The Unified Modeling Language (UML) is a general-purpose, object-oriented, visual modeling language that provides a way to visualize the architecture and design of a system, similar to the function of a blueprint. UML defines notation for many types of diagrams which focus on aspects such as behavior, interaction, and structure. UML is both a formal metamodel and a collection of graphical templates. The metamodel defines the elements in an object-oriented model such as classes and properties. It is essentially the same thing as the metamodel in object-oriented programming (OOP), however for OOP, the metamodel is primarily used at run time to dynamically inspect and modify an application object model. The UML metamodel provides a mathematical, formal foundation for the graphic views used in the modeling language to describe an emerging system. UML was created in an attempt to define a standard language for object-oriented programming at the OOPSLA '95 Conference. Originally, Grady Booch and James Rumbaugh merged their models into a unified model. This was followed by Booch's company Rational Software purchasing Ivar Jacobson's Objectory company and merging their model into the UML. At the time Rational and Objectory were two of the dominant players in the small world of independent vendors of object-oriented tools and methods. The Object Management Group (OMG) then took ownership of UML. The creation of UML was motivated by the desire to standardize the disparate nature of notational systems and approaches to software design at the time. In 1997, UML was adopted as a standard by the Object Management Group (OMG) and has been managed by this organization ever since. In 2005, UML was also published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) as the ISO/IEC 19501 standard. Since then the standard has been periodically revised to cover the latest revision of UML. Most developers do not use UML per se, but instead produce more informal diagrams, often hand-drawn. These diagrams, however, often include elements from UML. == Use == UML is primarily used for software development (in any industry or domain) but also used outside elsewhere including business processes, system functions, database schemas, workflow in the legal systems, medical electronics, Health care systems, and hardware design.. The UML is used by the OMG itself to define other OMG products such as the Unified Architecture Framework (UAF) and the Systems Modelling Language (SysML) v1. UML is designed for use with many object-oriented software development methods, both today and for the methods when it was first developed – including OMT, Booch method, Objectory, and especially RUP, which it was originally intended to be used with when work began at Rational Software. Although originally intended for object-oriented design documentation, UML has been used effectively in other contexts such as modeling business process. As UML is not inherently linked to a particular programming language, it can be used for modeling a system independent of language. Some UML tools generate source code from a UML model. === Elements === UML diagrams support visualizing system aspects like: Use case diagram for specifying user interactions with systems Class diagram for specifying structures, including data structures Activity diagram for specifying business process workflows Component diagram for specifying how components interface with other components Deployment diagram for specifying how components are deployed and executed on computational nodes In addition to syntactical (notational) elements with well-defined semantics, UML diagrams also allow for free-form comments (notes) that explain aspects such as usage, constraints, and intents. === Sharing === UML models can be exchanged among UML tools via the XML Metadata Interchange (XMI) format. === Cardinality notation === As with database Chen, Bachman, and ISO ER diagrams, class models are specified to use "look-across" cardinalities, even though several authors (Merise, Elmasri & Navathe, amongst others) prefer same-side or "look-here" for roles and both minimum and maximum cardinalities. Recent researchers (Feinerer and Dullea et al.) have shown that the "look-across" technique used by UML and ER diagrams is less effective and less coherent when applied to n-ary relationships of order strictly greater than 2. Feinerer says: "Problems arise if we operate under the look-across semantics as used for UML associations. Hartmann investigates this situation and shows how and why different transformations fail.", and: "As we will see on the next few pages, the look-across interpretation introduces several difficulties which prevent the extension of simple mechanisms from binary to n-ary associations." === Artifacts === An artifact is the "specification of a physical piece of information that is used or produced by a software development process, or by deployment and operation of a system" including models, source code, scripts, executables, tables in database systems, development deliverables, a design documents, and email messages. An artifact is the physical entity that is deployed to a node. Other UML elements such as classes and components are first manifest into artifacts and instances of these artifacts are then deployed. Artifacts can be composed of other artifacts. === Metamodeling === The OMG developed a metamodeling architecture to define UML, called the Meta-Object Facility (MOF). MOF is designed as a four-layered architecture, as shown in the image at right. It provides a meta-meta model at the top, called the M3 layer. This M3-model is the language used by Meta-Object Facility to build metamodels, called M2-models. The most prominent example of a Layer 2 Meta-Object Facility model is the UML metamodel, which describes UML itself. These M2-models describe elements of the M1-layer, and thus M1-models. These would be, for example, models written in UML. The last layer is the M0-layer or data layer. It is used to describe runtime instances of the system. The metamodel can be extended using a mechanism called stereotyping. This has been criticized as being insufficient/untenable by Brian Henderson-Sellers and Cesar Gonzalez-Perez in "Uses and Abuses of the Stereotype Mechanism in UML 1.x and 2.0". == Diagrams == UML 2 defines many types of diagrams – shown as a taxonomy in the image. === Structure diagrams === Structure diagrams emphasize the structure of the system – using objects, classifiers, relationships, attributes and operations. They are used to document software architecture. Class diagram – Describes the structure of a class Component diagram – Describes how a software system is split into components and dependencies between the components Composite structure diagram Deployment diagram Object diagram Package diagram Profile diagram === Behavior diagrams === Behavior diagrams emphasize the behavior of a system by showing collaborations among objects and changes to the internal states of objects. They are used to describe the functionality of a system. Activity diagram – Describes the business and operational activities of components State machine diagram Use case diagram – Depicts of a user's interaction with a system === Interaction diagrams === Interaction diagrams, a subset of behavior diagrams, emphasize the flow of control and data between components of a system. Communication diagram – shows communication between components Interaction overview diagram Sequence diagram – shows interactions arranged in time sequence; can be drawn via tools such as Lucidchart and Draw.io Timing diagram – focuses on timing constraints === Examples === == Adoption == In 2013, UML had been marketed by OMG for many contexts, but aimed primarily at software development with limited success. It has been treated, at times, as a design silver bullet, which leads to problems. UML misuse includes overuse (designing every part of the system with it, which is unnecessary) and assuming that novices can design with it. It is considered a large language, with many constructs. Some people (including Jacobson) feel that UML's size hinders learning and therefore uptake. Visual Studio removed support for UML in 2016 due to lack of use. == History == UML has evolved since the second half of the 1990s and has its roots in the object-oriented programming methods developed in the late 1980s and early 1990s. The image shows a timeline of the history of UML and other object-oriented modeling methods and notation. === Origin === Rational Software hired James Rumbaugh from General Electric in 1994 and after that, the company became the source for two of the most popular object-oriented modeling approaches of the day: Rumbaugh's object-modeling technique (OMT) and Grady Booch's method. They were soon assisted in their efforts by Ivar Jacobson, the creator of the object-oriented software engineeri
WhatsApp Messenger, commonly known simply as WhatsApp, is an American social media, instant messaging (IM), and Voice over IP (VoIP) service accessible via desktop and mobile app. Owned by Meta Platforms, the service allows users to send text messages, voice messages, and video messages, make voice and video calls, and share images, documents, user locations, and other content. The service requires a cellular mobile telephone number to register. WhatsApp was launched in May 2009. In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client. As of May 2025, the service had 3 billion monthly active users, making it the most used messenger app. The name of the app is meant to sound like "what's up". The service was created by WhatsApp Inc. of Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion. It became the world's most popular messaging application in 2015, with 900 million users, and had more than 2 billion active users worldwide in February 2020. WhatsApp Business had approximately 200 million monthly users in 2023. By 2016, it had become the primary means of Internet communication in regions including the Americas, the Indian subcontinent, and large parts of Europe and Africa. == History == === 2009–2014 === WhatsApp was founded by Brian Acton and Jan Koum, former employees of Yahoo. Koum incorporated WhatsApp Inc. in California on February 24, 2009. A month earlier, Koum had purchased an iPhone, and he and Acton decided to create an app for the App Store. The idea started off as an app that would display statuses in a phone's Contacts menu, showing if a person was at work or on a call. Their discussions often took place at the home of Koum's Russian friend Alex Fishman in West San Jose. They realized that to take the idea further, they would need an iPhone developer. Fishman visited RentACoder.com, found Russian developer Igor Solomennikov, and introduced him to Koum. Koum named the app WhatsApp to sound like "what's up" and it was published on the Apple App Store and BlackBerry App World in May and June 2009 respectively. However, when early versions of WhatsApp kept crashing, Koum considered giving up and looking for a new job. Acton encouraged him to wait for a "few more months". In June 2009, when the app had been downloaded by only a handful of Fishman's Russian-speaking friends, Apple launched push technology, allowing users to be pinged even when not using the app. Koum updated WhatsApp so that everyone in the user's network would be notified when a user's status changed. This new facility, to Koum's surprise, was used by users to ping "each other with jokey custom statuses like, 'I woke up late' or 'I'm on my way.'" Fishman said, "At some point it sort of became instant messaging". WhatsApp 2.0, released for iPhone in August 2009, featured a purpose-designed messaging component; the number of active users suddenly increased to 250,000. Although Acton was working on another startup idea, he decided to join the company. In October 2009, Acton persuaded five former friends at Yahoo! to invest $250,000 in seed funding, and Acton became a co-founder and was given a stake. He officially joined WhatsApp on November 1. Koum then hired a friend in Los Angeles, Chris Peiffer, to develop a BlackBerry version, which arrived two months later. Subsequently, WhatsApp for Symbian OS was added in May 2010, and for Android OS in August 2010. In 2010 Google made multiple acquisition offers for WhatsApp, which were all declined. To cover the cost of sending verification texts to users, WhatsApp was changed from a free service to a paid one. In December 2009, the ability to send photos was added to the iOS version. By early 2011, WhatsApp was one of the top 20 apps in the U.S. Apple App Store. In April 2011, Sequoia Capital invested about $8 million for more than 15% of the company, after months of negotiation by Sequoia partner Jim Goetz. By February 2013, WhatsApp had about 200 million active users and 50 staff members. Sequoia invested another $50 million at a $1.5 billion valuation. Some time in 2013 WhatsApp acquired Santa Clara–based startup SkyMobius, the developers of Vtok, a video and voice calling app. As of December 2013, the service had 400 million monthly active users. That year, the company had $148 million in expenses and a net loss of $138 million. === 2014–2015 === On February 19, 2014, one year after the venture capital financing round at a $1.5 billion valuation, Facebook, Inc. (now Meta Platforms) agreed to acquire the company for US$19 billion, its largest acquisition to date. At the time, it was the largest acquisition of a venture-capital-backed company in history. Sequoia Capital received an approximate 5,000% return on its initial investment. Facebook paid $4 billion in cash, $12 billion in Facebook shares, and an additional $3 billion in restricted stock units granted to WhatsApp's founders Koum and Acton. Employee stock was scheduled to vest over four years subsequent to closing. Days after the announcement, WhatsApp users experienced a loss of service, leading to anger across social media. The acquisition was influenced by the data provided by Onavo, Facebook's research app for monitoring competitors and trending usage of social activities on mobile phones, as well as startups that were performing "unusually well". The acquisition caused many users to try, or move to, other message services. Telegram claimed that it acquired 8 million new users, and Line, 2 million. At a keynote presentation at the Mobile World Congress in Barcelona in February 2014, Facebook CEO Mark Zuckerberg said that Facebook's acquisition of WhatsApp was closely related to the Internet.org vision. A TechCrunch article said about Zuckerberg's vision:The idea, he said, is to develop a group of basic internet services that would be free of charge to use – "a 911 for the internet". These could be a social networking service like Facebook, a messaging service, maybe search and other things like weather. Providing a bundle of these free of charge to users will work like a gateway drug of sorts – users who may be able to afford data services and phones these days just don't see the point of why they would pay for those data services. This would give them some context for why they are important, and that will lead them to pay for more services like this – or so the hope goes. Three days after announcing the Facebook purchase, Koum said they were working to introduce voice calls. He also said that new mobile phones would be sold in Germany with the WhatsApp brand, and that their ultimate goal was to be on all smartphones. In August 2014, WhatsApp was the most popular messaging app in the world, with more than 600 million users. By early January 2015, WhatsApp had 700 million monthly users and over 30 billion messages every day. In April 2015, Forbes predicted that between 2012 and 2018, the telecommunications industry would lose $386 billion because of "over-the-top" services like WhatsApp and Skype. That month, WhatsApp had over 800 million users. By September 2015, it had grown to 900 million; and by February 2016, one billion. On November 30, 2015, the Android WhatsApp client made links to Telegram unclickable and not copyable. Multiple sources confirmed that it was intentional, not a bug, and that it had been implemented when the Android source code that recognized Telegram URLs had been identified. (The word "telegram" appeared in WhatsApp's code.) Some considered it an anti-competitive measure; WhatsApp offered no explanation. === 2016–2019 === On January 18, 2016, WhatsApp's co-founder Jan Koum announced that it would no longer charge users a $1 annual subscription fee, in an effort to remove a barrier faced by users without payment cards. He also said that the app would not display any third-party ads, and that it would have new features such as the ability to communicate with businesses. On May 18, 2017, the European Commission announced that it was fining Facebook €110 million for "providing misleading information about WhatsApp takeover" in 2014. The Commission said that in 2014 when Facebook acquired the messaging app, it "falsely claimed it was technically impossible to automatically combine user information from Facebook and WhatsApp." However, in the summer of 2016, WhatsApp had begun sharing user information with its parent company, allowing information such as phone numbers to be used for targeted Facebook advertisements. Facebook acknowledged the breach, but said the errors in their 2014 filings were "not intentional". In September 2017, WhatsApp's co-founder Brian Acton left the company to start a nonprofit group, later revealed as the Signal Foundation, which developed the WhatsApp competitor Signal. He explained his reasons for leaving in an interview with Forbes a year later. WhatsApp also
Brooklyn Bridge (software)
The Brooklyn Bridge from White Crane Systems was a data transfer enabler. Although it came with some hardware, it was the software which was the basis of the product. It also could transform the data's format. == Overview == The New York Times described its category as being among "communications packages used to transfer files." In an era of 300 baud, Brooklyn Bridge operated at "115,200 baud" so that a transfer which "at 300 baud took 4 minutes and 36 seconds" only needed 5 seconds. Unlike some communications packages, this one retains the original version-date, so as not to alarm people when they seem to have what looks like an update, when it's not. == Description == Once the software is installed, users comfortable with typing the word "COPY" can do so as readily as they sneakernet. An earlier review described it as "less cumbersome than conventional communications software" The use of neither specialized hardware nor specialized software is ideal in an era when this can be done using online or other "outside" services.
Social media reach
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
Vans challenge
The Vans challenge is a viral internet challenge that began in March 2019 where people show their Vans shoes landing right-side up after tossing them in the air. The viral sensation reportedly started after a Twitter user shared a video of the occurrence, which was captioned: “Did you know it doesn’t matter how you throw your Vans they will land facing up.” Since then, multiple people on social media posted similar videos of them throwing their Vans in the air and landing right-side up, along with Crocs, UGG boots, and other popular shoes. This theory proved false, as these shoes have not always landed facing up after tossing them.
PressWise
PressWise was digital imposition software to quickly and easily impose most any variety of flat and folding layouts. It was acquired by the Aldus Prepress Group affectionately known in the print and publishing industry as the Aldus WiseGuys in August 1991 from Emulation Technologies Inc. of Cleveland, Ohio. It was further developed by the Aldus Press Group and launched as the first of many Aldus prepress products in 1993. It was subsequently owned by Adobe Systems, then Luminous Corporation (Seattle), then Imation, and finally ScenicSoft. PressWise was discontinued by ScenicSoft in 1999 ultimately. == History == In February 2009, the PressWise copyright was acquired by Aethos Technologies and a new print automation product was launched by its creator, Eric Wold of Santa Rosa, California. This new product has no relationship to the old imposition software of the same name. It's notable that Larry Letteney, former President of Creo Americas was a board member and shareholder of Aethos Technologies during its early phase. Datatech SmartSoft acquired exclusive distribution rights to the software in September 2009. In September 2010 Datatech SmartSoft completed the acquisition of the PressWise brand and product.
Data refuge
Data Refuge is a public and collaborative project designed to address concerns about federal climate and environmental data that is in danger of being lost. In particular, the initiative addresses five main concerns: What are the best ways to safeguard data? How do federal agencies play a crucial role in collecting, managing, and distributing data? How do government priorities impact data's accessibility? Which projects and research fields depend on federal data? Which data sets are of value to research and local communities, and why? Data Refuge began as a grassroots organization in opposition to government data on climate change and the environment not being archived systemically. Data Refuge's main goal is to collect and allocate data in multiple safe locations to create a sustainable way of archiving old and new data. Data Refuge was initiated in 2016 to protect federal climate and environmental data that is vulnerable under an administration that denies climate change. The system aims to make public research-quality copies of federal climate and environmental data. Data Refuge is supported by the National Geographic Foundation, private donors, Libraries+ Network, Preserving Electronic Governance Initiative (PEGI), the Union of Concerned Scientists (USC), and the Penn Program in Environmental Humanities (PPEH). == Types of data == Data Refuge collects public federal data on the climate and environment in the form of satellite imagery, PDFs, and stories. The data are stored in multiple trusted locations as they are less vulnerable if in only one location, and to ensure accessibility for researchers. Through the Data Rescue events, Data Refuge has accumulated 4 terabytes of data, 30,000 URLs, and 800 participants. === Storytelling === Data Refuge collects stories on vulnerable federal climate and environmental data through: surveys, oral history, photo essays, maps, video shorts, and animations. The stories are archived in a public bank that showcase how federal environmental data support health and safety in communities. Data Stories are collected at Data Rescue events, which are partnered with universities, city and town halls, and advocacy groups. Data stories are collected and used to emphasize the importance of Data Refuge, in how the data on climate change and the environment are being used by people in the United States and across the world for meaningful practices.