Brand networking is the engagement of a social networking service around a brand by providing consumers with a platform of relevant content, elements of participation, and a currency, score, or ranking. Brand networking creates communities that serve as interactive destinations to encourage brand participation online and off. This evolved level of user participation with the brand facilitates strong relationships with consumers, leverages sales, and generates fan equity. The concept builds on the marketing literature on brand communities, which describes specialized, non-geographically bound groups of consumers organized around shared interest in a brand, and on subsequent research on social-media-based brand communities that examines how such groups operate when embedded in general-purpose networking platforms. == History == The development and growth of social networking in the early 2000s gave birth to brand networking. Brands saw the immediate potential to reach and interact with consumers through online platforms like Facebook and MySpace. At first, the ability to reach consumers through these platforms was inadequate; brands had the option to join as members or simply advertise on these sites. The potential existed to not only display advertisements to consumers, but to encourage them to interact with the brand. This is when brands made the shift to create their own networking platforms. Less evolved attempts to connect brands with consumers via networking are typically built as online platforms meant only to complement a product/service and are limited in functionality. Typically these sites offer consumers the opportunity to interact through discussion boards and group pages. The Guiding Light Community was built to complement the popular CBS television soap opera. The site offers members reward points for contributing content to discussion boards and blogs (which is all geared toward the show). == Structure == Brand networking is more than the utilization of a social networking platform; it is connecting consumers together and constructing relationships directly with the brand. Three key elements, in unity, create effective brand networking: relevant content, elements of participation, and a competitive currency. Websites in conjunction with other media types (television, radio, print) present content around a vertical industry, sector of interest, or cultural and social issues for a brand. This can be in areas such as health, marketing, or business, or any content relevant to the brand message. Such content is not only provided by the brand but also in the form of consumer-generated media. Research on brand-related user-generated content across major platforms suggests that the form and tone of consumer contributions vary by platform, with promotional content more common on some networks and response-oriented content on others. A brand provides participation with consumers online and offline. This is accomplished through the combination of typical social networking features online, such as personalised pages, friend lists, groups, and messaging, alongside elements of involvement offline. This is not simply connecting an online platform with mobile devices, but providing separate mobile features jointly with a secondary media type to drive online usage and build relationships with the brand on the go. By participating in mobile campaigns, users are interacting with the brand outside of traditional brick and mortar or e-commerce destinations. Empirical work on consumer brand engagement in social media frames such participation along cognitive, affective, and behavioural dimensions. The final element of brand networking involves incentivising participation with the other two elements. The addition of a currency or point system acts as an anchor to the brand and network and creates a competitive dynamic between consumers. These points are distributed for activity carried out outside of the networking site. By incentivising usage offline, the brand image is reinforced for the consumer and strengthens the relationship. Consumers are turned into promoters for both the brand and the users' benefit. The use of points, badges, leaderboards, and similar mechanics is described in the marketing literature as gamification, and has been linked to higher participation rates in mobile and loyalty programmes. == Fan equity == Fan equity is the idea that by locking in consumers to a brand, they are turned into fans of the brand. As fans, they promote, interact, and consume on a daily basis and become assets. Apple Inc. is one example of a company often cited as possessing fan equity. Customers of Apple are extremely brand loyal and are assets to the company. Creating a fan-generated brand is a difficult but effective method of business. Through the use of brand networking, a company is able to build a consumer or fan base that provides a strong relationship between business and consumers. The trust is formed and fans do a lot of work for the brand by word of mouth. Peer-to-peer channels are the strongest means of communication for a brand, but also one in which the brand can only influence and not control. Subsequent research links community engagement with brand trust, identifying community engagement as a mediator between social-media brand community participation and trust. This method of business is argued to be a relationship handled by the brand generally for its own gain. Many fans do not realise the work they are doing for companies by using their product or service. Facebook is a fan-based brand that has become a global phenomenon through customer use, with social media features such as sharing and commenting. With the growth of social media, marketing and advertising through social media has continued to expand. Brands can display and promote their products or services at a fast rate, with consumers sharing and contributing to the brand on a global scale. This can also be seen as online word of mouth exposure that can produce positive or negative feedback for brands. Once consumers become fans they are typically loyal, which can create positive word of mouth for a brand. Fans become a valuable asset, boosting the status and reputation of a brand. Different perceptions of brands can be linked to a person's origin or religion, which creates a difficulty when trying to enter a market or gain market share. Businesses need to be aware of the types of products or services they introduce to a specific market, ensuring they are culturally sensitive. Fan pages are created on social media to maintain the relationship between brands and consumers. By engaging and interacting with consumers, brands obtain fans and produce positive imaging. Some fans become attached to brands and are often encouraged to remain as fans through the use of celebrities endorsing the brand. Research on parasocial interaction in social-media environments suggests that one-sided emotional bonds that consumers form with endorsers and brand personae help convert ordinary followers into engaged fans.
List of online database creator apps
This list of online database creator apps lists notable web apps where end users with minimal database administration expertise can create online databases to share with team members. Users need not have the coding skills to manage the solution stack themselves, because the web app already provides this predefined functionality. Such online database creator apps serve the gap between IT professionals (who can manage such a stack themselves) and people who would not create databases at all anyway. In other words, they provide a low-code way of doing database administration. As the concept of low-code development in general continues to evolve, some of the brands that began as online database creator apps are evolving into low-code development platforms for both the databases and the custom apps that use them. Airtable Bubble Caspio Coda.io Microsoft Access web apps plus SharePoint Oracle Application Express aka APEX Quickbase WaveMaker Rapid ZohoCreator
Top 10 AI Marketing Tools Compared (2026)
Comparing the best AI marketing tool? An AI marketing tool is software that uses machine learning to help you get more done — it lowers the barrier so anyone can produce professional output. Privacy matters too: check whether your data trains the model and whether a no-log or enterprise tier is available. Whether you are a beginner or a pro, the right AI marketing tool slots into your workflow and pays for itself fast. We tested the leading options and ranked them by quality, value, and ease of use.
NovelAI
NovelAI is an online cloud-based, SaaS model, and a paid subscription service for AI-assisted storywriting and text-to-image synthesis, originally launched in beta on June 15, 2021, with the image generation feature being implemented later on October 3, 2022. NovelAI is owned and operated by Anlatan, which is headquartered in Wilmington, Delaware. == Features == NovelAI uses GPT-based large language models (LLMs) to generate storywriting and prose. It has several models, such as Calliope, Sigurd, Euterpe, Krake, and Genji, with Genji being a Japanese-language model. The service also offers encrypted servers and customizable editors. For AI art generation, which generates images from text prompts, NovelAI uses a custom version of the source-available Stable Diffusion text-to-image diffusion model called NovelAI Diffusion, which is trained on a Danbooru-based dataset. NovelAI is also capable of generating a new image based on an existing image. The NovelAI terms of service states that all generated content belongs to the user, regardless if the user is an individual or a corporation. Anlatan states that generated images are not stored locally on their servers. == History == On April 28, 2021, Anlatan officially launched NovelAI. On June 15, 2021, Anlatan released their finetuned GPT-Neo-2.7B model from EleutherAI named Calliope, after the Greek Muses. A day later, they released their Opus-exclusive GPT-J-6B finetuned model named Sigurd, after the Norse/Germanic hero. On March 21, 2023, Nvidia and CoreWeave announced Anlatan being one of the first CoreWeave customers to deploy NVIDIA's H100 Tensor Core GPUs for new LLM model inferencing and training. On April 1, 2023, Anlatan added ControlNet features to their text-to-image NovelAI Diffusion model. On May 16, 2023, Anlatan announced that they named their H100 cluster Shoggy, a reference to H.P. Lovecraft's Shoggoths, which was used to pre-train an undisclosed 8192 token context LLM in-house model. == Reception and controversy == Following the implementation of image generation, NovelAI became a widely-discussed topic in Japan, with some online commentators noting that its image synthesis features are very adept at producing close impressions of anime characters, including lolicon and shotacon imagery, while others have expressed concern that it is a paid service reliant on a diffusion model, while the original machine learning training data consists of images used without the consent of the original artists. Attorney Kosuke Terauchi notes that, since a revision of the law in 2018, it is no longer illegal in Japan for machine learning models to scrape copyrighted content from the internet to use as training data; meanwhile, in the United States where NovelAI is based, there is no specific legal framework which regulates machine learning, and thus the fair use doctrine of US copyright law applies instead. Danbooru has posted an official statement in regards to NovelAI's use of the site's content for AI training, expressing that Danbooru is not affiliated with NovelAI, and does not endorse nor condone NovelAI's use of artists' artworks for machine learning. FayerWayer described NovelAI as a service capable of generating hentai. Manga artist Izumi Ū commented that while the manga style art generated by NovelAI is highly accurate, there are still imperfections in the output, although he views these as human-like in a favourable light nonetheless. In response to the topic of NovelAI, Narugami, founder of the Japanese freelance artist commissioning website Skeb, stated on October 5, 2022 that the use of AI image generation is prohibited on the platform since 2018. Illustrations using NovelAI have been posted on social media and illustration posting sites, and by October 13, 2,111 works tagged with #NovelAI were posted on Pixiv. Pixiv has stated that it is not considering a complete elimination of creations that use AI, though it requires AI-generated posts to be marked as such and allows users to filter them out. == Incidents == On October 6, 2022, NovelAI experienced a data breach where its software's source code was leaked.
Best AI Customer-support Bots in 2026
In search of the best AI customer-support bot? An AI customer-support bot is software that uses machine learning to help you get more done — it turns a rough idea into a polished result in seconds. When choosing one, weigh output quality, pricing, export formats, and how well it fits the tools you already use. Whether you are a beginner or a pro, the right AI customer-support bot slots into your workflow and pays for itself fast. Below we compare features, pricing, and real output so you can choose with confidence.
Blackmagic Design
Blackmagic Design Pty Ltd is an Australian company that develops digital cinema technology and manufactures professional video production hardware and software. Headquartered in South Melbourne, it is known for producing high-end digital movie cameras and a range of broadcast and post-production equipment. The company also develops software applications, including the DaVinci Resolve application for non-linear video editing, color correction, color grading, visual effects, and audio post-production. == History == Blackmagic Design Pty Ltd was founded on 7 September 2001 by Grant Petty. Its first product, DeckLink, introduced in 2002, was a video capture card for macOS that supported uncompressed 10-bit video, marking a shift toward professional-grade yet affordable video workflows. Subsequent versions—including the DeckLink 2, Pro SDI, HD Plus, and Multibridge—added capabilities such as color correction, Windows support, and compatibility with major editing software like Adobe Premiere Pro, to broaden the product's appeal. At the 2012 NAB Show, Blackmagic announced its first Cinema Camera, a digital movie camera. Blackmagic made several acquisitions over the next decade. In 2009, it acquired da Vinci Systems, known for its color-grading tools. In 2010, it acquired Echolab's ATEM switcher line, in 2014, it added eyeon Software (developer of the Blackmagic Fusion compositing software) and London's Cintel (film scanning and restoration), and in 2016, it acquired Fairlight, an audio technology company known for its CMI synthesizers as well as mixing consoles. == Products == List of all products developed by the company. Editing, Color Correction and Audio Post Production DaVinci Resolve (free version) and DaVinci Resolve Studio (paid version), computer software for non-linear video editing, color correction, color grading, visual effects, and audio post-production. Audio/Video Controller Consoles: Editor Keyboard, Speed Editor, DaVinci Resolve Replay Editor, Micro Panel, Mini Panel, DaVinci Resolve Micro Color Panel, Advanced Panel, Fairlight Console Channel Fader, Fairlight Console Channel Control, Fairlight Console LCD Monitor, Fairlight Console Audio Editor, Fairlight Desktop Audio Editor, Fairlight Desktop Console, Fairlight Audio Interface Cintel Film Scanner (Generations 1-3) Live Production Home Streaming: ATEM Mini, ATEM Mini Pro/ISO, ATEM Mini Extreme, ATEM Mini Extreme ISO (The ATEM Mini series has both HDMI and SDI variants) Production Switchers: ATEM 1,2 & 4 M/E Constellation HD, ATEM 1,2 & 4 M/E Constellation 4K, ATEM Constellation 8K, ATEM 1,2 & 4 M/E Production Studio 4K, ATEM Television Studio HD8 & HD8 ISO Switcher & Camera Controllers: ATEM Camera Control Panel, ATEM 1 M/E Advanced Panel, ATEM 2 M/E Advanced Panel, ATEM 4 M/E Advanced Panel Chroma Keyers: Ultimatte 12 HD Mini, Ultimatte 12 HD, Ultimatte 12 4K, Ultimatte 12 8K Recording and Storage: HyperDeck Studio HD Mini, HyperDeck Studio HD Plus, HyperDeck Studio HD Plus, HyperDeck Studio 4K Pro, HyperDeck Extreme 8K HDR, HyperDeck Extreme 4K HDR, HyperDeck Extreme Control, HyperDeck Shuttle HD, Duplicator 4K, MultiDock 10G, Video Assist 7" 12G HDR, Video Assist 5" 12G HDR Capture and Playback UltraStudio: 3G, HD Mini, 4K Mini, 4K Extreme 3 DeckLink (PCIe cards): Mini Recorder, Mini Monitor, Mini Monitor 4K, Mini Recorder 4K, Duo 2 Mini, Duo 2, Quad 2, SDI 4K, Studio 4K, 4K Extreme 12G, 8K Pro, Quad HDMI Recorder Network Storage Cloud Store Cloud Pod Broadcast Converters Micro Converter: BiDirectional SDI/HDMI 3G wPSU, HDMI to SDI 3G wPSU, SDI to HDMI 3G wPSU, BiDirectional SDI/HDMI 3G, HDMI to SDI 3G, SDI to HDMI 3G Mini Converters: Audio to SDI, Optical Fiber 12G, SDI Multiplex 4K, Quad SDI to HDMI 4K, SDI Distribution 4K, SDI to Analog 4K, Audio to SDI 4K, SDI to Audio 4K, HDMI to SDI 6G, SDI to HDMI 6G Teranex Mini: SDI Distribution 12G, SDI to HDMI 12G, Audio to SDI 12G, SDI to Analog 12G, SDI to HDMI 8K HDR, SDI to DisplayPort 8K HDR 2110 IP Converters Routing and Distribution Videohub
How to Choose an AI Text-to-video Tool
Comparing the best AI text-to-video tool? An AI text-to-video tool is software that uses machine learning to help you get more done — it lowers the barrier so anyone can produce professional output. Privacy matters too: check whether your data trains the model and whether a no-log or enterprise tier is available. Whether you are a beginner or a pro, the right AI text-to-video tool slots into your workflow and pays for itself fast. Below we compare features, pricing, and real output so you can choose with confidence.