Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat, and SMS. == History == 2007: The company was founded by Ben Brigham in Bellingham, Washington, originally as AutoFerret.com. The company's initial product was a Customer Relationship Management (CRM) targeted at automotive dealerships. This soon expanded to lead generation, and then lead validation and qualification. The AI Conversica uses currently was made to follow up on and filter out low-quality leads. The focus of the company shifted toward this automated lead engagement technology. 2010: The company started commercially selling AVA, the first Automated Virtual Assistant for sales, and the company name was changed to AVA.ai. Early customers for AVA were automotive dealerships. As the company moved away from generating leads themselves, and providing the CRM themselves, it became necessary to integrate with existing CRM and Marketing Automation platforms, such as DealerSocket, VinSolutions and Salesforce. 2013: The company raised $16m Series A funding, led by Kennet Partners, and named Mark Bradley as CEO. It also moved its headquarters from Bellingham, Washington to Foster City, California. 2014: The company changed its name from AVA.ai to Conversica. 2015: Alex Terry joined Conversica as its CEO. The business expanded to include customers in additional verticals, including technology, education, and financial services. 2016: The company raised $34m Series B funding, led by Providence Strategic Growth. 2017: Conversica expanded its intelligent automation platform and IVAs to support additional communication channels (e-mail and SMS text messaging) and communication languages. Conversica also opened a new technology center in Seattle, Washington to expand its AI and machine learning capabilities. 2018: The company raised $31m Series C funding, led by Providence Strategic Growth. Conversica also acquired Intelligens.ai, providing a regional presence in Latin America with an office in Las Condes, Santiago, Chile. The company launched an AI-powered Admissions Assistant for Higher Education industry. 2019: Conversica was selected by Fast Company magazine as one of the Top 10 Most Innovative AI Companies in the World, and was named Marketo's Technology Partner of the Year. The company officially expanded into the EMEA region with the opening of a London office. As of August 2019, Conversica has over 50 different integrations with third parties. In October Conversica won three awards at the fourth annual Global Annual Achievement Awards for Artificial Intelligence. Also that month, Alex Terry stepped down from his role as CEO and was replaced by Jim Kaskade. 2020: As part of Conversica's response to COVID-19, they optimized the business to become profitable in both 2Q20 and 3Q20, before reinvesting in 4Q20. The company transitioned both international operations in EMEA and LATAM to an indirect model with partners (LeadFabric and Nectia Cloud Solutions respectively), and moved a portion of its US-based employees to near-shore centers in Mexico and Brazil, effectively downsizing the company from 250 to 200. Conversica's reseller partner, Nectia, is a major Latin American affiliate and Chile's number one Salesforce partner, and, as part of the partnership, Nectia devoted capital to a brand new company segment, Predict-IA, dedicated to web-based artificial intelligent solutions. Predict-IA was able to immediately service all LATAM opportunities and clients with Conversica's AI Assistants with end-to-end services (marketing, sales, professional services, customer success, and technical support). Conversica's reseller partner, Leadfabric, has offices in Belgium, Amsterdam, Paris, UK, Taiwan, and Romania. == Technology == Conversica's Revenue Digital Assistants™ are AI assistants who engage with leads, prospects, customers, employees, and other persons of interest (Contacts) in a two-way human-like manner, via email, SMS text, and website chat, in English, French, German, Spanish, Portuguese, and Japanese. The RDAs are built on an Intelligent Automation platform that leverages natural language understanding, natural language processing, natural language generation, deep learning and machine learning. The Assistants are generally deployed alongside sales and marketing, customer success, account management, and higher education admissions teams, as part of an augmented workforce. The Intelligent Automation platform integrates with over 50 external systems, including CRM, Marketing Automation, and other systems of record. A partial list of integration partners includes: Salesforce, Marketo, Oracle, HubSpot, DealerSocket, Reynolds & Reynolds, CDK Global, VinSolutions and many more.
Collabora Online
Collabora Online (often abbreviated as COOL) is an open-source online office suite developed by Collabora, based on LibreOffice Online, the web-based edition of the LibreOffice office suite. It enables real-time collaborative editing of documents, spreadsheets, presentations, and vector graphics in a web browser. Optional applications are available for offline use on Android, ChromeOS, iOS, iPadOS, Linux distributions, macOS, and Windows. It supports the OpenDocument format and is compatible with other major formats, including those used by Microsoft Office. The Document Foundation (TDF), the nonprofit organization behind LibreOffice, states that a majority of the LibreOffice software development is done by its partners like Collabora. Collabora Online is an open-source alternative to proprietary cloud office platforms such as Google Workspace and Microsoft 365. Unlike these services, it can be self-hosted or hosted by third-party providers. The platform is marketed particularly toward enterprises and public institutions seeking greater digital sovereignty and independence from U.S.-based "big tech" companies. Collabora also develops Collabora Office, a standalone desktop and mobile app suite based on LibreOffice. Although Collabora Online has increasingly taken on a central role, both products may be used in parallel, similar to Microsoft Office and Microsoft 365. In November 2025, Collabora released Collabora Office Desktop and renamed the previous product Collabora Office Classic. The new product shares code with Collabora Online and brings the same user interface to the desktop on Linux, Windows and MacOS. A separate version, the Collabora Online Development Edition (CODE), is offered free of charge and is recommended for individuals, small teams, and developers. CODE provides early access to new features and serves as a testing and development platform for open-source community contributors. As TDF does not offer a free version of LibreOffice Online, CODE represents the primary freely available option for organizations and individuals interested in deploying LibreOffice in a web-based, collaborative setting. == Applications == Collabora Online includes several applications for document editing, available through the web-based interface and optional desktop and mobile apps: Collabora Writer – A word processor based on LibreOffice Writer, comparable to Microsoft Word and Google Docs. It supports WYSIWYG editing, styles, formatting tools, comment threads, and change tracking. Collabora Calc – A spreadsheet editor based on LibreOffice Calc, similar to Microsoft Excel and Google Sheets. Features include pivot tables, formulas, data validation, conditional formatting, advanced sorting and filtering, charts, and support for up to 16,000 columns. Compatible with some macros written in VBA. Collabora Impress – A presentation program based on LibreOffice Impress, comparable to Microsoft PowerPoint and Google Slides. It supports master slides, transitions, speaker notes, and multimedia elements. Collabora Draw is not a separate application, most of the functionality of the Draw application is now integrated in Writer and Impress – vector graphics editor based on LibreOffice Draw, comparable to Microsoft Visio and Google Drawings. == Features == Collabora Online can be accessed from modern web browsers without the need for plug-ins or add-ons. It supports real-time collaborative editing of word processing documents, spreadsheets, presentations, and vector graphics. Collaboration features include commenting, version tracking with document comparison and restoration, and integration with communication tools such as chat or video calls. These functions are often enabled through integration with enterprise open-source cloud platforms like Nextcloud, ownCloud, Seafile, EGroupware, GroupOffice and others. Collabora Online can also be embedded or integrated into a variety of third-party applications. Although client apps are not required to use the web-based suite, optional applications are available for offline use on Android, ChromeOS, iOS, iPadOS, Linux distributions, macOS, and Windows. These apps share the same LibreOffice-based core as the server version, ensuring document compatibility across platforms. Development of the LibreOffice core benefits both the online server and the client applications simultaneously. The mobile apps offer touch-optimized interfaces that adapt to different screen sizes and can be used offline, with optional integration into cloud storage services. Collabora Online supports OpenDocument formats (ODF; .odt, .odp, .ods, .odg) in accordance with ISO/IEC 26300. It is also compatible with Microsoft Office formats, including Office Open XML (.docx, .pptx, .xlsx) and legacy binary formats (.doc, .ppt, .xls). Additional supported formats include PDF, PNG, CSV, TSV, RTF, EPUB, and others. The suite can import a range of formats supported by LibreOffice, including Microsoft Visio and Publisher files, Apple Keynote, Numbers, and Pages files, as well as legacy formats used by Lotus 1-2-3, Microsoft Works, and Quattro Pro. The core of Collabora Online is written in C++ and utilizes LibreOfficeKit, a programming interface that enables reuse of much of LibreOffice's existing code for document saving, loading, and rendering. Collabora Online operates on the principle that documents remain on the server, with users viewing tile-rendered images of the document and sending their edits back to the server. The user interface is implemented in JavaScript. For file access and authentication with file hosting services, Collabora Online uses Microsoft's WOPI protocol, allowing compatibility with any service supporting Microsoft 365 integration. == Server == The server component can be self-hosted or deployed through third-party enterprise open-source cloud platforms, allowing organizations to maintain control over data and infrastructure. It is available for various Linux distributions and as a Docker image. The server enables features such as in-browser document editing, file synchronization, and real-time communication. These third-party cloud platforms typically offer additional functionality comparable to services such as Dropbox, Google Workspace, Microsoft 365, or Zoom, including file sharing, calendars, email, contacts, chat, and video conferencing. Collabora Online can be integrated into these applications, as well as with other services such as learning management systems and enterprise content platforms, through open APIs and an SDK. == Reception == Various online and print publications have discussed Collabora Online. In December 2016 the technology website Softpedia mentioned the availability of collaborative editing in version 2.0 and the integration with ownCloud, Nextcloud, and other file synchronization and sharing solutions. In June 2020, ZDNET reported that Collabora Online would be included as the standard office suite in Nextcloud version 19, noting that direct document editing was added to the native video conferencing software Talk. The technology blog OMG! Ubuntu! covered the release of Collabora's Android and iOS apps, emphasizing their offline functionality. In September 2020, Linux Magazine compared Collabora Online with OnlyOffice, noting the flexibility and platform independence of both tools and highlighting Collabora's extensive feature set derived from LibreOffice. === Digital sovereignty === Collabora Online's open-source design and support for self-hosting have made it notable in discussions about digital sovereignty—the ability of users and organizations to control their own data. This is particularly relevant in Europe, where concerns about dependence on U.S.-based "big tech" companies and data privacy have grown in recent years. On 10th June 2025, Microsoft executives under oath in the French Senate admitted that they cannot guarantee data sovereignty and would be compelled to pass French (and by implication the wider European Union) information to the US administration if requested via a warrant or subpoena. The Cloud Act is a law that gives the US government authority to obtain digital data held by US-based tech corporations, irrespective of whether that data is stored on servers at home or on foreign soil. A 2020 briefing by the European Parliament highlighted risks associated with reliance on major technology companies that collect and exploit user data. Legal decisions such as the Schrems II ruling have further underscored these concerns. Several European government agencies have adopted private cloud solutions using Collabora Online and related platforms to enhance data security and maintain control over sensitive information. == History == The former LibreOffice development team from SUSE joined Collabora in September 2013, forming the subsidiary Collabora Productivity. In 2015 Collabora and IceWarp announced the development of an enterprise-ready version of LibreOffice Online to compete wi
Social media use in the fashion industry
Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com
Ultra (cryptography)
Ultra was the designation adopted by British military intelligence in June 1941 for wartime signals intelligence obtained by breaking high-level encrypted enemy radio and teleprinter communications at the Government Code and Cypher School (GC&CS) at Bletchley Park. Ultra eventually became the standard designation among the western Allies for all such intelligence. The name arose because the intelligence obtained was considered more important than that designated by the highest British security classification then used (Most Secret) and so was regarded as being Ultra Secret. Several other cryptonyms had been used for such intelligence. The code name "Boniface" was used as a cover name for Ultra. In order to ensure that the successful code-breaking did not become apparent to the Germans, British intelligence created a fictional MI6 master spy, Boniface, who controlled a fictional series of agents throughout Germany. Information obtained through code-breaking was often attributed to the human intelligence from the Boniface network. The U.S. used the codename Magic for its decrypts from Japanese sources, including the "Purple" cipher. Much of the German cipher traffic was encrypted on the Enigma machine. Used properly, the German military Enigma would have been virtually unbreakable; in practice, shortcomings in operation allowed it to be broken. The term "Ultra" has often been used almost synonymously with "Enigma decrypts". However, Ultra also encompassed decrypts of the German Lorenz SZ 40/42 machines that were used by the German High Command, and the Hagelin machine. Many observers, at the time and later, regarded Ultra as immensely valuable to the Allies. Winston Churchill was reported to have told King George VI, when presenting to him Stewart Menzies (head of the Secret Intelligence Service and the person who controlled distribution of Ultra decrypts to the government): "It is thanks to the secret weapon of General Menzies, put into use on all the fronts, that we won the war!" F. W. Winterbotham quoted the western Supreme Allied Commander, Dwight D. Eisenhower, at war's end describing Ultra as having been "decisive" to Allied victory. Sir Harry Hinsley, Bletchley Park veteran and official historian of British Intelligence in World War II, made a similar assessment of Ultra, saying that while the Allies would have won the war without it, "the war would have been something like two years longer, perhaps three years longer, possibly four years longer than it was." However, Hinsley and others have emphasized the difficulties of counterfactual history in attempting such conclusions, and some historians, such as John Keegan, have said the shortening might have been as little as the three months it took the United States to deploy the atomic bomb. == Sources of intelligence == Most Ultra intelligence was derived from reading radio messages that had been encrypted with cipher machines, complemented by material from radio communications using traffic analysis and direction finding. In the early phases of the war, particularly during the eight-month Phoney War, the Germans could transmit most of their messages using land lines and so had no need to use radio. This meant that those at Bletchley Park had some time to build up experience of collecting and starting to decrypt messages on the various radio networks. German Enigma messages were the main source, with those of the German air force (the Luftwaffe) predominating, as they used radio more and their operators were particularly ill-disciplined. === German === ==== Enigma ==== "Enigma" refers to a family of electro-mechanical rotor cipher machines. These produced a polyalphabetic substitution cipher and were widely thought to be unbreakable in the 1920s, when a variant of the commercial Model D was first used by the Reichswehr. The German Army (Heer), Navy, Air Force, Nazi party, Gestapo and German diplomats used Enigma machines in several variants. Abwehr (German military intelligence) used a four-rotor machine without a plugboard and Naval Enigma used different key management from that of the army or air force, making its traffic far more difficult to cryptanalyse; each variant required different cryptanalytic treatment. The commercial versions were not as secure and Dilly Knox of GC&CS is said to have broken one before the war. German military Enigma was first broken in December 1932 by Marian Rejewski and the Polish Cipher Bureau, using a combination of brilliant mathematics, the services of a spy in the German office responsible for administering encrypted communications, and good luck. The Poles read Enigma to the outbreak of World War II and beyond, in France. At the turn of 1939, the Germans made the systems ten times more complex, which required a tenfold increase in Polish decryption equipment, which they could not meet. On 25 July 1939, the Polish Cipher Bureau handed reconstructed Enigma machines and their techniques for decrypting ciphers to the French and British. Gordon Welchman wrote, Ultra would never have got off the ground if we had not learned from the Poles, in the nick of time, the details both of the German military Enigma machine, and of the operating procedures that were in use. At Bletchley Park, some of the key people responsible for success against Enigma included mathematicians Alan Turing and Hugh Alexander and, at the British Tabulating Machine Company, chief engineer Harold Keen. After the war, interrogation of German cryptographic personnel led to the conclusion that German cryptanalysts understood that cryptanalytic attacks against Enigma were possible but were thought to require impracticable amounts of effort and investment. The Poles' early start at breaking Enigma and the continuity of their success gave the Allies an advantage when World War II began. ==== Lorenz cipher ==== In June 1941, the Germans started to introduce on-line stream cipher teleprinter systems for strategic point-to-point radio links, to which the British gave the code-name Fish. Several systems were used, principally the Lorenz SZ 40/42 (codenamed "Tunny" by the British) and Geheimfernschreiber ("Sturgeon"). These cipher systems were cryptanalysed, particularly Tunny, which the British thoroughly penetrated. It was eventually attacked using Colossus machines, which were the first digital programme-controlled electronic computers. In many respects the Tunny work was more difficult than for the Enigma, since the British codebreakers had no knowledge of the machine producing it and no head-start such as that the Poles had given them against Enigma. Although the volume of intelligence derived from this system was much smaller than that from Enigma, its importance was often far higher because it produced primarily high-level, strategic intelligence that was sent between Wehrmacht high command (Oberkommando der Wehrmacht, OKW). The eventual bulk decryption of Lorenz-enciphered messages contributed significantly, and perhaps decisively, to the defeat of Nazi Germany. Nevertheless, the Tunny story has become much less well known among the public than the Enigma one. At Bletchley Park, some of the key people responsible for success in the Tunny effort included mathematicians W. T. "Bill" Tutte and Max Newman and electrical engineer Tommy Flowers. === Italian === In June 1940, the Italians were using book codes for most of their military messages, except for the Italian Navy, which in early 1941 had started using a version of the Hagelin rotor-based cipher machine C-38. This was broken from June 1941 onwards by the Italian subsection of GC&CS at Bletchley Park. === Japanese === In the Pacific theatre, a Japanese cipher machine, called "Purple" by the Americans, was used for highest-level Japanese diplomatic traffic. It produced a polyalphabetic substitution cipher, but unlike Enigma, was not a rotor machine, being built around electrical stepping switches. It was broken by the US Army Signal Intelligence Service and disseminated as Magic. Detailed reports by the Japanese ambassador to Germany were encrypted on the Purple machine. His reports included reviews of German assessments of the military situation, reviews of strategy and intentions, reports on direct inspections by the ambassador (in one case, of Normandy beach defences), and reports of long interviews with Hitler. The Japanese are said to have obtained an Enigma machine in 1937, although it is debated whether they were given it by the Germans or bought a commercial version, which, apart from the plugboard and internal wiring, was the German Heer/Luftwaffe machine. Having developed a similar machine, the Japanese did not use the Enigma machine for their most secret communications. The chief fleet communications code system used by the Imperial Japanese Navy was called JN-25 by the Americans, and by early 1942 the US Navy had made considerable progress in decrypting Japanese naval messages. The US Army also made progress on the
Messaging Layer Security
Messaging Layer Security (MLS) is a security layer for end-to-end encrypted messages. It is maintained by the MLS working group of the Internet Engineering Task Force (IETF), and is designed to provide an efficient and practical security mechanism for groups as large as 50,000 and for those who access chat systems from multiple devices. == Security properties == Security properties of MLS include message confidentiality, message integrity and authentication, membership authentication, asynchronicity, forward secrecy, post-compromise security, and scalability. == History == The idea was born in 2016 and first discussed in an unofficial meeting during IETF 96 in Berlin with attendees from Wire, Mozilla and Cisco. Initial ideas were based on pairwise encryption for secure 1:1 and group communication. In 2017, an academic paper introducing Asynchronous Ratcheting Trees was published by the University of Oxford and Facebook setting the focus on more efficient encryption schemes. The first BoF took place in February 2018 at IETF 101 in London. The founding members are Mozilla, Facebook, Wire, Google, Twitter, University of Oxford, and INRIA. On March 29, 2023, the IETF approved publication of Messaging Layer Security (MLS) as a new standard. It was officially published on July 19, 2023. At that time, Google announced it intended to add MLS to the end to end encryption used by Google Messages over Rich Communication Services (RCS). In March 2025, the GSMA announced the Universal Profile 3.0 standard of RCS would support MLS and Apple announced it would support this RCS standard on Apple Messages. Both Google Messages and Apple Messages began the rollout of MLS E2EE over RCS in May 2026. Matrix is one of the protocols declaring migration to MLS. In 2026, Discord rolled out end-to-end encryption on voice and video calls, using MLS for scalable group key exchanges. Research on adding post-quantum cryptography (PQC) to MLS is ongoing. The IETF has prepared an Internet-Draft using PQC algorithms in MLS. == Implementations ==
Amira (software)
Amira (ah-MEER-ah) is a software platform for visualization, processing, and analysis of 3D and 4D data. It is being actively developed by Thermo Fisher Scientific in collaboration with the Zuse Institute Berlin (ZIB), and commercially distributed by Thermo Fisher Scientific — together with its sister software Avizo. == Overview == Amira is an extendable software system for scientific visualization, data analysis, and presentation of 3D and 4D data. It is used by researchers and engineers in academia and industry. It is a tool for processing, analysis and visualization of data from various modalities; e.g. micro-CT, PET, Ultrasound. It is used in many fields, such as microscopy in biology and materials science, molecular biology, quantum physics, astrophysics, computational fluid dynamics (CFD), finite element modeling (FEM), non-destructive testing (NDT), and many more. One of the key features, besides data visualization, is Amira's set of tools for image segmentation and geometry reconstruction. This allows the user to mark (or segment) structures and regions of interest in 3D image volumes using automatic, semi-automatic, and manual tools. The segmentation can then be used for a variety of subsequent tasks, such as volumetric analysis, density analysis, shape analysis, or the generation of 3D computer models for visualization, numerical simulations, or rapid prototyping or 3D printing. Other key Amira features are multi-planar and volume visualization, image registration, filament tracing, cell separation and analysis, tetrahedral mesh generation, fiber-tracking from diffusion tensor imaging (DTI) data, skeletonization, spatial graph analysis, and stereoscopic rendering of 3D data over multiple displays and immersive virtual reality environments, including CAVEs. As a commercial product Amira requires the purchase of a license or an academic subscription. A time-limited, but full-featured evaluation version is available for download free of charge. == History == === 1993–1998: Research software === Amira's roots go back to 1993 and the Department for Scientific Visualization, headed by Hans-Christian Hege at the Zuse Institute Berlin (ZIB). The ZIB is a research institute for mathematics and informatics. The Scientific Visualization department's mission is to help solve computationally and scientifically challenging tasks in medicine, biology, engineering and materials science. For this purpose, it develops algorithms and software for 2D, 3D, and 4D data visualization and visually supported exploration and analysis. At that time, the young visualization group at the ZIB had experience with the extendable, data flow-oriented visualization environments apE, IRIS Explorer, and Advanced Visualization Studio (AVS), but was not satisfied with these products' interactivity, flexibility, and ease-of-use for non-computer scientists. Therefore, the development of a new software system was started in a research project within a medically oriented, multi-disciplinary collaborative research center. Based on experiences that Tobias Höllerer had gained in late 1993 with the new graphics library IRIS Inventor, it was decided to utilize that library. The development of the medical planning system was performed by Detlev Stalling, who later became the chief software architect of Amira. The new software was called "HyperPlan", highlighting its initial target application – a planning system for hyperthermia cancer treatment. The system was being developed on Silicon Graphics (SGI) computers, which at the time were the standard workstations used for high-end graphics computing. The software was based on libraries such as OpenGL (originally IRIS GL), Open Inventor (originally IRIS Inventor), and the graphical user interface libraries X11, Motif (software), and ViewKit. In 1998, X11/Motif/Viewkit were replaced by the Qt toolkit. The HyperPlan framework served as the base for more and more projects at the ZIB and was used by a growing number of researchers in collaborating institutions. The projects included applications in medical image computing, medical visualization, neurobiology, confocal microscopy, flow visualization, molecular analytics and computational astrophysics. === 1998–today: Commercially supported product === The growing number of users of the system started to exceed the capacities that ZIB could spare for software distribution and support, as ZIB's primary mission was algorithmic research. Therefore, the spin-off company Indeed – Visual Concepts GmbH was founded by Hans-Christian Hege, Detlev Stalling, and Malte Westerhoff. In Feb 1998 the HyperPlan software was given the new, application-neutral name "Amira". This name is not an acronym, but was chosen for being pronounceable in different languages and providing a suitable connotation, namely "to look at" or "to wonder at", from the Latin verb "admirare" (to admire), which reflects a basic situation in data visualization. A major re-design of the software was undertaken by Detlev Stalling and Malte Westerhoff in order to make it a commercially supportable product and to make it available on non-SGI computers as well. In March 1999, the first version of the commercial Amira was exhibited at the CeBIT tradeshow in Hannover, Germany on SGI IRIX and Hewlett-Packard UniX (HP-UX) booths. Versions for Linux and Microsoft Windows followed within the following twelve months. Later Mac OS X support was added. Indeed – Visual Concepts GmbH selected the Bordeaux, France and San Diego, United States based company TGS, Inc. as the worldwide distributor for Amira and completed five major releases (up to version 3.1) in the subsequent four years. In 2003 both Indeed – Visual Concepts GmbH, as well as TGS, Inc. were acquired by Massachusetts-based Mercury Computer Systems, Inc. (NASDAQ:MRCY) and became part of Mercury's newly formed life sciences business unit, later branded Visage Imaging. In 2009, Mercury Computer Systems, Inc. spun off Visage Imaging again and sold it to Melbourne, Australia based Promedicus Ltd (ASX:PME), a leading provider of radiology information systems and medical IT solutions. During this time, Amira continued to be developed in Berlin, Germany and in close collaboration with the ZIB, still headed by the original creators of Amira. TGS, located in Bordeaux, France was sold by Mercury Computer systems to a French investor and renamed to Visualization Sciences Group (VSG). VSG continued the work on a complementary product named Avizo, based on the same source code but customized for material sciences. In August 2012, FEI, to that date the largest OEM reseller of Amira, purchased VSG and the Amira business from Promedicus. This brought the two software sisters Amira and Avizo back into one hand. In August 2013, Visualization Sciences Group (VSG) became a business unit of FEI. In 2016 FEI has been bought by Thermo Fisher Scientific and became part of its Materials & Structural Analysis division in early 2017. Amira and Avizo are still being marketed as two different products; Amira for life sciences and Avizo for materials science, but the development efforts are now joined once again. In the meantime, the number of scientific articles using the Amira / Avizo software, is in the order of 10 thousands. == Amira options == === Microscopy option === Specific readers for microscopy data Image deconvolution Exploration of 3D imagery obtained from virtually any microscope Extraction and editing of filament networks from microscopy images === DICOM reader === Import of clinical and preclinical data in DICOM format === Mesh option === Generation of 3D finite element (FE) meshes from segmented image data Support for many state-of-the-art FE solver formats High-quality visualization of simulation mesh-based results, using scalar, vector, and tensor field display modules === Skeletonization option === Reconstruction and analysis of neural and vascular networks Visualization of skeletonized networks Length and diameter quantification of network segments Ordering of segments in a tree graph Skeletonization of very large image stacks === Molecular option === Advanced tools for the visualization of molecule models Hardware-accelerated volume rendering Powerful molecule editor Specific tools for complex molecular visualization === Developer option === Creation of new custom components for visualizing or data processing Implementation of new file readers or writers C++ programming language Development wizard for getting started quickly === Neuro option === Medical image analysis for DTI and brain perfusion Fiber tracking supporting several stream-line based algorithms Fiber separation into fiber bundles based on user defined source and destination regions Computation of tensor fields, diffusion weighted maps Eigenvalue decomposition of tensor fields Computation of mean transit time, cerebral blood flow, and cerebral blood volume === VR option === Visualization of data on large tiled displays
Thirst trap
A thirst trap is a type of social media post intended to entice viewers sexually. It refers to a viewer's "thirst", a colloquialism likening sexual frustration to dehydration, implying desperation, with the afflicted individual being described as "thirsty". The phrase entered into the lexicon in the late 1990s, but is most related to Internet slang that developed in the early 2010s. Its meaning has changed over time, previously referring to a graceless need for approval, affection or attention. == History == The term thirst trap originated within selfie culture, though its precise origins remain unclear. An early use of the phrase with reference to dehydration appears in the 1999 book Running for Dummies by Florence Griffith Joyner and John Hanc, where it referred to the deceptive sensation of thirst being quenched after initial fluid intake, advising continued hydration to avoid the so-called "thirst trap." The modern usage of thirst trap resurfaced around 2011 on platforms such as Twitter and Urban Dictionary, coinciding with the growing popularity of Snapchat, Instagram, and dating apps like Tinder and Grindr. In 2011, Urban Dictionary defined it as "any statement used to intentionally create attention or 'thirst'." By 2018, the term had entered mainstream discourse, appearing in outlets such as The New York Times and GQ without the need for explanation. == Usage of the term == Often, the term thirst trap describes an attractive picture of an individual that they post online. Thirst trap can also describe a digital heartthrob. For instance, former Canadian prime minister Justin Trudeau has been described as a political thirst trap. It has also been described as a modern form of "fishing for compliments". == Motivation == Thirst trapping may be driven by a variety of motives. Individuals often seek attention through "likes" and comments on social media, which can offer a temporary sense of validation and improved self-esteem. It can also serve as an outlet for expressing one's sexuality or enhancing a personal brand. In some cases, sharing such content may provide financial gain. Others might post thirst traps to cope with emotional distress, such as after breakup, or to spite a former lover. Sharing a thirst trap has also been used as a way to connect in times of social isolation (e.g. COVID-19 pandemic). From a physiological standpoint, endorphins and neurotransmitters like oxytocin and dopamine are released during sexual contact. It has been speculated outside of the academic setting that sharing and engaging with thirst traps may elicit similar pleasure responses. == Methodology == Methodologies have developed to take an optimal thirst trap photo. Reporting for Vice magazine, Graham Isador found several of his social network contacts spent a lot of time considering how to take the best photo and what text they should use. They considered angles and lighting. Sometimes they made use of the self-timer feature available on some cameras. Often, body parts are put on display without being too explicit (e.g. bulges of male genitalia, breast cleavage, abdominal muscles, pectoral muscles, backs, buttocks). Often, the thirst trap is accompanied by a caption. For instance, in October 2019, actress Tracee Ellis Ross posted bikini pictures on Instagram with a caption that included the message: "I've worked so hard to feel good in my skin and to build a life that truly matches me and I'm in it and it feels good. ... No filter, no retouch 47 year old thirst trap! Boom!" On Instagram, #ThirstTrapThursdays is a popular tag. Followers reply in turn after a posting. == Variations == "Gatsbying" is a variation of the thirst trap, where one puts posts on social media to attract the attention of a particular individual. The term alludes to the novel The Great Gatsby where the character Jay Gatsby would throw extravagant parties to attract the attention of his love interest, Daisy. "Instagrandstanding" is an alternative name for this. "Wholesome trapping" has developed, where one posts pictures of more meaningful aspects of life, such as spending time with friends or doing outdoor activities. == Criticism == Psychotherapist Lisa Brateman has criticized thirst traps as an unhealthy method of receiving external validation. This desire for external validation can be addictive. Thirst traps can cause pressure to maintain a good physical appearance, and therefore cause self-esteem issues. Additionally, thirst traps are often highly choreographed and thus present a distorted perception of reality. The manufacturing of thirst traps can be limited when one enters a relationship or with time as the body ages. In some cases, thirst traps can lead to harassment and online bullying. In April 2020, model Chrissy Teigen posted a video of herself wearing a black one-piece swimsuit, and she received a multitude of negative comments that constituted bullying and body shaming.