In search of the best AI customer-support bot? An AI customer-support bot is software that uses machine learning to help you get more done — it turns a rough idea into a polished result in seconds. When choosing one, weigh output quality, pricing, export formats, and how well it fits the tools you already use. Whether you are a beginner or a pro, the right AI customer-support bot slots into your workflow and pays for itself fast. We tested the leading options and ranked them by quality, value, and ease of use.
Cleverbot
Cleverbot is a chatterbot web application. It was created by British AI scientist Rollo Carpenter and launched in October 2008. It was preceded by Jabberwacky, a chatbot project that began in 1988 and went online in 1997. In its first decade, Cleverbot held several thousand conversations with Carpenter and his associates. Since launching on the web, the number of conversations held has exceeded 150 million. Besides the web application, Cleverbot is also available as an iOS, Android, and Windows Phone app. == Operation == Cleverbot's responses are not pre-programmed because it learns from human input: Humans type into the box below the Cleverbot logo and the system finds all keywords or an exact phrase matching the input. After searching through its saved conversations, it responds to the input by finding how a human responded to that input when it was asked, in part or in full, by Cleverbot. Cleverbot participated in a formal Turing test at the 2011 Techniche festival at the Indian Institute of Technology Guwahati on 3 September 2011. Out of the 1334 votes cast, Cleverbot was judged to be 59.3% human, compared to the rating of 63.3% human achieved by human participants. A score of 50.05% or higher is often considered to be a passing grade. The software running for the event had to handle just 1 or 2 simultaneous requests, whereas online Cleverbot is usually talking to around 10,000 to 50,000 people at once. == Developments == Cleverbot is constantly growing in data size at the rate of 4 to 7 million interactions per day. Updates to the software have been mostly behind the scenes. In 2014, Cleverbot was upgraded to use GPU serving techniques. Unlike Eliza, the program does not respond in a fixed way, instead choosing its responses heuristically using fuzzy logic, the whole of the conversation being compared to the millions that have taken place before. Cleverbot now uses over 279 million interactions, about 3-4% of the data it has already accumulated. The developers of Cleverbot are attempting to build a new version using machine learning techniques. An app that uses the Cleverscript engine to play a game of 20 Questions has been launched under the name Clevernator. Unlike other such games, the player asks the questions and it is the role of the AI to understand, and answer factually. An app that allows owners to create and talk to their own small Cleverbot-like AI has been launched, called Cleverme! for Apple products. == In popular culture == Cleverbot received media attention after being featured in the popular 2010 creepypasta ARG web serial Ben Drowned by Alexander D. Hall. In early 2017, a Twitch stream of two Google Home devices modified to talk to each other using Cleverbot garnered over 700,000 visitors and over 30,000 peak concurrent viewers.
Coreu
COREU (French: Correspondance Européenne – Telex network of European correspondents, also EUKOR-Netzwerk in Austria) is a communication network of the European Union for the communication of the Council of the European Union, the European correspondents of the foreign ministries of the EU member states, permanent representatives of member states in Brussels, the European Commission, and the General Secretariat of the Council of the European Union. The European Parliament is not among the participants. COREU is the European equivalent of the American Secret Internet Protocol Router Network (SIPRNet, also known as Intelink-S). COREU's official aim is fast communication in case of crisis. The network enables a closer cooperation in matters regarding foreign affairs. In actuality the system's function exceeds that of mere communication, it also enables decision-making. COREU's first goal is to enable the exchange of information before and after decisions. Relaying upfront negotiations in preparation of meetings is the second goal. In addition, the system also allows the editing of documents and the decision-making, especially if there is little time. While the first two goals are preparatory measures for a shared foreign policy, the third is a methodical variant marked by practise that is defining for the image of the Common Foreign and Security Policy. == Members == (The following information dates from 2013): There is one representative in each of the capital cities in the EU.(since 1973) In Germany for example, this is the European correspondent (EU-KOR) from the Foreign Office. In Austria it is the European correspondent from the Referat II.1.a in the Federal Ministry for Europe, Integration and Foreign Affairs They are the correspondents (since 1982) for the European Commission They comprise the secretariat for the European Council They also make up the European External Action Service (EEAS) (responsible for foreign policy issues, since 1987) == Data volume and technical details == COREU functions as a spoke-hub distribution paradigm system with the hub in Brussels. The network is operated by the European Union Intelligence and Situation Centre (formerly Joint Situation Center, JSC). The technical infrastructure is located in a building of the European Council. COREU may be described as an advanced telex system with encrypted messages via dedicated terminals. Once a message has reached the destination, it is then redistributed via the local media. In contrast, messages of governments are transmitted via local media to the correspondents and from there delivered point-to-point to Brussels via COREU. In 2010, approximately 8500 communications had been distributed over this network. == History == A telex-based communication system under the name COREU was established in 1973. Originally, only the ministries of Foreign Affairs in the European capitals were connected to it. This telex system was replaced in 1997 by the mail system CORTESY (COREU Terminal Equipment System). The name was retained despite the technical innovation. COREU was reportedly compromised by hackers working for the People's Liberation Army Strategic Support Force, allowing for the theft of thousands of low-classified documents and diplomatic cables.
Content repository
A content repository or content store is a database of digital content with an associated set of data management, search and access methods allowing application-independent access to the content, rather like a digital library, but with the ability to store and modify content in addition to searching and retrieving. The content repository acts as the storage engine for a larger application such as a content management system or a document management system, which adds a user interface on top of the repository's application programming interface. == Advantages provided by repositories == Common rules for data access allow many applications to work with the same content without interrupting the data. They give out signals when changes happen, letting other applications using the repository know that something has been modified, which enables collaborative data management. Developers can deal with data using programs that are more compatible with the desktop programming environment. The data model is scriptable when users use a content repository. == Content repository features == A content repository may provide functionality such as: Add/edit/delete content Hierarchy and sort order management Query / search Versioning Access control Import / export Locking Life-cycle management Retention and holding / records management == Examples == Apache Jackrabbit ModeShape == Applications == Content management Document management Digital asset management Records management Revision control Social collaboration Web content management == Standards and specification == Content repository API for Java WebDAV Content Management Interoperability Services
Social media and psychology
Social media began in the form of generalized online communities. These online communities formed on websites like Geocities.com in 1994, Theglobe.com in 1995, and Tripod.com in 1995. Many of these early communities focused on social interaction by bringing people together through the use of chat rooms. The chat rooms encouraged users to share personal information, ideas, or even personal web pages. Later the social networking community Classmates took a different approach by simply having people link to each other by using their personal email addresses. By the late 1990s, social networking websites began to develop more advanced features to help users find and manage friends. These newer generation of social networking websites began to flourish with the emergence of SixDegrees.com in 1997, Makeoutclub in 2000, Hub Culture in 2002, and Friendster in 2002. However, the first profitable mass social networking website was the South Korean service, Cyworld. Cyworld initially launched as a blog-based website in 1999 and social networking features were added to the website in 2001. Other social networking websites emerged like Myspace in 2002, LinkedIn in 2003, and Bebo in 2005. In 2009, the social networking website Facebook (launched in 2004) became the largest social networking website in the world. Both Instagram and Kik were launched in October 2010. Active users of Facebook increased from just a million in 2004 to over 750 million by the year 2011. Making internet-based social networking both a cultural and financial phenomenon. In September 2011, Snapchat was launched and reported over 300 million users in 2021. == Psychology of social networking == A social network is a social structure made up of individuals or organizations who communicate and interact with each other. Social networking sites – such as Facebook, Twitter, Instagram, Pinterest and LinkedIn – are defined as technology-enabled tools that assist users with creating and maintaining their relationships. A study found that middle schoolers reported using social media to see what their friends are doing, to post pictures, and to connect with friends. Human behavior related to social networking is influenced by major individual differences, meaning that people differ quite systematically in the quantity and quality of their social relationships. Two of the main personality traits that are responsible for this variability are the traits of extraversion and introversion. Extraversion refers to the tendency to be socially dominant, exert leadership, and influence on others. In contrast, introversion reflects a tendency towards shyness, social phobia, or even avoid social situations altogether, which could potentially reduce the number of social contacts a person may have. These individual differences may result in different social networking outcomes. Other psychology factors related to social media and Media psychology are depression, anxiety, attachment, self-identity, well-being, and the need to belong. === Neuroscience === The three domains that neural systems rely on to be strengthened to support social media use are social cognition, self-referential cognition, and social rewarding. When someone posts something on social media, they think of how their audience will react, while the audience thinks of the motivations behind posting the information. Both parties are analyzing the other's thoughts and feelings, which coherently rely on multiple network systems of the brain including the dorsomedial prefrontal cortex, bilateral temporoparietal junction, anterior temporal lobes, inferior frontal gyri, and posterior cingulate cortex. All of these systems work to help us process social behaviors and thoughts drawn out on social media. Social media requires a great deal of self-referential thought. People use social media as a platform to express their opinions and show off their past and present selves. In other words, as Bailey Parnell said in her Ted Talk, we're showing off our "highlight reel" (4). When one receives feedback from others, the individual obtains more reflected self-appraisal which leads to comparisons of their social behaviors or "highlights" to other users. Self-referential thought involves activity in the medial prefrontal cortex and the posterior cingulate cortex. The brain uses these systems when thinking of oneself. A 2021 umbrella review found that most associations between adolescent social media use and mental health were characterized as weak or inconsistent, though certain studies identified 'substantial' negative impacts, particularly linked to passive consumption and problematic use. Social media also provides a constant supply of rewards that keeps users coming back for more. Whenever users receive a like or a new follower, it activates the brain's social reward system which includes the ventromedial prefrontal cortex, ventral striatum, and ventral tegmental area. This system has been found to activate in response to positive feedback from peers, suggesting that users experience online acceptance in a similar manner to other material rewards or positive experiences, further acting as a potential reward. While these areas of the brain become strengthened, other parts of the brain start to weaken. Technology is encouraging multi-tasking, especially because of how easy it is to switch from one task to another by opening another tab or using two devices at once. The brain's hippocampus is mainly associated with long-term memory. In a study done by Russell Poldark, a professor at UCLA, they found that "for the task learned without distraction, the hippocampus was involved. However, for the task learned with the distraction of the beeps, the hippocampus was not involved; but the striatum was, which is the brain system that underlies our ability to learn new skills." The study concludes that multitasking can cause reliance on the striatum more than the hippocampus, which can change the way we learn. The striatum is known to be connected to mainly the brain's reward system. The brain will strengthen the neurons to the striatum while it weakens the neurons to the hippocampus to make the brain more efficient. Because our brain starts to rely on the striatum more than the hippocampus, it becomes harder for us to process new information. Nicholas Carr, author of The Shallows: How The Internet Is Changing Our Brains, agrees: "What psychologists and brain scientists tell us about interruptions is that they have a fairly profound effect on the way we think. It becomes much harder to sustain attention, to think about one thing for a long period of time, and to think deeply when new stimuli are pouring at you all day long. I argue that the price we pay for being constantly inundated with information is a loss of our ability to be contemplative and to engage in the kind of deep thinking that requires you to concentrate on one thing." === Well-Being === How does well-being relate to social media? In an article titled Social Impact of Psychological Research on Well-Being Shared in Social Media, Pulido et al. found a 15.7% social impact in their results. These new results were compared to a previous study conducted by Pulido et al., which had a high of 4.98% compared to 27.5% in the new study. These results show the ESISM, which is evidence of social impact present. In a two-year span, the difference between social impact rose 22.52% according to these studies. When taking into consideration that an increasingly large number of teens report either being active on, or having used, some form of social media, ranging from apps such as Facebook to TikTok, researching the effects of social media on the well-being of teens and young adults has become more of a topic of focus in recent years. === Depression === Especially in today's society, social media has gained a new perspective on younger generations. It is what younger generations are born into and are growing up to use, particularly what is running today's society. Social Media has its downfalls regarding depression and mental health. Many users often compare their lives regarding what they see on these platforms. In an article Does Social Media Cause Depression? by the Child Mind Institute, Miller states that "several studies, teenage and young adult users who spend the most time on Instagram, Facebook and other platforms for have shown to have substantially (from 13 to 66 percent) higher rates of reported depression than those who spent the least time", what the study shows how Facebook and Instagram, platforms showcasing daily lives and or lifestyles, or less fulfilling or less satisfied or more flaunting base or superficial. Instead of social community, there has become a perception of individuals striving for a life that is not real, whether that is editing photos or making life seem perfect when it is not. This causes a sense of depression by the weight of a comparing game. In "How Social Media Affects Y
Opponent process
The opponent process is a hypothesis of color vision that states that the human visual system interprets information about color by processing signals from the three types of photoreceptor cells in an antagonistic manner. The three types of cones are called L, M, and S. The names stand for "Long wavelength sensitive,” "middle wavelength sensitive," and "short wavelength sensitive." The opponent-process theory implicates three opponent channels: L versus M, S versus (L+M), and a luminance channel (+ versus -). These cone-opponent mechanisms were at one time thought to be the neural substrate for a psychological theory called Hering's Opponent Colors Theory, which calls for three psychologically important opponent color processes: red versus green, blue versus yellow, and black versus white (luminance). The Opponent Colors Theory is named for the German physiologist Ewald Hering who proposed the idea in the late 19th century. However, it has been argued that Hering’s Opponent Colors Theory lacks adequate phenomenological and empirical support, and may not be a necessary feature of normal human color experience. Correspondingly, considerable physiological and behavioral evidence proves that the physiological cone opponent mechanisms do not constitute the neurobiological basis for Hering's Opponent Colors Theory. == Color theory == === Complementary colors === When staring at a bright color for a while (e.g. red), then looking away at a white field, an afterimage is perceived, such that the original color will evoke its complementary color (cyan, in the case of red input). When complementary colors are combined or mixed, they "cancel each other out" and become neutral (white or gray). That is, complementary colors are never perceived as a mixture; there is no "greenish red" or "yellowish blue", despite claims to the contrary. The strongest color contrast that a color can have is its complementary color. Complementary colors may also be called "opposite colors" and they were originally considered the primary evidence in support of Hering's Opponent Colors Theory. There are two fatal problems with this evidence. First, the complement of red is not green, as called for by Hering's theory; it is bluish-green. And second, there exists a complementary color for every color, so there is nothing special about the set of complementary pairs picked out by Hering's theory. === Unique hues === The colors that define the extremes for each opponent channel are called unique hues, as opposed to composite (mixed) hues. Ewald Hering first defined the unique hues as red, green, blue, and yellow, and based them on the concept that these colors could not be simultaneously perceived. For example, a color cannot appear both red and green. These definitions have been experimentally refined and are represented today by average hue angles of 353° (carmine red), 128° (cobalt green), 228° (cobalt blue), 58° (yellow). The unique hues are a defining feature of many psychological color spaces, but there is substantial evidence showing that the unique hues are not hard wired in the nervous system, contrary to the stipulations of Hering's Opponent Colors Theory. Unique hues can differ between individuals and are often used in psychophysical research to measure variations in color perception due to color-vision deficiencies or color adaptation. While there is considerable inter-subject variability when defining unique hues experimentally, an individual's unique hues are very consistent, to within a few nanometers of wavelength. == Physiological basis == === Relation to LMS color space === The trichromatic theory is in conflict with Hering's Opponent Colors Theory, although it is compatible with a physiological opponent process that compares the outputs of the different classes of cone types. The poles of these cone opponent mechanisms do not correspond to the unique hues of Hering's Opponent Colors Theory and unlike the unique hues, have no privilege in color perception. Most humans have three different cone cells in their retinas that facilitate trichromatic color vision. Colors are determined by the proportional excitation of these three cone types, i.e. their quantum catch. The levels of excitation of each cone type are the parameters that define LMS color space. To calculate the opponent process tristimulus values from the LMS color space, the cone excitations must be compared: The luminous (achromatic) opponent channel is a weighted sum of all three cone cells (plus the rod cells in some conditions). The red–green opponent channel is equal to the difference of the L- and M-cones. The blue–yellow opponent channel is equal to the difference of the S-cone and the average/weighted sum of the L- and M-cones. Most mammals have no L cone (the primate L cone arose from a gene duplication of the M cone opsin gene). These mammals still show two kinds of opponent channels in their retinal ganglion cells: the achromatic channel and the blue-yellow opponency channel. === Cone opponent mechanisms are encoded in the retina === The output of different types of cones are compared by cells in the retina including retina bipolar cells (which compare signals from L and M cones) and bistratified retinal ganglion cells (which compare S cone signals with L and M cone signals). The output of bipolar cells is relayed to the visual cortex by the retinal ganglion cells (RGCs) by way of a thalamic relay station called the lateral geniculate nucleus (LGN) of the thalamus. Much of the scientific knowledge of retinal ganglion cell physiology was obtained by neural recordings of cells in the LGN. The cone-opponent mechanisms in the retina and LGN represent a fundamental physiological opponent process but do not represent the unique hues (or Hering's Opponent Colors Theory). For example, the colors that best elicit responses of the bistratified S-(L+M)-opponent neurons are best described as purplish (or lavender) and lime-green, not "blue" and "yellow". The neurons are sometimes referred to as "blue–yellow" neurons, but this is a historical artifact dating to the time when it was thought that Hering's Opponent Colors Theory was hardwired by the retina and the mismatch between the colors to which they are optimally tuned and Hering's Opponent Colors was overlooked. Cone opponent mechanisms exist in the retinas of many mammals, including monkeys, mice, and cats. In primates, the LGN contains three major classes of layers: Magnocellular layers (M, large-cell) – responsible largely for the luminance channel Parvocellular layers (P, small-cell) – responsible largely for red–green opponency Koniocellular layers (K) – responsible largely for blue–yellow opponency, poor spatial resolution, long latency Other mammals such as cats also have three cell types denoted as X (magno), Y (parvo), and W (konio). The W type is beyond most doubt homologous to the primate K type. There are some subtle differences between the M and X types as well as the Y and P types to make the correspondence unclear. === Advantage === Transmitting information in opponent-channel color space could be advantageous over transmitting it in LMS color space ("raw" signals from each cone type). There is some overlap in the wavelengths of light to which the three types of cones (L for long-wave, M for medium-wave, and S for short-wave light) respond, so it is more efficient for the visual system (from a perspective of dynamic range) to record differences between the responses of cones, rather than each type of cone's individual response. Hurvich and Jameson argued that the use of opponent-channel color space would increase color contrast, making the information easier to process by later stages of vision. === Color blindness === Color blindness can be classified by the cone cell that is affected (protan, deutan, tritan) or by the opponent channel that is affected (red–green or blue–yellow). In either case, the channel can either be inactive (in the case of dichromacy) or have a lower dynamic range (in the case of anomalous trichromacy). For example, individuals with deuteranopia see little difference between the red and green unique hues. == History == Johann Wolfgang von Goethe first studied the physiological effect of opposed colors in his Theory of Colours in 1810. Goethe arranged his color wheel symmetrically "for the colours diametrically opposed to each other in this diagram are those which reciprocally evoke each other in the eye. Thus, yellow demands purple; orange, blue; red, green; and vice versa: Thus again all intermediate gradations reciprocally evoke each other." Ewald Hering proposed opponent color theory in 1892. He thought that the colors red, yellow, green, and blue are special in that any other color can be described as a mix of them, and that they exist in opposite pairs. That is, either red or green is perceived and never greenish-red: Even though yellow is a mixture of red and green in the RGB color theory, humans
Backup
In information technology, a backup, or data backup is a copy of computer data taken and stored elsewhere so that it may be used to restore the original after a data loss event. The verb form, referring to the process of doing so, is "back up", whereas the noun and adjective form is "backup". Backups can be used to recover data after its loss from data deletion or corruption, or to recover data from an earlier time. Backups provide a simple form of IT disaster recovery; however not all backup systems are able to reconstitute a computer system or other complex configuration such as a computer cluster, active directory server, or database server. A backup system contains at least one copy of all data considered worth saving. The data storage requirements can be large. An information repository model may be used to provide structure to this storage. There are different types of data storage devices used for copying backups of data that is already in secondary storage onto archive files. There are also different ways these devices can be arranged to provide geographic dispersion, data security, and portability. Data is selected, extracted, and manipulated for storage. The process can include methods for dealing with live data, including open files, as well as compression, encryption, and de-duplication. Additional techniques apply to enterprise client-server backup. Backup schemes may include dry runs that validate the reliability of the data being backed up. There are limitations and human factors involved in any backup scheme. == Storage == A backup strategy requires an information repository, "a secondary storage space for data" that aggregates backups of data "sources". The repository could be as simple as a list of all backup media (DVDs, etc.) and the dates produced, or could include a computerized index, catalog, or relational database. === 3-2-1 Backup Rule === The backup data needs to be stored, requiring a backup rotation scheme, which is a system of backing up data to computer media that limits the number of backups of different dates retained separately, by appropriate re-use of the data storage media by overwriting of backups no longer needed. The scheme determines how and when each piece of removable storage is used for a backup operation and how long it is retained once it has backup data stored on it. The 3-2-1 rule can aid in the backup process. It states that there should be at least 3 copies of the data, stored on 2 different types of storage media, and one copy should be kept offsite, in a remote location (this can include cloud storage). 2 or more different media should be used to eliminate data loss due to similar reasons (for example, optical discs may tolerate being underwater while LTO tapes may not, and SSDs cannot fail due to head crashes or damaged spindle motors since they do not have any moving parts, unlike hard drives). An offsite copy protects against fire, theft of physical media (such as tapes or discs) and natural disasters like floods and earthquakes. Physically protected hard drives are an alternative to an offsite copy, but they have limitations like only being able to resist fire for a limited period of time, so an offsite copy still remains as the ideal choice. Because there is no perfect storage, many backup experts recommend maintaining a second copy on a local physical device, even if the data is also backed up offsite. === Backup methods === ==== Unstructured ==== An unstructured repository may simply be a stack of tapes, DVD-Rs or external HDDs with minimal information about what was backed up and when. This method is the easiest to implement, but unlikely to achieve a high level of recoverability as it lacks automation. ==== Full only/System imaging ==== A repository using this backup method contains complete source data copies taken at one or more specific points in time. Copying system images, this method is frequently used by computer technicians to record known good configurations. However, imaging is generally more useful as a way of deploying a standard configuration to many systems rather than as a tool for making ongoing backups of diverse systems. ==== Incremental ==== An incremental backup stores data changed since a reference point in time. Duplicate copies of unchanged data are not copied. Typically a full backup of all files is made once or at infrequent intervals, serving as the reference point for an incremental repository. Subsequently, a number of incremental backups are made after successive time periods. Restores begin with the last full backup and then apply the incrementals. Some backup systems can create a synthetic full backup from a series of incrementals, thus providing the equivalent of frequently doing a full backup. When done to modify a single archive file, this speeds restores of recent versions of files. ==== Near-CDP ==== Continuous Data Protection (CDP) refers to a backup that instantly saves a copy of every change made to the data. This allows restoration of data to any point in time and is the most comprehensive and advanced data protection. Near-CDP backup applications—often marketed as "CDP"—automatically take incremental backups at a specific interval, for example every 15 minutes, one hour, or 24 hours. They can therefore only allow restores to an interval boundary. Near-CDP backup applications use journaling and are typically based on periodic "snapshots", read-only copies of the data frozen at a particular point in time. Near-CDP (except for Apple Time Machine) intent-logs every change on the host system, often by saving byte or block-level differences rather than file-level differences. This backup method differs from simple disk mirroring in that it enables a roll-back of the log and thus a restoration of old images of data. Intent-logging allows precautions for the consistency of live data, protecting self-consistent files but requiring applications "be quiesced and made ready for backup." Near-CDP is more practicable for ordinary personal backup applications, as opposed to true CDP, which must be run in conjunction with a virtual machine or equivalent and is therefore generally used in enterprise client-server backups. Software may create copies of individual files such as written documents, multimedia projects, or user preferences, to prevent failed write events caused by power outages, operating system crashes, or exhausted disk space, from causing data loss. A common implementation is an appended ".bak" extension to the file name. ==== Reverse incremental ==== A Reverse incremental backup method stores a recent archive file "mirror" of the source data and a series of differences between the "mirror" in its current state and its previous states. A reverse incremental backup method starts with a non-image full backup. After the full backup is performed, the system periodically synchronizes the full backup with the live copy, while storing the data necessary to reconstruct older versions. This can either be done using hard links—as Apple Time Machine does, or using binary diffs. ==== Differential ==== A differential backup saves only the data that has changed since the last full backup. This means a maximum of two backups from the repository are used to restore the data. However, as time from the last full backup (and thus the accumulated changes in data) increases, so does the time to perform the differential backup. Restoring an entire system requires starting from the most recent full backup and then applying just the last differential backup. A differential backup copies files that have been created or changed since the last full backup, regardless of whether any other differential backups have been made since, whereas an incremental backup copies files that have been created or changed since the most recent backup of any type (full or incremental). Changes in files may be detected through a more recent date/time of last modification file attribute, and/or changes in file size. Other variations of incremental backup include multi-level incrementals and block-level incrementals that compare parts of files instead of just entire files. === Storage media === Regardless of the repository model that is used, the data has to be copied onto an archive file data storage medium. The medium used is also referred to as the type of backup destination. ==== Magnetic tape ==== Magnetic tape was for a long time the most commonly used medium for bulk data storage, backup, archiving, and interchange. It was previously a less expensive option, but this is no longer the case for smaller amounts of data. Tape is a sequential access medium, so the rate of continuously writing or reading data can be very fast. While tape media itself has a low cost per space, tape drives are typically dozens of times as expensive as hard disk drives and optical drives. Tape media are generally rotated on a schedule so at least one set is off-site in case something should happe