Comparing the best AI customer-support bot? An AI customer-support bot is software that uses machine learning to help you get more done — it lowers the barrier so anyone can produce professional output. Privacy matters too: check whether your data trains the model and whether a no-log or enterprise tier is available. Whether you are a beginner or a pro, the right AI customer-support bot slots into your workflow and pays for itself fast. We tested the leading options and ranked them by quality, value, and ease of use.
Web application
A web application (or web app) is application software that is created with web technologies and runs via a web browser. Web applications emerged during the late 1990s and allowed for the server to dynamically build a response to the request, in contrast to static web pages. Web applications are commonly distributed via a web server. There are several different tier systems that web applications use to communicate between the web browsers, the client interface, and server data. Each system has its own uses as they function in different ways. However, there are many security risks that developers must be aware of during development; proper measures to protect user data are vital. Web applications are often constructed with the use of a web application framework. Single-page applications (SPAs) and progressive web apps (PWAs) are two architectural approaches to creating web applications that provide a user experience similar to native apps, including features such as smooth navigation, offline support, and faster interactions. Web applications are often fully hosted on remote cloud services, can require a constant connection to them, and can replace conventional desktop applications for operating systems such as Microsoft Windows, thus facilitating the operation of software as a service as it grants the developer the power to tightly control billing based on use of the remote services as well as vendor lock-in by hosting data remotely. Modern browsers such as Chrome offer sandboxing for every browser tab which improves security and restricts access to local resources. No software installation is required as the app runs within the browser which reduces the need for managing software installations. With the use of remote cloud services, customers do not need to manage servers as that can be left to the developer and the cloud service and can use the software with a relatively low power, low-resource PC such as a thin client. The source code of the application can stay the same across operating systems and devices of users with the use of responsive web design, since it only needs to be compatible with web browsers which adhere to web standards, making the code highly portable and saving on development time. Numerous JavaScript frameworks and CSS frameworks facilitate development. == History == The concept of a "web application" was first introduced in the Java language in the Servlet Specification version 2.2, which was released in 1999. At that time, both JavaScript and XML had already been developed, but the XMLHttpRequest object had only been recently introduced on Internet Explorer 5 as an ActiveX object. Beginning around the early 2000s, applications such as "Myspace (2003), Gmail (2004), Digg (2004), [and] Google Maps (2005)," started to make their client sides more and more interactive. A web page script is able to contact the server for storing/retrieving data without downloading an entire web page. The practice became known as Ajax in 2005. Eventually this was replaced by web APIs using JSON, accessed via JavaScript asynchronously on the client side. In earlier computing models like client-server, the processing load for the application was shared between code on the server and code installed on each client locally. In other words, an application had its own pre-compiled client program which served as its user interface and had to be separately installed on each user's personal computer. An upgrade to the server-side code of the application would typically also require an upgrade to the client-side code installed on each user workstation, adding to the support cost and decreasing productivity. Additionally, both the client and server components of the application were bound tightly to a particular computer architecture and operating system, which made porting them to other systems prohibitively expensive for all but the largest applications. Later, in 1995, Netscape introduced the client-side scripting language called JavaScript, which allowed programmers to add dynamic elements to the user interface that ran on the client side. Essentially, instead of sending data to the server in order to generate an entire web page, the embedded scripts of the downloaded page can perform various tasks such as input validation or showing/hiding parts of the page. "Progressive web apps", the term coined by designer Frances Berriman and Google Chrome engineer Alex Russell in 2015, refers to apps taking advantage of new features supported by modern browsers, which initially run inside a web browser tab but later can run completely offline and can be launched without entering the app URL in the browser. == Structure == Traditional PC applications are typically single-tiered, residing solely on the client machine. In contrast, web applications inherently facilitate a multi-tiered architecture. Though many variations are possible, the most common structure is the three-tiered application. In its most common form, the three tiers are called presentation, application and storage. The first tier, presentation, refers to a web browser itself. The second tier refers to any engine using dynamic web content technology (such as ASP, CGI, ColdFusion, Dart, JSP/Java, Node.js, PHP, Python or Ruby on Rails). The third tier refers to a database that stores data and determines the structure of a user interface. Essentially, when using the three-tiered system, the web browser sends requests to the engine, which then services them by making queries and updates against the database and generates a user interface. The 3-tier solution may fall short when dealing with more complex applications, and may need to be replaced with the n-tiered approach; the greatest benefit of which is how business logic (which resides on the application tier) is broken down into a more fine-grained model. Another benefit would be to add an integration tier, which separates the data tier and provides an easy-to-use interface to access the data. For example, the client data would be accessed by calling a "list_clients()" function instead of making an SQL query directly against the client table on the database. This allows the underlying database to be replaced without making any change to the other tiers. There are some who view a web application as a two-tier architecture. This can be a "smart" client that performs all the work and queries a "dumb" server, or a "dumb" client that relies on a "smart" server. The client would handle the presentation tier, the server would have the database (storage tier), and the business logic (application tier) would be on one of them or on both. While this increases the scalability of the applications and separates the display and the database, it still does not allow for true specialization of layers, so most applications will outgrow this model. == Security == Security breaches on these kinds of applications are a major concern because it can involve both enterprise information and private customer data. Protecting these assets is an important part of any web application, and there are some key operational areas that must be included in the development process. This includes processes for authentication, authorization, asset handling, input, and logging and auditing. Building security into the applications from the beginning is sometimes more effective and less disruptive in the long run. == Development == Writing web applications is simplified with the use of web application frameworks. These frameworks facilitate rapid application development by allowing a development team to focus on the parts of their application which are unique to their goals without having to resolve common development issues such as user management. In addition, there is potential for the development of applications on Internet operating systems, although currently there are not many viable platforms that fit this model.
Cut, copy, and paste
Cut, copy, and paste are essential commands of modern human–computer interaction and user interface design. They offer an interprocess communication technique for transferring data through a computer's user interface. The cut command removes the selected data from its original position, and the copy command creates a duplicate; in both cases the selected data is kept in temporary storage called the clipboard. Clipboard data is later inserted wherever a paste command is issued. The data remains available to any application supporting the feature, thus allowing easy data transfer between applications. The command names are a (skeuomorphic) interface metaphor based on the physical procedure used in manuscript print editing to create a page layout, like with paper. The commands were pioneered into computing by Xerox PARC in 1974, popularized by Apple Computer in the 1983 Lisa workstation and the 1984 Macintosh computer, and in a few home computer applications such as the 1984 word processor Cut & Paste. This interaction technique has close associations with related techniques in graphical user interfaces (GUIs) that use pointing devices such as a computer mouse (by drag and drop, for example). Typically, clipboard support is provided by an operating system as part of its GUI and widget toolkit. The capability to replicate information with ease, changing it between contexts and applications, involves privacy concerns because of the risks of disclosure when handling sensitive information. Terms like cloning, copy forward, carry forward, or re-use refer to the dissemination of such information through documents, and may be subject to regulation by administrative bodies. == History == === Origins === The term "cut and paste" comes from the traditional practice in manuscript editing, whereby people cut paragraphs from a page with scissors and paste them onto another page. This practice remained standard into the 1980s. Stationery stores sold "editing scissors" with blades long enough to cut an 8½"-wide page. The advent of photocopiers made the practice easier and more flexible. The act of copying or transferring text from one part of a computer-based document ("buffer") to a different location within the same or different computer-based document was a part of the earliest on-line computer editors. As soon as computer data entry moved from punch-cards to online files (in the mid/late 1960s) there were "commands" for accomplishing this operation. This mechanism was often used to transfer frequently-used commands or text snippets from additional buffers into the document, as was the case with the QED text editor. === Early methods === The earliest editors (designed for teleprinter terminals) provided keyboard commands to delineate a contiguous region of text, then delete or move it. Since moving a region of text requires first removing it from its initial location and then inserting it into its new location, various schemes had to be invented to allow for this multi-step process to be specified by the user. Often this was done with a "move" command, but some text editors required that the text be first put into some temporary location for later retrieval/placement. In 1983, the Apple Lisa became the first text editing system to call that temporary location "the clipboard". Earlier control schemes such as NLS used a verb—object command structure, where the command name was provided first and the object to be copied or moved was second. The inversion from verb—object to object—verb on which copy and paste are based, where the user selects the object to be operated before initiating the operation, was an innovation crucial for the success of the desktop metaphor as it allowed copy and move operations based on direct manipulation. === Popularization === Inspired by early line and character editors, such as Pentti Kanerva's TV-Edit, that broke a move or copy operation into two steps—between which the user could invoke a preparatory action such as navigation—Lawrence G. "Larry" Tesler proposed the names "cut" and "copy" for the first step and "paste" for the second step. Beginning in 1974, he and colleagues at Xerox PARC implemented several text editors that used cut/copy-and-paste commands to move and copy text. Apple Computer popularized this paradigm with its Lisa (1983) and Macintosh (1984) operating systems and applications. The functions were mapped to key combinations using the ⌘ Command key as a special modifier, which is held down while also pressing X for cut, C for copy, or V for paste. These few keyboard shortcuts allow the user to perform all the basic editing operations, and the keys are clustered at the left end of the bottom row of the standard QWERTY keyboard. These are the standard shortcuts: Control-Z (or ⌘ Command+Z) to undo Control-X (or ⌘ Command+X) to cut Control-C (or ⌘ Command+C) to copy Control-V (or ⌘ Command+V) to paste The IBM Common User Access (CUA) standard also uses combinations of the Insert, Del, Shift and Control keys. Early versions of Windows used the IBM standard. Microsoft later also adopted the Apple key combinations with the introduction of Windows, using the control key as modifier key. Similar patterns of key combinations, later borrowed by others, are widely available in most GUI applications. The original cut, copy, and paste workflow, as implemented at PARC, utilizes a unique workflow: With two windows on the same screen, the user could use the mouse to pick a point at which to make an insertion in one window (or a segment of text to replace). Then, by holding shift and selecting the copy source elsewhere on the same screen, the copy would be made as soon as the shift was released. Similarly, holding shift and control would copy and cut (delete) the source. This workflow requires many fewer keystrokes/mouse clicks than the current multi-step workflows, and did not require an explicit copy buffer. It was dropped, one presumes, because the original Apple and IBM GUIs were not high enough density to permit multiple windows, as were the PARC machines, and so multiple simultaneous windows were rarely used. == Cut and paste == Computer-based editing can involve very frequent use of cut-and-paste operations. Most software-suppliers provide several methods for performing such tasks, and this can involve (for example) key combinations, pulldown menus, pop-up menus, or toolbar buttons. The user selects or "highlights" the text or file for moving by some method, typically by dragging over the text or file name with the pointing-device or holding down the Shift key while using the arrow keys to move the text cursor. The user performs a "cut" operation via key combination Ctrl+x (⌘+x for Macintosh users), menu, or other means. Visibly, "cut" text immediately disappears from its location. "Cut" files typically change color to indicate that they will be moved. Conceptually, the text has now moved to a location often called the clipboard. The clipboard typically remains invisible. On most systems only one clipboard location exists, hence another cut or copy operation overwrites the previously stored information. Many UNIX text-editors provide multiple clipboard entries, as do some Macintosh programs such as Clipboard Master, and Windows clipboard-manager programs such as the one in Microsoft Office. The user selects a location for insertion by some method, typically by clicking at the desired insertion point. A paste operation takes place which visibly inserts the clipboard text at the insertion point. (The paste operation does not typically destroy the clipboard text: it remains available in the clipboard and the user can insert additional copies at other points). Whereas cut-and-paste often takes place with a mouse-equivalent in Windows-like GUI environments, it may also occur entirely from the keyboard, especially in UNIX text editors, such as Pico or vi. Cutting and pasting without a mouse can involve a selection (for which Ctrl+x is pressed in most graphical systems) or the entire current line, but it may also involve text after the cursor until the end of the line and other more sophisticated operations. The clipboard usually stays invisible, because the operations of cutting and pasting, while actually independent, usually take place in quick succession, and the user (usually) needs no assistance in understanding the operation or maintaining mental context. Some application programs provide a means of viewing, or sometimes even editing, the data on the clipboard. == Copy and paste == The term "copy-and-paste" refers to the popular, simple method of reproducing text or other data from a source to a destination. It differs from cut and paste in that the original source text or data does not get deleted or removed. The popularity of this method stems from its simplicity and the ease with which users can move data between various applications visually – without resorting to permanent storage. Use in healthcare do
Tropical cryptography
In tropical analysis, tropical cryptography refers to the study of a class of cryptographic protocols built upon tropical algebras. In many cases, tropical cryptographic schemes have arisen from adapting classical (non-tropical) schemes to instead rely on tropical algebras. The case for the use of tropical algebras in cryptography rests on at least two key features of tropical mathematics: in the tropical world, there is no classical multiplication (a computationally expensive operation), and the problem of solving systems of tropical polynomial equations has been shown to be NP-hard. == Basic Definitions == The key mathematical object at the heart of tropical cryptography is the tropical semiring ( R ∪ { ∞ } , ⊕ , ⊗ ) {\displaystyle (\mathbb {R} \cup \{\infty \},\oplus ,\otimes )} (also known as the min-plus algebra), or a generalization thereof. The operations are defined as follows for x , y ∈ R ∪ { ∞ } {\displaystyle x,y\in \mathbb {R} \cup \{\infty \}} : x ⊕ y = min { x , y } {\displaystyle x\oplus y=\min\{x,y\}} x ⊗ y = x + y {\displaystyle x\otimes y=x+y} It is easily verified that with ∞ {\displaystyle \infty } as the additive identity, these binary operations on R ∪ { ∞ } {\displaystyle \mathbb {R} \cup \{\infty \}} form a semiring.
CANaerospace
CANaerospace is a higher layer protocol based on Controller Area Network (CAN) which has been developed by Stock Flight Systems in 1998 for aeronautical applications. == Background == CANaerospace supports airborne systems employing the Line-replaceable unit (LRU) concept to share data across CAN and ensures interoperability between CAN LRUs by defining CAN physical layer characteristics, network layers, communication mechanisms, data types and aeronautical axis systems. CANaerospace is an open source project, was initiated to standardize the interface between CAN LRUs on the system level. CANaerospace is continuously being developed further and has also been published by NASA as the Advanced General Aviation Transport Experiments Databus Standard in 2001. It found widespread use in aeronautical research worldwide. A major research aircraft that employs several CANaerospace networks for real-time computer interconnection is the Stratospheric Observatory for Infrared Astronomy (SOFIA), a Boeing 747SP with a 2.5m astronomic telescope. CANaerospace is also frequently used in flight simulation and connects entire aircraft cockpits (i.e. in Eurofighter Typhoon simulators) to the simulation host computers. In Italy CANaerospace is used as UAV data bus technology. Furthermore, CANaerospace serves as communication network in several general aviation avionics systems. The CANaerospace interface definition closes the gap between the ISO/OSI layer 1 and 2 CAN protocol (which is implemented in the CAN controller itself) and the specific requirements of distributed systems in aircraft. It may be used as a primary or ancillary avionics network and was designed to meet the following requirements: Democratic network: CANaerospace does not require any master/slave relationships between LRUs or a "bus controller", thereby avoiding a potential single source of failure. Every node in the network has the same rights for participation in the bus traffic. Self-identifying message format: Each CANaerospace message contains information about the type of the data and the transmitting node. This allows the data to be unambiguously recognized at each receiving node. Continuous Message Numbering: Each CANaerospace message contains a continuously incremented number which allows coherent processing of messages in the receiving stations. Message Status Code: Each CANaerospace message contains information about the integrity of the data is conveying. This allows receiving stations to evaluate the quality of the received data and to react accordingly. Emergency Event Signaling: CANaerospace defines a mechanism that allows each node to transmit information about exception or error situations. This information can be used by other stations to determine the network health. Node Service Interface: As an enhancement to CAN, CANaerospace provides a means for individual stations on the network to communicate with each other using connection-oriented and connectionless services. Predefined CAN Identifier Assignment: CANaerospace offers a predefined identifier assignment list for normal operation data. In addition to the predefined list, user-defined identifier assignment lists may be used. Ease of Implementation: The amount of code to implement CANaerospace is very little by design in order to minimize the effort for testing and certification of flight safety critical systems. Openness to Extensions: All CANaerospace definitions are extendable to provide flexibility for future enhancements and to allow adaptions to the requirements of specific applications. Free Availability: No cost whatsoever apply for the use of CANaerospace. The specification can be downloaded from the Internet == Physical interface == To ensure interoperability and reliable communication, CANaerospace specifies the electrical characteristics, bus transceiver requirements and data rates with the corresponding tolerances based on ISO 11898. The bit timing calculation (baud rate accuracy, sample point definition) and robustness to electromagnetic interference are given special emphasis. Also addressed are CAN connector, wiring considerations and design guidelines to maximize electromagnetic compatibility. == Communication layers == The Bosch CAN specification itself allows messages being transmitted both periodically and aperiodically but does not cover issues like data representation, node addressing or connection-oriented protocols. CAN is entirely based on Anyone-to-Many (ATM) communication which means that CAN messages are always received by all stations in the network. The advantage of the CAN concept is inherent data consistency between all stations, the drawback is that it does not allow node addressing which is the basis for Peer-to-Peer (PTP) communication. Using CAN networks in aeronautical applications, however, demands a standard targeted to the specific requirements of airborne systems which implies that communication between individual stations in the network must be possible to enable the required degree of system monitoring. Consequently, CANaerospace defines additional ISO/OSI layer 3, 4 and 6 functions to support node addressing and unified ATM/PTP communication mechanisms. PTP communication allows to set up client/server interactions between individual stations in the network either temporarily or permanently. More than one of these interactions may be in effect at any given time and each node may be client for one operation and server for another at the same time. This CANaerospace mechanism is called "Node Service Concept" and allows i.e. to distribute system functions over several stations in the network or to control dynamic system reconfiguration in case of failure. The Node Service concept supports both connection-oriented and connectionless interactions like with TCP/IP and UDP/IP for Ethernet. Enabling both ATM and PTP communication for CAN requires the introduction of independent network layers to isolate the different types of communication. This is realized for CANaerospace by forming CAN identifier groups as shown in Figure 1. The resulting structure creates Logical Communication Channels (LCCs) and assigns a specific communication type (ATM, PTP) to each of the LCCs. User-defined LCCs provide the necessary freedom for designers and allow the implementation of CANaerospace according to the needs of specific applications. Figure 1: Logical Communication Channels for CANaerospace As a side effect, the CAN identifier groups in Figure 1 affect the priority of the message transmission in case of bus arbitration. The communication channels are therefore arranged according to their relative importance: Emergency Event Data Channel (EED): This communication channel is used for messages which require immediate action (i.e. system degradation or reconfiguration) and have to be transmitted with very high priority. Emergency Event Data uses ATM communication exclusively. High/Low Priority Node Service Data Channel (NSH/NSL): These communication channels are used for client/server interactions using PTP communication. The corresponding services may be of the connection-oriented as well as the connectionless type. NSH/NSL may also be used to support test and maintenance functions. Normal Operation Data Channel (NOD): This communication channel is used for the transmission of the data which is generated during normal system operation and described in the CANaerospace identifier assignment list. These messages may be transmitted periodically or aperiodically as well as synchronously or asynchronously. All messages which cannot be assigned to other communication channels shall use this channel. High/Low Priority User-Defined Data Channel (UDH/UDL): This channel is dedicated to communication which cannot, due to their specific characteristics, be assigned other channels without violating the CANaerospace specification. As long as the defined identifier range is used, the message content and the communication type (ATM, PTP) for these channels may be specified by the system designer. To ensure interoperability it is highly recommended that the use of these channels is minimized. Debug Service Data Channel (DSD): This channel is dedicated to messages which are used temporarily for development and test purposes only and are not transmitted during normal operation. As long as the defined identifier range is used, the message content and the communication type (ATM, PTP) for these channels may be specified by the system designer. == Data representation == The majority of the real-time control systems used in aeronautics employ "big endian" processor architectures. This data representation was therefore specified for CANaerospace as well. With big endian data representation, the most significant bit of any datum is arranged leftmost and transmitted first on CANaerospace as shown in Figure 2. Figure 2: "Big Endian" Data Representation for CANaerospace CANaerospace uses a self-identifying message
BulSemCor
The Bulgarian Sense-annotated Corpus (BulSemCor) (Bulgarian: Български семантично анотиран корпус (БулСемКор)) is a structured corpus of Bulgarian texts in which each lexical item is assigned a sense tag. BulSemCor was created by the Department of Computational Linguistics at the Institute for Bulgarian Language of the Bulgarian Academy of Sciences. == Structure == BulSemCor was created as part of a nationally funded project titled "BulNet – A lexico-semantic network for the Bulgarian Language" (2005–2010). It follows the general methodology of SemCor combined with some specific principles. The corpus for annotation consists of 101,791 tokens covering an excerpt from the Bulgarian "Brown" Corpus modelled on the Brown Corpus.Francis Kucera An important feature of BulSemCor is that the samples are selected using heuristics that provide optimal coverage of ambiguous lexis. BulSemCor is manually sense-annotated according to the Bulgarian WordNet. Its size is comparable to that of other contemporary semantically annotated corpora or pool of acceptable linguistic components. The semantic annotation consists in associating each lexical item in the corpus with exactly one synonym set (synset) in the Bulgarian WordNet that best describes its sense in the particular context. The selection of the best match among the suggested candidates is based on a set of procedures, such as the other synset members, the synset gloss (explanatory definition) and the position of a given candidate in the WordNet structure. == Scale == The number of annotated tokens is 99,480 (the difference in the number of tokens compared to the initial corpus is due to the fact that some of them are not linguistic items). The simple word count is 86,842 and multiword expressions (MWE) are 5,797 (12,638 tokens). == Specific features == All words in BulSemCor are assigned a sense, while according to established practice only simple content words or content word classes (typically nouns and verbs) are annotated. Since 2000 the development of language resources, has broadened to include annotation of function words and multiword expressions covering particular senses or types of words and expressions. In this respect, BulSemCor's annotation is more exhaustive and hence provides greater opportunities for linguistic observations and non-linear programming (NLP) applications. Annotated items inherit the linguistic information associated with the corresponding synset, which along with morphological and semantic tags may include annotation on one or more of the following additional levels: Partial information about the syntactic structure of MWE types – particularly, information about syntactic heads and their dependents; Information about the category of the named entities – names, locations, organisations, dates, numbers, etc.; Information about the taxonomic category of adverbs, such as time, place, manner, degree, quantity, etc.; Information about the type of the syntactic relationships – coordination or subordination – expressed by conjunctions; Information about the original part-of-speech of substantivised words (non-nouns that act as nouns in a particular context); Stylistic/register, grammatical and other information about synsets or individual synset members;
Professional network service
A professional network service (or, in an Internet context, simply a professional network) is a type of social network service that focuses on interactions and relationships for business opportunities and career growth, with less emphasis on activities in personal life. A professional network service is used by working individuals, job-seekers, and businesses to establish and maintain professional contacts, to find work or hire employees, share professional achievements, sell or promote services, and stay up-to-date with industry news and trends. According to LinkedIn managing director Clifford Rosenberg in an interview with AAP in 2010, "[t]his is a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally." Businesses mostly depend on resources and information outside the company and to get what they need, they need to reach out and professionally network with others, such as employees or clients as well as potential opportunities. "Nardi, Whittaker, and Schwarz (2002) point out three main tasks that they believe networkers need to attend to keep a successful professional (intentional) network: building a network, maintaining the network, and activating selected contacts. They stress that networkers need to continue to add new contacts to their network to access as many resources as possible and to maintain their network by staying in touch with their contacts. This is so that the contacts are easy to activate when the networker has work that needs to be done." By using a professional network service, businesses can keep all of their networks up-to-date, and in order, and helps figure out the best way to efficiently get in touch with each of them. A service that can do all that helps relieve some of the stress when trying to get things done. Not all professional network services are online sites that help promote a business. Some services connect the user to other services that help promote the business other than online sites, such as phone/Internet companies that provide services and companies that specifically are designed to do all of the promoting, online and in person, for a business. == History == In 1997, professional network services started up throughout the world and continue to grow. The first recognizable site to combine all features, such as creating profiles, adding friends, and searching for friends, was SixDegrees.com. According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", from 1997 to 2001, several community tools began supporting various combinations of profiles and publicly articulated Friends. Boyd and Ellison go on to say that the next wave began with Ryze.com in 2001. It was introduced as a new way "to help people leverage their business networks". == Inside the works == Quite a lot of work is put into a professional network service, such as the number of hours that go into them and the type of people they work for, as well as the business model of it all, such as the professional interaction and the multiple services they deal with. === Types of services === Some professional network services not only help promote the business but can also help in connecting to other people. Those services may include a specific phone and/or Internet company or a company that helps to connect with other businesses. According to the Society for New Communications Research (SNCR), there are at least nine online professional networks that are being used. === Professional interaction === Kaplan and Haenlein elaborate on five key considerations for companies when utilizing media. These include the importance of careful selection, the option to choose existing applications or develop custom ones, ensuring alignment with organizational activities, integrating a comprehensive media plan, and providing accessibility to all stakeholders. ==== Choose carefully ==== "Choosing the right medium for any given purpose depends on the target group to be reached and the message to be communicated. On one hand, each Social Media application usually attracts a certain group of people, and firms should be active wherever their customers are present. On the other hand, there may be situations whereby certain features are necessary to ensure effective communication, and these features are only offered by one specific application." ==== Ensure activity alignment ==== "Sometimes you may decide to rely on various Social Media, or a set of different applications within the same group, to have the largest possible reach." "Using different contact channels can be a worthwhile and profitable strategy." According to the Society for New Communications Research at Harvard University, "the average professional belongs to 3–5 online networks for business use, and LinkedIn, Facebook, and Twitter are among the top used." ==== Integrate a media plan ==== Social media and traditional media are "both part of the same: your corporate image" in the customers' eyes. ==== Allow access to all ==== "...once the firm has decided to utilize Social Media applications, it is worth checking that all employees may access them." According to the SNCR, "the convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships, and networks." ==== Online usage ==== "Half of the respondents report participating in 3 to 5 online professional networks. Another three in ten participate in 6 or more professional networks." "Popular social networks are now being used frequently as Professional Communities. More than nine in ten respondents indicated that they use LinkedIn and half reported using Facebook. Twitter and blogs were frequently listed as 'professional networks'." === Business model === According to Michael Rappa's article, Business models on the Web", "a business model is the method of doing business by which a company can sustain itself – that is, generate revenue. The business model spells out how a company makes money by specifying where it is positioned in the value chain." Rappa mentions that there are at least nine basic categories from which a business model can be separated. Those categories are a brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. "...a firm may combine several different models as part of its overall Internet business strategy." At first, Flickr started as a way to mainstream public relations. == Social impact == When it comes to the social impact that professional network services have on today's society, it has proved to increase activity. According to the SNCR, "[t]hree quarters of respondents rely on professional networks to support business decisions. Reliance has increased for essentially all respondents over the past three years. Younger (20–35) and older professionals (55+) are more active users of social tools than middle-aged professionals. More people are collaborating outside their company wall than within their organizational intranet." == Limitations == Since the internet and social media are a part of this "world where consumers can speak so freely with each other and businesses have increasingly less control over the information available about them in cyberspace", most firms and businesses are uncomfortable with all the freedom. According to Kaplan and Haenlein's article, "Users of the world, unite! The challenges and opportunities of Social Media", businesses are pushed aside and are only able to sit back and watch as their customers publicly post comments, which may or may not be well-written.