A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page or a product page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session). In practice, the study of the dynamics of this process by the interested party has evolved into a sophisticated field, where various statistical methods are being applied to the optimization of outcomes. This includes real-time adjustment of presented content, in which a website operator tries to provide deliberate incentives to increase the odds of conversion based on various sources of information, including demographic traits, search history, and browsing events. In practice, this reflects in different content presented to users arriving from online advertising versus search engines, and similarly, different content is presented depending on their demographic segments. The fundamental metric describing this process in the aggregate is known as conversion rate.
Computer-aided lean management
Computer-aided lean management, in business management, is a methodology of developing and using software-controlled, lean systems integration. Its goal is to drive innovation towards cost and cycle-time savings. It attempts to create an efficient use of capital and resources through the development and use of one integrated system model to run a business's planning, engineering, design, maintenance, and operations. == Overview == Computer-Aided Lean Management (CALM) is a management philosophy that uses software to reduce risk and inefficiencies. CALM acts on uncertainties and business inefficiencies to increase profitability through the use of computational decision-making tools that enable opportunities for additional value creation. It is based on the application of software to enable continuous improvement through an Integrated System Model (ISM) of the business’s physical assets, business processes, and machine learning. This integration of software applications using lean principles was developed in the aerospace industry and has migrated to the energy industry. The creation of an ISM removes the barriers posed by the silos or stovepipes inherent in the departmentalization of most companies. Integration enables lean uses of information for the creation of actionable knowledge. CALM strives to create such a lean management approach to running the company through the rigors of software enforcement. From this software enforcement comes clear policy and procedures that are adhered to, activity-based costing, measurement of effectiveness, and the capability of using advanced algorithms for dramatic improvements in optimization of resources. CALM creates business capabilities through software to enable technology application, streamlining of processes, and a lean organizational structure. The methodology is based on a common sense approach for running a business, by measuring actions taken and using those measurements to design more efficient processes. == History == CALM was inspired by lean processes and techniques that were already dominant management technologies with a wide diversity of applications and successes. Motorola and General Electric had been known for the concepts of Six Sigma; Boeing had been managing mass (using modular and flexible assembly options), and Toyota combined elements of these methodologies to create the Toyota Production System. Boeing then took the Toyota model and added computer-aided enforcement of lean methodologies throughout the manufacturing process. One of the major sources for CALM's outgrowth was integrated definition (IDEF) modeling in aerospace manufacturing that was pioneered by the U.S. Air Force in the 1970s. IDEF is a methodology designed to model the end-to-end decisions, actions, and activities of an organization or system so that costs, performance, and cycle times can be optimized. IDEF methods have been adapted for wider use in automotive, aerospace, pharmaceuticals, and software development industries. IDEF methods serve as a starting point to understand lean management through semantic data modeling. The IDEF process begins by mapping the existing functions of an enterprise, creating a graphical model, or road map, that shows what controls each important function, who performs it, what resources are required for carrying it out, what it produces, how much it costs, and what relationships it has to other functions of the organization. IDEF simulations have been found to be efficient at streamlining and modernizing both companies and governmental agencies. Perhaps the best-developed evolution of the IDEF model beyond Toyota was at Boeing. Their project life-cycle process has grown into a rigorous software system that links people, tasks, tools, materials, and the environmental impact of any newly planned project, before any building is allowed to begin. Routinely, more than half of the time for any given project is spent building the precedence diagrams, or three-dimensional process maps, integrating with outside suppliers, and designing the implementation plan–all on the computer. Once real activity is initiated, an action tracker is used to monitor inputs and outputs versus the schedule and delivery metrics in real time throughout the organization. When the execution of a new airplane design begins, it is so well organized that it consistently cuts both costs and build time in half for each successive generation of airframe. Boeing created a complex lean management process called 'define and control airplane configuration/manufacturing resource management' (DCAC/MRM). The process was built with the help of the operations research and computer sciences departments of the University of Pittsburgh. The manufacture of the Boeing 777 was ultimately a success, and it became the precursor to succeeding generations of CALM at Boeing. The methodology of CALM has recently been applied to field orientated infrastructure based businesses with highly interdependent systems, such as electric utilities where a smart grid concept is being researched and developed. The management of infrastructure-based industries like oil, gas, electricity, water, transportation, and renewables requires massive investments in interdependent, physical infrastructure, as well as simultaneous attention to disparate market forces. In infrastructure businesses that manage field assets, uncertainty is the biggest impediment to profitability, rather than the maintenance of efficient supply chains or the management of factory assembly lines. These businesses are dominated by risk from uncertainties such as weather, market variations, transportation disruptions, government actions, logistic difficulties, geology, and asset reliability. CALM has been applied to deal with these types of infrastructure based challenges.
Douwe Kiela
Douwe Kiela is a Dutch-American research scientist and entrepreneur working in the field of artificial intelligence with a focus on machine learning and natural language processing. He is a research scientist director at Google DeepMind. He previously co-founded and served as CEO of Contextual AI, an enterprise software company that provides a platform for building grounded AI agents for enterprise knowledge bases. He previously led the research team at Meta AI that introduced the RAG approach in 2020, co-authoring the foundational paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks." Kiela also served as Head of Research at Hugging Face and is an adjunct professor in Symbolic Systems at Stanford University. == Early life and education == Douwe Kiela was born in Amsterdam, Netherlands, in 1986. He earned a Bachelor of Science degree in Liberal Arts and Sciences from Utrecht University, with a double major in Cognitive Artificial Intelligence and Philosophy. He then obtained an MSc in logic (cum laude) from the University of Amsterdam's Institute for Logic, Language and Computation (ILLC). Kiela received an MPhil and PhD in Computer Science from the University of Cambridge, specializing in natural language processing and machine learning. == Career == === Facebook AI Research (Meta) === In 2016, Kiela joined Facebook AI Research (FAIR) as a postdoctoral researcher, later becoming a research scientist in New York. While at Meta, he co-authored papers in natural language processing, with a focus on multimodal and grounded language learning. His projects included creating a virtual assistant bot that could navigate tourists around a city and leading the development of Dynabench, an interactive benchmarking platform released in 2020 that used human feedback to test and improve language models. In 2020, Kiela led the Meta AI research team that introduced Retrieval-Augmented Generation (RAG), co-authoring the influential paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks," alongside Patrick Lewis, Ethan Perez, and other researchers. The RAG framework transformed how large language models access and incorporate external information by allowing them to retrieve relevant context from external knowledge bases at query time, rather than relying solely on pre-trained data. This approach addressed key limitations such as hallucination, outdated information, and lack of source attribution. The RAG technique has since become widely adopted in enterprise AI applications and knowledge-intensive natural language processing tasks. === Hugging Face === After leaving Meta, Kiela served as Head of Research at Hugging Face. === Contextual AI === In 2023, Kiela co-founded Contextual AI with Amanpreet Singh, another former researcher at Facebook AI Research and Hugging Face. The Mountain View-based company develops a platform for building grounded AI agents for enterprises, focusing on applications in technology, semiconductor, logistics, finance, and media sectors. Contextual AI raised $20 million in seed funding in June 2023, led by Bain Capital Ventures. In August 2024, the company completed an $80 million Series A funding round led by Greycroft, with participation from Bezos Expeditions, NVentures (Nvidia), HSBC Ventures, and Snowflake Ventures, among others. In May 2026, Kiela joined Google DeepMind as part of a licensing agreement between Google and Contextual AI under which more than 20 Contextual AI researchers joined DeepMind. Following his departure, Jay Chen became interim CEO of Contextual AI. === Academic roles === Douwe Kiela serves as an adjunct professor in Symbolic Systems at Stanford University. In a 2023 interview with the Stanford Daily, he commented on the development of Alpaca, a low-cost instruction-finetuned model based on Meta's LLaMA, and emphasized the importance of open academic research in large language models.
David Horn (Israeli physicist)
David Horn (Hebrew: דוד הורן; born 10 September 1937) is a Professor (Emeritus) of Physics in the School of Physics and Astronomy at Tel Aviv University (TAU), Israel. He has served as Vice-Rector of TAU, Chairman of the School of Physics and Astronomy and as Dean of the Faculty of Exact Sciences in TAU. He is a fellow of the American Physical Society, nominated for "contributions to theoretical particle physics, including the seminal work on finite energy sum rules, research of the phenomenology of hadronic processes, and investigation of Hamiltonian lattice theories". == Early life and education == David Horn was born and educated in Haifa. He graduated from the Reali School in 1955. He began his academic studies in Physics at the Technion in Haifa in 1957, and received his B.Sc. (Summa Cum Laude) in 1961, and M.Sc. in 1962. He continued his Ph.D. studies at the Hebrew University of Jerusalem until 1965. His thesis on "Some Aspects of the Structure of Weak Interactions" was supervised by Prof. Yuval Ne'eman. == Career == Horn joined the newly founded Tel Aviv University as an assistant in 1962. He became a lecturer in 1965, a senior lecturer in 1967 and an associate professor in 1968. He was promoted to full professor of Physics in 1972. In 1974 he became the incumbent of the Edouard and Francoise Jaupart Chair of Theoretical Physics of Particles and Fields, a position he held until 2007. Horn has supervised 43 graduate students at TAU and authored over 240 scientific publications. He retired as a professor emeritus in 2005, and continues to be an active researcher. Horn spent a significant part of his career holding visiting academic positions at other universities and research institutes, including: Postdoctoral Fellow at Argonne National Lab, ILL, Research Fellow and three times Visiting Associate at California Institute of Technology, Pasadena, CA, Visitor at CERN in Geneva, Visiting Professor at Cornell University, NY, Member of the Institute for Advanced Study, Princeton, NJ, Visiting Professor at SLAC in Stanford University, CA, and Visiting Professor at Kyoto University, Japan. Beginning from 1980, Horn held official positions at Tel Aviv University, starting with tenure as Vice-Rector (1980-1983), a position he left for research at SLAC. After returning he was nominated Chairman of the Department of High Energy Physics (1984-1986), followed by tenures as Chairman of the School of Physics and Astronomy (1986-9), Dean of the Raymond and Beverly Sackler Faculty of Exact Sciences (1990-1995), and first Director of the Adams Super Center for Brain Studies (1993-2000). Horn has also held national and international professional positions. He was Chairman of the Israel Commission for High Energy Physics (1983-2003), and, in this capacity, served as an Israeli observer of the council of CERN (1991-2003). He served as member of the Israel Council for Higher Education (1987-1991), member of the Executive Committee of the European Physical Society (1989-1992) and member of the European Strategy Forum on Research Infrastructures (2005-2017). He chaired the Israeli Committee of Research Infrastructures (2012-2016), issuing roadmaps for scientific RI in 2013 and 2016. == Research == Horn's research work focused on theory and phenomenology of High Energy Physics until 1990. He then shifted his interests to Neural Computation and Machine Learning and, since 2005, he has also published in Bioinformatics. Together with Richard Dolen and Christoph Schmid he discovered the Finite Energy Sum Rules in 1967. It was a realization of the bootstrap approach to hadronic structure, and became known as the Dolen-Horn-Schmid Duality. Together with Richard Silver he investigated a model of coherent production of pions at high energy hadron collisions in 1971, and together with Jeffrey Mandula he undertook the investigation of mesons with constituent gluons in 1978. Moving to lattice gauge theories in 1979, he discovered, together with Shimon Yankielowic and Marvin Weinstein, a non-confining phase in Z(N) theories for large N. In 1981 he demonstrated the existence of finite matrix models with link gauge fields, nowadays known as quantum link models. In 1984 Horn and Weinstein developed the t-expansion methodology. Horn's contributions to neural modeling include a novel mechanism for memory maintenance via neuronal regulation in 1998, developed with Nir Levy and Eytan Ruppin and unsupervised learning of natural languages in 2005, a joint work with Zach Solan, Eytan Ruppin and Shimon Edelman, introducing novel algorithms for motif and grammar extraction from text. Horn has contributed to algorithms of clustering, an important topic in Machine Learning, by developing Support Vector Clustering (SVC) in 2001, together with Asa Ben Hur, Hava Siegelmann and Vladimir Vapnik. This was followed shortly thereafter by a joint work with Assaf Gottlieb on Quantum Clustering (QC). His contributions to Bioinformatics include motif descriptions of function and structure of proteins, as well as motif studies of genomic structures. Together with Erez Persi he studied compositional order of proteomes, and repeat instability of genomes, as evolution markers of organisms and of cancer (a joint work with Persi and others). == Honors == Horn is a Fellow of the American Physical Society (1985) and a Fellow of the Israel Physical Society (2018). == Publications == === Selected articles === R. Dolen, D. Horn and C. Schmid; Prediction of Regge-parameters of rho poles from low-energy pi-N scattering data Phys. Rev. Lett. 19 (1967) 402–407. Finite-Energy Sum Rules and Their Application to pi-N Charge Exchange Phys. Rev. 166 (1968) 1768–1781. D. Horn and R. Silver: Coherent production of pions, Annals Phys. 66 (1971) 509-541 T. Banks, D. Horn and H. Neuberger: Bosonization of the SU(N) Thirring Models, Nucl. Phys. B108, 119 (1976). D. Horn and J. Mandula: Model of Mesons with Constituent Gluons, Phys. Rev. D17, 898 (1978). D. Horn, M. Weinstein and S. Yankielowicz: Hamiltonian Approach to Z(N) Lattice Gauge Theories, Phys. Rev. D19, 3715 (1979). D. Horn: Finite Matrix Models with Continuous Local Gauge Invariance, Phys. Lett. 100B, 149-151 (1981). T. Banks, Y. Dothan and D. Horn: Geometric Fermions, Phys. Lett. 117B, 413 (1982). D. Horn and M. Weinstein: The t expansion: A nonperturbative analytic tool for Hamiltonian systems. Phys. Rev. D 30, 1256-1270 (1984). Ury Naftaly, Nathan Intrator and David Horn: Optimal Ensemble Averaging of Neural Networks. Network, Computation in Neural Systems, 8, 283-296 (1997). David Horn, Nir Levy, Eytan Ruppin: Memory Maintenance via Neuronal Regulation, Neural Computation, 10, 1-18 (1998). Asa Ben-Hur, David Horn, Hava Siegelmann and Vladimir Vapnik: Support Vector Clustering. Journal of Machine Learning Research 2, 125-137 (2001). David Horn and Assaf Gottlieb: Algorithm for data clustering in pattern recognition problems based on quantum mechanics, Phys. Rev. Lett. 88 (2002) 18702 Zach Solan, David Horn, Eytan Ruppin and Shimon Edelman: Unsupervised learning of natural languages, Proc. Natl. Acad. Sc. 102 (2005) 11629–11634. Vered Kunik, Yasmine Meroz, Zach Solan, Ben Sandbank, Uri Weingart, Eytan Ruppin and David Horn: Functional representation of enzymes by specific peptides. PLOS Computational Biology 2007, 3(8):e167. Benny Chor, David Horn, Yaron Levy, Nick Goldman and Tim Massingham: Genomic DNA k-mer spectra: models and modalities. Genome Biology 2009, 10(10):R108 Erez Persi and David Horn. Systematic Analysis of Compositional Order of Proteins Reveals New Characteristics of Biological Functions and a Universal Correlate of Macroevolution. PLoS Comput Biol 9 (2013): e1003346. David Horn. Taxa counting using Specific Peptides of Aminoacyl tRNA Synthetases Encyclopedia of Metagenomics, Springer, 2013. Sagi Shporer, Benny Chor, Saharon Rosset, David Horn. Inversion symmetry of DNA k-mer counts: validity and deviations. BMC Genomics 2016, 17:696 Erez Persi, Davide Prandi, Yuri I. Wolf, Yair Pozniak, Christopher Barbieri, Paola Gasperini, Himisha Beltran, Bishoy M. Faltas, Mark A. Rubin, Tamar Geiger, Eugene V. Koonin, Francesca Demichelis, David Horn. Proteomic and Genomic Signatures of Repeat Instability in Cancer and Adjacent Normal Tissues. PNAS 116, 34, 2019 - 08790 === Book === David Horn and Fredrick Zachariasen: Hadron Physics at Very High Energies. Benjamin 1973. === Patents === Method and Apparatus for Quantum Clustering. USA Patent No. 7,653,646 B2. Method for discovering relationships in data by dynamic quantum clustering USA Patent No 8874412 and USA Patent No. 9,646,074. == Personal life == Horn was married to Nira Fuss since 1963 until her death in 2019. He is a father of three, Yuval, Tamar, and Oded, and grandfather of nine. He lives in Tel Aviv, Israel.
Corinna Cortes
Corinna Cortes (born 31 March 1961) is a Danish computer scientist known for her contributions to machine learning. She is a Vice President at Google Research in New York City. Cortes is an ACM Fellow and a recipient of the Paris Kanellakis Award for her work on theoretical foundations of support vector machines. == Early life and education == Corinna Cortes was born in 1961 in Denmark. Cortes received her Master of Science degree in physics from University of Copenhagen in 1989. She received her PhD in computer science from the University of Rochester in 1993 for research supervised by Randal C. Nelson. == Career and research == Cortes joined AT&T Bell Labs as a researcher in 1993. Since 2003, she has served as Vice President of Google Research, New York City, and since 2011, as adjunct professor at the UCPH Department of Computer Science. She is serves as an editorial board member of the journal Machine Learning. Cortes' research covers a wide range of topics in machine learning, including support vector machines (SVM) and data mining. SVM is one of the most frequently used algorithms in machine learning, which is used in many practical applications, including medical diagnosis and weather forecasting. At AT&T, Cortes was a contributor to the design of Hancock programming language. === Awards and honours === In 2008, she jointly with Vladimir Vapnik received the Paris Kanellakis Award for the development of a highly effective algorithm for supervised learning known as support vector machines (SVM). She was named an ACM Fellow in 2023 for theoretical and practical contributions to machine learning, industrial leadership and service to the field. == Personal life == Corinna has two children and is also a competitive runner.
Dr. Sbaitso
Dr. Sbaitso ( SPAYT-soh) is an artificial intelligence speech synthesis program released late in 1991 by Creative Labs in Singapore for MS-DOS-based personal computers. The name is an acronym for "SoundBlaster Acting Intelligent Text-to-Speech Operator." == History == Dr. Sbaitso was distributed with various sound cards manufactured by Creative Technology in the early 1990s. The text-to-speech engine used is a version of Monologue, which was developed by First Byte Software. Monologue is a later release of First Byte's "SmoothTalker" software from 1984. The program "conversed" with the user as if it were a psychologist, though most of its responses were along the lines of "WHY DO YOU FEEL THAT WAY?" rather than any sort of complicated interaction. When confronted with a phrase it could not understand, it would often reply with something such as "THAT'S NOT MY PROBLEM." Dr. Sbaitso repeated text out loud that was typed after the word "SAY." Repeated swearing or abusive behavior on the part of the user caused Dr. Sbaitso to "break down" in a "PARITY ERROR" before resetting itself. The same would happen, if the user types "SAY PARITY." The program introduced itself with the following lines: HELLO [UserName], MY NAME IS DOCTOR SBAITSO. I AM HERE TO HELP YOU. SAY WHATEVER IS IN YOUR MIND FREELY, OUR CONVERSATION WILL BE KEPT IN STRICT CONFIDENCE. MEMORY CONTENTS WILL BE WIPED OFF AFTER YOU LEAVE, SO, TELL ME ABOUT YOUR PROBLEMS. The program was designed to showcase the digitized voices the cards were able to produce, though the quality was far from lifelike. Additionally, there was a version of this program for Microsoft Windows through the use of a program called Prody Parrot; this version of the software featured a more detailed graphical user interface. The text-to-speech was also used as the voice of 1st Prize from the Baldi's Basics series, albeit slowed down. == Commands == If the user submits "HELP", a list of commands will appear. If the user then submits "M", more commands will appear. There are three pages of commands in total, with guidance on how to use each of the features.
Dan Hendrycks
Dan Hendrycks (born 1994 or 1995) is an American machine learning researcher. He serves as the director of the Center for AI Safety, a nonprofit research organization based in San Francisco, California. == Early life and education == Hendrycks was raised in a Christian evangelical household in Marshfield, Missouri. He received a B.S. from the University of Chicago in 2018 and a Ph.D. from the University of California, Berkeley in Computer Science in 2022. == Career and research == Hendrycks' research focuses on topics that include machine learning safety, machine ethics, and robustness. He credits his participation in the effective altruism (EA) movement-linked 80,000 Hours program for his career focus towards AI safety, though denies being an advocate for EA. Hendrycks is the main author of the research paper that introduced the activation function GELU in 2016, and of the paper that introduced the language model benchmark MMLU (Massive Multitask Language Understanding) in 2020. In February 2022, Hendrycks co-authored recommendations for the US National Institute of Standards and Technology (NIST) to inform the management of risks from artificial intelligence. In September 2022, Hendrycks wrote a paper providing a framework for analyzing the impact of AI research on societal risks. He later published a paper in March 2023 examining how natural selection and competitive pressures could shape the goals of artificial agents. This was followed by "An Overview of Catastrophic AI Risks", which discusses four categories of risks: malicious use, AI race dynamics, organizational risks, and rogue AI agents. Hendrycks is the safety adviser of xAI, an AI startup company founded by Elon Musk in 2023. To avoid any potential conflicts of interest, he receives a symbolic one-dollar salary and holds no company equity. In November 2024, he also joined Scale AI as an advisor collecting a one-dollar salary. Hendrycks is the creator of Humanity's Last Exam, a benchmark for evaluating the capabilities of large language models, which he developed in collaboration with Scale AI. In 2024, Hendrycks published the textbook Introduction to AI Safety, Ethics, and Society, based on courseware he had previously developed. == Selected publications == Hendrycks, Dan; Gimpel, Kevin (2020-07-08). "Gaussian Error Linear Units (GELUs)". arXiv:1606.08415 [cs.LG]. Hendrycks, Dan; Gimpel, Kevin (2018-10-03). "A Baseline for Detecting Misclassified and Out-of-Distribution Examples in Neural Networks". International Conference on Learning Representations 2017. arXiv:1610.02136. Hendrycks, Dan; Mazeika, Mantas; Dietterich, Thomas (2019-01-28). "Deep Anomaly Detection with Outlier Exposure". International Conference on Learning Representations 2019. arXiv:1812.04606. Hendrycks, Dan; Mazeika, Mantas; Zou, Andy (2021-10-25). "What Would Jiminy Cricket Do? Towards Agents That Behave Morally". Conference on Neural Information Processing Systems 2021. arXiv:2110.13136.