AI For Business Edinburgh

AI For Business Edinburgh — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Active learning (machine learning)

    Active learning (machine learning)

    Active learning is a special case of machine learning in which a learning algorithm can interactively query a human user (or some other information source) to label new data points with the desired outputs. The human user must possess expertise in the problem domain, including the ability to consult authoritative sources when necessary. In statistics literature, it is sometimes also called optimal experimental design. The information source is also called teacher or oracle. There are situations in which unlabeled data is abundant but manual labeling is expensive. In such a scenario, learning algorithms can actively query the teacher for labels. Since the learner chooses the examples, the number of examples to learn a concept can often be much lower than the number required in normal supervised learning. However, there is a risk that the algorithm is overwhelmed by uninformative examples. Recent developments are dedicated to multi-label active learning, hybrid active learning and active learning in a single-pass (on-line) context, combining concepts from the field of machine learning (e.g. conflict and ignorance) with adaptive, incremental learning policies in the field of online machine learning. Using active learning allows for faster development of a machine learning algorithm, when comparative updates would require a quantum or super computer. Large-scale active learning projects may benefit from crowdsourcing frameworks such as Amazon Mechanical Turk that include many humans in the active learning loop. == Definitions == Let T be the total set of all data under consideration. For example, in a protein engineering problem, T would include all proteins that are known to have a certain interesting activity and all additional proteins that one might want to test for that activity. During each iteration, i, T is broken up into three subsets T K , i {\displaystyle \mathbf {T} _{K,i}} : Data points where the label is known. T U , i {\displaystyle \mathbf {T} _{U,i}} : Data points where the label is unknown. T C , i {\displaystyle \mathbf {T} _{C,i}} : A subset of TU,i that is chosen to be labeled. Most of the current research in active learning involves the best method to choose the data points for TC,i. == Scenarios == Pool-based sampling: In this approach, which is the most well known scenario, the learning algorithm attempts to evaluate the entire dataset before selecting data points (instances) for labeling. It is often initially trained on a fully labeled subset of the data using a machine-learning method such as logistic regression or SVM that yields class-membership probabilities for individual data instances. The candidate instances are those for which the prediction is most ambiguous. Instances are drawn from the entire data pool and assigned a confidence score, a measurement of how well the learner "understands" the data. The system then selects the instances for which it is the least confident and queries the teacher for the labels. The theoretical drawback of pool-based sampling is that it is memory-intensive and is therefore limited in its capacity to handle enormous datasets, but in practice, the rate-limiting factor is that the teacher is typically a (fatiguable) human expert who must be paid for their effort, rather than computer memory. Stream-based selective sampling: Here, each consecutive unlabeled instance is examined one at a time with the machine evaluating the informativeness of each item against its query parameters. The learner decides for itself whether to assign a label or query the teacher for each datapoint. As contrasted with Pool-based sampling, the obvious drawback of stream-based methods is that the learning algorithm does not have sufficient information, early in the process, to make a sound assign-label-vs ask-teacher decision, and it does not capitalize as efficiently on the presence of already labeled data. Therefore, the teacher is likely to spend more effort in supplying labels than with the pool-based approach. Membership query synthesis: This is where the learner generates synthetic data from an underlying natural distribution. For example, if the dataset are pictures of humans and animals, the learner could send a clipped image of a leg to the teacher and query if this appendage belongs to an animal or human. This is particularly useful if the dataset is small. The challenge here, as with all synthetic-data-generation efforts, is in ensuring that the synthetic data is consistent in terms of meeting the constraints on real data. As the number of variables/features in the input data increase, and strong dependencies between variables exist, it becomes increasingly difficult to generate synthetic data with sufficient fidelity. For example, to create a synthetic data set for human laboratory-test values, the sum of the various white blood cell (WBC) components in a white blood cell differential must equal 100, since the component numbers are really percentages. Similarly, the enzymes alanine transaminase (ALT) and aspartate transaminase (AST) measure liver function (though AST is also produced by other tissues, e.g., lung, pancreas) A synthetic data point with AST at the lower limit of normal range (8–33 units/L) with an ALT several times above normal range (4–35 units/L) in a simulated chronically ill patient would be physiologically impossible. == Query strategies == Algorithms for determining which data points should be labeled can be organized into a number of different categories, based upon their purpose: Balance exploration and exploitation: the choice of examples to label is seen as a dilemma between the exploration and the exploitation over the data space representation. This strategy manages this compromise by modelling the active learning problem as a contextual bandit problem. For example, Bouneffouf et al. propose a sequential algorithm named Active Thompson Sampling (ATS), which, in each round, assigns a sampling distribution on the pool, samples one point from this distribution, and queries the oracle for this sample point label. Expected model change: label those points that would most change the current model. Expected error reduction: label those points that would most reduce the model's generalization error. Exponentiated Gradient Exploration for Active Learning: In this paper, the author proposes a sequential algorithm named exponentiated gradient (EG)-active that can improve any active learning algorithm by an optimal random exploration. Uncertainty sampling: label those points for which the current model is least certain as to what the correct output should be. Query by committee: a variety of models are trained on the current labeled data, and vote on the output for unlabeled data; label those points for which the "committee" disagrees the most Querying from diverse subspaces or partitions: When the underlying model is a forest of trees, the leaf nodes might represent (overlapping) partitions of the original feature space. This offers the possibility of selecting instances from non-overlapping or minimally overlapping partitions for labeling. Variance reduction: label those points that would minimize output variance, which is one of the components of error. Conformal prediction: predicts that a new data point will have a label similar to old data points in some specified way and degree of the similarity within the old examples is used to estimate the confidence in the prediction. Mismatch-first farthest-traversal: The primary selection criterion is the prediction mismatch between the current model and nearest-neighbour prediction. It targets on wrongly predicted data points. The second selection criterion is the distance to previously selected data, the farthest first. It aims at optimizing the diversity of selected data. User-centered labeling strategies: Learning is accomplished by applying dimensionality reduction to graphs and figures like scatter plots. Then the user is asked to label the compiled data (categorical, numerical, relevance scores, relation between two instances). A wide variety of algorithms have been studied that fall into these categories. While the traditional AL strategies can achieve remarkable performance, it is often challenging to predict in advance which strategy is the most suitable in a particular situation. In recent years, meta-learning algorithms have been gaining in popularity. Some of them have been proposed to tackle the problem of learning AL strategies instead of relying on manually designed strategies. A benchmark which compares 'meta-learning approaches to active learning' to 'traditional heuristic-based Active Learning' may give intuitions if 'Learning active learning' is at the crossroads == Minimum marginal hyperplane == Some active learning algorithms are built upon support-vector machines (SVMs) and exploit the structure of the SVM to determine which data points to label. Such methods usually calculate the margin, W, of each u

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  • Localhost

    Localhost

    In computer networking, localhost is a hostname that refers to the current computer used to access it. The name localhost is reserved for loopback purposes. It is used to access the network services that are running on the host via the loopback network interface. Using the loopback interface bypasses any local network interface hardware. == Loopback == The local loopback mechanism may be used to run a network service on a host without requiring a physical network interface, or without making the service accessible from the networks the computer may be connected to. For example, a locally installed website may be accessed from a Web browser by the URL http://localhost to display its home page. IPv4 network standards reserve the entire address block 127.0.0.0/8 (more than 16 million addresses) for loopback purposes. That means any packet sent to any of those addresses is looped back. The address 127.0.0.1 is the standard address for IPv4 loopback traffic; the rest are not supported by all operating systems. However, they can be used to set up multiple server applications on the host, all listening on the same port number. In the IPv6 addressing architecture there is only a single address assigned for loopback: ::1. The standard precludes the assignment of that address to any physical interface, as well as its use as the source or destination address in any packet sent to remote hosts. == Name resolution == The name localhost normally resolves to the IPv4 loopback address 127.0.0.1, and to the IPv6 loopback address ::1. This resolution is normally configured by the following lines in the operating system's hosts file: 127.0.0.1 localhost ::1 localhost The name may also be resolved by Domain Name System (DNS) servers, but there are special considerations governing the use of this name: An IPv4 or IPv6 address query for the name localhost must always resolve to the respective loopback address. Applications may resolve the name to a loopback address themselves, or pass it to the local name resolver mechanisms. When a name resolver receives an address (A or AAAA) query for localhost, it should return the appropriate loopback addresses, and negative responses for any other requested record types. Queries for localhost should not be sent to caching name servers. To avoid burdening the Domain Name System root servers with traffic, caching name servers should never request name server records for localhost, or forward resolution to authoritative name servers. When authoritative name servers receive queries for 'localhost' in spite of the provisions mentioned above, they should resolve them appropriately. In addition to the mapping of localhost to the loopback addresses (127.0.0.1 and ::1), localhost may also be mapped to other IPv4 (loopback) addresses and it is also possible to assign other, or additional, names to any loopback address. The mapping of localhost to addresses other than the designated loopback address range in the hosts file or in DNS is not guaranteed to have the desired effect, as applications may map the name internally. In the Domain Name System, the name .localhost is reserved as a top-level domain name, originally set aside to avoid confusion with the hostname localhost. Domain name registrars are precluded from delegating domain names in the top-level .localhost domain. == Historical notes == In 1981, the block 127.0.0.0/8 got a 'reserved' status, as not to assign it as a general purpose class A IP network. This block was officially assigned for loopback purposes in 1986. Its purpose as a Special Use IPv4 Address block was confirmed in 1994,, 2002, 2010,, and last in 2013. From the outset, in 1995, the single IPv6 loopback address ::1 was defined. Its purpose and definition was unchanged in 1998,, 2003,, and up to the current definition, in 2006. == Packet processing == The processing of any packet sent to a loopback address, is implemented in the link layer of the TCP/IP stack. Such packets are never passed to any network interface controller (NIC) or hardware device driver and must not appear outside of a computing system, or be routed by any router. This permits software testing and local services, even in the absence of any hardware network interfaces. Looped-back packets are distinguished from any other packets traversing the TCP/IP stack only by the special IP address they were addressed to. Thus, the services that ultimately receive them respond according to the specified destination. For example, an HTTP service could route packets addressed to 127.0.0.99:80 and 127.0.0.100:80 to different Web servers, or to a single server that returns different web pages. To simplify such testing, the hosts file may be configured to provide appropriate names for each address. Packets received on a non-loopback interface with a loopback source or destination address must be dropped. Such packets are sometimes referred to as Martian packets. As with any other bogus packets, they may be malicious and any problems they might cause can be avoided by applying bogon filtering. == Special cases == The releases of the MySQL database differentiate between the use of the hostname localhost and the use of the addresses 127.0.0.1 and ::1. When using localhost as the destination in a client connector interface of an application, the MySQL application programming interface connects to the database using a Unix domain socket, while a TCP connection via the loopback interface requires the direct use of the explicit address. One notable exception to the use of the 127.0.0.0/8 addresses is their use in Multiprotocol Label Switching (MPLS) traceroute error detection, in which their property of not being routable provides a convenient means to avoid delivery of faulty packets to end users.

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  • Simply Local

    Simply Local

    Simply Local is a decentralized community social networking and neighborhood broadcasting service developed by Simply Local, based in New Delhi. The app is used as a tool by residents to bridge the information gap and know what is happening in the locality. Simply Local creates private geo-fenced networks for people living in an area and provides social and community related services within that network. The user doesn’t post to a single person but broadcasts to a chosen community. One of its primary purposes is also to connect citizens to their elected representatives. Each community is independent of the other and information shared remains telescoped to that particular community. The app has been designed to maintain privacy and security of users and provides decentralized social networking in the sense that it forms an owner-independent, micro community, which is not connected with the world outside. Simply Local is available on Android Play and iOS App Store. It is available in two languages - English and Hindi. Simply Local’s founder and CEO is Nikhil Bapna. == History == 2020 May: Included as a Top 5 Useful App by Zee News. 2020: Used to connect candidates with local residents during the Delhi assembly elections. 2019: Renamed from Gadfly to its current name. 2018: Used for Karnataka State Elections to get detailed information on candidates. 2017: Launched under the name Gadfly as a tool to connect citizens with their elected representatives.

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  • Data hub

    Data hub

    A data hub is a center of data exchange that is supported by data science, data engineering, and data warehouse technologies to interact with endpoints such as applications and algorithms. == Features == A data hub differs from a data warehouse in that it is generally unintegrated and often at different grains. It differs from an operational data store because a data hub does not need to be limited to operational data. A data hub differs from a data lake by homogenizing data and possibly serving data in multiple desired formats, rather than simply storing it in one place, and by adding other value to the data such as de-duplication, quality, security, and a standardized set of query services. A data lake tends to store data in one place for availability, and allow/require the consumer to process or add value to the data. Data hubs are ideally the "go-to" place for data within an enterprise, so that many point-to-point connections between callers and data suppliers do not need to be made, and so that the data hub organization can negotiate deliverables and schedules with various data enclave teams, rather than being an organizational free-for-all as different teams try to get new services and features from many other teams.

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  • Arattai

    Arattai

    Arattai Messenger (or simply Arattai) is an encrypted messaging service for instant messaging, voice calls, and video calls, developed by Zoho Corporation. The name Arattai means "chat" or "conversation" in Tamil. The app was soft-launched in January 2021. The app saw a sharp surge in downloads in September 2025, partially fueled by endorsements from Indian government officials. However, the app dropped from the top rankings in October 2025. == History == Arattai was initially tested internally among Zoho employees before being released publicly in early 2021. The launch coincided with a surge in interest for privacy-focused and messaging services, triggered by concerns over WhatsApp's updated terms of service. In September 2025, Arattai experienced a major surge in adoption, with daily sign-ups reportedly increasing 100-fold, from around 3,000 to more than 350,000 in three days. The surge in downloads was attributed to Zoho products being promoted by Indian government officials as part of their Make in India push for homegrown alternatives to foreign‐owned apps, amid deteriorating India–US relations. The growth temporarily strained Zoho's infrastructure, prompting rapid scaling of servers and capacity expansion. During the same period, the app reached the top position in Apple's App Store charts for the "Social Networking" category in India. The app dropped from the top ranking in late October 2025. == Reception == At launch, Arattai was positioned as a potential domestic rival to WhatsApp in India, but analysts noted that it faced challenges with encryption, ecosystem, and network effect. Critics pointed to occasional sync delays.

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  • Data hub

    Data hub

    A data hub is a center of data exchange that is supported by data science, data engineering, and data warehouse technologies to interact with endpoints such as applications and algorithms. == Features == A data hub differs from a data warehouse in that it is generally unintegrated and often at different grains. It differs from an operational data store because a data hub does not need to be limited to operational data. A data hub differs from a data lake by homogenizing data and possibly serving data in multiple desired formats, rather than simply storing it in one place, and by adding other value to the data such as de-duplication, quality, security, and a standardized set of query services. A data lake tends to store data in one place for availability, and allow/require the consumer to process or add value to the data. Data hubs are ideally the "go-to" place for data within an enterprise, so that many point-to-point connections between callers and data suppliers do not need to be made, and so that the data hub organization can negotiate deliverables and schedules with various data enclave teams, rather than being an organizational free-for-all as different teams try to get new services and features from many other teams.

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  • Rassd News Network

    Rassd News Network

    Rassd News Network, also known by its initials of RNN (Arabic:شبكة رصد الاخبارية), is an alternative media network based in Cairo, Egypt. RNN was launched as a Facebook-based news source launched on January 25, 2011. It quickly advanced to become a primary contributor of Egyptian revolution-related news that year. Applying the motto "From the people to the people," the citizen journalists who created RNN have since added a Twitter feed and launched an independent website dedicated to short news stories favored by an online audience. RNN is an organized citizen news network with four working committees; one for editing the news, another to support the correspondents covering Egypt, a third for managing the multimedia feeds and a fourth for staff functions such as development, training and public relations. RNN's Arabic name, Rassd, is an acronym that stands for Rakeb (observe), Sawwer (record) and Dawwen (blog). RNN created a Ustream channel on January 27, 2011, and a YouTube account a month later. The success of RNN and its new social media model is evidenced in its recent local network expansion into Libya, Morocco, Syria, Jerusalem and Turkey. Even so, one media scholar in the US (commenting in 2011) called the accuracy of RNN's reporting "fairly mediocre". RNN has endured closures of their Facebook profile and YouTube account as part of the attacks from private media, attempting to thwart their work and influence their content. == Use of RNN's news by international media == RNN has been a global source of Egyptian revolution-related news since its launch. During the early days of the citizen uprisings across the Middle East, major networks such as BBC, Reuters, Al Jazeera and Al Arabiya used some of Rassd's news and photos, and followed the network on Twitter. Three days after the online portal went live it was streaming video to MSNBC through its Facebook page. Then on February 5, 2011, Louisville's NBC-affiliate cited RNN, Cairo when it reported that President Hosni Mubarak had stepped down as head of Egypt's ruling party.

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  • Media evaluation

    Media evaluation

    Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.

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  • Observability (software)

    Observability (software)

    In software engineering, more specifically in distributed computing, observability is the ability to collect data about programs' execution, modules' internal states, and the communication among components. To improve observability, software engineers use a wide range of logging and tracing techniques to gather telemetry information, and tools to analyze and use it. Observability is foundational to site reliability engineering, as it is the first step in triaging a service outage. One of the goals of observability is to minimize the amount of prior knowledge needed to debug an issue. == Etymology, terminology and definition == The term is borrowed from control theory, where the "observability" of a system measures how well its state can be determined from its outputs. Similarly, software observability measures how well a system's state can be understood from the obtained telemetry (metrics, logs, traces, profiling). The definition of observability varies by vendor: Observability is the process of making a system’s internal state more transparent. Systems are made observable by the data they produce, which in turn helps you to determine if your infrastructure or application is healthy and functioning normally. a measure of how well you can understand and explain any state your system can get into, no matter how novel or bizarre [...] without needing to ship new code software tools and practices for aggregating, correlating and analyzing a steady stream of performance data from a distributed application along with the hardware and network it runs onobservability starts by shipping all your raw data to central service before you begin analysisthe ability to measure a system’s current state based on the data it generates, such as logs, metrics, and traces Observability is tooling or a technical solution that allows teams to actively debug their system. Observability is based on exploring properties and patterns not defined in advance. proactively collecting, visualizing, and applying intelligence to all of your metrics, events, logs, and traces—so you can understand the behavior of your complex digital system The term is frequently referred to as its numeronym o11y (where 11 stands for the number of letters between the first letter and the last letter of the word). This is similar to other computer science abbreviations such as i18n and l10n and k8s. === Observability vs. monitoring === Observability and monitoring are sometimes used interchangeably. As tooling, commercial offerings and practices evolved in complexity, "monitoring" was re-branded as observability in order to differentiate new tools from the old. The terms are commonly contrasted in that systems are monitored using predefined sets of telemetry, and monitored systems may be observable. Majors et al. suggest that engineering teams that only have monitoring tools end up relying on expert foreknowledge (seniority), whereas teams that have observability tools rely on exploratory analysis (curiosity). == Telemetry types == Observability relies on three main types of telemetry data: metrics, logs and traces. Those are often referred to as "pillars of observability". === Metrics === A metric is a point in time measurement (scalar) that represents some system state. Examples of common metrics include: number of HTTP requests per second; total number of query failures; database size in bytes; time in seconds since last garbage collection. Monitoring tools are typically configured to emit alerts when certain metric values exceed set thresholds. Thresholds are set based on knowledge about normal operating conditions and experience. Metrics are typically tagged to facilitate grouping and searchability. Application developers choose what kind of metrics to instrument their software with, before it is released. As a result, when a previously unknown issue is encountered, it is impossible to add new metrics without shipping new code. Furthermore, their cardinality can quickly make the storage size of telemetry data prohibitively expensive. Since metrics are cardinality-limited, they are often used to represent aggregate values (for example: average page load time, or 5-second average of the request rate). Without external context, it is impossible to correlate between events (such as user requests) and distinct metric values. === Logs === Logs, or log lines, are generally free-form, unstructured text blobs that are intended to be human readable. Modern logging is structured to enable machine parsability. As with metrics, an application developer must instrument the application upfront and ship new code if different logging information is required. Logs typically include a timestamp and severity level. An event (such as a user request) may be fragmented across multiple log lines and interweave with logs from concurrent events. === Traces === ==== Distributed traces ==== A cloud native application is typically made up of distributed services which together fulfill a single request. A distributed trace is an interrelated series of discrete events (also called spans) that track the progression of a single user request. A trace shows the causal and temporal relationships between the services that interoperate to fulfill a request. Instrumenting an application with traces means sending span information to a tracing backend. The tracing backend correlates the received spans to generate presentable traces. To be able to follow a request as it traverses multiple services, spans are labeled with unique identifiers that enable constructing a parent-child relationship between spans. Span information is typically shared in the HTTP headers of outbound requests. === Continuous profiling === Continuous profiling is another telemetry type used to precisely determine how an application consumes resources. === Instrumentation === To be able to observe an application, telemetry about the application's behavior needs to be collected or exported. Instrumentation means generating telemetry alongside the normal operation of the application. Telemetry is then collected by an independent backend for later analysis. In fast-changing systems, instrumentation itself is often the best possible documentation, since it combines intention (what are the dimensions that an engineer named and decided to collect?) with the real-time, up-to-date information of live status in production. Instrumentation can be automatic, or custom. Automatic instrumentation offers blanket coverage and immediate value; custom instrumentation brings higher value but requires more intimate involvement with the instrumented application. Instrumentation can be native - done in-code (modifying the code of the instrumented application) - or out-of-code (e.g. sidecar, eBPF). Verifying new features in production by shipping them together with custom instrumentation is a practice called "observability-driven development". == "Pillars of observability" == Metrics, logs and traces are most commonly listed as the pillars of observability. Majors et al. suggest that the pillars of observability are high cardinality, high-dimensionality, and explorability, arguing that runbooks and dashboards have little value because "modern systems rarely fail in precisely the same way twice." == Self monitoring == Self monitoring is a practice where observability stacks monitor each other, in order to reduce the risk of inconspicuous outages. Self monitoring may be put in place in addition to high availability and redundancy to further avoid correlated failures.

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  • Cryptographic multilinear map

    Cryptographic multilinear map

    A cryptographic n {\displaystyle n} -multilinear map is a kind of multilinear map, that is, a function e : G 1 × ⋯ × G n → G T {\displaystyle e:G_{1}\times \cdots \times G_{n}\rightarrow G_{T}} such that for any integers a 1 , … , a n {\displaystyle a_{1},\ldots ,a_{n}} and elements g i ∈ G i {\displaystyle g_{i}\in G_{i}} , e ( g 1 a 1 , … , g n a n ) = e ( g 1 , … , g n ) ∏ i = 1 n a i {\displaystyle e(g_{1}^{a_{1}},\ldots ,g_{n}^{a_{n}})=e(g_{1},\ldots ,g_{n})^{\prod _{i=1}^{n}a_{i}}} , and which in addition is efficiently computable and satisfies some security properties. It has several applications on cryptography, as key exchange protocols, identity-based encryption, and broadcast encryption. There exist constructions of cryptographic 2-multilinear maps, known as bilinear maps, however, the problem of constructing such multilinear maps for n > 2 {\displaystyle n>2} seems much more difficult and the security of the proposed candidates is still unclear. == Definition == === For n = 2 === In this case, multilinear maps are mostly known as bilinear maps or pairings, and they are usually defined as follows: Let G 1 , G 2 {\displaystyle G_{1},G_{2}} be two additive cyclic groups of prime order q {\displaystyle q} , and G T {\displaystyle G_{T}} another cyclic group of order q {\displaystyle q} written multiplicatively. A pairing is a map: e : G 1 × G 2 → G T {\displaystyle e:G_{1}\times G_{2}\rightarrow G_{T}} , which satisfies the following properties: Bilinearity ∀ a , b ∈ F q ∗ , ∀ P ∈ G 1 , Q ∈ G 2 : e ( a P , b Q ) = e ( P , Q ) a b {\displaystyle \forall a,b\in F_{q}^{},\ \forall P\in G_{1},Q\in G_{2}:\ e(aP,bQ)=e(P,Q)^{ab}} Non-degeneracy If g 1 {\displaystyle g_{1}} and g 2 {\displaystyle g_{2}} are generators of G 1 {\displaystyle G_{1}} and G 2 {\displaystyle G_{2}} , respectively, then e ( g 1 , g 2 ) {\displaystyle e(g_{1},g_{2})} is a generator of G T {\displaystyle G_{T}} . Computability There exists an efficient algorithm to compute e {\displaystyle e} . In addition, for security purposes, the discrete logarithm problem is required to be hard in both G 1 {\displaystyle G_{1}} and G 2 {\displaystyle G_{2}} . === General case (for any n) === We say that a map e : G 1 × ⋯ × G n → G T {\displaystyle e:G_{1}\times \cdots \times G_{n}\rightarrow G_{T}} is an n {\displaystyle n} -multilinear map if it satisfies the following properties: All G i {\displaystyle G_{i}} (for 1 ≤ i ≤ n {\displaystyle 1\leq i\leq n} ) and G T {\displaystyle G_{T}} are groups of same order; if a 1 , … , a n ∈ Z {\displaystyle a_{1},\ldots ,a_{n}\in \mathbb {Z} } and ( g 1 , … , g n ) ∈ G 1 × ⋯ × G n {\displaystyle (g_{1},\ldots ,g_{n})\in G_{1}\times \cdots \times G_{n}} , then e ( g 1 a 1 , … , g n a n ) = e ( g 1 , … , g n ) ∏ i = 1 n a i {\displaystyle e(g_{1}^{a_{1}},\ldots ,g_{n}^{a_{n}})=e(g_{1},\ldots ,g_{n})^{\prod _{i=1}^{n}a_{i}}} ; the map is non-degenerate in the sense that if g 1 , … , g n {\displaystyle g_{1},\ldots ,g_{n}} are generators of G 1 , … , G n {\displaystyle G_{1},\ldots ,G_{n}} , respectively, then e ( g 1 , … , g n ) {\displaystyle e(g_{1},\ldots ,g_{n})} is a generator of G T {\displaystyle G_{T}} There exists an efficient algorithm to compute e {\displaystyle e} . In addition, for security purposes, the discrete logarithm problem is required to be hard in G 1 , … , G n {\displaystyle G_{1},\ldots ,G_{n}} . === Candidates === All the candidates multilinear maps are actually slightly generalizations of multilinear maps known as graded-encoding systems, since they allow the map e {\displaystyle e} to be applied partially: instead of being applied in all the n {\displaystyle n} values at once, which would produce a value in the target set G T {\displaystyle G_{T}} , it is possible to apply e {\displaystyle e} to some values, which generates values in intermediate target sets. For example, for n = 3 {\displaystyle n=3} , it is possible to do y = e ( g 2 , g 3 ) ∈ G T 2 {\displaystyle y=e(g_{2},g_{3})\in G_{T_{2}}} then e ( g 1 , y ) ∈ G T {\displaystyle e(g_{1},y)\in G_{T}} . The three main candidates are GGH13, which is based on ideals of polynomial rings; CLT13, which is based approximate GCD problem and works over integers, hence, it is supposed to be easier to understand than GGH13 multilinear map; and GGH15, which is based on graphs.

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  • Atomicity (database systems)

    Atomicity (database systems)

    In database systems, atomicity (; from Ancient Greek: ἄτομος, romanized: átomos, lit. 'undividable') is the property of a database transaction consisting of an indivisible and irreducible series of database operations such that either all occur, or none occur. It is one of the ACID transaction properties: Atomicity, Consistency, Isolation, Durability. A guarantee of atomicity prevents partial database updates from occurring, because they can cause greater problems than rejecting the whole series outright. As a consequence, an atomic transaction cannot be observed to be in progress by another database client: at one moment in time, it has not yet happened, and at the next it has already occurred in whole (or nothing happened if the transaction was cancelled in progress). An example of transaction atomicity could be a digital monetary transfer from bank account A to account B. It consists of two operations, debiting the money from account A and crediting it to account B. Performing both of these operations inside of an atomic transaction ensures that the database remains in a consistent state, if either operation fails there will not be any unaccountable credits or debits affecting either account. The same term is also used in the definition of First normal form in database systems, where it instead refers to the concept that the values for fields may not consist of multiple smaller values to be decomposed, such as a string into which multiple names, numbers, dates, or other types may be packed. == Orthogonality == Atomicity does not behave completely orthogonally with regard to the other ACID properties of transactions. For example, isolation relies on atomicity to roll back the enclosing transaction in the event of an isolation violation such as a deadlock; consistency also relies on atomicity to roll back the enclosing transaction in the event of a consistency violation by an illegal transaction. As a result of this, a failure to detect a violation and roll back the enclosing transaction may cause an isolation or consistency failure. == Implementation == Typically, systems implement Atomicity by providing some mechanism to indicate which transactions have started and which finished; or by keeping a copy of the data before any changes occurred (Read-copy-update). Several filesystems have developed methods for avoiding the need to keep multiple copies of data, using journaling (see journaling file system). Databases usually implement this using some form of logging/journaling to track changes. The system synchronizes the logs (often the metadata) as necessary after changes have successfully taken place. Afterwards, crash recovery ignores incomplete entries. Although implementations vary depending on factors such as concurrency issues, the principle of atomicity – i.e. complete success or complete failure – remain. Ultimately, any application-level implementation relies on operating-system functionality. At the file-system level, POSIX-compliant systems provide system calls such as open(2) and flock(2) that allow applications to atomically open or lock a file. At the process level, POSIX Threads provide adequate synchronization primitives. The hardware level requires atomic operations such as Test-and-set, Fetch-and-add, Compare-and-swap, or Load-Link/Store-Conditional, together with memory barriers. Portable operating systems cannot simply block interrupts to implement synchronization, since hardware that lacks concurrent execution such as hyper-threading or multi-processing is now extremely rare. In distributed and sharded databases, atomicity is complicated by network latency and the potential for partial failures. While traditional distributed systems often employ locking protocols (like 2PC) to ensure cross-shard atomicity, these can introduce performance bottlenecks. Recent research into distributed ledger consensus suggests alternative models, such as "braided synchronization". This technique, utilized in protocols like Cerberus, intertwines the consensus phases of multiple shards to enforce atomic guarantees without a global ordering of all transactions.

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  • Honey encryption

    Honey encryption

    Honey encryption is a type of data encryption that "produces a ciphertext, which, when decrypted with an incorrect key as guessed by the attacker, presents a plausible-looking yet incorrect plaintext." == Creators == Ari Juels and Thomas Ristenpart of the University of Wisconsin, the developers of the encryption system, presented a paper on honey encryption at the 2014 Eurocrypt cryptography conference. == Method of protection == A brute-force attack involves repeated decryption with random keys; this is equivalent to picking random plaintexts from the space of all possible plaintexts with a uniform distribution. This is effective because even though the attacker is equally likely to see any given plaintext, most plaintexts are extremely unlikely to be legitimate i.e. the distribution of legitimate plaintexts is non-uniform. Honey encryption defeats such attacks by first transforming the plaintext into a space such that the distribution of legitimate plaintexts is uniform. Thus an attacker guessing keys will see legitimate-looking plaintexts frequently and random-looking plaintexts infrequently. This makes it difficult to determine when the correct key has been guessed. In effect, honey encryption "[serves] up fake data in response to every incorrect guess of the password or encryption key." The security of honey encryption relies on the fact that the probability of an attacker judging a plaintext to be legitimate can be calculated (by the encrypting party) at the time of encryption. This makes honey encryption difficult to apply in certain applications e.g. where the space of plaintexts is very large or the distribution of plaintexts is unknown. It also means that honey encryption can be vulnerable to brute-force attacks if this probability is miscalculated. For example, it is vulnerable to known-plaintext attacks: if the attacker has a crib that a plaintext must match to be legitimate, they will be able to brute-force even Honey Encrypted data if the encryption did not take the crib into account. == Example == An encrypted credit card number is susceptible to brute-force attacks because not every string of digits is equally likely. The number of digits can range from 13 to 19, though 16 is the most common. Additionally, it must have a valid IIN and the last digit must match the checksum. An attacker can also take into account the popularity of various services: an IIN from MasterCard is probably more likely than an IIN from Diners Club Carte Blanche. Honey encryption can protect against these attacks by first mapping credit card numbers to a larger space where they match their likelihood of legitimacy. Numbers with invalid IINs and checksums are not mapped at all (i.e. have probability 0 of legitimacy). Numbers from large brands like MasterCard and Visa map to large regions of this space, while less popular brands map to smaller regions, etc. An attacker brute-forcing such an encryption scheme would only see legitimate-looking credit card numbers when they brute-force, and the numbers would appear with the frequency the attacker would expect from the real world. == Application == Juels and Ristenpart aim to use honey encryption to protect data stored on password manager services. Juels stated that "password managers are a tasty target for criminals," and worries that "if criminals get a hold of a large collection of encrypted password vaults they could probably unlock many of them without too much trouble." Hristo Bojinov, CEO and founder of Anfacto, noted that "Honey Encryption could help reduce their vulnerability. But he notes that not every type of data will be easy to protect this way. … Not all authentication or encryption system yield themselves to being honeyed."

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  • System context diagram

    System context diagram

    A system context diagram in engineering is a diagram that defines the boundary between the system, or part of a system, and its environment, showing the entities that interact with it. This diagram is a high level view of a system. It is similar to a block diagram. == Overview == System context diagrams show a system, as a whole and its inputs and outputs from/to external factors. According to Kossiakoff and Sweet (2011): System Context Diagrams ... represent all external entities that may interact with a system ... Such a diagram pictures the system at the center, with no details of its interior structure, surrounded by all its interacting systems, environments and activities. The objective of the system context diagram is to focus attention on external factors and events that should be considered in developing a complete set of systems requirements and constraints. System context diagrams are used early in a project to get agreement on the scope under investigation. Context diagrams are typically included in a requirements document. These diagrams must be read by all project stakeholders and thus should be written in plain language, so the stakeholders can understand items within the document. == Building blocks == Context diagrams can be developed with the use of two types of building blocks: Entities (Actors): labeled boxes; one in the center representing the system, and around it multiple boxes for each external actor Relationships: labeled lines between the entities and system For example, "customer places order." Context diagrams can also use many different drawing types to represent external entities. They can use ovals, stick figures, pictures, clip art or any other representation to convey meaning. Decision trees and data storage are represented in system flow diagrams. A context diagram can also list the classifications of the external entities as one of a set of simple categories (Examples:), which add clarity to the level of involvement of the entity with regards to the system. These categories include: Active: Dynamic to achieve some goal or purpose (Examples: "Article readers" or "customers"). Passive: Static external entities which infrequently interact with the system (Examples: "Article editors" or "database administrator"). Cooperative: Predictable external entities which are used by the system to bring about some desired outcome (Examples: "Internet service providers" or "shipping companies"). Autonomous (Independent): External entities which are separated from the system, but affect the system indirectly, by means of imposed constraints or similar influences (Examples: "regulatory committees" or "standards groups"). == Alternatives == The best system context diagrams are used to display how a system interoperates at a very high level, or how systems operate and interact logically. The system context diagram is a necessary tool in developing a baseline interaction between systems and actors; actors and a system or systems and systems. Alternatives to the system context diagram are: Architecture Interconnect Diagram: The figure gives an example of an Architecture Interconnect Diagram: A representation of the Albuquerque regional ITS architecture interconnects for the Albuquerque Police Department that was generated using the Turbo Architecture tool is shown in the figure. Each block represents an ITS inventory element, including the name of the stakeholder in the top shaded portion. The interconnect lines between elements are solid or dashed, indicating existing or planned connections. Business Model Canvas, a strategic management template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances.[1] It assists firms in aligning their activities by illustrating potential trade-offs. Enterprise data model: this type of data model according to Simsion (2005) can contain up to 50 to 200 entity classes, which results from specific "high level of generalization in data modeling". IDEF0 Top Level Context Diagram: The IDEF0 process starts with the identification of the prime function to be decomposed. This function is identified on a "Top Level Context Diagram" that defines the scope of the particular IDEF0 analysis. Problem Diagrams (Problem Frames): In addition to the kinds of things shown on a context diagram, a problem diagram shows requirements and requirements references. Use case diagram: One of the Unified Modeling Language diagrams. They also represent the scope of the project at a similar level of abstraction. - Use Cases, however, tend to focus more on the goals of 'actors' who interact with the system, and do not specify any solution. Use Case diagrams represent a set of Use Cases, which are textual descriptions of how an actor achieves the goal of a use case. for Example Customer Places Order. ArchiMate: ArchiMate is an open and independent enterprise architecture modeling language to support the description, analysis and visualization of architecture within and across business domains in an unambiguous way. Most of these diagrams work well as long as a limited number of interconnects will be shown. Where twenty or more interconnects must be displayed, the diagrams become quite complex and can be difficult to read.

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  • Airborne Networking

    Airborne Networking

    An Airborne Network (AN) is the infrastructure owned by the United States Air Force that provides communication transport services through at least one node that is on a platform capable of flight. == Background == === Definition === The intent of the US Air Force's Airborne Network is to expand the Global Information Grid (GIG) to connect the three major domains of warfare: Air, Space, and Terrestrial. The Transformational Satellite Communications System network currently provides connectivity for all communication through space assets. The Combat Information Transport System and Theater Deployable Communications provide terrestrial connectivity for theatre based operations. The Airborne Network is engineered to utilize all airborne assets to connect with space and surface networks building a seamless communications platform across all domains. === Capabilities === The capabilities identified by this type of system are vastly beyond that of our current military. This system will enable the Air Force to provide a transportable network, flexible enough to communicate with any air, space, or ground asset in the area. The network will provide a beyond line-of-sight (LoS) communications infrastructure that can be packed up and moved in and out of the designated battlespace, enabling the military to have a reliable and secure communications network that extends globally. The network is designed to be flexible enough to provide the right communication and network packages for a specific region, mission, or technology. Operationally, The AN is designed to be self-forming, self-organizing, and self-generating, with nodes joining and leaving the network as they enter and exit a specific region. The network consists of dedicated tactical links, wideband air-to-air links, and ad hoc networks constructed by the Joint Tactical Radio System (JTRS) networking services. JTRS is a software-defined radio that will work with many existing military and civilian radios. It includes integrated encryption and Wideband Networking Software to create mobile ad hoc networks. It also provides system performance analysis and fault diagnostics automatically, reducing the demand for human intervention and network maintenance. === Intended Use === The AN was designed as the cornerstone for the new military doctrine known as Network Centric Warfare. This doctrine was developed to use information superiority to equip warfighters with more precise information enabling commanders and shooters to make smarter decisions faster. The AN contributes to Network Centric Warfare by enabling commanders to provide real-time information to warfighters in the air and on the ground. Warfighters can then utilize more information and make more educated decisions about how to act in a particular situation. Once the act has been carried out commanders will have immediate information about the result and can make judgments on how to continue. All-in-all the AN was designed to reduce the time necessary to identify a target, make clear and educated decisions to pull or not to pull the trigger, and assess battle == Topologies == There are four main network topologies that will be deployed and vary based on the placement of backbone and subnet class networks. === Space, Air, Ground Tether === Establishing a direct connection to another aircraft or ground node, via a point-to-point link for nodes within LOS or via a Satellite Communications (SATCOM) link for nodes that are beyond line-of-sight is known as tethering. SATCOM links provide connectivity to a network ground entry point. Strike aircraft that accompany C2 aircraft such as an AWACS are tethered via point-to-point links. Finally, C2 or intelligence, surveillance, and reconnaissnce (ISR) aircraft may connect via a LOS link directly to a network ground entry point. Each of these tethered alternatives works exactly like a hub or switch that has an entry point to a larger network and allows their connected users access to that network. === Flat Ad Hoc === A flat ad hoc topology refers to establishing nonpersistent network connections as needed among AN nodes that are present at a given time. With this network the nodes dynamically “discover” other nodes to which they can interconnect and form the network. The specific interconnections between the nodes are not planned in advance, but are made as opportunities arise. The nodes join and leave the network at will, continually changing connections to neighbor nodes based upon their location and mobility characteristics. === Tiered Ad Hoc === Ad hoc networks can be flat in the sense that all nodes are peers of each other in a single network, as discussed above, or they can dynamically organize themselves into hierarchical tiers such that higher tiers are used to move data between more localized subnets. This network topology can be compared to any conventional deployed network that utilizes routers, switches, and hubs to temporarily connect users. === Persistent Backbone === A network topology characterized by a persistent backbone is established using relatively persistent wideband connections among high-value platforms flying relatively stable orbits. It provides the connectivity between the tactical subnets which are considered edge networks relative to the backbone. This provides concentration points for connectivity to the space backbone as well as to terrestrial networks. This type of network topology is comparable to a conventional permanent network with established data trunks, routers, switches, and hubs to connect users. == Architecture == === Network Management === The platform management system enables operators to manage all on-board network elements. It interfaces and interoperates with the Airborne Network management system to enable operators to manage remote network elements in the airborne network. The network management system monitors the health of the network by passively testing the network for faults and latency. The system will also actively troubleshoot faults with probes to identify and isolate faulty connections, and enables operators to apply network parameters and security changes to all systems based on the status of the network. === Routing/Switching === Routing and switching enables data to be dynamically transmitted over the network to other nodes. Routing protocols must be able to identify nodes transmitted within their own platform and data to be sent to other platforms regardless of the current topology. The routing protocol must also provide seamless roaming by ensuring that no routed packets are lost when a node changes its point of attachment to the network. Maintaining scalability is important in routing as the network is constantly changing. The network must be able to function with numerous levels of platforms, varying numbers of fast moving platforms, and varying amounts of traffic per platform. Routers and switches will use metrics to determine the best paths to take when routing data. The routing protocol utilized for the AN will be an Adaptive Quality of Service routing protocol. === Gateways/Proxies === Gateways and proxies enable the connection numerous technology types regardless of age to communicate across the IP-based network. Gateways and proxies are essential in the operation of this network because so many different technologies are used to communicate in each domain. These systems will facilitate the transition of the legacy on-board infrastructure, transmission systems, tactical data link systems, and user applications to the objective airborne network systems. Therefore, they are only temporary until all platforms use a standardized IP radio for transmission. === Performance Enhancing Proxies === Performance Enhancing Proxies improve the performance of user applications running across the Airborne Network by countering wireless network impairments, such as limited bandwidth, long delays, high loss rates, and disruptions in network connections. Proxy systems are implemented between the user application and the network and can be used to improve performance at the application and transport functional layers of the OSI model. Some techniques that can be employed include: Compression: Data compression or header compression can be used to minimize the number of bits sent over the network. Data bundling: Smaller data packets can be combined (bundled) into a single large packet for transmission over the network. Caching: A local cache can be used to save and provide data objects that are requested multiple times, reducing transmissions over the network (and improving response times). Store and forward: Message queuing can be used to ensure message delivery to users who become disconnected from the network or are unable to connect to the network for a period of time. Once the platform connects, the stored messages are sent. Pipelining: Rather than opening several separate network connections pipelining can be used to share a single networ

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  • Cambridge Analytica

    Cambridge Analytica

    Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was founded in 2013, as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO. Cambridge Analytica was hired by a variety of political actors, including the Trinidadian government in 2010 and the 2016 presidential campaigns of Ted Cruz and Donald Trump. The firm maintained offices in London, New York City, and Washington, D.C. The company closed operations in 2018 due to backlash from the scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist. == History == Cambridge Analytica was founded in 2013 as a subsidiary of the private intelligence company SCL Group, which describes itself as providing "data, analytics and strategy to governments and military organisations worldwide". The company was part of "an international web of companies" headed by the London-based SCL Group. Cambridge Analytica (SCL USA) was incorporated in January 2013 with its registered office being in Westferry Circus, London and consisting of just one staff member, director and CEO Alexander Nix (also appointed in January 2015). Nix was also the director of nine similar companies sharing the same registered offices in London, including Firecrest technologies, Emerdata and six SCL Group companies including "SCL elections limited". Nigel Oakes, known as the former boyfriend of Lady Helen Windsor, had founded the predecessor SCL Group in the 1990s, and in 2005 Oakes established SCL Group together with his brother Alexander Oakes and Alexander Nix; SCL Group was the parent company of Cambridge Analytica. Former Conservative minister and MP Sir Geoffrey Pattie was the founding chairman of SCL; Lord Ivar Mountbatten also joined Oakes as a director of the company. As a result of the Facebook–Cambridge Analytica data scandal, Nix was removed as CEO and replaced by Julian Wheatland before the company closed. Several of the company's executives were Old Etonians. The company's owners included several of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former British Conservative minister Jonathan Marland, Baron Marland and the family of American hedge fund manager Robert Mercer. The company combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during electoral processes. While its parent SCL had focused on influencing elections in developing countries since the 1990s, Cambridge Analytica focused more on the western world, including the United Kingdom and the United States; CEO Alexander Nix has said CA was involved in 44 U.S. political races in 2014. In 2015, CA performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as for Leave.EU (one of the organisations campaigning in the United Kingdom's referendum on European Union membership). CA's role in those campaigns has been controversial and is the subject of ongoing inquiries in both countries. Political scientists question CA's claims about the effectiveness of its methods of targeting voters. == Data scandal == In March 2018, media outlets broke news of Cambridge Analytica's business practices. The New York Times and The Observer reported that the company had acquired and used personal data about Facebook users from an external researcher who had told Facebook he was collecting it for academic purposes. Shortly afterwards, Channel 4 News aired undercover investigative videos showing Nix boasting about using prostitutes, bribery sting operations, and honey traps to discredit politicians on whom it had conducted opposition research, and saying that the company "ran all of (Donald Trump's) digital campaign". In response to the media reports, the Information Commissioner's Office (ICO) of the UK pursued a warrant to search the company's servers. Facebook banned Cambridge Analytica from advertising on its platform, saying that it had been deceived. On 23 March 2018, the British High Court granted the ICO a warrant to search Cambridge Analytica's London offices. As a result, Nix was suspended as CEO, and replaced by Julian Wheatland. The personal data of up to 87 million Facebook users were acquired via the 270,000 Facebook users who used a Facebook app created by Aleksandr Kogan called "This Is Your Digital Life". This was a personality profiling app and asked simple personality questions similar to other Facebook quizzes. Kogan was a scientist and psychologist, also being an employed lecturer for the University of Cambridge from 2012 to 2018. Alexander Nix claimed they had close to five thousand data points on each person who participated. They also gathered information through other data brokers ending with them acquiring millions of data points from American citizens. Kogan's app exploited a feature of Facebook's Graph API (version 1.0), which permitted any third-party app to access not only the app user's data, but also the full profile data of all of that user's Facebook friends, without those friends' knowledge or consent. This platform-wide design was available to all developers and was used by tens of thousands of apps; Facebook CEO Mark Zuckerberg later told the House Energy and Commerce Committee that the company was auditing "tens of thousands" of apps that had had access to large amounts of user data. Because the average Facebook user at the time had approximately 300 friends, the 270,000 users who installed Kogan's app yielded data on up to 87 million people. Facebook deprecated the friends-data API in April 2014 and shut it down entirely in April 2015, but data already collected by apps remained in developers' possession. Kogan passed this data to Cambridge Analytica, breaching Facebook's terms of service. On 1 May 2018, Cambridge Analytica and its parent company SCL filed for insolvency proceedings and closed operations. Alexander Tayler, a former director for Cambridge Analytica, was appointed director of Emerdata on 28 March 2018. Rebekah Mercer, Jennifer Mercer, Alexander Nix and Johnson Chun Shun Ko, who has links to American businessman Erik Prince, are in leadership positions at Emerdata. The Russo brothers are producing an upcoming film on Cambridge Analytica. In 2019 the Federal Trade Commission filed an administrative complaint against Cambridge Analytica for misuse of data. In 2020, the British Information Commissioner's Office closed a three-year inquiry into the company, concluded that Cambridge Analytica was "not involved" in the 2016 Brexit referendum and found no additional evidence for Russia's alleged interference during the campaign. US sensitive polling and election data, however, were passed to Russian Intelligence via a Cambridge Analytica contractor Sam Patten, Trump campaign manager Paul Manafort, and Russian agent Konstantin Kilimnik, who was indicted during the affair. Publicly, parent company SCL Group called itself a "global election management agency", Politico reported it was known for involvement "in military disinformation campaigns to social media branding and voter targeting". SCL gained work on a large number of campaigns for the US and UK governments' war on terror advancing their model of behavioral conflict during the 2000s. SCL's involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. Slate writer Sharon Weinberger compared one of SCL's hypothetical test scenarios to fomenting a coup. Among the investors in Cambridge Analytica were some of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former Conservative minister Jonathan Marland, Baron Marland, Roger Gabb, the family of American hedge fund manager Robert Mercer, and Steve Bannon. A minimum of 15 million dollars has been invested into the company by Mercer, according to The New York Times. Bannon's stake in the company was estimated at 1 to 5 million dollars, but he divested his holdings in April 2017 as required by his role as White House Chief Strategist. In March 2018, Jennifer Mercer and Rebekah Mercer became directors of Emerdata limited. In March 2018 it became public by Christopher Wylie, that Cambridge Analytica's first activities were founded on a data set, which its parent company SCL bought 2014 from a company named Global Science Research founded by Aleksandr Kogan and his team present across the world who worked as a psychologist at Cambridge. During Boris Johnson's tenure as foreign secretary, the Foreign Office sought advice from Cambridge Analytica and Boris Johnson had a meeting with Alexander N

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