A single customer view is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place, such as a single page. The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse past behaviour in order to better target and personalise future customer interactions. A single customer view is also considered especially relevant where organisations engage with customers through multichannel marketing, since customers expect those interactions to reflect a consistent understanding of their history and preferences. However, some commentators have challenged the idea that a single view of customers across an entire organisation is either natural or meaningful, proposing that the priority should instead be consistency between the multiple views that arise in different contexts. Where representations of a customer are held in more than one data set, achieving a single customer view can be difficult: firstly because customer identity must be traceable between the records held in those systems, and secondly because anomalies or discrepancies in the customer data must be data cleansed for data quality. As such, the acquisition by an organisation of a single customer view is one potential outcome of successful master data management. Since 31 December, 2010, maintaining a single customer view, and submitting it within 72 hours, has become mandatory for financial institutions in the United Kingdom due to new rules introduced by the Financial Services Compensation Scheme.
Leakage (machine learning)
In statistics and machine learning, leakage (also known as data leakage or target leakage) refers to the use of information during model training that would not be available at prediction time. This results in overly optimistic performance estimates, as the model appears to perform better during evaluation than it actually would in a production environment. Leakage is often subtle and indirect, making it difficult to detect and eliminate. It can lead a statistician or modeler to select a suboptimal model, which may be outperformed by a leakage-free alternative. == Leakage modes == Leakage can occur at multiple stages of the machine learning workflow. Broadly, its sources can be divided into two categories: those arising from features and those arising from training examples. === Feature leakage === Feature or column-wise leakage is caused by the inclusion of columns which are one of the following: a duplicate label, a proxy for the label, or the label itself. These features, known as anachronisms, will not be available when the model is used for predictions, and result in leakage if included when the model is trained. For example, including a "MonthlySalary" column when predicting "YearlySalary"; or "MinutesLate" when predicting "IsLate". === Training example leakage === Row-wise leakage is caused by improper sharing of information between rows of data. Types of row-wise leakage include: Premature featurization; leaking from premature featurization before Cross-validation/Train/Test split (must fit MinMax/ngrams/etc on only the train split, then transform the test set) Duplicate rows between train/validation/test (for example, oversampling a dataset to pad its size before splitting; or, different rotations/augmentations of a single image; bootstrap sampling before splitting; or duplicating rows to up sample the minority class) Non-independent and identically distributed random (non-IID) data Time leakage (for example, splitting a time-series dataset randomly instead of newer data in test set using a train/test split or rolling-origin cross-validation) Group leakage—not including a grouping split column (for example, Andrew Ng's group had 100k x-rays of 30k patients, meaning ~3 images per patient. The paper used random splitting instead of ensuring that all images of a patient were in the same split. Hence the model partially memorized the patients instead of learning to recognize pneumonia in chest x-rays.) A 2023 review found data leakage to be "a widespread failure mode in machine-learning (ML)-based science", having affected at least 294 academic publications across 17 disciplines, and causing a potential reproducibility crisis. == Detection == Data leakage in machine learning can be detected through various methods, focusing on performance analysis, feature examination, data auditing, and model behavior analysis. Performance-wise, unusually high accuracy or significant discrepancies between training and test results often indicate leakage. Inconsistent cross-validation outcomes may also signal issues. Feature examination involves scrutinizing feature importance rankings and ensuring temporal integrity in time series data. A thorough audit of the data pipeline is crucial, reviewing pre-processing steps, feature engineering, and data splitting processes. Detecting duplicate entries across dataset splits is also important. For language models, the Min-K% method can detect the presence of data in a pretraining dataset. It presents a sentence suspected to be present in the pretraining dataset, and computes the log-likelihood of each token, then compute the average of the lowest K of these. If this exceeds a threshold, then the sentence is likely present. This method is improved by comparing against a baseline of the mean and variance. Analyzing model behavior can reveal leakage. Models relying heavily on counter-intuitive features or showing unexpected prediction patterns warrant investigation. Performance degradation over time when tested on new data may suggest earlier inflated metrics due to leakage. Advanced techniques include backward feature elimination, where suspicious features are temporarily removed to observe performance changes. Using a separate hold-out dataset for final validation before deployment is advisable.
Dendrogram
A dendrogram is a diagram representing a tree graph. This diagrammatic representation is frequently used in different contexts: in hierarchical clustering, it illustrates the arrangement of the clusters produced by the corresponding analyses. in computational biology, it shows the clustering of genes or samples, sometimes in the margins of heatmaps. in phylogenetics, it displays the evolutionary relationships among various biological taxa. In this case, the dendrogram is also called a phylogenetic tree. The name dendrogram derives from the two ancient greek words δένδρον (déndron), meaning "tree", and γράμμα (grámma), meaning "drawing, mathematical figure". == Clustering example == For a clustering example, suppose that five taxa ( a {\displaystyle a} to e {\displaystyle e} ) have been clustered by UPGMA based on a matrix of genetic distances. The hierarchical clustering dendrogram would show a column of five nodes representing the initial data (here individual taxa), and the remaining nodes represent the clusters to which the data belong, with the arrows representing the distance (dissimilarity). The distance between merged clusters is monotone, increasing with the level of the merger: the height of each node in the plot is proportional to the value of the intergroup dissimilarity between its two daughters (the nodes on the right representing individual observations all plotted at zero height).
Elastic map
Elastic maps provide a tool for nonlinear dimensionality reduction. By their construction, they are a system of elastic springs embedded in the data space. This system approximates a low-dimensional manifold. The elastic coefficients of this system allow the switch from completely unstructured k-means clustering (zero elasticity) to the estimators located closely to linear PCA manifolds (for high bending and low stretching modules). With some intermediate values of the elasticity coefficients, this system effectively approximates non-linear principal manifolds. This approach is based on a mechanical analogy between principal manifolds, that are passing through "the middle" of the data distribution, and elastic membranes and plates. The method was developed by A.N. Gorban, A.Y. Zinovyev and A.A. Pitenko in 1996–1998. == Energy of elastic map == Let S {\displaystyle {\mathcal {S}}} be a data set in a finite-dimensional Euclidean space. Elastic map is represented by a set of nodes w j {\displaystyle {\bf {w}}_{j}} in the same space. Each datapoint s ∈ S {\displaystyle s\in {\mathcal {S}}} has a host node, namely the closest node w j {\displaystyle {\bf {w}}_{j}} (if there are several closest nodes then one takes the node with the smallest number). The data set S {\displaystyle {\mathcal {S}}} is divided into classes K j = { s | w j is a host of s } {\displaystyle K_{j}=\{s\ |\ {\bf {w}}_{j}{\mbox{ is a host of }}s\}} . The approximation energy D is the distortion D = 1 2 ∑ j = 1 k ∑ s ∈ K j ‖ s − w j ‖ 2 {\displaystyle D={\frac {1}{2}}\sum _{j=1}^{k}\sum _{s\in K_{j}}\|s-{\bf {w}}_{j}\|^{2}} , which is the energy of the springs with unit elasticity which connect each data point with its host node. It is possible to apply weighting factors to the terms of this sum, for example to reflect the standard deviation of the probability density function of any subset of data points { s i } {\displaystyle \{s_{i}\}} . On the set of nodes an additional structure is defined. Some pairs of nodes, ( w i , w j ) {\displaystyle ({\bf {w}}_{i},{\bf {w}}_{j})} , are connected by elastic edges. Call this set of pairs E {\displaystyle E} . Some triplets of nodes, ( w i , w j , w k ) {\displaystyle ({\bf {w}}_{i},{\bf {w}}_{j},{\bf {w}}_{k})} , form bending ribs. Call this set of triplets G {\displaystyle G} . The stretching energy is U E = 1 2 λ ∑ ( w i , w j ) ∈ E ‖ w i − w j ‖ 2 {\displaystyle U_{E}={\frac {1}{2}}\lambda \sum _{({\bf {w}}_{i},{\bf {w}}_{j})\in E}\|{\bf {w}}_{i}-{\bf {w}}_{j}\|^{2}} , The bending energy is U G = 1 2 μ ∑ ( w i , w j , w k ) ∈ G ‖ w i − 2 w j + w k ‖ 2 {\displaystyle U_{G}={\frac {1}{2}}\mu \sum _{({\bf {w}}_{i},{\bf {w}}_{j},{\bf {w}}_{k})\in G}\|{\bf {w}}_{i}-2{\bf {w}}_{j}+{\bf {w}}_{k}\|^{2}} , where λ {\displaystyle \lambda } and μ {\displaystyle \mu } are the stretching and bending moduli respectively. The stretching energy is sometimes referred to as the membrane, while the bending energy is referred to as the thin plate term. For example, on the 2D rectangular grid the elastic edges are just vertical and horizontal edges (pairs of closest vertices) and the bending ribs are the vertical or horizontal triplets of consecutive (closest) vertices. The total energy of the elastic map is thus U = D + U E + U G . {\displaystyle U=D+U_{E}+U_{G}.} The position of the nodes { w j } {\displaystyle \{{\bf {w}}_{j}\}} is determined by the mechanical equilibrium of the elastic map, i.e. its location is such that it minimizes the total energy U {\displaystyle U} . == Expectation-maximization algorithm == For a given splitting of dataset S {\displaystyle {\mathcal {S}}} in classes K j {\displaystyle K_{j}} , minimization of the quadratic functional U {\displaystyle U} is a linear problem with the sparse matrix of coefficients. Therefore, similar to principal component analysis or k-means, a splitting method is used: For given { w j } {\displaystyle \{{\bf {w}}_{j}\}} find { K j } {\displaystyle \{K_{j}\}} ; For given { K j } {\displaystyle \{K_{j}\}} minimize U {\displaystyle U} and find { w j } {\displaystyle \{{\bf {w}}_{j}\}} ; If no change, terminate. This expectation-maximization algorithm guarantees a local minimum of U {\displaystyle U} . For improving the approximation various additional methods are proposed. For example, the softening strategy is used. This strategy starts with a rigid grids (small length, small bending and large elasticity modules λ {\displaystyle \lambda } and μ {\displaystyle \mu } coefficients) and finishes with soft grids (small λ {\displaystyle \lambda } and μ {\displaystyle \mu } ). The training goes in several epochs, each epoch with its own grid rigidness. Another adaptive strategy is growing net: one starts from a small number of nodes and gradually adds new nodes. Each epoch goes with its own number of nodes. == Applications == Most important applications of the method and free software are in bioinformatics for exploratory data analysis and visualisation of multidimensional data, for data visualisation in economics, social and political sciences, as an auxiliary tool for data mapping in geographic informational systems and for visualisation of data of various nature. The method is applied in quantitative biology for reconstructing the curved surface of a tree leaf from a stack of light microscopy images. This reconstruction is used for quantifying the geodesic distances between trichomes and their patterning, which is a marker of the capability of a plant to resist to pathogenes. Recently, the method is adapted as a support tool in the decision process underlying the selection, optimization, and management of financial portfolios. The method of elastic maps has been systematically tested and compared with several machine learning methods on the applied problem of identification of the flow regime of a gas-liquid flow in a pipe. There are various regimes: Single phase water or air flow, Bubbly flow, Bubbly-slug flow, Slug flow, Slug-churn flow, Churn flow, Churn-annular flow, and Annular flow. The simplest and most common method used to identify the flow regime is visual observation. This approach is, however, subjective and unsuitable for relatively high gas and liquid flow rates. Therefore, the machine learning methods are proposed by many authors. The methods are applied to differential pressure data collected during a calibration process. The method of elastic maps provided a 2D map, where the area of each regime is represented. The comparison with some other machine learning methods is presented in Table 1 for various pipe diameters and pressure. Here, ANN stands for the backpropagation artificial neural networks, SVM stands for the support vector machine, SOM for the self-organizing maps. The hybrid technology was developed for engineering applications. In this technology, elastic maps are used in combination with Principal Component Analysis (PCA), Independent Component Analysis (ICA) and backpropagation ANN. The textbook provides a systematic comparison of elastic maps and self-organizing maps (SOMs) in applications to economic and financial decision-making.
Generalized canonical correlation
In statistics, the generalized canonical correlation analysis (gCCA), is a way of making sense of cross-correlation matrices between the sets of random variables when there are more than two sets. While a conventional CCA generalizes principal component analysis (PCA) to two sets of random variables, a gCCA generalizes PCA to more than two sets of random variables. The canonical variables represent those common factors that can be found by a large PCA of all of the transformed random variables after each set underwent its own PCA. == Applications == The Helmert-Wolf blocking (HWB) method of estimating linear regression parameters can find an optimal solution only if all cross-correlations between the data blocks are zero. They can always be made to vanish by introducing a new regression parameter for each common factor. The gCCA method can be used for finding those harmful common factors that create cross-correlation between the blocks. However, no optimal HWB solution exists if the random variables do not contain enough information on all of the new regression parameters.
CodeCheck
CodeCheck is a mobile app that provides consumers with information about the ingredients in cosmetic products, as well as the ingredients and nutritional values of food. Users can access this information by scanning the product’s barcode with a smartphone or by using a text-based search. The app is available for iOS and Android devices in Germany, Austria, Switzerland, the United Kingdom, the United States, and the Netherlands. == History == CodeCheck was founded in 2010 as an association, online database, and app by Roman Bleichenbacher, who was then a student in Zurich. A website of the same name had already been launched in 2002, where users could enter information about ingredients, nutritional values, and manufacturers of products. The first round of financing took place in July 2014 and raised over 1.1 million Swiss francs, which coincided with the founding of CodeCheck AG. Investors included Doodle founders Myke Näf and Paul E. Sevinç. The company subsequently expanded to Austria and Germany. In the same year, Boris Manhart became CEO. CodeCheck GmbH was established in Berlin in 2016. The app became available in the United States in 2017 and in the United Kingdom in November 2019. In 2020, it was also launched in the Netherlands. Following insolvency proceedings, the app has been owned by Producto Check GmbH since 2022. == Functions == The app can be used to scan the barcode of food and cosmetic products. It then displays information about ingredients, nutritional values, manufacturers and certification labels. For many years, users were able to enter and edit product information themselves and indicate advantages and disadvantages of individual products. Since 2020, the app has placed greater emphasis on machine text recognition. The collected data is combined with substance ratings using an algorithm. These ratings are based on scientific studies and expert assessments, including those from the Consumer Advice Centre in Hamburg, Greenpeace, the WWF and the German Association for the Environment and Nature Conservation (BUND e. V.), and cannot be modified by users or manufacturers. The app also provides information on the sugar and fat content of food products. In addition, it indicates whether a product contains hormone-active substances, microplastics, palm oil, animal-derived ingredients, lactose or gluten. Since 2020, the app has displayed a climate score for food products in cooperation with the Eaternity Institute. == Financing == CodeCheck is primarily financed through native advertising and banner ads. Since 2018, the company has also offered analysis services and survey tools directly to fast-moving consumer goods (FMCG) manufacturers. In addition, access to the API is available, enabling other companies to use the product database. With the introduction of a subscription model in 2019, the CodeCheck app can be used ad-free and in offline mode. Since 2021, CodeCheck has also offered its own “Green Label” certification for manufacturers. Products are certified if at least 90 percent of their ingredients are classified as harmless. == Awards == In May 2015, the app topped the download charts for the first time, reaching 2.3 million installations. By September 2019, the app had once again reached the top of the German app charts, surpassing five million downloads.
Generalized blockmodeling of binary networks
Generalized blockmodeling of binary networks (also relational blockmodeling) is an approach of generalized blockmodeling, analysing the binary network(s). As most network analyses deal with binary networks, this approach is also considered as the fundamental approach of blockmodeling. This is especially noted, as the set of ideal blocks, when used for interpretation of blockmodels, have binary link patterns, which precludes them to be compared with valued empirical blocks. When analysing the binary networks, the criterion function is measuring block inconsistencies, while also reporting the possible errors. The ideal block in binary blockmodeling has only three types of conditions: "a certain cell must be (at least) 1, a certain cell must be 0 and the f {\displaystyle f} over each row (or column) must be at least 1". It is also used as a basis for developing the generalized blockmodeling of valued networks.