AI Analytics Social Media

AI Analytics Social Media — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Xara Designer Pro+

  Xara Designer Pro+ is an image editing program incorporating photo editing and vector illustration tools created by British software company Xara. Xara Xtreme LX was an early open source version for Linux. The Windows version was previously sold under the names Xara Studio, Xara X and Xara Xtreme, and traces its origin in the late 1980s to a title called ArtWorks for the Acorn Archimedes line of computers using RISC OS. There is a pro version called Xara Designer Pro (formerly Xara Xtreme Pro). The current commercial version of Xara Photo & Graphic Designer runs only on Windows, although Xara documents can be edited in a web browser on any platform using the Xara Cloud service. Versions up to 4.x can be run on Linux using Wine. == History == ArtWorks, the predecessor of Xara Photo and Graphic Designer, was developed on Acorn Archimedes and Risc PC 32-bit RISC computers running RISC OS by Computer Concepts during the late 1980s. The first version, developed for Microsoft Windows was initially called Xara Studio. It was licensed to Corel Corporation before wide-scale public availability, and from 1995 to 2000 was released as CorelXARA. Corel ceded the licensing rights back to Xara in 2000. The first Xara X version released in 2000 by its original owner. The next version, Xara X¹, was released in 2004. Xara Xtreme was released in 2005. In November 2006, Xara Xtreme PRO (an enhanced version of Xara Xtreme) was released. Xara Xtreme 3.2 and Xtreme Pro 3.2 were released in May 2007. 3.2 Pro included Xara3D, and both versions had more robust typography. In April 2008, Xara Xtreme 4.0 was released. Xara Xtreme and Xara Xtreme Pro 5.1 were released in June 2009. Features included more text-area enhancements, content-aware scaling of bitmap images, improved file import and export, master-page (repeated) objects, an object gallery (replacing the layer gallery), website-creation tools, and multi-stage graduated transparency. In June 2010, Xara Photo & Graphic Designer 6 and Xara Designer Pro 6 were released. Xtreme was renamed Photo & Graphic Designer, and Xtreme Pro was renamed Designer Pro. In May 2011, Xara Photo & Graphic Designer 7 and Xara Designer Pro 7 were released. Features included "magic" photo erase, user interface improvements to docking galleries and snapping alignment, and (in Pro) new webpage and website-design features. In May 2012, Xara Photo & Graphic Designer 2013 and Xara Designer Pro X (v8) were released. Xara Photo & Graphic Designer 9 was released in May 2013. In July of that year, Xara Designer Pro X9 was released. Xara Photo & Graphic Designer 10 was released on 16 July 2014, and Xara Designer Pro X10 on 23 July. Xara Photo & Graphic Designer 11 was released on 29 June 2015, and Xara Designer Pro X11 was released the following month. In 2016, the delivery model was changed to an update service which can be renewed annually. Users are entitled to any updates released while the update service is active. The first update-service updates were in May 2016 for Xara Photo & Graphic Designer, and July 2016 for Xara Designer Pro X. == Features == Xara Photo & Graphic Designer is known for its usability and fast renderer. It provides a fully anti-aliased display, advanced gradient fill, and transparency tools. Among vector editors, Xara Photo & Graphic Designer is considered to be fairly easy to learn, with similarities to CorelDRAW and Inkscape in terms of interface. Alongside the vector illustration tools, Xara Photo & Graphic Designer also includes an integrated photo tool offering manual and automatic photo enhance, cropping, adjustment of brightness levels, red-eye fix, 'magic' erase, photo healing, color and background erase, panoramas and content aware resizing. Designer Pro includes a wider range of tools for other design tasks including the creation of web pages and websites, and text and page layout tools for DTP with the aim of providing a single solution for all graphic and web design tasks.

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  Information literacy

  The Association of College and Research Libraries defines information literacy as a "set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued and the use of information in creating new knowledge and participating ethically in communities of learning". In the United Kingdom, the Chartered Institute of Library and Information Professionals' definition also makes reference to knowing both "when" and "why" information is needed. The 1989 American Library Association (ALA) Presidential Committee on Information Literacy formally defined information literacy (IL) as attributes of an individual, stating that "to be information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate and use effectively the needed information". In 1990, academic Lori Arp published a paper asking, "Are information literacy instruction and bibliographic instruction the same?" Arp argued that neither term was particularly well defined by theoreticians or practitioners in the field. Further studies were needed to lessen the confusion and continue to articulate the parameters of the question. The Alexandria Proclamation of 2005 defined the term as a human rights issue: "Information literacy empowers people in all walks of life to seek, evaluate, use and create information effectively to achieve their personal, social, occupational and educational goals. It is a basic human right in a digital world and promotes social inclusion in all nations." The United States National Forum on Information Literacy defined information literacy as "the ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively use that information for the issue or problem at hand." Meanwhile, in the UK, the library professional body CILIP, define information literacy as "the ability to think critically and make balanced judgements about any information we find and use. It empowers us as citizens to develop informed views and to engage fully with society." A number of other efforts have been made to better define the concept and its relationship to other skills and forms of literacy. Other pedagogical outcomes related to information literacy include traditional literacy, computer literacy, research skills and critical thinking skills. Information literacy as a sub-discipline is an emerging topic of interest and counter measure among educators and librarians with the prevalence of misinformation, fake news, and disinformation. Scholars have argued that in order to maximize people's contributions to a democratic and pluralistic society, educators should be challenging governments and the business sector to support and fund educational initiatives in information literacy. == History == The phrase "information literacy" first appeared in print in a 1974 report written on behalf of the National Commission on Libraries and Information Science by Paul G. Zurkowski, who was at the time president of the Information Industry Association (now the Software and Information Industry Association). Zurkowski used the phrase to describe the "techniques and skills" learned by the information literate "for utilizing the wide range of information tools as well as primary sources in molding information solutions to their problems" and drew a relatively firm line between the "literates" and "information illiterates." The concept of information literacy appeared again in a 1976 paper by Lee Burchina presented at the Texas A&M University library's symposium. Burchina identified a set of skills needed to locate and use information for problem solving and decision making. In another 1976 article in Library Journal, M.R. Owens applied the concept to political information literacy and civic responsibility, stating, "All [people] are created equal but voters with information resources are in a position to make more intelligent decisions than citizens who are information illiterates. The application of information resources to the process of decision-making to fulfill civic responsibilities is a vital necessity." In a literature review published in an academic journal in 2020, Oral Roberts University professor Angela Sample cites several conceptual waves of information literacy definitions as defining information as a way of thinking, a set of skills, and a social practice. The introduction of these concepts led to the adoption of a mechanism called metaliteracy and the creation of threshold concepts and knowledge dispositions, which led to the creation of the ALA's Information Literacy Framework. The American Library Association's Presidential Committee on Information Literacy released a report on January 10, 1989. Titled as the Presidential Committee on Information Literacy: Final Report, the article outlines the importance of information literacy, opportunities to develop it, and the idea of an Information Age School. The recommendations of the Committee led to establishment of the National Forum on Information Literacy, a coalition of more than 90 national and international organizations. In 1998, the American Association of School Librarians and the Association for Educational Communications and Technology published Information Power: Building Partnerships for Learning, which further established specific goals for information literacy education, defining some nine standards in the categories of "information literacy," "independent learning," and "social responsibility." Also in 1998, the Presidential Committee on Information Literacy updated its final report. The report outlined six recommendations from the original report, and examined areas of challenge and progress. In 1999, the Society of College, National and University Libraries (SCONUL) in the UK published The Seven Pillars of Information Literacy to model the relationship between information skills and IT skills, and the idea of the progression of information literacy into the curriculum of higher education. In 2003, the National Forum on Information Literacy, along with UNESCO and the National Commission on Libraries and Information Science, sponsored an international conference in Prague. Representatives from twenty-three countries gathered to discuss the importance of information literacy in a global context. The resulting Prague Declaration described information literacy as a "key to social, cultural, and economic development of nations and communities, institutions and individuals in the 21st century" and declared its acquisition as "part of the basic human right of lifelong learning". In the United States specifically, information literacy was prioritized in 2009 during President Barack Obama's first term. In effort to stress the value information literacy has on everyday communication, he designated October as National Information Literacy Awareness Month in his released proclamation. In 2015, the Association of College and Research Libraries (ACRL) adopted the Framework for Information Literacy for Higher Education, which defines information literacy as "the set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued, and the use of information in creating new knowledge and participating ethically in communities of learning".Association of College and Research Libraries (2015-02-09). "Framework for Information Literacy for Higher Education". Association of College and Research Libraries. American Library Association. Retrieved 2026-02-17. == Presidential Committee on Information Literacy == The American Library Association's Presidential Committee on Information Literacy defined information literacy as the ability "to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information" and highlighted information literacy as a skill essential for lifelong learning and the production of an informed and prosperous citizenry. The committee outlined six principal recommendations. Included were recommendations like "Reconsider the ways we have organized information institutionally, structured information access, and defined information's role in our lives at home in the community, and in the work place"; to promote "public awareness of the problems created by information illiteracy"; to develop a national research agenda related to information and its use; to ensure the existence of "a climate conducive to students' becoming information literate"; to include information literacy concerns in teacher education democracy. In the updated report, the committee ended with an invitation, asking the National Forum and regular citizens to recognize that "the result of these combined efforts will be a citizenry which is made up of effective lifelong learners who can always find the information needed for the issue or decision at hand. This new

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  BioCreative

  BioCreAtIvE (A critical assessment of text mining methods in molecular biology) consists in a community-wide effort for evaluating information extraction and text mining developments in the biological domain. It was preceded by the Knowledge Discovery and Data Mining (KDD) Challenge Cup for detection of gene mentions. == Community Challenges == === First edition (2004-2005) === Three main tasks were posed at the first BioCreAtIvE challenge: the entity extraction task, the gene name normalization task, and the functional annotation of gene products task. The data sets produced by this contest serve as a Gold Standard training and test set to evaluate and train Bio-NER tools and annotation extraction tools. === Second edition (2006-2007) === The second BioCreAtIvE challenge (2006-2007) had also 3 tasks: detection of gene mentions, extraction of unique idenfiers for genes and extraction information related to physical protein-protein interactions. It counted with participation of 44 teams from 13 countries. === Third edition (2011-2012) === The third edition of BioCreative included for the first time the InterActive Task (IAT), designed to evaluate the practical usability of text mining tools in real-world biocuration tasks. === Fifth edition (2016) === BioCreative V had 5 different tracks, including an interactive task (IAT) for usability of text mining systems and a track using the BioC format for curating information for BioGRID.

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  Hall circles

  Hall circles (also known as M-circles and N-circles) are a graphical tool in control theory used to obtain values of a closed-loop transfer function from the Nyquist plot (or the Nichols plot) of the associated open-loop transfer function. Hall circles have been introduced in control theory by Albert C. Hall in his thesis. == Construction == Consider a closed-loop linear control system with open-loop transfer function given by transfer function G ( s ) {\displaystyle G(s)} and with a unit gain in the feedback loop. The closed-loop transfer function is given by T ( s ) = G ( s ) 1 + G ( s ) {\textstyle T(s)={\frac {G(s)}{1+G(s)}}} . To check the stability of T(s), it is possible to use the Nyquist stability criterion with the Nyquist plot of the open-loop transfer function G(s). Note, however, that the Nyquist plot of G(s) does not give the actual values of T(s). To get this information from the G(s)-plane, Hall proposed to construct the locus of points in the G(s)-plane such that T(s) has constant magnitude and also the locus of points in the G(s)-plane such that T(s) has constant phase angle. Given a positive real value M representing a fixed magnitude, and denoting G(s) by z, the points satisfying M = | T ( s ) | = | G ( s ) | | 1 + G ( s ) | = | z | | 1 + z | {\displaystyle M=|T(s)|={\frac {|G(s)|}{|1+G(s)|}}={\frac {|z|}{|1+z|}}} are given by the points z in the G(s)-plane such that the ratio of the distance between z and 0 and the distance between z and -1 is equal to M. The points z satisfying this locus condition are circles of Apollonius, and this locus is known in the context of control systems as M-circles. Given a positive real value N representing a phase angle, the points satisfying N = arg ⁡ [ G ( s ) 1 + G ( s ) ] = arg ⁡ [ G ( s ) ] − arg ⁡ [ 1 + G ( s ) ] = arg ⁡ [ z ] − arg ⁡ [ 1 + z ] {\displaystyle N=\arg \left[{\frac {G(s)}{1+G(s)}}\right]=\arg[G(s)]-\arg[1+G(s)]=\arg[z]-\arg[1+z]} are given by the points z in the G(s)-plane such that the angle between -1 and z and the angle between 0 and z is constant. In other words, the angle opposed to the line segment between -1 and 0 must be constant. This implies that the points z satisfying this locus condition are arcs of circles, and this locus is known in the context of control systems as N-circles. == Usage == To use the Hall circles, a plot of M and N circles is done over the Nyquist plot of the open-loop transfer function. The points of the intersection between these graphics give the corresponding value of the closed-loop transfer function. Hall circles are also used with the Nichols plot and in this setting, are also known as Nichols chart. Rather than overlaying directly the Hall circles over the Nichols plot, the points of the circles are transferred to a new coordinate system where the ordinate is given by 20 log 10 ⁡ ( | G ( s ) | ) {\displaystyle 20\log _{10}(|G(s)|)} and the abscissa is given by arg ⁡ ( G ( s ) ) {\displaystyle \arg(G(s))} . The advantage of using Nichols chart is that adjusting the gain of the open loop transfer function directly reflects in up and down translation of the Nichols plot in the chart.

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  VSCO

  VSCO ( ), formerly known as VSCO Cam, is a photography mobile app available for iOS and Android devices. The app was created by Joel Flory and Greg Lutze. The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools. == History == Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011. VSCO was launched in 2012. It raised $40 million from investors in May 2014. In 2017, VSCO launched a subscription model. As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members. In 2019, VSCO acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse. Visual Supply Company has locations in Oakland, California, where it is headquartered, and Chicago, Illinois. In December 2020 VSCO acquired AI-powered video editing app Trash. In April 2018, VSCO reached over 30 million users. In September 2023, Eric Wittman was appointed as the new CEO and co-founder Joel Flory became executive chairman. == Usage == Users must register an account to use the app. Photos can be taken or imported from the camera roll, as well as short videos or animated GIFs (known in the app as DSCO; iOS only). The user can edit their photos through various preset filters, or through the "toolkit" feature which allows finer adjustments to fade, clarity, skin tone, tint, sharpness, saturation, contrast, temperature, exposure, and other properties. Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared with other social networking services. The users also have an option to edit their own videos from their camera roll with the VSCO yearly membership, but they are not able to post camera roll as VSCO Film X videos to their account on VSCO. JPEG and raw image files can be used. Research on image based social media platforms has found that engagement with posting, editing, and interacting with images can influence users' mood, self esteem, and body satisfaction. Studies also suggest that greater emotional investment in social media content is associated with increased negative psychological outcomes including stress and depressive symptoms. == In popular culture == VSCO's Oakland headquarters was a key filming location for Boots Riley's 2018 film Sorry to Bother You.

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  Parchive

  Parchive (a portmanteau of parity archive, and formally known as Parity Volume Set Specification) is an erasure code system that produces par files for checksum verification of data integrity, with the capability to perform data recovery operations that can repair or regenerate corrupted or missing data. Parchive was originally written to solve the problem of reliable file sharing on Usenet, but it can be used for protecting any kind of data from data corruption, disc rot, bit rot, and accidental or malicious damage. Despite the name, Parchive uses more advanced techniques (specifically error correction codes) than simplistic parity methods of error detection. As of 2015, PAR1 is obsolete, PAR2 is mature for widespread use, and PAR3 is a discontinued experimental version developed by MultiPar author Yutaka Sawada. The original SourceForge Parchive project has been inactive since April 30, 2015. A new PAR3 specification has been worked on since April 28, 2019 by PAR2 specification author Michael Nahas. An alpha version of the PAR3 specification has been published on January 29, 2022 while the program itself is being developed. == History == Parchive was intended to increase the reliability of transferring files via Usenet newsgroups. Usenet was originally designed for informal conversations, and the underlying protocol, NNTP was not designed to transmit arbitrary binary data. Another limitation, which was acceptable for conversations but not for files, was that messages were normally fairly short in length and limited to 7-bit ASCII text. Various techniques were devised to send files over Usenet, such as uuencoding and Base64. Later Usenet software allowed 8 bit Extended ASCII, which permitted new techniques like yEnc. Large files were broken up to reduce the effect of a corrupted download, but the unreliable nature of Usenet remained. With the introduction of Parchive, parity files could be created that were then uploaded along with the original data files. If any of the data files were damaged or lost while being propagated between Usenet servers, users could download parity files and use them to reconstruct the damaged or missing files. Parchive included the construction of small index files (.par in version 1 and .par2 in version 2) that do not contain any recovery data. These indexes contain file hashes that can be used to quickly identify the target files and verify their integrity. Because the index files were so small, they minimized the amount of extra data that had to be downloaded from Usenet to verify that the data files were all present and undamaged, or to determine how many parity volumes were required to repair any damage or reconstruct any missing files. They were most useful in version 1 where the parity volumes were much larger than the short index files. These larger parity volumes contain the actual recovery data along with a duplicate copy of the information in the index files (which allows them to be used on their own to verify the integrity of the data files if there is no small index file available). In July 2001, Tobias Rieper and Stefan Wehlus proposed the Parity Volume Set specification, and with the assistance of other project members, version 1.0 of the specification was published in October 2001. Par1 used Reed–Solomon error correction to create new recovery files. Any of the recovery files can be used to rebuild a missing file from an incomplete download. Version 1 became widely used on Usenet, but it did suffer some limitations: It was restricted to handle at most 255 files. The recovery files had to be the size of the largest input file, so it did not work well when the input files were of various sizes. (This limited its usefulness when not paired with the proprietary RAR compression tool.) The recovery algorithm had a bug, due to a flaw in the academic paper on which it was based. It was strongly tied to Usenet and it was felt that a more general tool might have a wider audience. In January 2002, Howard Fukada proposed that a new Par2 specification should be devised with the significant changes that data verification and repair should work on blocks of data rather than whole files, and that the algorithm should switch to using 16 bit numbers rather than the 8 bit numbers that PAR1 used. Michael Nahas and Peter Clements took up these ideas in July 2002, with additional input from Paul Nettle and Ryan Gallagher (who both wrote Par1 clients). Version 2.0 of the Parchive specification was published by Michael Nahas in September 2002. Peter Clements then went on to write the first two Par2 implementations, QuickPar and par2cmdline. Abandoned since 2004, Paul Houle created phpar2 to supersede par2cmdline. Yutaka Sawada created MultiPar to supersede QuickPar. MultiPar uses par2j.exe (which is partially based on par2cmdline's optimization techniques) to use as MultiPar's backend engine. == Versions == Versions 1 and 2 of the file format are incompatible. (However, many clients support both.) === Par1 === For Par1, the files f1, f2, ..., fn, the Parchive consists of an index file (f.par), which is CRC type file with no recovery blocks, and a number of "parity volumes" (f.p01, f.p02, etc.). Given all of the original files except for one (for example, f2), it is possible to create the missing f2 given all of the other original files and any one of the parity volumes. Alternatively, it is possible to recreate two missing files from any two of the parity volumes and so forth. Par1 supports up to a total of 256 source and recovery files. === Par2 === Par2 files generally use this naming/extension system: filename.vol000+01.PAR2, filename.vol001+02.PAR2, filename.vol003+04.PAR2, filename.vol007+06.PAR2, etc. The number after the "+" in the filename indicates how many blocks it contains, and the number after "vol" indicates the number of the first recovery block within the PAR2 file. If an index file of a download states that 4 blocks are missing, the easiest way to repair the files would be by downloading filename.vol003+04.PAR2. However, due to the redundancy, filename.vol007+06.PAR2 is also acceptable. There is also an index file filename.PAR2, it is identical in function to the small index file used in PAR1. Par2 specification supports up to 32,768 source blocks and up to 65,535 recovery blocks. Input files are split into multiple equal-sized blocks so that recovery files do not need to be the size of the largest input file. Although Unicode is mentioned in the PAR2 specification as an option, most PAR2 implementations do not support Unicode. Directory support is included in the PAR2 specification, but most or all implementations do not support it. === Par3 === The Par3 specification was originally planned to be published as an enhancement over the Par2 specification. However, to date, it has remained closed source by specification owner Yutaka Sawada. A discussion on a new format started in the GitHub issue section of the maintained fork par2cmdline on January 29, 2019. The discussion led to a new format which is also named as Par3. The new Par3 format's specification is published on GitHub, but remains being an alpha draft as of January 28, 2022. The specification is written by Michael Nahas, the author of Par2 specification, with the help from Yutaka Sawada, animetosho and malaire. The new format claims to have multiple advantages over the Par2 format, including support for: More than 216 files and more than 216 blocks. Packing small files into one block, as well as deduplication when a block appears in multiple files. UTF-8 file names. File permissions, hard links, symbolic/soft links, and empty directories. Embedding PAR data inside other formats, like ZIP archives or ISO disk images. "Incremental backups", where a user creates recovery files for some file or folder, change some data, and create new recovery files reusing some of the older files. More error correction code algorithms (such as LDPC and sparse random matrix). BLAKE3 hashes, dropping support for the MD5 hashes used in PAR2. == Software == === Multi-platform === par2+tbb (GPLv2) — a concurrent (multithreaded) version of par2cmdline 0.4 using TBB. Only compatible with x86 based CPUs. It is available in the FreeBSD Ports system as par2cmdline-tbb. Original par2cmdline — (obsolete). Available in the FreeBSD Ports system as par2cmdline. par2cmdline maintained fork by BlackIkeEagle. par2cmdline-mt is another multithreaded version of par2cmdline using OpenMP, GPLv2, or later. Currently merged into BlackIkeEagle's fork and maintained there. ParPar (CC0) is a high performance, multithreaded PAR2 client and Node.js library. Does not support verifying or repair, it can currently only create PAR2 archives. par2deep (LGPL-3.0) — Produce, verify and repair par2 files recursively, both on the command line as well as with the aid of a graphical user interface. It is available in the Python Package Index system as par2deep. par2cron (MIT License) is an o

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  Artificial intelligence in marketing

  Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, natural language processing, and computer vision to achieve marketing goals. The main difference between AI marketing and traditional forms of marketing reside in the reasoning, which is performed through a computer algorithm rather than a human. Each form of marketing has a different technique to the core of the marketing theory. Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause will lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online advertisement (in combination with machine learning), social media marketing, affiliate marketing, and beyond. == Historical development == AI in marketing has a long history, which goes all the way back to the 1980s. At this time, AI research was focusing on expert systems and robotics. Despite the initial research and the studies that were carried out, AI adoption remained limited. Research on it came to a stop for a while, until research was revived two decades later with the advancement in technology, the rise of big data, and a significant increase in computational power. Eventually, AI became very popular in the marketing world, and caught the eyes of many researchers as well as professionals. A large‐scale bibliometric study covering 1,580 peer‑reviewed papers published between 1982 and 2020 confirms that scholarly output on AI in marketing has surged since 2017, with Expert Systems with Applications emerging as the most prolific outlet. Prior to the application of artificial Intelligence in marketing, there was something called "collaborative filtering". This was used as early as 1998 by Amazon, and one of the first ways companies predicted consumer behavior, which enabled millions of recommendations to different customers. Personalized recommender systems are now widely used, for example to suggest music on Spotify, or TV shows on Netflix. A big milestone in AI marketing happened in 2014, when programmatic ad buying gained much greater popularity. Marketing consists of numerous manual tasks such as researching target markets, insertion orders, and managing high budgets as well as prices. In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google introduced RankBrain, a machine learning component of its search algorithm designed to interpret the intent behind user queries. RankBrain was followed by further AI-based search updates, including BERT in 2019, which improved the understanding of conversational queries, and the Multitask Unified Model (MUM) in 2021, which is multimodal and processes information across 75 languages. These advances shifted search engine optimization practice away from keyword matching toward content that satisfies user intent. Artificial intelligence is increasingly used in marketing to personalize user experiences and automate decision-making. For example, Netflix uses AI algorithms to recommend content based on viewing history, while Sephora employs chatbots to assist customers with product selection and availability. Programmatic advertising platforms like Google Ads leverage machine learning to optimize bidding strategies and target audiences more effectively. These applications demonstrate how AI enhances efficiency, engagement, and conversion rates across digital channels. === Artificial neural networks === An artificial neural network is a form of computer program modeled on the brain and nervous system of humans. Neural networks are composed of a series of interconnected processing neurons that function in unison to achieve certain outcomes. Using “human-like trial and error learning methods neural networks detect patterns existing within a data set ignoring data that is not significant while emphasizing the data which is most influential”. From a marketing perspective, neural networks are a form of software tool used to assist in decision making. Neural networks are effective in gathering and extracting information from large data sources and have the ability to identify cause and effect within tha data. These neural nets through the process of learning, identify relationships and connections between databases. Once knowledge has been accumulated, neural networks can be relied on to provide generalizations and can apply past knowledge and learning to a variety of situations. Neural networks help fulfill the role of marketing companies through effectively aiding in market segmentation and measurement of performance while reducing costs and improving accuracy. Due to their learning ability, flexibility, adaption, and knowledge discovery, neural networks offer many advantages over traditional models. Neural networks can be used to assist in pattern classification, forecasting and marketing analysis. == Tools and uses == Classification of customers can be facilitated through the neural network approach allowing companies to make informed marketing decisions. An example of this was employed by Spiegel Inc., a firm dealing in direct-mail operations that used neural networks to improve efficiencies. Using software developed by NeuralWare Inc., Spiegel identified the demographics of customers who had made a single purchase and those customers who had made repeat purchases. Neural networks where then able to identify the key patterns and consequently identify the customers that were most likely to repeat purchase. Understanding this information allowed Spiegel to streamline marketing efforts, and reduced costs. Sales forecasting “is the process of estimating future events with the goal of providing benchmarks for monitoring actual performance and reducing uncertainty". Artificial intelligence techniques have emerged to facilitate the process of forecasting through increasing accuracy in the areas of demand for products, distribution, employee turnover, performance measurement, and inventory control. An example of forecasting using neural networks is the Airline Marketing Assistant/Tactician; an application developed by BehabHeuristics which allows for the forecasting of passenger demand and consequent seat allocation through neural networks. This system has been used by National air Canada and USAir. Neural networks provide a useful alternative to traditional statistical models due to their reliability, time-saving characteristics and ability to recognize patterns from incomplete or noisy data. Examples of marketing analysis systems includes the Target Marketing System developed by Churchull Systems for Veratex Corporation. This support system scans a market database to identify dormant customers allowing management to make decisions regarding which key customers to target. When performing marketing analysis, neural networks can assist in the gathering and processing of information ranging from consumer demographics and credit history to the purchase patterns of consumers. Predictive analytics is a form of analytics involving the use of historical data and artificial intelligence algorithms to predict future trends and outcomes. It serves as a tool for anticipating and understanding user behavior based on patterns found in data. Predictive analytics uses artificial intelligence machine learning algorithms to recognize and predict patterns within data. Machine learning algorithms analyze the data, recognize patterns, and make predictions through continuous learning and adaptation. Predictive analytics is widely used across businesses and industries as a way to identify opportunities, avoid risks, and anticipate customer needs based on information derived from the analysis of user data. By analyzing historical customer data, artificial intelligence algorithms can deliver relevant and targeted marketing content. Recent systematic reviews show that generative large‑language models such as GPT‑3 and GPT‑4 are now routinely embedded in predictive‑analytics pipelines to mine unstructured market data and anticipate customer intent with greater precision. Personalization engines use artificial intelligence and machine learning to provide content or advertisements that are relevant to the user. User data is gathered, which then gets processed with machine learning, and patterns and trends among the users are identified. Users with shared characteristics or behaviors are then segmented into groups, and the personalization engine adjusts content and advertisements to match each segment's preferences. By processing a large amount of data, personalization engines are able to match users to advertisements and recommendations that align with their interests or preferences. Field evidence from consumer‑goods and electronics firms indicates that AI‑driven personalization can raise

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  Online analytical processing

  In computing, online analytical processing (OLAP) (), is an approach to quickly answer multi-dimensional analytical (MDA) queries. The term OLAP was created as a slight modification of the traditional database term online transaction processing (OLTP). OLAP is part of the broader category of business intelligence, which also encompasses relational databases, report writing and data mining. Typical applications of OLAP include business reporting for sales, marketing, management reporting, business process management (BPM), budgeting and forecasting, financial reporting and similar areas, with new applications emerging, such as agriculture. OLAP tools enable users to analyse multidimensional data interactively from multiple perspectives. OLAP consists of three basic analytical operations: consolidation (roll-up), drill-down, and slicing and dicing. Consolidation involves the aggregation of data that can be accumulated and computed in one or more dimensions. For example, all sales offices are rolled up to the sales department or sales division to anticipate sales trends. By contrast, the drill-down is a technique that allows users to navigate through the details. For instance, users can view the sales by individual products that make up a region's sales. Slicing and dicing is a feature whereby users can take out (slicing) a specific set of data of the OLAP cube and view (dicing) the slices from different viewpoints. These viewpoints are sometimes called dimensions (such as looking at the same sales by salesperson, or by date, or by customer, or by product, or by region, etc.). Databases configured for OLAP use a multidimensional data model, allowing for complex analytical and ad hoc queries with a rapid execution time. They borrow aspects of navigational databases, hierarchical databases and relational databases. OLAP is typically contrasted to OLTP (online transaction processing), which is generally characterized by much less complex queries, in a larger volume, to process transactions rather than for the purpose of business intelligence or reporting. Whereas OLAP systems are mostly optimized for read, OLTP has to process all kinds of queries (read, insert, update and delete). == Overview of OLAP systems == At the core of any OLAP system is an OLAP cube (also called a 'multidimensional cube' or a hypercube). It consists of numeric facts called measures that are categorized by dimensions. The measures are placed at the intersections of the hypercube, which is spanned by the dimensions as a vector space. The usual interface to manipulate an OLAP cube is a matrix interface, like Pivot tables in a spreadsheet program, which performs projection operations along the dimensions, such as aggregation or averaging. The cube metadata is typically created from a star schema or snowflake schema or fact constellation of tables in a relational database. Measures are derived from the records in the fact table and dimensions are derived from the dimension tables. Each measure can be thought of as having a set of labels, or meta-data associated with it. A dimension is what describes these labels; it provides information about the measure. A simple example would be a cube that contains a store's sales as a measure, and Date/Time as a dimension. Each Sale has a Date/Time label that describes more about that sale. For example: Sales Fact Table +-------------+----------+ | sale_amount | time_id | +-------------+----------+ Time Dimension | 930.10| 1234 |----+ +---------+-------------------+ +-------------+----------+ | | time_id | timestamp | | +---------+-------------------+ +---->| 1234 | 20080902 12:35:43 | +---------+-------------------+ === Multidimensional databases === Multidimensional structure is defined as "a variation of the relational model that uses multidimensional structures to organize data and express the relationships between data". The structure is broken into cubes and the cubes are able to store and access data within the confines of each cube. "Each cell within a multidimensional structure contains aggregated data related to elements along each of its dimensions". Even when data is manipulated it remains easy to access and continues to constitute a compact database format. The data still remains interrelated. Multidimensional structure is quite popular for analytical databases that use online analytical processing (OLAP) applications. Analytical databases use these databases because of their ability to deliver answers to complex business queries swiftly. Data can be viewed from different angles, which gives a broader perspective of a problem unlike other models. === Aggregations === It has been claimed that for complex queries OLAP cubes can produce an answer in around 0.1% of the time required for the same query on OLTP relational data. The most important mechanism in OLAP which allows it to achieve such performance is the use of aggregations. Aggregations are built from the fact table by changing the granularity on specific dimensions and aggregating up data along these dimensions, using an aggregate function (or aggregation function). The number of possible aggregations is determined by every possible combination of dimension granularities. The combination of all possible aggregations and the base data contains the answers to every query which can be answered from the data. Because usually there are many aggregations that can be calculated, often only a predetermined number are fully calculated; the remainder are solved on demand. The problem of deciding which aggregations (views) to calculate is known as the view selection problem. View selection can be constrained by the total size of the selected set of aggregations, the time to update them from changes in the base data, or both. The objective of view selection is typically to minimize the average time to answer OLAP queries, although some studies also minimize the update time. View selection is NP-complete. Many approaches to the problem have been explored, including greedy algorithms, randomized search, genetic algorithms and A search algorithm. Some aggregation functions can be computed for the entire OLAP cube by precomputing values for each cell, and then computing the aggregation for a roll-up of cells by aggregating these aggregates, applying a divide and conquer algorithm to the multidimensional problem to compute them efficiently. For example, the overall sum of a roll-up is just the sum of the sub-sums in each cell. Functions that can be decomposed in this way are called decomposable aggregation functions, and include COUNT, MAX, MIN, and SUM, which can be computed for each cell and then directly aggregated; these are known as self-decomposable aggregation functions. In other cases, the aggregate function can be computed by computing auxiliary numbers for cells, aggregating these auxiliary numbers, and finally computing the overall number at the end; examples include AVERAGE (tracking sum and count, dividing at the end) and RANGE (tracking max and min, subtracting at the end). In other cases, the aggregate function cannot be computed without analyzing the entire set at once, though in some cases approximations can be computed; examples include DISTINCT COUNT, MEDIAN, and MODE; for example, the median of a set is not the median of medians of subsets. These latter are difficult to implement efficiently in OLAP, as they require computing the aggregate function on the base data, either computing them online (slow) or precomputing them for possible rollouts (large space). == Types == OLAP systems have been traditionally categorized using the following taxonomy. === Multidimensional OLAP (MOLAP) === MOLAP (multi-dimensional online analytical processing) is the classic form of OLAP and is sometimes referred to as just OLAP. MOLAP stores this data in an optimized multi-dimensional array storage, rather than in a relational database. Some MOLAP tools require the pre-computation and storage of derived data, such as consolidations – the operation known as processing. Such MOLAP tools generally utilize a pre-calculated data set referred to as a data cube. The data cube contains all the possible answers to a given range of questions. As a result, they have a very fast response to queries. On the other hand, updating can take a long time depending on the degree of pre-computation. Pre-computation can also lead to what is known as data explosion. Other MOLAP tools, particularly those that implement the functional database model do not pre-compute derived data but make all calculations on demand other than those that were previously requested and stored in a cache. Advantages of MOLAP Fast query performance due to optimized storage, multidimensional indexing and caching. Smaller on-disk size of data compared to data stored in relational database due to compression techniques. Automated computation of higher-level aggregates of the data. It is very compact for low dimension data se

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  Coolgorilla

  Coolgorilla was one of the earliest software developers that created 3rd party native applications for Apple iPod devices. Coolgorilla was an early adopter of using a sponsorship business model to enable mobile applications to be given away freely. Coolgorilla developed a series of Talking Phrasebooks for iPods in 2006. They partnered with online travel company lastminute.com who sponsored the applications enabling them to be made available to download completely free of charge. As mobile devices became more sophisticated, Coolgorilla developed the Talking Phrasebooks for Sony Ericsson and Nokia Mobile Devices which at the time were considerably noteworthy since the applications used real voice audio translations. With Apple's introduction of the iPhone in 2007, Coolgorilla developed a Web App before having four of the iPhone Talking Phrasebooks available to download from Apple's App Store on the day it opened in 2008. == Almanac in Chronological Order == On 23 December 2005, CoolGorilla, a new start-up, launched a trivia game for the iPod. It was titled "Rock and Pop Quiz". It was a quiz game that tested users' knowledge on bands such as U2, Metallica, Beyonce, and the Beatles. The quiz contained twenty megabytes of audible trivia questions. The free game was compatible with 3rd, 4th and 5th generation iPods, iPod mini and nano. In March 2006, Coolgorilla released "Movie Quiz for iPods" with a price of $5. It was an audio game narrated by New York's DJ Thomas, a radio and television host, voice over artist and event Master of Ceremonies. There were questions on Star Wars, Spiderman, The Godfather, Pulp Fiction, The Matrix, James Bond, and others. The user could keep track of their score. The game included a secret code for players who answered all questions correctly which enabled users to enter their name on the Coolgorilla Hall of Fame. In May 2006, Coolgorilla launched a World Cup Encyclopedia which was released prior to the 2006 FIFA World Cup. It had information on the World Cup schedule, details of every player from every team, every score from every world cup game ever played, stadium details, and manager profiles. It was a free download. In June 2006, Coolgorilla released a series of iPod Phrasebooks in German, Greek, French and Spanish. They were sponsored by lastminute.com and were free. The phrasebooks included common words and phrases for tourists with 750 sound files. They were accessed through the iPod's Notes feature. In April 2007, Coolgorilla released a downloadable version of the Talking Phrasebooks for Nokia and Sony Ericsson mobile devices. French, Spanish, German, Greek, Italian, and Portuguese were produced. The application provided real voice translations. They initially sold for £3 but 3 months later were offered for free. The branding was lastminute.com branding. Apple's iPhone was released at the end of June 2007. Soon after, Coolgorilla released an online all-in-one version of their Talking Phrasebooks for iPhone (Web App). The Phrasebooks were made available online in the form of a web app as iPhone did not yet allow for the download of additional apps. The app provided both text and audio translations in French, Spanish, Portuguese, Italian, German, and Greek. The iPhone translated the phrases using the recordings of real, native voice-over artists. A text translation on screen was also displayed. Apple's App Store opened in July 2008 with approximately 500 native apps available. Four of these Apps were Coolgorilla's Talking Phrasebooks for iPhone (Native Apps). There was French, German, Italian, and Spanish. These Apps carried lastminute.com branding and were available for free download. In the first three weeks following their release, the phrasebooks had over 350,000 downloads. Subsequently, Dutch, Arabic, Mandarin and Cantonese were also released. In October 2008, Coolgorilla released an iPhone London Travel Guide. Coolgorilla featured on NBC News in August 2009. In 2010, FIAT used the Italian Phrasebook to help promote the release of their FIAT 500 in the US. There has been no further activity since.

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  Materials informatics

  Materials informatics is a field of study that applies the principles of informatics and data science to materials science and engineering to improve the understanding, use, selection, development, and discovery of materials. The term "materials informatics" is frequently used interchangeably with "data science", "machine learning", and "artificial intelligence" by the community. This is an emerging field, with a goal to achieve high-speed and robust acquisition, management, analysis, and dissemination of diverse materials data with the goal of greatly reducing the time and risk required to develop, produce, and deploy new materials, which generally takes longer than 20 years. This field of endeavor is not limited to some traditional understandings of the relationship between materials and information. Some more narrow interpretations include combinatorial chemistry, process modeling, materials databases, materials data management, and product life cycle management. Materials informatics is at the convergence of these concepts, but also transcends them and has the potential to achieve greater insights and deeper understanding by applying lessons learned from data gathered on one type of material to others. By gathering appropriate meta data, the value of each individual data point can be greatly expanded. == Databases == Databases are essential for any informatics research and applications. In material informatics many databases exist containing both empirical data obtained experimentally, and theoretical data obtained computationally. Big data that can be used for machine learning is particularly difficult to obtain for experimental data due to the lack of a standard for reporting data and the variability in the experimental environment. This lack of big data has led to growing effort in developing machine learning techniques that utilize data extremely data sets. On the other hand, large uniform database of theoretical density functional theory (DFT) calculations exists. These databases have proven their utility in high-throughput material screening and discovery. Some common DFT databases and high throughput tools are listed below: Databases: MaterialsProject.org, MaterialsWeb.org (University of Florida) HT software: Pymatgen, MPInterfaces, Matminer == Beyond computational methods? == The concept of materials informatics is addressed by the Materials Research Society. For example, materials informatics was the theme of the December 2006 issue of the MRS Bulletin. The issue was guest-edited by John Rodgers of Innovative Materials, Inc., and David Cebon of Cambridge University, who described the "high payoff for developing methodologies that will accelerate the insertion of materials, thereby saving millions of investment dollars." The editors focused on the limited definition of materials informatics as primarily focused on computational methods to process and interpret data. They stated that "specialized informatics tools for data capture, management, analysis, and dissemination" and "advances in computing power, coupled with computational modeling and simulation and materials properties databases" will enable such accelerated insertion of materials. A broader definition of materials informatics goes beyond the use of computational methods to carry out the same experimentation, viewing materials informatics as a framework in which a measurement or computation is one step in an information-based learning process that uses the power of a collective to achieve greater efficiency in exploration. When properly organized, this framework crosses materials boundaries to uncover fundamental knowledge of the basis of physical, mechanical, and engineering properties. == Challenges == While there are many who believe in the future of informatics in the materials development and scaling process, many challenges remain. Hill, et al., write that "Today, the materials community faces serious challenges to bringing about this data-accelerated research paradigm, including diversity of research areas within materials, lack of data standards, and missing incentives for sharing, among others. Nonetheless, the landscape is rapidly changing in ways that should benefit the entire materials research enterprise." This remaining tension between traditional materials development methodologies and the use of more computationally, machine learning, and analytics approaches will likely exist for some time as the materials industry overcomes some of the cultural barriers necessary to fully embrace such new ways of thinking. == Analogy from Biology == The overarching goals of bioinformatics and systems biology may provide a useful analogy. Andrew Murray of Harvard University expresses the hope that such an approach "will save us from the era of "one graduate student, one gene, one PhD". Similarly, the goal of materials informatics is to save us from one graduate student, one alloy, one PhD. Such goals will require more sophisticated strategies and research paradigms than applying data-science methods to the same tasks set currently undertaken by students.

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  Distributed transaction

  A distributed transaction operates within a distributed environment, typically involving multiple nodes across a network depending on the location of the data. A key aspect of distributed transactions is atomicity, which ensures that the transaction is completed in its entirety or not executed at all. It's essential to note that distributed transactions are not limited to databases. The Open Group, a vendor consortium, proposed the X/Open Distributed Transaction Processing Model (X/Open XA), which became a de facto standard for the behavior of transaction model components. Databases are common transactional resources and, often, transactions span a couple of such databases. In this case, a distributed transaction can be seen as a database transaction that must be synchronized (or provide ACID properties) among multiple participating databases which are distributed among different physical locations. The isolation property (the I of ACID) poses a special challenge for multi database transactions, since the (global) serializability property could be violated, even if each database provides it (see also global serializability). In practice most commercial database systems use strong strict two-phase locking (SS2PL) for concurrency control, which ensures global serializability, if all the participating databases employ it. A common algorithm for ensuring correct completion of a distributed transaction is the two-phase commit (2PC). This algorithm is usually applied for updates able to commit in a short period of time, ranging from couple of milliseconds to couple of minutes. There are also long-lived distributed transactions, for example a transaction to book a trip, which consists of booking a flight, a rental car and a hotel. Since booking the flight might take up to a day to get a confirmation, two-phase commit is not applicable here, it will lock the resources for this long. In this case more sophisticated techniques that involve multiple undo levels are used. The way you can undo the hotel booking by calling a desk and cancelling the reservation, a system can be designed to undo certain operations (unless they are irreversibly finished). In practice, long-lived distributed transactions are implemented in systems based on web services. Usually these transactions utilize principles of compensating transactions, Optimism and Isolation Without Locking. The X/Open standard does not cover long-lived distributed transactions. Several technologies, including Jakarta Enterprise Beans and Microsoft Transaction Server fully support distributed transaction standards. == Synchronization == In event-driven architectures, distributed transactions can be synchronized through using request–response paradigm and it can be implemented in two ways: Creating two separate queues: one for requests and the other for replies. The event producer must wait until it receives the response. Creating one dedicated ephemeral queue for each request.

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  Operational database

  Operational database management systems (also referred to as OLTP databases or online transaction processing databases), are used to update data in real-time. These types of databases allow users to do more than simply view archived data. Operational databases allow you to modify that data (add, change or delete data), doing it in real-time. OLTP databases provide transactions as main abstraction to guarantee data consistency that guarantee the so-called ACID properties. Basically, the consistency of the data is guaranteed in the case of failures and/or concurrent access to the data. == History == Since the early 1990s, the operational database software market has been largely taken over by SQL engines. In 2014, the operational DBMS market (formerly OLTP) was evolving dramatically, with new, innovative entrants and incumbents supporting the growing use of unstructured data and NoSQL DBMS engines, as well as XML databases and NewSQL databases. NoSQL databases typically have focused on scalability and have renounced to data consistency by not providing transactions as OLTP system do. Operational databases are increasingly supporting distributed database architecture that can leverage distribution to provide high availability and fault tolerance through replication and scale out ability. The growing role of operational databases in the IT industry is moving fast from legacy databases to real-time operational databases capable to handle distributed web and mobile demand and to address Big data challenges. Recognizing this, Gartner started to publish the Magic Quadrant for Operational Database Management Systems in October 2013. == List of operational databases == Notable operational databases include: == Use in business == Operational databases are used to store, manage and track real-time business information. For example, a company might have an operational database used to track warehouse/stock quantities. As customers order products from an online web store, an operational database can be used to keep track of how many items have been sold and when the company will need to reorder stock. An operational database stores information about the activities of an organization, for example customer relationship management transactions or financial operations, in a computer database. Operational databases allow a business to enter, gather, and retrieve large quantities of specific information, such as company legal data, financial data, call data records, personal employee information, sales data, customer data, data on assets and many other information. An important feature of storing information in an operational database is the ability to share information across the company and over the Internet. Operational databases can be used to manage mission-critical business data, to monitor activities, to audit suspicious transactions, or to review the history of dealings with a particular customer. They can also be part of the actual process of making and fulfilling a purchase, for example in e-commerce. == Data warehouse terminology == In data warehousing, the term is even more specific: the operational database is the one which is accessed by an operational system (for example a customer-facing website or the application used by the customer service department) to carry out regular operations of an organization. Operational databases usually use an online transaction processing database which is optimized for faster transaction processing (create, read, update and delete operations). An operational database is the source for a data warehouse. Data from an operational database can be loaded into an operational data store at a data warehouse before the data is processed into the data warehouse.

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  ReRites

  ReRites (also known as RERITES, ReadingRites, Big Data Poetry) is a literary work of "Human + A.I. poetry" by David Jhave Johnston that used neural network models trained to generate poetry which the author then edited. ReRites won the Robert Coover Award for a Work of Electronic Literature in 2022. == About the project == The ReRites project began as a daily rite of writing with a neural network, expanded into a series of performances from which video documentation has been published online, and concluded with a set of 12 books and an accompanying book of essays published by Anteism Books in 2019. In Electronic Literature, Scott Rettberg describes the early phases of the project in 2016, when it bore the preliminary name Big Data Poetry. Jhave (the artist name that David Jhave Johnston goes by) describes the process of writing ReRites as a rite: "Every morning for 2 hours (normally 6:30–8:30am) I get up and edit the poetic output of a neural net. Deleting, weaving, conjugating, lineating, cohering. Re-writing. Re-wiring authorship: hybrid augmented enhanced evolutionary". There is video documentation of the writing process. The human editing of the neural network's output is fundamental to this project, and Jhave gives examples of both unedited text extracts and his edited versions in publications about the project. Kyle Booten describes ReRites as "simultaneously dusty and outrageously verdant, monotonously sublime and speckled with beautiful and rare specimens". === Performances === ReRites was first shared with an audience through a series of performances where audience members and poets would participate in reading the automatically generated texts, which appeared on screen so fast that human readers could barely keep up. This has been described as allowing participants to "re-discover[..] the peculiar pleasures of being embodied", or, in Jhave's own words, as a space where human participants were "playing their wits and voices against an evocative infinite deep-learning muse". The first performance was at Brown University's Interrupt Festival in 2019. It has been performed many times since, including at the Barbican Centre in London and Anteism Books. === Print publications === For a single year Jhave published one book of poetry from the ReRites project each month. These twelve volumes are accompanied by a book of essays, all published by Anteism Books. The accompanying essays provide critical responses to the project from poets and scholars including Allison Parrish, Johanna Drucker, Kyle Booten, Stephanie Strickland, John Cayley, Lai-Tze Fan, Nick Montfort, Mairéad Byrne, and Chris Funkhouser. Allison Parrish notes elsewhere that these paratexts to ReRites serve a legitimising function for a genre of poetry that is not yet institutionally acknowledged. === Technical details === Starting in 2016 under the name Big Data Poetry, Jhave generated poems using, in his own words, "neural network code (..) adapted from three corporate github-hosted machine-learning libraries: TensorFlow (Google), PyTorch (Facebook), and AWD-LSTM (SalesForce)". He explains that the "models were trained on a customised corpus of 600,000 lines of poetry ranging from the romantic epoch to the 20th century avant garde". Jhave maintains a GitHub repository with some of the code supporting ReRites. == Reception == ReRites is described by John Cayley as "one of the most thorough and beautiful" poetic responses to machine learning. The work's influence on the field of electronic literature was acknowledged in 2022, when the work won the Electronic Literature Organization's Robert Coover Award for a Work of Electronic Literature. The jury described ReRites as particularly poignant in the time of the pandemic, as it was "a documentation of the performance of the private ritual of writing and the obsessive-compulsive need for writers to communicate — even when no one else is reading". The question of authorship and voice in ReRites has been raised by several critics. Although generated poetry is an established genre in electronic literature, Cayley notes that unlike the combinatory poems created by authors like Nick Montfort, where the author explicitly defines which words and phrases will be recombined, ReRites has "not been directed by literary preconceptions inscribed in the program itself, but only by patterns and rhythms pre-existing in the corpora". In an essay for the Australian journal TEXT, David Thomas Henry Wright asks how to understand authorship and authority in ReRites: "Who or what is the authority of the work? The original data fed into the machine, that is not currently retrievable or discernible from the final works? The code that was taken and adapted for his purposes? Or Jhave, the human editor?" Wright concludes that Jhave is the only actor with any intentionality and therefore the authority of the work. The centrality of the human editor is also emphasised by other scholars. In a chapter analysing ReRites Malthe Stavning Erslev argues that the machine learning misrepresents the dataset it is trained on. While ReRites uses 21st century neural networks, it has been compared to earlier literary traditions. Poet Victoria Stanton, who read at one of the ReRites performances, has compared ReRites to found poetry, while David Thomas Henry Wright compares it to the Oulipo movement and Mark Amerika to the cut-up technique. Scholars also position ReRites firmly within the long tradition of generative poetry both in electronic literature and print, stretching from the I Ching, Queneau's Cent Mille Milliards de Poemes and Nabokov's Pale Fire to computer-generated poems like Christopher Strachey's Love Letter Generator (1952) and more contemporary examples. Jhave describes the process of working with the output from the neural network as "carving". In his book My Life as an Artificial Creative Intelligence, Mark Amerika writes that the "method of carving the digital outputs provided by the language model as part of a collaborative remix jam session with GPT-2, where the language artist and the language model play off each other’s unexpected outputs as if caught in a live postproduction set, is one I share with electronic literature composer David Jhave Johnston, whose AI poetry experiments precede my own investigations."

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  Operational historian

  In manufacturing, an operational historian is a time-series database application that is developed for operational process data. Historian software is often embedded or used in conjunction with standard DCS and PLC control systems to provide enhanced data capture, validation, compression, and aggregation capabilities. Historians have been deployed in almost every industry and contribute to functions such as supervisory control, performance monitoring, quality assurance, and, more recently, machine learning applications which can learn from vast quantities of historical data. These systems were originally developed to capture instrumentation and control data, which led many to use the term "tag" for a stream of process data, referring to the physical "tags" which had been placed on instrumentation for manually capturing data. Raw data may be accessed via OPC HDA, SQL, or REST API interfaces. == Operational Support == Operational historians are typically used within the manufacturing facility by engineers and operators for supervisory functions and analysis. An operational historian will typically capture all instrumentation and control data, whereas an enterprise historian that is deployed to support business functions will capture only a subset of the plant data. Typically, these applications offer data access through dedicated APIs (Application Programming Interfaces) and SDKs (Software Development Kits) which offer high-performance read and write operations. These operate through vendor-specific or custom applications. Front-end tools for trending process data over time are the most common interfaces to these databases. Because these applications are typically deployed next to or near the source of their process data, they are often marketed and sold as 'real-time database systems.' This distinction varies among vendors, who often have to make tradeoffs in performance between data capture and presentation, and application and analysis functionality. The following is a list of typical challenges for operational historians: data collection from instrumentation and controls storage and archiving of very large volumes of data organization of data in the form of "tags" or "points" limiting of monitoring (alarms) and validation aggregation and interpolation manual data entry (MDE) == Data access == As opposed to enterprise historians, the data access layer in the operational historian is designed to offer sophisticated data fetching modes without complex information analysis facilities. The following settings are typically available for data access operations: Data scope (single point or tag, history based on time range, history based on sample count) Request modes (raw data, last-known value, aggregation, interpolation) Sampling (single point, all points without sampling, all points with interval sampling) Data omission (based on the sample quality, based on the sample value, based on the count) Even though the operational historians are rarely relational database management systems, they often offer SQL-based interfaces to query the database. In most of such implementations, the dialect does not follow the SQL standard in order to provide syntax for specifying data access operations parameters.

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  Read–write conflict

  In computer science, in the field of databases, read–write conflict, also known as unrepeatable reads, is a computational anomaly associated with interleaved execution of transactions. Specifically, a read–write conflict occurs when a "transaction requests to read an entity for which an unclosed transaction has already made a write request." Given a schedule S S = [ T 1 T 2 R ( A ) R ( A ) W ( A ) C o m . R ( A ) W ( A ) C o m . ] {\displaystyle S={\begin{bmatrix}T1&T2\\R(A)&\\&R(A)\\&W(A)\\&Com.\\R(A)&\\W(A)&\\Com.&\end{bmatrix}}} In this example, T1 has read the original value of A, and is waiting for T2 to finish. T2 also reads the original value of A, overwrites A, and commits. However, when T1 reads from A, it discovers two different versions of A, and T1 would be forced to abort, because T1 would not know what to do. This is an unrepeatable read. This could never occur in a serial schedule, in which each transaction executes in its entirety before another begins. Strict two-phase locking (Strict 2PL) or Serializable Snapshot Isolation (SSI) prevent this conflict. == Real-world example == Alice and Bob are using a website to book tickets for a specific show. Only one ticket is left for the specific show. Alice signs on first to see that only one ticket is left, and finds it expensive. Alice takes time to decide. Bob signs on and also finds one ticket left, and orders it instantly. Bob purchases and logs off. Alice decides to buy a ticket, to find there are no tickets. This is a typical read–write conflict situation.

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