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  View model

  A view model or viewpoints framework in systems engineering, software engineering, and enterprise engineering is a framework which defines a coherent set of views to be used in the construction of a system architecture, software architecture, or enterprise architecture. A view is a representation of the whole system from the perspective of a related set of concerns. Since the early 1990s there have been a number of efforts to prescribe approaches for describing and analyzing system architectures. A result of these efforts have been to define a set of views (or viewpoints). They are sometimes referred to as architecture frameworks or enterprise architecture frameworks, but are usually called "view models". Usually a view is a work product that presents specific architecture data for a given system. However, the same term is sometimes used to refer to a view definition, including the particular viewpoint and the corresponding guidance that defines each concrete view. The term view model is related to view definitions. == Overview == The purpose of views and viewpoints is to enable humans to comprehend very complex systems, to organize the elements of the problem and the solution around domains of expertise and to separate concerns. In the engineering of physically intensive systems, viewpoints often correspond to capabilities and responsibilities within the engineering organization. Most complex system specifications are so extensive that no single individual can fully comprehend all aspects of the specifications. Furthermore, we all have different interests in a given system and different reasons for examining the system's specifications. A business executive will ask different questions of a system make-up than would a system implementer. The concept of viewpoints framework, therefore, is to provide separate viewpoints into the specification of a given complex system in order to facilitate communication with the stakeholders. Each viewpoint satisfies an audience with interest in a particular set of aspects of the system. Each viewpoint may use a specific viewpoint language that optimizes the vocabulary and presentation for the audience of that viewpoint. Viewpoint modeling has become an effective approach for dealing with the inherent complexity of large distributed systems. Architecture description practices, as described in IEEE Std 1471-2000, utilize multiple views to address several areas of concerns, each one focusing on a specific aspect of the system. Examples of architecture frameworks using multiple views include Kruchten's "4+1" view model, the Zachman Framework, TOGAF, DoDAF, and RM-ODP. == History == In the 1970s, methods began to appear in software engineering for modeling with multiple views. Douglas T. Ross and K.E. Schoman in 1977 introduce the constructs context, viewpoint, and vantage point to organize the modeling process in systems requirements definition. According to Ross and Schoman, a viewpoint "makes clear what aspects are considered relevant to achieving ... the overall purpose [of the model]" and determines How do we look at [a subject being modelled]? As examples of viewpoints, the paper offers: Technical, Operational and Economic viewpoints. In 1992, Anthony Finkelstein and others published a very important paper on viewpoints. In that work: "A viewpoint can be thought of as a combination of the idea of an “actor”, “knowledge source”, “role” or “agent” in the development process and the idea of a “view” or “perspective” which an actor maintains." An important idea in this paper was to distinguish "a representation style, the scheme and notation by which the viewpoint expresses what it can see" and "a specification, the statements expressed in the viewpoint's style describing particular domains". Subsequent work, such as IEEE 1471, preserved this distinction by utilizing two separate terms: viewpoint and view, respectively. Since the early 1990s there have been a number of efforts to codify approaches for describing and analyzing system architectures. These are often termed architecture frameworks or sometimes viewpoint sets. Many of these have been funded by the United States Department of Defense, but some have sprung from international or national efforts in ISO or the IEEE. Among these, the IEEE Recommended Practice for Architectural Description of Software-Intensive Systems (IEEE Std 1471-2000) established useful definitions of view, viewpoint, stakeholder and concern and guidelines for documenting a system architecture through the use of multiple views by applying viewpoints to address stakeholder concerns. The advantage of multiple views is that hidden requirements and stakeholder disagreements can be discovered more readily. However, studies show that in practice, the added complexity of reconciling multiple views can undermine this advantage. IEEE 1471 (now ISO/IEC/IEEE 42010:2011, Systems and software engineering — Architecture description) prescribes the contents of architecture descriptions and describes their creation and use under a number of scenarios, including precedented and unprecedented design, evolutionary design, and capture of design of existing systems. In all of these scenarios the overall process is the same: identify stakeholders, elicit concerns, identify a set of viewpoints to be used, and then apply these viewpoint specifications to develop the set of views relevant to the system of interest. Rather than define a particular set of viewpoints, the standard provides uniform mechanisms and requirements for architects and organizations to define their own viewpoints. In 1996 the ISO Reference Model for Open Distributed Processing (RM-ODP) was published to provide a useful framework for describing the architecture and design of large-scale distributed systems. == View model topics == === View === A view of a system is a representation of the system from the perspective of a viewpoint. This viewpoint on a system involves a perspective focusing on specific concerns regarding the system, which suppresses details to provide a simplified model having only those elements related to the concerns of the viewpoint. For example, a security viewpoint focuses on security concerns and a security viewpoint model contains those elements that are related to security from a more general model of a system. A view allows a user to examine a portion of a particular interest area. For example, an Information View may present all functions, organizations, technology, etc. that use a particular piece of information, while the Organizational View may present all functions, technology, and information of concern to a particular organization. In the Zachman Framework views comprise a group of work products whose development requires a particular analytical and technical expertise because they focus on either the “what,” “how,” “who,” “where,” “when,” or “why” of the enterprise. For example, Functional View work products answer the question “how is the mission carried out?” They are most easily developed by experts in functional decomposition using process and activity modeling. They show the enterprise from the point of view of functions. They also may show organizational and information components, but only as they relate to functions. === Viewpoints === In systems engineering, a viewpoint is a partitioning or restriction of concerns in a system. Adoption of a viewpoint is usable so that issues in those aspects can be addressed separately. A good selection of viewpoints also partitions the design of the system into specific areas of expertise. Viewpoints provide the conventions, rules, and languages for constructing, presenting and analysing views. In ISO/IEC 42010:2007 (IEEE-Std-1471-2000) a viewpoint is a specification for an individual view. A view is a representation of a whole system from the perspective of a viewpoint. A view may consist of one or more architectural models. Each such architectural model is developed using the methods established by its associated architectural system, as well as for the system as a whole. === Modeling perspectives === Modeling perspectives is a set of different ways to represent pre-selected aspects of a system. Each perspective has a different focus, conceptualization, dedication and visualization of what the model is representing. In information systems, the traditional way to divide modeling perspectives is to distinguish the structural, functional and behavioral/processual perspectives. This together with rule, object, communication and actor and role perspectives is one way of classifying modeling approaches === Viewpoint model === In any given viewpoint, it is possible to make a model of the system that contains only the objects that are visible from that viewpoint, but also captures all of the objects, relationships and constraints that are present in the system and relevant to that viewpoint. Such a model is said to be a viewpoint model, or a view of the

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  Social profiling

  Social profiling is the process of constructing a social media user's profile using their social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are various platforms for sharing this information with the proliferation of growing popular social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter. == Social profile and social data == A person's social data refers to the personal data that they generate either online or offline (for more information, see social data revolution). A large amount of these data, including one's language, location and interest, is shared through social media and social network. Users join multiple social media platforms and their profiles across these platforms can be linked using different methods to obtain their interests, locations, content, and friend list. Altogether, this information can be used to construct a person's social profile. Meeting the user's satisfaction level for information collection is becoming more challenging. This is because of too much "noise" generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. A study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges were highlighted. The prominent approaches adopted include machine learning, ontology, and fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The literature showed that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence are still need to be explored. === Personalized meta-search engines === The ever-increasing online content has resulted in the lack of proficiency of centralized search engine's results. It can no longer satisfy user's demand for information. A possible solution that would increase coverage of search results would be meta-search engines, an approach that collects information from numerous centralized search engines. A new problem thus emerges, that is too much data and too much noise is generated in the collection process. Therefore, a new technique called personalized meta-search engines was developed. It makes use of a user's profile (largely social profile) to filter the search results. A user's profile can be a combination of a number of things, including but not limited to, "a user's manual selected interests, user's search history", and personal social network data. == Social media profiling == According to Samuel D. Warren II and Louis Brandeis (1890), disclosure of private information and the misuse of it can hurt people's feelings and cause considerable damage in people's lives. Social networks provide people access to intimate online interactions; therefore, information access control, information transactions, privacy issues, connections and relationships on social media have become important research fields and are subjects of concern to the public. Ricard Fogues and other co-authors state that "any privacy mechanism has at its base an access control", that dictate "how permissions are given, what elements can be private, how access rules are defined, and so on". Current access control for social media accounts tend to still be very simplistic: there is very limited diversity in the category of relationships on for social network accounts. User's relationships to others are, on most platforms, only categorized as "friend" or "non-friend" and people may leak important information to "friends" inside their social circle but not necessarily users to they consciously want to share the information to. The below section is concerned with social media profiling and what profiling information on social media accounts can achieve. === Privacy leaks === A lot of information is voluntarily shared on online social networks, such as photos and updates on life activities (new job, hobbies, etc.). People rest assured that different social network accounts on different platforms will not be linked as long as they do not grant permission to these links. However, according to Diane Gan, information gathered online enables "target subjects to be identified on other social networking sites such as Foursquare, Instagram, LinkedIn, Facebook and Google+, where more personal information was leaked". The majority of social networking platforms use the "opt out approach" for their features. If users wish to protect their privacy, it is user's own responsibility to check and change the privacy settings as a number of them are set to default option. A major social network platforms have developed geo-tag functions and are in popular usage. This is concerning because 39% of users have experienced profiling hacking; 78% burglars have used major social media networks and Google Street-view to select their victims; and an astonishing 54% of burglars attempted to break into empty houses when people posted their status updates and geo-locations. === Facebook === Formation and maintenance of social media accounts and their relationships with other accounts are associated with various social outcomes. In 2015, for many firms, customer relationship management is essential and is partially done through Facebook. Before the emergence and prevalence of social media, customer identification was primarily based upon information that a firm could directly acquire: for example, it may be through a customer's purchasing process or voluntary act of completing a survey/loyalty program. However, the rise of social media has greatly reduced the approach of building a customer's profile/model based on available data. Marketers now increasingly seek customer information through Facebook; this may include a variety of information users disclose to all users or partial users on Facebook: name, gender, date of birth, e-mail address, sexual orientation, marital status, interests, hobbies, favorite sports team(s), favorite athlete(s), or favorite music, and more importantly, Facebook connections. However, due to the privacy policy design, acquiring true information on Facebook is no trivial task. Often, Facebook users either refuse to disclose true information (sometimes using pseudonyms) or setting information to be only visible to friends, Facebook users who "LIKE" your page are also hard to identify. To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it exceeds the first 500, which we usually can not see) and all the publicly shared data. === Twitter === First launched on the Internet in March 2006, Twitter is a platform on which users can connect and communicate with any other user in just 280 characters. Like Facebook, Twitter is also a crucial tunnel for users to leak important information, often unconsciously, but able to be accessed and collected by others. According to Rachel Nuwer, in a sample of 10.8 million tweets by more than 5,000 users, their posted and publicly shared information are enough to reveal a user's income range. A postdoctoral researcher from the University of Pennsylvania, Daniel Preoţiuc-Pietro and his colleagues were able to categorize 90% of users into corresponding income groups. Their existing collected data, after being fed into a machine-learning model, generated reliable predictions on the characteristics of each income group. The mobile app called Streamd.in displays live tweets on Google Maps by using geo-location details attached to the tweet, and traces the user's movement in the real world. === Profiling photos on social network === The advent and universality of social media networks have boosted the role of images and visual information dissemination. Many types of visual information on social media transmit messages from the author, location information and other personal information. For example, a user may post a photo of themselves in which landmarks are visible, which can enable other users to determine where they are. In a study done by Cristina Segalin, Dong Seon Cheng and Marco Cristani, they found that profiling user posts' photos can reveal personal traits such as personality and mood. In the study, convolutional neural networks (CNNs) is introduced. It builds on the main characteristics of computational

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  Pepper (cryptography)

  In cryptography, a pepper is a secret added to an input such as a password during hashing with a cryptographic hash function. This value differs from a salt in that it is not stored alongside a password hash, but rather the pepper is kept separate using another meachanism, such as a Hardware Security Module. Note that the National Institute of Standards and Technology refers to this value as a secret key rather than a pepper. A pepper is similar in concept to a salt or an encryption key. It is like a salt in that it is a randomized value that is added to a password hash, and it is similar to an encryption key in that it should be kept secret. A pepper performs a comparable role to a salt or an encryption key, but while a salt is not secret (merely unique) and can be stored alongside the hashed output, a pepper is secret and must not be stored with the output. The hash and salt are usually stored in a database, but, if stored, a pepper must be stored separately to prevent it from being obtained by the attacker in case of a database breach. == History == The idea of a site- or service-specific salt (in addition to a per-user salt) has a long history, with Steven M. Bellovin proposing a local parameter in a Bugtraq post in 1995. In 1996 Udi Manber also described the advantages of such a scheme, terming it a secret salt. However, he suggested not storing the value of the secret salt, but instead rediscovering it by trial and error at password verification time. The term pepper has been used, by analogy to salt, but with a variety of meanings. For example, when discussing a challenge-response scheme, pepper has been used for a salt-like quantity, though not used for password storage; it has been used for a data transmission technique where a pepper must be guessed; and even as a part of jokes. The term pepper was proposed for a secret or local parameter stored separately from the password in a discussion of protecting passwords from rainbow table attacks. This usage did not immediately catch on: for example, Fred Wenzel added support to Django password hashing for storage based on a combination of bcrypt and HMAC with separately stored nonces, without using the term. Usage has since become more common. == Types == There are multiple different types of pepper: A shared secret that is common to all users. A randomly-selected number that must be re-discovered on every password input. These mechanisms could be combined with password salting, iterated hashing or even one another. == Shared-secret pepper == Bellovin and Webster suggest prepend a shared secret to the password before hashing, which allows easy use of existing hash functions. For example, consider two users to be added to a database. This table contains two combinations of username and password. The password is not saved, and the 8-byte (64-bit) 44534C70C6883DE2 pepper is saved in a safe place separate from the output values of the hash, in this case SHA256. Unlike the salt, the pepper does not provide protection to users who use the same password, but protects against dictionary attacks, unless the attacker has the pepper value available. Since the same pepper is not shared between different applications, an attacker is unable to reuse the hashes of one compromised database to another. A complete scheme for saving passwords may include both salt and pepper use. For example, it has been suggested to combine the pepper by encrypting salted password hashes, which allows rotation of the pepper. In the case of a shared-secret pepper, a single compromised password (via password reuse or other attack) along with a user's salt can lead to an attack to discover the pepper, rendering it ineffective. If an attacker knows a plaintext password and a user's salt, as well as the algorithm used to hash the password, then discovering the pepper can be a matter of brute forcing the values of the pepper. This is why NIST recommends the secret value be at least 112 bits, so that discovering it by exhaustive search is prohibitively expensive. The pepper must be generated anew for every application it is deployed in, otherwise a breach of one application would result in lowered security of another application. Without knowledge of the pepper, other passwords in the database will be far more difficult to extract from their hashed values, as the attacker would need to guess the password as well as the pepper. A pepper adds security to a database of salts and hashes because unless the attacker is able to obtain the pepper, cracking even a single hash is intractable, no matter how weak the original password. Even with a list of (salt, hash) pairs, an attacker must also guess the secret pepper in order to find the password which produces the hash. The NIST specification for a secret salt suggests using a Password-Based Key Derivation Function (PBKDF) with an approved Pseudorandom Function such as HMAC with SHA-3 as the hash function of the HMAC. The NIST recommendation is also to perform at least 1000 iterations of the PBKDF, and a further minimum 1000 iterations using the secret salt in place of the non-secret salt. == Randomly-selected pepper that must be re-discovered == The aim of this mechanism is to slow down password the password verification step, thus slowing attacks. The aim is similar increasing the iteration count on bcrypt or Argon2, but the mechanism is different. The secret salt or pepper must be rediscovered by the verifier or attacker each time by guessing. In this situation, the password hashing function is calculated using both the password and the pepper. At password storage time, the pepper is chosen randomly from a range between 1 and R, the hash output is calculated using the password and the pepper. The hash output is stored with the username. The pepper is then discarded. At password verification time, the verifier is provided with a username and password to verify. The originally calculated hash is retrieved for the given username, and then the hash of the password and each value between 1 and R is calculated. If any of these hash values match the stored password hash, the password is considered valid. Note, the possible values of the pepper should not be tested in a fixed order known to an attacker, otherwise a timing attack may reveal the pepper. If the password is correct, the correct pepper will be found in R/2 hash evaluations on average. If the password is incorrect, all R values must be tested before the password can be rejected.

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  Vans challenge

  The Vans challenge is a viral internet challenge that began in March 2019 where people show their Vans shoes landing right-side up after tossing them in the air. The viral sensation reportedly started after a Twitter user shared a video of the occurrence, which was captioned: “Did you know it doesn’t matter how you throw your Vans they will land facing up.” Since then, multiple people on social media posted similar videos of them throwing their Vans in the air and landing right-side up, along with Crocs, UGG boots, and other popular shoes. This theory proved false, as these shoes have not always landed facing up after tossing them.

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  Optical sorting

  Optical sorting (sometimes called digital sorting) is the automated process of sorting solid products using cameras and/or lasers. Depending on the types of sensors used and the software-driven intelligence of the image processing system, optical sorters can recognize an object's color, size, shape, structural properties and chemical composition. The sorter compares objects to user-defined accept/reject criteria to identify and remove defective products and foreign material (FM) from the production line, or to separate product of different grades or types of materials. Optical sorters are in widespread use in the food industry worldwide, with the highest adoption in processing harvested foods such as potatoes, fruits, vegetables and nuts where it achieves non-destructive, 100 percent inspection in-line at full production volumes. The technology is also used in pharmaceutical manufacturing and nutraceutical manufacturing, tobacco processing, waste recycling and other industries. Compared to manual sorting, which is subjective and inconsistent, optical sorting helps improve product quality, maximize throughput and increase yields while reducing labor costs. == History == Optical sorting is an idea that first came out of the desire to automate industrial sorting of agricultural goods like fruits and vegetables. Before automated optical sorting technology was conceived in the 1930s, companies like Unitec were producing wooden machinery to assist in the mechanical sorting of fruit processing. In 1931, a company known as “the Electric Sorting Company” was incorporated and began the creation of the world’s first color sorters, which were being installed and used in Michigan’s bean industry by 1932. In 1937, optical sorting technology had advanced to allow for systems based on a two-color principle of selection. The next few decades saw the installation of new and improved sorting mechanisms, like gravity feed systems and the implementation of optical sorting in more agricultural industries. In the late 1960s, optical sorting began to be implemented to new industries beyond agriculture, like the sorting of ferrous and non-ferrous metals. By the 1990s, optical sorting was being used heavily in the sorting of solid wastes. With the large technological revolution happening in the late 1990s and early 2000s, optical sorters were being made more efficient via the implementation of new optical sensors, like CCD, UV, and IR cameras. Today, optical sorting is used in a wide variety of industries and, as such, is implemented with a varying selection of mechanisms to assist in that specific sorter’s task. == The sorting system == In general, optical sorters feature four major components: the feed system, the optical system, image processing software, and the separation system. The objective of the feed system is to spread products into a uniform monolayer so products are presented to the optical system evenly, without clumps, at a constant velocity. The optical system includes lights and sensors housed above and/or below the flow of the objects being inspected. The image processing system compares objects to user-defined accept/reject thresholds to classify objects and actuate the separation system. The separation system — usually compressed air for small products and mechanical devices for larger products, like whole potatoes — pinpoints objects while in-air and deflects the objects to remove into a reject chute while the good product continues along its normal trajectory. The ideal sorter to use depends on the application. Therefore, the product's characteristics and the user's objectives determine the ideal sensors, software-driven capabilities and mechanical platform. == Sensors == Optical sorters require a combination of lights and sensors to illuminate and capture images of the objects so the images can be processed. The processed images will determine if the material should be accepted or rejected. There are camera sorters, laser sorters and sorters that feature a combination of the two on one platform. Lights, cameras, lasers and laser sensors can be designed to function within visible light wavelengths as well as the infrared (IR) and ultraviolet (UV) spectrums. The optimal wavelengths for each application maximize the contrast between the objects to be separated. Cameras and laser sensors can differ in spatial resolution, with higher resolutions enabling the sorter to detect and remove smaller defects. === Cameras === Monochromatic cameras detect shades of gray from black to white and can be effective when sorting products with high-contrast defects. Sophisticated color cameras with high color resolution are capable of detecting millions of colors to better distinguish more subtle color defects. Trichromatic color cameras (also called three-channel cameras) divide light into three bands, which can include red, green and/or blue within the visible spectrum as well as IR and UV. The interaction of different materials with parts of the electromagnetic spectrum make these contrasts more evident than how they appear to the naked human eye. Coupled with intelligent software, sorters that feature cameras are capable of recognizing each object's color, size and shape; as well as the color, size, shape and location of a defect on a product. Some intelligent sorters even allow the user to define a defective product based on the total defective surface area of any given object. === Lasers === While cameras capture product information based primarily on material reflectance, lasers and their sensors are able to distinguish a material's structural properties along with their color. This structural property inspection allows lasers to detect a wide range of organic and inorganic foreign material such as insects, glass, metal, sticks, rocks and plastic; even if they are the same color as the good product. Lasers can be designed to operate within specific wavelengths of light; whether on the visible spectrum or beyond. For example, lasers can detect chlorophyll by stimulating fluorescence using specific wavelengths; which is a process that is very effective for removing foreign material from green vegetables. === Camera/laser combinations === Sorters equipped with cameras and lasers on one platform are generally capable of identifying the widest variety of attributes. Cameras are often better at recognizing color, size and shape while laser sensors identify differences in structural properties to maximize foreign material detection and removal. === Hyperspectral Imaging === Driven by the need to solve previously impossible sorting challenges, a new generation of sorters that feature multispectral and hyperspectral imaging Optical Sorters. Like trichromatic cameras, multispectral and hyperspectral cameras collect data from the electromagnetic spectrum. Unlike trichromatic cameras, which divide light into three bands, hyperspectral systems can divide light into hundreds of narrow bands over a continuous range that covers a vast portion of the electromagnetic spectrum. This opens the door for more detailed analysis that leads to a more consistent product. Using IR alone might detect some defects, but combining it with a broader range of the spectrum makes it more effective. Compared to the three data points per pixel collected by trichromatic cameras, hyperspectral cameras can collect hundreds of data points per pixel, which are combined to create a unique spectral signature (also called a fingerprint) for each object. When complemented by capable software intelligence, a hyperspectral sorter processes those fingerprints to enable sorting on the chemical composition of the product. This is an emerging area of chemometrics. == Software-driven intelligence == Once the sensors capture the object's response to the energy source, image processing is used to manipulate the raw data. The image processing extracts and categorizes information about specific features. The user then defines accept/reject thresholds that are used to determine what is good and bad in the raw data flow. The art and science of image processing lies in developing algorithms that maximize the effectiveness of the sorter while presenting a simple user-interface to the operator. Object-based recognition is a classic example of software-driven intelligence. It allows the user to define a defective product based on where a defect lies on the product and/or the total defective surface area of an object. It offers more control in defining a wider range of defective products. When used to control the sorter's ejection system, it can improve the accuracy of ejecting defective products. This improves product quality and increases yields. New software-driven capabilities are constantly being developed to address the specific needs of various applications. As computing hardware becomes more powerful, new software-driven advancements become possible. Some of these advancements enhance the effectivene

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  Thirst trap

  A thirst trap is a type of social media post intended to entice viewers sexually. It refers to a viewer's "thirst", a colloquialism likening sexual frustration to dehydration, implying desperation, with the afflicted individual being described as "thirsty". The phrase entered into the lexicon in the late 1990s, but is most related to Internet slang that developed in the early 2010s. Its meaning has changed over time, previously referring to a graceless need for approval, affection or attention. == History == The term thirst trap originated within selfie culture, though its precise origins remain unclear. An early use of the phrase with reference to dehydration appears in the 1999 book Running for Dummies by Florence Griffith Joyner and John Hanc, where it referred to the deceptive sensation of thirst being quenched after initial fluid intake, advising continued hydration to avoid the so-called "thirst trap." The modern usage of thirst trap resurfaced around 2011 on platforms such as Twitter and Urban Dictionary, coinciding with the growing popularity of Snapchat, Instagram, and dating apps like Tinder and Grindr. In 2011, Urban Dictionary defined it as "any statement used to intentionally create attention or 'thirst'." By 2018, the term had entered mainstream discourse, appearing in outlets such as The New York Times and GQ without the need for explanation. == Usage of the term == Often, the term thirst trap describes an attractive picture of an individual that they post online. Thirst trap can also describe a digital heartthrob. For instance, former Canadian prime minister Justin Trudeau has been described as a political thirst trap. It has also been described as a modern form of "fishing for compliments". == Motivation == Thirst trapping may be driven by a variety of motives. Individuals often seek attention through "likes" and comments on social media, which can offer a temporary sense of validation and improved self-esteem. It can also serve as an outlet for expressing one's sexuality or enhancing a personal brand. In some cases, sharing such content may provide financial gain. Others might post thirst traps to cope with emotional distress, such as after breakup, or to spite a former lover. Sharing a thirst trap has also been used as a way to connect in times of social isolation (e.g. COVID-19 pandemic). From a physiological standpoint, endorphins and neurotransmitters like oxytocin and dopamine are released during sexual contact. It has been speculated outside of the academic setting that sharing and engaging with thirst traps may elicit similar pleasure responses. == Methodology == Methodologies have developed to take an optimal thirst trap photo. Reporting for Vice magazine, Graham Isador found several of his social network contacts spent a lot of time considering how to take the best photo and what text they should use. They considered angles and lighting. Sometimes they made use of the self-timer feature available on some cameras. Often, body parts are put on display without being too explicit (e.g. bulges of male genitalia, breast cleavage, abdominal muscles, pectoral muscles, backs, buttocks). Often, the thirst trap is accompanied by a caption. For instance, in October 2019, actress Tracee Ellis Ross posted bikini pictures on Instagram with a caption that included the message: "I've worked so hard to feel good in my skin and to build a life that truly matches me and I'm in it and it feels good. ... No filter, no retouch 47 year old thirst trap! Boom!" On Instagram, #ThirstTrapThursdays is a popular tag. Followers reply in turn after a posting. == Variations == "Gatsbying" is a variation of the thirst trap, where one puts posts on social media to attract the attention of a particular individual. The term alludes to the novel The Great Gatsby where the character Jay Gatsby would throw extravagant parties to attract the attention of his love interest, Daisy. "Instagrandstanding" is an alternative name for this. "Wholesome trapping" has developed, where one posts pictures of more meaningful aspects of life, such as spending time with friends or doing outdoor activities. == Criticism == Psychotherapist Lisa Brateman has criticized thirst traps as an unhealthy method of receiving external validation. This desire for external validation can be addictive. Thirst traps can cause pressure to maintain a good physical appearance, and therefore cause self-esteem issues. Additionally, thirst traps are often highly choreographed and thus present a distorted perception of reality. The manufacturing of thirst traps can be limited when one enters a relationship or with time as the body ages. In some cases, thirst traps can lead to harassment and online bullying. In April 2020, model Chrissy Teigen posted a video of herself wearing a black one-piece swimsuit, and she received a multitude of negative comments that constituted bullying and body shaming.

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  Chaffing and winnowing

  Chaffing and winnowing is a cryptographic technique to achieve confidentiality without using encryption when sending data over an insecure channel. The name is derived from agriculture: after grain has been harvested and threshed, it remains mixed together with inedible fibrous chaff. The chaff and grain are then separated by winnowing, and the chaff is discarded. The cryptographic technique was conceived by Ron Rivest and published in an on-line article on 18 March 1998. Although it bears similarities to both traditional encryption and steganography, it cannot be classified under either category. This technique allows the sender to deny responsibility for encrypting their message. When using chaffing and winnowing, the sender transmits the message unencrypted, in clear text. Although the sender and the receiver share a secret key, they use it only for authentication. However, a third party can make their communication confidential by simultaneously sending specially crafted messages through the same channel. == How it works == The sender (Alice) wants to send a message to the receiver (Bob). In the simplest setup, Alice enumerates the symbols in her message and sends out each in a separate packet. If the symbols are complex enough, such as natural-language text, an attacker may be able to distinguish the real symbols from poorly faked chaff symbols, posing a similar problem as steganography in needing to generate highly realistic fakes; to avoid this, the symbols can be reduced to just single 0/1 bits, and realistic fakes can then be simply randomly generated 50:50 and are indistinguishable from real symbols. In general, the method requires each symbol to arrive in-order and to be authenticated by the receiver. When implemented over networks that may change the order of packets, the sender places the symbol's serial number in the packet, the symbol itself (both unencrypted), and a message authentication code (MAC). Many MACs use a secret key Alice shares with Bob, but it is sufficient that the receiver has a method to authenticate the packets. Rivest notes an interesting property of chaffing-and-winnowing is that third parties (such as an ISP) can opportunistically add it to communications without needing permission or coordination with the sender/recipient. A third-party (Charles) who transmits Alice's packets to Bob, interleaves the packets with corresponding bogus packets (called "chaff") with corresponding serial numbers, arbitrary symbols, and a random number in place of the MAC. Charles does not need to know the key to do that (real MACs are large enough that it is extremely unlikely to generate a valid one by chance, unlike in the example). Bob uses the MAC to find the authentic messages and drops the "chaff" messages. This process is called "winnowing". An eavesdropper located between Alice and Charles can easily read Alice's message. But an eavesdropper between Charles and Bob would have to tell which packets are bogus and which are real (i.e. to winnow, or "separate the wheat from the chaff"). That is infeasible if the MAC used is secure and Charles does not leak any information on packet authenticity (e.g. via timing). If a fourth party joins the example (named Darth) who wants to send counterfeit messages to impersonate Alice, it would require Alice to disclose her secret key. If Darth cannot force Alice to disclose an authentication key (the knowledge of which would enable him to forge messages from Alice), then her messages will remain confidential. Charles, on the other hand, is no target of Darth's at all, since Charles does not even possess any secret keys that could be disclosed. == Variations == The simple variant of the chaffing and winnowing technique described above adds many bits of overhead per bit of original message. To make the transmission more efficient, Alice can process her message with an all-or-nothing transform and then send it out in much larger chunks. The chaff packets will have to be modified accordingly. Because the original message can be reconstructed only by knowing all of its chunks, Charles needs to send only enough chaff packets to make finding the correct combination of packets computationally infeasible. Chaffing and winnowing lends itself especially well to use in packet-switched network environments such as the Internet, where each message (whose payload is typically small) is sent in a separate network packet. In another variant of the technique, Charles carefully interleaves packets coming from multiple senders. That eliminates the need for Charles to generate and inject bogus packets in the communication. However, the text of Alice's message cannot be well protected from other parties who are communicating via Charles at the same time. This variant also helps protect against information leakage and traffic analysis. == Implications for law enforcement == Ron Rivest suggests that laws related to cryptography, including export controls, would not apply to chaffing and winnowing because it does not employ any encryption at all. The power to authenticate is in many cases the power to control, and handing all authentication power to the government is beyond all reason The author of the paper proposes that the security implications of handing everyone's authentication keys to the government for law-enforcement purposes would be far too risky, since possession of the key would enable someone to masquerade and communicate as another entity, such as an airline controller. Furthermore, Ron Rivest contemplates the possibility of rogue law enforcement officials framing up innocent parties by introducing the chaff into their communications, concluding that drafting a law restricting chaffing and winnowing would be far too difficult. == Trivia == The term winnowing was suggested by Ronald Rivest's father. Before the publication of Rivest's paper in 1998 other people brought to his attention a 1965 novel, Rex Stout's The Doorbell Rang, which describes the same concept and was thus included in the paper's references.

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  Server-Gated Cryptography

  Server-Gated Cryptography (SGC), also known as International Step-Up by Netscape, is a defunct mechanism that was used to step up from 40-bit or 56-bit to 128-bit cipher suites with SSL. It was created in response to United States federal legislation on the export of strong cryptography in the 1990s. The legislation had limited encryption to weak algorithms and shorter key lengths in software exported outside of the United States of America. When the legislation added an exception for financial transactions, SGC was created as an extension to SSL with the certificates being restricted to financial organisations. In 1999, this list was expanded to include online merchants, healthcare organizations, and insurance companies. This legislation changed in January 2000, resulting in vendors no longer shipping export-grade browsers and SGC certificates becoming available without restriction. Internet Explorer supported SGC starting with patched versions of Internet Explorer 3. SGC became obsolete when Internet Explorer 5.01 SP1 and Internet Explorer 5.5 started supporting strong encryption without the need for a separate high encryption pack (except on Windows 2000, which needs its own high encryption pack that was included in Service Pack 2 and later). "Export-grade" browsers are unusable on the modern Web due to many servers disabling export cipher suites. Additionally, these browsers are incapable of using SHA-2 family signature hash algorithms like SHA-256. Certification authorities are trying to phase out the new issuance of certificates with the older SHA-1 signature hash algorithm. The continuing use of SGC facilitates the use of obsolete, insecure Web browsers with HTTPS. However, while certificates that use the SHA-1 signature hash algorithm remain available, some certificate authorities continue to issue SGC certificates (often charging a premium for them) although they are obsolete. The reason certificate authorities can charge a premium for SGC certificates is that browsers only allowed a limited number of roots to support SGC. When an SSL handshake takes place, the software (e.g. a web browser) would list the ciphers that it supports. Although the weaker exported browsers would only include weaker ciphers in its initial SSL handshake, the browser also contained stronger cryptography algorithms. There are two protocols involved to activate them. Netscape Communicator 4 used International Step-Up, which used the now obsolete insecure renegotiation to change to a stronger cipher suite. Microsoft used SGC, which sends a new Client Hello message listing the stronger cipher suites on the same connection after the certificate is determined to be SGC capable, and also supported Netscape Step-Up for compatibility (though this support in the NT 4.0 SP6 and IE 5.01 version had a bug where changing MAC algorithms during Step-Up did not work properly).

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  ImHex

  ImHex is a free cross-platform hex editor available on Windows, macOS, and Linux. ImHex is used by programmers and reverse engineers to view and analyze binary data. == History == The initial release of the project in November 2020, saw significant interest on GitHub. == Features == Features include: Hex editor Custom pattern matching and analysis scripting language Visual, node based data pre-processor Disassembler Running and visualizing of YARA rules Bookmarks Binary data diffing Additional Tools MSVC, Itanium, D and Rust name demangler ASCII table Calculator Base converter File utilities IEEE 754 floating point decoder Division by invariant multiplication calculator TCP/IP client and server Support for: Data importing and exporting ASCII string, Unicode string, numeric, hexadecimal and regular expressions search Byte manipulation File hashing Plug-ins

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  Key Transparency

  Key Transparency allows communicating parties to verify public keys used in end-to-end encryption. In many end-to-end encryption services, to initiate communication a user will reach out to a central server and request the public keys of the user with which they wish to communicate. If the central server is malicious or becomes compromised, a man-in-the-middle attack can be launched through the issuance of incorrect public keys. The communications can then be intercepted and manipulated. Additionally, legal pressure could be applied by surveillance agencies to manipulate public keys and read messages. With Key Transparency, public keys are posted to a public log that can be universally audited. Communicating parties can verify public keys used are accurate.

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  Social recruiting

  Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates. It also uses social media to advertise jobs either through HR vendors or through crowdsourcing where job seekers and others share job openings within their online social networks. Social recruiting's effectiveness and return on investment have been difficult to determine, since applicants do not usually apply through the social channels which first attracted them. In May 2013, Maximum Employment Marketing Group released the Social Recruitment Monitor, which ranks the reach, engagement, and interactivity of employers' social recruiting efforts around the world. == Social recruitment software == The social recruitment software market (a form of e-recruitment) is often included in the wider talent management software sector. Bersin & Associates valued the wider talent management market at over $2bn in 2007. Social recruitment increasingly sits at an intersection of a number of fast-moving areas including social networking, recruitment and now cloud computing. Additionally, mobile recruiting has become another hot topic, especially with the rise in tablet and smartphone usage. In 2012, there was a rise of tech companies using social recruiting applications to find and screen applicants. As more companies saw value in filling jobs by putting them on the social platforms where millions of people spend at least 37 minutes daily, there developed a much larger focus on social recruiting among the talent acquisition community. By mid-2013, many major enterprise companies such as Pepsi, Gap, AIG, and Oracle had begun effectively utilizing social recruiting software, making it clear that large corporations were open to automating or streamlining (and ultimately investing in) their social recruiting processes.

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  Viral marketing

  Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr

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  Couch to 5K

  Couch to 5K, abbreviated C25K, is an exercise plan that gradually progresses from beginner running toward a 5 kilometre (3.1 mile) run over nine weeks. == Operations == The Couch to 5K running plan, also known as C25K, created by Josh Clark in 1996, was developed with the expectation of creating a plan for new runners to start running. The plan is aimed to have users work out for 20 to 30 minutes, three days a week. Within the program, users can be expected to perform different tasks such as intervals of running with period of short walks in between to help build endurance in the weeks up to the final goal of a 5K run. During the nine weeks leading up to the race, the runner will learn to set their own pace and where their strengths and weaknesses are within running. Often, the daily workouts start with a five-minute warm-up walk and works up to running five kilometres without a walking break within nine weeks. Users are not expected to have any experience in running and can be some of the first running that they ever do. The main goal is to turn that unexperienced runner into someone who can run a 5K. Clark started the website Kick and featured C25K on the site. In 2001, Kick merged with Cool Running, a New England–based running site. Clark later sold his stake in Cool Running and the Couch to 5K program. Cool Running was absorbed into Active.com, operated by Active Network, LLC. Active Network provides mobile apps for Couch to 5K, as well as 5K to 10K, a follow-up program. The NHS in the UK provides downloadable podcasts and a smartphone app (Android and iOS) for the plan. A mobile app, created by Zen Labs, has training plans that are based on the Couch to 5K running plan from CoolRunning.com. It is one of the highest-rated health and fitness apps available on Android and iOS. As of 2016, the C25K app has been used by over 5 million people.

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  Social media use in hiring

  Social media use in hiring refers to the examination by employers of job applicants' (public) social media profiles as part of the hiring assessment. For example, the vast majority of Fortune 500 companies use social media as a tool to screen prospective employees and as a tool for talent acquisition. This practice raises ethical questions. Employers and recruiters note that they have access only to information that applicants choose to make public. Many Western-European countries restrict employer's use of social media in the workplace. States including Arkansas, California, Colorado, Illinois, Maryland, Michigan, Nevada, New Jersey, New Mexico, Utah, Washington, and Wisconsin protect applicants and employees from surrendering usernames and passwords for social media accounts. Use of social media has caused significant problems for some applicants who are active on social media. A 2013 survey of 17,000 young people in six countries found that one in ten people aged 16 to 34 claimed to have been rejected for a job because of social media activity. Social media services have been reported to affect deception in resumes. While these services do not affect deception frequency, it does increase deception about interests and hobbies. == Ethical implications == This issue raises many ethical questions that some consider an employer's right and others consider discrimination. As of 2016, except in the states of California, Maryland, and Illinois, there are no laws that prohibit employers from using social media profiles as a basis of whether or not someone should be hired. Title VII also prohibits discrimination during any aspect of employment including hiring or firing, recruitment, or testing. Social media has been integrating into the workplace, and this has led to conflicts within employees and employers.[107] Particularly, Facebook has been seen as a popular platform for employers to investigate in order to learn more about potential employees. This conflict first started in Maryland when an employer requested and received an employee's Facebook username and password. State lawmakers first introduced legislation in 2012 to prohibit employers from requesting passwords to personal social accounts in order to get a job or to keep a job. This led to Canada, Germany, the U.S. Congress and 11 U.S. states to pass or propose legislation that prevents employers' access to private social accounts of employees.[108] Many Western European countries have already implemented laws that restrict the regulation of social media in the workplace. States including Arkansas, California, Colorado, Illinois, Maryland, Michigan, Nevada, New Jersey, New Mexico, Utah, Washington, and Wisconsin have passed legislation that protects potential employees and current employees from employers that demand them to give forth their username or password for a social media account. Laws that forbid employers from disciplining an employee based on activity off the job on social media sites have also been put into act in states including California, Colorado, Connecticut, North Dakota, and New York. Several states have similar laws that protect students in colleges and universities from having to grant access to their social media accounts. Eight states have passed the law that prohibits post secondary institutions from demanding social media login information from any prospective or current students and privacy legislation has been introduced or is pending in at least 36 states as of July 2013. As of May 2014, legislation has been introduced and is in the process of pending in at least 28 states and has been enacted in Maine and Wisconsin. In addition, the National Labor Relations Board has been devoting a lot of their attention to attacking employer policies regarding social media that can discipline employees who seek to speak and post freely on social media sites. Use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites. A 2014 survey of recruiters found that 93% of them check candidates' social media postings. Moreover, professor Stijn Baert of Ghent University conducted a field experiment in which fictitious job candidates applied for real job vacancies in Belgium. They were identical except in one respect: their Facebook profile photos. It was found that candidates with the most wholesome photos were a lot more likely to receive invitations for job interviews than those with the more controversial photos. In addition, Facebook profile photos had a greater impact on hiring decisions when candidates were highly educated. These cases have created some privacy implications as to whether or not companies should have the right to look at employee's Facebook profiles. In March 2012, Facebook decided they might take legal action against employers for gaining access to employee's profiles through their passwords. According to Facebook Chief Privacy Officer for policy, Erin Egan, the company has worked hard to give its users the tools to control who sees their information. He also said users shouldn't be forced to share private information and communications just to get a job. According to the network's Statement of Rights and Responsibilities, sharing or soliciting a password is a violation of Facebook policy. Employees may still give their password information out to get a job, but according to Erin Egan, Facebook will continue to do their part to protect the privacy and security of their users. == Impacts == Use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites. A 2014 survey of recruiters found that 93% of them check candidates' social media postings. Moreover, in 2015 professor Stijn Baert of Ghent University conducted a field experiment in which fictitious job candidates applied for real job vacancies in Belgium. They were identical except in one respect: their Facebook profile photos. It was found that candidates with the most wholesome photos were a lot more likely to receive invitations for job interviews than those with the more controversial photos. In addition, Facebook profile photos had a greater impact on hiring decisions when candidates were highly educated. These cases have created some privacy implications as to whether or not companies should have the right to look at employee's Facebook profiles. In March 2012, Facebook decided they might take legal action against employers for gaining access to employee's profiles through their passwords. According to Facebook Chief Privacy Officer for policy, Erin Egan, the company has worked hard to give its users the tools to control who sees their information. He also said users shouldn't be forced to share private information and communications just to get a job. According to the network's Statement of Rights and Responsibilities, sharing or soliciting a password is a violation of Facebook policy. Employees may still give their password information out to get a job, but according to Erin Egan, Facebook will continue to do their part to protect the privacy and security of their users. == Policy Responses == 26 US states now have laws against an employer requiring a current or potential employee to give the employer their username and password.

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  Data validation and reconciliation

  Industrial process data validation and reconciliation, or more briefly, process data reconciliation (PDR), is a technology that uses process information and mathematical methods in order to automatically ensure data validation and reconciliation by correcting measurements in industrial processes. The use of PDR allows for extracting accurate and reliable information about the state of industry processes from raw measurement data and produces a single consistent set of data representing the most likely process operation. == Models, data and measurement errors == Industrial processes, for example chemical or thermodynamic processes in chemical plants, refineries, oil or gas production sites, or power plants, are often represented by two fundamental means: Models that express the general structure of the processes, Data that reflects the state of the processes at a given point in time. Models can have different levels of detail, for example one can incorporate simple mass or compound conservation balances, or more advanced thermodynamic models including energy conservation laws. Mathematically the model can be expressed by a nonlinear system of equations F ( y ) = 0 {\displaystyle F(y)=0\,} in the variables y = ( y 1 , … , y n ) {\displaystyle y=(y_{1},\ldots ,y_{n})} , which incorporates all the above-mentioned system constraints (for example the mass or heat balances around a unit). A variable could be the temperature or the pressure at a certain place in the plant. === Error types === Data originates typically from measurements taken at different places throughout the industrial site, for example temperature, pressure, volumetric flow rate measurements etc. To understand the basic principles of PDR, it is important to first recognize that plant measurements are never 100% correct, i.e. raw measurement y {\displaystyle y\,} is not a solution of the nonlinear system F ( y ) = 0 {\displaystyle F(y)=0\,\!} . When using measurements without correction to generate plant balances, it is common to have incoherencies. Measurement errors can be categorized into two basic types: random errors due to intrinsic sensor accuracy and systematic errors (or gross errors) due to sensor calibration or faulty data transmission. Random errors means that the measurement y {\displaystyle y\,\!} is a random variable with mean y ∗ {\displaystyle y^{}\,\!} , where y ∗ {\displaystyle y^{}\,\!} is the true value that is typically not known. A systematic error on the other hand is characterized by a measurement y {\displaystyle y\,\!} which is a random variable with mean y ¯ {\displaystyle {\bar {y}}\,\!} , which is not equal to the true value y ∗ {\displaystyle y^{}\,} . For ease in deriving and implementing an optimal estimation solution, and based on arguments that errors are the sum of many factors (so that the Central limit theorem has some effect), data reconciliation assumes these errors are normally distributed. Other sources of errors when calculating plant balances include process faults such as leaks, unmodeled heat losses, incorrect physical properties or other physical parameters used in equations, and incorrect structure such as unmodeled bypass lines. Other errors include unmodeled plant dynamics such as holdup changes, and other instabilities in plant operations that violate steady state (algebraic) models. Additional dynamic errors arise when measurements and samples are not taken at the same time, especially lab analyses. The normal practice of using time averages for the data input partly reduces the dynamic problems. However, that does not completely resolve timing inconsistencies for infrequently-sampled data like lab analyses. This use of average values, like a moving average, acts as a low-pass filter, so high frequency noise is mostly eliminated. The result is that, in practice, data reconciliation is mainly making adjustments to correct systematic errors like biases. === Necessity of removing measurement errors === ISA-95 is the international standard for the integration of enterprise and control systems It asserts that: Data reconciliation is a serious issue for enterprise-control integration. The data have to be valid to be useful for the enterprise system. The data must often be determined from physical measurements that have associated error factors. This must usually be converted into exact values for the enterprise system. This conversion may require manual, or intelligent reconciliation of the converted values [...]. Systems must be set up to ensure that accurate data are sent to production and from production. Inadvertent operator or clerical errors may result in too much production, too little production, the wrong production, incorrect inventory, or missing inventory. == History == PDR has become more and more important due to industrial processes that are becoming more and more complex. PDR started in the early 1960s with applications aiming at closing material balances in production processes where raw measurements were available for all variables. At the same time the problem of gross error identification and elimination has been presented. In the late 1960s and 1970s unmeasured variables were taken into account in the data reconciliation process., PDR also became more mature by considering general nonlinear equation systems coming from thermodynamic models., , Quasi steady state dynamics for filtering and simultaneous parameter estimation over time were introduced in 1977 by Stanley and Mah. Dynamic PDR was formulated as a nonlinear optimization problem by Liebman et al. in 1992. == Data reconciliation == Data reconciliation is a technique that targets at correcting measurement errors that are due to measurement noise, i.e. random errors. From a statistical point of view the main assumption is that no systematic errors exist in the set of measurements, since they may bias the reconciliation results and reduce the robustness of the reconciliation. Given n {\displaystyle n} measurements y i {\displaystyle y_{i}} , data reconciliation can mathematically be expressed as an optimization problem of the following form: min x , y ∗ ∑ i = 1 n ( y i ∗ − y i σ i ) 2 subject to F ( x , y ∗ ) = 0 y min ≤ y ∗ ≤ y max x min ≤ x ≤ x max , {\displaystyle {\begin{aligned}\min _{x,y^{}}&\sum _{i=1}^{n}\left({\frac {y_{i}^{}-y_{i}}{\sigma _{i}}}\right)^{2}\\{\text{subject to }}&F(x,y^{})=0\\&y_{\min }\leq y^{}\leq y_{\max }\\&x_{\min }\leq x\leq x_{\max },\end{aligned}}\,\!} where y i ∗ {\displaystyle y_{i}^{}\,\!} is the reconciled value of the i {\displaystyle i} -th measurement ( i = 1 , … , n {\displaystyle i=1,\ldots ,n\,\!} ), y i {\displaystyle y_{i}\,\!} is the measured value of the i {\displaystyle i} -th measurement ( i = 1 , … , n {\displaystyle i=1,\ldots ,n\,\!} ), x j {\displaystyle x_{j}\,\!} is the j {\displaystyle j} -th unmeasured variable ( j = 1 , … , m {\displaystyle j=1,\ldots ,m\,\!} ), and σ i {\displaystyle \sigma _{i}\,\!} is the standard deviation of the i {\displaystyle i} -th measurement ( i = 1 , … , n {\displaystyle i=1,\ldots ,n\,\!} ), F ( x , y ∗ ) = 0 {\displaystyle F(x,y^{})=0\,\!} are the p {\displaystyle p\,\!} process equality constraints and x min , x max , y min , y max {\displaystyle x_{\min },x_{\max },y_{\min },y_{\max }\,\!} are the bounds on the measured and unmeasured variables. The term ( y i ∗ − y i σ i ) 2 {\displaystyle \left({\frac {y_{i}^{}-y_{i}}{\sigma _{i}}}\right)^{2}\,\!} is called the penalty of measurement i. The objective function is the sum of the penalties, which will be denoted in the following by f ( y ∗ ) = ∑ i = 1 n ( y i ∗ − y i σ i ) 2 {\displaystyle f(y^{})=\sum _{i=1}^{n}\left({\frac {y_{i}^{}-y_{i}}{\sigma _{i}}}\right)^{2}} . In other words, one wants to minimize the overall correction (measured in the least squares term) that is needed in order to satisfy the system constraints. Additionally, each least squares term is weighted by the standard deviation of the corresponding measurement. The standard deviation is related to the accuracy of the measurement. For example, at a 95% confidence level, the standard deviation is about half the accuracy. === Redundancy === Data reconciliation relies strongly on the concept of redundancy to correct the measurements as little as possible in order to satisfy the process constraints. Here, redundancy is defined differently from redundancy in information theory. Instead, redundancy arises from combining sensor data with the model (algebraic constraints), sometimes more specifically called "spatial redundancy", "analytical redundancy", or "topological redundancy". Redundancy can be due to sensor redundancy, where sensors are duplicated in order to have more than one measurement of the same quantity. Redundancy also arises when a single variable can be estimated in several independent ways from separate sets of measurements at a given time or time averaging period, using the algebraic constraints. Redundancy is linked to the concept

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