BabyCenter is an online media company based in San Francisco, New York City, Chicago, and Los Angeles that provides information on conception, pregnancy, birth, and early childhood development for parents and expecting parents. BabyCenter operates 8 country and region specific properties including websites, apps, emails, print publications, and an online community where parents can connect on a variety of topics. The visitors of website and the users of the app can sign up for free weekly email newsletters that guide them through pregnancy and their child's development. In addition to publishing detailed, medically reviewed information about pregnancy and parenting, BabyCenter, under its Mission Motherhood initiative, ran numerous social programs and has participated in public health initiatives in partnership with hospitals, healthcare agencies, nonprofits, NGOs, and government agencies to provide pregnancy and parenting advice. It also annually publishes the most popular baby names. BabyCenter LLC is part of the Everyday Health Group, a division of Ziff Davis. == History == BabyCenter was founded in October 1997 by Stanford University MBA graduates Matt Glickman and Mark Selcow, who recognized a need for information about pregnancy and parenting on the internet. BabyCenter was initially funded through $13.5 million in startup capital funding from venture capital firms, including Bessemer Venture Partners, Intel, and Trinity Ventures. The funds were used to open the BabyCenter Store in October 1998. In the early years of its operation, BabyCenter offered multiple resources and services for parents, including a website that provided medically reviewed information and guidance to new and expectant parents on such topics as fertility, labor, and childcare; a weekly email for pregnant women tailored to their week of pregnancy (based on their pregnancy due date); and community groups and chat rooms for pregnant couples and parents to discuss pregnancy and child-rearing strategies. The site grew quickly, and by early 1999 had 175 employees and an annual revenue of $35 million. In April of that year, the two founders sold BabyCenter to another website, eToys.com, for $190 million in stock. Twenty-three months later, in 2001, shortly before declaring bankruptcy, eToys sold the site to Johnson & Johnson for $10 million. During the eToys ownership, BabyCenter launched its first international E-commerce site in the UK during the spring of 2000. Starting in 2005, BabyCenter launched an expansion plan, extending its global network to Australia, Canada and other countries, staffing each outpost with local editors. In 2007, BabyCenter debuted a Mandarin-language site in China, initiated operations in India, launched a Spanish language website, and introduced its first mobile site. BabyCenter released My Pregnancy Today, its first mobile app, to Apple's App Store in August 2010 and to the Android market in April 2011. The app provided daily information, nutrition tips, advice relevant to the user's week of pregnancy, and 3-D animated videos showcasing a baby's development in utero. The My Pregnancy app was joined by a My Baby Today app in October 2011. In 2015, BabyCenter released Mom Feed, its first mobile app for parents of toddlers and older children (ages 1 to 8). Mom Feed offered personalized, stage-based information as well as content from the BabyCenter Community and Blog in a real-time stream. In 2016, BabyCenter launched its web-based Baby Names Finder. In 2018, Mom Feed was discontinued and BabyCenter replaced that experience with a separate Child Health content area on its website. Also in 2018, BabyCenter launched its mobile baby name generator, the Baby Names app, which, like the web-based Baby Names Finder, leverages data from hundreds of thousands of parents that culminates in its annual most popular Baby Names Report. In 2019, Johnson & Johnson sold Baby Center to Everyday Health Group, a division of New York-based parent company of Ziff Davis, Inc. Neither side disclosed terms of the deal. == Popular research == BabyCenter's most popular baby names is released annually and often cited by the media. In March 2024, BabyCenter did a review of the app Temu and said that the website has found products that have been recalled, could be counterfeit or circumvent U.S. safety standards and features that are important in preventing issues like choking. In 2025, BabyCenter released a report about the cost of raising a newborn baby in the first year. == Content and products == === Websites === BabyCenter has 8 country and region-specific websites around the world, including sites for the United States, Canada, Australia, Brazil, India, Germany, the United Kingdom, and Latin America. Users can find parenting and pregnancy advice in seven languages: English, Spanish, Portuguese, Arabic, French, German, and Hindi BabyCenter content for each country- or region-specific site is written by an editorial team based in that country or region. Medical and health content for each site is reviewed by a medical advisory board based there and adheres to that country or region's medical standards. For example, the U.S. site works with and follows the recommendations of such U.S. medical authorities as the American Academy of Pediatrics, the American Congress of Obstetrics & Gynecology and the Society for Maternal-Fetal Medicine. BabyCenter regularly conducts research and provides thought leadership on pregnancy and parenting topics, popularly cited by major media outlets including The Wall Street Journal, Forbes, The Washington Post, BuzzFeed, Insider, MarketWatch, Axios. === Community, blogs and social === From its earliest days, BabyCenter has had a community area that allows people to join a group of parents with children born in the same month, known as a Birth Club. BabyCenter launched a blog called Momformation in 2007. Eventually, the name was changed to BabyCenter Blog. In April 2021, the BabyCenter Community was identified in a research article within the journal PLOS Computational Biology as facilitating "unobstructed communication" between parents, which avoids the "strong echo chamber phenomena" that can foster and perpetuate vaccine misinformation. === My Pregnancy and Baby Today App === The app is available in six languages, although not all features are supported for every market. Initially the apps only featured pregnancy articles that could be found on the BabyCenter website, but over the years the feature set has expanded to include a growing list of app-specific tools such as weekly fetal development information, a kick tracker, a birth plan worksheet, a contraction timer, a baby growth tracker, a photo journal for pregnant women to record their pregnancy bellies, and a photo journal for documenting a baby's first year. === Mission Motherhood™ === BabyCenter was a cofounder of the Mobile Alliance for Maternal Action (MAMA), a public-private partnership between USAID, Johnson & Johnson, the UN Foundation, and BabyCenter from 2011 to-to 2015. The MAMA program sparked the creation of MomConnect, an initiative of the South African Department of Health for which BabyCenter developed SMS messages with health information about pregnancy and a child's first year of life. BabyCenter helped develop similar messages for mMitra, a voice messaging program in India. A research article in the Maternal and Child Health Journal stated the mMitra program offered strong evidence "that tailored mobile phone voice messages can improve key infant care knowledge and practices that lead to improved infant health outcomes in low-resource settings. BabyCenter's Mission Motherhood Messages were available to qualifying organizations on the BabyCenter website. BabyCenter contributed websites for Free Basics. These websites featured age and stage-based pregnancy and baby articles targeted to low-income, lower-education women who would not otherwise have access to health information. Content developed for this program was also used to support a UNICEF SMS program during the 2016 Zika outbreak. == Awards and recognition == In 1998, BabyCenter won a Webby Award for Best Home Site. Since then, it has been nominated for a Webby Award 19 times and won either a Webby or a People's Choice Webby Award 12 times – including a People's Voice win in 2021 for Lifestyle websites and mobile sites. In 2002, it won Service Journalism award from Online Journalism Awards (OJA). In 2015, BabyCenter won five Digital Health Awards for content about autism in children. In 2016, BabyCenter won seven Digital Health Awards: four for videos about the aches and pains of pregnancy, baby sleep, and the walking milestone in child development; two for articles about baby sleep training and sleep apnea in babies; and one for the BabyCenter mobile app My Pregnancy & Baby Today. In 2021, Forbes Health chose My Pregnancy & Baby Today as the best pregnancy app of 2021, and Women's Health identified it
Conversica
Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat, and SMS. == History == 2007: The company was founded by Ben Brigham in Bellingham, Washington, originally as AutoFerret.com. The company's initial product was a Customer Relationship Management (CRM) targeted at automotive dealerships. This soon expanded to lead generation, and then lead validation and qualification. The AI Conversica uses currently was made to follow up on and filter out low-quality leads. The focus of the company shifted toward this automated lead engagement technology. 2010: The company started commercially selling AVA, the first Automated Virtual Assistant for sales, and the company name was changed to AVA.ai. Early customers for AVA were automotive dealerships. As the company moved away from generating leads themselves, and providing the CRM themselves, it became necessary to integrate with existing CRM and Marketing Automation platforms, such as DealerSocket, VinSolutions and Salesforce. 2013: The company raised $16m Series A funding, led by Kennet Partners, and named Mark Bradley as CEO. It also moved its headquarters from Bellingham, Washington to Foster City, California. 2014: The company changed its name from AVA.ai to Conversica. 2015: Alex Terry joined Conversica as its CEO. The business expanded to include customers in additional verticals, including technology, education, and financial services. 2016: The company raised $34m Series B funding, led by Providence Strategic Growth. 2017: Conversica expanded its intelligent automation platform and IVAs to support additional communication channels (e-mail and SMS text messaging) and communication languages. Conversica also opened a new technology center in Seattle, Washington to expand its AI and machine learning capabilities. 2018: The company raised $31m Series C funding, led by Providence Strategic Growth. Conversica also acquired Intelligens.ai, providing a regional presence in Latin America with an office in Las Condes, Santiago, Chile. The company launched an AI-powered Admissions Assistant for Higher Education industry. 2019: Conversica was selected by Fast Company magazine as one of the Top 10 Most Innovative AI Companies in the World, and was named Marketo's Technology Partner of the Year. The company officially expanded into the EMEA region with the opening of a London office. As of August 2019, Conversica has over 50 different integrations with third parties. In October Conversica won three awards at the fourth annual Global Annual Achievement Awards for Artificial Intelligence. Also that month, Alex Terry stepped down from his role as CEO and was replaced by Jim Kaskade. 2020: As part of Conversica's response to COVID-19, they optimized the business to become profitable in both 2Q20 and 3Q20, before reinvesting in 4Q20. The company transitioned both international operations in EMEA and LATAM to an indirect model with partners (LeadFabric and Nectia Cloud Solutions respectively), and moved a portion of its US-based employees to near-shore centers in Mexico and Brazil, effectively downsizing the company from 250 to 200. Conversica's reseller partner, Nectia, is a major Latin American affiliate and Chile's number one Salesforce partner, and, as part of the partnership, Nectia devoted capital to a brand new company segment, Predict-IA, dedicated to web-based artificial intelligent solutions. Predict-IA was able to immediately service all LATAM opportunities and clients with Conversica's AI Assistants with end-to-end services (marketing, sales, professional services, customer success, and technical support). Conversica's reseller partner, Leadfabric, has offices in Belgium, Amsterdam, Paris, UK, Taiwan, and Romania. == Technology == Conversica's Revenue Digital Assistants™ are AI assistants who engage with leads, prospects, customers, employees, and other persons of interest (Contacts) in a two-way human-like manner, via email, SMS text, and website chat, in English, French, German, Spanish, Portuguese, and Japanese. The RDAs are built on an Intelligent Automation platform that leverages natural language understanding, natural language processing, natural language generation, deep learning and machine learning. The Assistants are generally deployed alongside sales and marketing, customer success, account management, and higher education admissions teams, as part of an augmented workforce. The Intelligent Automation platform integrates with over 50 external systems, including CRM, Marketing Automation, and other systems of record. A partial list of integration partners includes: Salesforce, Marketo, Oracle, HubSpot, DealerSocket, Reynolds & Reynolds, CDK Global, VinSolutions and many more.
Ray tracing (graphics)
In 3D computer graphics, ray tracing is a technique for modeling light transport for use in a wide variety of rendering algorithms for generating digital images. On a spectrum of computational cost and visual fidelity, ray tracing-based rendering techniques, such as ray casting, recursive ray tracing, distribution ray tracing, photon mapping and path tracing, are generally slower and higher fidelity than scanline rendering methods. Thus, ray tracing was first deployed in applications where taking a relatively long time to render could be tolerated, such as still CGI images, and film and television visual effects (VFX), but was less suited to real-time applications such as video games, where speed is critical in rendering each frame. Since 2018, however, hardware acceleration for real-time ray tracing has become standard on new commercial graphics cards, and graphics APIs have followed suit, allowing developers to use hybrid ray tracing and rasterization-based rendering in games and other real-time applications with a lesser hit to frame render times. Ray tracing is capable of simulating a variety of optical effects, such as reflection, refraction, soft shadows, scattering, depth of field, motion blur, caustics, ambient occlusion and dispersion phenomena (such as chromatic aberration). It can also be used to trace the path of sound waves in a similar fashion to light waves, making it a viable option for more immersive sound design in video games by rendering realistic reverberation and echoes. In fact, any physical wave or particle phenomenon with approximately linear motion can be simulated with ray tracing. Ray tracing–based rendering techniques that sample light over a domain typically generate multiple rays and often rely on denoising to reduce the resulting noise. == History == The idea of ray tracing comes from as early as the 16th century, when it was described by Albrecht Dürer, who is credited for its invention. Dürer described multiple techniques for projecting 3-D scenes onto an image plane. Some of these project chosen geometry onto the image plane, as is done with rasterization today. Others determine what geometry is visible along a given ray, as is done with ray tracing. Using a computer for ray tracing to generate shaded pictures was first accomplished by Arthur Appel in 1968. Appel used ray tracing for primary visibility (determining the closest surface to the camera at each image point) by tracing a ray through each point to be shaded into the scene to identify the visible surface. The closest surface intersected by the ray was the visible one. This non-recursive ray tracing-based rendering algorithm is today called "ray casting". His algorithm then traced secondary rays to the light source from each point being shaded to determine whether the point was in shadow or not. Later, in 1971, Goldstein and Nagel of MAGI (Mathematical Applications Group, Inc.) published "3-D Visual Simulation", wherein ray tracing was used to make shaded pictures of solids. At the ray-surface intersection point found, they computed the surface normal and, knowing the position of the light source, computed the brightness of the pixel on the screen. Their publication describes a short (30-second) film "made using the University of Maryland's display hardware outfitted with a 16mm camera. The film showed the helicopter and a simple ground-level gun emplacement. The helicopter was programmed to undergo a series of maneuvers including turns, take-offs, and landings, etc., until it eventually is shot down and crashed." A CDC 6600 computer was used. MAGI produced an animation video called MAGI/SynthaVision Sampler in 1974. Another early instance of ray casting came in 1976, when Scott Roth created a flip book animation in Bob Sproull's computer graphics course at Caltech. The scanned pages are shown as a video in the accompanying image. Roth's computer program noted an edge point at a pixel location if the ray intersected a bounded plane different from that of its neighbors. Of course, a ray could intersect multiple planes in space, but only the surface point closest to the camera was noted as visible. The platform was a DEC PDP-10, a Tektronix storage-tube display, and a printer which would create an image of the display on rolling thermal paper. Roth extended the framework, introduced the term ray casting in the context of computer graphics and solid modeling, and in 1982 published his work while at GM Research Labs. Turner Whitted was the first to show recursive ray tracing for mirror reflection and for refraction through translucent objects, with an angle determined by the solid's index of refraction, and to use ray tracing for anti-aliasing. Whitted also showed ray traced shadows. He produced a recursive ray traced film called The Compleat Angler in 1979 while an engineer at Bell Labs. Whitted's deeply recursive ray tracing algorithm reframed rendering from being primarily a matter of surface visibility determination to being a matter of light transport. His paper inspired a series of subsequent work by others that included distribution ray tracing and finally unbiased path tracing, which provides the rendering equation framework that has allowed computer-generated imagery to be faithful to reality. For decades, global illumination in major films using computer-generated imagery was approximated with additional lights. Ray tracing-based rendering eventually changed that by enabling physically based light transport. Early feature films rendered entirely using path tracing include Monster House (2006), Cloudy with a Chance of Meatballs (2009), and Monsters University (2013). == Algorithm overview == Optical ray tracing describes a method for producing visual images constructed in 3D computer graphics environments, with more photorealism than either ray casting or scanline rendering techniques. It works by tracing a path from an imaginary eye through each pixel in a virtual screen, and calculating the color of the object visible through it. Scenes in ray tracing are described mathematically by a programmer or by a visual artist (normally using intermediary tools). Scenes may also incorporate data from images and models captured by means such as digital photography. Typically, each ray must be tested for intersection with some subset of all the objects in the scene. Once the nearest object has been identified, the algorithm will estimate the incoming light at the point of intersection, examine the material properties of the object, and combine this information to calculate the final color of the pixel. Certain illumination algorithms and reflective or translucent materials may require more rays to be re-cast into the scene. It may at first seem counterintuitive or "backward" to send rays away from the camera, rather than into it (as actual light does in reality), but doing so is many orders of magnitude more efficient. Since the overwhelming majority of light rays from a given light source do not make it directly into the viewer's eye, a "forward" simulation could potentially waste a tremendous amount of computation on light paths that are never recorded. Therefore, the shortcut taken in ray tracing is to presuppose that a given ray intersects the view frame. After either a maximum number of reflections or a ray traveling a certain distance without intersection, the ray ceases to travel and the pixel's value is updated. === Calculate rays for rectangular viewport === On input we have (in calculation we use vector normalization and cross product): E ∈ R 3 {\displaystyle E\in \mathbb {R^{3}} } eye position T ∈ R 3 {\displaystyle T\in \mathbb {R^{3}} } target position θ ∈ [ 0 , π ] {\displaystyle \theta \in [0,\pi ]} field of view - for humans, we can assume ≈ π / 2 rad = 90 ∘ {\displaystyle \approx \pi /2{\text{ rad}}=90^{\circ }} m , k ∈ N {\displaystyle m,k\in \mathbb {N} } numbers of square pixels on viewport vertical and horizontal direction i , j ∈ N , 1 ≤ i ≤ k ∧ 1 ≤ j ≤ m {\displaystyle i,j\in \mathbb {N} ,1\leq i\leq k\land 1\leq j\leq m} numbers of actual pixel v → ∈ R 3 {\displaystyle {\vec {v}}\in \mathbb {R^{3}} } vertical vector which indicates where is up and down, usually v → = [ 0 , 1 , 0 ] {\displaystyle {\vec {v}}=[0,1,0]} - roll component which determine viewport rotation around point C (where the axis of rotation is the ET section) The idea is to find the position of each viewport pixel center P i j {\displaystyle P_{ij}} which allows us to find the line going from eye E {\displaystyle E} through that pixel and finally get the ray described by point E {\displaystyle E} and vector R → i j = P i j − E {\displaystyle {\vec {R}}_{ij}=P_{ij}-E} (or its normalization r → i j {\displaystyle {\vec {r}}_{ij}} ). First we need to find the coordinates of the bottom left viewport pixel P 1 m {\displaystyle P_{1m}} and find the next pixel by making a shift along directions parallel to viewport (vectors b → n {\displaystyle {\vec {b}}_{n
Probiv
Probiv (Russian: пробив, literally "to pierce" or "to punch through") is an illicit data market operating primarily in Russia, where personal information from restricted government and corporate databases is bought and sold through networks of corrupt officials and insiders. The probiv market operates as a parallel information economy built on corrupt officials from various sectors including traffic police, banks, telecommunications companies, and security services who sell access to restricted databases. For fees ranging from as little as $10 to several hundred dollars, buyers can obtain passport numbers, addresses, travel histories, vehicle registrations, and telecommunications records. The market operates through various channels, including specialized Telegram bots and darknet forums. == Notable uses == Probiv services have been utilized by diverse actors for various purposes. Investigative journalists have used the market to conduct high-profile investigations, including tracing the FSB unit allegedly behind the poisoning of Alexei Navalny. Russian police and security services themselves have routinely used the black market to track activists and opposition figures. Since Russia's invasion of Ukraine, Ukrainian intelligence services have exploited the market to identify Russian military officials. == Government response == In late 2024, Russian authorities introduced legislation imposing penalties of up to ten years in prison for accessing or distributing leaked data. Several operators of probiv services, including the teams behind Usersbox and Solaris, have been arrested. However, the crackdown appears to have had unintended consequences. Many operators have relocated their businesses abroad, where they operate with fewer constraints. Some services that previously cooperated with Russian authorities have severed those ties and moved staff out of the country.
Digital Michelangelo Project
The Digital Michelangelo Project was a pioneering initiative undertaken during the 1998–1999 academic year to digitize the sculptures and architecture of Michelangelo using advanced laser scanning technology. The project was led by a team of 30 faculty, staff, and students from Stanford University and the University of Washington, with the aim of creating high-resolution 3D models of Michelangelo's works for scholarly, educational, and preservation purposes. == Objectives == The primary goals of the Digital Michelangelo Project were: To apply recent advancements in laser rangefinder technology for digitizing large cultural artifacts. To create detailed digital archives of Michelangelo's sculptures and architectural spaces for future study and analysis. To explore potential educational and curatorial applications for 3D scanned data. === Artworks digitized === The project involved scanning several iconic works by Michelangelo, including: David The Unfinished Slaves (Atlas, Awakening, Bearded, and Youthful) St. Matthew The allegorical statues from the Medici tombs (Night, Day, Dawn, and Dusk) The architectural interiors of the Tribuna del David at the Galleria dell'Accademia and the New Sacristy in the Medici Chapels. == Technology and methodology == === 3D scanning === The project's primary scanner was a laser triangulation rangefinder mounted on a motorized gantry, custom-built by Cyberware Inc. The scanner used a laser sheet to project onto an object, capturing its shape through triangulation. Multiple scans were taken from various angles and combined into a single, detailed 3D mesh. The resolution achieved was fine enough to capture even Michelangelo's chisel marks, with triangles approximately 0.25 mm on each side. In addition to shape data, color data was captured using a spotlight and a secondary camera, enabling the creation of textured 3D models. === Data processing === The project developed a software suite for processing the scanned data. This included: Aligning and merging multiple scans into a seamless 3D model. Filling holes in the geometry caused by inaccessible areas. Correcting color data for lighting inconsistencies and shadowing. Non-photorealistic rendering techniques were also applied, highlighting surface features such as Michelangelo’s chisel marks for enhanced visualization. == Logistical challenges == The scale and complexity of the project presented several challenges: Data size: The dataset for David alone comprised 2 billion polygons and 7,000 color images, occupying 60 GB of storage. Artifact safety: Ensuring the safety of the statues during scanning required extensive crew training, foam-encased equipment, and collision-prevention mechanisms. == Applications and impact == The digitized models have numerous potential applications: Art history: Allowing precise measurements and geometric analysis, such as determining chisel types or evaluating structural balance. Education: Providing new ways to study art, including interactive viewing from unconventional angles and with custom lighting. Museum curation: Enhancing visitor experiences through interactive kiosks and virtual models. The project demonstrated the potential for 3D technology to preserve and disseminate cultural heritage. == Data distribution == The project's models are available through Stanford University for scholarly purposes, under strict licensing due to Italian intellectual property laws. === ScanView === To provide public access to the 3D models while respecting usage restrictions, the project developed ScanView, a client/server rendering system. ScanView allows users to view and interact with high-resolution 3D models without downloading the data. The client component consists of a freely available viewer program and simplified 3D models. Users can navigate these models locally, adjusting position, orientation, lighting, and surface appearance. When a user finalizes a view, the client queries a remote server for a high-resolution rendering of the model, which is sent back to overwrite the simplified version on the user’s screen. A typical query-response cycle takes 1–2 seconds, depending on network conditions. To protect the models from unauthorized reconstruction, the system employs several security measures, including: Encrypting queries Perturbing viewpoint and lighting parameters Adding noise and warping rendered images Compressing images before transmission ScanView operates on Windows-based PCs and provides access to selected models, including David and St. Matthew, as well as other artifacts such as fragments of the Forma Urbis Romae and items from the Stanford 3D Scanning Repository. == Sponsors == The Digital Michelangelo Project was supported by Stanford University, Interval Research Corporation, and the Paul G. Allen Foundation for the Arts.
Comparison of color models in computer graphics
This article provides introductory information about the RGB, HSV, and HSL color models from a computer graphics (web pages, images) perspective. An introduction to colors is also provided to support the main discussion. == Basics of color == === Primary colors and hue === First, "color" refers to the human brain's subjective interpretation of combinations of a narrow band of wavelengths of light. For this reason, the definition of "color" is not based on a strict set of physical phenomena. Therefore, even basic concepts like "primary colors" are not clearly defined. For example, traditional "Painter's Colors" use red, blue, and yellow as the primary colors, "Printer's Colors" use cyan, yellow, and magenta, and "Light Colors" use red, green, and blue. "Light colors", more formally known as additive colors, are formed by combining red, green, and blue light. This article refers to additive colors and refers to red, green, and blue as the primary colors. Hue is a term describing a pure color, that is, a color not modified by tinting or shading (see below). In additive colors, hues are formed by combining two primary colors. When two primary colors are combined in equal intensities, the result is a "secondary color". === Color wheel === A color wheel is a tool that provides a visual representation of the relationships between all possible hues. The primary colors are arranged around a circle at equal (120 degree) intervals. (Warning: Color wheels frequently depict "Painter's Colors" primary colors, which leads to a different set of hues than additive colors.) The illustration shows a simple color wheel based on the additive colors. Note that the position (top, right) of the starting color, typically red, is arbitrary, as is the order of green and blue (clockwise, counter-clockwise). The illustration also shows the secondary colors, yellow, cyan, and magenta, located halfway between (60 degrees) the primary colors. == Complementary color == The complement of a hue is the hue that is opposite it (180 degrees) on the color wheel. Using additive colors, mixing a hue and its complement in equal amounts produces white. === Tints and shades === The following discussion uses an illustration involving three projectors pointing to the same spot on a screen. Each projector is capable of generating one hue. The "intensities" of each projector are "matched" and can be equally adjusted from zero to full. (Note: "Intensity" is used here in the same sense as the RGB color model. The subject of matching, or "gamma correction", is beyond the level of this article.) A shade is produced by "dimming" a maximum chroma color. Painters refer to this as "adding black". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Dimming" is accomplished by decreasing each projector's intensity setting to the same fraction of its start setting. In the shade example, with any fully shaded hue, that all three projectors are set to zero intensity, resulting in black. A tint is produced by "lightening" a maximum chroma color. Painters refer to this as "adding white". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Lightening" is accomplished by increasing each projector's intensity setting by the same fraction from its start setting to full. In the tinting example, note that the third projector is now contributing. When the hue is fully lightened, all three projectors are each at full intensity, and the result is white. Note an attribute of the total intensity in the additive model. If full intensity for one projector is 1, then a primary color has a combined intensity of 1. A secondary color has a total intensity of 2. White has a total intensity of 3. Tinting, or "adding white", increases the total intensity of the hue. While this is simply a fact, the HSL model will take this fact into account in its design. === Tones === Tone is a general term, typically used by painters, to refer to the effects of reducing the "colorfulness" of a maximum chroma color; painters refer to it as "adding gray". Note that gray is not a color or even a single concept but refers to all the range of values between black and white where all three primary colors are equally represented. The general term is provided as more specific terms have conflicting definitions in different color models. Thus, shading takes a hue toward black, tinting takes a hue towards white, and tones cover the range between. == Choosing a color model == No one color model is necessarily "better" than another. Typically, the choice of a color model is dictated by external factors, such as a graphics tool or the need to specify colors according to the CSS2 or CSS3 standard. The following discussion only describes how the models function, centered on the concepts of hue, shade, tint, and tone. === RGB === The RGB model's approach to colors is important because: It directly reflects the physical properties of "Truecolor" displays As of 2011, most graphic cards define pixel values in terms of the colors red, green, and blue. The typical range of intensity values for each color, 0–255, is based on taking a binary number with 32 bits and breaking it up into four bytes of 8 bits each. 8 bits can hold a value from 0 to 255. The fourth byte is used to specify the "alpha", or the opacity, of the color. Opacity comes into play when layers with different colors are stacked. If the color in the top layer is less than fully opaque (alpha < 255), the color from underlying layers "shows through". In the RGB model, hues are represented by specifying one color as full intensity (255), a second color with a variable intensity, and the third color with no intensity (0). The following provides some examples using red as the full-intensity and green as the partial-intensity colors; blue is always zero: Shades are created by multiplying the intensity of each primary color by 1 minus the shade factor, in the range 0 to 1. A shade factor of 0 does nothing to the hue, a shade factor of 1 produces black: new intensity = current intensity (1 – shade factor) The following provides examples using orange: Tints are created by modifying each primary color as follows: the intensity is increased so that the difference between the intensity and full intensity (255) is decreased by the tint factor, in the range 0 to 1. A tint factor of 0 does nothing, a tint factor of 1 produces white: new intensity = current intensity + (255 – current intensity) tint factor The following provides examples using orange: Tones are created by applying both a shade and a tint. The order in which the two operations are performed does not matter, with the following restriction: when a tint operation is performed on a shade, the intensity of the dominant color becomes the "full intensity"; that is, the intensity value of the dominant color must be used in place of 255. The following provides examples using orange: === HSV === The HSV, or HSB, model describes colors in terms of hue, saturation, and value (brightness). Note that the range of values for each attribute is arbitrarily defined by various tools or standards. Be sure to determine the value ranges before attempting to interpret a value. Hue corresponds directly to the concept of hue in the Color Basics section. The advantages of using hue are The angular relationship between tones around the color circle is easily identified Shades, tints, and tones can be generated easily without affecting the hue Saturation corresponds directly to the concept of tint in the Color Basics section, except that full saturation produces no tint, while zero saturation produces white, a shade of gray, or black. Value corresponds directly to the concept of intensity in the Color Basics section. Pure colors are produced by specifying a hue with full saturation and value Shades are produced by specifying a hue with full saturation and less than full value Tints are produced by specifying a hue with less than full saturation and full value Tones are produced by specifying a hue and both less than full saturation and value White is produced by specifying zero saturation and full value, regardless of hue Black is produced by specifying zero value, regardless of hue or saturation Shades of gray are produced by specifying zero saturation and between zero and full value The advantage of HSV is that each of its attributes corresponds directly to the basic color concepts, which makes it conceptually simple. The perceived disadvantage of HSV is that the saturation attribute corresponds to tinting, so desaturated colors have increasing total intensity. For this reason, the CSS3 standard plans to support RGB and HSL but not HSV. === HSL === The HSL model describes colors in terms of hue, saturation, and lightness (also called luminance). (Note: the definition of sa
Puck App
Puck App is a mobile application that allows hockey players to quickly find and rent a hockey goalie. Founded in 2015 in Toronto, the application primarily operates throughout Canada. It is available on Apple's App Store and Google Play. == History == Puck App was founded in 2016 by Niki Sawni. Users can rate the goalies, message with available goalies, and coordinate skill levels. In 2017, Puck App expanded to Western Canada and has over 1,000 goalies registered. In 2018, Puck App charged approximately $40 CDN to rent a goalie with more than 2 hours notice. Previously, Puck App was a competitor to a similar application called GoalieUp. As of 2024, both companies have agreed to a merger deal.