Shopping for the best AI marketing tool? An AI marketing tool is software that uses machine learning to help you get more done — it keeps getting smarter as the underlying models improve. Pricing, accuracy, and the size of the model behind the tool are the three factors that most affect daily usefulness. Whether you are a beginner or a pro, the right AI marketing tool slots into your workflow and pays for itself fast. Below we compare features, pricing, and real output so you can choose with confidence.
Toggl Track
Toggl Track (formerly Toggl) is a time tracking software developed by Toggl OÜ which is headquartered in Tallinn, Estonia. The company offers online time tracking and reporting services through their website along with mobile and desktop applications. Time can be tracked through a start/stop button, manual entry, or dragging and resizing time blocks in a calendar view. == History == According to Alari Aho, Toggl's CEO and founder, the application has been fully self-funded from the start. The name was created using a random name generator.
Dry Drowning
Dry Drowning is a cyberpunk mystery visual novel developed by Studio V and published by VLG Publishing and WhisperGames for Microsoft Windows on August 2, 2019. It was released on the Nintendo Switch on February 22, 2021. == Gameplay == The player takes control of Mordred Foley and has to read through the story, while making decisions at certain points. Depending on the choices, the player can influence the relationship to other characters as well as the course of the game, discovering more than 150 story branches, and eventually reach one out of three different endings with variations. The game also includes passages where the player has to find clues or items on the screen by clicking on them. These can be used in interrogation scenes with certain characters in order to unmask them and discover their lies. Throughout the game, the player has access to an in-game operating system called AquaOS. With that, they can re-read their conversations, look at their found items, and read biographies of the characters encountered. == Plot == The game is set in the fictional and totalitarian city Nova Polemos in Europa in 2066. Mordred Foley and Hera Kairis are private investigators and before the events of the game, they sent two of the most dangerous serial killers ever, Jennifer Kingston and Robert Herrington, to the electric chair. However, after their execution, their agency underwent an investigation for falsifying the evidence presented during the case, which completely destroyed its reputation. Now they want to restart their careers and lives, while dealing with their past traumas. Soon, Mordred is caught up in several cases that all led him to believe that the dreaded serial killer named Pandora has returned. In order to solve these cases, both Mordred and Hera have to face their pasts and fears, all while a racist political party is about to make the lives of refugees in Nova Polemos even worse. == Development == The game was initially conceived by Giacomo Masi and Samuele Zolfanelli, then developed by Studio V and directed and written by Giacomo Masi. It was originally written in Italian and translated into English, Chinese, Japanese, Korean, and German. The soundtrack was composed, written, and performed by Giorgio Maioli. The ending theme and Hera's pieces, performed on piano, were created by Alessandro Masi. The background and character artworks were made by Giulia Carli, other graphic elements such as the UI were created by Samuele Zolfanelli. The developers cited L.A. Noire, Ace Attorney, Blade Runner and Heavy Rain as some of their inspirations for the game. === Releases === Dry Drowning was originally released on Microsoft Windows through Steam, GOG, Itch.io, and Utomik in August 2019. In July 2019, Giacomo Masi announced the game would be released for Xbox One in 2020, though it was not released that year. A Nintendo Switch port was released on February 22, 2021, and a version for PlayStation 4 is set to release in 2021. == Reception == According to review aggregator platform Metacritic, Dry Drowning received "mixed or average reviews" for PC based on 11 reviews and "generally favorable reviews" for Nintendo Switch based on 6 reviews. Fellow review aggregator OpenCritic assessed that the game received fair approval, being recommended by 55% of critics. 4players.de gave a positive rating of 80% and wrote: "Stylish noir thriller with an interesting story, but mechanical limitations – despite a variety of possible interactions." Screen Rant gave a mixed rating of 3 out of 5 stars and wrote, "Dry Drowning may be a fair bit messy, but there's charm here. Players who are willing to embrace the cheesier elements will find some joy in its well-crafted setting and a decent murder mystery plot. The game is constrictive and lacks the genuine shock and engagement of top tier visual novels like Doki Doki Literature Club!, but there are some moments of clever world building and a strong enough mystery propelling it." The Italian review site SpazioGames gave a positive rating of 8.5 out of 10 points and wrote: "Dry Drowning is a very good game with great narrative experience. Every relationship between the characters is layered to increase player involvement, and each choice has different consequences. A thriller game that deserves to be played." === Awards === The game won Best of EGS 2019 and Best of JOIN 2019 awards, an honorable mention at GAMEROME and was nominated as "Best Italian Debut Game" at the Italian Video Game Awards 2020. It was also declared Best Game at Join The Indie 2019.
Dartmouth workshop
The Dartmouth Summer Research Project on Artificial Intelligence was a 1956 summer workshop widely considered to be the founding event of artificial intelligence as a field. The workshop has been referred to as "the Constitutional Convention of AI". The project's four organizers, Claude Shannon, John McCarthy, Nathaniel Rochester and Marvin Minsky, are considered some of the "founding fathers" of AI. However it was not the first conference devoted to what would now be described as the question of artificial intelligence: it postdated meetings such as the 1951 Paris cybernetics conference and the Macy meetings. The project lasted approximately six to eight weeks and consisted largely of brainstorming sessions. Eleven mathematicians and scientists originally planned to attend; not all of them attended, but more than ten others came for short times. == Background == In the early 1950s, there were various names for the field of "thinking machines": cybernetics, automata theory, and complex information processing. The variety of names suggests the variety of conceptual orientations. In 1955, John McCarthy, then a young Assistant Professor of Mathematics at Dartmouth College, decided to organize a group to clarify and develop ideas about thinking machines. He picked the name 'Artificial Intelligence' for the new field. He chose the name partly for its neutrality; avoiding a focus on narrow automata theory, and avoiding cybernetics which was heavily focused on analog feedback, as well as him potentially having to accept the assertive Norbert Wiener as guru or having to argue with him. In early 1955, McCarthy approached the Rockefeller Foundation to request funding for a summer seminar at Dartmouth for about 10 participants. In June, he and Claude Shannon, a founder of information theory then at Bell Labs, met with Robert Morison, Director of Biological and Medical Research to discuss the idea and possible funding, though Morison was unsure whether money would be made available for such a visionary project. On September 2, 1955, the project was formally proposed by McCarthy, Marvin Minsky, Nathaniel Rochester and Claude Shannon. The proposal is credited with introducing the term 'artificial intelligence'. The Proposal states: We propose that a 2-month, 10-man study of artificial intelligence be carried out during the summer of 1956 at Dartmouth College in Hanover, New Hampshire. The study is to proceed on the basis of the conjecture that every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it. An attempt will be made to find how to make machines use language, form abstractions and concepts, solve kinds of problems now reserved for humans, and improve themselves. We think that a significant advance can be made in one or more of these problems if a carefully selected group of scientists work on it together for a summer. The proposal goes on to discuss computers, natural language processing, neural networks, theory of computation, abstraction and creativity (these areas within the field of artificial intelligence are considered still relevant to the work of the field). On May 26, 1956, McCarthy notified Robert Morison of the planned 11 attendees: For the full period: 1) Dr. Marvin Minsky 2) Dr. Julian Bigelow 3) Professor D.M. Mackay 4) Mr. Ray Solomonoff 5) Mr. John Holland 6) Dr. John McCarthy For four weeks: 7) Dr. Claude Shannon 8) Mr. Nathaniel Rochester 9) Mr. Oliver Selfridge For the first two weeks: 10) Dr. Allen Newell 11) Professor Herbert Simon He noted, "we will concentrate on a problem of devising a way of programming a calculator to form concepts and to form generalizations. This of course is subject to change when the group gets together." The actual participants came at different times, mostly for much shorter times. Trenchard More replaced Rochester for three weeks and MacKay and Holland did not attend—but the project was set to begin. Around June 18, 1956, the earliest participants (perhaps only Ray Solomonoff, maybe with Tom Etter) arrived at the Dartmouth campus in Hanover, N.H., to join John McCarthy who already had an apartment there. Solomonoff and Minsky stayed at Professors' apartments, but most would stay at the Hanover Inn. == Dates == The Dartmouth Workshop is usually said to have run for six weeks. Ray Solomonoff's notes taken during the workshop, however, indicate that it ran for roughly eight weeks, from about June 18 to August 17. Solomonoff's notes start on June 22; June 28 mentions Minsky, June 30 mentions Hanover, N.H., July 1 mentions Tom Etter. On August 17, Solomonoff gave a final talk. == Participants == Initially, McCarthy lost his list of attendees. Instead, after the workshop, McCarthy sent Solomonoff a preliminary list of participants and visitors plus those interested in the subject. 47 people were listed. Solomonoff, however, made a list of participants in his notes of the summer project: Ray Solomonoff Marvin Minsky John McCarthy Claude Shannon Trenchard More Nat Rochester Oliver Selfridge Julian Bigelow W. Ross Ashby W.S. McCulloch Abraham Robinson Tom Etter John Nash David Sayre Arthur Samuel Kenneth R. Shoulders Shoulders' friend Alex Bernstein Herbert Simon Allen Newell Shannon attended Solomonoff's talk on July 10 and Bigelow gave a talk on August 15. Solomonoff doesn't mention Bernard Widrow, but in 1994 Widrow said that he and an unidentified colleague from the same lab in MIT had attended for one week. In the same interview Widrow recalled that "I think [Wesley] Clark and [Belmont] Farley were there from Lincoln Lab." Trenchard mentions R. Culver and Solomonoff mentions Bill Shutz. Herb Gelernter didn't attend, but was influenced later by what Rochester learned. In an article in IEEE Spectrum, Grace Solomonoff additionally identifies Peter Milner in a photo taken by Nathaniel Rochester in front of Dartmouth Hall. Ray Solomonoff, Marvin Minsky, and John McCarthy were the only three who stayed for the full time. Trenchard took attendance during two weeks of his three-week visit. From three to about eight people would attend the daily sessions. == Event and aftermath == They had the entire top floor of the Dartmouth Math Department to themselves, and most weekdays they would meet at the main math classroom where someone might lead a discussion focusing on his ideas, or more frequently, a general discussion would be held. It was not a directed group research project; discussions covered many topics, but several directions are considered to have been initiated or encouraged by the Workshop: the rise of symbolic methods, systems focused on limited domains (early expert systems), and deductive systems versus inductive systems. One participant, Arthur Samuel, said, "It was very interesting, very stimulating, very exciting". Ray Solomonoff kept notes giving his impression of the talks and the ideas from various discussions. === McCarthy's 1956 AI distribution list === This is the list in the "People Interested in the Artificial Intelligence Problem" document which McCarthy produced in 1956, partly in lieu of a list of attendees at the Dartmouth workshop. According to McCarthy the list was "being sent to the people on the list and a few others", and its purpose was "to let those on it know who is interested in receiving documents on the problem" of artificial intelligence. McCarthy also promised to deliver them a report on the Dartmouth conference, and to send an updated list soon afterwards. It includes people who did not attend the conference and does not include everyone who did attend it.
Yu-Gi-Oh! VRAINS
Yu-Gi-Oh! VRAINS (遊☆戯☆王VRAINS, Yū Gi Ō Vureinzu) is a Japanese anime series created and animated by Nihon Ad Systems (NAS) and Gallop. It is the fifth anime spin-off in the Yu-Gi-Oh! franchise. The series aired in Japan on TV Tokyo from May 10, 2017 to September 25, 2019. It was simulcast outside of Asia by Crunchyroll courtesy of Konami Cross Media NY. It premiered in the United States on November 3, 2020 on Pluto TV. The term 'VRAINS' derives from 'Virtual Reality' (VR), 'Artificial Intelligence' (AI), 'Network System' (NS). The series revolves around the exploits of the protagonist Yusaku within the virtual world named VRAINS. In addition to featuring previous summoning mechanics, VRAINS introduces the new "Link Summon" mechanic. The series was succeeded by Yu-Gi-Oh! Sevens, which premiered in Japan on April 4, 2020. == Plot == In a place known as Den City, thousands of duelists take part in a virtual reality space known as LINK VRAINS, created by SOL Technologies, where users can create unique avatars and participate in games of Duel Monsters with each other. As a mysterious hacker organization known as the Knights of Hanoi, led by Varis, threatens this world, a high-school student and hacking genius named Yusaku Fujiki battles against them under the guise of Playmaker. Both the Knights and SOL Technologies are also after a peculiar self-aware artificial intelligence program, who holds the key to a secret area inside the network named the Cyberse World, which the Knights of Hanoi seek to destroy. As the series begins, Yusaku sees the chance to capture this AI, which he names Ai, who sets off a digital maelstrom in LINK VRAINS known as the Data Storm. As the appearance of this storm gives birth to Speed Duels, in which duellists surf the wind as they duel, Yusaku battles against Hanoi in order to uncover the truth concerning an incident that happened to him 10 years ago. With the help of two Charisma Duellists, Go Onizuka (Japanese) and Skye Zaizen, who uses the alias Blue Angel (season 1), and Blue Maiden (season 2 onwards) online, Playmaker is able to defeat Varis, saving the entire network and part ways with Ai who decides to return to his own world, the Cyberse World. Three months after Hanoi's fall, Ai discovers the Cyberse World destroyed and his friends nowhere to be found, prompting him to return to Yusaku. Meanwhile, Yusaku once again fights as Playmaker after the consciousness of the younger brother of his friend, Cal Kolter, is stolen by a mysterious enemy named Bohman. In pursuit of Bohman, Yusaku and Ai are joined by Theodore Hamilton, a victim of the Lost Incident like Yusaku who uses the alias of Soulburner online and Ai's Fire Ignis friend based on Theodore, Flame. Aqua, the Water Ignis, follows soon after by becoming Skye's partner. At the same time, Varis revives Knights of Hanoi to fight against the new enemies. It's revealed that Bohman is a sentient AI created by the Light Ignis, Lightning, who reveals that he's the one who destroyed the Cyberse World and steals Cal's brother's consciousness. Deeming Ignis superior, he decides to destroy humanity. The Wind Ignis, Windy, also assists Lightning after his program was forcefully rewritten. To defeat Lightning's team, Yusaku and his friends join forces with Knights of Hanoi and enter Lightning's stronghold. Both sides fight until only Playmaker, Ai, and Bohman are left with the latter having absorbed all other Ignis. Before perishing, both Flame and Aqua give Ai the last of their powers, allowing him and Playmaker to defeat Bohman. After the fight against Bohman, LINK VRAINS is shut down and Ai disappear together with Yusaku's robot, Roboppi. Replacing LINK VRAINS, SOL Technology develops a humanoid robot SOLtis, which Ai and Roboppi uses to infiltrate SOL Technology and attack its high executive, Queen. Knowing he'll be the next target, Skye's older brother, Akira, enlists the help of Playmaker and his friends as well as Knights of Hanoi once more to protect him. Ai and Roboppi manage to defeat everyone except Playmaker, Soulburner, and Varis, who are forced to fight decoys. After defeating Akira and taking over SOL Technology, Ai reopens LINK VRAINS and delivers a message for Playmaker that tells the whereabout of his location. Yusaku confronts Ai alone, leading the two of them to duel. Ai explains that Lightning left behind a simulation that shows the world will be destroyed if Ai is the only Ignis left. Fearing that he'll become like Lightning and Bohman, Ai decides to end his life either by Playmaker's hand if he loses or by scattering his free will into the SOLtis if he wins. Despite Playmaker's attempt to dissuade Ai, he still refuses to back down, forcing Playmaker to defeat him. In his last moment, Ai reveals that within the simulations, Yusaku always ends up dying protecting him, which is a future that he wishes to avoid. Three months after the final battle, everyone moves on with their lives and Yusaku goes on a journey. Somewhere within the network, Ai is revealed to be alive. == Production == Yu-Gi-Oh! VRAINS was first announced on December 16, 2016. It began airing on TV Tokyo in Japan on May 10, 2017. The series is being directed by Masahiro Hosoda at Studio Gallop with screenplay by Shin Yoshida and character design by Ken'ichi Hara. It would be the final anime series in the franchise to be animated by Gallop; Bridge would animate future instalments beginning with Yu-Gi-Oh! Sevens. The series ended on September 25, 2019. The series is being simulcast with English subtitles outside of Asia by Crunchyroll. This makes it the first series in the Yu-Gi-Oh! franchise to receive an official simulcast alongside its Japanese broadcast. A localized English adaptation was produced by Konami Cross Media NY. The pilot episode was previewed along with a digitally remastered screening of Yu-Gi-Oh! The Movie: Pyramid of Light on March 11, 2018 and March 12, 2018 in the US, and on June 13, 2018 in the UK. The English dub began airing on Teletoon in Canada on September 1, 2018, and on 9Go! in Australia on April 6, 2019. In November 2020, Cinedigm announced that the streaming service Pluto TV has secured exclusive rights in multiple territories, including the United States and Latin America, to VRAINS. Pluto TV would launch a channel dedicated to the Yu-Gi-Oh! franchise, featuring episodes from the entire Yu-Gi-Oh! Duel Monsters metaseries, including VRAINS, available in English and dubbed in multiple languages. == Trading Card Game == Yu-Gi-Oh! VRAINS introduces new gameplay elements to the Yu-Gi-Oh! Trading Card Game. With the release of the "Link Strike Starter Deck", it introduced the New Master Rules (also known as Master Rule 4 in some countries) to the competitive field of play. Now, only one monster can be summoned directly from each player's Extra Deck at a time, which is placed in one of the two new zones in the middle of the field called the "Extra Monster Zone". Complementing this new gameplay element are the new Link Monsters, honey-comb blue colored monsters that go into your Extra Deck. They do not have "Levels" or "Ranks", but instead have a "Link Rating", which indicates the number of arrows on the card and the required number of monsters required to summon them. A Link Monster's Link Rating can also be used as a number of materials for a Link Summon depending on their rating, subtracted from the Link Monster the player wishes to summon. Link Monsters have a number of Link Arrows equal to their Link Rating that point either vertically, horizontally, and/or diagonally. These Link Arrows that point to an empty Main Monster Zone allow the player to summon monsters from the Extra Deck, which include face-up Pendulum Monsters. The two Pendulum Zones have been moved to the far ends of the Spell & Trap Zones, though they also double as regular Spell & Trap Zones should the player wish not to use them. In 2019, a new format exclusive to the TCG was introduced separate from the main game, known as Speed Duels. The rules are similar to the main game and parallel the formatting used in the mobile game Duel Links. A format meant as a beginner's introduction to the basics, both the field and each player's decks have been drastically simplified to reflect that. Decks contain only 20-30 cards, each player gets only three Main Monster zones, and a turn will immediately end following the Battle Phase. Exclusive to Speed Duels, each player is allowed one Skill Card, which a player places face down during the beginning of a duel and can use anytime. == Reception == The series ranked 52 in Tokyo Anime Award Festival in Best 100 TV Anime 2017 category. The series' rank rose up to 8 in the same award in 2020 with 28,369 votes.
Render layers
When creating computer-generated imagery, final scenes appearing in movies and television productions are usually produced by rendering more than one "layer" or "pass," which are multiple images designed to be put together through digital compositing to form a completed frame. Rendering in passes is based on a traditions in motion control photography which predate CGI. As an example, for a visual effects shot, a camera could be programmed to move past a physical model of a spaceship in one pass to film the fully lit beauty pass of the ship, and then to repeat exactly the same camera move passing the ship again to photograph additional elements such as the illuminated windows in the ship or its thrusters. Once all of the passes were filmed, they could then be optically printed together to form a completed shot. The terms render layers and render passes are sometimes used interchangeably. However, rendering in layers refers specifically to separating different objects into separate images, such as a layer each for foreground characters, sets, distant landscape, and sky. On the other hand, rendering in passes refers to separating out different aspects of the scene, such as shadows, highlights, or reflections, into separate images.
AI Snake Oil
AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference is a 2024 non-fiction book written by scholars Arvind Narayanan and Sayash Kapoor. It is a critique of the tech industry's overly inflated promises and capabilities of artificial intelligence (AI) as well as a debunking of the flawed science fueling AI hype while attempting to outline both the potential positives and negatives that come with different modes of the technology. == Contents == === Publication === The book was published in September 2024 by the Princeton University Press. AI Snake Oil consists of 360 pages and features eight chapters, and sections for acknowledgements, references, and an index. An updated edition with a new preface and epilogue by the authors was published in September 2025. The authors use the term "AI snake oil" derived from the U.S. idiom for a fraudulent remedy, to describe overhyped AI systems. === Chapter one: Introduction === Narayanan and Kapoor argue that many individuals do not yet have the literacy to detect functioning aspects of AI compared to potential snake oil, which they identify as "AI that does not and cannot work as advertised". Some of the major examples utilized by the authors include Allstate's 2013 use of predictive AI, as well as the concern surrounding actors and AI attempting to replicate or use their likeness. Important discussions regarding discrimination are brought up and explored in the first chapter, including the false arrests of six Black individuals due to errors with AI facial recognition tools. The chapter concludes with a comparison to the Industrial Revolution, where Narayanan and Kapoor highlight the extensive human labour that is necessary for artificial intelligence technologies to function. === Chapter two: How Predictive AI Goes Wrong === Chapter two focuses on predictive artificial intelligence, and criticizes the overestimation of the capabilities of the technology. === Chapter three: Why Can't AI Predict the Future? === Chapter three works to inform the reader about the history of early computational prediction attempts, with examples from companies like Simulatics. === Chapter four: The Long Road to Generative AI === The fourth chapter goes in more in-depth in explorations of generative AI. Generative AI software examples include ChatGPT, Midjourney, and DALL-E. The section begins with a positive example of generative AI. As the chapter progresses, the authors begin to provide examples of harm produced by generative AI, including the suicide of a Belgian man after connecting with Chai, a generative chatbot. Issues of deepfakes and preservation of artistic property are also discussed. The use of generative AI to create non-consensual pornographic deepfake content is discussed in relation to female celebrities. === Chapter five: Is Advanced AI an Existential Threat? === The fifth chapter draws attention the AGI, or Artificial General Intelligence. The authors describe AGI as "AI that can perform most or economically relevant tasks as effectively as any human". They summarize that many contributors to the field of artificial intelligence believe AGI to be an impending threat that demands attention. However, they argue that the perceived threat of AGI would only exist if the technology continually functioned reliably. In order to better illustrate the hype surrounding AGI, Narayanan and Kapoor use the Ladder of Generality, which is described as a visual tool in which "each rung represents a way of computing that is more flexible, and more general, than the previous one". They note that we are not yet aware of the next rungs on the ladder, or if the ladder will eventually result in a dead end. The rungs that have been identified so far are as follows: (0, or floor) special purpose hardware, (1) programmable computers, (2) stored program computers, (3) machine learning, (4) deep learning, (5) pretrained models, and, finally, (6) instruction-tuned models. The potential for future rungs and what those rungs might be are currently undetermined. The chapter also discusses the ELIZA effect, which Lawrence Switzky discusses in his article "ELIZA Effects". Switzky attributes the coined term ELIZA Effect to Sherry Turke, who defined it as "our more general tendency to treat responsive computer programs as more intelligent than they really are". === Chapter six: Why Can't AI Fix Social Media? === The sixth chapter focuses on content moderation, why it is important, and how it has been and could be affected by artificial automation. The first issue raised in regard to AI-driven content moderation is the inability for computers and machines to understand context and nuance, resulting in potential for discriminatory moderation and shadow banning. While they note that there are issues with automating content moderation, Narayanan and Kapoor also highlight the psychological impact on human content moderators and their labour. They indicate the hidden labour behind moderation, which is often outsourced to less developed countries, where labourers sort through potentially traumatizing content for pay. However, the discussion focuses more heavily on why automated moderation can be problematic, including discriminatory algorithms and lack of nuance. To balance their argument, issues of discrimination and bias are also discussed in relation the human content moderators. To automate moderation, there are two types of AI used, which are fingerprint matching and machine learning. === Chapter seven: Why Do Myths about AI Persist? === The seventh chapter outlines possible factors that contribute to hype surrounding AI. Narayanan and Kapoor explain how companies often promote their new AI models without properly disclosing how the model works, and what it is learning from. They attribute hype to several different groups, including journalists, researchers, and companies. They explain the impact of companies and the misplaced hype that they spread can be attributed to greed and a desire to grow corporate funds. For journalists, one of the stated sources of hype, they argue that news media has a tendency to prioritize financial incentives over validity and quality of writing. As well, Narayanan and Kapoor point out the emergence of company statement regurgitation in news media, leading to clickbait. Hype from researchers is potentially linked to lack of reproducibility in studies as well as leakage, which occurs when AI models are tested on their training data. === Chapter eight: Where do we go from here? === The final chapter, chapter eight, turns its attention to the future. The authors express their ideas and predictions for how the technology will evolve and be utilized in the upcoming years. == Authors == Author Narayanan is a computer science professor at Princeton University. Kapoor is a doctoral candidate at the same university, and both scholars are located at the Center for Information Technology at Princeton. In 2023, Narayanan and Kapoor appeared on the TIME100 Artificial Intelligence list, which features influential figures in the field. == Reception == Nature, a science and technology peer-reviewed journal, released an article highlighting the top "10 essential reads from the past year", listing Arvind Narayanan and Sayash Kapoor's AI Snake Oil. The article states the that text is "one of the best on this controversial subject". Elizabeth Quill, in her review of the text in Science News, writes that the authors "squarely achieve their stated goal: to empower people to distinguish AI that works well from AI snake oil". Joshua Rothman of The New Yorker writes that "compared with many technologists, Narayanan, Kapoor, and Vallor [Shannon Vallor, University of Edinburgh], are deeply skeptical about today's A.I. technology and what it can achieve. Perhaps they shouldn't be". Rothman argues, following an interview with prominent computer scientist Geoffrey Hinton of University of Toronto, that the potential for AI to replicate complexity is already here and continues to be heavily funded, enhancing the prospective capabilities of the technology. However, he does praise the author's ability to address questions regarding the existential human experience. Alexya Martinez discusses the text in a book review for Journalism and Mass Communication Quarterly, critiquing AI Snake Oil for its extensive focus on the West. Martinez writes that Narayanan and Kapoor "do not fully explore how AI impacts other countries", and suggests more focus on countries outside of the United States to enhance their argument.