Judea Pearl (Hebrew: יהודה פרל; born September 4, 1936) is an Israeli-American electrical engineer, computer scientist and philosopher, best known for championing the probabilistic approach to artificial intelligence and the development of Bayesian networks (see the article on belief propagation). He is also credited for developing a theory of causal and counterfactual inference based on structural models (see article on causality). In 2011, the Association for Computing Machinery (ACM) awarded Pearl with the Turing Award, the highest distinction in computer science, "for fundamental contributions to artificial intelligence through the development of a calculus for probabilistic and causal reasoning". He is the author of several books, including the technical Causality: Models, Reasoning and Inference, and The Book of Why, a book on causality aimed at the general public. Judea Pearl is the father of journalist Daniel Pearl, who was kidnapped and murdered by terrorists in Pakistan connected with Al-Qaeda and the International Islamic Front in 2002. == Biography == Judea Pearl was born in Tel Aviv, British Mandate for Palestine, in 1936 to Eliezer and Tova Pearl, who were Polish Jewish immigrants, grew up in Bnei Brak. His grandfather Chaim Pearl was one of Bnei Brak's founders. He is a descendant of Menachem Mendel of Kotzk on his mother's side. After serving in the Israel Defense Forces and joining a kibbutz, Pearl decided to study engineering in 1956. He received a B.S. in electrical engineering from the Technion 1960. That same year, he emigrated to the United States and pursued graduate studies. He received an M.S. in electrical engineering from the Newark College of Engineering (now New Jersey Institute of Technology) in 1961, and went on to receive an M.S. in physics from Rutgers University and a PhD in electrical engineering from the Polytechnic Institute of Brooklyn (now the New York University Tandon School of Engineering) in 1965. He worked at RCA Research Laboratories (now SRI International) in Princeton, New Jersey on superconductive parametric amplifiers and storage devices and at Electronic Memories, Inc., on advanced memory systems. When semiconductors "wiped out" Pearl's work, as he later expressed it, he joined UCLA's School of Engineering in 1970 and started work on probabilistic artificial intelligence. He is one of the founding editors of the Journal of Causal Inference. Pearl is currently a professor of computer science and statistics and director of the Cognitive Systems Laboratory at UCLA. He and his wife, Ruth, had three children. In addition, as of 2011, he is a member of the International Advisory Board of NGO Monitor. Former Israeli Chief Rabbi, Rabbi Yisrael Meir Lau, partnered with Judea Pearl in the documentary With My Whole Broken Heart. == Murder of Daniel Pearl == In 2002, his son, Daniel Pearl, a journalist working for the Wall Street Journal was kidnapped and murdered in Pakistan, leading Judea and the other members of the family and friends to create the Daniel Pearl Foundation. On the seventh anniversary of Daniel's death, Judea wrote an article in the Wall Street Journal titled Daniel Pearl and the Normalization of Evil: When will our luminaries stop making excuses for terror?. Emeritus Chief Rabbi Jonathan Sacks quoted Judea Pearl's beliefs in a lesson on Judaism: "I asked Judea Pearl, father of the murdered journalist Daniel Pearl, why he was working for reconciliation between Jews and Muslims...he replied with heartbreaking lucidity, 'Hate killed my son. Therefore I am determined to fight hate.'" == Views == On his religious views, Pearl states that he is a "practicing disbeliever." He is very connected to Jewish traditions such as holidays and kiddush on Friday night. Pearl sits on the NGO Monitor international advisory board, a right-wing organization based in Jerusalem that reports on non-governmental organization activity from a pro-Israel perspective. == Research == Pearl is credited for "laying the foundations of modern artificial intelligence, so computer systems can process uncertainty and relate causes to effects." He is one of the pioneers of Bayesian networks and the probabilistic approach to artificial intelligence, and one of the first to mathematize causal modeling in the empirical sciences. His work is also intended as a high-level cognitive model. He is interested in the philosophy of science, knowledge representation, nonstandard logics, and learning. Pearl is described as "one of the giants in the field of artificial intelligence" by UCLA computer science professor Richard E. Korf. His work on causality has "revolutionized the understanding of causality in statistics, psychology, medicine and the social sciences" according to the Association for Computing Machinery. === Notable contributions === A summary of Pearl's scientific contributions is available in a chronological account authored by Stuart J. Russell (2012). An annotated bibliography of Pearl's contributions was compiled by the ACM in 2012. A video describing Pearl's major contributions to AI is available here. Pearl's opinion pieces, touching on Jewish identity, the war on terrorism, and the Middle East conflict can be accessed here. === Books === Heuristics, Addison-Wesley, 1984 Probabilistic Reasoning in Intelligent Systems, Morgan-Kaufmann, 1988 Pearl, Judea (2000). Causality: Models, Reasoning, and Inference. Cambridge University Press. I Am Jewish: Personal Reflections Inspired by the Last Words of Daniel Pearl, Jewish Lights, 2004. (Winner of a 2004 National Jewish Book Award) Causal Inference in Statistics: A Primer, (with Madelyn Glymour and Nicholas Jewell), Wiley, 2016. ISBN 978-1-119-18684-7 A previous survey: Causal inference in statistics: An overview, Statistics Surveys, 3:96–146, 2009. Pearl, Judea; Dana Mackenzie (2018). "The Book of Why: The New Science of Cause and Effect". Science. 361 (6405): 855. Bibcode:2018Sci...361..855.. doi:10.1126/science.aau9731. === Awards ===
Model-based clustering
In statistics, cluster analysis is the algorithmic grouping of objects into homogeneous groups based on numerical measurements. Model-based clustering based on a statistical model for the data, usually a mixture model. This has several advantages, including a principled statistical basis for clustering, and ways to choose the number of clusters, to choose the best clustering model, to assess the uncertainty of the clustering, and to identify outliers that do not belong to any group. == Model-based clustering == Suppose that for each of n {\displaystyle n} observations we have data on d {\displaystyle d} variables, denoted by y i = ( y i , 1 , … , y i , d ) {\displaystyle y_{i}=(y_{i,1},\ldots ,y_{i,d})} for observation i {\displaystyle i} . Then model-based clustering expresses the probability density function of y i {\displaystyle y_{i}} as a finite mixture, or weighted average of G {\displaystyle G} component probability density functions: p ( y i ) = ∑ g = 1 G τ g f g ( y i ∣ θ g ) , {\displaystyle p(y_{i})=\sum _{g=1}^{G}\tau _{g}f_{g}(y_{i}\mid \theta _{g}),} where f g {\displaystyle f_{g}} is a probability density function with parameter θ g {\displaystyle \theta _{g}} , τ g {\displaystyle \tau _{g}} is the corresponding mixture probability where ∑ g = 1 G τ g = 1 {\displaystyle \sum _{g=1}^{G}\tau _{g}=1} . Then in its simplest form, model-based clustering views each component of the mixture model as a cluster, estimates the model parameters, and assigns each observation to cluster corresponding to its most likely mixture component. === Gaussian mixture model === The most common model for continuous data is that f g {\displaystyle f_{g}} is a multivariate normal distribution with mean vector μ g {\displaystyle \mu _{g}} and covariance matrix Σ g {\displaystyle \Sigma _{g}} , so that θ g = ( μ g , Σ g ) {\displaystyle \theta _{g}=(\mu _{g},\Sigma _{g})} . This defines a Gaussian mixture model. The parameters of the model, τ g {\displaystyle \tau _{g}} and θ g {\displaystyle \theta _{g}} for g = 1 , … , G {\displaystyle g=1,\ldots ,G} , are typically estimated by maximum likelihood estimation using the expectation-maximization algorithm (EM); see also EM algorithm and GMM model. Bayesian inference is also often used for inference about finite mixture models. The Bayesian approach also allows for the case where the number of components, G {\displaystyle G} , is infinite, using a Dirichlet process prior, yielding a Dirichlet process mixture model for clustering. === Choosing the number of clusters === An advantage of model-based clustering is that it provides statistically principled ways to choose the number of clusters. Each different choice of the number of groups G {\displaystyle G} corresponds to a different mixture model. Then standard statistical model selection criteria such as the Bayesian information criterion (BIC) can be used to choose G {\displaystyle G} . The integrated completed likelihood (ICL) is a different criterion designed to choose the number of clusters rather than the number of mixture components in the model; these will often be different if highly non-Gaussian clusters are present. === Parsimonious Gaussian mixture model === For data with high dimension, d {\displaystyle d} , using a full covariance matrix for each mixture component requires estimation of many parameters, which can result in a loss of precision, generalizabity and interpretability. Thus it is common to use more parsimonious component covariance matrices exploiting their geometric interpretation. Gaussian clusters are ellipsoidal, with their volume, shape and orientation determined by the covariance matrix. Consider the eigendecomposition of a matrix Σ g = λ g D g A g D g T , {\displaystyle \Sigma _{g}=\lambda _{g}D_{g}A_{g}D_{g}^{T},} where D g {\displaystyle D_{g}} is the matrix of eigenvectors of Σ g {\displaystyle \Sigma _{g}} , A g = diag { A 1 , g , … , A d , g } {\displaystyle A_{g}={\mbox{diag}}\{A_{1,g},\ldots ,A_{d,g}\}} is a diagonal matrix whose elements are proportional to the eigenvalues of Σ g {\displaystyle \Sigma _{g}} in descending order, and λ g {\displaystyle \lambda _{g}} is the associated constant of proportionality. Then λ g {\displaystyle \lambda _{g}} controls the volume of the ellipsoid, A g {\displaystyle A_{g}} its shape, and D g {\displaystyle D_{g}} its orientation. Each of the volume, shape and orientation of the clusters can be constrained to be equal (E) or allowed to vary (V); the orientation can also be spherical, with identical eigenvalues (I). This yields 14 possible clustering models, shown in this table: It can be seen that many of these models are more parsimonious, with far fewer parameters than the unconstrained model that has 90 parameters when G = 4 {\displaystyle G=4} and d = 9 {\displaystyle d=9} . Several of these models correspond to well-known heuristic clustering methods. For example, k-means clustering is equivalent to estimation of the EII clustering model using the classification EM algorithm. The Bayesian information criterion (BIC) can be used to choose the best clustering model as well as the number of clusters. It can also be used as the basis for a method to choose the variables in the clustering model, eliminating variables that are not useful for clustering. Different Gaussian model-based clustering methods have been developed with an eye to handling high-dimensional data. These include the pgmm method, which is based on the mixture of factor analyzers model, and the HDclassif method, based on the idea of subspace clustering. The mixture-of-experts framework extends model-based clustering to include covariates. == Example == We illustrate the method with a dateset consisting of three measurements (glucose, insulin, sspg) on 145 subjects for the purpose of diagnosing diabetes and the type of diabetes present. The subjects were clinically classified into three groups: normal, chemical diabetes and overt diabetes, but we use this information only for evaluating clustering methods, not for classifying subjects. The BIC plot shows the BIC values for each combination of the number of clusters, G {\displaystyle G} , and the clustering model from the Table. Each curve corresponds to a different clustering model. The BIC favors 3 groups, which corresponds to the clinical assessment. It also favors the unconstrained covariance model, VVV. This fits the data well, because the normal patients have low values of both sspg and insulin, while the distributions of the chemical and overt diabetes groups are elongated, but in different directions. Thus the volumes, shapes and orientations of the three groups are clearly different, and so the unconstrained model is appropriate, as selected by the model-based clustering method. The classification plot shows the classification of the subjects by model-based clustering. The classification was quite accurate, with a 12% error rate as defined by the clinical classification. Other well-known clustering methods performed worse with higher error rates, such as single-linkage clustering with 46%, average link clustering with 30%, complete-linkage clustering also with 30%, and k-means clustering with 28%. == Outliers in clustering == An outlier in clustering is a data point that does not belong to any of the clusters. One way of modeling outliers in model-based clustering is to include an additional mixture component that is very dispersed, with for example a uniform distribution. Another approach is to replace the multivariate normal densities by t {\displaystyle t} -distributions, with the idea that the long tails of the t {\displaystyle t} -distribution would ensure robustness to outliers. However, this is not breakdown-robust. A third approach is the "tclust" or data trimming approach which excludes observations identified as outliers when estimating the model parameters. == Non-Gaussian clusters and merging == Sometimes one or more clusters deviate strongly from the Gaussian assumption. If a Gaussian mixture is fitted to such data, a strongly non-Gaussian cluster will often be represented by several mixture components rather than a single one. In that case, cluster merging can be used to find a better clustering. A different approach is to use mixtures of complex component densities to represent non-Gaussian clusters. == Non-continuous data == === Categorical data === Clustering multivariate categorical data is most often done using the latent class model. This assumes that the data arise from a finite mixture model, where within each cluster the variables are independent. === Mixed data === These arise when variables are of different types, such as continuous, categorical or ordinal data. A latent class model for mixed data assumes local independence between the variable. The location model relaxes the local independence assumption. The clustMD approach assumes that the observed variables are manifestations of underlying continuous Gaussian latent
White-box cryptography
In cryptography, the white-box model refers to an extreme attack scenario, in which an adversary has full unrestricted access to a cryptographic implementation, most commonly of a block cipher such as the Advanced Encryption Standard (AES). A variety of security goals may be posed (see the section below), the most fundamental being "unbreakability", requiring that any (bounded) attacker should not be able to extract the secret key hardcoded in the implementation, while at the same time the implementation must be fully functional. In contrast, the black-box model only provides an oracle access to the analyzed cryptographic primitive (in the form of encryption and/or decryption queries). There is also a model in-between, the so-called gray-box model, which corresponds to additional information leakage from the implementation, more commonly referred to as side-channel leakage. White-box cryptography is a practice and study of techniques for designing and attacking white-box implementations. It has many applications, including digital rights management (DRM), pay television, protection of cryptographic keys in the presence of malware, mobile payments and cryptocurrency wallets. Examples of DRM systems employing white-box implementations include CSS and Widevine. White-box cryptography is closely related to the more general notions of obfuscation, in particular, to Black-box obfuscation, proven to be impossible, and to Indistinguishability obfuscation, constructed recently under well-founded assumptions but so far being infeasible to implement in practice. As of January 2023, there are no publicly known unbroken white-box designs of standard symmetric encryption schemes. On the other hand, there exist many unbroken white-box implementations of dedicated block ciphers designed specifically to achieve incompressibility (see § Security goals). == Security goals == Depending on the application, different security goals may be required from a white-box implementation. Specifically, for symmetric-key algorithms the following are distinguished: Unbreakability is the most fundamental goal requiring that a bounded attacker should not be able to recover the secret key embedded in the white-box implementation. Without this requirement, all other security goals are unreachable since a successful attacker can simply use a reference implementation of the encryption scheme together with the extracted key. One-wayness requires that a white-box implementation of an encryption scheme can not be used by a bounded attacker to decrypt ciphertexts. This requirement essentially turns a symmetric encryption scheme into a public-key encryption scheme, where the white-box implementation plays the role of the public key associated to the embedded secret key. This idea was proposed already in the famous work of Diffie and Hellman in 1976 as a potential public-key encryption candidate. Code lifting security is an informal requirement on the context, in which the white-box program is being executed. It demands that an attacker can not extract a functional copy of the program. This goal is particularly relevant in the DRM setting. Code obfuscation techniques are often used to achieve this goal. A commonly used technique is to compose the white-box implementation with so-called external encodings. These are lightweight secret encodings that modify the function computed by the white-box part of an application. It is required that their effect is canceled in other parts of the application in an obscure way, using code obfuscation techniques. Alternatively, the canceling counterparts can be applied on a remote server. Incompressibility requires that an attacker can not significantly compress a given white-box implementation. This can be seen as a way to achieve code lifting security (see above), since exfiltrating a large program from a constrained device (for example, an embedded or a mobile device) can be time-consuming and may be easy to detect by a firewall. Examples of incompressible designs include SPACE cipher, SPNbox, WhiteKey and WhiteBlock. These ciphers use large lookup tables that can be pseudorandomly generated from a secret master key. Although this makes the recovery of the master key hard, the lookup tables themselves play the role of an equivalent secret key. Thus, unbreakability is achieved only partially. Traceability (Traitor tracing) requires that each distributed white-box implementation contains a digital watermark allowing identification of the guilty user in case the white-box program is being leaked and distributed publicly. == History == The white-box model with initial attempts of white-box DES and AES implementations were first proposed by Chow, Eisen, Johnson and van Oorshot in 2003. The designs were based on representing the cipher as a network of lookup tables and obfuscating the tables by composing them with small (4- or 8-bit) random encodings. Such protection satisfied a property that each single obfuscated table individually does not contain any information about the secret key. Therefore, a potential attacker has to combine several tables in their analysis. The first two schemes were broken in 2004 by Billet, Gilbert, and Ech-Chatbi using structural cryptanalysis. The attack was subsequently called "the BGE attack". The numerous consequent design attempts (2005-2022) were quickly broken by practical dedicated attacks. In 2016, Bos, Hubain, Michiels and Teuwen showed that an adaptation of standard side-channel power analysis attacks can be used to efficiently and fully automatically break most existing white-box designs. This result created a new research direction about generic attacks (correlation-based, algebraic, fault injection) and protections against them. == Competitions == Four editions of the WhibOx contest were held in 2017, 2019, 2021 and 2024 respectively. These competitions invited white-box designers both from academia and industry to submit their implementation in the form of (possibly obfuscated) C code. At the same time, everyone could attempt to attack these programs and recover the embedded secret key. Each of these competitions lasted for about 4-5 months. WhibOx 2017 / CHES 2017 Capture the Flag Challenge targeted the standard AES block cipher. Among 94 submitted implementations, all were broken during the competition, with the strongest one staying unbroken for 28 days. WhibOx 2019 / CHES 2019 Capture the Flag Challenge again targeted the AES block cipher. Among 27 submitted implementations, 3 programs stayed unbroken throughout the competition, but were broken after 51 days since the publication. WhibOx 2021 / CHES 2021 Capture the Flag Challenge changed the target to ECDSA, a digital signature scheme based on elliptic curves. Among 97 submitted implementations, all were broken within at most 2 days. WhibOx 2024 / CHES 2024 Capture the Flag Challenge again targeted ECDSA. Among 47 submitted implementations, all were broken during the competition, with the strongest one staying unbroken for almost 5 days.
Data product
In data management and product management, a data product is a reusable, active, and standardized data asset designed to deliver measurable value to its users, whether internal or external, by applying the rigorous principles of product thinking and management. It comprises one or more data artifacts (e.g., datasets, models, pipelines) and is enriched with metadata, including governance policies, data quality rules, data contracts, and, where applicable, a software bill of materials (SBOM) to document its dependencies and components. Ownership of a data product is aligned to a specific domain or use case, ensuring accountability, stewardship, and its continuous evolution throughout its lifecycle. Adhering to the FAIR principles – findable, accessible, interoperable, and reusable – a data product is designed to be discoverable, scalable, reusable, and aligned with both business and regulatory standards, driving innovation and efficiency in modern data ecosystems. == History == In 2012, DJ Patil proposed the first documented definition: a data product is a product that facilitates an end goal through the use of data. In 2019, Zhamak Dehghani introduced Data Mesh, with a strong focus on domain-oriented data products. Later, in 2020, she solidifies Data Mesh around four principles, one being Data as a Product, in which she defines Data Product as the node on the mesh that encapsulates three structural components required for its function, providing access to the domain's analytical data as a product. In 2024, Andrea Gioia published one of the first books specifically on data products post Data Mesh announcement. In his book, Gioia defines the concept of pure data product. In 2025, during the Data Day Texas conference, Jean-Georges Perrin and a collective of product managers and data engineers got together to craft the current definition and make it available to the public domain. In July 2025, Bitol, a project of The Linux Foundation, released and early version of the Open Data Product Standard (ODPS) aiming at normalizing data products
Information Networking Institute
Information Networking Institute (INI) is an academic department within the College of Engineering at Carnegie Mellon University. The institute was established in 1989 as the nation's first research and education center devoted to information networking. The INI also partners with research and outreach entities to extend educational and training programs to a broad audience of people using information networking as part of their daily lives. The INI is the educational partner of Carnegie Mellon CyLab, a university-wide, multidisciplinary research center involving more than 50 faculty and 100 graduate students. == Center of Academic Excellence Designations == Through the work of the INI and CyLab, Carnegie Mellon University has been designated by the National Security Agency and the Department of Homeland Security as a National Center of Academic Excellence in Information Assurance/Cyber Defense Education (CAE-IA/CD) and a National Center of Academic Excellence in Information Assurance/Cyber Defense Research (CAE-R). It has also been designated by the NSA and the U.S. Cyber Command as a National Center of Academic Excellence in Cyber Operations (CAE-Cyber Ops). Through these designations, the INI and CyLab participate in the: Federal CyberCorps Scholarship for Service (SFS) Program - Students pursuing graduate degrees in information security (MSIS or MSISPM) are eligible for scholarships under the SFS program. Information Assurance Scholarship Program (IASP) - Students pursuing graduate degrees in information security and seeking careers with the Department of Defense may be eligible for scholarships under the IASP. Capacity Building Program for Faculty from Historically Black and Hispanic Serving Institutions - The INI and CyLab developed a month-long, in-residence summer program to help build information assurance education and research capacity at colleges and universities designated as Minority Serving Institutions – specifically, Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This program is supported through a grant from the National Science Foundation. == Faculty and researchers == Faculty involved in teaching and advising in the INI programs are conducting research in all aspects of information networking and information security. Affiliated research centers are: Carnegie Mellon CyLab SEI's CERT Division == Alumni == The INI has graduated over 1,400 alumni who currently occupy positions in a variety of sectors across industry, government and academia.
Socially assistive robot
A socially assistive robot (SAR) aids users through social engagement and support rather than through physical tasks and interactions. == Background == The field of socially assistive robotics emerged in the early 2000s, following the emergence of the field of social robots. In contrast to social robots, SARs aid users with specific goals related to behavior change rather than serving as purely social entities. The term "Socially assistive robot" was initially defined by Maja Matarić and David Feil-Seifer in 2005. Since its inception, the field has gained substantial recognition, featuring numerous research projects, a wealth of global research publications, startup companies, and a growing array of products on the consumer market. The COVID-19 pandemic has underscored the immense potential of socially assistive robots, particularly in addressing the needs of large user populations, including children engaged in remote learning, elderly individuals grappling with loneliness, and those affected by social isolation and its associated negative consequences. == Characteristics of interaction == SARs rely on artificial intelligence (AI) to generate real-time, responsive, natural, and meaningful robot behaviors during interactions with humans. The robots employ various forms of communication, such as facial expressions, gestures, body movements, and speech. In contrast to robots intended for physical tasks, SARs are designed to support and motivate users to perform their own tasks. The tasks a user engages in can be physical (e.g., rehabilitation exercises for post-stroke users), cognitive (e.g., dementia screening for elderly users), or social (e.g., turn-taking for users with autism spectrum disorders). This complex interaction involves detecting and interpreting the user's movement, behavior, intent, goals, speech, and preferences. Machine learning and robot learning techniques are frequently employed to enhance the robot's understanding of the user, predict user preferences, and provide effective assistance. The effectiveness of socially assistive robots is assessed based on objective measurements of user performance and improvement resulting from the robot’s assistance and support. Unlike other branches of robotics, where effectiveness depends on the robot's physical task completion, SAR measures the success of the robot based on the user's progress and achievements. This evaluation is carried out using quantitative objective metrics, such as time spent on tasks, accuracy, retention, and verbalization, as well as quantitative subjective metrics, such as user survey tools. SAR is based on the large body of evidence showing that users tend to respond more positively to interactions with physical robots compared to interactions with screens. Interaction with physical robots also encourages users to learn and retain more information than screen-based interactions. This fundamental insight underlines why physical robots in SAR applications are more effective, as opposed to interactions solely involving screens, tablets, or computers. == Uses and applications == SARs have been developed and validated in a wide array of applications, including healthcare, elder care, education, and training. For example, SARs have been developed to support children on the autism spectrum in acquiring and practicing social and cognitive skills, to motivate and coach stroke patients throughout their rehabilitation exercises, monitoring individuals health (ex. fall detection), and to encourage elderly users to be more physically and socially active. There is a concern that technophobia and lack of trust in robots will pose a barrier to the effectiveness of SARs in older adults.
Media evaluation
Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.