This article provides introductory information about the RGB, HSV, and HSL color models from a computer graphics (web pages, images) perspective. An introduction to colors is also provided to support the main discussion. == Basics of color == === Primary colors and hue === First, "color" refers to the human brain's subjective interpretation of combinations of a narrow band of wavelengths of light. For this reason, the definition of "color" is not based on a strict set of physical phenomena. Therefore, even basic concepts like "primary colors" are not clearly defined. For example, traditional "Painter's Colors" use red, blue, and yellow as the primary colors, "Printer's Colors" use cyan, yellow, and magenta, and "Light Colors" use red, green, and blue. "Light colors", more formally known as additive colors, are formed by combining red, green, and blue light. This article refers to additive colors and refers to red, green, and blue as the primary colors. Hue is a term describing a pure color, that is, a color not modified by tinting or shading (see below). In additive colors, hues are formed by combining two primary colors. When two primary colors are combined in equal intensities, the result is a "secondary color". === Color wheel === A color wheel is a tool that provides a visual representation of the relationships between all possible hues. The primary colors are arranged around a circle at equal (120 degree) intervals. (Warning: Color wheels frequently depict "Painter's Colors" primary colors, which leads to a different set of hues than additive colors.) The illustration shows a simple color wheel based on the additive colors. Note that the position (top, right) of the starting color, typically red, is arbitrary, as is the order of green and blue (clockwise, counter-clockwise). The illustration also shows the secondary colors, yellow, cyan, and magenta, located halfway between (60 degrees) the primary colors. == Complementary color == The complement of a hue is the hue that is opposite it (180 degrees) on the color wheel. Using additive colors, mixing a hue and its complement in equal amounts produces white. === Tints and shades === The following discussion uses an illustration involving three projectors pointing to the same spot on a screen. Each projector is capable of generating one hue. The "intensities" of each projector are "matched" and can be equally adjusted from zero to full. (Note: "Intensity" is used here in the same sense as the RGB color model. The subject of matching, or "gamma correction", is beyond the level of this article.) A shade is produced by "dimming" a maximum chroma color. Painters refer to this as "adding black". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Dimming" is accomplished by decreasing each projector's intensity setting to the same fraction of its start setting. In the shade example, with any fully shaded hue, that all three projectors are set to zero intensity, resulting in black. A tint is produced by "lightening" a maximum chroma color. Painters refer to this as "adding white". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Lightening" is accomplished by increasing each projector's intensity setting by the same fraction from its start setting to full. In the tinting example, note that the third projector is now contributing. When the hue is fully lightened, all three projectors are each at full intensity, and the result is white. Note an attribute of the total intensity in the additive model. If full intensity for one projector is 1, then a primary color has a combined intensity of 1. A secondary color has a total intensity of 2. White has a total intensity of 3. Tinting, or "adding white", increases the total intensity of the hue. While this is simply a fact, the HSL model will take this fact into account in its design. === Tones === Tone is a general term, typically used by painters, to refer to the effects of reducing the "colorfulness" of a maximum chroma color; painters refer to it as "adding gray". Note that gray is not a color or even a single concept but refers to all the range of values between black and white where all three primary colors are equally represented. The general term is provided as more specific terms have conflicting definitions in different color models. Thus, shading takes a hue toward black, tinting takes a hue towards white, and tones cover the range between. == Choosing a color model == No one color model is necessarily "better" than another. Typically, the choice of a color model is dictated by external factors, such as a graphics tool or the need to specify colors according to the CSS2 or CSS3 standard. The following discussion only describes how the models function, centered on the concepts of hue, shade, tint, and tone. === RGB === The RGB model's approach to colors is important because: It directly reflects the physical properties of "Truecolor" displays As of 2011, most graphic cards define pixel values in terms of the colors red, green, and blue. The typical range of intensity values for each color, 0–255, is based on taking a binary number with 32 bits and breaking it up into four bytes of 8 bits each. 8 bits can hold a value from 0 to 255. The fourth byte is used to specify the "alpha", or the opacity, of the color. Opacity comes into play when layers with different colors are stacked. If the color in the top layer is less than fully opaque (alpha < 255), the color from underlying layers "shows through". In the RGB model, hues are represented by specifying one color as full intensity (255), a second color with a variable intensity, and the third color with no intensity (0). The following provides some examples using red as the full-intensity and green as the partial-intensity colors; blue is always zero: Shades are created by multiplying the intensity of each primary color by 1 minus the shade factor, in the range 0 to 1. A shade factor of 0 does nothing to the hue, a shade factor of 1 produces black: new intensity = current intensity (1 – shade factor) The following provides examples using orange: Tints are created by modifying each primary color as follows: the intensity is increased so that the difference between the intensity and full intensity (255) is decreased by the tint factor, in the range 0 to 1. A tint factor of 0 does nothing, a tint factor of 1 produces white: new intensity = current intensity + (255 – current intensity) tint factor The following provides examples using orange: Tones are created by applying both a shade and a tint. The order in which the two operations are performed does not matter, with the following restriction: when a tint operation is performed on a shade, the intensity of the dominant color becomes the "full intensity"; that is, the intensity value of the dominant color must be used in place of 255. The following provides examples using orange: === HSV === The HSV, or HSB, model describes colors in terms of hue, saturation, and value (brightness). Note that the range of values for each attribute is arbitrarily defined by various tools or standards. Be sure to determine the value ranges before attempting to interpret a value. Hue corresponds directly to the concept of hue in the Color Basics section. The advantages of using hue are The angular relationship between tones around the color circle is easily identified Shades, tints, and tones can be generated easily without affecting the hue Saturation corresponds directly to the concept of tint in the Color Basics section, except that full saturation produces no tint, while zero saturation produces white, a shade of gray, or black. Value corresponds directly to the concept of intensity in the Color Basics section. Pure colors are produced by specifying a hue with full saturation and value Shades are produced by specifying a hue with full saturation and less than full value Tints are produced by specifying a hue with less than full saturation and full value Tones are produced by specifying a hue and both less than full saturation and value White is produced by specifying zero saturation and full value, regardless of hue Black is produced by specifying zero value, regardless of hue or saturation Shades of gray are produced by specifying zero saturation and between zero and full value The advantage of HSV is that each of its attributes corresponds directly to the basic color concepts, which makes it conceptually simple. The perceived disadvantage of HSV is that the saturation attribute corresponds to tinting, so desaturated colors have increasing total intensity. For this reason, the CSS3 standard plans to support RGB and HSL but not HSV. === HSL === The HSL model describes colors in terms of hue, saturation, and lightness (also called luminance). (Note: the definition of sa
Sensory, Inc.
Sensory, Inc. is an American company which develops software AI technologies for speech, sound and vision. It is based in Santa Clara, California. Sensory’s technologies have shipped in over three billion products from hundreds of leading consumer electronics manufacturers including AT&T, Hasbro, Huawei, Google, Amazon, Samsung, LG, Mattel, Motorola, Plantronics, GoPro, Sony, Tencent, Garmin, LG, Microsoft, Lenovo, and more. Sensory has over 60 issued patents covering speech recognition in consumer electronics, biometric authentication, sensor/speech combinations, wake word technology, and more. == History == Sensory, Inc. was founded in 1994, originally as Sensory Circuits, by Forrest Mozer, Mike Mozer and Todd Mozer. The three had also co-founded ESS Technology years earlier. In 1999 Sensory acquired Fluent Speech Technologies, which was formed and started by a group of professors out of the Oregon Graduate Institute (formerly OGI, now OHSU). Fluent Speech Technologies developed high performance embedded speech engines, the technology from this acquisition is now the core technology used throughout Sensory's chip and software line. === Company timeline === 1994 – Founded 1995 – Introduces the RSC 164 - first commercially successful speech recognition IC 1998 – Introduces first speaker verification IC 2000 – Acquires Oregon based Fluent-Speech Technologies 2002 – Acquires Texas Instruments line of speech output ICs (the SC series) 2007 – Introduces first Voice User Interface for Bluetooth silicon (CSR BC-5) - BlueGenie 2008 - Sensory and BlueAnt partner on the V1 - Revolutionary new Bluetooth headset with a voice user interface. First wearable to use a voice user interface for control and best-reviewed speech recognition product in history 2009 – Introduced world's smallest text to speech system (TTS) and Truly HandsfreeTM Triggers/ wake words. 2010 – Introduced the NLP-5x – First Natural Language Voice Processor and TrulyHandsfree wake words in SDKs for Android, iOS, Linux, and Windows. NLP5x used the first generation of TrulyHandsfree wake words with low power and enhanced accuracy. 2011 – Sensory partners with Google and Microsoft to enable TrulyHandsfree as a front end to Goog411 and Bing411 2012 – Partnered with Tensilica to offer ultra-low power TrulyHandsfree wake words; introduced Speaker Verification and Speaker Identification for mobile phones and other consumer electronics. 2012 - TrulyHandsfree released into Samsung's Galaxy S2 for "Hey Galaxy" wake word 2013 – TrulyHandsfree wake words migrated to many new platforms and began shipping as MotoVoice in the Google-owned MotoX. Sensory's TrulyHandsfree in mobile takes off with the Galaxy S3 and S4 and Galaxy Note and is licensed into wearables like Google Glass. 2014 – Announced new initiative in Vision; added LG and Motorola as customers; received the 2014 Global Mobile Award for Best Mobile Technology Breakthrough at the GSMA Mobile World Congress in Barcelona, Spain (judges commented, "A big advance for the wearables market, this offers many benefits for consumers, increasing uptake and usage of many mobile apps, driving revenue for operators and content providers.") 2015-2018 - Licensed Google, Amazon, MSFT, Baidu, Huawei, ZTE, and many others with TrulyHandsfree wake words. Sensory develops first wake words for OK Google, Hey Siri, and Hey Cortana. 2019 - Sensory launched two new solutions: SoundID, sound identification, and TrulyNatural, embedded large vocabulary speech recognition. Sensory also acquired Vocalize.ai, an independent testing lab. 2020 - Sensory introduced VoiceHub, which allows the automated generation of wake words. 2021 - Sensory expands VoiceHub with speech recognition and NLU capabilities. The company initiated a new cloud platform, SensoryCloud.ai. 2022-Sensory rolls out SensoryCloud.ai with speech to text, text to speech, face & voice biometrics 2024- Sensory Automotive & TrulyNatural Speech-to-text On-Device launched == Technology and products == Sensory originally developed both hardware (Integrated Circuit - IC or "chip") and software platforms but migrated to software only around 2005 and added cloud and hybrid computing capabilities in 2021. Sensory's RSC-164 IC (Integrated Circuit or "chip") was used on NASA's Mars Polar Lander in the Mars Microphone on the Lander. Speech Synthesis SC-6x chips – acquired some speech synthesis technology from Texas Instruments. Sensory’s embedded AI solutions include the following: TrulyHandsfree (THF) - wake word detection and phrase spotting. TrulyNatural (TNL) - large vocabulary continuous speech recognition with NLU. TrulySecure (TS) - face and voice biometrics. TrulySecureSpeakerVerification (TSSV) - speaker and sound identification. VoiceHub - Online portal for creating custom wake words and speech recognition models with NLU. Sensory Automotive- Sensory Automotive is a full voice and vision suite of AI technologies that operate efficiently in the car without connecting to a network. The cloud initiative, SensoryCloud.ai, is targeting Speech To Text (STT), Text To Speech (TTS), Wake Word verification, face and voice recognition, and sound identification.
Brendan Frey
Brendan John Frey FRSC (born 29 August 1968) is a Canadian computer scientist, entrepreneur, and engineer. He is Founder and CEO of Deep Genomics, Cofounder of the Vector Institute for Artificial Intelligence and Professor of Engineering and Medicine at the University of Toronto. Frey is a pioneer in the development of machine learning and artificial intelligence methods, their use in accurately determining the consequences of genetic mutations, and in designing medications that can slow, stop or reverse the progression of disease. As far back as 1995, Frey co-invented one of the first deep learning methods, called the wake-sleep algorithm, the affinity propagation algorithm for clustering and data summarization, and the factor graph notation for probability models. In the late 1990s, Frey was a leading researcher in the areas of computer vision, speech recognition, and digital communications. == Education == Frey studied computer engineering and physics at the University of Calgary (BSc 1990) and the University of Manitoba (MSc 1993), and then studied neural networks and graphical models as a doctoral candidate at the University of Toronto under the supervision of Geoffrey Hinton (PhD 1997). He was an invited participant of the Machine Learning program at the Isaac Newton Institute for Mathematical Sciences in Cambridge, UK (1997) and was a Beckman Fellow at the University of Illinois at Urbana Champaign (1999). == Career == Following his undergraduate studies, Frey worked as a junior research scientist at Bell-Northern Research from 1990 to 1991. After completing his postdoctoral studies at the University of Illinois at Urbana-Champaign, Frey was an assistant professor in the Department of Computer Science at the University of Waterloo, from 1999 to 2001. In 2001, Frey joined the Department of Electrical and Computer Engineering at the University of Toronto and was cross-appointed to the Department of Computer Science, the Banting and Best Department of Medical Research and the Terrence Donnelly Centre for Cellular and Biomolecular Research. From 2008 to 2009, he was a visiting researcher at Microsoft Research (Cambridge, UK) and a visiting professor in the Cavendish Laboratories and Darwin College at Cambridge University. Between 2001 and 2014, Frey consulted for several groups at Microsoft Research and acted as a member of its Technical Advisory Board. In 2002, a personal crisis led Frey to face the fact that there was a tragic gap between our ability to measure a patient's mutations and our ability to understand and treat the consequences. Recognizing that biology is too complex for humans to understand, that in the decades to come there would be an exponential growth in biology data, and that machine learning is the best technology we have for discovering relationships in large datasets, Frey set out to build machine learning systems that could accurately predict genome and cell biology. Frey’s group pioneered much of the early work in the field and over the next 15 years published more papers in leading-edge journals than any other academic or industrial research lab. In 2015, Frey founded Deep Genomics, with the goal of building a company that can produce effective and safe genetic medicines more rapidly and with a higher rate of success than was previously possible. The company has received 240 million dollars in funding to date from leading Bay Area investors, including the backers of SpaceX and Tesla.
Tamara Berg
Tamara Lee Berg is a tenured associate professor at the University of North Carolina at Chapel Hill and a research scientist manager at Facebook AML/FAIR. == Education == Berg obtained her PhD in computer science from the University of California, Berkeley in 2007 as a member of the Berkeley Computer Vision Group. She was an assistant professor at Stony Brook University from 2008 to 2013 before joining University of North Carolina Chapel Hill in 2013. == Research == Berg's research interests are at the boundary of computer vision and natural language processing. In particular, she focuses on understanding the connections between vision and language, for example, to automatically identify people in news photographs, for generating natural language descriptions for images, or for recognising clothing and style. == Selected awards and honours == 2019 Mark Everingham Prize 2013 Marr Prize at the International Conference on Computer Vision 2011 National Science Foundation Career Award == Personal life == Berg is married to fellow computer vision researcher Alexander Berg.
How to Choose an AI Marketing Tool
Curious about the best AI marketing tool? An AI marketing tool is software that uses machine learning to help you get more done — it combines speed, accuracy, and an interface that just works. Hands-on testing shows real-world results vary, so a short free trial is the smartest way to decide. Whether you are a beginner or a pro, the right AI marketing tool slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.
CapCut
CapCut, known domestically as JianYing (Chinese: 剪映; pinyin: Jiǎnyìng) and formerly internationally as ViaMaker, is a video editor developed by ByteDance, available as a mobile app, desktop app, and web app. == History == The app was first released in China in 2019 and was initially available for iPhone and Android. In 2020, it was rebranded in English from ViaMaker to CapCut and became available globally. It later expanded to include web and desktop versions for Mac and Windows. In 2022, CapCut reached 200 million active users. According to The Wall Street Journal, in March 2023, it was the second-most downloaded app in the U.S., behind that of Chinese discount retailer Temu. In January 2025, CapCut had over 1 billion downloads on the Google Play Store. On February 1, 2021, CapCut Pro for Windows was launched. On November 27, the Pro version for Mac was launched. In July 2025, CapCut Pro for HarmonyOS was available on HarmonyOS NEXT tablets. In July 2024, CapCut was reported by the South China Morning Post to be a generative AI (GenAI) application that led global AI app downloads, with approximately 38.42 million downloads and 323 million monthly active users. == Features == CapCut supports basic video editing functions, including editing, trimming, and adding or splitting clips. Editing projects is limited to single-layer editing, but the app supports overlay options that enable additional effects, including multi-layer editing. The app includes a library of pre-made templates and a tool that generates editable video captions. It also provides photo editing tools, including retouch and product photo features integrated within the editing interface. CapCut's video editor includes AI-based features such as video and script generation. Users can export or save completed projects directly to different social media platforms. CapCut includes a free version and a paid Pro version with cloud storage and advanced features. == Controversies == === Illegal data collection === In July 2023, many users of CapCut accused it of illegally profiting off their personal data. A class-action lawsuit filed in the U.S. District Court for the Northern District of Illinois on July 28, 2023, alleged that CapCut illegally harvests and profits from user data including biometric information and geolocation without consent. In September 2025, a federal court excluded most of the lawsuit, which alleged that TikTok’s parent company improperly scraped private data from CapCut's video editing software, as lacking grounds, with some of the class action continuing to move forward. == Bans and restrictions == === Ban in India === As a response to border clashes with China in May 2020, the Indian government banned around 56 Chinese applications including CapCut and TikTok, which is owned by CapCut's parent company ByteDance. Indian users were unable to use and download the application. As of February 2022, around 273 Chinese applications have been banned by the Indian government under the concern of national security and Indian user privacy. === Ban in the United States === On January 18, 2025, at 10 PM EST, CapCut was banned in the United States along with TikTok and all other ByteDance apps due to the implementation of the Protecting Americans from Foreign Adversary Controlled Applications Act. Hours after the suspension of services took effect, President Donald Trump indicated on Truth Social that he would issue an executive order on the day of his inauguration "to extend the period of time before the law's prohibitions take effect". On January 21, CapCut began restoring service. On February 13, Google and Apple restored CapCut on the App Store and Google Play Store.
Max Welling
Max Welling (born 1968) is a Dutch computer scientist in machine learning at the University of Amsterdam. In August 2017, the university spin-off Scyfer BV, co-founded by Welling, was acquired by Qualcomm. He has since then served as a Vice President of Technology at Qualcomm Netherlands. He is also a Distinguished Scientist at Microsoft Research AI4Science, based in Amsterdam. Welling received his PhD in physics with a thesis on quantum gravity under the supervision of Nobel laureate Gerard 't Hooft (1998) at the Utrecht University. He has published over 250 peer-reviewed articles in machine learning, computer vision, statistics and physics, and has most notably invented variational autoencoders (VAEs), together with Diederik P Kingma. In 2025 Welling was elected member of the Royal Netherlands Academy of Arts and Sciences.