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  • Videotex

    Videotex

    Videotex (or interactive videotex) was one of the earliest implementations of an end-user information system. From the late 1970s to early 2010s, it was used to deliver information (usually pages of text) to a user in computer-like format, typically to be displayed on a television or a dumb terminal. In a strict definition, videotex is any system that provides interactive content and displays it on a video monitor such as a television, typically using modems to send data in both directions. A close relative is teletext, which sends data in one direction only, typically encoded in a television signal. All such systems are occasionally referred to as viewdata. Unlike the modern Internet, traditional videotex services were highly centralized. Videotex in its broader definition can be used to refer to any such service, including teletext, the Internet, bulletin board systems, online service providers, and even the arrival/departure displays at an airport. This usage is no longer common. With the exception of Minitel in France, videotex elsewhere never managed to attract any more than a very small percentage of the universal mass market once envisaged. By the end of the 1980s its use was essentially limited to a few niche applications. == Initial development and technologies == === United Kingdom === The first attempts at a general-purpose videotex service were created in the United Kingdom in the late 1960s. In about 1970 the BBC had a brainstorming session in which it was decided to start researching ways to send closed captioning information to the audience. As the Teledata research continued the BBC became interested in using the system for delivering any sort of information, not just closed captioning. In 1972, the concept was first made public under the new name Ceefax. Meanwhile, the General Post Office (soon to become British Telecom) had been researching a similar concept since the late 1960s, known as Viewdata. Unlike Ceefax which was a one-way service carried in the existing TV signal, Viewdata was a two-way system using telephones. Since the Post Office owned the telephones, this was considered to be an excellent way to drive more customers to use the phones. Not to be outdone by the BBC, they also announced their service, under the name Prestel. ITV soon joined the fray with a Ceefax-clone known as ORACLE. In 1974, all the services agreed on a standard for displaying the information. The display would be a simple 40×24 grid of text, with some "graphics characters" for constructing simple graphics, revised and finalized in 1976. The standard did not define the delivery system, so both Viewdata-like and Teledata-like services could at least share the TV-side hardware, which was expensive at the time. The standard also introduced a new term that covered all such services, teletext. Ceefax first started operation in 1974 with a limited 30 pages, followed quickly by ORACLE and then Prestel in 1979. By 1981, Prestel International was available in nine countries, and a number of countries, including Sweden, The Netherlands, Finland and West Germany were developing their own national systems closely based on Prestel. General Telephone and Electronics (GTE) acquired an exclusive agency for the system for North America. In the early 1980s, videotex became the base technology for the London Stock Exchange's pricing service called TOPIC. Later versions of TOPIC, notably TOPIC2 and TOPIC3, were developed by Thanos Vassilakis and introduced trading and historic price feeds. === France === Development of a French teletext-like system began in 1973. A very simple 2-way videotex system called Tictac was also demonstrated in the mid-1970s. As in the UK, this led on to work to develop a common display standard for videotex and teletext, called Antiope, which was finalised in 1977. Antiope had similar capabilities to the UK system for displaying alphanumeric text and chunky "mosaic" character-based block graphics. A difference however was that while in the UK standard control codes automatically also occupied one character position on screen, Antiope allowed for "non spacing" control codes. This gave Antiope slightly more flexibility in the use of colours in mosaic block graphics, and in presenting the accents and diacritics of the French language. Meanwhile, spurred on by the 1978 Nora/Minc report, the French government was determined to catch up on a perceived falling behind in its computer and communications facilities. In 1980 it began field trials issuing Antiope-based terminals for free to over 250,000 telephone subscribers in Ille-et-Vilaine region, where the French CCETT research centre was based, for use as telephone directories. The trial was a success, and in 1982 Minitel was rolled out nationwide. === Canada === Since 1970, researchers at the Communications Research Centre (CRC) in Ottawa had been working on a set of "picture description instructions", which encoded graphics commands as a text stream. Graphics were encoded as a series of instructions (graphics primitives) each represented by a single ASCII character. Graphic coordinates were encoded in multiple 6 bit strings of XY coordinate data, flagged to place them in the printable ASCII range so that they could be transmitted with conventional text transmission techniques. ASCII SI/SO characters were used to differentiate the text from graphic portions of a transmitted "page". In 1975, the CRC gave a contract to Norpak to develop an interactive graphics terminal that could decode the instructions and display them on a colour display, which was successfully up and running by 1977. Against the background of the developments in Europe, CRC was able to persuade the Canadian government to develop the system into a fully-fledged service. In August 1978, the Canadian Department of Communications publicly launched it as Telidon, a "second generation" videotex/teletext service, and committed to a four-year development plan to encourage rollout. Compared to the European systems, Telidon offered real graphics, as opposed to block-mosaic character graphics. The downside was that it required much more advanced decoders, typically featuring Zilog Z80 or Motorola 6809 processors. === Japan === Research in Japan was shaped by the demands of the large number of Kanji characters used in Japanese script. With 1970s technology, the ability to generate so many characters on demand in the end-user's terminal was seen as prohibitive. Instead, development focussed on methods to send pages to user terminals pre-rendered, using coding strategies similar to facsimile machines. This led to a videotex system called Captain ("Character and Pattern Telephone Access Information Network"), created by NTT in 1978, which went into full trials from 1979 to 1981. The system also lent itself naturally to photographic images, albeit at only moderate resolution. However, the pages typically took two or three times longer to load, compared to the European systems. NHK developed an experimental teletext system along similar lines, called CIBS ("Character Information Broadcasting Station"). Based on a 388×200 pixel resolution, it was first announced in 1976, and began trials in late 1978. (NHK's ultimate production teletext system launched in 1983). == Standards == Work to establish an international standard for videotex began in 1978 in CCITT. But the national delegations showed little interest in compromise, each hoping that their system would come to define what was perceived to be going to be an enormous new mass-market. In 1980 CCITT therefore issued recommendation S.100 (later T.100), noting the points of similarity but the essential incompatibility of the systems, and declaring all four to be recognised options. Trying to kick-start the market, AT&T Corporation entered the fray, and in May 1981 announced its own Presentation Layer Protocol (PLP). This was closely based on the Canadian Telidon system, but added to it some further graphics primitives and a syntax for defining macros, algorithms to define cleaner pixel spacing for the (arbitrarily sizeable) text, and also dynamically redefinable characters and a mosaic block graphic character set, so that it could reproduce content from the French Antiope. After some further revisions this was adopted in 1983 as ANSI standard X3.110, more commonly called NAPLPS, the North American Presentation Layer Protocol Syntax. It was also adopted in 1988 as the presentation-layer syntax for NABTS, the North American Broadcast Teletext Specification. Meanwhile, the European national Postal Telephone and Telegraph (PTT) agencies were also increasingly interested in videotex, and had convened discussions in European Conference of Postal and Telecommunications Administrations (CEPT) to co-ordinate developments, which had been diverging along national lines. As well as the British and French standards, the Swedes had proposed extending the British Prestel standard with a new se

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  • List of network buses

    List of network buses

    List of electrical characteristics of single collision domain segment "slow speed" network buses: The number of nodes can be limited by either number of available addresses or bus capacitance. None of the above use any analog domain modulation techniques like MLT-3 encoding, PAM-5 etc. PSI5 designed with automation applications in mind is a bit unusual in that it uses Manchester code.

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  • Social media coverage of the Olympics

    Social media coverage of the Olympics

    Over the years, television broadcast rights have distinguished what Olympic-related content can be accessed by fans online. By doing so, mobile-friendly social platforms began to integrate into the Olympics. Athletes and fans use these platforms to share live updates, special moments, and behind-the-scenes specials. Various social media platforms have been used for Olympic content, including Twitter and Facebook. Some marketers credit social media for prompting the official U.S. broadcasters, NBC, to live stream events, including early rounds. == Background == The Olympics is able to advertise to its viewers and its host country with the use of data it collects through Social media marketing. Prominent social media platforms include: Twitter, Facebook, Instagram, Tumblr, YouTube, Google, MSN, Yahoo and many more. Campaign Initiatives and Artificial Intelligence technologies have been used to analyze the social media content of users. Information from consumers such as their preferences, demographics, age and locality are all analyzed to gain consumer insight. Campaign initiatives and AI technologies were used for such purposes in the 2010 Vancouver Winter Olympics and are in use currently. Social media marketing of the Olympics is a new phenomena, beginning prior to the 2008 Beijing Olympics == Variations == There are two classifications of social media marketing recognized by the IOC: Officially sanctioned content from rights holders and sponsors that maximizes the use of Olympic content (imagery, hashtag) Unofficial content that is generated by brands that leverage the excitement of the Olympics == 2008 Beijing Summer Olympics == Social media marketing emerged as a phenomenon during the 2008 Beijing Olympics, which progressed as a marketing and an advertising tactic ever since. The Beijing Olympics became the test subject for social media marketing initiatives started by advertising agencies. In 2008, social media marketing began the transition from one-sided communication to mass communication of the Olympic Games. Although social media marketing of the Olympic Games began in 2008, the audience to the Olympics was still primarily reached through television–reaching an audience of 4.3 billion viewers. At the time, the viewers of the Olympic Games through Internet website platforms made up an audience of approximately 390 million individuals. What was the beginning of Olympic social media marketing, was also the beginning of a more globalized experience of the Olympic Games via social media. Twitter, now a prominent social media platform, began in 2006 and grew to three million active users by the beginning of the 2008 Beijing Olympics. Members of Facebook, another prominent social media platform, tracking the Olympic Games grew from approximately one million during the Olympic Games of Athens 2004 to 90 million during the 2008 Beijing Olympics. Social media use, in general, increased by 24 percent between 2007 and 2008–from 63 percent of U.S. adults to 87 percent of U.S. adults. == 2010 Vancouver Winter Olympics == The International Olympic Committee (IOC) deemed The Vancouver Winter Olympics as "the first social media games” based on its fan base through social media platforms. The IOC launched their Facebook page a month before the games began, attracting 1.5 million fans. Shifting to online viewing attracted a younger audience than past Olympic games with over 60 percent of Facebook fans being under 24 years of age. Athletes like Lindsey Vonn and Shaun White reached fans on social media as the platform posted behind-the-scenes coverage on their experiences. The IOC used social media to create competitions between athletes and fans streamed online. Its YouTube channel hosted a “Best of Us” challenge in which the public could compete in games with their favorite athletes, acquiring three million viewers. Photos spread across social media platforms, such as Flickr, which had 11,000 photos posted by 600 photographers, bringing a new perspective to the games. Twitter contributed constant live updates of the competitions. The IOC's Twitter following doubled to 12,000 followers during the Vancouver Olympics, creating a larger viewer population for the games. The IOC created social media guidelines as more athletes and fans got online to interact with the Olympics. Social media was still relatively new as a marketing platform, so these guidelines confused many individuals. == 2012 London Summer Olympics == The London 2012 Olympic Games succeeded in broadcasting, participation and marketing. For the first time, the IOC broadcast the Olympic Games live and on-demand through YouTube, allowing fans to access the Games anytime, anywhere through live streaming. The combination of conventional broadcasting and mobile platforms reached a global audience of 4.8 billion people. Social media soared with Facebook, Twitter and Google+, attracting 4.7 million followers. Athletes shared photographs, interacted online with fans and updated daily, either in person or via an agent. Instagram was established by 2012, making itself a premier photo-sharing platform perfect for athletes to capture their emotions. Lewis Wiltshire, head of sport for Twitter UK said, "Never before have fans had such direct access to their sporting heroes." Social media created conversation on fan opinions regarding athletes, including 962,756 total mentions of Usain Bolt, “Fastest Man in History,” who defended the 100 meter and 200 meter gold medals. Michael Phelps followed with 828,081 total mentions. Olympic sponsors were active on social media; created several campaigns to promote their brands; and inspired viewers with mass participation and personalized events. The Adidas “Take the Stage” Campaign recognized talent around the world, installing a photo booth and inviting the 550 Olympics athletes to take the stage. (IOC Marketing Report 2012). David Beckham surprised fans at the photo booth in Westfield shopping centre, gaining popularity in UK media. Coca-Cola, Acer Inc., McDonald's, Visa Inc. and several others used similar tactics of participation to attract viewers. == 2014 Sochi Winter Olympics == === Channels === The 2014 Winter Olympic Games were held in Sochi, a city in Krasnodar Krai, Russia, establishing the first “social media Olympics” for Russia. The most popular Russian social media and networking service, VK, created an Olympic page, similar to Facebook's. The Olympic VK page has 2.8 million fans and—the most popular official community on the platform. Throughout the games, VK had 54 million Olympic mentions, an average of 1.5 million per day. Numbers grew on other social media pages: more than 2 million fans joined the Olympic Facebook page, 168,101 followed the Olympic Twitter, 150,000 followed the Olympic Instagram and three million visited the Olympic website in February 2014. There were 90,000 total updates on social media by Sochi 2014 Olympians and teams. The United States was the most active country during the games logging 22,598 posts across Facebook, Twitter, and Instagram. === Engagement === With social media there is also hashtags. The most popular hashtag was #sochi2014 with almost 11,000 uses. The next top five hashtags were #wearewinter, #teamusa, #olympics, #goaus and #wirfuerD. Another popular hashtag was #Sochiproblems, depicting local struggles. Photos of the poor state of Sochi on all platforms made the games the number one trending topic one week before the opening ceremony. #SochiFail and #SochiProblems gave multiple reports of the poor living arrangements, incomplete construction, broken elevators, and polluted waters. This was one way that social media provided awareness to its users. === Media Perceptions === Media perceptions varied during the games; the Olympics was viewed as a confrontation between Eastern and Western Civilizations. The LGBT community took a stand against the games. Sponsors for the games including Coca-Cola, Mcdonald's, and P&G protested against Russian authorities and Russian anti-LGBT laws. Many protests took a stand against Russian laws, which created a discussion between human rights advocates. Advocates believed organizations should not promote certain values in western markets while supporting an anti-human rights government in another market. == 2016 Rio Summer Olympics == Social media marketing was an influential tool in the promotion and analysis of the 2016 Rio Olympics. Thomas Bach, President of the International Olympic Committee said that the power of sport demonstrates that diversity and interconnectedness can enlighten us all. With over 25,000+ sources of accredited media covering the games, the 2016 games were the most consumed Olympic games to date. Marketing for the Rio Olympics began in 2013 and ultimately lasted 3 years. There were 26 million visits to Olympic.org, the official website of the Olympic games, and over 7 billion views of official Olympic content on social media. There were o

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  • Experimental SAGE Subsector

    Experimental SAGE Subsector

    The Experimental Semi-Automatic Ground Environment (SAGE) Sector (ESS, Experimental SAGE Subsector until planned Sectors/Subsectors were renamed NORAD Regions, Divisions, and Sectors) was a prototype Cold War Air Defense Sector for developing the Semi Automatic Ground Environment. The Lincoln Laboratory control center in a new building was at Lexington, Massachusetts. == ESS Computer System == The network's Direction Center was completed in a new 1954 building (Building F, 42°27′37″N 071°16′04″W) with prototype peripherals and a single IBM XD-1 computer, a successor to Lincoln Lab's Whirlwind I computer (WWI). In 1955, Air Force personnel began IBM training at the Kingston, New York, prototype facility, and the "4620th Air Defense Wing (experimental SAGE) was established at Lincoln Laboratory"—its "primary mission was computer programming". ESS had a capacity of 48 tracks and used a pre-SAGE ground environment in a "prototype intercept monitor room [at] MIT's Barta building" with "track situation displays, which geographically showed Air Defense Identification Zone lines and antiaircraft circles [and] each console also had a 5-inch CRT for digital information display. Audible alert signals were used, with a different signal for each symbol on a situation display." == Radar stations == Initial service test models of the Burroughs AN/FST-2 Coordinate Data Transmitting Set were placed with radars at South Truro and West Bath, Maine; followed by Texas Tower#2 (TT2) in the Atlantic Ocean, which provided a "triangular pattern with overlap" radar coverage (TT2 later had a connection from the XD-1 via the GE G/A Data Link Output Subsystem through North Truro Air Force Station.) By August 1955, 13 radar stations were networked by the subsector, e.g.: Chatham Clinton, Massachusetts with gap-filler radar Great Boars Head Halibut Point Killingly, Connecticut (41.865734°N 71.820958°W / 41.865734; -71.820958).with gap-filler radar Rockport Air Force Station Scituate, Massachusetts South Truro West Bath, Maine (43°54′7″N 69°50′43″W) with AN/FPS-31 on Jug Handle Hill: ("Lincoln Laboratories experimental radar station") Required by 21 November 1955 were 44 consoles: 38 for the operations floor, 3 on the computer floor for display maintenance, and 3 near the maintenance console (program checkout). WWI was connected to the Experimental SAGE Subsector to verify crosstelling (collateral communication) with the ESS DC, and WWI was also used for a Ground-to-Air (G/A) experiment using a transmitter of the GE G/A Data Link Output Subsystem on Prospect Hill, Waltham, MA sending data to simulated airborne equipment at Lexington. Transmissions from the WWI SAGE Evaluation (WISE) computer system to XD-1 and back were without error by December 1955 when operational software specifications were frozen. Operating procedures for the ESS external sites were complete in March 1956, and == System Operation Testing == From November 15, 1955, to November 7, 1956, three System Operation Tests were conducted which used voice "Ground-to-Air" communication from the Barta control room to aircraft outfitted with SAGE receivers (F-86 interceptors modified to F-86L models in "Project FOLLOW-ON".) Test teams included employees of Bell Telephone Laboratories, Western Electric-ADES, IBM, the RAND Corporation, and Lincoln Labs' Division 6, Division 3, & Division 2 (Division 6 had been created for ESS support.) The North Truro P-10 AN/FST-2 was moved to Almaden Air Force Station (M-96)c. 1957-8 and on August 7, 1958, control of an airborne BOMARC missile that had malfunctioned transferred from the "Experimental SAGE Sector" to a Westinghouse AN/GPA-35 Ground Environment system and the missile crashed into the Atlantic Ocean. By December 31, 1958, ADC Manual 55-28 described the Model 3 SAGE System. == 1959 Experimental Testing == "To prove out the revised SAGE computer program" for Automatic Targeting and Battery Evaluation and ADDC-AADCP crosstelling, a "SAGE/Missile Master" test was conducted beginning in September 1959 with communications between the ESS XD-1 and Martin AN/FSG-1 Antiaircraft Defense System equipment at Fort Banks planned for the CONAD Joint Control Center at Fort Heath—a "SAGE ATABE Simulation Study" (SASS) was also completed 1959–60 by MITRE Corporation.

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  • Clean Email

    Clean Email

    Clean Email is an automated software as a service email management application which identifies and clears junk mail from inboxes. The service uses a subscription business model with a free trial for the first 1,000 emails. and is available on macOS, iOS, Android, and on the web. == History == Clean Email is a self-funded company headquartered in Los Angeles, California. Initially developed by the founder for personal use, the service was designed to address the growing issue of inbox clutter and privacy concerns. In 2017, John Gruber recognized Clean Email as a trustworthy alternative to Unroll.me after the latter was found to be selling user data. == Features == Clean Email uses algorithms to identify and categorize emails, enabling users to group, remove, label, and archive email messages in bulk. Its Unsubscriber tool consolidates all subscriptions and newsletters into a single view for quick management, allowing users to bulk unsubscribe or temporarily pause mail. Its Screener feature transforms the inbox into an "opt-in" system, enabling users to pre-approve mail from new senders. Cleaning Suggestions identifies frequently cleaned mail, recommending actions accordingly. Additional functionalities include automatic deletion of aging emails, delivery of messages to specified folders, and options to mute or block senders.

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  • InfiniBand

    InfiniBand

    InfiniBand (IB) is a computer networking standard used in high-performance computing that features very high throughput and very low latency. It is used for data interconnect both among and within computers. InfiniBand is also used as either a direct or switched interconnect between servers and storage systems, as well as an interconnect between storage systems. It is designed to be scalable and uses a switched fabric network topology. Between 2014 and June 2016, it was the most commonly used interconnect in the TOP500 list of supercomputers. Mellanox (acquired by Nvidia) manufactures InfiniBand host bus adapters and network switches, which are used by large computer system and database vendors in their product lines. As a computer cluster interconnect, IB competes with Ethernet, Fibre Channel, and Intel Omni-Path. The technology is promoted by the InfiniBand Trade Association. == History == InfiniBand originated in 1999 from the merger of two competing designs: Future I/O and Next Generation I/O (NGIO). NGIO was led by Intel, with a specification released in 1998, and joined by Sun Microsystems and Dell. Future I/O was backed by Compaq, IBM, and Hewlett-Packard. This led to the formation of the InfiniBand Trade Association (IBTA), which included both sets of hardware vendors as well as software vendors such as Microsoft. At the time it was thought some of the more powerful computers were approaching the interconnect bottleneck of the PCI bus, in spite of upgrades like PCI-X. Version 1.0 of the InfiniBand Architecture Specification was released in 2000. Initially the IBTA vision for IB was simultaneously a replacement for PCI in I/O, Ethernet in the machine room, cluster interconnect and Fibre Channel. IBTA also envisaged decomposing server hardware on an IB fabric. Mellanox had been founded in 1999 to develop NGIO technology, but by 2001 shipped an InfiniBand product line called InfiniBridge at 10 Gbit/second speeds. Following the burst of the dot-com bubble there was hesitation in the industry to invest in such a far-reaching technology jump. By 2002, Intel announced that instead of shipping IB integrated circuits ("chips"), it would focus on developing PCI Express, and Microsoft discontinued IB development in favor of extending Ethernet. Sun Microsystems and Hitachi continued to support IB. In 2003, the System X supercomputer built at Virginia Tech used InfiniBand in what was estimated to be the third largest computer in the world at the time. The OpenIB Alliance (later renamed OpenFabrics Alliance) was founded in 2004 to develop an open set of software for the Linux kernel. By February, 2005, the support was accepted into the 2.6.11 Linux kernel. In November 2005 storage devices finally were released using InfiniBand from vendors such as Engenio. Cisco, desiring to keep technology superior to Ethernet off the market, adopted a "buy to kill" strategy. Cisco successfully killed InfiniBand switching companies such as Topspin via acquisition. Of the top 500 supercomputers in 2009, Gigabit Ethernet was the internal interconnect technology in 259 installations, compared with 181 using InfiniBand. In 2010, market leaders Mellanox and Voltaire merged, leaving just one other IB vendor, QLogic, primarily a Fibre Channel vendor. At the 2011 International Supercomputing Conference, links running at about 56 gigabits per second (known as FDR, see below), were announced and demonstrated by connecting booths in the trade show. In 2012, Intel acquired QLogic's InfiniBand technology, leaving only one independent supplier. By 2014, InfiniBand was the most popular internal connection technology for supercomputers, although within two years, 10 Gigabit Ethernet started displacing it. In 2016, it was reported that Oracle Corporation (an investor in Mellanox) might engineer its own InfiniBand hardware. In 2019 Nvidia acquired Mellanox, the last independent supplier of InfiniBand products. == Specification == Specifications are published by the InfiniBand trade association. === Performance === Original names for speeds were single-data rate (SDR), double-data rate (DDR) and quad-data rate (QDR) as given below. Subsequently, other three-letter initialisms were added for even higher data rates. Notes Each link is duplex. Links can be aggregated: most systems use a 4 link/lane connector (QSFP). HDR often makes use of 2x links (aka HDR100, 100 Gb link using 2 lanes of HDR, while still using a QSFP connector). NDR introduced OSFP connectors which host one or two links at 2x (NDR200) or 4x (NDR400). They are not logically configured as a single 8x link, even when connecting switches together with an OSFP cable. InfiniBand provides remote direct memory access (RDMA) capabilities for low CPU overhead. === Topology === InfiniBand uses a switched fabric topology, as opposed to early shared medium Ethernet. All transmissions begin or end at a channel adapter. Each processor contains a host channel adapter (HCA) and each peripheral has a target channel adapter (TCA). These adapters can also exchange information for security or quality of service (QoS). === Messages === InfiniBand transmits data in packets of up to 4 KB that are taken together to form a message. A message can be: a remote direct memory access read or write a channel send or receive a transaction-based operation (that can be reversed) a multicast transmission an atomic operation === Physical interconnection === In addition to a board form factor connection, it can use both active and passive copper (up to 10 meters) and optical fiber cable (up to 10 km). QSFP connectors are used. The InfiniBand Association also specified the CXP connector system for speeds up to 120 Gbit/s over copper, active optical cables, and optical transceivers using parallel multi-mode fiber cables with 24-fiber MPO connectors. === Software interfaces === Mellanox operating system support is available for Solaris, FreeBSD, Red Hat Enterprise Linux, SUSE Linux Enterprise Server (SLES), Windows, HP-UX, VMware ESX, and AIX. InfiniBand has no specific standard application programming interface (API). The standard only lists a set of verbs such as ibv_open_device or ibv_post_send, which are abstract representations of functions or methods that must exist. The syntax of these functions is left to the vendors. Sometimes for reference this is called the verbs API. The de facto standard software is developed by OpenFabrics Alliance and called the Open Fabrics Enterprise Distribution (OFED). It is released under two licenses GPL2 or BSD license for Linux and FreeBSD, and as Mellanox OFED for Windows (product names: WinOF / WinOF-2; attributed as host controller driver for matching specific ConnectX 3 to 5 devices) under a choice of BSD license for Windows. It has been adopted by most of the InfiniBand vendors, for Linux, FreeBSD, and Microsoft Windows. IBM refers to a software library called libibverbs, for its AIX operating system, as well as "AIX InfiniBand verbs". The Linux kernel support was integrated in 2005 into the kernel version 2.6.11. === Ethernet over InfiniBand === Ethernet over InfiniBand, abbreviated to EoIB, is an Ethernet implementation over the InfiniBand protocol and connector technology. EoIB enables multiple Ethernet bandwidths varying on the InfiniBand (IB) version. Ethernet's implementation of the Internet Protocol Suite, usually referred to as TCP/IP, is different in some details compared to the direct InfiniBand protocol in IP over IB (IPoIB).

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  • Squeaky Dolphin

    Squeaky Dolphin

    Squeaky Dolphin is a program developed by the Government Communications Headquarters (GCHQ), a British intelligence and security organization, to collect and analyze data from social media networks. The program was first revealed to the general public on NBC on 27 January 2014 based on documents previously leaked by Edward Snowden. == Scope of surveillance == According to a document of the GCHQ dated August 2012, the program enables broad, real-time surveillance of the following items: YouTube video views The Like button on Facebook. Facebook has since then encrypted the data. Blogspot/Blogger visits Twitter, which has however encrypted its communications since this presentation was made The program can be supplemented with commercially available analytic software to determine which videos are popular among residents of specific cities. The dashboard software chosen was made by Splunk. The presentation, which was originally shown to an NSA audience and was made public by the NBC, contains a note saying the program was "Not interested in individuals just broad trends!". However, "according to other Snowden documents" obtained by NBC, in 2010, "GCHQ exploited unencrypted data from Twitter to identify specific users around the world and target them with propaganda."

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  • Social bot

    Social bot

    A social bot, refers to fully or partially automated social media accounts designed to perform most regular users’ actions, such as liking, posting content, and chatting with other users. Although their levels of autonomy vary, and often include a human-in-the-loop, social bots can use artificial intelligence to perform social media actions and can use large language models to mimic human dialogue. Social bots can operate alone or in groups that coordinate messaging as part of a network of coordinated inauthentic behavior. Social bots are often used to perform ad fraud by artificially boosting viewership and engagement metrics and to spread disinformation on social media. == Uses == Social bots are used for a large number of purposes on a variety of social media platforms, including Twitter, Instagram, Facebook, and YouTube. One common use of social bots is to inflate a social media user's apparent popularity, usually by artificially manipulating their engagement metrics with large volumes of fake likes, reposts, or replies. Social bots can similarly be used to artificially inflate a user's follower count with fake followers, creating a false perception of a larger and more influential online following than is the case. The use of social bots to create the impression of a large social media influence allows individuals, brands, and organizations to attract a higher number of human followers and boost their online presence. Fake engagement can be bought and sold in the black market of social media engagement. Corporations typically use automated customer service agents on social media to affordably manage high levels of support requests. Social bots are used to send automated responses to users’ questions, sometimes prompting the user to private message the support account with additional information. The increased use of automated support bots and virtual assistants has led to some companies laying off customer-service staff. Social bots are also often used to influence public opinion. Autonomous bot accounts can flood social media with large numbers of posts expressing support for certain products, companies, or political campaigns, creating the impression of organic grassroots support. This can create a false perception of the number of people who support a certain position, which may also have effects on the direction of stock prices or on elections. Messages with similar content can also influence fads or trends. Many social bots are also used to amplify phishing attacks. These malicious bots are used to trick a social media user into giving up their passwords or other personal data. This is usually accomplished by posting links claiming to direct users to news articles that would in actuality direct to malicious websites containing malware. Scammers often use URL shortening services such as TinyURL and bit.ly to disguise a link's domain address, increasing the likelihood of a user clicking the malicious link. The presence of fake social media followers and high levels of engagement help convince the victim that the scammer is in fact a trusted user. Social bots can be a tool for computational propaganda. Bots can also be used for algorithmic curation, algorithmic radicalization, and/or influence-for-hire, a term that refers to the selling of an account on social media platforms. == History == Bots have coexisted with computer technology since the earliest days of computing. Social bots have their roots in the 1950s with Alan Turing, whose work focused on machine intelligence with the development of the Turing Test. The following decades saw further progress made towards the goal of creating programs capable of mimicking human behavior, notably with Joseph Weizenbaum’s creation of ELIZA. Considered to be one of the first Chatbots, ELIZA could simulate natural conversations with human users through pattern matching. Its most famous script was DOCTOR, a simulation of a Rogerian psychotherapist that was programmed to chat with patients and respond to questions. With the growth of social media platforms in the early 2000s, these bots could be used to interact with much larger user groups in an inconspicuous manner. Early instances of autonomous agents on social media could be found on sites like MySpace, with social bots being used by marketing firms to inflate activity on a user’s page in an effort to make them appear more popular. Social bots have been observed on a large variety of social media websites, with Twitter being one of the most widely observed examples. The creation of Twitter bots is generally against the site’s terms of service when used to post spam or to automatically like and follow other users, but some degree of automation using Twitter’s API may be permitted if used for “entertainment, informational, or novelty purposes.” Other platforms such as Reddit and Discord also allow for the use of social bots as long as they are not used to violate policies regarding harmful content and abusive behavior. Social media platforms have developed their own automated tools to filter out messages that come from bots, although they cannot detect all bot messages. == Legal regulation == Due to the difficulty of recognizing social bots and separating them from "eligible" automation via social media APIs, it is unclear how legal regulation can be enforced. Social bots are expected to play a role in shaping public opinion by autonomously acting as influencers. Some social bots have been used to rapidly spread misinformation, manipulate stock markets, influence opinion on companies and brands, promote political campaigns, and engage in malicious phishing campaigns. In the United States, some states have started to implement legislation in an attempt to regulate the use of social bots. In 2019, California passed the Bolstering Online Transparency Act (the B.O.T. Act) to make it unlawful to use automated software to appear indistinguishable from humans for the purpose of influencing a social media user's purchasing and voting decisions. Other states such as Utah and Colorado have passed similar bills to restrict the use of social bots. The Artificial Intelligence Act (AI Act) in the European Union is the first comprehensive law governing the use of Artificial Intelligence. The law requires transparency in AI to prevent users from being tricked into believing they are communicating with another human. AI-generated content on social media must be clearly marked as such, preventing social bots from using AI in a manner that mimics human behavior. == Detection == The first generation of bots could sometimes be distinguished from real users by their often superhuman capacities to post messages. Later developments have succeeded in imprinting more "human" activity and behavioral patterns in the agent. With enough bots, it might be even possible to achieve artificial social proof. To unambiguously detect social bots as what they are, a variety of criteria must be applied together using pattern detection techniques, some of which are: cartoon figures as user pictures sometimes also random real user pictures are captured (identity fraud) reposting rate temporal patterns sentiment expression followers-to-friends ratio length of user names variability in (re)posted messages engagement rate (like/followers rate) analysis of the time series of social media posts Social bots are always becoming increasingly difficult to detect and understand. The bots' human-like behavior, ever-changing behavior of the bots, and the sheer volume of bots covering every platform may have been a factor in the challenges of removing them. Social media sites, like Twitter, are among the most affected, with CNBC reporting up to 48 million of the 319 million users (roughly 15%) were bots in 2017. Botometer (formerly BotOrNot) is a public Web service that checks the activity of a Twitter account and gives it a score based on how likely the account is to be a bot. The system leverages over a thousand features. An active method for detecting early spam bots was to set up honeypot accounts that post nonsensical content, which may get reposted (retweeted) by the bots. However, bots evolve quickly, and detection methods have to be updated constantly, because otherwise they may get useless after a few years. One method is the use of Benford's Law for predicting the frequency distribution of significant leading digits to detect malicious bots online. This study was first introduced at the University of Pretoria in 2020. Another method is artificial-intelligence-driven detection. Some of the sub-categories of this type of detection would be active learning loop flow, feature engineering, unsupervised learning, supervised learning, and correlation discovery. Some operations of bots work together in a synchronized way. For example, ISIS used Twitter to amplify its Islamic content by numerous orchestrated accounts which further pushed an item to the Hot List news, thus further a

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  • StatCrunch

    StatCrunch

    StatCrunch is a web-based statistical software application from Pearson Education. StatCrunch was originally created for use in college statistics courses. As a full-featured statistics package, it is now also used for research and for other statistical analysis purposes. == History == American statistics professor Webster West created StatCrunch in 1997. Over the next 19 years West assisted by others added many more statistical procedures and graphing capabilities, and made user interface improvements. In 2005, West received two awards for StatCrunch: the CAUSEweb Resource of the Year Award and the MERLOT Classics Award. In 2013, the StatCrunch Java code was rewritten in JavaScript in order to avoid Java browser security problems, and so that it would run on iOS and Android. In 2015, new ways of importing data were added, including importing multi-page data directly from Wikipedia tables and other Web sources, and also importing with drag-and-drop for various data formats. In 2016, StatCrunch was acquired by Pearson Education, which had already been serving as the primary distributor of StatCrunch for several years. == Software == A StatCrunch license is included with many of Pearson's statistical textbooks. Because StatCrunch is a web application, it works on multiple platforms, including Windows, macOS, iOS, and Android. Data in StatCrunch is represented in a "data table" view, which is similar to a spreadsheet view, but unlike spreadsheets, the cells in a data table can only contain numbers or text. Formulas cannot be stored in these cells. There are many ways to import data into StatCrunch. Data can be typed directly into cells in the data table. Entire blocks of data may be cut-and-pasted into the data table. Text files (.csv, .txt, etc.) and Microsoft Excel files (.xls and .xlsx) can be drag-and-dropped into the data table. Data can be pulled into StatCrunch directly from Wikipedia tables or other Web tables, including multi-page tables. Data can be loaded directly from Google Drive and Dropbox. Shared data sets saved by other StatCrunch community users can be searched for by title or keyword and opened in a data table. Graphs, results, and reports created by StatCrunch can be shared with other users, in addition to the sharing of data sets. StatCrunch has a library of data transformation functions. StatCrunch can also recode and reorganize data. All data is stored in memory, and all processing happens on the client, so response is fast, even with large data sets. StatCrunch can interact with multiple graphs simultaneously. If a user selects a data point on one graph, then that same data point is highlighted on all other displayed graphs. In addition to standard statistical and graphing procedures, StatCrunch has a collection of about forty "applets" which illustrate statistical concepts interactively.

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  • Social trading

    Social trading

    Social trading is a form of investing that allows investors to observe the trading behavior of their peers and expert traders. The primary objective is to follow their investment strategies using copy trading or mirror trading. Social trading requires little or no knowledge about financial markets. == History == One of the first social trading platforms was Collective2] which began offering a social trading functionality to retail traders as early as 2003 (preceding ZuluTrade by four years). In 2010, social trading started to achieve a greater degree of mainstream appeal with eToro, followed by Wikifolio in 2012. Europe-based NAGA, listed on Frankfurt Stock Exchange since 2017, claims more than EUR 27 billion was traded on its platform in the second half of 2019. Some of the other contemporary social trading platforms and tech providers are Trading Motion, Brokeree Solutions, iSystems, and FX Junction, among others. === Research === MIT Computer Scientist and researcher Yaniv Altshuler described social trading networks as complex adaptive systems, and in his 2014 research on eToro's OpenBook, wrote that "Having the inherent ability to share ideas and information between each others, OpenBook's users are given a new source of information they can use in order to enhance their trading performance. As the users are not playing against each other but rather – against the market, this situation becomes a non zero-sum game, hence incentivizing the users to share as much information as possible." His paper concludes that "social trading provides much better opportunities for profiting compared with individual trading," but that users make "excellent but sometimes not optimal decisions in selecting experts when they can see others' choices." A 2015 World Economic Forum report described social trading networks as disruptors, which "have emerged to provide low-cost, sophisticated alternatives to traditional wealth managers. These solutions cater to a broader customer base and empower customers to have more control of their wealth management," and "pose a tangible threat to the traditional practices of the wealth management industry". Economist Nouriel Roubini's thinktank predicted in 2016 that "newer forms of investment, such as socially responsible investments and social trading will bring some of the largest industry growth in the coming years." A 2017 St. John's University study found that 'leader' traders, or those with followers, are more susceptible to the disposition effect than investors that are not being followed by any other traders, with the authors suggesting the observation may be explained by "leaders feeling responsible towards their followers and an urge to not let them down, by fear of losing followers when admitting a bad investment decision and signaling confidence in their initial investment choice, or by an attempt of newly appointed leaders to manage their self-image." Social trading may potentially also change how much risk investors take. A recent experimental study argues that merely providing information on the success of others may lead to a significant increase in risk taking. This increase in risk taking may even be larger when subjects are provided with the option to directly copy others. == Characteristics == Social trading is an alternative way of analyzing financial data by looking at what other traders are doing and comparing and copying their techniques and strategies. Prior to the advent of social trading, investors and traders were relying on fundamental or technical analysis to form their investment decisions. Using social trading investors and traders could integrate into their investment decision-process social indicators from trading data-feeds of other traders. Social trading platforms or networks can be considered a subcategory of social networking services. Social trading allows traders to trade online with the help of others and some have claimed shortens the learning curve from novice to experienced trader. Traders can interact with others, watch others take trades, then duplicate their trades and learn what prompted the top performer to take a trade in the first place. By copying trades, traders can learn which strategies work and which do not work. Social trading is used to do speculation; in the moral context speculative practices are considered negatively and to be avoided by each individual. who conversely should maintain a long-term horizon avoiding any types of short term speculation. Social Media has permeated the trading world such that two main types of trading has evolved: Traditional Trades Single (or non-social) trade: Trader A places a normal trade by himself or herself; This can by manual or automated Social Trading There are two main types of social trading: Copy trade: Trader A places exactly the same trade as trader B's one single trade; (iii) Mirror trade: Trader A automatically executes trader B's every single trade, i.e., trader A follows exactly trader B's trading activities. Other variations offered on some platforms allow users to copy another trader's portfolio (copy portfolio), and follow a trader's dividends (copy dividends), where whenever a followed trader withdraws money from his or her account, a proportional amount of money will be withdrawn from the balance of their follower, in real time. === Key features === Information flow: Unencumbered access to information is important in financial markets and that makes the free exchange of information of interest to small scale as well as individual investors. Cooperative trading: Social trading offers traders the opportunity to work together in trading teams which can trade the markets collaboratively, whether by pooling funds, dividing research or through sharing information. Monetization: As with social networks in the broader sense, monetization strategies are not always clear. As with social networks in general, it is possible, however, that the long-term worth of such websites may come from the variety and depth of data about their users which their active communities are likely to generate. Transparency: Social trading platforms reveal traders' performance stats, open and past positions, and market sentiment, giving members complete information to assess the credibility of the contributors they follow on the platform.

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  • Social search

    Social search

    Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc. Social search may not be demonstrably better than algorithm-driven search. In the algorithmic ranking model that search engines used in the past, relevance of a site is determined after analyzing the text and content on the page and link structure of the document. In contrast, search results with social search highlight content that was created or touched by other users who are in the Social Graph of the person conducting a search. It is a personalized search technology with online community filtering to produce highly personalized results. Social search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms. Depending on the feature-set of a particular search engine, these results may then be saved and added to community search results, further improving the relevance of results for future searches of that keyword. The principle behind social search is that human network oriented results would be more meaningful and relevant for the user, instead of computer algorithms deciding the results for specific queries. == Research and implementations == Over the years, there have been different studies, researches and some implementations of Social Search. In 2008, there were a few startup companies that focused on ranking search results according to one's social graph on social networks. Companies in the social search space include Sproose, Mahalo, Jumper 2.0, Scour, Wink, Eurekster, and Delver. Former efforts include Wikia Search. In 2008, a story on TechCrunch showed Google potentially adding in a voting mechanism to search results similar to Digg's methodology. This suggests growing interest in how social groups can influence and potentially enhance the ability of algorithms to find meaningful data for end users. There are also other services like Sentiment that turn search personal by searching within the users' social circles. In 2009, a startup project called HeyStaks (www.heystaks.com) developed a web browser plugin "HayStaks". HeyStaks applies social search through collaboration in web search as a way that leads to better search results. The main motivation for HeyStaks to work on this idea is to provide the user with features that search engines didn't provide at that time. For instance, different searches have indicated that about 70% of the time when user search for something, a friend or a coworker have found it already. Also, studies have shown that approximately, 30% of people who use online search, search for something that they have found before. The startup believe that they help avoid these kind of issues by providing a shared and rich search experience through a list of recommendations that get generated based on search results. In October 2009, Google rolled out its "Social Search"; after a time in beta, the feature was expanded to multiple languages in May 2011. Before the expansion however in 2010 Bing and Google were already taking into account re-tweets and Likes when providing search results. However, after a search deal with Twitter ended without renewal, Google began to retool its Social Search. In January 2012, Google released "Search plus Your World", a further development of Social Search. The feature, which is integrated into Google's regular search as an opt-out feature, pulls references to results from Google+ profiles. The goal was to deliver better, more relevant and personalized search results with this integration. This integration however had some problems in which Google+ still is not wildly adopted or has much usage among many users. Later on, Google was criticized by Twitter for the perceived potential impact of "Search plus Your World" upon web publishers, describing the feature's release to the public as a "bad day for the web", while Google replied that Twitter refused to allow deep search crawling by Google of Twitter's content. By Google integrating Google+, the company was encouraging users to switch to Google's social networking site in order to improve search results. One famous example occurred when Google showed a link to Mark Zuckerberg's dormant Google+ account rather than the active Facebook profile. In November 2014 these accusations started to die down because Google's Knowledge Graph started to finally show links to Facebook, Twitter, and other social media sites. In December 2008, Twitter had re-introduced their people search feature. While the interface had since changed significantly, it allows you to search either full names or usernames in a straight-forward search engine. In January 2013, Facebook announced a new search engine called Graph Search still in the beta stages. The goal was to allow users to prioritize results that were popular with their social circle over the general internet. Facebook's Graph search utilized Facebook's user generated content to target users. Although there have been different researches and studies in social search, social media networks have not vested enough interest in working with search engines. LinkedIn for example has taken steps to improve its own individual search functions in order to stray users from external search engines. Even Microsoft started working with Twitter in order to integrate some tweets into Bing's search results in November 2013. Yet Twitter has its own search engine which points out how much value their data has and why they would like to keep it in house. In the end though social search will never be truly comprehensive of the subjects that matter to people unless users opt to be completely public with their information. == Social discovery == Social discovery is the use of social preferences and personal information to predict what content will be desirable to the user. Technology is used to discover new people and sometimes new experiences shopping, meeting friends or even traveling. The discovery of new people is often in real-time, enabled by mobile apps. However, social discovery is not limited to meeting people in real-time, it also leads to sales and revenue for companies via social media. An example of retail would be the addition of social sharing with music, through the iTunes music store. There is a social component to discovering new music Social discovery is at the basis of Facebook's profitability, generating ad revenue by targeting the ads to users using the social connections to enhance the commercial appeal. == Social search engines == A social search engine in an aspect can be thought of as a search engine that provides an answer for a question from another answer by identifying a person in the answer. That can happen by retrieving a user submitted query and determining that the query is related to the question; and provides an answer, including the link to the resource, as part of search results that are responsive to the query. Few social search engines depend only on online communities. Depending on the feature-set of a particular search engine, these results may then be saved and added to community search results, further improving the relevance of results for future searches of that keyword. Social search engines are considered a part of Web 2.0 because they use the collective filtering of online communities to elevate particularly interesting or relevant content using tagging. These descriptive tags add to the meta data embedded in Web pages, theoretically improving the results for particular keywords over time. A user will generally see suggested tags for a particular search term, indicating tags that have previously been added. An implementation of a social search engine is Aardvark. Aardvark is a social search engine that is based on the "village paradigm" which is about connecting the user who has a question with friends or friends of friends whom can answer his or her question. In Aadvark, a user ask a question in different ways that mostly involves online ways such as instant messaging, email, web input or other non-online ways such as text message or voice. The Aar

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  • Consistency (database systems)

    Consistency (database systems)

    In database systems, consistency (or correctness) refers to the requirement that any given database transaction must change affected data only in allowed ways. Any data written to the database must be valid according to all defined rules, including constraints, cascades, triggers, and any combination thereof. This does not guarantee correctness of the transaction in all ways the application programmer might have wanted (that is the responsibility of application-level code) but merely that any programming errors cannot result in the violation of any defined database constraints. In a distributed system, referencing CAP theorem, consistency can also be understood as after a successful write, update or delete of a Record, any read request immediately receives the latest value of the Record. == As an ACID guarantee == Consistency is one of the four guarantees that define ACID transactions; however, significant ambiguity exists about the nature of this guarantee. It is defined variously as: The guarantee that database constraints are not violated, particularly once a transaction commits. The guarantee that any transactions started in the future necessarily see the effects of other transactions committed in the past. As these various definitions are not mutually exclusive, it is possible to design a system that guarantees "consistency" in every sense of the word, as most relational database management systems in common use today arguably do. == As a CAP trade-off == The CAP theorem is based on three trade-offs, one of which is "atomic consistency" (shortened to "consistency" for the acronym), about which the authors note, "Discussing atomic consistency is somewhat different than talking about an ACID database, as database consistency refers to transactions, while atomic consistency refers only to a property of a single request/response operation sequence. And it has a different meaning than the Atomic in ACID, as it subsumes the database notions of both Atomic and Consistent." In the CAP theorem, you can only have two of the following three properties: consistency, availability, or partition tolerance. Therefore, consistency may have to be traded off in some database systems.

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  • Roposo

    Roposo

    Roposo is an Indian video-sharing social media service, owned by Glance, a subsidiary of InMobi. Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel. It is a platform where people express visually with homemade videos and photos. The app offers a TV-like browsing experience with user-generated content on its channels. Users can also use editing tools on the platform and upload their content. == History == Established in July 2014 under Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. Under Bhangadia's leadership, the company pivoted from a fashion-based network into a short-form video platform with AI-powered moderation, and its journey was featured as a Harvard Business Publishing case study. In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group). When the Chinese-owned video-sharing app TikTok was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo. == Technology == The open platform has some features such as a TV-like browsing, different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos.

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  • AS1 (networking)

    AS1 (networking)

    AS1 (Applicability Statement 1) is a specification about how to transport structured business-to-business data securely and reliably over the Internet. Security is achieved by using digital certificates and encryption. == AS1 technical overview == The AS1 protocol is based on SMTP and S/MIME. It was the first AS protocol developed and uses signing, encryption and MDN conventions. In other words: Files are sent as "attachments" in a specially coded SMIME email message Messages can be signed, but do not have to be Messages can be encrypted, but do not have to be Messages may request an MDN back if all went well, but do not have to request such a message If the original AS1 message requested an MDN... Upon the receipt of the message and its successful decryption or signature validation (as necessary) a "success" MDN will be sent back to the original sender. This MDN is typically signed but not encrypted. Upon the receipt and successful verification of the signature on the MDN, the original sender will "know" that the recipient got their message (this provides the "Non-repudiation" element of AS1) If there are any problems receiving or interpreting the original AS1 message, a "failed" MDN may be sent back. Like any other AS file transfer, AS1 file transfers typically require both sides of the exchange to trade X.509 certificates and specific "trading partner" names before any transfers can take place.

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  • Social film

    Social film

    A social film is a type of interactive film that is presented through the lens of social media. A social film is distributed digitally and integrates with a social networking service, such as Facebook or YouTube. It combines features of web video, social network games and social media. == Key elements == Social films are a more recent phenomenon, and, in turn, there are few precedents for their format. Although there are not many examples of this genre of film, the medium has certain identifiable elements: Casual entertainment Social media User-generated content Game mechanics Using just one of these factors or a combination of them, a social film engages viewers to interact directly with the work. This can be done through usual social media functionality like comments and ranking or adding directly to the narrative itself. Just as with memes, social film distribution relies on the viral spread enabled by social media. This is based on the viral expansion loops model, in which a viewer benefits from sharing the application with friends, exponentially creating new viewers compelled to share the application. == History == One of the first social films to be created was from the YouTube channel lonelygirl15. This social film started in 2006 and was created by Miles Beckett , Mesh Flinders, and Greg Goodfried. They used YouTube posts to create an interactive video series about a fictional character who showcased her life in a vlog format. As the videos went on, more bizarre things would keep happening to the main character, Bree, before she just stopped uploading. This channel was not only the first viral social film, but went on to be one of the first viral YouTube channels to be created. It did take a few years to see any more films in this genre, but 2011 saw many people start to try their hand at making these films. The first social film in this year was a film called Him, Her and Them which was produced and released by Murmur in April 2011. It was distributed exclusively through Facebook and promoted as the first “Facebook film.” The film is composed of short video clips and interactive slideshows, integrating Facebook's Social Graph API. Users participate via text-based additions to the story, which are viewable only by friends within their social network. In May 2011, Canon and Ron Howard teamed up to create Project Imagin8ion, which was a photo contest where photographers submitted photos and the top 8 photos would be the inspiration for a short film. This short film was called "When You Find Me" and could be found exclusively on YouTube. In July 2011, Intel and Toshiba partnered together to create Hollywood's first Social Film experience, a thriller called Inside, directed by D.J. Caruso and starring Emmy Rossum. The project is broken up into several segments across multiple social media platforms including Facebook, YouTube, and Twitter. In this instance, the audience is challenged to help Emmy Rossum's character, Christina, safely make it out of the room she's been trapped in. This particular form of social film is a major undertaking in that it combines social media activity with A-list acting talent to create a user experience that all happens in real time. Although not quite the same idea, Hollywood also started experimenting with the idea of interactive and crowd-sourced films. One of the first examples of this was a short film called "Life In A Day" directed by Kevin Macdonald and produced by Ridley Scott. Kevin asked people from all over the world to submit videos onto YouTube of what they were doing on July 24th, 2010. They combined all of the best videos that were submitted together to create one film of people doing different things all around the world, no matter how boring or simple those things seemed. They took this short to film festivals before releasing it to the public on YouTube in 2011. In August 2012, Intel and Toshiba partnered again to create The Beauty Inside, directed by Drake Doremus, starring Mary Elizabeth Winstead and Topher Grace. It's Hollywood's first social film that gives everyone in the audience a chance to play Alex, the lead role. The experience will be broken up into six filmed episodes interspersed with real-time interactive storytelling that all takes place on Alex's Facebook timeline. In August 2013, Intel and Toshiba released their third entry into the category, The Power Inside, directed by Will Speck and Josh Gordon and starring Harvey Keitel, Analeigh Tipton, and Craig Roberts. It's Hollywood's first social film that asks the audience to audition to help save or destroy the world. The experience is broken up into six filmed episodes interspersed with user-generated content and interactive storytelling on the main character's Facebook timeline. In 2015, Intel partnered with Dell for their fourth entry, What Lives Inside directed by Robert Stromberg and starring Colin Hanks, Catherine O'Hara, and J. K. Simmons. The first of four episodes was released on Hulu on March 25, 2015.

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