AI Avatar Using Photo

AI Avatar Using Photo — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Caffe (software)

  Caffe (Convolutional Architecture for Fast Feature Embedding) is a deep learning framework, originally developed at University of California, Berkeley. It is open source, under a BSD license. It is written in C++, with a Python interface. == History == Yangqing Jia created the Caffe project during his PhD at UC Berkeley, while working the lab of Trevor Darrell. The first version, called "DeCAF", made its first appearance in Spring 2013 when it was used for the ILSVRC challenge (later called ImageNet). The library was named Caffe and released to the public in December 2013. It reached end-of-support in 2018. It is hosted on GitHub. == Features == Caffe supports many different types of deep learning architectures geared towards image classification and image segmentation. It supports CNN, RCNN, LSTM and fully-connected neural network designs. Caffe supports GPU- and CPU-based acceleration computational kernel libraries such as Nvidia cuDNN and Intel MKL. == Applications == Caffe is being used in academic research projects, startup prototypes, and even large-scale industrial applications in vision, speech, and multimedia. Yahoo! has also integrated Caffe with Apache Spark to create CaffeOnSpark, a distributed deep learning framework. == Caffe2 == In April 2017, Facebook announced Caffe2, which included new features such as recurrent neural network (RNN). At the end of March 2018, Caffe2 was merged into PyTorch.

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  Cipher device

  A cipher device was a term used by the US military in the first half of the 20th century to describe a manually operated cipher equipment that converted the plaintext into ciphertext or vice versa. A similar term, cipher machine, was used to describe the cipher equipment that required external power for operation. Cipher box or crypto box is a physical cryptographic device used to encrypt and decrypt messages between plaintext (unencrypted) and ciphertext (encrypted or secret) forms. The ciphertext is suitable for transmission over a channel, such as radio, that might be observed by an adversary the communicating parties wish to conceal the plaintext from.

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  Point-to-point encryption

  Point-to-point encryption (P2PE) is a standard established by the PCI Security Standards Council. Payment solutions that offer similar encryption but do not meet the P2PE standard are referred to as end-to-end encryption (E2EE) solutions. The objective of P2PE and E2EE is to provide a payment security solution that instantaneously converts confidential payment card (credit and debit card) data and information into indecipherable code at the time the card is swiped, in order to prevent hacking and fraud. It is designed to maximize the security of payment card transactions in an increasingly complex regulatory environment. == The standard == The P2PE Standard defines the requirements that a "solution" must meet in order to be accepted as a PCI-validated P2PE solution. A "solution" is a complete set of hardware, software, gateway, decryption, device handling, etc. Only "solutions" can be validated; individual pieces of hardware such as card readers cannot be validated. It is also a common mistake to refer to P2PE validated solutions as "certified"; there is no such certification. The determination of whether or not a solution meets the P2PE standard is the responsibility of a P2PE Qualified Security Assessor (P2PE-QSA). P2PE-QSA companies are independent third-party companies who employ assessors that have met the PCI Security Standards Council's requirements for education and experience, and have passed the requisite exam. The PCI Security Standards Council does not validate solutions. == How it works == As a payment card is swiped through a card reading device, referred to as a point of interaction (POI) device, at the merchant location or point of sale, the device immediately encrypts the card information. A device that is part of a PCI-validated P2PE solution uses an algorithmic calculation to encrypt the confidential payment card data. From the POI, the encrypted, indecipherable codes are sent to the payment gateway or processor for decryption. The keys for encryption and decryption are never available to the merchant, making card data entirely invisible to the retailer. Once the encrypted codes are within the secure data zone of the payment processor, the codes are decrypted to the original card numbers and then passed to the issuing bank for authorization. The bank either approves or rejects the transaction, depending upon the card holder's payment account status. The merchant is then notified if the payment is accepted or rejected to complete the process along with a token that the merchant can store. This token is a unique number reference to the original transaction that the merchant can use should they ever be needed to perform research or refund the customer without ever knowing the customer's card information (tokenization). There are also Qualified Integrator and Reseller (QIR) Companies, which are businesses authorized to "implement, configure, and/or support validated" PA-DSS Payment Applications, and perform qualified installations. == Solution providers == According to the PCI Security Standards Council:The P2PE solution provider is a third-party entity (for example, a processor, acquirer, or payment gateway) that has overall responsibility for the design and implementation of a specific P2PE solution, and manages P2PE solutions for its merchant customers. The solution provider has overall responsibility for ensuring that all P2PE requirements are met, including any P2PE requirements performed by third-party organizations on behalf of the solution provider (for example, certification authorities and key-injection facilities). == Benefits == === Customer benefits === P2PE significantly reduces the risk of payment card fraud by instantaneously encrypting confidential cardholder data at the moment a payment card is swiped or "dipped" if it is a chip card at the card reading device (payment terminal) or POI. === Merchant benefits === P2PE significantly facilitates merchant responsibilities: With a P2PE validated solution, merchants save significant time and money as PCI requirements may be greatly reduced. Payment Card Industry Data Security Standard (PCI DSS). For organizations who use a P2PE validated solution provider, the PCI Self Assessment Questionnaire is reduced from 12 sections to 4 sections and the controls are reduced from 329 questions to just 35. In the event of fraud, the P2PE Solution Provider, not the merchant, is held accountable for data loss and resulting fines that may be assessed by the card brands (American Express, Visa, MasterCard, Discover, and JCB). The PCI Security Standards Council does not assess penalties on Solution Providers or Merchants. The payment process with P2PE is quicker than other transaction processes, thus creating simpler and faster customer–merchant transactions. == Point-to-point encryption versus end-to-end encryption == === Point-to-point === A point-to-point connection directly links system 1 (the point of payment card acceptance) to system 2 (the point of payment processing). A true P2PE solution is determined with three main factors: The solution uses a hardware-to-hardware encryption and decryption process along with a POI device that has SRED (Secure Reading and Exchange of Data) listed as a function. The solution has been validated to the PCI P2PE Standard which includes specific POI device requirements such as strict controls regarding shipping, receiving, tamper-evident packaging, and installation. A solution includes merchant education in the form of a P2PE Instruction Manual, which guides the merchant on POI device use, storage, return for repairs, and regular PCI reporting. === End-to-end === End-to-end encryption as the name suggests has the advantage over P2PE that card details are not unencrypted between the two endpoints. If the endpoints are a PCI PED validated PIN pad and a POS acquirer, there is no opportunity for the card details to be intercepted. It is obviously important that the endpoints (the PED and gateway) are provided by PCI accredited organisations. == PCI point-to-point encryption requirements == The requirements include: Secure encryption of payment card data at the point of interaction (POI), P2PE validated application(s) at the point of interaction, Secure management of encryption and decryption devices, Management of the decryption environment and all decrypted account data, Use of secure encryption methodologies and cryptographic key operations, including key generation, distribution, loading/injection, administration, and usage.

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  IWARP

  iWARP is a computer networking protocol that implements remote direct memory access (RDMA) for efficient data transfer over Internet Protocol networks. Contrary to some accounts, iWARP is not an acronym. Because iWARP is layered on Internet Engineering Task Force (IETF)-standard congestion-aware protocols such as Transmission Control Protocol (TCP) and Stream Control Transmission Protocol (SCTP), it makes few requirements on the network, and can be successfully deployed in a broad range of environments. == History == In 2007, the IETF published five Request for Comments (RFCs) that define iWARP: RFC 5040 A Remote Direct Memory Access Protocol Specification is layered over Direct Data Placement Protocol (DDP). It defines how RDMA Send, Read, and Write operations are encoded using DDP into headers on the network. RFC 5041 Direct Data Placement over Reliable Transports is layered over MPA/TCP or SCTP. It defines how received data can be directly placed into an upper layer protocols receive buffer without intermediate buffers. RFC 5042 Direct Data Placement Protocol (DDP) / Remote Direct Memory Access Protocol (RDMAP) Security analyzes security issues related to iWARP DDP and RDMAP protocol layers. RFC 5043 Stream Control Transmission Protocol (SCTP) Direct Data Placement (DDP) Adaptation defines an adaptation layer that enables DDP over SCTP. RFC 5044 Marker PDU Aligned Framing for TCP Specification defines an adaptation layer that enables preservation of DDP-level protocol record boundaries layered over the TCP reliable connected byte stream. These RFCs are based on the RDMA Consortium's specifications for RDMA over TCP. The RDMA Consortium's specifications are influenced by earlier RDMA standards, including Virtual Interface Architecture (VIA) and InfiniBand (IB). Since 2007, the IETF has published three additional RFCs that maintain and extend iWARP: RFC 6580 IANA Registries for the Remote Direct Data Placement (RDDP) Protocols published in 2012 defines IANA registries for Remote Direct Data Placement (RDDP) error codes, operation codes, and function codes. RFC 6581 Enhanced Remote Direct Memory Access (RDMA) Connection Establishment published in 2011 fixes shortcomings with iWARP connection setup. RFC 7306 Remote Direct Memory Access (RDMA) Protocol Extensions published in 2014 extends RFC 5040 with atomic operations and RDMA Write with Immediate Data. == Protocol == The main component in the iWARP protocol is the Direct Data Placement Protocol (DDP), which permits the actual zero-copy transmission. DDP itself does not perform the transmission; the underlying protocol (TCP or SCTP) does. However, TCP does not respect message boundaries; it sends data as a sequence of bytes without regard to protocol data units (PDU). In this regard, DDP itself may be better suited for SCTP, and indeed the IETF proposed a standard RDMA over SCTP. To run DDP over TCP requires a tweak known as marker PDU aligned (MPA) framing to guarantee boundaries of messages. Furthermore, DDP is not intended to be accessed directly. Instead, a separate RDMA protocol (RDMAP) provides the services to read and write data. Therefore, the entire RDMA over TCP specification is really RDMAP over DDP over either MPA/TCP or SCTP. All of these protocols can be implemented in hardware. Unlike IB, iWARP only has reliable connected communication, as this is the only service that TCP and SCTP provide. The iWARP specification omits other features of IB, such as Send with Immediate Data operations. With RFC 7306, the IETF is working to reduce these omissions. == Implementation == Because a kernel implementation of the TCP stack can be seen as a bottleneck, the protocol is typically implemented in hardware RDMA network interface controllers (rNICs). As simple data losses are rare in tightly coupled network environments, the error-correction mechanisms of TCP may be performed by software while the more frequently performed communications are handled strictly by logic embedded on the rNIC. Similarly, connections are often established entirely by software and then handed off to the hardware. Furthermore, the handling of iWARP specific protocol details is typically isolated from the TCP implementation, allowing rNICs to be used for both as RDMA offload and TCP offload (in support of traditional sockets based TCP/IP applications). The portion of the hardware implementation used for implementing the TCP protocol is known as the TCP Offload Engine (TOE). TOE itself does not prevent copying on the reception side, and must be combined with RDMA hardware for zero-copy results. The RDMA / TCP specification is a set of different wire protocols intended to be implemented in hardware (though it seems feasible to emulate it in software for compatibility but without the performance benefits). == Interfaces == iWARP is a protocol, not an implementation, but defines protocol behavior in terms of the operations that are legal for the protocol, known as Verbs. As such, iWARP does not have any single standard programming interface. However, programming interfaces tend to very closely correspond to the Verbs. Several programmatic interfaces have been proposed, including OpenFabrics Verbs, Network Direct, uDAPL, kDAPL, IT-API, and RNICPI. Implementations of some of these interfaces are available for different platforms, including Windows and Linux. == Services available == Networking services implemented over iWARP include those offered in the OpenFabrics Enterprise Distribution (OFED) by the OpenFabrics Alliance for Linux operating systems, and by Microsoft Windows via Network Direct. NVMe over Fabrics (NVMEoF) iSCSI Extensions for RDMA (iSER) Server Message Block Direct (SMB Direct) Sockets Direct Protocol (SDP) SCSI RDMA Protocol (SRP) Network File System over RDMA (NFS over RDMA) GPUDirect

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  INDECT

  INDECT is a research project in the area of intelligent security systems performed by several European universities since 2009 and funded by the European Union. The purpose of the project is to involve European scientists and researchers in the development of solutions to and tools for automatic threat detection through e.g. processing of CCTV camera data streams, standardization of video sequence quality for user applications, threat detection in computer networks as well as data and privacy protection. The area of research, applied methods, and techniques are described in the public deliverables which are available to the public on the project's website. Practically, all information related to the research is public. Only documents that comprise information related to financial data or information that could negatively influence the competitiveness and law enforcement capabilities of parties involved in the project are not published. This follows regulations and practices applied in EU research projects. == Application and target users == The main end-user of INDECT solutions are police forces and security services. The principle of operation of the project is detecting threats and identifying sources of threats, without monitoring and searching for particular citizens or groups of citizens. Then, the system operator (i.e. police officer) decides whether an intervention of services responsible for public security are required or not. Further investigation eventually leading to persons related to threats is performed, preserving the presumption of innocence, based on existing procedures already used by police services and prosecutors. As it can be found in the project deliverables, INDECT does not involve storage of personal data (such as names, addresses, identity document numbers, etc.). A similar, behavior-based surveillance program was SAMURAI (Suspicious and Abnormal behavior Monitoring Using a netwoRk of cAmeras & sensors for sItuation awareness enhancement). == Expected results == The main expected results of the INDECT project are: Trial of intelligent analysis of video and audio data for threat detection in urban environments Creation of tools and technology for privacy and data protection during storage and transmission of information using quantum cryptography and new methods of digital watermarking Performing computer-aided detection of threats and targeted crimes in Internet resources with privacy-protecting solutions Construction of a search engine for rapid semantic search based on watermarking of content related to child pornography and human organ trafficking Implementation of a distributed computer system that is capable of effective intelligent processing == Controversy == Some media and other sources accuse INDECT of privacy abuse, collecting personal data, and keeping information from the public. Consequently, these issues have been commented and discussed by some Members of the European Parliament. As seen in the project's documentation, INDECT does not involve mobile phone tracking or call interception. The rumors about testing INDECT during 2012 UEFA European Football Championship also turned out to be false. The mid-term review of the Seventh Framework Programme to the European Parliament strongly urges the European Commission to immediately make all documents available and to define a clear and strict mandate for the research goal, the application, and the end users of INDECT, and stresses a thorough investigation of the possible impact on fundamental rights. Nevertheless, according to Mr. Paweł Kowal, MEP, the project had the ethical review on 15 March 2011 in Brussels with the participation of ethics experts from Austria, France, Netherlands, Germany and Great Britain.

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  Blinding (cryptography)

  In cryptography, blinding first became known in the context of blind signatures, where the message author blinds the message with a random blinding factor, the signer then signs it and the message author "unblinds" it; signer and message author are different parties. Since the late 1990s, blinding mostly refers to countermeasures against side-channel attacks on encryption devices, where the random blinding and the "unblinding" happen on the encryption devices. The techniques used for blinding signatures were adapted to prevent attackers from knowing the input to the modular exponentiation function for Diffie-Hellman or RSA. Blinding must be applied with care, for example Rabin–Williams signatures. If blinding is applied to the formatted message but the random value does not honor Jacobi requirements on p and q, then it could lead to private key recovery. A demonstration of the recovery can be seen in CVE-2015-2141 discovered by Evgeny Sidorov. Side-channel attacks allow an adversary to recover information about the input to a cryptographic operation within an asymmetric encryption scheme, by measuring something other than the algorithm's result, e.g., power consumption, computation time, or radio-frequency emanations by a device. Typically these attacks depend on the attacker knowing the characteristics of the algorithm, as well as (some) inputs. In this setting, blinding serves to alter the algorithm's input into some unpredictable state. Depending on the characteristics of the blinding function, this can prevent some or all leakage of useful information. Note that security depends also on the resistance of the blinding functions themselves to side-channel attacks. == Examples == In RSA blinding involves computing the blinding operation E(x) = (xr)e mod N, where r is a random integer between 1 and N and relatively prime to N (i.e. gcd(r, N) = 1), x is the plaintext, e is the public RSA exponent and N is the RSA modulus. As usual, the decryption function f(z) = zd mod N is applied thus giving f(E(x)) = (xr)ed mod N = xr mod N. Finally it is unblinded using the function D(z) = zr−1 mod N. Multiplying xr mod N by r−1 mod N yields x, as desired. When decrypting in this manner, an adversary who is able to measure time taken by this operation would not be able to make use of this information (by applying timing attacks RSA is known to be vulnerable to) as they does not know the constant r and hence has no knowledge of the real input fed to the RSA primitives. Blinding in GPG 1.x

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  Peñabot

  Peñabot is the nickname for automated social media accounts allegedly used by the Mexican government of Enrique Peña Nieto and the PRI political party to keep unfavorable news from reaching the Mexican public. Peñabot accusations are related to the broader issue of fake news in the 21st century. == History of disinformation in Mexican politics == The PRI political party has been reported to use fake news since before Peña Nieto. The main tactic originally was to spread such propaganda through open radio and television networks. Such tactic was effective in Mexico, because newspaper readership is low and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, not only owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. == Peñabots == Analysts have given the name Peñabots to a suspected network of automated accounts on social media used by the Mexican government to spread pro-government propaganda and to marginalize dissenting opinions in social media. The bots were first noticed in the 2012 elections when they were used to disseminate opinions in support of Enrique Peña Nieto on social networks such as Twitter and Facebook. According to Aristegui Noticias, their usage went against articles 6 and 134 of the Mexican Constitution. Those used by Peña Nieto's government cost an estimated 80 million pesos monthly, which news outlets argued only helped the government spread fake support towards the president, but did not have a benefit towards Mexican people (with whom EPN was highly unpopular). Facebook held approximately 640,321 Peñabots, while Twitter had less. As of July 2017, Oxford Internet Institute's Computational Propaganda Research Project claimed many western democracies, Mexico included, perform social media manipulation, thus saying the manipulation comes directly from the Mexican government itself. During Peña Nieto's subsequent presidency, analysts noted that Peñabots were used to overpower trending topics that critiqued government, to flood trending government critical hashtags with spam, to create fake trends by pushing alternative hashtags, and to push smear campaigns and threats against government-critical activists and journalists. Peñabots were distinguished as their pattern of activity was distinct from that of ordinary interaction on social networks. === Meadebots === On Twitter it was reported that about 94% of the followers of 2018 presidential candidate from the PRI Jose Antonio Meade were bots. When Antonio Meade presented himself as a candidate for the 2018 presidential election, his social media accounts such as "@MovimientoMEADE" (created by the PRI's official account @PRI_Nacional), obtained a huge quantity of followers in a short span of time. Some users noticed and brought it to attention, and after investigation it was reported 94% of such followers were bots (702,000 out of 747,000), and the account was eliminated from Twitter after 20 hours. The fake accounts used the hashtags #YoConMeade and #Meade18. It was further revealed was that Meade's official account on Twitter, @JoseAMeadeK had 25% bots (216,000 fake followers out of the 981,000). == Manipulation of news media in Mexico, through television == The Mexican government of Peña Nieto has been accused of using various means to keep unfavorable news from reaching the Mexican people. Many Mexicans have protested this practice as it clearly goes against the freedom of speech. The PRI has been reported to use fake news since before Peña Nieto. The main tactic has been to spread such propaganda through radio and television. This tactic is perceived as effective in Mexico, because newspaper readership is low and research on the Internet and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. In June 2012, before the 2012 Mexican presidential elections, the British newspaper The Guardian published a series of allegations claiming Televisa, sold favorable coverage to top politicians in its news and entertainment shows, this scandal became known as the Televisa controversy. The documents published by 'The Guardian alleged that a secretive circle within Televisa manipulated news coverage to favor PRI presidential candidate Enrique Peña Nieto, who was poised as favorite to win. Televisa's secret circle supposedly commissioned videos to promote Peña Nieto and lash out his political rivals in 2009. The Guardian documents suggest that Televisa's secret team distributed such videos through e-mail, posting them posted them on Facebook and YouTube, some can still be seen there. Another document was a PowerPoint presentation, with a slide explicitly aimed at rival leftist candidate of the Party of the Democratic Revolution (PRD), Andrés Manuel López Obrador. Supposedly given to The Guardian by a Televisa employee. The document's authenticity was never possible to confirm– however dates, names, and events largely coincide. Televisa refused to talk the documents, and denied a relationship with the PRI or its presidential candidate, saying that they had provided equal media coverage to all parties. Televisa published an article supposedly showing discrepancies in The Guardian documents and denying accusations. Mexican citizens complained about the perceived favoritism towards Enrique Peña Nieto and the PRI, protesting through the Yo Soy 132 movement which Televisa covered in detail. However, Televisa's news media coverage is perceived to have been biased, by using a media coverage tactic Mexican citizens call cortinas de humo (smoke screens). These introduce a news scandal giving extensive coverage to distract citizens from a potential conflict-of-interest or controversy that could damage the image of the politician favored by the network. An example of a perceived smoke screen would be the news media coverage of "Caso Michoacán" and "Caso Paolette" distracting all the attention from the parallel "Yo soy 132" movement. A few years later, on the day of September 11, 2016; factual evidence of Televisa's performing media manipulation emerged, when a Televisa news anchor while live-on air reading a teleprompter, mistakenly read out loud that "try that Jaime "Ël Bronco" Rodríguez Calderón (Nuevo Leon's governor) is mentioned as little as possible". Newspaper El Universal caught it on video and published it social media. Televisa didn't mention the story and declined to comment. Lack of news coverage concerning Nuevo León's Governor Jaime Rodriguez, is perceived due to him being the first elected governor to not be part of any political party (Independent Governor), and because unlike the governors from the PRI preceding him, the independent governor "El Bronco" doesn't spend money on publicity at all, preferring to communicate all news by using social media such as Twitter and Facebook. While the incident may have proven Televisa's bias, there wasn't anything to incriminate the PRI political party or Enrique Peña Nieto, though it did further suspicion of Televisa manipulating news media. In contrast, a December 2017 article of The New York Times, reported Enrique Peña Nieto spending about 2000 million dollars on publicity, during his first 5 years as president, the largest publicity budget ever spent by a Mexican President. Additionally, 68 percent of news journalists admitted to not believe to have enough freedom of speech, and award-winning news reporter Carmen Aristegui was controversially fired shortly after revealing the Mexican White House scandals. == Violence and spying towards news journalists and civil rights activists == Far for only being receiving accusations of spreading fake news, the Mexican government of EPN (Enrique Peña Nieto) has also been accused of violence towards news journalists, and of spying on them, and also towards civil right leaders and their families. During his tenure as president, Peña Nieto has been accused of failing to protect news journalists, whose deaths are speculated to be politically triggered, by politicians attempting to prevent them from covering political scandals. The New York Times published a news report on the matter titled, "In Mexico it's easy to kill a journalist", on it mentioning how during EPN's government, Mexico became one of the worst countries on which to be a journalist. The assassination of journalist Javier Valdez on May 23, 2017, received national coverage, with multiple news journalists

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  Instagram egg

  The Instagram egg is a photo of an egg posted by the account @world_record_egg on the social media platform Instagram. It became a global phenomenon and an internet meme within days of its publication on 4 January 2019. It is the second most-liked Instagram post and was the most-liked Instagram post from 14 January 2019 until 20 December 2022, when it was overtaken by Lionel Messi's post showing him and his teammates celebrating after Argentina won the 2022 FIFA World Cup. The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness. == Background == The photo was originally taken by Serghei Platanov, who then posted it to Shutterstock on 23 June 2015 with the title "eggs isolated on white background". == History == On 4 January 2019, the @world_record_egg account was created, and posted an image of a bird egg with the caption, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this." Jenner's previous record, the first photo of her daughter Stormi, had garnered a total of 18.4 million likes. The post quickly reached 18.4 million likes in just under 10 days, becoming the most-liked Instagram post at the time. It then continued to rise over 45 million likes in the next 48 hours, surpassing the "Despacito" music video and taking the world record for the most-liked online post (on any media platform) in history. After the account became verified on 14 January 2019, the post rose in popularity and likes, which snowballed into coverage in various media outlets. By 18 March 2019, the post had accumulated over 53.3 million likes, nearly three times the previous record of 18.4 million. It posted frequent updates for a few days in the form of Instagram Stories. Alongside the like tally, as of January 2023 the post has 3.8 million comments. Several individuals tried to claim that they were the account's creator, the claims being dismissed by "the egg" on Instagram direct messages. On 3 February 2019, the creator of the Instagram egg was revealed by Hulu and The New York Times to be Chris Godfrey, a British advertising creative. Alissa Khan-Whelan, his colleague, was also outed. On 18 January 2019, the account posted a second picture of an egg, almost identical to the first one apart from a small crack at the top left. As of 25 February 2019, the post accumulated 11.8 million likes. On 22 January 2019, the account posted a third picture of an egg, this time having two larger cracks. In less than 25 minutes, the post accumulated 1 million likes, and by 25 February 2019, it had accumulated 9.5 million likes. On 29 January 2019, a fourth picture of an egg was posted to the account which has another large crack on the right hand side, attracting 7.6 million likes by 25 February 2019. On 1 February 2019, a fifth picture of an egg was posted with stitching like that of a football, referencing the upcoming Super Bowl. That post had accumulated 6.5 million likes by 25 February 2019. The account promised that it would reveal what was inside the egg on 3 February, on the subscription video on demand service Hulu. The Hulu Instagram egg reveal was used to promote an animation about a mental health campaign. A caption from the clip read, "Recently I've started to crack, the pressure of social media is getting to me. If you're struggling too, talk to someone." The video was later posted on the @world_record_egg Instagram account, and this post received over 33 million views by May 2019. As of May 2020, it had received over 41 million views. On 16 July 2019, Chris Godfrey (the creator of the account) was listed as one of the top 25 most influential people on the internet. On 20 December 2022, the record for the most-liked Instagram post was surpassed by a post from Argentine footballer Lionel Messi, showing him and his teammates celebrating after winning the 2022 FIFA World Cup with their national team. The world record egg responded to being overtaken in likes by Messi with "Today [Lionel Messi] has taken the crown, for now. But I'm still left with one question… Who is the greatest of all time – Cristiano Ronaldo or Leo Messi?" The account sold to Dubai-based investor Mustafa El Fishawy in April 2024 for an undisclosed seven-figure sum. Reed Smith, who advised Godfrey, Brown, and Khan-Whelan in the transaction, stated they opted to sell it to "focus on new ventures." On 3 June, @world_record_egg posted an egg with the flag of Palestine in support of the country during the Gaza war; the post's caption described it as an "Egg for Peace" and hoped to "set a new world record together and get the most liked post on Instagram for a good cause." == Reception == In response to breaking the world record for the most-liked Instagram post, the account's owner wrote "This is madness. What a time to be alive." Hours later, Jenner posted a video on Instagram of her cracking open an egg and pouring its yolk onto the ground, with the caption: "Take that little egg." Pundits pontificated on the meaning of the egg picture's dominance over social media's "first family". As Vogue observed, tapping a heart pictogram is easy, and eggs are "lovable". More pointedly: [T]he attention economy is a scam based on requiring little to no labor from both producer and consumer despite commanding the most space, and therefore value, in our digital lives... but it very well could be: As a metaphor for the fragility of the influencer ecosystem, the egg has broken the Internet. The significance of the event and its massive republishing are a topic of discussion. A University of Westminster researcher of internet memes compared it to the movement to name a scientific research vessel in the United Kingdom as Boaty McBoatface. The Instagrammer's success is a rare victory for the unpaid viral campaign on social media. "There is a bit of an anti-celebrity revolt here – 'look what we can do with a simple egg'" The researcher suggests that the accomplishment of becoming such a widely heralded unpaid viral post may become increasingly rare, as social networks rely more on paid and business promotion. The post's spread has been characterized as a populist backlash against "consumerism" and is seen by some as a triumph of community over celebrity. However, propelled by their popular success, the creators promised to release 'egg-centric' memorabilia. Hundreds of games based on the Instagram egg have appeared on Apple's App Store. The creators of the Instagram egg also reached a deal to promote Hulu.

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  Apprenticeship learning

  In artificial intelligence, apprenticeship learning (or learning from demonstration or imitation learning) is the process of learning by observing an expert. It can be viewed as a form of supervised learning, where the training dataset consists of task executions by a demonstration teacher. == Mapping function approach == Mapping methods try to mimic the expert by forming a direct mapping either from states to actions, or from states to reward values. For example, in 2002 researchers used such an approach to teach an AIBO robot basic soccer skills. === Inverse reinforcement learning approach === Inverse reinforcement learning (IRL) is the process of deriving a reward function from observed behavior. While ordinary "reinforcement learning" involves using rewards and punishments to learn behavior, in IRL the direction is reversed, and a robot observes a person's behavior to figure out what goal that behavior seems to be trying to achieve. The IRL problem can be defined as: Given 1) measurements of an agent's behaviour over time, in a variety of circumstances; 2) measurements of the sensory inputs to that agent; 3) a model of the physical environment (including the agent's body): Determine the reward function that the agent is optimizing. IRL researcher Stuart J. Russell proposes that IRL might be used to observe humans and attempt to codify their complex "ethical values", in an effort to create "ethical robots" that might someday know "not to cook your cat" without needing to be explicitly told. The scenario can be modeled as a "cooperative inverse reinforcement learning game", where a "person" player and a "robot" player cooperate to secure the person's implicit goals, despite these goals not being explicitly known by either the person nor the robot. In 2017, OpenAI and DeepMind applied deep learning to the cooperative inverse reinforcement learning in simple domains such as Atari games and straightforward robot tasks such as backflips. The human role was limited to answering queries from the robot as to which of two different actions were preferred. The researchers found evidence that the techniques may be economically scalable to modern systems. Apprenticeship via inverse reinforcement learning (AIRP) was developed by in 2004 Pieter Abbeel, Professor in Berkeley's EECS department, and Andrew Ng, Associate Professor in Stanford University's Computer Science Department. AIRP deals with "Markov decision process where we are not explicitly given a reward function, but where instead we can observe an expert demonstrating the task that we want to learn to perform". AIRP has been used to model reward functions of highly dynamic scenarios where there is no obvious reward function intuitively. Take the task of driving for example, there are many different objectives working simultaneously - such as maintaining safe following distance, a good speed, not changing lanes too often, etc. This task, may seem easy at first glance, but a trivial reward function may not converge to the policy wanted. One domain where AIRP has been used extensively is helicopter control. While simple trajectories can be intuitively derived, complicated tasks like aerobatics for shows has been successful. These include aerobatic maneuvers like - in-place flips, in-place rolls, loops, hurricanes and even auto-rotation landings. This work was developed by Pieter Abbeel, Adam Coates, and Andrew Ng - "Autonomous Helicopter Aerobatics through Apprenticeship Learning" === System model approach === System models try to mimic the expert by modeling world dynamics. == Plan approach == The system learns rules to associate preconditions and postconditions with each action. In one 1994 demonstration, a humanoid learns a generalized plan from only two demonstrations of a repetitive ball collection task. == Example == Learning from demonstration is often explained from a perspective that the working Robot-control-system is available and the human-demonstrator is using it. And indeed, if the software works, the Human operator takes the robot-arm, makes a move with it, and the robot will reproduce the action later. For example, he teaches the robot-arm how to put a cup under a coffeemaker and press the start-button. In the replay phase, the robot is imitating this behavior 1:1. But that is not how the system works internally; it is only what the audience can observe. In reality, Learning from demonstration is much more complex. One of the first works on learning by robot apprentices (anthropomorphic robots learning by imitation) was Adrian Stoica's PhD thesis in 1995. In 1997, robotics expert Stefan Schaal was working on the Sarcos robot-arm. The goal was simple: solve the pendulum swingup task. The robot itself can execute a movement, and as a result, the pendulum is moving. The problem is, that it is unclear what actions will result into which movement. It is an Optimal control-problem which can be described with mathematical formulas but is hard to solve. The idea from Schaal was, not to use a Brute-force solver but record the movements of a human-demonstration. The angle of the pendulum is logged over three seconds at the y-axis. This results into a diagram which produces a pattern. In computer animation, the principle is called spline animation. That means, on the x-axis the time is given, for example 0.5 seconds, 1.0 seconds, 1.5 seconds, while on the y-axis is the variable given. In most cases it's the position of an object. In the inverted pendulum it is the angle. The overall task consists of two parts: recording the angle over time and reproducing the recorded motion. The reproducing step is surprisingly simple. As an input we know, in which time step which angle the pendulum must have. Bringing the system to a state is called “Tracking control” or PID control. That means, we have a trajectory over time, and must find control actions to map the system to this trajectory. Other authors call the principle “steering behavior”, because the aim is to bring a robot to a given line.

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  Information Networking Institute

  Information Networking Institute (INI) is an academic department within the College of Engineering at Carnegie Mellon University. The institute was established in 1989 as the nation's first research and education center devoted to information networking. The INI also partners with research and outreach entities to extend educational and training programs to a broad audience of people using information networking as part of their daily lives. The INI is the educational partner of Carnegie Mellon CyLab, a university-wide, multidisciplinary research center involving more than 50 faculty and 100 graduate students. == Center of Academic Excellence Designations == Through the work of the INI and CyLab, Carnegie Mellon University has been designated by the National Security Agency and the Department of Homeland Security as a National Center of Academic Excellence in Information Assurance/Cyber Defense Education (CAE-IA/CD) and a National Center of Academic Excellence in Information Assurance/Cyber Defense Research (CAE-R). It has also been designated by the NSA and the U.S. Cyber Command as a National Center of Academic Excellence in Cyber Operations (CAE-Cyber Ops). Through these designations, the INI and CyLab participate in the: Federal CyberCorps Scholarship for Service (SFS) Program - Students pursuing graduate degrees in information security (MSIS or MSISPM) are eligible for scholarships under the SFS program. Information Assurance Scholarship Program (IASP) - Students pursuing graduate degrees in information security and seeking careers with the Department of Defense may be eligible for scholarships under the IASP. Capacity Building Program for Faculty from Historically Black and Hispanic Serving Institutions - The INI and CyLab developed a month-long, in-residence summer program to help build information assurance education and research capacity at colleges and universities designated as Minority Serving Institutions – specifically, Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This program is supported through a grant from the National Science Foundation. == Faculty and researchers == Faculty involved in teaching and advising in the INI programs are conducting research in all aspects of information networking and information security. Affiliated research centers are: Carnegie Mellon CyLab SEI's CERT Division == Alumni == The INI has graduated over 1,400 alumni who currently occupy positions in a variety of sectors across industry, government and academia.

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  Plaintext

  In cryptography, plaintext usually means unencrypted information pending input into cryptographic algorithms, usually encryption algorithms. This usually refers to data that is transmitted or stored unencrypted. == Overview == With the advent of computing, the term plaintext expanded beyond human-readable documents to mean any data, including binary files, in a form that can be viewed or used without requiring a key or other decryption device. Information—a message, document, file, etc.—if to be communicated or stored in an unencrypted form is referred to as plaintext. Plaintext is used as input to an encryption algorithm; the output is usually termed ciphertext, particularly when the algorithm is a cipher. Codetext is less often used, and almost always only when the algorithm involved is actually a code. Some systems use multiple layers of encryption, with the output of one encryption algorithm becoming "plaintext" input for the next. == Secure handling == Insecure handling of plaintext can introduce weaknesses into a cryptosystem by letting an attacker bypass the cryptography altogether. Plaintext is vulnerable in use and in storage, whether in electronic or paper format. Physical security means the securing of information and its storage media from physical, attack—for instance by someone entering a building to access papers, storage media, or computers. Discarded material, if not disposed of securely, may be a security risk. Even shredded documents and erased magnetic media might be reconstructed with sufficient effort. If plaintext is stored in a computer file, the storage media, the computer and its components, and all backups must be secure. Sensitive data is sometimes processed on computers whose mass storage is removable, in which case physical security of the removed disk is vital. In the case of securing a computer, useful (as opposed to handwaving) security must be physical (e.g., against burglary, brazen removal under cover of supposed repair, installation of covert monitoring devices, etc.), as well as virtual (e.g., operating system modification, illicit network access, Trojan programs). Wide availability of keydrives, which can plug into most modern computers and store large quantities of data, poses another severe security headache. A spy (perhaps posing as a cleaning person) could easily conceal one, and even swallow it if necessary. Discarded computers, disk drives and media are also a potential source of plaintexts. Most operating systems do not actually erase anything— they simply mark the disk space occupied by a deleted file as 'available for use', and remove its entry from the file system directory. The information in a file deleted in this way remains fully present until overwritten at some later time when the operating system reuses the disk space. With even low-end computers commonly sold with many gigabytes of disk space and rising monthly, this 'later time' may be months later, or never. Even overwriting the portion of a disk surface occupied by a deleted file is insufficient in many cases. Peter Gutmann of the University of Auckland wrote a celebrated 1996 paper on the recovery of overwritten information from magnetic disks; areal storage densities have gotten much higher since then, so this sort of recovery is likely to be more difficult than it was when Gutmann wrote. Modern hard drives automatically remap failing sectors, moving data to good sectors. This process makes information on those failing, excluded sectors invisible to the file system and normal applications. Special software, however, can still extract information from them. Some government agencies (e.g., US NSA) require that personnel physically pulverize discarded disk drives and, in some cases, treat them with chemical corrosives. This practice is not widespread outside government, however. Garfinkel and Shelat (2003) analyzed 158 second-hand hard drives they acquired at garage sales and the like, and found that less than 10% had been sufficiently sanitized. The others contained a wide variety of readable personal and confidential information. See data remanence. Physical loss is a serious problem. The US State Department, Department of Defense, and the British Secret Service have all had laptops with secret information, including in plaintext, lost or stolen. Appropriate disk encryption techniques can safeguard data on misappropriated computers or media. On occasion, even when data on host systems is encrypted, media that personnel use to transfer data between systems is plaintext because of poorly designed data policy. For example, in October 2007, HM Revenue and Customs lost CDs that contained the unencrypted records of 25 million child benefit recipients in the United Kingdom. Modern cryptographic systems resist known plaintext or even chosen plaintext attacks, and so may not be entirely compromised when plaintext is lost or stolen. Older systems resisted the effects of plaintext data loss on security with less effective techniques—such as padding and Russian copulation to obscure information in plaintext that could be easily guessed.

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  Kruskal count

  The Kruskal count (also known as Kruskal's principle, Dynkin–Kruskal count, Dynkin's counting trick, Dynkin's card trick, coupling card trick or shift coupling) is a probabilistic concept originally demonstrated by the Russian mathematician Evgenii Borisovich Dynkin in the 1950s or 1960s discussing coupling effects and rediscovered as a card trick by the American mathematician Martin David Kruskal in the early 1970s as a side-product while working on another problem. It was published by Kruskal's friend Martin Gardner and magician Karl Fulves in 1975. This is related to a similar trick published by magician Alexander F. Kraus in 1957 as Sum total and later called Kraus principle. Besides uses as a card trick, the underlying phenomenon has applications in cryptography, code breaking, software tamper protection, code self-synchronization, control-flow resynchronization, design of variable-length codes and variable-length instruction sets, web navigation, object alignment, and others. == Card trick == The trick is performed with cards, but is more a magical-looking effect than a conventional magic trick. The magician has no access to the cards, which are manipulated by members of the audience. Thus sleight of hand is not possible. Rather the effect is based on the mathematical fact that the output of a Markov chain, under certain conditions, is typically independent of the input. A simplified version using the hands of a clock performed by David Copperfield is as follows. A volunteer picks a number from one to twelve and does not reveal it to the magician. The volunteer is instructed to start from 12 on the clock and move clockwise by a number of spaces equal to the number of letters that the chosen number has when spelled out. This is then repeated, moving by the number of letters in the new number. The output after three or more moves does not depend on the initially chosen number and therefore the magician can predict it.

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  System integrity

  In telecommunications, the term system integrity has the following meanings: That condition of a system wherein its mandated operational and technical parameters are within the prescribed limits. The quality of an AIS when it performs its intended function in an unimpaired manner, free from deliberate or inadvertent unauthorized manipulation of the system. The state that exists when there is complete assurance that under all conditions an IT system is based on the logical correctness and reliability of the operating system, the logical completeness of the hardware and software that implement the protection mechanisms, and data integrity.

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  Scalable Coherent Interface

  The Scalable Coherent Interface or Scalable Coherent Interconnect (SCI), is a high-speed interconnect standard for shared memory multiprocessing and message passing. The goal was to scale well, provide system-wide memory coherence and a simple interface; i.e. a standard to replace existing buses in multiprocessor systems with one with no inherent scalability and performance limitations. The IEEE Std 1596-1992, IEEE Standard for Scalable Coherent Interface (SCI) was approved by the IEEE standards board on March 19, 1992. It saw some use during the 1990s, but never became widely used and has been replaced by other systems from the early 2000s. == History == Soon after the Fastbus (IEEE 960) follow-on Futurebus (IEEE 896) project in 1987, some engineers predicted it would already be too slow for the high performance computing marketplace by the time it would be released in the early 1990s. In response, a "Superbus" study group was formed in November 1987. Another working group of the standards association of the Institute of Electrical and Electronics Engineers (IEEE) spun off to form a standard targeted at this market in July 1988. It was essentially a subset of Futurebus features that could be easily implemented at high speed, along with minor additions to make it easier to connect to other systems, such as VMEbus. Most of the developers had their background from high-speed computer buses. Representatives from companies in the computer industry and research community included Amdahl, Apple Computer, BB&N, Hewlett-Packard, CERN, Dolphin Server Technology, Cray Research, Sequent, AT&T, Digital Equipment Corporation, McDonnell Douglas, National Semiconductor, Stanford Linear Accelerator Center, Tektronix, Texas Instruments, Unisys, University of Oslo, University of Wisconsin. The original intent was a single standard for all buses in the computer. The working group soon came up with the idea of using point-to-point communication in the form of insertion rings. This avoided the lumped capacitance, limited physical length/speed of light problems and stub reflections in addition to allowing parallel transactions. The use of insertion rings is credited to Manolis Katevenis who suggested it at one of the early meetings of the working group. The working group for developing the standard was led by David B. Gustavson (chair) and David V. James (Vice Chair). David V. James was a major contributor for writing the specifications including the executable C-code. Stein Gjessing’s group at the University of Oslo used formal methods to verify the coherence protocol and Dolphin Server Technology implemented a node controller chip including the cache coherence logic. Different versions and derivatives of SCI were implemented by companies like Dolphin Interconnect Solutions, Convex, Data General AViiON (using cache controller and link controller chips from Dolphin), Sequent and Cray Research. Dolphin Interconnect Solutions implemented a PCI and PCI-Express connected derivative of SCI that provides non-coherent shared memory access. This implementation was used by Sun Microsystems for its high-end clusters, Thales Group and several others including volume applications for message passing within HPC clustering and medical imaging. SCI was often used to implement non-uniform memory access architectures. It was also used by Sequent Computer Systems as the processor memory bus in their NUMA-Q systems. Numascale developed a derivative to connect with coherent HyperTransport. == The standard == The standard defined two interface levels: The physical level that deals with electrical signals, connectors, mechanical and thermal conditions The logical level that describes the address space, data transfer protocols, cache coherence mechanisms, synchronization primitives, control and status registers, and initialization and error recovery facilities. This structure allowed new developments in physical interface technology to be easily adapted without any redesign on the logical level. Scalability for large systems is achieved through a distributed directory-based cache coherence model. (The other popular models for cache coherency are based on system-wide eavesdropping (snooping) of memory transactions – a scheme which is not very scalable.) In SCI each node contains a directory with a pointer to the next node in a linked list that shares a particular cache line. SCI defines a 64-bit flat address space (16 exabytes) where 16 bits are used for identifying a node (65,536 nodes) and 48 bits for address within the node (256 terabytes). A node can contain many processors and/or memory. The SCI standard defines a packet switched network. === Topologies === SCI can be used to build systems with different types of switching topologies from centralized to fully distributed switching: With a central switch, each node is connected to the switch with a ringlet (in this case a two-node ring). In distributed switching systems, each node can be connected to a ring of arbitrary length and either all or some of the nodes can be connected to two or more rings. The most common way to describe these multi-dimensional topologies is k-ary n-cubes (or tori). The SCI standard specification mentions several such topologies as examples. The 2-D torus is a combination of rings in two dimensions. Switching between the two dimensions requires a small switching capability in the node. This can be expanded to three or more dimensions. The concept of folding rings can also be applied to the Torus topologies to avoid any long connection segments. === Transactions === SCI sends information in packets. Each packet consists of an unbroken sequence of 16-bit symbols. The symbol is accompanied by a flag bit. A transition of the flag bit from 0 to 1 indicates the start of a packet. A transition from 1 to 0 occurs 1 (for echoes) or 4 symbols before the packet end. A packet contains a header with address command and status information, payload (from 0 through optional lengths of data) and a CRC check symbol. The first symbol in the packet header contains the destination node address. If the address is not within the domain handled by the receiving node, the packet is passed to the output through the bypass FIFO. In the other case, the packet is fed to a receive queue and may be transferred to a ring in another dimension. All packets are marked when they pass the scrubber (a node is established as scrubber when the ring is initialized). Packets without a valid destination address will be removed when passing the scrubber for the second time to avoid filling the ring with packets that would otherwise circulate indefinitely. === Cache coherence === Cache coherence ensures data consistency in multiprocessor systems. The simplest form applied in earlier systems was based on clearing the cache contents between context switches and disabling the cache for data that were shared between two or more processors. These methods were feasible when the performance difference between the cache and memory were less than one order of magnitude. Modern processors with caches that are more than two orders of magnitude faster than main memory would not perform anywhere near optimal without more sophisticated methods for data consistency. Bus based systems use eavesdropping (snooping) methods since buses are inherently broadcast. Modern systems with point-to point links use broadcast methods with snoop filter options to improve performance. Since broadcast and eavesdropping are inherently non-scalable, these are not used in SCI. Instead, SCI uses a distributed directory-based cache coherence protocol with a linked list of nodes containing processors that share a particular cache line. Each node holds a directory for the main memory of the node with a tag for each line of memory (same line length as the cache line). The memory tag holds a pointer to the head of the linked list and a state code for the line (three states – home, fresh, gone). Associated with each node is also a cache for holding remote data with a directory containing forward and backward pointers to nodes in the linked list sharing the cache line. The tag for the cache has seven states (invalid, only fresh, head fresh, only dirty, head dirty, mid valid, tail valid). The distributed directory is scalable. The overhead for the directory based cache coherence is a constant percentage of the node’s memory and cache. This percentage is in the order of 4% for the memory and 7% for the cache. == Legacy == SCI is a standard for connecting the different resources within a multiprocessor computer system, and it is not as widely known to the public as for example the Ethernet family for connecting different systems. Different system vendors implemented different variants of SCI for their internal system infrastructure. These different implementations interface to very intricate mechanisms in processors and memory systems and each vendor has to preserve some degrees of

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  Social network game

  A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and casual games. The first cross-platform "Facebook-to-Mobile" social network game was developed in 2011 by a Finnish company Star Arcade. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players. (Lil) Green Patch, Happy Farm, and Mob Wars were some of the first successful games of this genre. FarmVille, Mafia Wars, Kantai Collection, and The Sims Social are more recent examples of popular social network game. Major companies that made or published social network games include Zynga, Wooga and Bigpoint Games. == Demographics == As of 2010, it was reported that 55 percent of the social network gaming demographic in the United States consisted of women while in the United Kingdom, women made up nearly 60 percent of the demographic. In addition, most social gamers were around the 30 to 59 age range, with the average social gamer being 43 years old. Social gaming may appeal more to the older demographic because it is free, easier to advance through in a short period, does not involve as much violence as traditional video games, and is easier to grasp. Other games target certain demographics that use social media, such as Pot Farm creating a community by involving elements of cannabis subculture in its gameplay. == Technology and platforms == A social network video game is a client-server application. The client in the web era was implemented with a mix of web technologies like Flash, HTML5, PHP and JavaScript. When mobile games moved to mobile, social game front ends were developed using mobile platform technologies like Java, Objective-C, Swift and C++. The back end was a mix of programming languages and systems, including PHP, Ruby, C++ and go. Where social network video games diverged from traditional game development was the combination of real-time analytics to continuously optimize game mechanics to drive growth, revenue, and engagement. == Distinct features == The following table outlines common characteristics of social games, mentioned by Björk at the 2010 GCO Games Convention Online: A social network game may employ any of the following features: asynchronous gameplay, which allows rules to be resolved without needing players to play at the same time. gamification, which video game mechanics such as achievements and points are applied to those experienced when playing games in order to motivate and engage users. community, as one of the most distinct features of social video games is in leveraging the player's social network. Quests or game goals may only be possible if a player "shares" with friends connected by the social network hosting the game or gets them to play, as well as "neighbors" or "allies". a lack of victory conditions: there are generally no victory conditions since most developers count on users playing their games often. The game never ends and no one is ever declared winner. Instead, many casual games have "quests" or "missions" for players to complete. This is not true for board game-like social games, such as Scrabble. a virtual currency which players usually must purchase with real-world money. With the in-game currency, players can buy upgrades that would otherwise take much longer to earn through in-game achievements. In many cases, some upgrades are only available with the virtual currency. == Engagement strategies == Since social network games are often less challenging than console games and they have relatively shorter game play, they use different techniques to stretch game play and tools to retain users. Continuous goals: The games assign specific goals for users to achieve. As they advance in the game, the goals become more challenging and time-consuming. They also provide frequent feedback with their performance. Every action will translate towards a certain goal that will be used to attain higher gaming capitals. Gaming capitals: Players are encouraged to earn different badges, trophies, and accolades that indicate their progress and accomplishments. Some achievements are unlocked just by advancing in the game while others may significantly alter the rationale behind the game and require extensive investment from players. The ways of gaining gaming capital are not limited to playing games but the games-related productive activities that are appreciated in the player's social circle too. By accumulating gaming capitals, they provide an intrinsic benefit to gamers as there is an avenue to boost their accomplishment and showcase their expertise of the game. The achievements are visible to their network of friends. Gaming capitals are a way for developers to increase replay value provides extended play time, and players get more value from the game. Motivation for collecting gaming capitals: 1. Legitimization: refers to society's willingness to approve or condone certain behavior. Collecting is about channeling one's materialistic desires into more meaningful pursuits. Game achievements serve a similar purpose, allowing players to justify the hours spent playing the game. 2. Self-extension: Gathering and controlling meaningful objects or experiences can work to gain one an improved sense of self. The collector's goal to complete a collection is symbolically about completing the self too. Events timed to real world: Popular games such as Dragon City and Wild Ones require users to wait a certain time period before their "energy bars" replenish. Without energy, they are unable to conduct any form of action. Gamers are forced to wait and return after their energy replenishes to continue playing. == Monetization == Social network games frequently monetize based on virtual good transactions, but other games are emerging that utilize newer economic models. === Virtual goods === Gamers will be able to purchase in game items like power-ups, avatar accessories, or decorative items users purchase within the game itself. This is realized by monetize products that do not technically exist. Virtual goods account for over 90% of all revenue generated by the world's top social game developers. Designers optimize user experience through additional gameplay, missions, and quests, without having to worry about overhead or unused stock. == Advertising == The following are common ways of advertising in social network games: === Banner advertisements === As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-the-barrel CPMs of around $2. However, because social games generate so many page views, they are the biggest part of advertising revenue for the social gaming industry. === Video ads === Videos are the ad format with the most revenue per view. They tend to be higher-priced, either by CPMs ($35+ CPM in social games) or cost-per-completed-view. According to studies, video ads result in highest brand recall thus a good return on investment for advertisers. Video ads are shown either in in-game interstitials (e.g. when the game is loading a new screen) or through incentive-based advertising, i.e. you will get either an in-game reward or Facebook credits for watching an advertisement. === Product placement === A brand or product will be injected in a game in some way. Due to the variety of ways in which product placement can be accomplished in any media, and because the category is nascent, this category is not standardized at all, but some examples include branded in-game goods or even in-game quests. For example, in a game where you run a restaurant, you might be asked to collect ingredients to make a Starbucks Frappuccino, and receive in-game rewards for doing so. As these product placement deals are non-standard, they are largely charged with a production fee, which can be $350,000 to $750,000 depending on the type of placement and the popularity of the game. === Lead generation offers === Another form of advertising that is prevalent in many social games are lead generation offers. In this form of advertising, companies, usually from different industries, aim to convince players to sign up for their goods or services and in exchange, players will receive virtual gifts or advance in the game as a reward. === Sponsorship === ==== White label games ==== Applications that are built once, then individualized and licensed again and again. Developer can create a quality app focused on fun while leaving the edge

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