AI Analysis Youtube Video

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  AIX Toolbox for Linux Applications

  The AIX Toolbox for Linux Applications is a collection of GNU tools for IBM AIX. These tools are available for installation using Red Hat's RPM format. == Licensing == Each of these packages includes its own licensing information and while IBM has made the code available to AIX users, the code is provided as is and has not been thoroughly tested. The Toolbox is meant to provide a core set of some of the most common development tools and libraries along with the more popular GNU packages.

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  Change data capture

  In databases, change data capture (CDC) is a set of software design patterns used to determine and track the data that has changed (the "deltas") so that action can be taken using the changed data. The result is a delta-driven dataset. CDC is an approach to data integration that is based on the identification, capture and delivery of the changes made to enterprise data sources. For instance it can be used for incremental update of data loading. CDC occurs often in data warehouse environments since capturing and preserving the state of data across time is one of the core functions of a data warehouse, but CDC can be utilized in any database or data repository system. == Methodology == System developers can set up CDC mechanisms in a number of ways and in any one or a combination of system layers from application logic down to physical storage. In a simplified CDC context, one computer system has data believed to have changed from a previous point in time, and a second computer system needs to take action based on that changed data. The former is the source, the latter is the target. It is possible that the source and target are the same system physically, but that would not change the design pattern logically. Multiple CDC solutions can exist in a single system. === Timestamps on rows === Tables whose changes must be captured may have a column that represents the time of last change. Names such as LAST_UPDATE, LAST_MODIFIED, etc. are common. Any row in any table that has a timestamp in that column that is more recent than the last time data was captured is considered to have changed. Timestamps on rows are also frequently used for optimistic locking so this column is often available. === Version numbers on rows === Database designers give tables whose changes must be captured a column that contains a version number. Names such as VERSION_NUMBER, etc. are common. One technique is to mark each changed row with a version number. A current version is maintained for the table, or possibly a group of tables. This is stored in a supporting construct such as a reference table. When a change capture occurs, all data with the latest version number is considered to have changed. Once the change capture is complete, the reference table is updated with a new version number. (Do not confuse this technique with row-level versioning used for optimistic locking. For optimistic locking each row has an independent version number, typically a sequential counter. This allows a process to atomically update a row and increment its counter only if another process has not incremented the counter. But CDC cannot use row-level versions to find all changes unless it knows the original "starting" version of every row. This is impractical to maintain.) === Status indicators on rows === This technique can either supplement or complement timestamps and versioning. It can configure an alternative if, for example, a status column is set up on a table row indicating that the row has changed (e.g., a boolean column that, when set to true, indicates that the row has changed). Otherwise, it can act as a complement to the previous methods, indicating that a row, despite having a new version number or a later date, still shouldn't be updated on the target (for example, the data may require human validation). === Time/version/status on rows === This approach combines the three previously discussed methods. As noted, it is not uncommon to see multiple CDC solutions at work in a single system, however, the combination of time, version, and status provides a particularly powerful mechanism and programmers should utilize them as a trio where possible. The three elements are not redundant or superfluous. Using them together allows for such logic as, "Capture all data for version 2.1 that changed between 2005-06-01 00:00 and 2005-07-01 00:00 where the status code indicates it is ready for production." === Triggers on tables === May include a publish/subscribe pattern to communicate the changed data to multiple targets. In this approach, triggers log events that happen to the transactional table into another queue table that can later be "played back". For example, imagine an Accounts table, when transactions are taken against this table, triggers would fire that would then store a history of the event or even the deltas into a separate queue table. The queue table might have schema with the following fields: Id, TableName, RowId, Timestamp, Operation. The data inserted for our Account sample might be: 1, Accounts, 76, 2008-11-02 00:15, Update. More complicated designs might log the actual data that changed. This queue table could then be "played back" to replicate the data from the source system to a target. Data capture offers a challenge in that the structure, contents and use of a transaction log is specific to a database management system. Unlike data access, no standard exists for transaction logs. Most database management systems do not document the internal format of their transaction logs, although some provide programmatic interfaces to their transaction logs (for example: Oracle, DB2, SQL/MP, SQL/MX and SQL Server 2008). Other challenges in using transaction logs for change data capture include: Coordinating the reading of the transaction logs and the archiving of log files (database management software typically archives log files off-line on a regular basis). Translation between physical storage formats that are recorded in the transaction logs and the logical formats typically expected by database users (e.g., some transaction logs save only minimal buffer differences that are not directly useful for change consumers). Dealing with changes to the format of the transaction logs between versions of the database management system. Eliminating uncommitted changes that the database wrote to the transaction log and later rolled back. Dealing with changes to the metadata of tables in the database. CDC solutions based on transaction log files have distinct advantages that include: minimal impact on the database (even more so if one uses log shipping to process the logs on a dedicated host). no need for programmatic changes to the applications that use the database. low latency in acquiring changes. transactional integrity: log scanning can produce a change stream that replays the original transactions in the order they were committed. Such a change stream include changes made to all tables participating in the captured transaction. no need to change the database schema == Confounding factors == As often occurs in complex domains, the final solution to a CDC problem may have to balance many competing concerns. === Unsuitable source systems === Change data capture both increases in complexity and reduces in value if the source system saves metadata changes when the data itself is not modified. For example, some Data models track the user who last looked at but did not change the data in the same structure as the data. This results in noise in the Change Data Capture. === Tracking the capture === Actually tracking the changes depends on the data source. If the data is being persisted in a modern database then Change Data Capture is a simple matter of permissions. Two techniques are in common use: Tracking changes using database triggers Reading the transaction log as, or shortly after, it is written. If the data is not in a modern database, CDC becomes a programming challenge. === Push versus pull === Push: the source process creates a snapshot of changes within its own process and delivers rows downstream. The downstream process uses the snapshot, creates its own subset and delivers them to the next process. Pull: the target that is immediately downstream from the source, prepares a request for data from the source. The downstream target delivers the snapshot to the next target, as in the push model. === Alternatives === Sometimes the slowly changing dimension is used as an alternative method. CDC and SCD are similar in that both methods can detect changes in a data set. The most common forms of SCD are type 1 (overwrite), type 2 (maintain history) or 3 (only previous and current value). SCD 2 can be useful if history is needed in the target system. CDC overwrites in the target system (akin to SCD1), and is ideal when only the changed data needs to arrive at the target, i.e. a delta-driven dataset.

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  Internet

  The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that comprises private, public, academic, business, and government networks of local to global scope, linked by electronic, wireless, and optical networking technologies. The Internet carries a vast range of information services and resources, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic mail, discussion groups, internet telephony, streaming media and file sharing. Most traditional communication media, including telephone, radio, television, paper mail, newspapers, and print publishing, have been transformed by the Internet, giving rise to new media such as email, online music, digital newspapers, news aggregators, and audio and video streaming websites. The Internet has enabled and accelerated new forms of personal interaction through instant messaging, Internet forums, and social networking services. Online shopping has also grown to occupy a significant market across industries, enabling firms to extend brick and mortar presences to serve larger markets. Business-to-business and financial services on the Internet affect supply chains across entire industries. The origins of the Internet date back to research that enabled the time-sharing of computer resources, the development of packet switching, and the design of computer networks for data communication. The set of communication protocols to enable internetworking on the Internet arose from research and development commissioned in the 1970s by the Defense Advanced Research Projects Agency (DARPA) of the United States Department of Defense in collaboration with universities and researchers across the United States, United Kingdom and France. The Internet has no single centralized governance in either technological implementation or policies for access and usage. Each constituent network sets its own policies. The overarching definitions of the two principal name spaces on the Internet, the Internet Protocol address (IP address) space and the Domain Name System (DNS), are directed by a maintainer organization, the Internet Corporation for Assigned Names and Numbers (ICANN). The technical underpinning and standardization of the core protocols is an activity of the non-profit Internet Engineering Task Force (IETF). == Terminology == The word internetted was used as early as 1849, meaning interconnected or interwoven. The word Internet was used in 1945 by the United States War Department in a radio operator's manual, and in 1974 as the shorthand form of Internetwork. Today, the term Internet most commonly refers to the global system of interconnected computer networks, though it may also refer to any group of smaller networks. The word Internet may be capitalized as a proper noun, although this is becoming less common. This reflects the tendency in English to capitalize new terms and move them to lowercase as they become familiar. The word is sometimes still capitalized to distinguish the global internet from smaller networks, though many publications, including the AP Stylebook since 2016, recommend the lowercase form in every case. In 2016, the Oxford English Dictionary found that, based on a study of around 2.5 billion printed and online sources, "Internet" was capitalized in 54% of cases. The terms Internet and World Wide Web are often used interchangeably; it is common to speak of "going on the Internet" when using a web browser to view web pages. However, the World Wide Web, or the Web, is only one of a large number of Internet services. It is the global collection of web pages, documents and other web resources linked by hyperlinks and URLs. == History == === 1960s === In the 1960s, computer scientists began developing systems for time-sharing of computer resources. J. C. R. Licklider proposed the idea of a universal network while working at Bolt Beranek & Newman and, later, leading the Information Processing Techniques Office at the Advanced Research Projects Agency (ARPA) of the United States Department of Defense. Research into packet switching, one of the fundamental Internet technologies, started in the work of Paul Baran at RAND in the early 1960s and, independently, Donald Davies at the United Kingdom's National Physical Laboratory in 1965. After the Symposium on Operating Systems Principles in 1967, packet switching from the proposed NPL network was incorporated into the design of the ARPANET, an experimental resource sharing network proposed by ARPA. ARPANET development began with two network nodes which were interconnected between the University of California, Los Angeles and the Stanford Research Institute on 29 October 1969. The third site was at the University of California, Santa Barbara, followed by the University of Utah. === 1970s === By the end of 1971, 15 sites were connected to the young ARPANET. Thereafter, the ARPANET gradually developed into a decentralized communications network, connecting remote centers and military bases in the United States. Other user networks and research networks, such as the Merit Network and CYCLADES, were developed in the late 1960s and early 1970s. Early international collaborations for the ARPANET were rare. Connections were made in 1973 to Norway (NORSAR and, later, NDRE) and to Peter Kirstein's research group at University College London, which provided a gateway to British academic networks, the first internetwork for resource sharing. ARPA projects, the International Network Working Group and commercial initiatives led to the development of various protocols and standards by which multiple separate networks could become a single network, or a network of networks. In 1974, Vint Cerf at Stanford University and Bob Kahn at DARPA published a proposal for "A Protocol for Packet Network Intercommunication". Cerf and his graduate students used the term internet as a shorthand for internetwork in RFC 675. The Internet Experiment Notes and later RFCs repeated this use. The work of Louis Pouzin and Robert Metcalfe had important influences on the resulting TCP/IP design. National PTTs and commercial providers developed the X.25 standard and deployed it on public data networks. === 1980s === The ARPANET initially served as a backbone for the interconnection of regional academic and military networks in the United States to enable resource sharing. Access to the ARPANET was expanded in 1981 when the National Science Foundation (NSF) funded the Computer Science Network (CSNET). In 1982, the Internet Protocol Suite (TCP/IP) was standardized, which facilitated worldwide proliferation of interconnected networks. TCP/IP network access expanded again in 1986 when the National Science Foundation Network (NSFNet) provided access to supercomputer sites in the United States for researchers, first at speeds of 56 kbit/s and later at 1.5 Mbit/s and 45 Mbit/s. The NSFNet expanded into academic and research organizations in Europe, Australia, New Zealand and Japan in 1988–89. Although other network protocols such as UUCP and PTT public data networks had global reach well before this time, this marked the beginning of the Internet as an intercontinental network. Commercial Internet service providers emerged in 1989 in the United States and Australia. The ARPANET was decommissioned in 1990. === 1990s === The linking of commercial networks and enterprises by the early 1990s, as well as the advent of the World Wide Web, marked the beginning of the transition to the modern Internet. Steady advances in semiconductor technology and optical networking created new economic opportunities for commercial involvement in the expansion of the network in its core and for delivering services to the public. In mid-1989, MCI Mail and Compuserve established connections to the Internet, delivering email and public access products to the half million users of the Internet. Just months later, on 1 January 1990, PSInet launched an alternate Internet backbone for commercial use; one of the networks that added to the core of the commercial Internet of later years. In March 1990, the first high-speed T1 (1.5 Mbit/s) link between the NSFNET and Europe was installed between Cornell University and CERN, allowing much more robust communications than were capable with satellites. Later in 1990, Tim Berners-Lee began writing WorldWideWeb, the first web browser, after two years of lobbying CERN management. By Christmas 1990, Berners-Lee had built all the tools necessary for a working Web: the HyperText Transfer Protocol (HTTP) 0.9, the HyperText Markup Language (HTML), the first Web browser (which was also an HTML editor and could access Usenet newsgroups and FTP files), the first HTTP server software (later known as CERN httpd), the first web server, and the first Web pages that described the project itself. In 1991 the

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  Blacker (security)

  Blacker (styled BLACKER) is a U.S. Department of Defense computer network security project designed to achieve A1 class ratings (very high assurance) of the Trusted Computer System Evaluation Criteria (TCSEC). The first Blacker program began in the late 1970s, with a follow-on eventually producing fielded devices in the late 1980s. It was the first secure system with trusted end-to-end encryption on the United States' Defense Data Network. The project was implemented by SDC (software), and Burroughs (hardware), and after their merger, by the resultant company Unisys.

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  Hardware for artificial intelligence

  Specialized computer hardware is often used to execute artificial intelligence (AI) programs faster, and with less energy, such as Lisp machines, neuromorphic engineering, event cameras, and physical neural networks. Since 2017, several consumer grade CPUs and SoCs have on-die NPUs. As of 2023, the market for AI hardware is dominated by GPUs. As of the 2020s, AI computation is dominated by graphics processing units (GPUs) and newer domain-specific accelerators such as Google's Tensor Processing Units (TPUs), AMD's Instinct MI300 series, and various on-device neural-processing units (NPUs) found in consumer hardware. == Scope == For the purposes of this article, AI hardware refers to computing components and systems specifically designed or optimized to accelerate artificial-intelligence workloads such as machine-learning training or inference. This includes general-purpose accelerators used for AI (for example, GPUs) and domain-specific accelerators (for example, TPUs, NPUs, and other AI ASICs). Event-based cameras are sometimes discussed in the context of neuromorphic computing, but they are input sensors rather than AI compute devices. Conversely, components such as memristors are basic circuit elements rather than specialized AI hardware when considered alone. == Lisp machines == Lisp machines were developed in the late 1970s and early 1980s to make artificial intelligence programs written in the programming language Lisp run faster. == Dataflow architecture == Dataflow architecture processors used for AI serve various purposes with varied implementations like the polymorphic dataflow Convolution Engine by Kinara (formerly Deep Vision), structure-driven dataflow by Hailo, and dataflow scheduling by Cerebras. == Component hardware == === AI accelerators === Since the 2010s, advances in computer hardware have led to more efficient methods for training deep neural networks that contain many layers of non-linear hidden units and a very large output layer. By 2019, graphics processing units (GPUs), often with AI-specific enhancements, had displaced central processing units (CPUs) as the dominant means to train large-scale commercial cloud AI. OpenAI estimated the hardware compute used in the largest deep learning projects from Alex Net (2012) to Alpha Zero (2017), and found a 300,000-fold increase in the amount of compute needed, with a doubling-time trend of 3.4 months. === General-purpose GPUs for AI === Since the 2010s, graphics processing units (GPUs) have been widely used to train and deploy deep learning models because of their highly parallel architecture and high memory bandwidth. Modern data-center GPUs include dedicated tensor or matrix-math units that accelerate neural-network operations. In 2022, NVIDIA introduced the Hopper-generation H100 GPU, adding FP8 precision support and faster interconnects for large-scale model training. AMD and other vendors have also developed GPUs and accelerators aimed at AI and high-performance computing workloads. === Domain-specific accelerators (ASICs / NPUs) === Beyond general-purpose GPUs, several companies have developed application-specific integrated circuits (ASICs) and neural processing units (NPUs) tailored for AI workloads. Google introduced the Tensor Processing Unit (TPU) in 2016 for deep-learning inference, with later generations supporting large-scale training through dense systolic-array designs and optical interconnects. Other vendors have released similar devices—such as Apple's Neural Engine and various on-device NPUs—that emphasize energy-efficient inference in mobile or edge computing environments. === Memory and interconnects === AI accelerators rely on fast memory and inter-chip links to manage the large data volumes of training and inference. High-bandwidth memory (HBM) stacks, standardized as HBM3 in 2022, provide terabytes-per-second throughput on modern GPUs and ASICs. These accelerators are often connected through dedicated fabrics such as NVIDIA's NVLink and NVSwitch or optical interconnects used in TPU systems to scale performance across thousands of chips.

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  Social network game

  A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and casual games. The first cross-platform "Facebook-to-Mobile" social network game was developed in 2011 by a Finnish company Star Arcade. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players. (Lil) Green Patch, Happy Farm, and Mob Wars were some of the first successful games of this genre. FarmVille, Mafia Wars, Kantai Collection, and The Sims Social are more recent examples of popular social network game. Major companies that made or published social network games include Zynga, Wooga and Bigpoint Games. == Demographics == As of 2010, it was reported that 55 percent of the social network gaming demographic in the United States consisted of women while in the United Kingdom, women made up nearly 60 percent of the demographic. In addition, most social gamers were around the 30 to 59 age range, with the average social gamer being 43 years old. Social gaming may appeal more to the older demographic because it is free, easier to advance through in a short period, does not involve as much violence as traditional video games, and is easier to grasp. Other games target certain demographics that use social media, such as Pot Farm creating a community by involving elements of cannabis subculture in its gameplay. == Technology and platforms == A social network video game is a client-server application. The client in the web era was implemented with a mix of web technologies like Flash, HTML5, PHP and JavaScript. When mobile games moved to mobile, social game front ends were developed using mobile platform technologies like Java, Objective-C, Swift and C++. The back end was a mix of programming languages and systems, including PHP, Ruby, C++ and go. Where social network video games diverged from traditional game development was the combination of real-time analytics to continuously optimize game mechanics to drive growth, revenue, and engagement. == Distinct features == The following table outlines common characteristics of social games, mentioned by Björk at the 2010 GCO Games Convention Online: A social network game may employ any of the following features: asynchronous gameplay, which allows rules to be resolved without needing players to play at the same time. gamification, which video game mechanics such as achievements and points are applied to those experienced when playing games in order to motivate and engage users. community, as one of the most distinct features of social video games is in leveraging the player's social network. Quests or game goals may only be possible if a player "shares" with friends connected by the social network hosting the game or gets them to play, as well as "neighbors" or "allies". a lack of victory conditions: there are generally no victory conditions since most developers count on users playing their games often. The game never ends and no one is ever declared winner. Instead, many casual games have "quests" or "missions" for players to complete. This is not true for board game-like social games, such as Scrabble. a virtual currency which players usually must purchase with real-world money. With the in-game currency, players can buy upgrades that would otherwise take much longer to earn through in-game achievements. In many cases, some upgrades are only available with the virtual currency. == Engagement strategies == Since social network games are often less challenging than console games and they have relatively shorter game play, they use different techniques to stretch game play and tools to retain users. Continuous goals: The games assign specific goals for users to achieve. As they advance in the game, the goals become more challenging and time-consuming. They also provide frequent feedback with their performance. Every action will translate towards a certain goal that will be used to attain higher gaming capitals. Gaming capitals: Players are encouraged to earn different badges, trophies, and accolades that indicate their progress and accomplishments. Some achievements are unlocked just by advancing in the game while others may significantly alter the rationale behind the game and require extensive investment from players. The ways of gaining gaming capital are not limited to playing games but the games-related productive activities that are appreciated in the player's social circle too. By accumulating gaming capitals, they provide an intrinsic benefit to gamers as there is an avenue to boost their accomplishment and showcase their expertise of the game. The achievements are visible to their network of friends. Gaming capitals are a way for developers to increase replay value provides extended play time, and players get more value from the game. Motivation for collecting gaming capitals: 1. Legitimization: refers to society's willingness to approve or condone certain behavior. Collecting is about channeling one's materialistic desires into more meaningful pursuits. Game achievements serve a similar purpose, allowing players to justify the hours spent playing the game. 2. Self-extension: Gathering and controlling meaningful objects or experiences can work to gain one an improved sense of self. The collector's goal to complete a collection is symbolically about completing the self too. Events timed to real world: Popular games such as Dragon City and Wild Ones require users to wait a certain time period before their "energy bars" replenish. Without energy, they are unable to conduct any form of action. Gamers are forced to wait and return after their energy replenishes to continue playing. == Monetization == Social network games frequently monetize based on virtual good transactions, but other games are emerging that utilize newer economic models. === Virtual goods === Gamers will be able to purchase in game items like power-ups, avatar accessories, or decorative items users purchase within the game itself. This is realized by monetize products that do not technically exist. Virtual goods account for over 90% of all revenue generated by the world's top social game developers. Designers optimize user experience through additional gameplay, missions, and quests, without having to worry about overhead or unused stock. == Advertising == The following are common ways of advertising in social network games: === Banner advertisements === As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-the-barrel CPMs of around $2. However, because social games generate so many page views, they are the biggest part of advertising revenue for the social gaming industry. === Video ads === Videos are the ad format with the most revenue per view. They tend to be higher-priced, either by CPMs ($35+ CPM in social games) or cost-per-completed-view. According to studies, video ads result in highest brand recall thus a good return on investment for advertisers. Video ads are shown either in in-game interstitials (e.g. when the game is loading a new screen) or through incentive-based advertising, i.e. you will get either an in-game reward or Facebook credits for watching an advertisement. === Product placement === A brand or product will be injected in a game in some way. Due to the variety of ways in which product placement can be accomplished in any media, and because the category is nascent, this category is not standardized at all, but some examples include branded in-game goods or even in-game quests. For example, in a game where you run a restaurant, you might be asked to collect ingredients to make a Starbucks Frappuccino, and receive in-game rewards for doing so. As these product placement deals are non-standard, they are largely charged with a production fee, which can be $350,000 to $750,000 depending on the type of placement and the popularity of the game. === Lead generation offers === Another form of advertising that is prevalent in many social games are lead generation offers. In this form of advertising, companies, usually from different industries, aim to convince players to sign up for their goods or services and in exchange, players will receive virtual gifts or advance in the game as a reward. === Sponsorship === ==== White label games ==== Applications that are built once, then individualized and licensed again and again. Developer can create a quality app focused on fun while leaving the edge

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  Reverse proxy

  In computer networks, a reverse proxy or surrogate server is a proxy server that appears to any client to be an ordinary web server, but in reality merely acts as an intermediary that forwards the client's requests to one or more ordinary web servers. Reverse proxies help increase scalability, performance, resilience, and security, but they also carry a number of risks. Companies that run web servers often set up reverse proxies to facilitate the communication between an Internet user's browser and the web servers. An important advantage of doing so is that the web servers can be hidden behind a firewall on a company-internal network, and only the reverse proxy needs to be directly exposed to the Internet. Reverse proxy servers are implemented in popular open-source web servers. Dedicated reverse proxy servers are used by some of the biggest websites on the Internet. A reverse proxy is capable of tracking IP addresses of requests that are relayed through it as well as reading and/or modifying any non-encrypted traffic. However, this implies that anyone who has compromised the server could do so as well. Reverse proxies differ from forward proxies, which are used when the client is restricted to a private, internal network and asks a forward proxy to retrieve resources from the public Internet. == Uses == Large websites and content delivery networks use reverse proxies, together with other techniques, to balance the load between internal servers. Reverse proxies can keep a cache of static content, which further reduces the load on these internal servers and the internal network. It is also common for reverse proxies to add features such as compression or TLS encryption to the communication channel between the client and the reverse proxy. Reverse proxies can inspect HTTP headers, which, for example, allows them to present a single IP address to the Internet while relaying requests to different internal servers based on the URL of the HTTP request. Reverse proxies can hide the existence and characteristics of origin servers. This can make it more difficult to determine the actual location of the origin server / website and, for instance, more challenging to initiate legal action such as takedowns or block access to the website, as the IP address of the website may not be immediately apparent. Additionally, the reverse proxy may be located in a different jurisdiction with different legal requirements, further complicating the takedown process. Application firewall features can protect against common web-based attacks, like a denial-of-service attack (DoS) or distributed denial-of-service attacks (DDoS). Without a reverse proxy, removing malware or initiating takedowns (while simultaneously dealing with the attack) on one's own site, for example, can be difficult. In the case of secure websites, a web server may not perform TLS encryption itself, but instead offload the task to a reverse proxy that may be equipped with TLS acceleration hardware. (See TLS termination proxy.) A reverse proxy can distribute the load from incoming requests to several servers, with each server supporting its own application area. In the case of reverse proxying web servers, the reverse proxy may have to rewrite the URL in each incoming request in order to match the relevant internal location of the requested resource. A reverse proxy can reduce load on its origin servers by caching static content and dynamic content, known as web acceleration. Proxy caches of this sort can often satisfy a considerable number of website requests, greatly reducing the load on the origin server(s). A reverse proxy can optimize content by compressing it in order to speed up loading times. In a technique named "spoon-feeding", a dynamically generated page can be produced in its entirety and served to the reverse proxy, which can feed the page to the client as the connection allows. The program that generates the page need not remain open, thus releasing server resources during the possibly extended time the client requires to complete the transfer. Reverse proxies can operate wherever multiple web-servers must be accessible via a single public IP address. The web servers listen on different ports in the same machine, with the same local IP address or, possibly, on different machines with different local IP addresses. The reverse proxy analyzes each incoming request and delivers it to the right server within the local area network. Reverse proxies can perform A/B testing and multivariate testing without requiring application code to handle the logic of which version is served to a client. A reverse proxy can add access authentication to a web server that does not have any authentication. == Risks == When the transit traffic is encrypted and the reverse proxy needs to filter/cache/compress or otherwise modify or improve the traffic, the proxy first must decrypt and re-encrypt communications. This requires the proxy to possess the TLS certificate and its corresponding private key, extending the number of systems that can have access to non-encrypted data and making it a more valuable target for attackers. The vast majority of external data breaches happen either when hackers succeed in abusing an existing reverse proxy that was intentionally deployed by an organization, or when hackers succeed in converting an existing Internet-facing server into a reverse proxy server. Compromised or converted systems allow external attackers to specify where they want their attacks proxied to, enabling their access to internal networks and systems. Applications that were developed for the internal use of a company are not typically hardened to public standards and are not necessarily designed to withstand all hacking attempts. When an organization allows external access to such internal applications via a reverse proxy, they might unintentionally increase their own attack surface and invite hackers. If a reverse proxy is not configured to filter attacks or it does not receive daily updates to keep its attack signature database up to date, a zero-day vulnerability can pass through unfiltered, enabling attackers to gain control of the system(s) that are behind the reverse proxy server. Giving the reverse proxy of a third party access to private keys (for caching or optimizing content) places the entire triad of confidentiality, integrity and availability in the hands of the third party who operates the proxy. A reverse proxy is a single point of failure for the back-end services it fronts: an outage caused by misconfiguration, a denial-of-service attack, or a software fault can make every fronted service unreachable to outside clients, even when the back-end services themselves remain healthy. For example, a 2020 outage at Cloudflare briefly took down major sites and services that relied on its reverse-proxy edge, including Discord.

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  Data Transformation Services

  Data Transformation Services (DTS) is a Microsoft database tool with a set of objects and utilities to allow the automation of extract, transform and load operations to or from a database. The objects are DTS packages and their components, and the utilities are called DTS tools. DTS was included with earlier versions of Microsoft SQL Server, and was almost always used with SQL Server databases, although it could be used independently with other databases. DTS allows data to be transformed and loaded from heterogeneous sources using OLE DB, ODBC, or text-only files, into any supported database. DTS can also allow automation of data import or transformation on a scheduled basis, and can perform additional functions such as FTPing files and executing external programs. In addition, DTS provides an alternative method of version control and backup for packages when used in conjunction with a version control system, such as Microsoft Visual SourceSafe. DTS has been superseded by SQL Server Integration Services in later releases of Microsoft SQL Server though there was some backwards compatibility and ability to run DTS packages in the new SSIS for a time. == History == In SQL Server versions 6.5 and earlier, database administrators (DBAs) used SQL Server Transfer Manager and Bulk Copy Program, included with SQL Server, to transfer data. These tools had significant shortcomings, and many DBAs used third-party tools such as Pervasive Data Integrator to transfer data more flexibly and easily. With the release of SQL Server 7 in 1998, "Data Transformation Services" was packaged with it to replace all these tools. The concept, design, and implementation of the Data Transformation Services was led by Stewart P. MacLeod (SQL Server Development Group Program Manager), Vij Rajarajan (SQL Server Lead Developer), and Ted Hart (SQL Server Lead Developer). The goal was to make it easier to import, export, and transform heterogeneous data and simplify the creation of data warehouses from operational data sources. SQL Server 2000 expanded DTS functionality in several ways. It introduced new types of tasks, including the ability to FTP files, move databases or database components, and add messages into Microsoft Message Queue. DTS packages can be saved as a Visual Basic file in SQL Server 2000, and this can be expanded to save into any COM-compliant language. Microsoft also integrated packages into Windows 2000 security and made DTS tools more user-friendly; tasks can accept input and output parameters. DTS comes with all editions of SQL Server 7 and 2000, but was superseded by SQL Server Integration Services in the Microsoft SQL Server 2005 release in 2005. == DTS packages == The DTS package is the fundamental logical component of DTS; every DTS object is a child component of the package. Packages are used whenever one modifies data using DTS. All the metadata about the data transformation is contained within the package. Packages can be saved directly in a SQL Server, or can be saved in the Microsoft Repository or in COM files. SQL Server 2000 also allows a programmer to save packages in a Visual Basic or other language file (when stored to a VB file, the package is actually scripted—that is, a VB script is executed to dynamically create the package objects and its component objects). A package can contain any number of connection objects, but does not have to contain any. These allow the package to read data from any OLE DB-compliant data source, and can be expanded to handle other sorts of data. The functionality of a package is organized into tasks and steps. A DTS Task is a discrete set of functionalities executed as a single step in a DTS package. Each task defines a work item to be performed as part of the data movement and data transformation process or as a job to be executed. Data Transformation Services supplies a number of tasks that are part of the DTS object model and that can be accessed graphically through the DTS Designer or accessed programmatically. These tasks, which can be configured individually, cover a wide variety of data copying, data transformation and notification situations. For example, the following types of tasks represent some actions that you can perform by using DTS: executing a single SQL statement, sending an email, and transferring a file with FTP. A step within a DTS package describes the order in which tasks are run and the precedence constraints that describe what to do in the case damage or of failure. These steps can be executed sequentially or in parallel. Packages can also contain global variables which can be used throughout the package. SQL Server 2000 allows input and output parameters for tasks, greatly expanding the usefulness of global variables. DTS packages can be edited, password protected, scheduled for execution, and retrieved by version. == DTS tools == DTS tools packaged with SQL Server include the DTS wizards, DTS Designer, and DTS Programming Interfaces. === DTS wizards === The DTS wizards can be used to perform simple or common DTS tasks. These include the Import/Export Wizard and the Copy of Database Wizard. They provide the simplest method of copying data between OLE DB data sources. There is a great deal of functionality that is not available by merely using a wizard. However, a package created with a wizard can be saved and later altered with one of the other DTS tools. A Create Publishing Wizard is also available to schedule packages to run at certain times. This only works if SQL Server Agent is running; otherwise the package will be scheduled, but will not be executed. === DTS Designer === The DTS Designer is a graphical tool used to build complex DTS Packages with workflows and event-driven logic. DTS Designer can also be used to edit and customize DTS Packages created with the DTS wizard. Each connection and task in DTS Designer is shown with a specific icon. These icons are joined with precedence constraints, which specify the order and requirements for tasks to be run. One task may run, for instance, only if another task succeeds (or fails). Other tasks may run concurrently. The DTS Designer has been criticized for having unusual quirks and limitations, such as the inability to visually copy and paste multiple tasks at one time. Many of these shortcomings have been overcome in SQL Server Integration Services, DTS's successor. === DTS Query Designer === A graphical tool used to build queries in DTS. === DTS Run Utility === DTS Packages can be run from the command line using the DTSRUN Utility. The utility is invoked using the following syntax: dtsrun /S server_name[\instance_name] { {/[~]U user_name [/[~]P password]} | /E } ] { {/[~]N package_name } | {/[~]G package_guid_string} | {/[~]V package_version_guid_string} } [/[~]M package_password] [/[~]F filename] [/[~]R repository_database_name] [/A global_variable_name:typeid=value] [/L log_file_name] [/W NT_event_log_completion_status] [/Z] [/!X] [/!D] [/!Y] [/!C] ] When passing in parameters which are mapped to Global Variables, you are required to include the typeid. This is rather difficult to find on the Microsoft site. Below are the TypeIds used in passing in these values.

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  Quantum machine learning

  Quantum machine learning (QML) is the study of quantum algorithms for machine learning. It often refers to quantum algorithms for machine learning tasks which analyze classical data, sometimes called quantum-enhanced machine learning. QML algorithms use qubits and quantum operations to try to improve the space and time complexity of classical machine learning algorithms. Hybrid QML methods involve both classical and quantum processing, where computationally difficult subroutines are outsourced to a quantum device. These routines can be more complex in nature and executed faster on a quantum computer. Furthermore, quantum algorithms can be used to analyze quantum states instead of classical data. The term "quantum machine learning" is sometimes used to refer classical machine learning methods applied to data generated from quantum experiments (i.e. machine learning of quantum systems), such as learning the phase transitions of a quantum system or creating new quantum experiments. QML also extends to a branch of research that explores methodological and structural similarities between certain physical systems and learning systems, in particular neural networks. For example, some mathematical and numerical techniques from quantum physics are applicable to classical deep learning and vice versa. Furthermore, researchers investigate more abstract notions of learning theory with respect to quantum information, sometimes referred to as "quantum learning theory". == Machine learning with quantum computers == Quantum-enhanced machine learning refers to quantum algorithms that solve tasks in machine learning, thereby improving and often expediting classical machine learning techniques. Such algorithms typically require one to encode the given classical data set into a quantum computer to make it accessible for quantum information processing. Subsequently, quantum information processing routines are applied and the result of the quantum computation is read out by measuring the quantum system. For example, the outcome of the measurement of a qubit reveals the result of a binary classification task. While many proposals of QML algorithms are still purely theoretical and require a full-scale universal quantum computer to be tested, others have been implemented on small-scale or special purpose quantum devices. === Quantum associative memories and quantum pattern recognition === Early work on quantum associative memories has been done by Dan Ventura and Tony Martinez and by Carlo A. Trugenberger in the late 1990s and early 2000s. Associative (or content-addressable) memories are able to recognize stored content on the basis of a similarity measure, while random access memories are accessed by the address of stored information and not its content. As such they must be able to retrieve both incomplete and corrupted patterns, the essential machine learning task of pattern recognition. Typical classical associative memories store p patterns in the O ( n 2 ) {\displaystyle O(n^{2})} interactions (synapses) of a real, symmetric energy matrix over a network of n artificial neurons. The encoding is such that the desired patterns are local minima of the energy functional and retrieval is done by minimizing the total energy, starting from an initial configuration. Unfortunately, classical associative memories are severely limited by the phenomenon of cross-talk. When too many patterns are stored, spurious memories appear which quickly proliferate, so that the energy landscape becomes disordered and no retrieval is anymore possible. The number of storable patterns is typically limited by a linear function of the number of neurons, p ≤ O ( n ) {\displaystyle p\leq O(n)} . Quantum associative memories (in their simplest realization) store patterns in a unitary matrix U acting on the Hilbert space of n qubits. Retrieval is realized by the unitary evolution of a fixed initial state to a quantum superposition of the desired patterns with probability distribution peaked on the most similar pattern to an input. By its very quantum nature, the retrieval process is thus probabilistic. Because quantum associative memories are free from cross-talk, however, spurious memories are never generated. Correspondingly, they have a superior capacity than classical ones. The number of parameters in the unitary matrix U is O ( p n ) {\displaystyle O(pn)} . One can thus have efficient, spurious-memory-free quantum associative memories for any polynomial number of patterns. If the matrix U is encoded as a unique operator (as opposed as to a sequence of gates as in the circuit model), e.g. by an optical interferometer, the retrieval becomes efficient even for an exponential number of patterns. === Linear algebra simulation with quantum amplitudes === A number of quantum algorithms for machine learning are based on the idea of amplitude encoding, that is, to associate the amplitudes of a quantum state with the inputs and outputs of computations. Since a state of n {\displaystyle n} qubits is described by 2 n {\displaystyle 2^{n}} complex amplitudes, this information encoding can allow for an exponentially compact representation. Intuitively, this corresponds to associating a discrete probability distribution over binary random variables with a classical vector. The goal of algorithms based on amplitude encoding is to formulate quantum algorithms whose resources grow polynomially in the number of qubits n {\displaystyle n} , which amounts to a logarithmic time complexity in the number of amplitudes and thereby the dimension of the input. Many QML algorithms in this category are based on variations of the quantum algorithm for linear systems of equations (colloquially called HHL, after the paper's authors) which, under specific conditions, performs a matrix inversion using an amount of physical resources growing only logarithmically in the dimensions of the matrix. One of these conditions is that a Hamiltonian which entry-wise corresponds to the matrix can be simulated efficiently, which is known to be possible if the matrix is sparse or low rank. For reference, any known classical algorithm for matrix inversion requires a number of operations that grows more than quadratically in the dimension of the matrix (e.g. O ( n 2.373 ) {\displaystyle O{\mathord {\left(n^{2.373}\right)}}} ), but they are not restricted to sparse matrices. Quantum matrix inversion can be applied to machine learning methods in which the training reduces to solving a linear system of equations, for example in least-squares linear regression, the least-squares version of support vector machines, and Gaussian processes. A crucial bottleneck of methods that simulate linear algebra computations with the amplitudes of quantum states is state preparation, which often requires one to initialise a quantum system in a state whose amplitudes reflect the features of the entire dataset. Although efficient methods for state preparation are known for specific cases, this step easily hides the complexity of the task. === Variational quantum algorithms (VQAs) === In a variational quantum algorithm, a classical computer optimizes the parameters used to prepare a quantum state, while a quantum computer is used to do the actual state preparation and measurement. VQAs are considered promising candidates for noisy intermediate-scale quantum computers. Variational quantum circuits (or parameterized quantum circuits) are a popular class of VQAs where the parameters are those used in a fixed quantum circuit. Researchers have studied VQCs to solve optimization problems and find the ground state energy of complex quantum systems, which were difficult to solve using a classical computer. === Quantum binary classifier === Pattern reorganization is one of the important tasks of machine learning, binary classification is one of the tools or algorithms to find patterns. Binary classification is used in supervised learning and in unsupervised learning. In QML, classical bits are converted to qubits and they are mapped to Hilbert space; complex value data are used in a quantum binary classifier to use the advantage of Hilbert space. By exploiting the quantum mechanic properties such as superposition, entanglement, interference the quantum binary classifier produces the accurate result in short period of time. === Quantum machine learning algorithms based on Grover search === Another approach to improving classical machine learning with quantum information processing uses amplitude amplification methods based on Grover's search algorithm, which has been shown to solve unstructured search problems with a quadratic speedup compared to classical algorithms. These quantum routines can be employed for learning algorithms that translate into an unstructured search task, as can be done, for instance, in the case of the k-medians and the k-nearest neighbors algorithms. Other applications include quadratic speedups in the training of perceptrons. An e

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  Radical trust

  Radical trust is the confidence that any structured organization, such as a government, library, business, religion, or museum, has in collaboration and empowerment within online communities. Specifically, it pertains to the use of blogs, wiki and online social networking platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest. The organization 'trusts' and uses that input in its management. One of the first appearances of the notion of radical trust appears in an info graphic outlining the base principles of web 2.0 in Tim O'Reilly's weblog post "What is Web 2.0". Radical Trust is listed as the guiding example of trusting the validity of consumer generated media. This concept is considered to be an underlying assumption of Library 2.0. The adoption of radical trust by a library would require its management let go of some of its control over the library and building an organization without an end result in mind. The direction a library would take would be based on input provided by people through online communities. These changes in the organization may merely be anecdotal in nature, making this method of organization management dramatically distinct from data-based or evidence based management. In marketing, Collin Douma further describes the notion of radical trust as a key mindset required for marketers and advertisers to enter the social media marketing space. Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions, but Douma argued that in the social media space, brands would need to cede that control in order to build brand loyalty.

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  Sysomos

  Sysomos Inc. is a Toronto-based social media analytics company owned by Outside Insight market leaders Meltwater. The company developed text analytics and machine learning technologies for user generated content, and served 80% of the top agencies and Fortune 500. == History == Sysomos was founded by Nilesh Bansal and Nick Koudas. The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010. The company's original flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content to create a picture of media coverage. Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare in March 2010. The company also offers Sysomos Heartbeat which provides social media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups. In 2013, Heartbeat was extended to add publishing components to deliver a complete end-to-end social media marketing platform. On July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos. After the acquisition, Sysomos founders Nick Koudas and Nilesh Bansal, left Sysomos to start Aislelabs. In February 2015, Sysomos split from Marketwired, as an independent company, and appointed Adnan Ahmed as the new CEO. In March 2015, newly independent Sysomos launched a redesign for its Heartbeat product and a new API for its MAP product. In the same year, the company acquired Expion. In September 2016, Peter Heffring was announced as the new CEO. In April 2017, Sysomos showcased a new unified platform offering new insights. In April 2018, media monitoring firm Meltwater announced it had acquired Sysomos. The CEO of Sysomos, Peter Heffring, said the company will continue to operate as an independent unit of Meltwater. Heffring will run the social analytics division of Meltwater. == Reports == Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics. Another extensive survey regarding the top 5% of most active Twitter users found that over 25% of all tweets are machine created. The report also confirms Twitter's international growth. Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans. Inside YouTube reports focus more on video hosting services and YouTube.

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  Data

  Data ( DAY-tə, US also DAT-ə, India: DEE-tə) is a collection of discrete or continuous values that conveys information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A data point or datum is an individual value in a collection of data. Data is usually organized into structures such as tables that provide additional context and meaning, and may itself be used as data in larger structures. Data may be used as variables in a computational process. Data may represent abstract ideas or concrete measurements. Data is commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices (such as the consumer price index), unemployment rates, literacy rates, and census data. In this context, data represents the raw facts and figures from which useful information can be extracted. Data is collected using techniques such as measurement, observation, query, or analysis, and is typically represented as numbers or characters that may be further processed. Field data is data that is collected in an uncontrolled, in-situ environment. Experimental data is data that is generated in the course of a controlled scientific experiment. Data is analyzed using techniques such as calculation, reasoning, discussion, presentation, visualization, or other forms of post-analysis. Prior to analysis, raw data (or unprocessed data) is typically cleaned: Outliers are removed, and obvious instrument or data entry errors are corrected. Data can be seen as the smallest unit of factual information that can be used as a basis for calculation, reasoning, or discussion. Data can range from abstract ideas to concrete measurements, including, but not limited to, statistics. Thematically connected data presented in some relevant context can be viewed as information. Contextually connected pieces of information can then be described as data insights or intelligence. The stock of insights and intelligence that accumulate over time, resulting from the synthesis of data into information, can then be described as knowledge. Data has been described as "the new oil of the digital economy". Data, as a general concept, refers to the fact that some existing information or knowledge is represented or coded in some form suitable for better usage or processing. Advances in computing technologies have led to the advent of big data, which generally refers to very large quantities of data, typically at the petabyte scale. If restricted to traditional data analysis methods and computing, working with such large (and growing) datasets is difficult, even impossible. In response, the relatively new field of data science uses machine learning (and other artificial intelligence) methods that allow for efficient applications of analytic methods to big data. == Etymology and terminology == The Latin word data is the plural of datum, "(thing) given," and the neuter past participle of dare, "to give". The first English use of the word "data" is from the 1640s. The word "data" was first used to mean "transmissible and storable computer information" in 1946. The expression "data processing" was first used in 1954. When "data" is used more generally as a synonym for "information", it is treated as a mass noun in singular form. This usage is common in everyday language and in technical and scientific fields such as software development and computer science. One example of this usage is the term "big data". When used more specifically to refer to the processing and analysis of sets of data, the term retains its plural form. This usage is common in the natural sciences, life sciences, social sciences, software development and computer science, and grew in popularity in the 20th and 21st centuries. Some style guides do not recognize the different meanings of the term and simply recommend the form that best suits the target audience of the guide. For example, APA style as of the 7th edition requires "data" to be treated as a plural form. == Meaning == Data, information, knowledge, and wisdom are closely related concepts, but each has its role concerning the other, and each term has its meaning. According to a common view, data is collected and analyzed; data only becomes information suitable for making decisions once it has been analyzed in some fashion. One can say that the extent to which a set of data is informative to someone depends on the extent to which it is unexpected by that person. The amount of information contained in a data stream may be characterized by its Shannon entropy. Knowledge is the awareness of its environment that some entity possesses, whereas data merely communicates that knowledge. For example, the entry in a database specifying the height of Mount Everest is a datum that communicates a precisely measured value. This measurement may be included in a book along with other data on Mount Everest to describe the mountain in a manner useful for those who wish to decide on the best method to climb it. Awareness of the characteristics represented by this data is knowledge. Data are often assumed to be the least abstract concept, information the next least, and knowledge the most abstract. In this view, data becomes information by interpretation; e.g., the height of Mount Everest is generally considered "data", a book on Mount Everest geological characteristics may be considered "information", and a climber's guidebook containing practical information on the best way to reach Mount Everest's peak may be considered "knowledge". "Information" bears a diversity of meanings that range from everyday usage to technical use. This view, however, has also been argued to reverse how data emerges from information, and information from knowledge. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation. Beynon-Davies uses the concept of a sign to differentiate between data and information; data is a series of symbols, while information occurs when the symbols are used to refer to something. Before the development of computing devices and machines, people had to manually collect data and impose patterns on it. With the development of computing devices and machines, these devices can also collect data. In the 2010s, computers were widely used in many fields to collect data and sort or process it, in disciplines ranging from marketing, analysis of social service usage by citizens to scientific research. These patterns in the data are seen as information that can be used to enhance knowledge. These patterns may be interpreted as "truth" (though "truth" can be a subjective concept) and may be authorized as aesthetic and ethical criteria in some disciplines or cultures. Events that leave behind perceivable physical or virtual remains can be traced back through data. Marks are no longer considered data once the link between the mark and observation is broken. Mechanical computing devices are classified according to how they represent data. An analog computer represents a datum as a voltage, distance, position, or other physical quantity. A digital computer represents a piece of data as a sequence of symbols drawn from a fixed alphabet. The most common digital computers use a binary alphabet, that is, an alphabet of two characters typically denoted "0" and "1". More familiar representations, such as numbers or letters, are then constructed from the binary alphabet. Some special forms of data are distinguished. A computer program is a collection of data, that can be interpreted as instructions. Most computer languages make a distinction between programs and the other data on which programs operate, but in some languages, notably Lisp and similar languages, programs are essentially indistinguishable from other data. It is also useful to distinguish metadata, that is, a description of other data. A similar yet earlier term for metadata is "ancillary data." The prototypical example of metadata is the library catalog, which is a description of the contents of books. == Data sources == With respect to ownership of data collected in the course of marketing or other corporate collection, data has been characterized according to party depending on how close the data is to the source or if it has been generated through additional processing. "Zero-party data" refers to data that customers "intentionally and proactively shares". This kind of data can come from a variety of sources, including: subscriptions, preference centers, quizzes, surveys, pop-up forms, and interactive digital experiences. "First-party data" may be collected by a company directly from its customers. The secure exchange of first-party data among companies can be done using data clean rooms. "S

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  BabyCenter

  BabyCenter is an online media company based in San Francisco, New York City, Chicago, and Los Angeles that provides information on conception, pregnancy, birth, and early childhood development for parents and expecting parents. BabyCenter operates 8 country and region specific properties including websites, apps, emails, print publications, and an online community where parents can connect on a variety of topics. The visitors of website and the users of the app can sign up for free weekly email newsletters that guide them through pregnancy and their child's development. In addition to publishing detailed, medically reviewed information about pregnancy and parenting, BabyCenter, under its Mission Motherhood initiative, ran numerous social programs and has participated in public health initiatives in partnership with hospitals, healthcare agencies, nonprofits, NGOs, and government agencies to provide pregnancy and parenting advice. It also annually publishes the most popular baby names. BabyCenter LLC is part of the Everyday Health Group, a division of Ziff Davis. == History == BabyCenter was founded in October 1997 by Stanford University MBA graduates Matt Glickman and Mark Selcow, who recognized a need for information about pregnancy and parenting on the internet. BabyCenter was initially funded through $13.5 million in startup capital funding from venture capital firms, including Bessemer Venture Partners, Intel, and Trinity Ventures. The funds were used to open the BabyCenter Store in October 1998. In the early years of its operation, BabyCenter offered multiple resources and services for parents, including a website that provided medically reviewed information and guidance to new and expectant parents on such topics as fertility, labor, and childcare; a weekly email for pregnant women tailored to their week of pregnancy (based on their pregnancy due date); and community groups and chat rooms for pregnant couples and parents to discuss pregnancy and child-rearing strategies. The site grew quickly, and by early 1999 had 175 employees and an annual revenue of $35 million. In April of that year, the two founders sold BabyCenter to another website, eToys.com, for $190 million in stock. Twenty-three months later, in 2001, shortly before declaring bankruptcy, eToys sold the site to Johnson & Johnson for $10 million. During the eToys ownership, BabyCenter launched its first international E-commerce site in the UK during the spring of 2000. Starting in 2005, BabyCenter launched an expansion plan, extending its global network to Australia, Canada and other countries, staffing each outpost with local editors. In 2007, BabyCenter debuted a Mandarin-language site in China, initiated operations in India, launched a Spanish language website, and introduced its first mobile site. BabyCenter released My Pregnancy Today, its first mobile app, to Apple's App Store in August 2010 and to the Android market in April 2011. The app provided daily information, nutrition tips, advice relevant to the user's week of pregnancy, and 3-D animated videos showcasing a baby's development in utero. The My Pregnancy app was joined by a My Baby Today app in October 2011. In 2015, BabyCenter released Mom Feed, its first mobile app for parents of toddlers and older children (ages 1 to 8). Mom Feed offered personalized, stage-based information as well as content from the BabyCenter Community and Blog in a real-time stream. In 2016, BabyCenter launched its web-based Baby Names Finder. In 2018, Mom Feed was discontinued and BabyCenter replaced that experience with a separate Child Health content area on its website. Also in 2018, BabyCenter launched its mobile baby name generator, the Baby Names app, which, like the web-based Baby Names Finder, leverages data from hundreds of thousands of parents that culminates in its annual most popular Baby Names Report. In 2019, Johnson & Johnson sold Baby Center to Everyday Health Group, a division of New York-based parent company of Ziff Davis, Inc. Neither side disclosed terms of the deal. == Popular research == BabyCenter's most popular baby names is released annually and often cited by the media. In March 2024, BabyCenter did a review of the app Temu and said that the website has found products that have been recalled, could be counterfeit or circumvent U.S. safety standards and features that are important in preventing issues like choking. In 2025, BabyCenter released a report about the cost of raising a newborn baby in the first year. == Content and products == === Websites === BabyCenter has 8 country and region-specific websites around the world, including sites for the United States, Canada, Australia, Brazil, India, Germany, the United Kingdom, and Latin America. Users can find parenting and pregnancy advice in seven languages: English, Spanish, Portuguese, Arabic, French, German, and Hindi BabyCenter content for each country- or region-specific site is written by an editorial team based in that country or region. Medical and health content for each site is reviewed by a medical advisory board based there and adheres to that country or region's medical standards. For example, the U.S. site works with and follows the recommendations of such U.S. medical authorities as the American Academy of Pediatrics, the American Congress of Obstetrics & Gynecology and the Society for Maternal-Fetal Medicine. BabyCenter regularly conducts research and provides thought leadership on pregnancy and parenting topics, popularly cited by major media outlets including The Wall Street Journal, Forbes, The Washington Post, BuzzFeed, Insider, MarketWatch, Axios. === Community, blogs and social === From its earliest days, BabyCenter has had a community area that allows people to join a group of parents with children born in the same month, known as a Birth Club. BabyCenter launched a blog called Momformation in 2007. Eventually, the name was changed to BabyCenter Blog. In April 2021, the BabyCenter Community was identified in a research article within the journal PLOS Computational Biology as facilitating "unobstructed communication" between parents, which avoids the "strong echo chamber phenomena" that can foster and perpetuate vaccine misinformation. === My Pregnancy and Baby Today App === The app is available in six languages, although not all features are supported for every market. Initially the apps only featured pregnancy articles that could be found on the BabyCenter website, but over the years the feature set has expanded to include a growing list of app-specific tools such as weekly fetal development information, a kick tracker, a birth plan worksheet, a contraction timer, a baby growth tracker, a photo journal for pregnant women to record their pregnancy bellies, and a photo journal for documenting a baby's first year. === Mission Motherhood™ === BabyCenter was a cofounder of the Mobile Alliance for Maternal Action (MAMA), a public-private partnership between USAID, Johnson & Johnson, the UN Foundation, and BabyCenter from 2011 to-to 2015. The MAMA program sparked the creation of MomConnect, an initiative of the South African Department of Health for which BabyCenter developed SMS messages with health information about pregnancy and a child's first year of life. BabyCenter helped develop similar messages for mMitra, a voice messaging program in India. A research article in the Maternal and Child Health Journal stated the mMitra program offered strong evidence "that tailored mobile phone voice messages can improve key infant care knowledge and practices that lead to improved infant health outcomes in low-resource settings. BabyCenter's Mission Motherhood Messages were available to qualifying organizations on the BabyCenter website. BabyCenter contributed websites for Free Basics. These websites featured age and stage-based pregnancy and baby articles targeted to low-income, lower-education women who would not otherwise have access to health information. Content developed for this program was also used to support a UNICEF SMS program during the 2016 Zika outbreak. == Awards and recognition == In 1998, BabyCenter won a Webby Award for Best Home Site. Since then, it has been nominated for a Webby Award 19 times and won either a Webby or a People's Choice Webby Award 12 times – including a People's Voice win in 2021 for Lifestyle websites and mobile sites. In 2002, it won Service Journalism award from Online Journalism Awards (OJA). In 2015, BabyCenter won five Digital Health Awards for content about autism in children. In 2016, BabyCenter won seven Digital Health Awards: four for videos about the aches and pains of pregnancy, baby sleep, and the walking milestone in child development; two for articles about baby sleep training and sleep apnea in babies; and one for the BabyCenter mobile app My Pregnancy & Baby Today. In 2021, Forbes Health chose My Pregnancy & Baby Today as the best pregnancy app of 2021, and Women's Health identified it

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  Thirst trap

  A thirst trap is a type of social media post intended to entice viewers sexually. It refers to a viewer's "thirst", a colloquialism likening sexual frustration to dehydration, implying desperation, with the afflicted individual being described as "thirsty". The phrase entered into the lexicon in the late 1990s, but is most related to Internet slang that developed in the early 2010s. Its meaning has changed over time, previously referring to a graceless need for approval, affection or attention. == History == The term thirst trap originated within selfie culture, though its precise origins remain unclear. An early use of the phrase with reference to dehydration appears in the 1999 book Running for Dummies by Florence Griffith Joyner and John Hanc, where it referred to the deceptive sensation of thirst being quenched after initial fluid intake, advising continued hydration to avoid the so-called "thirst trap." The modern usage of thirst trap resurfaced around 2011 on platforms such as Twitter and Urban Dictionary, coinciding with the growing popularity of Snapchat, Instagram, and dating apps like Tinder and Grindr. In 2011, Urban Dictionary defined it as "any statement used to intentionally create attention or 'thirst'." By 2018, the term had entered mainstream discourse, appearing in outlets such as The New York Times and GQ without the need for explanation. == Usage of the term == Often, the term thirst trap describes an attractive picture of an individual that they post online. Thirst trap can also describe a digital heartthrob. For instance, former Canadian prime minister Justin Trudeau has been described as a political thirst trap. It has also been described as a modern form of "fishing for compliments". == Motivation == Thirst trapping may be driven by a variety of motives. Individuals often seek attention through "likes" and comments on social media, which can offer a temporary sense of validation and improved self-esteem. It can also serve as an outlet for expressing one's sexuality or enhancing a personal brand. In some cases, sharing such content may provide financial gain. Others might post thirst traps to cope with emotional distress, such as after breakup, or to spite a former lover. Sharing a thirst trap has also been used as a way to connect in times of social isolation (e.g. COVID-19 pandemic). From a physiological standpoint, endorphins and neurotransmitters like oxytocin and dopamine are released during sexual contact. It has been speculated outside of the academic setting that sharing and engaging with thirst traps may elicit similar pleasure responses. == Methodology == Methodologies have developed to take an optimal thirst trap photo. Reporting for Vice magazine, Graham Isador found several of his social network contacts spent a lot of time considering how to take the best photo and what text they should use. They considered angles and lighting. Sometimes they made use of the self-timer feature available on some cameras. Often, body parts are put on display without being too explicit (e.g. bulges of male genitalia, breast cleavage, abdominal muscles, pectoral muscles, backs, buttocks). Often, the thirst trap is accompanied by a caption. For instance, in October 2019, actress Tracee Ellis Ross posted bikini pictures on Instagram with a caption that included the message: "I've worked so hard to feel good in my skin and to build a life that truly matches me and I'm in it and it feels good. ... No filter, no retouch 47 year old thirst trap! Boom!" On Instagram, #ThirstTrapThursdays is a popular tag. Followers reply in turn after a posting. == Variations == "Gatsbying" is a variation of the thirst trap, where one puts posts on social media to attract the attention of a particular individual. The term alludes to the novel The Great Gatsby where the character Jay Gatsby would throw extravagant parties to attract the attention of his love interest, Daisy. "Instagrandstanding" is an alternative name for this. "Wholesome trapping" has developed, where one posts pictures of more meaningful aspects of life, such as spending time with friends or doing outdoor activities. == Criticism == Psychotherapist Lisa Brateman has criticized thirst traps as an unhealthy method of receiving external validation. This desire for external validation can be addictive. Thirst traps can cause pressure to maintain a good physical appearance, and therefore cause self-esteem issues. Additionally, thirst traps are often highly choreographed and thus present a distorted perception of reality. The manufacturing of thirst traps can be limited when one enters a relationship or with time as the body ages. In some cases, thirst traps can lead to harassment and online bullying. In April 2020, model Chrissy Teigen posted a video of herself wearing a black one-piece swimsuit, and she received a multitude of negative comments that constituted bullying and body shaming.

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  Social media marketing

  Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used

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