AI For Kids Dubai

AI For Kids Dubai — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • MSpy

    MSpy

    mSpy is a brand of mobile and computer parental control monitoring software for iOS, Android, Windows, and macOS. The app monitors and logs user activity on the client device and sends the data to a personalized dashboard. Data the users can monitor includes text messages, calls, GPS locations, social media chats, and more. It is owned by Virtuoso Holding. == History == mSpy was launched as a product for mobile monitoring by Altercon Group in 2010. In 2012, the application allowed parents to monitor not only smartphones but also computers running Windows and macOS. In 2013, mSpy became TopTenReviews cell phone monitoring software award winner. By 2014, the business grew nearly 400%, and the app's user numbers exceeded 1 million. In 2015, mSpy received the Parents Tested Parents Approved (PTPA) Winner’s Seal of Approval in the United States. In 2015 and 2018, mSpy was the victim of data breaches which released user data. In 2016, mLite, a light version of mSpy, became available from Google Play. The same year, it was awarded the kidSAFE Certified Seal in the United States. In 2017, mSpy collaborated with YouTuber and journalist Coby Persin to conduct a social experiment on the dangers of social media and online predators. A social experiment, conducted with parental consent, involved Coby Persin to befriend three children—aged 12, 13, and 14—via Snapchat and then invite them to meet personally. Each of the participants agreed to the meeting and arrived at the designated location. The video of the experiment received widespread attention and helped to raise awareness about the importance of online security and parental controls. In early 2021, mSpy released a new feature - Screenrecorder. The feature allows parents to take screenshots of the kid's screen when they are browsing certain apps. In 2024, mSpy's Zendesk was compromised by an unknown threat actor, revealing their customer list. As of 2025, mSpy is compatible with Android, iPhone, and iPad devices. It provides access to various types of data stored on the device, including contact information, calendar entries, emails, SMS messages, browser history, photos, videos, and installed applications. Functions also include GPS tracking, geofencing, keyword alerts etc. == Reception == It was noted that since MSpy runs inconspicuously, there is risk of the software being used illegally. mSpy was called "terrifying" by The Next Web and was featured in NPR coverage of spyware used against victims of stalking and other domestic violence. In response mSpy released security updates aimed at reducing the risk of misuse and stated that it "uses encryption protocols to protect user data and that access is restricted to the account holder". In May 2015, Brian Krebs reported that mSpy was hacked, leaking personal data for hundreds of thousands of users of devices with mSpy installed. mSpy claimed that there was no data leak, but that instead, it was the victim of blackmailers. In September 2018, Krebs claimed and demonstrated that anyone could easily gain access to the mSpy database containing data for millions of users. The company responded by stating that the exposed data consisted primarily of error logs and incorrect login attempts. Following the incident, mSpy implemented new security measures, changed encryption keys, and reset passwords for affected accounts. A 2024 Sky News story characterised mSpy as "stalkerware". Leaked customer support messages from mSpy reveal misuse of its app for illegally monitoring partners and children.

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  • Computer network

    Computer network

    In computer science, computer engineering, and telecommunications, a network is a group of communicating computers and peripherals known as hosts, which communicate data to other hosts via communication protocols, as facilitated by networking hardware. Within a computer network, hosts are identified by network addresses, which allow networking hardware to locate and identify hosts. Hosts may also have hostnames, memorable labels for the host nodes, which can be mapped to a network address using a hosts file or a name server such as Domain Name Service. The physical medium that supports information exchange includes wired media like copper cables, optical fibers, and wireless radio-frequency media. The arrangement of hosts and hardware within a network architecture is known as the network topology. The first computer network was created in 1940 when George Stibitz connected a terminal at Dartmouth to his Complex Number Calculator at Bell Labs in New York. Today, almost all computers are connected to a computer network, such as the global Internet or embedded networks such as those found in many modern electronic devices. Many applications have only limited functionality unless they are connected to a network. Networks support applications and services, such as access to the World Wide Web, digital video and audio, application and storage servers, printers, and email and instant messaging applications. == History == === Early origins (1940 – 1960s) === In 1940, George Stibitz of Bell Labs connected a teletype at Dartmouth to a Bell Labs computer running his Complex Number Calculator to demonstrate the use of computers at long distance. This was the first real-time, remote use of a computing machine. In the late 1950s, a network of computers was built for the U.S. military Semi-Automatic Ground Environment (SAGE) radar system using the Bell 101 modem. It was the first commercial modem for computers, released by AT&T Corporation in 1958. The modem allowed digital data to be transmitted over regular unconditioned telephone lines at a speed of 110 bits per second (bit/s). In 1959, Christopher Strachey filed a patent application for time-sharing in the United Kingdom and John McCarthy initiated the first project to implement time-sharing of user programs at MIT. Strachey passed the concept on to J. C. R. Licklider at the inaugural UNESCO Information Processing Conference in Paris that year. McCarthy was instrumental in the creation of three of the earliest time-sharing systems (the Compatible Time-Sharing System in 1961, the BBN Time-Sharing System in 1962, and the Dartmouth Time-Sharing System in 1963). In 1959, Anatoly Kitov proposed to the Central Committee of the Communist Party of the Soviet Union a detailed plan for the re-organization of the control of the Soviet armed forces and of the Soviet economy on the basis of a network of computing centers. Kitov's proposal was rejected, as later was the 1962 OGAS economy management network project. During the 1960s, Paul Baran and Donald Davies independently invented the concept of packet switching for data communication between computers over a network. Baran's work addressed adaptive routing of message blocks across a distributed network, but did not include routers with software switches, nor the idea that users, rather than the network itself, would provide the reliability. Davies' hierarchical network design included high-speed routers, communication protocols and the essence of the end-to-end principle. The NPL network, a local area network at the National Physical Laboratory (United Kingdom), pioneered the implementation of the concept in 1968-69 using 768 kbit/s links. Both Baran's and Davies' inventions were seminal contributions that influenced the development of computer networks. === ARPANET (1969 – 1974) === In 1962 and 1963, J. C. R. Licklider sent a series of memos to office colleagues discussing the concept of the "Intergalactic Computer Network", a computer network intended to allow general communications among computer users. This ultimately became the basis for the ARPANET, which began in 1969. That year, the first four nodes of the ARPANET were connected using 50 kbit/s circuits between the University of California at Los Angeles, the Stanford Research Institute, the University of California, Santa Barbara, and the University of Utah. Designed principally by Bob Kahn, the network's routing, flow control, software design and network control were developed by the IMP team working for Bolt Beranek & Newman. In the early 1970s, Leonard Kleinrock carried out mathematical work to model the performance of packet-switched networks, which underpinned the development of the ARPANET. His theoretical work on hierarchical routing in the late 1970s with student Farouk Kamoun remains critical to the operation of the Internet today. In 1973, Peter Kirstein put internetworking into practice at University College London (UCL), connecting the ARPANET to British academic networks, the first international heterogeneous computer network. That same year, Robert Metcalfe wrote a formal memo at Xerox PARC describing Ethernet, a local area networking system he created with David Boggs. It was inspired by the packet radio ALOHAnet, started by Norman Abramson and Franklin Kuo at the University of Hawaii in the late 1960s. Metcalfe and Boggs, with John Shoch and Edward Taft, also developed the PARC Universal Packet for internetworking. That year, the French CYCLADES network, directed by Louis Pouzin was the first to make the hosts responsible for the reliable delivery of data, rather than this being a centralized service of the network itself. === The internet (1974 – present) === In 1974, Vint Cerf and Bob Kahn published their seminal 1974 paper on internetworking, A Protocol for Packet Network Intercommunication. Later that year, Cerf, Yogen Dalal, and Carl Sunshine wrote the first Transmission Control Protocol (TCP) specification, RFC 675, coining the term Internet as a shorthand for internetworking. In July 1976, Metcalfe and Boggs published their paper "Ethernet: Distributed Packet Switching for Local Computer Networks" and in December 1977, together with Butler Lampson and Charles P. Thacker, they received U.S. patent 4063220A for their invention. In 1976, John Murphy of Datapoint Corporation created ARCNET, a token-passing network first used to share storage devices. In 1979, Robert Metcalfe pursued making Ethernet an open standard. In 1980, Ethernet was upgraded from the original 2.94 Mbit/s protocol to the 10 Mbit/s protocol, which was developed by Ron Crane, Bob Garner, Roy Ogus, Hal Murray, Dave Redell and Yogen Dalal. In 1986, the National Science Foundation (NSF) launched the National Science Foundation Network (NSFNET) as a general-purpose research network connecting various NSF-funded sites to each other and to regional research and education networks. In 1995, the transmission speed capacity for Ethernet increased from 10 Mbit/s to 100 Mbit/s. By 1998, Ethernet supported transmission speeds of 1 Gbit/s. Subsequently, higher speeds of up to 800 Gbit/s were added (as of 2025). The scaling of Ethernet has been a contributing factor to its continued use. In the 1980s and 1990s, as embedded systems were becoming increasingly important in factories, cars, and airplanes, network protocols were developed to allow the embedded computers to communicate. In the late 1990s and 2000s, ubiquitous computing and an Internet of Things became popular. === Commercial usage === In 1960, the commercial airline reservation system semi-automatic business research environment (SABRE) went online with two connected mainframes. In 1965, Western Electric introduced the first widely used telephone switch that implemented computer control in the switching fabric. In 1972, commercial services were first deployed on experimental public data networks in Europe. Public data networks in Europe, North America and Japan began using X.25 in the late 1970s and interconnected with X.75. This underlying infrastructure was used for expanding TCP/IP networks in the 1980s. In 1977, the first long-distance fiber network was deployed by GTE in Long Beach, California. == Hardware == === Network links === The transmission media used to link devices to form a computer network include electrical cable, optical fiber, and free space. In the OSI model, the software to handle the media is defined at layers 1 and 2 — the physical layer and the data link layer. Common examples of networking technologies include: Ethernet is a widely adopted family of networking technologies that use copper and fiber media in local area networks (LAN). The media and protocol standards that enable communication between networked devices over Ethernet are defined by IEEE 802.3. Wireless LAN standards, which use radio waves. Some standards use infrared signals as a transmission medium. Power line communication uses a building's power cabling to transmit

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  • Social commerce

    Social commerce

    Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s), and user-generated content in the context of e-commerce transactions. The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content of online product information and advice. The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another. Social commerce may assist companies in achieving the following purposes: Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others. In these days, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as augmented reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools. Some academics have sought to distinguish "social commerce" from "social shopping", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers. == Timeline == 2005: The term "social commerce" was first introduced on Yahoo! in 2005. 2021: The Global Web Index associated one's use of social media to his/her eagerness to buy. Social media with its entertaining and inspirational content can increase a product's profitability. This explains why Instagram expanded its Checkout feature to similar content like IG Stories, IGTV, and Reels. == Elements == The attraction and effectiveness of Social Commerce can be understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company. Community – When people find an individual or a group that shares the same values, likes, beliefs, etc., they find community. People are more committed to a community that they feel accepted within. When this commitment happens, they tend to follow the same trends as a group and when one member introduces a new idea or product, it is accepted more readily based on the previous trust that has been established. It would be beneficial for companies to develop partnerships with social media sites to engage social communities with their products. Social proof – To receive positive feedback, a company needs to be willing to accept social feedback and to show proof that other people are buying, and like, the same things that I like. This can be seen in a lot of online companies such as eBay and Amazon, that allow public feedback of products and when a purchase is made, they immediately generate a list showing purchases that other people have made in relation to my recent purchase. It is beneficial to encourage open recommendation and feedback. This creates trust for you as a seller. 55% of buyers turn to social media when they're looking for information. Authority – Many people need proof that a product is of good quality. This proof can be based on the recommendations of others who have bought the same product. If there are many user reviews about a product, then a consumer will be more willing to trust their own decision to buy this item. Liking – People trust based on the recommendations of others. If there are a lot of "likes" of a particular product, then the consumer will feel more confident and justified in making this purchase. Scarcity – As part of supply and demand, a greater value is assigned to products that are regarded as either being in high demand or are seen as being in a shortage. Therefore, if a person is convinced that they are purchasing something that is unique, special, or not easy to acquire, they will have more of a willingness to make a purchase. If there is trust established from the seller, they will want to buy these items immediately. This can be seen in the cases of Zara and Apple Inc. who create demand for their products by convincing the public that there is a possibility of missing out on being able to purchase them. == Types == === Onsite === Onsite social commerce refers to retailers including social sharing and other social functionality on their website. Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce. This approach has been successful in improving customer engagement, conversion and word-of-mouth branding according to several industry sources. === Offsite === Offsite social commerce includes activities that happen outside of the retailers' website. This may include posting products on social networks such as Facebook, X, and TikTok. It may also include advertising on shopping forums such as SlickDeals, Red Flag Deals, and LatestDeals.co.uk. == Measurements == Social commerce can be measured by any of the principle ways to measure social media. Return on Investment: measures the effect or action of social media on sales. Reputation: indices measure the influence of social media investment in terms of changes to online reputation – made up of the volume and valence of social media mentions. Reach: metrics use traditional media advertising metrics to measure the exposure rates and levels of an audience with social media. == Business applications == This category is based on individuals' shopping, selling, recommending behaviors. Social network-driven sales (Soldsie) – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites. Peer-to-peer sales platforms (eBay, Etsy, Amazon) – In these websites, users can directly communicate and sell products to other users. Group buying (Groupon, LivingSocial) – Users can buy products or services at a lower price when enough users agree to make this purchase. Peer recommendations and reviews (Amazon, Yelp, Bazaarvoice) – Users can see recommendations and reviews from other users. User-curated shopping (The Fancy, Lyst) – Users create and share lists of products and services for others to shop from. Participatory commerce (Betabrand, Threadless, Kickstarter) – Users can get involved in the production process. Social shopping (Squadded) – Allowing e-commerce to provide their users live chat sessions and shared shopping lists so they can communicate with their friends or other shoppers for advice. == Business examples == Here are some notable business examples of Social Commerce: Betabrand: an online brand using participatory design to release new, community-created ideas every week. Cafepress: an online retailer of stock and user-customized on demand products. Etsy: an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines. Eventbrite: an online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface. Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement. LivingSocial: an online marketplace that allows clients to buy and share things to do in their city. Lockerz: an international social commerce website based in Seattle, Washington. OpenSky: is a r

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  • Dashboard (computing)

    Dashboard (computing)

    In computer information systems, a dashboard is a type of graphical user interface which often provides at-a-glance views of data relevant to a particular objective or process through a combination of visualizations and summary information. In other usage, "dashboard" is another name for "progress report" or "report" and is considered a form of data visualization. The dashboard is often accessible by a web browser and is typically linked to regularly updating data sources. Dashboards are often interactive and facilitate users to explore the data themselves, usually by clicking into elements to view more detailed information. The term dashboard originates from the automobile dashboard where drivers monitor the major functions at a glance via the instrument panel. == History == The idea of digital dashboards followed the study of decision support systems in the 1970s. Early predecessors of the modern business dashboard were first developed in the 1980s in the form of Executive Information Systems (EISs). Due to problems primarily with data refreshing and handling, it was soon realized that the approach wasn't practical as information was often incomplete, unreliable, and spread across too many disparate sources. Thus, EISs hibernated until the 1990s when the information age quickened pace and data warehousing, and online analytical processing (OLAP) allowed dashboards to function adequately. Despite the availability of enabling technologies, the dashboard use didn't become popular until later in that decade, with the rise of key performance indicators (KPIs), and the introduction of Robert S. Kaplan and David P. Norton's balanced scorecard. In the late 1990s, Microsoft promoted a concept known as the Digital Nervous System and "digital dashboards" were described as being one leg of that concept. Today, the use of dashboards forms an important part of Business Performance Management (BPM). Initially dashboards were used for monitoring purposes, now with the advancement of technology, dashboards are being used for more analytical purposes. The use of dashboards has now been incorporating; scenario analysis, drill down capabilities, and presentation format flexibility. == Benefits == Digital dashboards allow managers to monitor the contribution of the various departments in their organization. In addition, they enable “rolling up” of information to present a consolidated view across an organization. To gauge exactly how well an organization is performing overall, digital dashboards allow you to capture and report specific data points from each department within the organization, thus providing a "snapshot" of performance. Benefits of using digital dashboards include: Visual presentation of performance measures Ability to identify and correct negative trends Measure efficiencies/inefficiencies Ability to generate detailed reports showing new trends Ability to make more informed decisions based on collected business intelligence Dashboards offers a holistic view of the entire business as it gives the manager a bird's eye view into the performance of sales, data inventory, web traffic, social media analytics and other associated data that is visually presented on a single dashboard. Dashboards lead to better management of marketing/financial strategies as a dashboard for the display of marketing data makes the process of marketing easier and more reliable as compared to doing it manually. Web analytics play a crucial role in shaping the marketing strategy of many businesses. Dashboards also facilitate for better tracking of sales and financial reporting as the data is more precise and in one area. Lastly, dashboards offer for better customer service through monitoring because they keep both the managers and the clients updated on the project progress through automated emails and notifications. == Align strategies and organizational goals == Gain total visibility of all systems instantly Quick identification of data outliers and correlations Consolidated reporting into one location Available on mobile devices to quickly access metrics == Classification == Dashboards can be broken down according to role and are either strategic, analytical, operational, or informational. Dashboards are the 3rd step on the information ladder, demonstrating the conversion of data to increasingly valuable insights. Strategic dashboards support managers at any level in an organization and provide the quick overview that decision-makers need to monitor the health and opportunities of the business. Dashboards of this type focus on high-level measures of performance and forecasts. Strategic dashboards benefit from static snapshots of data (daily, weekly, monthly, and quarterly) that are not constantly changing from one moment to the next. Dashboards for analytical purposes often include more context, comparisons, and history, along with subtler performance evaluators. In addition, analytical dashboards typically support interactions with the data, such as drilling down into the underlying details. Dashboards for monitoring operations are often designed differently from those that support strategic decision making or data analysis and often require monitoring of activities and events that are constantly changing and might require attention and response at a moment's notice. == Types of dashboards == Digital dashboards may be laid out to track the flows inherent in the business processes that they monitor. Graphically, users may see the high-level processes and then drill down into low-level data. This level of detail is often buried deep within the corporate enterprise and otherwise unavailable to the senior executives. Three main types of digital dashboards dominate the market today: desktop software applications, web-browser-based applications, and desktop applications are also known as desktop widgets. The last are driven by a widget engine. Both Desktop and Browser-based providers enable the distribution of dashboards via a web browser. An example of the latter is web-based-browser Asana, which helps teams orchestrate their work, from daily tasks to strategic cross-functional initiatives. With it, teams can manage everything from company objectives to digital transformation to product launches and marketing campaigns. Specialized dashboards may track all corporate functions. Examples include human resources, recruiting, sales, operations, security, information technology, project management, customer relationship management, digital marketing and many more departmental dashboards. For a smaller organization like a startup a compact startup scorecard dashboard tracks important activities across lot of domains ranging from social media to sales. Digital dashboard projects involve business units as the driver and the information technology department as the enabler. Therefore, the success of dashboard projects depends on the relevancy/importance of information provided within the dashboard. This includes the metrics chosen to monitor and the timeliness of the data forming those metrics; data must be up to date and accurate. Key performance indicators, balanced scorecards, and sales performance figures are some of the content appropriate on business dashboards. === Performance Dashboards === Dashboards involve the combination of visual and functional features. This combination of features helps improve cognition and interpretation. A performance dashboard sits at the intersection of two powerful disciplines: business intelligence and performance management. Therefore, there are different users who could use these dashboards for different reasons. For example, a level of workers could look at monitoring inventory while those in more managerial roles can look at lagging measure. Then executives could utilize the dashboard to evaluate strategic performance against objectives. == Dashboards and scorecards == Balanced scorecards and dashboards have been linked together as if they were interchangeable. However, although both visually display critical information, the difference is in the format: Scorecards can open the quality of an operation while dashboards provide calculated direction. A balanced scorecard has what they called a "prescriptive" format. It should always contain these components: Perspectives – group Objectives – verb-noun phrases pulled from a strategy plan Measures – also called metric or key performance indicators (KPIs) Spotlight indicators – red, yellow, or green symbols that provide an at-a-glance view of a measure's performance. Each of these sections ensures that a Balanced Scorecard is essentially connected to the businesses critical strategic needs. The design of a dashboard is more loosely defined. Dashboards are usually a series of graphics, charts, gauges and other visual indicators that can be monitored and interpreted. Even when there is a strategic link, on a dashboard, it may not be noticed as such since objectives are not normally pre

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  • Bazaart

    Bazaart

    Bazaart is an AI-powered design platform with image and video editing capabilities for iOS, Android, MacOS, and the web. == History == Bazaart was founded in 2012 in Israel. In April 2012, Bazaart launched a Facebook app called Pinvolve, which converts Facebook Pages into Pinterest pinboards. From June to August 2012, it participated in the DreamIt startup accelerator in New York and raised $25,000 from the accelerator. In July 2012, it launched its first version as an iPad app connected to Pinterest. In December 2013, it pivoted and launched a major version of its app, a "social" photoshop that allowed users to edit images which could be pulled in from the camera roll, social networks, and other sources. In July 2014, Bazaart reached one million downloads and in December was selected by Apple as Best of 2014. In 2015, Bazaart added Photoshop integration in a partnership with Adobe. In September 2020, Bazaart launched an Android app. In December 2020, Bazaart was selected by Google as Best of 2020. In January 2022, Bazaart added video editing capabilities. In 2023, the platform added AI-powered backgrounds and video background removal features.

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  • Social media reach

    Social media reach

    Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.

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  • Radical trust

    Radical trust

    Radical trust is the confidence that any structured organization, such as a government, library, business, religion, or museum, has in collaboration and empowerment within online communities. Specifically, it pertains to the use of blogs, wiki and online social networking platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest. The organization 'trusts' and uses that input in its management. One of the first appearances of the notion of radical trust appears in an info graphic outlining the base principles of web 2.0 in Tim O'Reilly's weblog post "What is Web 2.0". Radical Trust is listed as the guiding example of trusting the validity of consumer generated media. This concept is considered to be an underlying assumption of Library 2.0. The adoption of radical trust by a library would require its management let go of some of its control over the library and building an organization without an end result in mind. The direction a library would take would be based on input provided by people through online communities. These changes in the organization may merely be anecdotal in nature, making this method of organization management dramatically distinct from data-based or evidence based management. In marketing, Collin Douma further describes the notion of radical trust as a key mindset required for marketers and advertisers to enter the social media marketing space. Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions, but Douma argued that in the social media space, brands would need to cede that control in order to build brand loyalty.

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  • Point-to-point encryption

    Point-to-point encryption

    Point-to-point encryption (P2PE) is a standard established by the PCI Security Standards Council. Payment solutions that offer similar encryption but do not meet the P2PE standard are referred to as end-to-end encryption (E2EE) solutions. The objective of P2PE and E2EE is to provide a payment security solution that instantaneously converts confidential payment card (credit and debit card) data and information into indecipherable code at the time the card is swiped, in order to prevent hacking and fraud. It is designed to maximize the security of payment card transactions in an increasingly complex regulatory environment. == The standard == The P2PE Standard defines the requirements that a "solution" must meet in order to be accepted as a PCI-validated P2PE solution. A "solution" is a complete set of hardware, software, gateway, decryption, device handling, etc. Only "solutions" can be validated; individual pieces of hardware such as card readers cannot be validated. It is also a common mistake to refer to P2PE validated solutions as "certified"; there is no such certification. The determination of whether or not a solution meets the P2PE standard is the responsibility of a P2PE Qualified Security Assessor (P2PE-QSA). P2PE-QSA companies are independent third-party companies who employ assessors that have met the PCI Security Standards Council's requirements for education and experience, and have passed the requisite exam. The PCI Security Standards Council does not validate solutions. == How it works == As a payment card is swiped through a card reading device, referred to as a point of interaction (POI) device, at the merchant location or point of sale, the device immediately encrypts the card information. A device that is part of a PCI-validated P2PE solution uses an algorithmic calculation to encrypt the confidential payment card data. From the POI, the encrypted, indecipherable codes are sent to the payment gateway or processor for decryption. The keys for encryption and decryption are never available to the merchant, making card data entirely invisible to the retailer. Once the encrypted codes are within the secure data zone of the payment processor, the codes are decrypted to the original card numbers and then passed to the issuing bank for authorization. The bank either approves or rejects the transaction, depending upon the card holder's payment account status. The merchant is then notified if the payment is accepted or rejected to complete the process along with a token that the merchant can store. This token is a unique number reference to the original transaction that the merchant can use should they ever be needed to perform research or refund the customer without ever knowing the customer's card information (tokenization). There are also Qualified Integrator and Reseller (QIR) Companies, which are businesses authorized to "implement, configure, and/or support validated" PA-DSS Payment Applications, and perform qualified installations. == Solution providers == According to the PCI Security Standards Council:The P2PE solution provider is a third-party entity (for example, a processor, acquirer, or payment gateway) that has overall responsibility for the design and implementation of a specific P2PE solution, and manages P2PE solutions for its merchant customers. The solution provider has overall responsibility for ensuring that all P2PE requirements are met, including any P2PE requirements performed by third-party organizations on behalf of the solution provider (for example, certification authorities and key-injection facilities). == Benefits == === Customer benefits === P2PE significantly reduces the risk of payment card fraud by instantaneously encrypting confidential cardholder data at the moment a payment card is swiped or "dipped" if it is a chip card at the card reading device (payment terminal) or POI. === Merchant benefits === P2PE significantly facilitates merchant responsibilities: With a P2PE validated solution, merchants save significant time and money as PCI requirements may be greatly reduced. Payment Card Industry Data Security Standard (PCI DSS). For organizations who use a P2PE validated solution provider, the PCI Self Assessment Questionnaire is reduced from 12 sections to 4 sections and the controls are reduced from 329 questions to just 35. In the event of fraud, the P2PE Solution Provider, not the merchant, is held accountable for data loss and resulting fines that may be assessed by the card brands (American Express, Visa, MasterCard, Discover, and JCB). The PCI Security Standards Council does not assess penalties on Solution Providers or Merchants. The payment process with P2PE is quicker than other transaction processes, thus creating simpler and faster customer–merchant transactions. == Point-to-point encryption versus end-to-end encryption == === Point-to-point === A point-to-point connection directly links system 1 (the point of payment card acceptance) to system 2 (the point of payment processing). A true P2PE solution is determined with three main factors: The solution uses a hardware-to-hardware encryption and decryption process along with a POI device that has SRED (Secure Reading and Exchange of Data) listed as a function. The solution has been validated to the PCI P2PE Standard which includes specific POI device requirements such as strict controls regarding shipping, receiving, tamper-evident packaging, and installation. A solution includes merchant education in the form of a P2PE Instruction Manual, which guides the merchant on POI device use, storage, return for repairs, and regular PCI reporting. === End-to-end === End-to-end encryption as the name suggests has the advantage over P2PE that card details are not unencrypted between the two endpoints. If the endpoints are a PCI PED validated PIN pad and a POS acquirer, there is no opportunity for the card details to be intercepted. It is obviously important that the endpoints (the PED and gateway) are provided by PCI accredited organisations. == PCI point-to-point encryption requirements == The requirements include: Secure encryption of payment card data at the point of interaction (POI), P2PE validated application(s) at the point of interaction, Secure management of encryption and decryption devices, Management of the decryption environment and all decrypted account data, Use of secure encryption methodologies and cryptographic key operations, including key generation, distribution, loading/injection, administration, and usage.

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  • Psychology in cybersecurity

    Psychology in cybersecurity

    The psychology of cybersecurity (often intersecting with usable security and cyberpsychology) is an interdisciplinary field studying how human behavior, cognitive biases, and social dynamics influence information security. While traditional cybersecurity focuses on hardware and software vulnerabilities, this discipline addresses the "human factor," which is exploited in cyberattacks. Psychology in cybersecurity draws from cognitive psychology and human–computer interaction. == History and evolution == The challenge of human behavior in computing was noted as early as the 1960s with multi-user mainframes like the Compatible Time-Sharing System (CTSS). In 1966, a software error on CTSS caused the system's master password file to be displayed to every user upon login—one of the earliest documented security incidents attributable to a combination of system design and human factors. These behaviors gained broader significance in the 1990s as the Internet became widely accessible. High-profile incidents involving figures like Kevin Mitnick demonstrated how human trust could be exploited through social engineering such as pretexting over the phone. == Cognitive and behavioral factors == Much of the psychology of cybersecurity focuses on decision-making under stress or uncertainty. Researchers apply frameworks like dual process theory to explain why humans fall for phishing or business email compromise. Threat actors design malicious communications to trigger fast, emotional "System 1" thinking—using urgency, authority, or panic, which prompts users to click a link or wire funds before their analytical "System 2" can assess the situation's legitimacy. Industry research has consistently documented the effectiveness of these techniques at scale, pointing to several recurring psychological phenomena that influence daily security practices: Cognitive biases: The optimism bias leads users to believe they are unlikely to be targeted by cybercriminals, resulting in lax password practices or delayed software updates. The availability heuristic causes individuals to focus on highly publicized, sophisticated threats while ignoring common, statistically probable risks like credential reuse. Social influence: Attackers leverage established principles of persuasion, such as those categorized by Robert Cialdini. Impersonating a CEO leverages the psychological trigger of authority, while fake tech support scams use reciprocity (offering to fix a problem before asking for network credentials). == Neurological and pre-cognitive factors == Functional magnetic resonance imaging (fMRI) studies show that neural activation in visual and attentional regions decreases with repeated exposure to the same stimulus, a phenomenon termed repetition suppression. Experiments have confirmed this effect in the context of security warnings: static warning designs produce declines in user attention and adherence. Information processing research on phishing indicates that affective cues, such as artificial urgency or fear, increase cognitive load and elicit automatic heuristic processing, reducing the likelihood of analytical evaluation and facilitating compliance with malicious requests. == Security fatigue and organizational dynamics == Aggressive cybersecurity postures can sometimes lead to mental and emotional exhaustion, a phenomenon known as security fatigue. === Alert fatigue === One example is alert fatigue, which most frequently affects both end-users and security operations center analysts. Continuous exposure to browser warnings or antivirus pop-ups, particularly those that are false positives, conditions users to dismiss alerts automatically due to the volume of notifications rather than their repetitive appearance (see § Neurological and pre-cognitive factors). The scale of this problem is significant in enterprise: SOC teams in large organizations receive thousands of alerts daily, and a survey published in ACM Computer Surveys found that analysts spend over 25% of their time handling false positives, meaning that malicious indicators can be buried in the noise. === Password fatigue === Similarly, password fatigue is the feeling experienced by many people who are required to remember an excessive number of passwords as part of their daily routine, such as to log in to a computer at work. Users cope with the memory burden by making predictable, iterative changes to their passwords (such as updating "Password01!" to "Password02!"), which decreases password security.

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  • Correlation immunity

    Correlation immunity

    In mathematics, the correlation immunity of a Boolean function is a measure of the degree to which its outputs are uncorrelated with some subset of its inputs. Specifically, a Boolean function is said to be correlation-immune of order m if every subset of m or fewer variables in x 1 , x 2 , … , x n {\displaystyle x_{1},x_{2},\ldots ,x_{n}} is statistically independent of the value of f ( x 1 , x 2 , … , x n ) {\displaystyle f(x_{1},x_{2},\ldots ,x_{n})} . == Definition == A function f : F 2 n → F 2 {\displaystyle f:\mathbb {F} _{2}^{n}\rightarrow \mathbb {F} _{2}} is k {\displaystyle k} -th order correlation immune if for any independent n {\displaystyle n} binary random variables X 0 … X n − 1 {\displaystyle X_{0}\ldots X_{n-1}} , the random variable Z = f ( X 0 , … , X n − 1 ) {\displaystyle Z=f(X_{0},\ldots ,X_{n-1})} is independent from any random vector ( X i 1 … X i k ) {\displaystyle (X_{i_{1}}\ldots X_{i_{k}})} with 0 ≤ i 1 < … < i k < n {\displaystyle 0\leq i_{1}<\ldots Read more →

  • Interplanetary Internet

    Interplanetary Internet

    The interplanetary Internet is a conceived computer network in space, consisting of a set of network nodes that can communicate with each other. These nodes are the planet's orbiters and landers, and the Earth ground stations. For example, the orbiters collect the scientific data from the Curiosity rover on Mars through near-Mars communication links, transmit the data to Earth through direct links from the Mars orbiters to the Earth ground stations via the NASA Deep Space Network, and finally the data routed through Earth's internal internet. Interplanetary communication is greatly delayed by interplanetary distances, as data transmission can only go as fast as the speed of light, so a new set of protocols and technologies that are tolerant to large delays and errors are required. The interplanetary Internet has been envisioned as a store and forward network of internets that is often disconnected, has a wireless backbone fraught with error-prone links and delays ranging from tens of minutes to even hours, even when there is a connection. As of 2024 agencies and companies working towards bringing the network to fruition include NASA, ESA, SpaceX and Blue Origin. == Challenges and reasons == In the core implementation of Interplanetary Internet, satellites orbiting a planet communicate to other planet's satellites. Simultaneously, these planets revolve around the Sun with long distances, and thus many challenges face the communications. The reasons and the resultant challenges are: The motion and long distances between planets: The interplanetary communication is greatly delayed due to the interplanetary distances and the motion of the planets. The delay is variable and long, ranging from a couple of minutes (Earth-to-Mars), to a couple of hours (Pluto-to-Earth), depending on their relative positions. The interplanetary communication also suspends due to the solar conjunction, when the sun's radiation hinders the direct communication between the planets. As such, the communication characterizes lossy links and intermittent link connectivity. Low embeddable payload: Satellites can only carry a small payload, which poses challenges to the power, mass, size, and cost for communication hardware design. An asymmetric bandwidth would be the result of this limitation. This asymmetry reaches ratios up to 1000:1 as downlink:uplink bandwidth portion. Absence of fixed infrastructure: The graph of participating nodes in a specific planet-to-planet communication keeps changing over time, due to the constant motion. The routes of the planet-to-planet communication are planned and scheduled rather than being opportunistic. The Interplanetary Internet design must address these challenges to operate successfully and achieve good communication with other planets. It also must use the few available resources efficiently in the system. == Development == Space communication technology has steadily evolved from expensive, one-of-a-kind point-to-point architectures, to the re-use of technology on successive missions, to the development of standard protocols agreed upon by space agencies of many countries. This last phase has gone on since 1982 through the efforts of the Consultative Committee for Space Data Systems (CCSDS), a body composed of the major space agencies of the world. It has 11 member agencies, 32 observer agencies, and over 119 industrial associates. The evolution of space data system standards has gone on in parallel with the evolution of the Internet, with conceptual cross-pollination where fruitful, but largely as a separate evolution. Since the late 1990s, familiar Internet protocols and CCSDS space link protocols have integrated and converged in several ways; for example, the successful FTP file transfer to Earth-orbiting STRV 1B on January 2, 1996, which ran FTP over the CCSDS IPv4-like Space Communications Protocol Specifications (SCPS) protocols. Internet Protocol use without CCSDS has taken place on spacecraft, e.g., demonstrations on the UoSAT-12 satellite, and operationally on the Disaster Monitoring Constellation. Having reached the era where networking and IP on board spacecraft have been shown to be feasible and reliable, a forward-looking study of the bigger picture was the next phase. The Interplanetary Internet study at NASA's Jet Propulsion Laboratory (JPL) was started by a team of scientists at JPL led by internet pioneer Vinton Cerf and the late Adrian Hooke. Cerf was appointed as a distinguished visiting scientist at JPL in 1998, while Hooke was one of the founders and directors of CCSDS. While IP-like SCPS protocols are feasible for short hops, such as ground station to orbiter, rover to lander, lander to orbiter, probe to flyby, and so on, delay-tolerant networking is needed to get information from one region of the Solar System to another. It becomes apparent that the concept of a region is a natural architectural factoring of the Interplanetary Internet. A region is an area where the characteristics of communication are the same. Region characteristics include communications, security, the maintenance of resources, perhaps ownership, and other factors. The Interplanetary Internet is a "network of regional internets". What is needed then, is a standard way to achieve end-to-end communication through multiple regions in a disconnected, variable-delay environment using a generalized suite of protocols. Examples of regions might include the terrestrial Internet as a region, a region on the surface of the Moon or Mars, or a ground-to-orbit region. The recognition of this requirement led to the concept of a "bundle" as a high-level way to address the generalized Store-and-Forward problem. Bundles are an area of new protocol development in the upper layers of the OSI model, above the Transport Layer with the goal of addressing the issue of bundling store-and-forward information so that it can reliably traverse radically dissimilar environments constituting a "network of regional internets". Delay-tolerant networking (DTN) was designed to enable standardized communications over long distances and through time delays. At its core is the Bundle Protocol (BP), which is similar to the Internet Protocol, or IP, that serves as the heart of the Internet here on Earth. The big difference between the regular Internet Protocol (IP) and the Bundle Protocol is that IP assumes a seamless end-to-end data path, while BP is built to account for errors and disconnections — glitches that commonly plague deep-space communications. Bundle Service Layering, implemented as the Bundling protocol suite for delay-tolerant networking, will provide general-purpose delay-tolerant protocol services in support of a range of applications: custody transfer, segmentation and reassembly, end-to-end reliability, end-to-end security, and end-to-end routing among them. The Bundle Protocol was first tested in space on the UK-DMC satellite in 2008. An example of one of these end-to-end applications flown on a space mission is the CCSDS File Delivery Protocol (CFDP), used on the Deep Impact comet mission. CFDP is an international standard for automatic, reliable file transfer in both directions. CFDP should not be confused with Coherent File Distribution Protocol, which has the same acronym and is an IETF-documented experimental protocol for rapidly deploying files to multiple targets in a highly networked environment. In addition to reliably copying a file from one entity (such as a spacecraft or ground station) to another entity, CFDP has the capability to reliably transmit arbitrarily small messages defined by the user, in the metadata accompanying the file, and to reliably transmit commands relating to file system management that are to be executed automatically on the remote end-point entity (such as a spacecraft) upon successful reception of a file. == Protocol == The Consultative Committee for Space Data Systems (CCSDS) packet telemetry standard defines the protocol used for the transmission of spacecraft instrument data over the deep-space channel. Under this standard, an image or other data sent from a spacecraft instrument is transmitted using one or more packets. === CCSDS packet definition === A packet is a block of data with length that can vary between successive packets, ranging from 7 to 65,542 bytes, including the packet header. Packetized data is transmitted via frames, which are fixed-length data blocks. The size of a frame, including frame header and control information, can range up to 2048 bytes. Packet sizes are fixed during the development phase. Because packet lengths are variable but frame lengths are fixed, packet boundaries usually do not coincide with frame boundaries. === Telecom processing notes === Data in a frame is typically protected from channel errors by error-correcting codes. Even when the channel errors exceed the correction capability of the error-correcting code, the presence of errors is nearly always detected by the e

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  • SCinet

    SCinet

    SCinet is the high-performance network built annually by volunteers in support of SC (formerly Supercomputing, the International Conference for High Performance Computing, Networking, Storage and Analysis). SCinet is the primary network for the yearly conference and is used by attendees and exhibitors to demonstrate and test high-performance computing and networking applications. == International Community == SCinet is also a hub for the international networking community. It provides a platform to share the latest research, technologies, and demonstrations for networks, network technology providers, and even software developers who are in charge of supporting HPC communities at their own institutions or organizations. == Volunteers == Nearly 200 volunteers from educational institutions, high performance computing sites, equipment vendors, research and education networks, government agencies and telecommunications carriers collaborate via technology and in-person to design, build and operate SCinet. While many of these credentialed individuals have volunteered at SCinet for years, first timers join the team each year. They include international students and participants in the National Science Foundation-funded Women in IT Networking at SC (WINS) program. The 2017 SCinet team included women and men from high performance computing institutions in the U.S. and throughout the world. == History == Originated in 1991 as an initiative within the SC conference to provide networking to attendees, SCinet has grown to become the "World's Fastest Network" during the duration of the conference. For 29 years, SCinet has provided SC attendees and the high performance computing (HPC) community with the innovative network platform necessary to internationally interconnect, transport, and display HPC research during SC. Historically, SCinet has been used as a platform to test networking technology and applications which have found their way into common use. == Research and development == In the past years, SCinet deployed conference wide networking technologies such as ATM, FDDI, HiPPi before they were deployed commercially.

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  • List of large language models

    List of large language models

    A large language model (LLM) is a type of machine learning model designed for natural language processing tasks such as language generation. LLMs are language models with many parameters, and are trained with self-supervised learning on a vast amount of text. == List == For the training cost column, 1 petaFLOP-day equals 1 petaFLOP/sec × 1 day, or 8.64×1019 FLOP (floating point operations). Only the cost of the largest model is shown. The number of parameters is measured in billions, and the training cost is measured in petaFLOP-days. === 2018 === === 2019 === === 2020 === === 2021 === === 2022 === === 2023 === === 2024 === === 2025 === === 2026 ===

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  • Media evaluation

    Media evaluation

    Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.

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  • Air Force Network

    Air Force Network

    Air Force Network (AFNet) is an Indian Air Force (IAF) owned, operated and managed digital information grid. The AFNet replaces the Indian Air Force's (IAF) old communication network set-up using the tropo-scatter technology of the 1950s making it a true net-centric combat force. The IAF project is part of the overall mission to network all three services; The Indian Army, The Indian Navy and The Indian Air Force. The former Defence Minister AK Antony inaugurated the IAF's the AFNET on 14 September 2010 dedicating it to the people of India, for their direct or indirect participation in the communication revolution. == Background == Armed Forces in India has been using troposcatters as primary means of military communications since the 1950s, thereby occupying huge and expensive 2G and 3G spectrums which otherwise could have been used for expanding and de-clogging the civilian wireless communication network. The rapid expansion of civilian mobile telephony leading to need for larger bandwidth for wireless communication and commercial need to operate the 3G network necessitated the Government of India to have the Indian Armed Forces vacate the spectrum occupied by them. Thus the government of India through Department of Telecommunication (DoT) started a project called "Network for Spectrum" to set up a fiber optics network for the exclusive use of Indian Armed Forces in exchange for spectrum being released by the Defence Forces. The aim of 'Network for Spectrum' being twofold - to facilitate the growth of national tele-density on the one hand, and ensuring modernization of defence communications with the state-of-the-art communication infrastructure, and to support net-centric military operations. The Department of Telecom and the Ministry of Defence signed the memorandum of understanding for vacating the spectrum and setting up dedicated network for the use of defence forces. In this MoU, DoT agreed to laying of 40,000 route kilometres of optical fibre cable connecting 219 Army stations, 33 Navy stations and 162 points for the Air Force. It further agreed to setting up an exclusive defence band and Defence Interest Zone along 100 km of the international border, where spectrum will be reserved only for use by the Armed Forces. The total cost of implementing "Network for Spectrum" project is estimated to be ₹ 10,000 crores. AFNet is Indian Air Force component of Digital Information Grid under "Network for Spectrum" project and the AFNet has been extended and connected to the Digital Information Grid Project under implementation for the Indian Navy and the Indian Army on 2015. == Project Origin == The Air Force Network (AFNet) had been developed by the Indian Air Force at a cost of ₹1,077 crore (US$235.53 million) in collaboration with HCL Technologies and Bharat Sanchar Nigam Limited. It will replace the Air Force's more than half-a-century-old telecom network. This project is part of the defence ministry's initiative to digitize the communication systems of the three armed forces under "Network for Spectrum" initiative to improve coordination among themselves and other Military and Strategic Institution. IAF was the first to complete this gigabyte digital information grid implemented under the AFNet project. AFNet will be connected and extended to a Unified Digital Grid encompassing all the legs of Indian Armed Forces. The then defence minister, A. K. Antony, inaugurated the AFNet, IAF's gigabyte digital information grid. The grid is aimed at improving the network-centric warfare capability of the Air Force. The event also saw the presence of other personalities including the then Minister of Communication & IT, A. Raja; the Marshal of the Air Force, Arjan Singh; the Chief of the Air Staff, the Chief of the Army Staff and other officials from the three services and members of the Industry. The event also featured a practice interception of a simulated aerial target by a MiG-29 which took off from an airbase in the Punjab sector using the AFNet capabilities. Further capabilities in line with network centric warfare were also demonstrated. This included sharing information, videos and pictures by operational assets and platforms like UAVs and AWACS to decision-makers who are several hundred kilometres apart. == Technology, Design & Structure == AFNet incorporates the latest traffic transportation technology in form of Internet Protocol (IP) packets over the network using Multiprotocol Label Switching (MPLS). A large Voice over Internet Protocol (VoIP) layer with stringent quality of service enforcement will facilitate robust, high quality voice, video and conferencing solutions. AFNet will prove to be an effective force multiplier for intelligence analysis, mission planning and control, post-mission feedback and related activities like maintenance, logistics and administration. A comprehensive design with multi-layer security precautions for “Defence in Depth” have been planned by incorporating encryption technologies, Intrusion Prevention Systems to ensure the resistance of the IT system against information manipulation and eavesdropping. The network is secured with a host of advanced state-of-the-art encryption technologies. It is designed for high reliability with redundancy built into the network design itself. The AFNet is also capable of transmitting video from unmanned surveillance aircraft (UAV), pictures from airborne warning and control systems (AWACS) to decision makers on the ground and providing intelligence inputs from remote areas. The AFNet is also expected to facilitate accelerated economic growth by providing radio frequency spectrum for telecommunication purposes. AFNET will be the largest Multi-protocol Label Switching (MPLS) network in the defence segment. == Demonstration == At the AFNet launch, the IAF showcased a practice interception of simulated enemy targets by a pair of Mig-29 fighter aircraft airborne from an advanced airbase in the Punjab sector using the gigabyte digital information grid. During the AFNet-assisted operations, the Indian fighter jets neutralised intruding targets in the western sector, which was played out live on the giant screens at the Air Force auditorium offering a glimpse of the harnessed potential of the system. The final orders for engaging the enemy targets were issued live by Antony, whose queries about how the operation went were responded to by the pilot as "excellent". Various other functionalities contributing towards Network Centric Warfare were also showcased. These consisted of facilitating video from Unmanned Aerial Vehicle (UAV), pictures from an AWACS aircraft to the decision-makers on ground sitting hundreds of kilometres away, providing intelligence inputs from far-flung areas at central locations seamlessly. This was possible mainly because of the robust networking platform provided by AFNet. == Integrated Air Command and Control System == Integrated Air Command and Control System (IACCS) is an automated command and control system for air defence operated by the Indian Air Force. IACCS operations rides the AFNET backbone integrating all ground-based and airborne sensors, air defense weapon systems and command and control (C2) nodes. Subsequent integration with other services networks and civil radars will provide an integrated Air Situation Picture to operators to carry out AD role. The project was envisaged in 1995 following the Purulia arms drop case and was a part of IAF’s first Air Power Doctrinal manual issued in the 2000s, later revised in 2022. The first node in the western sectors had been operationalised by September 2010. The first five nodes located in the western and south western sectors were commissioned in 2011. The Air Force was preparing to seek clearance for five further nodes which would cover the rest of the nation including the island territories. Through the IACCS, IAF will connect all of its space, air and ground assets quickly, for total awareness of a region. This will offer connectivity for all the ground platforms and airborne platforms (including AEW&C), as a part of the network centricity of IAF. The IACCS also facilitates real-time transport of images, data and voice, amongst satellites, aircraft and ground stations. By 2018, five IACCS nodes had been established including Barnala (Punjab), Wadsar (Gujarat), Aya Nagar (Delhi), Jodhpur (Rajasthan) and Ambala (Haryana). Following this, under Phase-II, 4 additional nodes and 10 sub-nodes are to be set up. The major nodes will be established in the Eastern, Central, Southern and Andaman and Nicobar sectors. The second phase will cost ₹8,000 crore (equivalent to ₹110 billion or US$1.1 billion in 2023). IACCS successfully integrated all operating radars, including its own, the Army's, and civilian ones, in 2023. This enabled the autonomous firing response capability to take down incoming missiles, aircraft, and UAVs. The Akashteer system of the Indian Army is being integrated with the IACCS

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