapping" has developed, where one posts pictures of more meaningful aspects of life, such as spending time with friends or doing outdoor activities. == Criticism == Psychotherapist Lisa Brateman has criticized thirst traps as an unhealthy method of receiving external validation. This desire for external validation can be addictive. Thirst traps can cause pressure to maintain a good physical appearance, and therefore cause self-esteem issues. Additionally, thirst traps are often highly choreographed and thus present a distorted perception of reality. The manufacturing of thirst traps can be limited when one enters a relationship or with time as the body ages. In some cases, thirst traps can lead to harassment and online bullying. In April 2020, model Chrissy Teigen posted a video of herself wearing a black one-piece swimsuit, and she received a multitude of negative comments that constituted bullying and body shaming.
ReactiveX
ReactiveX (Rx, also known as Reactive Extensions) is a software library originally created by Microsoft that allows imperative programming languages to operate on sequences of data regardless of whether the data is synchronous or asynchronous. It provides a set of sequence operators that operate on each item in the sequence. It is an implementation of reactive programming and provides a blueprint for the tools to be implemented in multiple programming languages. == Overview == ReactiveX is an API for asynchronous programming with observable streams. Asynchronous programming allows programmers to call functions and then have the functions "callback" when they are done, usually by giving the function the address of another function to execute when it is done. Programs designed in this way often avoid the overhead of having many threads constantly starting and stopping. Observable streams (i.e. streams that can be observed) in the context of Reactive Extensions are like event emitters that emit three events: next, error, and complete. An observable emits next events until it either emits an error event or a complete event. However, at that point it will not emit any more events, unless it is subscribed to again. The examples below use the RxJS implementation of Reactive Extensions for the JavaScript programming language. === Motivation === For sequences of data, it combines the advantages of iterators with the flexibility of event-based asynchronous programming. It also works as a simple promise, eliminating the pyramid of doom that results from multiple layers of callbacks. === Observables and observers === ReactiveX is a combination of ideas from the observer and the iterator patterns and from functional programming. An observer subscribes to an observable sequence. The sequence then sends the items to the observer one at a time, usually by calling the provided callback function. The observer handles each one before processing the next one. If many events come in asynchronously, they must be stored in a queue or dropped. In ReactiveX, an observer will never be called with an item out of order or (in a multi-threaded context) called before the callback has returned for the previous item. Asynchronous calls remain asynchronous and may be handled by returning an observable. It is similar to the iterators pattern in that if a fatal error occurs, it notifies the observer separately (by calling a second function). When all the items have been sent, it completes (and notifies the observer by calling a third function). The Reactive Extensions API also borrows many of its operators from iterator operators in other programming languages. Reactive Extensions is different from functional reactive programming as the Introduction to Reactive Extensions explains: It is sometimes called "functional reactive programming" but this is a misnomer. ReactiveX may be functional, and it may be reactive, but "functional reactive programming" is a different animal. One main point of difference is that functional reactive programming operates on values that change continuously over time, while ReactiveX operates on discrete values that are emitted over time. (See Conal Elliott's work for more-precise information on functional reactive programming.) === Reactive operators === An operator is a function that takes one observable (the source) as its first argument and returns another observable (the destination, or outer observable). Then for every item that the source observable emits, it will apply a function to that item, and then emit it on the destination Observable. It can even emit another Observable on the destination observable. This is called an inner observable. An operator that emits inner observables can be followed by another operator that in some way combines the items emitted by all the inner observables and emits the item on its outer observable. Examples include: switchAll – subscribes to each new inner observable as soon as it is emitted and unsubscribes from the previous one. mergeAll – subscribes to all inner observables as they are emitted and outputs their values in whatever order it receives them. concatAll – subscribes to each inner observable in order and waits for it to complete before subscribing to the next observable. Operators can be chained together to create complex data flows that filter events based on certain criteria. Multiple operators can be applied to the same observable. Some of the operators that can be used in Reactive Extensions may be familiar to programmers who use functional programming language, such as map, reduce, group, and zip. There are many other operators available in Reactive Extensions, though the operators available in a particular implementation for a programming language may vary. ==== Reactive operator examples ==== Here is an example of using the map and reduce operators. We create an observable from a list of numbers. The map operator will then multiply each number by two and return an observable. The reduce operator will then sum up all the numbers provided to it (the value of 0 is the starting point). Calling subscribe will register an observer that will observe the values from the observable produced by the chain of operators. With the subscribe method, we are able to pass in an error-handling function, called whenever an error is emitted in the observable, and a completion function when the observable has finished emitting items. ==== Usage in stream-oriented programming ==== Certain RxJS primitives such as BehaviorSubject make it possible to create pure stateful streams to track application state of arbitrary complexity in simple terms. The button below will feed an event to the stream, which in turn will re-emit the next natural number every time, back into the tag that follows and displays the count of clicks detected. Libraries such as Rimmel.js, designed around RxJS Observables, enable integration between reactive streams and the HTML DOM: == History == Reactive Extensions was created by the Cloud Programmability Team at Microsoft around 2011, as a byproduct of a larger effort called Volta. It was originally intended to provide an abstraction for events across different tiers in an application to support tier splitting in Volta. The project's logo represents an electric eel, which is a reference to Volta. The extensions suffix in the name is a reference to the Parallel Extensions technology which was invented around the same time; the two are considered complementary. The initial implementation of Rx was for .NET Framework and was released on June 21, 2011. Later, the team started the implementation of Rx for other platforms, including JavaScript and C++. The technology was released as open source in late 2012, initially on CodePlex. Later, the code moved to GitHub and has been ported to several other languages, including Go, Java, Kotlin, PHP and Rust.
Spatiotemporal reservoir resampling
Spatiotemporal reservoir resampling, commonly known as ReSTIR (from "Reservoir-based SpatioTemporal Importance Resampling"), is a collection of computer graphics techniques for reusing samples during rendering. It was developed primarily to allow more realistic lighting in real-time rendering, because relatively few rays can be traced per pixel while maintaining an acceptable frame rate. It can also be used to speed up off-line path tracing. The first ReSTIR paper, published in 2020, provided algorithms for direct lighting, allowing scenes containing thousands of lights to be rendered in real time on a high-end GPU. Researchers later proposed versions for rendering indirect lighting (and more recently, motion blur and depth of field) and built up a framework of mathematical concepts and notation conventions that help analyze such algorithms. A major focus of this work is removing or reducing the bias that could be introduced when samples from other pixels or frames are reused—or selectively allowing some bias in order to speed up rendering and reduce variance (visible as "noise" in the image). Versions for path tracing apply transformations called shift mappings to samples, typically reusing parts of paths closer to the light and modifying the portion closer to the camera. ReSTIR-related papers and talks have been presented every year at the SIGGRAPH conference since 2020. One of the first games to incorporate ReSTIR into its rendering was Cyberpunk 2077. == Overview and motivation == According to Chris Wyman, one of the co-authors of the original paper, although developers commonly thought that bias was acceptable for real-time rendering, end users (e.g. gamers) are well-aware of the artifacts caused by bias and many have a negative opinion of common sample-reuse techniques such as temporal anti-aliasing (TAA), which may cause "ghosting" when the camera moves, and denoising, which causes blurring and other artifacts. ReSTIR techniques can reduce or avoid these types of bias by reusing samples of the set of possible paths taken by light to reach the camera, instead of reusing rendered pixel color values (which are typically the average of multiple samples, discarding information such as the direction of the light). While other techniques reuse samples in a generic post-processing step, ReSTIR passes can test for shadowing, and reused samples are converted into pixel color values by rendering code that takes the characteristics of different materials into account (e.g. by implementing BRDFs). However the output of ReSTIR is noisy, and a denoising pass is typically still used. Stochastic ray tracing techniques such as path tracing need to average multiple samples (produced by tracing individual rays) in order to render a visually acceptable image. When using a simple unbiased renderer based on Monte Carlo integration, halving the deviation of the result (apparent as "noise" in the image) requires multiplying the number of samples by four, meaning that a rapidly increasingly number of samples is needed to improve quality, Standard ways to mitigate this problem include importance sampling (which requires finding improved sampling distributions for specific situations), and quasi-Monte Carlo integration (which usually still requires tracing a large number of rays). ReSTIR offers a solution that multiplies the effective number of samples while tracing a fixed number of additional rays per frame. Temporal reuse multiplies the effective sample count by the number of frames rendered. Spatial reuse multiplies the effective count by the number of neighboring pixels examined. These two types of reuse can be combined, allowing spatial reuse to be applied recursively, which appears to offer an exponentially increasing effective sample count, however this is quickly limited by the size of the neighborhood used for spatial reuse. Spatial reuse is also potentially less effective near shadow and object edges, especially for objects with fine geometric detail, and temporal reuse is limited by movement of the camera and scene elements. == Variations == Many variations of ReSTIR have been proposed that generalize or improve the original technique (which builds on an earlier method called RIS), specialize it for particular types of illumination or other visual effects, or allow incorporation into rendering algorithms other than standard path tracing. Some published versions are listed below. == Algorithms == === Basic algorithm === ReSTIR uses a combination of resampled importance sampling (RIS) and weighted reservoir sampling (WRS) which the authors call streaming RIS. RIS processes samples from an initial probability distribution (e.g. a probability distribution for which a cheap sampling method exists) and generates samples in a new probability distribution (e.g. a sampling distribution that is optimal for rendering but is impractical to draw samples from directly). WRS allows this to be done while storing only a small number of samples in memory, which is especially helpful on a GPU. Information about the samples is stored in a data structure called a reservoir. WRS also allows samples from multiple reservoirs to be combined ("merged") into a single reservoir; this is crucial for sample reuse. Each pixel has a reservoir, typically containing only a single sample when ReSTIR is used for real-time rendering (some implementations use a larger number, e.g. four samples). The reservoir is typically initialized to a sample drawn using a simple method and is then updated by RIS steps and by reservoir merging, so that the pixel value produced by shading using the sample(s) currently in the reservoir, times the weight for the sample, is always an unbiased estimate of the correct pixel value. If appropriate resampling steps are used, the variance of this estimate (or some function of it, typically the luminance of the RGB color value) decreases with each step. A possible sequence of steps performed for each frame, suitable for computing unbiased direct illumination (DI) is: Perform reservoir resampling by drawing multiple light samples and using streaming RIS to choose one, using probabilities based on a target function, e.g. the luminance of the sample's contribution to the pixel. A weight is also computed for the sample. Typically, a single visibility check is performed here, after choosing a sample, setting the weight to 0 if the light is shadowed. Resampling (combined with the visibility check) ensures that the expected value of the weight times the sample brightness is the correct (unbiased) value for the pixel. (temporal reuse) For each pixel, merge the sample(s) from the previous frame into the current reservoir. Multiple importance sampling (MIS) weights are used to avoid bias due to the fact that the samples in the previous frame's reservoirs may have a different target probability distribution if the objects, lights, or camera have moved. (spatial reuse) For each pixel, choose one or more neighboring pixels and merge their samples into the current pixel's reservoir. Multiple importance sampling (MIS) weights are used to avoid bias due to the fact that the samples in each pixel's reservoir have a different target probability distribution. Because computing unbiased MIS weights requires tracing additional rays (along with other work such as evaluating BRDFs), real-time rendering often uses only a single neighboring pixel. Use the sample in each pixel's reservoir, along with its weight, to determine the color of the pixel for the current frame. Alternatively, multiple samples examined during the preceding steps may be averaged and used to shade the pixel instead (decoupled shading and sampling). For direct lighting, the initial samples used in step 1 are typically drawn by importance sampling from the set of lights in a scene. The algorithm above (from the original ReSTIR paper) draws many lower-quality light samples (e.g. 32) using a fast method, without considering visibility, and chooses one using streaming RIS. Visibility is then tested for the final chosen sample. Considering visibility for each sample drawn would require tracing 32 rays, which would make it much more expensive. The intent is to reduce the number of rays traced, relying on the sample reuse in steps 2 and 3 to make up for the loss of quality caused by rejecting many of the rays due to shadowing. A large part of the initial efforts to optimize ReSTIR (to make it run in real-time on available hardware) went into reducing the cost of randomly sampling the lights. Glossy surfaces may require a larger number of samples, and combining light sampling with BRDF sampling (using MIS) may increase quality. Step 2 (temporal reuse) is sometimes skipped for off-line rendering, and the output of multiple repetitions of initial sampling and spatial reuse is averaged instead; this helps avoids artifacts due to correlations. Step 3 (spatial reuse) may be repeated multiple times in a single frame.
Integrated test facility
An integrated test facility (ITF) creates a fictitious entity in a database to process test transactions simultaneously with live input. ITF can be used to incorporate test transactions into a normal production run of a system. Its advantage is that periodic testing does not require separate test processes. However, careful planning is necessary, and test data must be isolated from production data. Moreover, ITF validates the correct operation of a transaction in an application, but it does not ensure that a system is being operated correctly. Integrated test facility is considered a useful audit tool during an IT audit because it uses the same programs to compare processing using independently calculated data. This involves setting up dummy entities on an application system and processing test or production data against the entity as a means of verifying processing accuracy.
Vulnerability assessment (computing)
Vulnerability assessment is a process of defining, identifying and classifying the security holes in information technology systems. An attacker can exploit a vulnerability to violate the security of a system. Some known vulnerabilities are Authentication Vulnerability, Authorization Vulnerability and Input Validation Vulnerability. == Purpose == Before deploying a system, it first must go through from a series of vulnerability assessments that will ensure that the build system is secure from all the known security risks. When a new vulnerability is discovered, the system administrator can again perform an assessment, discover which modules are vulnerable, and start the patch process. After the fixes are in place, another assessment can be run to verify that the vulnerabilities were actually resolved. This cycle of assess, patch, and re-assess has become the standard method for many organizations to manage their security issues. The primary purpose of the assessment is to find the vulnerabilities in the system, but the assessment report conveys to stakeholders that the system is secured from these vulnerabilities. If an intruder gained access to a network consisting of vulnerable Web servers, it is safe to assume that he gained access to those systems as well. Because of assessment report, the security administrator will be able to determine how intrusion occurred, identify compromised assets and take appropriate security measures to prevent critical damage to the system. == Assessment types == Depending on the system a vulnerability assessment can have many types and level. === Host assessment === A host assessment looks for system-level vulnerabilities such as insecure file permissions, application level bugs, backdoor and Trojan horse installations. It requires specialized tools for the operating system and software packages being used, in addition to administrative access to each system that should be tested. Host assessment is often very costly in term of time, and thus is only used in the assessment of critical systems. Tools like COPS and Tiger are popular in host assessment. === Network assessment === In a network assessment one assess the network for known vulnerabilities. It locates all systems on a network, determines what network services are in use, and then analyzes those services for potential vulnerabilities. This process does not require any configuration changes on the systems being assessed. Unlike host assessment, network assessment requires little computational cost and effort. == Vulnerability assessment vs penetration testing == Vulnerability assessment and penetration testing are two different testing methods. They are differentiated on the basis of certain specific parameters. == Regulatory requirements == Vulnerability assessments are mandated or strongly recommended by several regulatory frameworks. In the United States healthcare sector, the Health Insurance Portability and Accountability Act (HIPAA) Security Rule requires covered entities to conduct periodic evaluations of their security posture, and a December 2024 Notice of Proposed Rulemaking would explicitly require vulnerability scanning at least every six months for systems containing electronic protected health information. The Payment Card Industry Data Security Standard (PCI DSS) requires quarterly vulnerability scans for organizations that process credit card transactions, and the NIST Cybersecurity Framework includes vulnerability assessment as a core component of its Identify function.
Microsoft To Do
Microsoft To Do (previously styled as Microsoft To-Do) is a cloud-based task management application. It allows users to manage their tasks from a smartphone, tablet and computer. The technology is produced by the team behind Wunderlist, which was acquired by Microsoft, and the stand-alone apps feed into the existing Tasks feature of the Outlook product range. == History == Microsoft To Do was first launched as a preview with basic features in April 2017. Later more features were added including Task list sharing in June 2018. In September 2019, a major update to the app was unveiled, adopting a new user interface with a closer resemblance to Wunderlist. The name was also slightly updated by removing the hyphen from To-Do. In May 2020, Microsoft officially closed the doors on Wunderlist, ending its active service in favor of improving and expanding Microsoft To Do.
GoodRx
GoodRx Holdings, Inc. is an American healthcare company that operates a telemedicine platform and free-to-use website and mobile app that track prescription drug prices in the United States and provide drug coupons for discounts on medications. GoodRx compares prescription drug prices at more than 75,000 pharmacies in the United States. The platform allows users to consult a doctor online and obtain a prescription for certain types of medications. == History == === Financial performance === GoodRx was founded in Santa Monica, California in 2011. GoodRx experienced substantial growth in net income in 2017 ($9 million), 2018 ($44 million), and 2019 ($66 million), but recorded a loss of $293.6 million in 2020 due to IPO-related expenses. In September 2020, GoodRx went public on the Nasdaq under the ticker symbol GDRX. The company priced its initial public offering at $33 per share, above the expected range of $24 to $28, raising more than $1.1 billion at an initial valuation of approximately $12.7 billion. In the first half of 2020, the company reported revenues of $257 million and net income of $55 million. GoodRx generated $745.4 million in revenue for the full year 2021, a 35.36% increase over 2020. During the first half of 2021, the company’s share price declined by 10.7%. The decline was attributed to increased competition in online pharmacy services and slower user growth. GoodRx reported full-year revenue of $766.6 million, with adjusted EBITDA reaching $213.5 million, exceeding guidance in the fourth quarter. GoodRx reported that 41% of prescriptions filled using its coupons were newly adherent, meaning they would not have been filled without the service. GoodRx reported a full-year 2023 revenue of $750.3 million, a decrease of 2.1% from 2022. However, its fourth-quarter revenue increased by 7% year-over-year. GoodRx achieved an Adjusted EBITDA of $217.4 million for the year and an Adjusted EBITDA Margin of 28.6%. In 2024, GoodRx achieved 6% revenue growth with $792.3 million for the full year and turned a net loss into a positive net income of $16.4 million. The company also demonstrated strong operational efficiency, with a 32.8% increase in full-year Adjusted EBITDA. In Q2 2025, GoodRx reported revenue of $203.1 million, a 1.2% increase from the previous year, and a net income of $12.8 million, a significant 92% jump, which resulted in a 6.3% net income margin. However, prescription transaction revenue declined by 3% due to a decrease in monthly active consumers, but this was offset by strong 32% growth in its Pharma Manufacturer Solutions business. GoodRx also saw a 7% decrease in subscription revenue. === Mergers and acquisitions === In 2019, GoodRx acquired HeyDoctor, a telemedicine company, to integrate virtual healthcare services into the platform. In 2021, a health video content producer, HealthiNation was acquired by GoodRx, which helped provide consumers with health information and offered pharmaceutical manufacturers new ways to reach relevant audiences. In April 2022, GoodRx acquired VitaCare Prescription Services from TherapeuticsMD to strengthen its pharma manufacturer solutions business. === Partnerships === In 2017, the company announced partnerships with major pharmaceutical companies to negotiate lower prescription drug costs. GoodRx has deep relationships with major pharmacy chains, including Walgreens, Walmart, CVS Caremark, and Publix, to allow customers to use GoodRx discounts and Gold benefits. GoodRx began its partnership with CVS Caremark in July 2023 to automatically apply coupons to insured CVS customers purchasing generic prescriptions at certain locations. In April 2024, GoodRx added Publix into its network, allowing GoodRx Gold members to use their cards at Publix Pharmacies. GoodRx partners with Pharmacy Benefit Management like Caremark, Express Scripts, and MedImpact to apply their savings directly to eligible insurance plans and members. GoodRx partners with companies like Affirm, Benefitfocus, and DoorDash to integrate their services that offer members discounts and financial flexibility for prescriptions. GoodRx also partners with organizations like the American Academy of Family Physicians Foundation to support broader access to care. In October 2022, GoodRx launched Provider Mode, which allows healthcare providers to use the app to compare costs of drugs for patients based on different payment methods and drug alternatives. In 2025, GoodRx partnered with Novo Nordisk to offer discounted cash-pay access to semaglutide products like Ozempic and Wegovy through its platform and participating pharmacies. == Products and services == GoodRx started its telemedicine service GoodRx Care in September 2019. It lets people talk to a licensed provider online for common issues and get prescriptions even if they don't have insurance. They also run condition-specific subscription plans that bundle online doctor visits, FDA-approved meds, and home delivery into one monthly payment. On the weight management side, GoodRx offers prescriptions for GLP-1 drugs like semaglutide through their telemedicine platform. This got a boost when the oral version of Wegovy became widely available in the US in early 2026. GoodRx works with drug makers like Novo Nordisk to make some medications (including semaglutide options) more affordable for people paying cash. The telemedicine part took off after GoodRx bought HeyDoctor in 2019 and brought their virtual care tools into the main platform. == Key people == The Santa Monica-based startup was founded in September 2011 by Trevor Bezdek and former Facebook executives Doug Hirsch and Scott Marlette. Marlette was one of the first 20 employees at Facebook and built Facebook's photo application. In 2005, Hirsch was the Vice President of Product at Facebook, working closely with Mark Zuckerberg. Bezdek and Hirsch served as co-chief executive officers until April 2023, when they stepped down from those roles and technology executive Scott Wagner was appointed interim chief executive officer. Bezdek became chair of the board, while Hirsch took on the role of chief mission officer. In December 2024, GoodRx announced that healthcare executive Wendy Barnes would become president and chief executive officer effective January 1, 2025. As of 2025, Barnes serves as the company’s CEO, while Trevor Bezdek and Scott Wagner serve as co-chairs of the board, and Doug Hirsch remains involved as a co-founder and senior executive. == Controversy == On February 25, 2020, Consumer Reports published an article stating that GoodRx shared user data—specifically, pseudonymized advertising ID numbers that companies use to track the behavior of web users across websites, the names of the drugs that users browsed, and the pharmacies where users sought to fill prescriptions—with Google, Facebook, and around twenty other Internet-based companies. A few days later, GoodRx released a statement saying that it had made changes to prevent user search data on medical conditions and pharmaceuticals from being shared with Facebook. In March 2020, GoodRx stopped sending data about user prescriptions to Facebook. On February 1, 2023, the Federal Trade Commission fined GoodRx US$1.5 million for violations of the Breach Notification Rule and the Federal Trade Commission Act for allegedly failing to obtain specific, informed, and unambiguous consent from users before disclosing health-related information to Facebook and Google. In November 2024, independent pharmacies filed at least three class action lawsuits against GoodRx and major pharmacy benefit managers. The cases, brought by independent pharmacies in California, Michigan, Pennsylvania, and Rhode Island, allege that GoodRx and the PBMs collaborated to suppress reimbursements for generic prescription drugs. They allege that agreements using GoodRx’s software suppressed reimbursements for generic drugs and violated the Sherman Antitrust Act. The suits claim the practices amount to price fixing which harms small pharmacies while benefiting PBMs and their affiliates. GoodRx settled both the 2023 FTC action and the 2025 class action lawsuit without admitting wrongdoing.