AI Data Visualization Tools

AI Data Visualization Tools — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • AI washing

    AI washing

    AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors. The practice raises concerns regarding transparency, and legal issues. == Definition == AI washing is a deceptive marketing practice. It involves promoting a product or a service by overstating the role of artificial intelligence (AI) and its integration in the design and manufacture of the same. The practice raises concerns regarding transparency, compliance with security regulations, and consumer trust in the AI industry potentially hampering legitimate advancements in AI. The term was first defined by the AI Now Institute, a research institute based at New York University in 2019. The term is derived from greenwashing, another deceptive marketing technique that misrepresents a product's environmental impact in a similar manner. AI washing might involve a company claiming to have used AI in the development or enhancement of its products or services without its actual involvement, or using buzzwords such as "smart" or "AI-powered" without the product actually offering it or making use of it. A company may overstate the usage of AI or misuse the term, which is also construed as AI washing. In 2026, The Washington Post defined AI washing as "a trend for bosses to blame layoffs on the productive capabilities of AI and its ability to replace workers, even when job cuts may have little to do with the technology". == Usage and effects == AI washing can lead to deception of customers and misleading of investors. It is also an illegal and unethical practice that lacks transparency regarding disclosing the details of a product or a service. Companies get involved in such a practice often in response to competition who might have used AI in their offerings. It might also be used as a ploy to secure funding and investment, assuming that it will attract them towards it. AI washing has been compared to dot-com bubble, when businesses appended "dot-com" to the end of the business name to boost their valuation. In September 2023, Coca-Cola released a new product called Coca-Cola Y3000, and the company stated that the Y3000 flavor had been "co-created with human and artificial intelligence". The company was accused of AI washing due to no proof of AI involvement in the creation of the product, and critics believed that AI was used as a way to grab consumer attention more than it was used in the actual product creation. In 2026, mass tech layoffs were attributed to AI washing from AI innovation instead of balance sheet restructuring. == Mitigation == Companies are expected to be transparent and clearer in communicating the usage of AI in their products or services. Consumers can mitigate the same by requesting for hard evidence from the companies regarding the usage of AI tools. Customers should evaluate the product or service as a whole rather than being swayed by the usage of AI. Informed decision making and purchasing can keep them from falling for such marketing gimmicks. The United States Securities and Exchange Commission (SEC) imposes penalties for companies indulging in such practices. In March 2024, the SEC imposed the first civil penalties on two companies for misleading statements about their use of AI, and in July 2024, it charged a corporate executive from a supposed AI hiring startup with fraud for the usage of buzzwords related to AI.

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  • Data grid

    Data grid

    A data grid is an architecture or set of services that allows users to access, modify and transfer extremely large amounts of geographically distributed data for research purposes. Data grids make this possible through a host of middleware applications and services that pull together data and resources from multiple administrative domains and then present it to users upon request. The data in a data grid can be located at a single site or multiple sites where each site can be its own administrative domain governed by a set of security restrictions as to who may access the data. Likewise, multiple replicas of the data may be distributed throughout the grid outside their original administrative domain and the security restrictions placed on the original data for who may access it must be equally applied to the replicas. Specifically developed data grid middleware is what handles the integration between users and the data they request by controlling access while making it available as efficiently as possible. == Middleware == Middleware provides all the services and applications necessary for efficient management of datasets and files within the data grid while providing users quick access to the datasets and files. There is a number of concepts and tools that must be available to make a data grid operationally viable. However, at the same time not all data grids require the same capabilities and services because of differences in access requirements, security and location of resources in comparison to users. In any case, most data grids will have similar middleware services that provide for a universal name space, data transport service, data access service, data replication and resource management service. When taken together, they are key to the data grids functional capabilities. === Universal namespace === Since sources of data within the data grid will consist of data from multiple separate systems and networks using different file naming conventions, it would be difficult for a user to locate data within the data grid and know they retrieved what they needed based solely on existing physical file names (PFNs). A universal or unified name space makes it possible to create logical file names (LFNs) that can be referenced within the data grid that map to PFNs. When an LFN is requested or queried, all matching PFNs are returned to include possible replicas of the requested data. The end user can then choose from the returned results the most appropriate replica to use. This service is usually provided as part of a management system known as a Storage Resource Broker (SRB). Information about the locations of files and mappings between the LFNs and PFNs may be stored in a metadata or replica catalogue. The replica catalogue would contain information about LFNs that map to multiple replica PFNs. === Data transport service === Another middleware service is that of providing for data transport or data transfer. Data transport will encompass multiple functions that are not just limited to the transfer of bits, to include such items as fault tolerance and data access. Fault tolerance can be achieved in a data grid by providing mechanisms that ensures data transfer will resume after each interruption until all requested data is received. There are multiple possible methods that might be used to include starting the entire transmission over from the beginning of the data to resuming from where the transfer was interrupted. As an example, GridFTP provides for fault tolerance by sending data from the last acknowledged byte without starting the entire transfer from the beginning. The data transport service also provides for the low-level access and connections between hosts for file transfer. The data transport service may use any number of modes to implement the transfer to include parallel data transfer where two or more data streams are used over the same channel or striped data transfer where two or more steams access different blocks of the file for simultaneous transfer to also using the underlying built-in capabilities of the network hardware or specifically developed protocols to support faster transfer speeds. The data transport service might optionally include a network overlay function to facilitate the routing and transfer of data as well as file I/O functions that allow users to see remote files as if they were local to their system. The data transport service hides the complexity of access and transfer between the different systems to the user so it appears as one unified data source. === Data access service === Data access services work hand in hand with the data transfer service to provide security, access controls and management of any data transfers within the data grid. Security services provide mechanisms for authentication of users to ensure they are properly identified. Common forms of security for authentication can include the use of passwords or Kerberos (protocol). Authorization services are the mechanisms that control what the user is able to access after being identified through authentication. Common forms of authorization mechanisms can be as simple as file permissions. However, need for more stringent controlled access to data is done using Access Control Lists (ACLs), Role-Based Access Control (RBAC) and Tasked-Based Authorization Controls (TBAC). These types of controls can be used to provide granular access to files to include limits on access times, duration of access to granular controls that determine which files can be read or written to. The final data access service that might be present to protect the confidentiality of the data transport is encryption. The most common form of encryption for this task has been the use of SSL while in transport. While all of these access services operate within the data grid, access services within the various administrative domains that host the datasets will still stay in place to enforce access rules. The data grid access services must be in step with the administrative domains access services for this to work. === Data replication service === To meet the needs for scalability, fast access and user collaboration, most data grids support replication of datasets to points within the distributed storage architecture. The use of replicas allows multiple users faster access to datasets and the preservation of bandwidth since replicas can often be placed strategically close to or within sites where users need them. However, replication of datasets and creation of replicas is bound by the availability of storage within sites and bandwidth between sites. The replication and creation of replica datasets is controlled by a replica management system. The replica management system determines user needs for replicas based on input requests and creates them based on availability of storage and bandwidth. All replicas are then cataloged or added to a directory based on the data grid as to their location for query by users. In order to perform the tasks undertaken by the replica management system, it needs to be able to manage the underlying storage infrastructure. The data management system will also ensure the timely updates of changes to replicas are propagated to all nodes. ==== Replication update strategy ==== There are a number of ways the replication management system can handle the updates of replicas. The updates may be designed around a centralized model where a single master replica updates all others, or a decentralized model, where all peers update each other. The topology of node placement may also influence the updates of replicas. If a hierarchy topology is used then updates would flow in a tree like structure through specific paths. In a flat topology it is entirely a matter of the peer relationships between nodes as to how updates take place. In a hybrid topology consisting of both flat and hierarchy topologies updates may take place through specific paths and between peers. ==== Replication placement strategy ==== There are a number of ways the replication management system can handle the creation and placement of replicas to best serve the user community. If the storage architecture supports replica placement with sufficient site storage, then it becomes a matter of the needs of the users who access the datasets and a strategy for placement of replicas. There have been numerous strategies proposed and tested on how to best manage replica placement of datasets within the data grid to meet user requirements. There is not one universal strategy that fits every requirement the best. It is a matter of the type of data grid and user community requirements for access that will determine the best strategy to use. Replicas can even be created where the files are encrypted for confidentiality that would be useful in a research project dealing with medical files. The following section contains several strategies for replica placement. ===== Dynamic replication ===== Dynam

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  • Menu hack

    Menu hack

    A menu hack is a non-standard method of ordering food, usually at fast-food or fast casual restaurants, that offers a different result than what is explicitly stated on a menu. Menu hacks may range from a simple alternate flavor to "gaming the system" in order to obtain more food than normal. They are often spread on social media platforms such as TikTok, and are more popular with Generation Z, which has been known to customize their orders more than previous generations. Hacks are sometimes officially added to the menu after their popularity grows. However, in some cases, they have been criticized for overburdening fast food employees with outlandish requests, sparking debate as to whether certain menu hacks are unethical. The list of all possible menu hacks is called a secret menu. == History == The term "menu hack" stems from hacker culture and its tradition of overcoming previously imposed limitations. However, the tradition of ordering from a secret menu dates back to the early days of fast food. "Animal style" fries, a word of mouth menu item ordered from In-N-Out since the 1960s, was rumored to have been created by local surfers. In the Information Age, the rise of social media gave influencers the ability to communicate unique food combinations to their followers, which proved to go viral easily. Design mistakes in food ordering apps also proved to be easily exploitable. In some cases, these hacks boosted the profile of brands on social media, while in others, they caused financial harm when the company was unprepared to handle the sudden influx of unusual orders. One restaurant chain notable for the phenomenon is Chipotle Mexican Grill. A viral hack from Alexis Frost, suggesting a quesadilla with fajita vegetables inside, dipped in Chipotle vinaigrette mixed with sour cream, obtained 1.9 million views on TikTok, overloading the chain's workers, who had to work harder to prepare more vegetables and vinaigrette. Some restaurants began to deny the dish to customers, forcing them to only order meat and cheese on quesadillas. The company ultimately left the dish on the menu, but urged customers to stop ordering it via social media. When it later officially added the Fajita Quesadilla to the menu, digital sales nearly doubled. A method to order nachos, which are not officially on the menu, was also noted by customers. Starbucks is also famous for menu hacks, including the Pink Drink, a "Barbiecore" beverage in which coconut milk replaced the water in the strawberry açaí refresher. After it went viral, the company made it a permanent menu item and distributed it bottled in grocery stores. == Controversy == Menu hacks have been subject to a growing backlash, with employees stating that they "dread" younger customers due to the proliferation of unusual orders. Service industry workers, already overworked and underpaid, have called the rise of menu hacks and their difficulty to make an additional reason to unionize and demand higher wages.

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  • Viral marketing

    Viral marketing

    Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr

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  • Digital video effect

    Digital video effect

    Digital video effects (DVEs) are visual effects that provide comprehensive live video image manipulation, in the same form as optical printer effects in film. DVEs differ from standard video switcher effects (often referred to as analog effects) such as wipes or dissolves, in that they deal primarily with resizing, distortion or movement of the image. Modern video switchers often contain internal DVE functionality. Modern DVE devices are incorporated in high-end broadcast video switchers. Early examples of DVE devices found in the broadcast post-production industry include the Ampex Digital Optics (ADO), Quantel DPE-5000, Vital Squeezoom, NEC E-Flex and the Abekas A5x series of DVEs. By 1988, Grass Valley Group caught up with the competition with their Kaleidoscope, which integrated ADO-type effects with their widely used line of broadcast switching gear. DVEs are used by the broadcast television industry in live television production environments like television studios and outside broadcasts. They are commonly used in video post-production.

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  • Consistency (database systems)

    Consistency (database systems)

    In database systems, consistency (or correctness) refers to the requirement that any given database transaction must change affected data only in allowed ways. Any data written to the database must be valid according to all defined rules, including constraints, cascades, triggers, and any combination thereof. This does not guarantee correctness of the transaction in all ways the application programmer might have wanted (that is the responsibility of application-level code) but merely that any programming errors cannot result in the violation of any defined database constraints. In a distributed system, referencing CAP theorem, consistency can also be understood as after a successful write, update or delete of a Record, any read request immediately receives the latest value of the Record. == As an ACID guarantee == Consistency is one of the four guarantees that define ACID transactions; however, significant ambiguity exists about the nature of this guarantee. It is defined variously as: The guarantee that database constraints are not violated, particularly once a transaction commits. The guarantee that any transactions started in the future necessarily see the effects of other transactions committed in the past. As these various definitions are not mutually exclusive, it is possible to design a system that guarantees "consistency" in every sense of the word, as most relational database management systems in common use today arguably do. == As a CAP trade-off == The CAP theorem is based on three trade-offs, one of which is "atomic consistency" (shortened to "consistency" for the acronym), about which the authors note, "Discussing atomic consistency is somewhat different than talking about an ACID database, as database consistency refers to transactions, while atomic consistency refers only to a property of a single request/response operation sequence. And it has a different meaning than the Atomic in ACID, as it subsumes the database notions of both Atomic and Consistent." In the CAP theorem, you can only have two of the following three properties: consistency, availability, or partition tolerance. Therefore, consistency may have to be traded off in some database systems.

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  • Social media reach

    Social media reach

    Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.

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  • Blacker (security)

    Blacker (security)

    Blacker (styled BLACKER) is a U.S. Department of Defense computer network security project designed to achieve A1 class ratings (very high assurance) of the Trusted Computer System Evaluation Criteria (TCSEC). The first Blacker program began in the late 1970s, with a follow-on eventually producing fielded devices in the late 1980s. It was the first secure system with trusted end-to-end encryption on the United States' Defense Data Network. The project was implemented by SDC (software), and Burroughs (hardware), and after their merger, by the resultant company Unisys.

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  • List of performance analysis tools

    List of performance analysis tools

    This is a list of performance analysis tools for use in software development. == General purpose, language independent == The following tools work based on log files that can be generated from various systems. time (Unix) - can be used to determine the run time of a program, separately counting user time vs. system time, and CPU time vs. clock time. timem (Unix) - can be used to determine the wall-clock time, CPU time, and CPU utilization similar to time (Unix) but supports numerous extensions. Supports reporting peak resident set size, major and minor page faults, priority and voluntary context switches via getrusage. Supports sampling procfs on supporting systems to report metrics such as page-based resident set size, virtual memory size, read-bytes, and write-bytes, etc. Supports collecting hardware counters when built with PAPI support. == Multiple languages == The following tools work for multiple languages or binaries. == C and C++ == Arm MAP, a performance profiler supporting Linux platforms. AppDynamics, an application performance management service for C/C++ applications via SDK. AQtime Pro, a performance profiler and memory allocation debugger that can be integrated into Microsoft Visual Studio, and Embarcadero RAD Studio, or can run as a stand-alone application. IBM Rational Purify was a memory debugger allowing performance analysis. Instruments (bundled with Xcode) is used to profile an executable's memory allocations, time usage, filesystem activity, GPU activity etc. Intel Parallel Studio contains Intel VTune Amplifier, which tunes both serial and parallel programs. It also includes Intel Advisor and Intel Inspector. Intel Advisor optimizes vectorization (use of SIMD instructions) and prototypes threading implementations. Intel Inspector detects and debugs races, deadlocks and memory errors. Parasoft Insure++ provides a graphical tool that displays and animates memory allocations in real time to expose memory blowout, fragmentation, overuse, bottlenecks and leaks. Visual Studio Team System Profiler, commercial profiler by Microsoft. == Java == inspectIT is an open-source application performance management (APM) service for monitoring and analyzing software applications, available under the Apache License, Version 2.0 (ALv2). JConsole is the profiler which comes with the Java Development Kit JProfiler JRockit Mission Control, a profiler with low overhead. Netbeans Profiler, a profiler integrated into the NetBeans IDE (internally uses jvisualvm profiler) Plumbr, Java application performance monitoring with automated root cause detection. Links memory leaks, GC inefficiency, slow database and external web service calls, locked threads, and other performance problems to the line in source code that causes them. OverOps, Continuous reliability for the modern software supply chain, automatically detect and deliver root cause automation for all errors. VisualVM is a visual tool integrating several commandline JDK tools and lightweight profiling capabilities. It is bundled with the Java Development Kit since version 6, update 7. == JavaScript == The Firefox web browser's developer tools contain a Performance tool, which gives insight into JavaScript performance of a website. Microsoft Visual Studio AJAX Profiling Extensions is a free profiling tool for JavaScript by Microsoft Research. == .NET == CLR Profiler is a free memory profiler provided by Microsoft for CLR applications. GlowCode is a performance and memory profiler for .NET applications using C# and other .NET languages. It identifies time-intensive functions and detects memory leaks and errors in native, managed and mixed Windows x64 and x86 applications. Visual Studio == PHP == BlackFire.io Dbg Xdebug is a PHP extension which provides debugging and profiling capabilities.

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  • Bus encryption

    Bus encryption

    Bus encryption is the use of encrypted program instructions on a data bus in a computer that includes a secure cryptoprocessor for executing the encrypted instructions. Bus encryption is used primarily in electronic systems that require high security, such as automated teller machines, TV set-top boxes, and secure data communication devices such as two-way digital radios. Bus encryption can also mean encrypted data transmission on a data bus from one processor to another processor. For example, from the CPU to a GPU which does not require input of encrypted instructions. Such bus encryption is used by Windows Vista and newer Microsoft operating systems to protect certificates, BIOS, passwords, and program authenticity. PVP-UAB (Protected Video Path) provides bus encryption of premium video content in PCs as it passes over the PCIe bus to graphics cards to enforce digital rights management. The need for bus encryption arises when multiple people have access to the internal circuitry of an electronic system, either because they service and repair such systems, stock spare components for the systems, own the system, steal the system, or find a lost or abandoned system. Bus encryption is necessary not only to prevent tampering of encrypted instructions that may be easily discovered on a data bus or during data transmission, but also to prevent discovery of decrypted instructions that may reveal security weaknesses that an intruder can exploit. In TV set-top boxes, it is necessary to download program instructions periodically to customer's units to provide new features and to fix bugs. These new instructions are encrypted before transmission, but must also remain secure on data buses and during execution to prevent the manufacture of unauthorized cable TV boxes. This can be accomplished by secure crypto-processors that read encrypted instructions on the data bus from external data memory, decrypt the instructions in the cryptoprocessor, and execute the instructions in the same cryptoprocessor.

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  • IWARP

    IWARP

    iWARP is a computer networking protocol that implements remote direct memory access (RDMA) for efficient data transfer over Internet Protocol networks. Contrary to some accounts, iWARP is not an acronym. Because iWARP is layered on Internet Engineering Task Force (IETF)-standard congestion-aware protocols such as Transmission Control Protocol (TCP) and Stream Control Transmission Protocol (SCTP), it makes few requirements on the network, and can be successfully deployed in a broad range of environments. == History == In 2007, the IETF published five Request for Comments (RFCs) that define iWARP: RFC 5040 A Remote Direct Memory Access Protocol Specification is layered over Direct Data Placement Protocol (DDP). It defines how RDMA Send, Read, and Write operations are encoded using DDP into headers on the network. RFC 5041 Direct Data Placement over Reliable Transports is layered over MPA/TCP or SCTP. It defines how received data can be directly placed into an upper layer protocols receive buffer without intermediate buffers. RFC 5042 Direct Data Placement Protocol (DDP) / Remote Direct Memory Access Protocol (RDMAP) Security analyzes security issues related to iWARP DDP and RDMAP protocol layers. RFC 5043 Stream Control Transmission Protocol (SCTP) Direct Data Placement (DDP) Adaptation defines an adaptation layer that enables DDP over SCTP. RFC 5044 Marker PDU Aligned Framing for TCP Specification defines an adaptation layer that enables preservation of DDP-level protocol record boundaries layered over the TCP reliable connected byte stream. These RFCs are based on the RDMA Consortium's specifications for RDMA over TCP. The RDMA Consortium's specifications are influenced by earlier RDMA standards, including Virtual Interface Architecture (VIA) and InfiniBand (IB). Since 2007, the IETF has published three additional RFCs that maintain and extend iWARP: RFC 6580 IANA Registries for the Remote Direct Data Placement (RDDP) Protocols published in 2012 defines IANA registries for Remote Direct Data Placement (RDDP) error codes, operation codes, and function codes. RFC 6581 Enhanced Remote Direct Memory Access (RDMA) Connection Establishment published in 2011 fixes shortcomings with iWARP connection setup. RFC 7306 Remote Direct Memory Access (RDMA) Protocol Extensions published in 2014 extends RFC 5040 with atomic operations and RDMA Write with Immediate Data. == Protocol == The main component in the iWARP protocol is the Direct Data Placement Protocol (DDP), which permits the actual zero-copy transmission. DDP itself does not perform the transmission; the underlying protocol (TCP or SCTP) does. However, TCP does not respect message boundaries; it sends data as a sequence of bytes without regard to protocol data units (PDU). In this regard, DDP itself may be better suited for SCTP, and indeed the IETF proposed a standard RDMA over SCTP. To run DDP over TCP requires a tweak known as marker PDU aligned (MPA) framing to guarantee boundaries of messages. Furthermore, DDP is not intended to be accessed directly. Instead, a separate RDMA protocol (RDMAP) provides the services to read and write data. Therefore, the entire RDMA over TCP specification is really RDMAP over DDP over either MPA/TCP or SCTP. All of these protocols can be implemented in hardware. Unlike IB, iWARP only has reliable connected communication, as this is the only service that TCP and SCTP provide. The iWARP specification omits other features of IB, such as Send with Immediate Data operations. With RFC 7306, the IETF is working to reduce these omissions. == Implementation == Because a kernel implementation of the TCP stack can be seen as a bottleneck, the protocol is typically implemented in hardware RDMA network interface controllers (rNICs). As simple data losses are rare in tightly coupled network environments, the error-correction mechanisms of TCP may be performed by software while the more frequently performed communications are handled strictly by logic embedded on the rNIC. Similarly, connections are often established entirely by software and then handed off to the hardware. Furthermore, the handling of iWARP specific protocol details is typically isolated from the TCP implementation, allowing rNICs to be used for both as RDMA offload and TCP offload (in support of traditional sockets based TCP/IP applications). The portion of the hardware implementation used for implementing the TCP protocol is known as the TCP Offload Engine (TOE). TOE itself does not prevent copying on the reception side, and must be combined with RDMA hardware for zero-copy results. The RDMA / TCP specification is a set of different wire protocols intended to be implemented in hardware (though it seems feasible to emulate it in software for compatibility but without the performance benefits). == Interfaces == iWARP is a protocol, not an implementation, but defines protocol behavior in terms of the operations that are legal for the protocol, known as Verbs. As such, iWARP does not have any single standard programming interface. However, programming interfaces tend to very closely correspond to the Verbs. Several programmatic interfaces have been proposed, including OpenFabrics Verbs, Network Direct, uDAPL, kDAPL, IT-API, and RNICPI. Implementations of some of these interfaces are available for different platforms, including Windows and Linux. == Services available == Networking services implemented over iWARP include those offered in the OpenFabrics Enterprise Distribution (OFED) by the OpenFabrics Alliance for Linux operating systems, and by Microsoft Windows via Network Direct. NVMe over Fabrics (NVMEoF) iSCSI Extensions for RDMA (iSER) Server Message Block Direct (SMB Direct) Sockets Direct Protocol (SDP) SCSI RDMA Protocol (SRP) Network File System over RDMA (NFS over RDMA) GPUDirect

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  • Sharenting

    Sharenting

    "Sharenting" is a portmanteau of "sharing" and "parenting", describing the practice of parents publicizing a large amount of potentially sensitive content about their children on internet platforms, most notably on social media. While the term was coined as recently as 2010, sharenting has become an international phenomenon with widespread presence in the United States, Spain, France, and the United Kingdom. Proponents of sharenting frame the practice as a natural expression of parental pride in their children and argue that critics take sharenting-related posts out of context. Detractors find that it violates child privacy and hurts a parent–child relationship. Academic research has been conducted over the potential social motivations for sharenting and legal frameworks to balance child privacy with this parental practice. Researchers have conducted several psychological surveys, outlining social media accessibility, parental self-identification with children, and social pressure as potential causes for sharenting. Legal scholars have identified international human rights laws, labor protections, and recent online child privacy statutes as potential legal standards to check sharenting abuses. == History == The origins of the term "sharenting" have been attributed to the Wall Street Journal, where they called it "oversharenting," a portmanteau of "oversharing" and "parenting." Priya Kumar suggests that recording life moments of children rearing is not a new practice: people have been using diaries, scrapbooks and baby log books as the media of documentation for centuries. Scholars assert that sharenting has become popular as a result of social media, which has made many people more comfortable with sharing their lives and those of their children online. The trend of oversharing on social media has raised public attention in the 2010s and become the focus of a number of editorials and academic research projects. It was also added to Times Word of the Day in February 2013 and Collins English Dictionary in 2016 given its influence. == Popularity == Several studies describe sharenting as an international phenomenon with widespread prevalence across households. In the United States, researchers at the University of Michigan C.S. Mott Children's Hospital found that almost 75% of American parents were familiar with someone who over-shared information about their child on social media, and an AVG survey determined that 92% of all American two-year-olds had some presence on the internet. In Australia, Fisher-Price conducted a survey which revealed that 90% of Australian parents admitted to over-sharing. In Spain and Czech Republic, a survey of approximately 1,500 parents found that 70-80% participated in sharenting. In the United Kingdom, France, Germany, and Italy, a Research Now report revealed that almost three-quarters of surveyed parents said that they were "willing to share images of their infants". Some claim that sharenting presents a violation of child privacy, and this backlash includes anti-sharenting sites and apps that block baby pictures. One particular outlet of protest was the blog STFU Parents, founded in 2009 to criticize parental oversharing on social media. Some parents felt that these criticisms of sharenting often took posts out of context and neglected some positive aspects of the practice, including advancing a stronger sense of online community. Others, while acknowledging the potential privacy violations of sharenting, suggested a more tailored approach that would only permit posting under certain conditions, notwithstanding audience and identification restrictions for social media posts. == Motivations == Research has suggested that sharenting is associated with a mix of parent self-identification with children, mothering pressures, and the accessibility of social media. Conducting 17 interviews with mothers in the United Kingdom, a London School of Economics study found that parent bloggers often re-explained their sharing practices in terms of expressing their own personal identity, representing their own child as part of themselves. In particular, the report surveyed the use of blogs as a networking vehicle to connect parents with similar family situations and found that sharenting parents, by filtering self-presentation through their parent-child relationship, adopted a more relational identity on social media websites. This included identifying oneself in terms of parental circumstances, whether it be raising a child with a disability or being a single mother. Alternatively, some have suggested that these online expressions indicate the infiltration of individual pride into the sphere of parenting, as family photography becomes a means to "show off" one's children to the others and strengthens a parent's sense of individuated self. Addressing the prevalence of mothers engaging in sharenting, those who purport this view argue that the rise of digital communication has pressured mothers into performing the role of a "good" parent on social media platforms. They claim that these developments may reinforce a dominant vision of a "normal" family, as sharenting posts could be motivated by the need to converge to a normative interpretation of family. == Controversy == While some people assert that online platforms enable parents to establish a community and seek parenting support, others are concerned about the children's data privacy and their lack of informed consent. Sharing content may not only embarrass children but also creates an initial digital footprint, a history of online activity, that the children themselves have no control over. This might bring some negative consequences, such as being ridiculed at school or leaving a negative impression on future employers. === Parental benefits === Many parents use social media to seek parenting advice and share information about their children. With the convenience of online platforms, parent bloggers can easily connect with other people in similar situations as well as those who are willing to contribute meaningful advice. By forming a community, parents can receive encouragement from empathetic peers and assistance from experts in children rearing. Parents whose children need special educational accommodations or have disabilities often found themselves detached from the mainstream parenting style. Therefore, they regard online blogs as a means to gain support from others and support back. Online blogging enables parents of children with disabilities and special needs to connect with other parents. The advice from similarly situated families can open up new possibilities that help the parents "negotiate the complexities of social services, health care, and schools". However, in some cases, posting online about a parent's struggles can cause a backlash, as advocates may accuse the parent of presenting people with that condition in a bad light, or wonder how the child will feel, if they later read these posts and see how much their parents struggled to care for them. Such advantages of social media are not limited to particular groups of parents. In general, most parents benefit from exchanging parenting experience. Statistically speaking, 72% of parents rate social media useful for emotional connection and affirmations, and 74% of them receive support about parenting from friends on social media. Sharenting also plays a role in fostering interpersonal relationships. As the images and words about children's lives initiate conversations, parents use sharenting to stay connected with distant friends and relatives. In particular, mothers, as a research study reveals, are willing to engage in sharenting since they believe that the positive contents can help avoid digital conflicts and maintain close relations with those in their social circles. Researchers also found that female participants in this study carefully chose photos and phrases to express love and present laudable behaviors of children in their updates, which indicates their intention to convey positive messages. These messages also promote a close social network for a child as the parents invites supportive family members and friends into daily life. === Children's privacy === Given the potential misuse of digital data, people are critical about sharenting, and the majority of parents are cautious about the wrongdoing with online posts. The disclosure of minors' personal information, such as geographic location, name, date of birth, pictures, and the schools they attend, might expose them to illegal practices by recipients with malicious intentions. Sharented information is often abused for "identity theft", when imposters manage to track, stalk, commit fraud against children, or even blackmail the family. According to Barclays, online fraud targeting the young generation will contribute to a loss of £670 million (approximately $790 million) by 2030, and two-thirds of identity fraud will be related to s

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  • Wunderlist

    Wunderlist

    Wunderlist is a discontinued cloud-based task management application. It allowed users to create lists to manage their tasks from a smartphone, tablet, computer and smartwatch. Wunderlist was free; additional collaboration features were available in a paid version known as Wunderlist Pro, released April 2013. Wunderlist was created in 2011 by Berlin-based startup 6Wunderkinder (Engl.: 6Prodigies). The company was acquired by Microsoft in June 2015, at which time the app had over 13 million users. In April 2017, Microsoft announced that Wunderlist would eventually be discontinued in favor of Microsoft To Do, a new multi-platform app developed by the Wunderlist team that has direct integration with the company's Office 365 service. On December 6, 2019, Microsoft announced that it would shut down Wunderlist on May 6, 2020. After this date, the application would no longer sync but users could still import their content into Microsoft To Do. == History == In 2009, Wunderlist's CEO Christian Reber called on the social network platform XING for business partners to create a new to-do app. Frank Thelen responded and together Reber and Thelen developed first concepts for Wunderlist. The necessary seed funding was granted by High-Tech Gründerfonds and e42 GmbH. The first version of Wunderlist was launched on November 9, 2010. Initially, the program was created for desktop PCs and platforms such as Windows, Linux and Mac OS X. In December 2011, the app received approval for the iPhone. Subsequently, the developers released a version prepared for the iPad with the name Wunderlist HD. In September 2012, the developers announced a shutdown of their service Wunderkit. Instead they wanted to focus on creating a new version of Wunderlist, which was later on released in December 2012 under the name Wunderlist 2. In September 2013, the company announced it had over 5 million users. In July 2014, a new major update was released under the name of Wunderlist 3, with a new real-time sync architecture. Wunderlist reached 10 million users in December 2014. On June 1, 2015, it was announced that Microsoft had acquired 6Wunderkinder, makers of Wunderlist, for between US$100 million and US$200 million (~$258 million in 2024). Following its acquisition of the app, Microsoft announced in April 2017 a preview of To-Do, a multi-platform task management app developed by the Wunderlist team that was intended to eventually replace Wunderlist and incorporate most of its features. As of January 2019, To-Do had not yet reached feature parity with Wunderlist, with its team citing that the service had to be completely re-written to use Microsoft Azure instead of Amazon Web Services. Frustrated by the perceived lack of roadmap, in September 2019, Reber began to publicly ask Microsoft-related accounts on Twitter whether he could buy Wunderlist back. Shortly afterward, however, Microsoft unveiled updates to To-Do that make it more closely resemble Wunderlist. In December 2019, Microsoft announced that it would fully shut down Wunderlist as of May 6, 2020. The team responsible for creating Wunderlist, led by co-founder Christian Reber, created that Superlist app in early 2024. == Finances == In its initial round of funding, 100,000 euro was invested in 6Wunderkinder by Frank Thelen and others. In December 2010, High-Tech Gründerfonds invested 500,000 euro (approximately US$660,000) in the company. T-Venture also invested an undisclosed amount in the startup. In its Series A round of funding in November 2011, Atomico invested $4.2 million (~$5.76 million in 2024) while High-Tech Gründerfonds invested an undisclosed additional amount. In May 2012, High-Tech Gründerfonds sold off its stake in 6Wunderkinder to Earlybird Venture Capital. In November 2013, $19 million (~$25.2 million in 2024) was raised in a Series B round led by Sequoia Capital with participation from Earlybird and Atomico. == Awards == In 2013, Wunderlist for Mac was named App of the Year. Wunderlist was selected as a Google Play Top Developer in 2013. In 2014, Wunderlist won the "Golden Mi" award from Xiaomi, and also named as one of its Best Apps of 2014 was given a "Google Play Editor's Choice" award, and was named in Google Play's Best Apps of 2014 as well as Apple's Best of 2014.

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  • Experimental SAGE Subsector

    Experimental SAGE Subsector

    The Experimental Semi-Automatic Ground Environment (SAGE) Sector (ESS, Experimental SAGE Subsector until planned Sectors/Subsectors were renamed NORAD Regions, Divisions, and Sectors) was a prototype Cold War Air Defense Sector for developing the Semi Automatic Ground Environment. The Lincoln Laboratory control center in a new building was at Lexington, Massachusetts. == ESS Computer System == The network's Direction Center was completed in a new 1954 building (Building F, 42°27′37″N 071°16′04″W) with prototype peripherals and a single IBM XD-1 computer, a successor to Lincoln Lab's Whirlwind I computer (WWI). In 1955, Air Force personnel began IBM training at the Kingston, New York, prototype facility, and the "4620th Air Defense Wing (experimental SAGE) was established at Lincoln Laboratory"—its "primary mission was computer programming". ESS had a capacity of 48 tracks and used a pre-SAGE ground environment in a "prototype intercept monitor room [at] MIT's Barta building" with "track situation displays, which geographically showed Air Defense Identification Zone lines and antiaircraft circles [and] each console also had a 5-inch CRT for digital information display. Audible alert signals were used, with a different signal for each symbol on a situation display." == Radar stations == Initial service test models of the Burroughs AN/FST-2 Coordinate Data Transmitting Set were placed with radars at South Truro and West Bath, Maine; followed by Texas Tower#2 (TT2) in the Atlantic Ocean, which provided a "triangular pattern with overlap" radar coverage (TT2 later had a connection from the XD-1 via the GE G/A Data Link Output Subsystem through North Truro Air Force Station.) By August 1955, 13 radar stations were networked by the subsector, e.g.: Chatham Clinton, Massachusetts with gap-filler radar Great Boars Head Halibut Point Killingly, Connecticut (41.865734°N 71.820958°W / 41.865734; -71.820958).with gap-filler radar Rockport Air Force Station Scituate, Massachusetts South Truro West Bath, Maine (43°54′7″N 69°50′43″W) with AN/FPS-31 on Jug Handle Hill: ("Lincoln Laboratories experimental radar station") Required by 21 November 1955 were 44 consoles: 38 for the operations floor, 3 on the computer floor for display maintenance, and 3 near the maintenance console (program checkout). WWI was connected to the Experimental SAGE Subsector to verify crosstelling (collateral communication) with the ESS DC, and WWI was also used for a Ground-to-Air (G/A) experiment using a transmitter of the GE G/A Data Link Output Subsystem on Prospect Hill, Waltham, MA sending data to simulated airborne equipment at Lexington. Transmissions from the WWI SAGE Evaluation (WISE) computer system to XD-1 and back were without error by December 1955 when operational software specifications were frozen. Operating procedures for the ESS external sites were complete in March 1956, and == System Operation Testing == From November 15, 1955, to November 7, 1956, three System Operation Tests were conducted which used voice "Ground-to-Air" communication from the Barta control room to aircraft outfitted with SAGE receivers (F-86 interceptors modified to F-86L models in "Project FOLLOW-ON".) Test teams included employees of Bell Telephone Laboratories, Western Electric-ADES, IBM, the RAND Corporation, and Lincoln Labs' Division 6, Division 3, & Division 2 (Division 6 had been created for ESS support.) The North Truro P-10 AN/FST-2 was moved to Almaden Air Force Station (M-96)c. 1957-8 and on August 7, 1958, control of an airborne BOMARC missile that had malfunctioned transferred from the "Experimental SAGE Sector" to a Westinghouse AN/GPA-35 Ground Environment system and the missile crashed into the Atlantic Ocean. By December 31, 1958, ADC Manual 55-28 described the Model 3 SAGE System. == 1959 Experimental Testing == "To prove out the revised SAGE computer program" for Automatic Targeting and Battery Evaluation and ADDC-AADCP crosstelling, a "SAGE/Missile Master" test was conducted beginning in September 1959 with communications between the ESS XD-1 and Martin AN/FSG-1 Antiaircraft Defense System equipment at Fort Banks planned for the CONAD Joint Control Center at Fort Heath—a "SAGE ATABE Simulation Study" (SASS) was also completed 1959–60 by MITRE Corporation.

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  • Data monetization

    Data monetization

    Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things. For example, the ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever-increasing rate. When this data is collated against traditional databases, the value and utility of both sources of data increases, leading to tremendous potential to mine data for social good, research and discovery, and achievement of business objectives. Closely associated with data monetization are the emerging data as a service models for transactions involving data by the data item. There are three ethical and regulatory vectors involved in data monetization due to the sometimes conflicting interests of actors involved in the digital supply chain. The individual data creator who generates files and records through his own efforts or owns a device such as a sensor or a mobile phone that generates data has a claim to ownership of data. The business entity that generates data in the course of its operations, such as its transactions with financial institutions or risk factors discovered through feedback from customers also has a claim on data captured through their systems and platforms. However, the person that contributed the data may also have a legitimate claim on the data. Internet platforms and service providers, such as Google or Facebook that require a user to forgo some ownership interest in their data in exchange for use of the platform also have a legitimate claim on the data. Thus the practice of data monetization, although common since 2000, is now getting increasing attention from regulators. The European Union and the United States Congress have begun to address these issues. For instance, in the financial services industry, regulations involving data are included in the Gramm–Leach–Bliley Act and Dodd-Frank. Some individual creators of data are shifting to using personal data vaults and implementing vendor relationship management concepts as a reflection of an increasing resistance to their data being federated or aggregated and resold without compensation. Groups such as the Personal Data Ecosystem Consortium, Patient privacy rights, and others are also challenging corporate cooptation of data without compensation. Financial services companies are a relatively good example of an industry focused on generating revenue by leveraging data. Credit card issuers and retail banks use customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time. == Types of data monetization == Internal data monetization - An organization's data is used internally, resulting in economic benefit. This is commonly the case in organizations using analytics to uncover insights, resulting in improved profit, cost savings or the avoidance of risk. Internal data monetization is currently the most common form of monetization, requiring far fewer security, intellectual property, and legal precautions when compared to other types. The potential economic gains from this type of data monetization are limited by the organization's internal structure and situation. External data monetization - A person or organization makes data they possess available on a for-fee basis to external parties, or as a broker for same. This type of monetization is less common and requires various methods to distribute the data to potential buyers and consumers. However, the economic gain that results from collecting data, packaging and distributing it, can be quite large. == Steps == Identification of available data sources – this includes data currently available for monetization as well as other external data sources that may enhance the value of what’s currently available. Connect, aggregate, attribute, validate, authenticate, and exchange data - this allows data to be converted directly into actionable or revenue generating insight or services. Set terms and prices and facilitate data trading - methods for data vetting, storage, and access. For example, many global corporations have locked and siloed data storage infrastructures, which hinders efficient access to data and cooperative and real-time exchange. Perform Research and analytics – draw predictive insights from existing data as a basis for using data for to reduce risk, enhance product development or performance, or improve customer experience or business outcomes. Action and leveraging – the last phase of monetizing data includes determining alternative or improved data centric products, ideas, or services. Examples may include real-time actionable triggered notifications or enhanced channels such as web or mobile response mechanisms. == Pricing variables and factors == A fee for use of a platform to connect buyers and sellers use of a platform to configure, organize, and otherwise process data included in a data trade connecting or including a device or sensor into a data supply chain connecting and credentialing a creator of a data source and a data buyer – often through a federated identity connecting a data source to other data sources to be included in a data supply chain use of an internet service or other transmission services for uploading and downloading data – sometimes, for an individual, through a personal cloud use of encrypted keys to achieve secure data transfer use of a search algorithm specifically designed to tag data sources that contain data points of value to the data buyer linking a data creator or generator to a data collection protocol or form server actions – such as a notification – triggered by an update to a data item or data source included in a data supply chain A price or exchange or other trade value assigned by a data creator or generator to a data item or a data source offered by a data buyer to a data creator assigned by a data buyer for a data item or a data source formatted according to criteria set by a data buyer An incremental fee assigned by a data buyer for a data item or a data set scaled to the reputation of the data creator == Benefits == Improved decision-making that leads to real time crowd sourced research, improved profits, decreased costs, reduced risk and improved compliance More impactful decisions (e.g., make real-time decisions) More timely (lower latency) decisions (e.g., a vendor making purchase recommendations while the customer is still on the phone or in the store, a customer connecting with multiple vendors to discover the best price, triggered notifications when thresholds are reached for data values) More granular decisions (e.g., localized pricing decisions at an individual or device or sensor level versus larger aggregates). Targeted Marketing (e.g., Vendors with access to big data can make targeted advertisements to specific customers within a set data pool decreasing costs for the advertiser and reaching most interested customers) == Frameworks == There are a wide variety of industries, firms and business models related to data monetization. The following frameworks have been offered to help understand the types of business models that are used: Roger Ehrenberg of IA Ventures, a venture capital firm that invests in this sector, has defined three basic types of data product firms: Contributory databases. The magic of these businesses is that a customer provides their own data in exchange for receiving a more robust set of aggregated data back that provides insight into the broader marketplace, or provides a vehicle for expressing a view. Give a little, get a lot back in return – a pretty compelling value proposition, and one that frequently results in a payment from the data contributor in exchange for receiving enriched, aggregated data. Once these contributory databases are developed and customers become reliant on their insights, they become extremely valuable and persistent data assets. Data processing platforms. These businesses create barriers through a combination of complex data architectures, proprietary algorithms, and rich analytics to help customers consume data in whatever form they please. Often these businesses have special relationships with key data providers, that when combined with other data and processed as a whole create valuable differentiation and competitive barriers. Bloomberg is an example of a powerful

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