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  • Czekanowski distance

    Czekanowski distance

    The Czekanowski distance (sometimes shortened as CZD) is a per-pixel quality metric that estimates quality or similarity by measuring differences between pixels. Because it compares vectors with strictly non-negative elements, it is often used to compare colored images, as color values cannot be negative. This different approach has a better correlation with subjective quality assessment than PSNR. == Definition == Androutsos et al. give the Czekanowski coefficient as follows: d z ( i , j ) = 1 − 2 ∑ k = 1 p min ( x i k , x j k ) ∑ k = 1 p ( x i k + x j k ) {\displaystyle d_{z}(i,j)=1-{\frac {2\sum _{k=1}^{p}{\text{min}}(x_{ik},\ x_{jk})}{\sum _{k=1}^{p}(x_{ik}+x_{jk})}}} Where a pixel x i {\displaystyle x_{i}} is being compared to a pixel x j {\displaystyle x_{j}} on the k-th band of color – usually one for each of red, green and blue. For a pixel matrix of size M × N {\displaystyle M\times N} , the Czekanowski coefficient can be used in an arithmetic mean spanning all pixels to calculate the Czekanowski distance as follows: 1 M N ∑ i = 0 M − 1 ∑ j = 0 N − 1 ( 1 − 2 ∑ k = 1 3 min ( A k ( i , j ) , B k ( i , j ) ) ∑ k = 1 3 ( A k ( i , j ) + B k ( i , j ) ) ) {\displaystyle {\frac {1}{MN}}\sum _{i=0}^{M-1}\sum _{j=0}^{N-1}{\begin{pmatrix}1-{\frac {2\sum _{k=1}^{3}{\text{min}}(A_{k}(i,j),\ B_{k}(i,j))}{\sum _{k=1}^{3}(A_{k}(i,j)+B_{k}(i,j))}}\end{pmatrix}}} Where A k ( i , j ) {\displaystyle A_{k}(i,j)} is the (i, j)-th pixel of the k-th band of a color image and, similarly, B k ( i , j ) {\displaystyle B_{k}(i,j)} is the pixel that it is being compared to. == Uses == In the context of image forensics – for example, detecting if an image has been manipulated –, Rocha et al. report the Czekanowski distance is a popular choice for Color Filter Array (CFA) identification.

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  • Social media as a news source

    Social media as a news source

    Social media as a news source is defined as the use of online social media platforms such as Instagram, TikTok, and Facebook rather than the use of traditional media platforms like the newspaper or live TV to obtain news. Television had just begun to turn a nation of people who once listened to media content into watchers of media content between the 1950s and the 1980s when the popularity of social media had also begun creating a nation of media content creators. Almost half of Americans use social media as a news source, according to the Pew Research Center. As social media's role in news consumption grows, questions have emerged about its impact on knowledge, the formation of echo chambers, and the effectiveness of fact-checking efforts in combating misinformation. Social media platforms allow user-generated content and sharing content within one's own virtual network. Using social media as a news source allows users to engage with news in a variety of ways including: Consuming and discovering news Sharing or reposting news Posting one's own photos, videos, or reports of news (i.e., engage in citizen or participatory journalism) Commenting on news posts Using social media as a news source has become an increasingly popular way for people of all age groups to obtain current and important information. Just like many other new forms of technology there are going to be pros and cons. There are ways that social media positively affects the world of news and journalism but it is important to acknowledge that there are also ways in which social media has a negative effect on the news. With this accessibility, people now have more ways to consume false news, biased news, and even disturbing content. In 2019, the Pew Research Center created a poll that reported Americans are wary about the ways that social media sites share news and certain content. This wariness of accuracy grew as awareness that social media sites could be exploited by bad actors who concoct false narratives and fake news. == Relationship to traditional news sources == Unlike traditional news platforms such as newspapers and news shows, social media platforms allow people without professional journalistic backgrounds to create news and cover events that news agencies might not cover. Social media users may read a set of news that differs slightly from what newspaper editors prioritize in the print press. A 2019 study found that Facebook and Twitter users are more likely to share politics, public affairs, and visual media news. Typically social media users circulate more towards posting about negative news. A study of tweets found that while optimistic-sounding and neutral-sounding tweets were equally likely to express certainty or uncertainty, the pessimistic tweets were nearly twice as likely to appear certain of an outcome than uncertain. These results could imply that posts of a more pessimistic nature that are also written with an air of certainty are more likely to be shared or otherwise permeate groups on Twitter. A similar bias towards negativity has developed on Facebook, where internal memos revealed that an algorithm built to promote "meaningful social interaction" actually incentivized publishers to promote negative and sensational news. Biases towards negativity need to be considered when the utility of new media is addressed, as the potential for human opinion to overemphasize any particular news story is greater despite general improvement. In order to compete in this rapidly changing technological environment, there has been an upheaval of traditional news sources onto online spaces. The production and circulation of newspaper prints have continued to globally decline in accordance with the increasing presence of news outlets on social media. Prominent platforms such as Twitter and Facebook have been key in engaging users through the integration of journalistic news into their newsfeeds. This feature has now become a foundational part of these apps' interfaces. Social media incentivizes both legacy news brands and individual professional journalists to share their reporting and interact with audiences on social platforms to boost engagement. However, most people who consume news on social media report that accessing news is not their main motivation for being on social media, but rather, they see and consume news incidentally. Nonetheless, informational interviews reveal that these consumers rely on being informed through social media. Some news consumers attest that a news brand's participation in social media does not improve their trust in the brand and that more in-depth reporting and more transparency about biases would improve trust instead. == Use as a news source == Globally, data from 2020 shows that over 70% of adult participants from Kenya, South Africa, Chile, Bulgaria, Greece, and Argentina utilized social media for news while those from France, the UK, the Netherlands, Germany, and Japan were reportedly less than 40 percent. According to the Pew Research Center, 20% of adults in the United States in 2018 said they get their news from social media "often," compared to 16% who said they often get news from print newspapers, 26% who often get it from the radio, 33% who often get it from news websites, and 49% who often get it from TV. The same survey found that social media was the most popular way for American adults age 18–29 to get news, the second-to-last most popular way for Americans age 20–49 to get news, and the least popular way for American adults age 50-64 and 65+ to get the news. In 2019, the Pew Research Center found that over half of Americans (54%) either got their news "sometimes" or "often" from social media, and Facebook was the most popular social media site where American adults got their news. However, at least 50% off all respondents reported that the following were either a "very big problem" or a "moderately big problem" for getting news on social media: One-sided news (83%) Inaccurate news (81%) Censorship of the news (69%) Uncivil discussions about the news (69%) Harassment of journalists (57%) News organizations or personalities being banned (53%) Violent or disturbing news images or videos (51%) In a later survey from the same year, the Pew Research Center reported that 18% of American adults reported that the most common way they get news about politics and the election was from social media. Additional source information shows that from politics and the United States presidential election in 2016, the popularity of fake news had grown to global attention. With this information, the study explains that more than 60 percent of adults receive their news from social media, the most popular being Facebook. With the increase of fake news, and the large amount of adult participation on these social media sites, it made it much harder for those who were searching for news to find a source that they could find credible. Another study found that adult participants found their own friends on Facebook to be a more reliable source of information online compared to a professional news organization. Although, when news was posted by a news organization online, they were then found more reliable compared to when they are shared by their online friends. Showing that adult participants found that the news that was only posted on Facebook and social media was much more credible to them than compared to other forms of information spreading. The study further states that these outcomes have the potential explanation that the topic of the news article played a part in the ways they were affected. This could have affected the way adult participants interacted with the different news sources, such as their online friends compared to a news organization, prominently because depending on the story, they want to have the correct information about the news from the most credible source. === By young people === Social media platforms are some of the most easily accessible forms of news and with the growing generations, the technology is only going to grow. With that, the use of social media in younger generations is also going to grow alongside it. Technology in the hands of young kids can be a concern moving into the future. Globally, there is evidence that through social media, youth have become more directly involved in protests, social campaigns and generally, in the sharing of news across multiple platforms. The number of people who use social media platforms such as Twitter, Facebook, Instagram, or Snapchat as ways to seek information has increased significantly in recent years especially for people who are part of the younger generation.TikTok is a rapidly expanding platform that young adults can use to find news content on social media. TikTok is one of the sites that young adults and teens utilize to get news about trending themes and controversial topics. The younger generation accepts without hesitation the information that thei

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  • Data analysis

    Data analysis

    Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays an important role in making decisions more scientific and helping businesses operate more effectively. It is widely used in fields such as business analytics, healthcare, and artificial intelligence to extract meaningful insights from data. Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data, while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on the application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a variety of unstructured data. All of the above are varieties of data analysis. == Data analysis process == Data analysis is a process for obtaining raw data, and subsequently converting it into information useful for decision-making by users. Statistician John Tukey, defined data analysis in 1961, as:"Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data." There are several phases, and they are iterative, in that feedback from later phases may result in additional work in earlier phases. === Data requirements === The data is necessary as inputs to the analysis, which is specified based upon the requirements of those directing the analytics (or customers, who will use the finished product of the analysis). The general type of entity upon which the data will be collected is referred to as an experimental unit (e.g., a person or population of people). Specific variables regarding a population (e.g., age and income) may be specified and obtained. Data may be numerical or categorical (i.e., a text label for numbers). === Data collection === Data may be collected from a variety of sources. A list of data sources are available for study & research. The requirements may be communicated by analysts to custodians of the data; such as, Information Technology personnel within an organization. Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. The data may also be collected from sensors in the environment, including traffic cameras, satellites, recording devices, etc. It may also be obtained through interviews, downloads from online sources, or reading documentation. === Data processing === Data integration is a precursor to data analysis: Data, when initially obtained, must be processed or organized for analysis. For instance, this may involve placing data into rows and columns in a table format (known as structured data) for further analysis, often through the use of spreadsheet (e.g. Excel) or statistical software. === Data cleaning === Once processed and organized, the data may be incomplete, contain duplicates, or contain errors. The need for data cleaning will arise from problems in the way that the data is entered and stored. Data cleaning is the process of preventing and correcting these errors. Common tasks include record matching, identifying inaccuracy of data, overall quality of existing data, deduplication, and column segmentation. Such data problems can also be identified through a variety of analytical techniques. For example; with financial information, the totals for particular variables may be compared against separately published numbers that are believed to be reliable. Unusual amounts, above or below predetermined thresholds, may also be reviewed. There are several types of data cleaning that are dependent upon the type of data in the set; this could be phone numbers, email addresses, employers, or other values. Quantitative data methods for outlier detection can be used to get rid of data that appears to have a higher likelihood of being input incorrectly. Text data spell checkers can be used to lessen the amount of mistyped words. However, it is harder to tell if the words are contextually (i.e., semantically and idiomatically) correct. === Exploratory data analysis === Once the datasets are cleaned, they can then begin to be analyzed using exploratory data analysis. The process of data exploration may result in additional data cleaning or additional requests for data; thus, the initialization of the iterative phases mentioned above. Descriptive statistics, such as the average, median, and standard deviation, are often used to broadly characterize the data. Data visualization is also used, in which the analyst is able to examine the data in a graphical format in order to obtain additional insights about messages within the data. === Modeling and algorithms === Mathematical formulas or mathematical models (supported by algorithms) may be applied to the data in order to identify relationships among the variables; for example, checking for correlation and by determining whether or not there is the presence of causality. In general terms, models may be developed to evaluate a specific variable based on other variable(s) contained within the dataset, with some residual error depending on the implemented model's accuracy (e.g., Data = Model + Error). Inferential statistics utilizes techniques that measure the relationships between particular variables. For example, regression analysis may be used to model whether a change in advertising (independent variable X), provides an explanation for the variation in sales (dependent variable Y), i.e. is Y a function of X? This can be described as (Y = aX + b + error), where the model is designed such that (a) and (b) minimize the error when the model predicts Y for a given range of values of X. === Data product === A data product is a computer application that takes data inputs and generates outputs, feeding them back into the environment. It may be based on a model or algorithm. For instance, an application that analyzes data about customer purchase history, and uses the results to recommend other purchases the customer might enjoy. === Communication === Once data is analyzed, it may be presented in many formats to the users of the analysis to support their requirements. The users may have feedback, which results in additional analysis. When determining how to communicate the results, the analyst may consider implementing a variety of data visualization techniques to help communicate the message more clearly and efficiently to the audience. Data visualization uses information displays (graphics such as, tables and charts) to help communicate key messages contained in the data. Tables are a valuable tool by enabling the ability of a user to query and focus on specific numbers; while charts (e.g., bar charts or line charts), may help explain the quantitative messages contained in the data. == Quantitative messages == Stephen Few described eight types of quantitative messages that users may attempt to communicate from a set of data, including the associated graphs. Time-series: A single variable is captured over a period of time, such as the unemployment rate over a 10-year period. A line chart may be used to demonstrate the trend. Ranking: Categorical subdivisions are ranked in ascending or descending order, such as a ranking of sales performance (the measure) by salespersons (the category, with each salesperson a categorical subdivision) during a single period. A bar chart may be used to show the comparison across the salespersons. Part-to-whole: Categorical subdivisions are measured as a ratio to the whole (i.e., a percentage out of 100%). A pie chart or bar chart can show the comparison of ratios, such as the market share represented by competitors in a market. Deviation: Categorical subdivisions are compared against a reference, such as a comparison of actual vs. budget expenses for several departments of a business for a given time period. A bar chart can show the comparison of the actual versus the reference amount. Frequency distribution:

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  • Social media background check

    Social media background check

    A social media background check is an investigative technique that involves scrutinizing the social media profiles and activities of individuals, primarily for pre-employment screening and other official verifications. These checks are performed to review people's online behavioral history on social media websites such as Facebook, Twitter, and LinkedIn. Social media background checks have become a common part of recruitment processes, among other verification procedures. == History == In the early 21st century, with the rapid expansion of social media platforms such as Facebook, Twitter, and LinkedIn, employers began to use these channels to gather additional information about prospective employees. Initially, social media background checks were an informal aspect of recruitment, but they have gradually gained formal recognition as a crucial element in candidate screening. Proponents of social media background checks argue that such reviews provide insight into a candidate's professional interests and networks, though the reliability of such assessments remains contested among researchers. == Rise in society == The practice of social media background checks has seen a significant surge in the last decade. This rise can be attributed to the exponential increase in social media users and the growing awareness among organizations regarding the importance of hiring individuals who align with their values and culture. Various platforms provide services explicitly designed to conduct social media background checks efficiently, simplifying the process for businesses. Companies providing social media background check services, such as Ferretly and Certn, have received venture capital funding, reflecting investor interest in the sector. The incorporation of artificial intelligence into conducting AI-powered social media background checks also illustrates its continued popularity and that businesses are looking to ramp up and even automate their use. High-profile cases in which individuals faced employment or admission consequences for past social media posts have raised awareness of social media background checking practices. For example, director James Gunn faced termination from Marvel Studios in 2018 over past offensive tweets, though he was later rehired. Additionally, multiple college admissions officers have acknowledged reviewing applicants' social media profiles, though such practices vary by institution. == Evolution of ethical considerations == Social media background checks are not without controversy, raising significant ethical considerations that have evolved in recent years. Privacy advocates argue that social media background checks raise concerns about data use and discrimination, particularly given the use of personal information that may not reflect job-relevant behavior. Legal scholars debate whether reviewing publicly posted information constitutes a privacy violation under U.S. law. Researchers and critics note that social media profiles often present curated representations of users' lives and may not reflect workplace behavior or professional competence. Moreover, the accuracy of social media background checks has been called into question, with critics pointing out that these checks may not always yield reliable or comprehensive results. Critics also warn about potential misuse of information obtained from social media, including cyberbullying and harassment. A 2023 study by found that approximately 90% of employers incorporate social media into hiring processes, with over half of those surveyed reporting they had rejected candidates based on social media content. This informal approach operates largely outside federal compliance frameworks. Critics argue that without regulation, candidates lack dispute mechanisms available under regulatory frameworks like the Fair Credit Reporting Act (FCRA), which requires compliance when background checks formally influence employment decisions. In a hiring environment where the practice is already performed often on an individual basis, the introduction of systematic, regulated screening practices that meet federal compliance standards can present a better, fairer alternative for both employers and candidates. == Business considerations == From a business perspective, social media background checks can be a valuable tool in protecting an organization's reputation and maintaining a safe and respectful workplace environment. A well-conducted social media background check can identify potential red flags, helping to prevent instances of workplace harassment or other negative behaviors. However, businesses also face potential legal repercussions if social media background checks are conducted improperly, such as non-compliance with the Fair Credit Reporting Act (FCRA) in the United States. Critics argue that over-reliance on social media data may exclude qualified candidates whose professional competence is not reflected in their online presence. The proliferation of social media screening services has prompted legal and industry experts to emphasize the importance of compliance with the Fair Credit Reporting Act and relevant state privacy laws when conducting such checks.

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  • Pooling layer

    Pooling layer

    In neural networks, a pooling layer is a kind of network layer that downsamples and aggregates information that is dispersed among many vectors into fewer vectors. It has several uses. It removes redundant information, thus reducing the amount of computation and memory required, which makes the model more robust to small variations in the input; and it increases the receptive field of neurons in later layers in the network. == Convolutional neural network pooling == Pooling is most commonly used in convolutional neural networks (CNN). Below is a description of pooling in 2-dimensional CNNs. The generalization to n-dimensions is immediate. As notation, we consider a tensor x ∈ R H × W × C {\displaystyle x\in \mathbb {R} ^{H\times W\times C}} , where H {\displaystyle H} is height, W {\displaystyle W} is width, and C {\displaystyle C} is the number of channels. A pooling layer outputs a tensor y ∈ R H ′ × W ′ × C ′ {\displaystyle y\in \mathbb {R} ^{H'\times W'\times C'}} . We define two variables f , s {\displaystyle f,s} called "filter size" (aka "kernel size") and "stride". Sometimes, it is necessary to use a different filter size and stride for horizontal and vertical directions. In such cases, we define 4 variables: f H , f W , s H , s W {\displaystyle f_{H},f_{W},s_{H},s_{W}} . The receptive field of an entry in the output tensor, y {\displaystyle y} , are all the entries in x {\displaystyle x} that can affect that entry. === Max pooling === Max Pooling (MaxPool) is commonly used in CNNs to reduce the spatial dimensions of feature maps. Define M a x P o o l ( x | f , s ) 0 , 0 , 0 = max ( x 0 : f − 1 , 0 : f − 1 , 0 ) {\displaystyle \mathrm {MaxPool} (x|f,s)_{0,0,0}=\max(x_{0:f-1,0:f-1,0})} where 0 : f − 1 {\displaystyle 0:f-1} means the range 0 , 1 , … , f − 1 {\displaystyle 0,1,\dots ,f-1} . Note that we need to avoid the off-by-one error. The next input is M a x P o o l ( x | f , s ) 1 , 0 , 0 = max ( x s : s + f − 1 , 0 : f − 1 , 0 ) {\displaystyle \mathrm {MaxPool} (x|f,s)_{1,0,0}=\max(x_{s:s+f-1,0:f-1,0})} and so on. The receptive field of y i , j , c {\displaystyle y_{i,j,c}} is x i s + f − 1 , j s + f − 1 , c {\displaystyle x_{is+f-1,js+f-1,c}} , so in general, M a x P o o l ( x | f , s ) i , j , c = m a x ( x i s : i s + f − 1 , j s : j s + f − 1 , c ) {\displaystyle \mathrm {MaxPool} (x|f,s)_{i,j,c}=\mathrm {max} (x_{is:is+f-1,js:js+f-1,c})} If the horizontal and vertical filter size and strides differ, then in general, M a x P o o l ( x | f , s ) i , j , c = m a x ( x i s H : i s H + f H − 1 , j s W : j s W + f W − 1 , c ) {\displaystyle \mathrm {MaxPool} (x|f,s)_{i,j,c}=\mathrm {max} (x_{is_{H}:is_{H}+f_{H}-1,js_{W}:js_{W}+f_{W}-1,c})} More succinctly, we can write y k = max ( { x k ′ | k ′ in the receptive field of k } ) {\displaystyle y_{k}=\max(\{x_{k'}|k'{\text{ in the receptive field of }}k\})} . If H {\displaystyle H} is not expressible as k s + f {\displaystyle ks+f} where k {\displaystyle k} is an integer, then for computing the entries of the output tensor on the boundaries, max pooling would attempt to take as inputs variables off the tensor. In this case, how those non-existent variables are handled depends on the padding conditions, illustrated on the right. Global Max Pooling (GMP) is a specific kind of max pooling where the output tensor has shape R C {\displaystyle \mathbb {R} ^{C}} and the receptive field of y c {\displaystyle y_{c}} is all of x 0 : H , 0 : W , c {\displaystyle x_{0:H,0:W,c}} . That is, it takes the maximum over each entire channel. It is often used just before the final fully connected layers in a CNN classification head. === Average pooling === Average pooling (AvgPool) is similarly defined A v g P o o l ( x | f , s ) i , j , c = a v e r a g e ( x i s : i s + f − 1 , j s : j s + f − 1 , c ) = 1 f 2 ∑ k ∈ i s : i s + f − 1 ∑ l ∈ j s : j s + f − 1 x k , l , c {\displaystyle \mathrm {AvgPool} (x|f,s)_{i,j,c}=\mathrm {average} (x_{is:is+f-1,js:js+f-1,c})={\frac {1}{f^{2}}}\sum _{k\in is:is+f-1}\sum _{l\in js:js+f-1}x_{k,l,c}} Global Average Pooling (GAP) is defined similarly to GMP. It was first proposed in Network-in-Network. Similarly to GMP, it is often used just before the final fully connected layers in a CNN classification head. === Interpolations === There are some interpolations of max pooling and average pooling. Mixed Pooling is a linear sum of max pooling and average pooling. That is, M i x e d P o o l ( x | f , s , w ) = w M a x P o o l ( x | f , s ) + ( 1 − w ) A v g P o o l ( x | f , s ) {\displaystyle \mathrm {MixedPool} (x|f,s,w)=w\mathrm {MaxPool} (x|f,s)+(1-w)\mathrm {AvgPool} (x|f,s)} where w ∈ [ 0 , 1 ] {\displaystyle w\in [0,1]} is either a hyperparameter, a learnable parameter, or randomly sampled anew every time. Lp Pooling is similar to average pooling, but uses Lp norm average instead of average: y k = ( 1 N ∑ k ′ in the receptive field of k | x k ′ | p ) 1 / p {\displaystyle y_{k}=\left({\frac {1}{N}}\sum _{k'{\text{ in the receptive field of }}k}|x_{k'}|^{p}\right)^{1/p}} where N {\displaystyle N} is the size of receptive field, and p ≥ 1 {\displaystyle p\geq 1} is a hyperparameter. If all activations are non-negative, then average pooling is the case of p = 1 {\displaystyle p=1} , and max pooling is the case of p → ∞ {\displaystyle p\to \infty } . Square-root pooling is the case of p = 2 {\displaystyle p=2} . Stochastic pooling samples a random activation x k ′ {\displaystyle x_{k'}} from the receptive field with probability x k ′ ∑ k ″ x k ″ {\displaystyle {\frac {x_{k'}}{\sum _{k''}x_{k''}}}} . It is the same as average pooling in expectation. Softmax pooling is like max pooling, but uses softmax, i.e. ∑ k ′ e β x k ′ x k ′ ∑ k ″ e β x k ″ {\displaystyle {\frac {\sum _{k'}e^{\beta x_{k'}}x_{k'}}{\sum _{k''}e^{\beta x_{k''}}}}} where β > 0 {\displaystyle \beta >0} . Average pooling is the case of β ↓ 0 {\displaystyle \beta \downarrow 0} , and max pooling is the case of β ↑ ∞ {\displaystyle \beta \uparrow \infty } Local Importance-based Pooling generalizes softmax pooling by ∑ k ′ e g ( x k ′ ) x k ′ ∑ k ″ e g ( x k ″ ) {\displaystyle {\frac {\sum _{k'}e^{g(x_{k'})}x_{k'}}{\sum _{k''}e^{g(x_{k''})}}}} where g {\displaystyle g} is a learnable function. === Other poolings === Spatial pyramidal pooling applies max pooling (or any other form of pooling) in a pyramid structure. That is, it applies global max pooling, then applies max pooling to the image divided into 4 equal parts, then 16, etc. The results are then concatenated. It is a hierarchical form of global pooling, and similar to global pooling, it is often used just before a classification head. Region of Interest Pooling (also known as RoI pooling) is a variant of max pooling used in R-CNNs for object detection. It is designed to take an arbitrarily-sized input matrix, and output a fixed-sized output matrix. Covariance pooling computes the covariance matrix of the vectors { x k , l , 0 : C − 1 } k ∈ i s : i s + f − 1 , l ∈ j s : j s + f − 1 {\displaystyle \{x_{k,l,0:C-1}\}_{k\in is:is+f-1,l\in js:js+f-1}} which is then flattened to a C 2 {\displaystyle C^{2}} -dimensional vector y i , j , 0 : C 2 − 1 {\displaystyle y_{i,j,0:C^{2}-1}} . Global covariance pooling is used similarly to global max pooling. As average pooling computes the average, which is a first-degree statistic, and covariance is a second-degree statistic, covariance pooling is also called "second-order pooling". It can be generalized to higher-order poolings. Blur Pooling means applying a blurring method before downsampling. For example, the Rect-2 blur pooling means taking an average pooling at f = 2 , s = 1 {\displaystyle f=2,s=1} , then taking every second pixel (identity with s = 2 {\displaystyle s=2} ). == Vision Transformer pooling == In Vision Transformers (ViT), there are the following common kinds of poolings. BERT-like pooling uses a dummy [CLS] token, "classification". For classification, the output at [CLS] is the classification token, which is then processed by a LayerNorm-feedforward-softmax module into a probability distribution, which is the network's prediction of class probability distribution. This is the one used by the original ViT and Masked Autoencoder. Global average pooling (GAP) does not use the dummy token, but simply takes the average of all output tokens as the classification token. It was mentioned in the original ViT as being equally good. Multihead attention pooling (MAP) applies a multi headed attention block to pooling. Specifically, it takes as input a list of vectors x 1 , x 2 , … , x n {\displaystyle x_{1},x_{2},\dots ,x_{n}} , which might be thought of as the output vectors of a layer of a ViT. It then applies a feedforward layer F F N {\displaystyle \mathrm {FFN} } on each vector, resulting in a matrix V = [ F F N ( v 1 ) , … , F F N ( v n ) ] {\displaystyle V=[\mathrm {FFN} (v_{1}),\dots ,\mathrm {FFN} (v_{n})]} . This is then sent to a multi-headed attention, resulting in M u l t i h e a d e d A

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  • Secret London

    Secret London

    Secret London is a Facebook group started by 21-year-old Bristol University graduate, Tiffany Philippou, on 19 January 2010 in response to a Saatchi & Saatchi competition. The group grew rapidly (180,000 members as of 8 February 2010) and is composed mostly of Londoners who use the site to share suggestions and photos of London. After the group's early success, the founder announced her intention to launch a website of the same name by crowdsourcing the design and development. The website was launched on 16 February 2010. == Other secret cities == Following the initial success of Secret London, a number of other secret groups were independently started around the world, some of which already have over 100,000 users. As of 19 February 2010, the list of other groups includes: Secret Frankfurt, Secret Tel Aviv, Secret Paris, Secret New York, Secret Tokyo, Secret Toronto, Secret Los Angeles, Secret Exeter, Secret Boston, Secret Norwich, Secret Singapore, Secret Brighton, Secret Minneapolis, Secret Sydney, Secret Canberra, Secret Brisbane, Secret Wellington, Secret Christchurch, Secret Madeira, Secret Funchal, Secret Bristol and Secret Cardiff. == Controversy == Some commentators have questioned whether it possible to share secrets without compromising them, and whether sharing tips publicly will lead to over-exposure of the businesses who are recommended.

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  • Data lineage

    Data lineage

    Data lineage refers to the process of tracking how data is generated, transformed, transmitted and used across systems over time. It documents data's origins, transformations and movements, providing detailed visibility into its life cycle. This process simplifies the identification of errors in data analytics workflows, by enabling users to trace issues back to their root causes. Data lineage facilitates the ability to replay specific segments or inputs of the dataflow. This can be used in debugging or regenerating lost outputs. In database systems, this concept is closely related to data provenance, which involves maintaining records of inputs, entities, systems and processes that influence data. Data provenance provides a historical record of data origins and transformations. It supports forensic activities such as data-dependency analysis, error/compromise detection, recovery, auditing and compliance analysis: "Lineage is a simple type of why provenance." Data governance plays a critical role in managing metadata by establishing guidelines, strategies and policies. Enhancing data lineage with data quality measures and master data management adds business value. Although data lineage is typically represented through a graphical user interface (GUI), the methods for gathering and exposing metadata to this interface can vary. Based on the metadata collection approach, data lineage can be categorized into three types: Those involving software packages for structured data, programming languages and Big data systems. Data lineage information includes technical metadata about data transformations. Enriched data lineage may include additional elements such as data quality test results, reference data, data models, business terminology, data stewardship information, program management details and enterprise systems associated with data points and transformations. Data lineage visualization tools often include masking features that allow users to focus on information relevant to specific use cases. To unify representations across disparate systems, metadata normalization or standardization may be required. == Representation of data lineage == Representation broadly depends on the scope of the metadata management and reference point of interest. Data lineage provides sources of the data and intermediate data flow hops from the reference point with backward data lineage, leading to the final destination's data points and its intermediate data flows with forward data lineage. These views can be combined with end-to-end lineage for a reference point that provides a complete audit trail of that data point of interest from sources to their final destinations. As the data points or hops increase, the complexity of such representation becomes incomprehensible. Thus, the best feature of the data lineage view is the ability to simplify the view by temporarily masking unwanted peripheral data points. Tools with the masking feature enable scalability of the view and enhance analysis with the best user experience for both technical and business users. Data lineage also enables companies to trace sources of specific business data to track errors, implement changes in processes and implementing system migrations to save significant amounts of time and resources. Data lineage can improve efficiency in business intelligence BI processes. Data lineage can be represented visually to discover the data flow and movement from its source to destination via various changes and hops on its way in the enterprise environment. This includes how the data is transformed along the way, how the representation and parameters change and how the data splits or converges after each hop. A simple representation of the Data Lineage can be shown with dots and lines, where dots represent data containers for data points, and lines connecting them represent transformations the data undergoes between the data containers. Data lineage can be visualized at various levels based on the granularity of the view. At a very high-level, data lineage is visualized as systems that the data interacts with before it reaches its destination. At its most granular, visualizations at the data point level can provide the details of the data point and its historical behavior, attribute properties and trends and data quality of the data passed through that specific data point in the data lineage. The scope of the data lineage determines the volume of metadata required to represent its data lineage. Usually, data governance and data management of an organization determine the scope of the data lineage based on their regulations, enterprise data management strategy, data impact, reporting attributes and critical data elements of the organization. == Rationale == Distributed systems like Google Map Reduce, Microsoft Dryad, Apache Hadoop (an open-source project) and Google Pregel provide such platforms for businesses and users. However, even with these systems, Big Data analytics can take several hours, days or weeks to run, simply due to the data volumes involved. For example, a ratings prediction algorithm for the Netflix Prize challenge took nearly 20 hours to execute on 50 cores, and a large-scale image processing task to estimate geographic information took 3 days to complete using 400 cores. "The Large Synoptic Survey Telescope is expected to generate terabytes of data every night and eventually store more than 50 petabytes, while in the bioinformatics sector, the 12 largest genome sequencing houses in the world now store petabytes of data apiece. It is very difficult for a data scientist to trace an unknown or an unanticipated result. === Big data debugging === Big data analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. Machine learning, among other algorithms, is used to transform and analyze the data. Due to the large size of the data, there could be unknown features in the data. The massive scale and unstructured nature of data, the complexity of these analytics pipelines, and long runtimes pose significant manageability and debugging challenges. Even a single error in these analytics can be extremely difficult to identify and remove. While one may debug them by re-running the entire analytics through a debugger for stepwise debugging, this can be expensive due to the amount of time and resources needed. Auditing and data validation are other major problems due to the growing ease of access to relevant data sources for use in experiments, the sharing of data between scientific communities and use of third-party data in business enterprises. As such, more cost-efficient ways of analyzing data intensive scale-able computing (DISC) are crucial to their continued effective use. === Challenges in Big Data debugging === ==== Massive scale ==== According to an EMC/IDC study, 2.8 ZB of data were created and replicated in 2012. Furthermore, the same study states that the digital universe will double every two years between now and 2020, and that there will be approximately 5.2 TB of data for every person in 2020. Based on current technology, the storage of this much data will mean greater energy usage by data centers. ==== Unstructured data ==== Unstructured data usually refers to information that doesn't reside in a traditional row-column database. Unstructured data files often include text and multimedia content, such as e-mail messages, word processing documents, videos, photos, audio files, presentations, web pages and many other kinds of business documents. While these types of files may have an internal structure, they are still considered "unstructured" because the data they contain doesn't fit neatly into a database. The amount of unstructured data in enterprises is growing many times faster than structured databases are growing. Big data can include both structured and unstructured data, but IDC estimates that 90 percent of Big Data is unstructured data. The fundamental challenge of unstructured data sources is that they are difficult for non-technical business users and data analysts alike to unbox, understand and prepare for analytic use. Beyond issues of structure, the sheer volume of this type of data contributes to such difficulty. Because of this, current data mining techniques often leave out valuable information and make analyzing unstructured data laborious and expensive. In today's competitive business environment, companies have to find and analyze the relevant data they need quickly. The challenge is going through the volumes of data and accessing the level of detail needed, all at a high speed. The challenge only grows as the degree of granularity increases. One possible solution is hardware. Some vendors are using increased memory and parallel processing to crunch large volumes of data quickly. Another method is putting data in-memory but using a grid

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  • Social media use by businesses

    Social media use by businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,

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  • Language engineering

    Language engineering

    Language engineering involves the creation of natural language processing systems, whose cost and outputs are measurable and predictable. It is a distinct field contrasted to natural language processing and computational linguistics. A recent trend of language engineering is the use of Semantic Web technologies for the creation, archiving, processing, and retrieval of machine processable language data. Meta-Language Engineering is a proposed extension of Language Engineering first recorded in 2025, associated with the work of Delyone de Paula Canedo Filho. The term is used to designate an approach that, in addition to natural language processing, encompasses the symbolic, cognitive, and epistemological structuring of language systems.

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  • Airborne Networking

    Airborne Networking

    An Airborne Network (AN) is the infrastructure owned by the United States Air Force that provides communication transport services through at least one node that is on a platform capable of flight. == Background == === Definition === The intent of the US Air Force's Airborne Network is to expand the Global Information Grid (GIG) to connect the three major domains of warfare: Air, Space, and Terrestrial. The Transformational Satellite Communications System network currently provides connectivity for all communication through space assets. The Combat Information Transport System and Theater Deployable Communications provide terrestrial connectivity for theatre based operations. The Airborne Network is engineered to utilize all airborne assets to connect with space and surface networks building a seamless communications platform across all domains. === Capabilities === The capabilities identified by this type of system are vastly beyond that of our current military. This system will enable the Air Force to provide a transportable network, flexible enough to communicate with any air, space, or ground asset in the area. The network will provide a beyond line-of-sight (LoS) communications infrastructure that can be packed up and moved in and out of the designated battlespace, enabling the military to have a reliable and secure communications network that extends globally. The network is designed to be flexible enough to provide the right communication and network packages for a specific region, mission, or technology. Operationally, The AN is designed to be self-forming, self-organizing, and self-generating, with nodes joining and leaving the network as they enter and exit a specific region. The network consists of dedicated tactical links, wideband air-to-air links, and ad hoc networks constructed by the Joint Tactical Radio System (JTRS) networking services. JTRS is a software-defined radio that will work with many existing military and civilian radios. It includes integrated encryption and Wideband Networking Software to create mobile ad hoc networks. It also provides system performance analysis and fault diagnostics automatically, reducing the demand for human intervention and network maintenance. === Intended Use === The AN was designed as the cornerstone for the new military doctrine known as Network Centric Warfare. This doctrine was developed to use information superiority to equip warfighters with more precise information enabling commanders and shooters to make smarter decisions faster. The AN contributes to Network Centric Warfare by enabling commanders to provide real-time information to warfighters in the air and on the ground. Warfighters can then utilize more information and make more educated decisions about how to act in a particular situation. Once the act has been carried out commanders will have immediate information about the result and can make judgments on how to continue. All-in-all the AN was designed to reduce the time necessary to identify a target, make clear and educated decisions to pull or not to pull the trigger, and assess battle == Topologies == There are four main network topologies that will be deployed and vary based on the placement of backbone and subnet class networks. === Space, Air, Ground Tether === Establishing a direct connection to another aircraft or ground node, via a point-to-point link for nodes within LOS or via a Satellite Communications (SATCOM) link for nodes that are beyond line-of-sight is known as tethering. SATCOM links provide connectivity to a network ground entry point. Strike aircraft that accompany C2 aircraft such as an AWACS are tethered via point-to-point links. Finally, C2 or intelligence, surveillance, and reconnaissnce (ISR) aircraft may connect via a LOS link directly to a network ground entry point. Each of these tethered alternatives works exactly like a hub or switch that has an entry point to a larger network and allows their connected users access to that network. === Flat Ad Hoc === A flat ad hoc topology refers to establishing nonpersistent network connections as needed among AN nodes that are present at a given time. With this network the nodes dynamically “discover” other nodes to which they can interconnect and form the network. The specific interconnections between the nodes are not planned in advance, but are made as opportunities arise. The nodes join and leave the network at will, continually changing connections to neighbor nodes based upon their location and mobility characteristics. === Tiered Ad Hoc === Ad hoc networks can be flat in the sense that all nodes are peers of each other in a single network, as discussed above, or they can dynamically organize themselves into hierarchical tiers such that higher tiers are used to move data between more localized subnets. This network topology can be compared to any conventional deployed network that utilizes routers, switches, and hubs to temporarily connect users. === Persistent Backbone === A network topology characterized by a persistent backbone is established using relatively persistent wideband connections among high-value platforms flying relatively stable orbits. It provides the connectivity between the tactical subnets which are considered edge networks relative to the backbone. This provides concentration points for connectivity to the space backbone as well as to terrestrial networks. This type of network topology is comparable to a conventional permanent network with established data trunks, routers, switches, and hubs to connect users. == Architecture == === Network Management === The platform management system enables operators to manage all on-board network elements. It interfaces and interoperates with the Airborne Network management system to enable operators to manage remote network elements in the airborne network. The network management system monitors the health of the network by passively testing the network for faults and latency. The system will also actively troubleshoot faults with probes to identify and isolate faulty connections, and enables operators to apply network parameters and security changes to all systems based on the status of the network. === Routing/Switching === Routing and switching enables data to be dynamically transmitted over the network to other nodes. Routing protocols must be able to identify nodes transmitted within their own platform and data to be sent to other platforms regardless of the current topology. The routing protocol must also provide seamless roaming by ensuring that no routed packets are lost when a node changes its point of attachment to the network. Maintaining scalability is important in routing as the network is constantly changing. The network must be able to function with numerous levels of platforms, varying numbers of fast moving platforms, and varying amounts of traffic per platform. Routers and switches will use metrics to determine the best paths to take when routing data. The routing protocol utilized for the AN will be an Adaptive Quality of Service routing protocol. === Gateways/Proxies === Gateways and proxies enable the connection numerous technology types regardless of age to communicate across the IP-based network. Gateways and proxies are essential in the operation of this network because so many different technologies are used to communicate in each domain. These systems will facilitate the transition of the legacy on-board infrastructure, transmission systems, tactical data link systems, and user applications to the objective airborne network systems. Therefore, they are only temporary until all platforms use a standardized IP radio for transmission. === Performance Enhancing Proxies === Performance Enhancing Proxies improve the performance of user applications running across the Airborne Network by countering wireless network impairments, such as limited bandwidth, long delays, high loss rates, and disruptions in network connections. Proxy systems are implemented between the user application and the network and can be used to improve performance at the application and transport functional layers of the OSI model. Some techniques that can be employed include: Compression: Data compression or header compression can be used to minimize the number of bits sent over the network. Data bundling: Smaller data packets can be combined (bundled) into a single large packet for transmission over the network. Caching: A local cache can be used to save and provide data objects that are requested multiple times, reducing transmissions over the network (and improving response times). Store and forward: Message queuing can be used to ensure message delivery to users who become disconnected from the network or are unable to connect to the network for a period of time. Once the platform connects, the stored messages are sent. Pipelining: Rather than opening several separate network connections pipelining can be used to share a single networ

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  • Social media surgery

    Social media surgery

    A social media surgery is a gathering at which volunteer "surgeons" with expertise in using web tools, chiefly social media, offer free advice in using such tools, to representatives ("patients") of non-profit organisations, charities, community groups and activists, with "no boring speeches or jargon". The idea was conceived by Pete Ashton, with Nick Booth of Podnosh Ltd, who ran the first such surgery in Birmingham, England, on 15 October 2008. In July 2009, a spin-off surgery (dubbed the "Social media mob") started in Mosman, Australia, and in January 2010, the first spin-off surgery in Africa was held. On 16 February 2012, it was announced that the Social Media Surgery movement had won "the Prime Minister’s Big Society Award". Prime Minister David Cameron said: This is an excellent initiative - such a simple idea and yet so effective. The popularity of these surgeries and the fact that they have inspired so many others across the country to follow in their footsteps, is testament to its brilliance. Congratulations to Nick and all the volunteers who have shared their time and expertise to help so many local groups make the most of the internet to support their community. A great example of the Big Society in action. The scheme also won the 2013 Adult Learners' Week "BBC Learning Through Technology Award".

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  • Social media use in the fashion industry

    Social media use in the fashion industry

    Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com

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  • Candid (app)

    Candid (app)

    Candid was a mobile app for anonymous discussions. It used machine learning to create personalized newsfeeds of opinions and real conversations, and also for moderation and filtering. Users posted under pseudonyms such as "HyperMantis", "SincereGiraffe", "GroundedTurtle" and "ExuberantRaptor", that are unique for each thread. Founder and CEO Bindu Reddy said that she needed "a place to express myself and engage in discussions where ideas can be debated on their own merits instead of being used to attack me as a person", which Candid tried to solve by redirecting off-topic comments to their appropriate groups, removing spam and flagging negative posts. They used natural language processing to identify hate speech, slander and threats, and removed them accordingly with human intervention. Candid software analyzed topics and tried to flag rumors and lies as such. Users could flag problematic posts and a team of ten contractors would review them individually. With time the system analyzed a user's interactions and give them labels, such as socializer, explorer, positive, influencer, hater, gossip, etc. In June 2017, Candid announced that it would be shut down because its parent company, Post Intelligence, was being acquired. The app was forecast to close on June 23, 2017, but didn't actually close until June 25, 2017.

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  • Tropical cryptography

    Tropical cryptography

    In tropical analysis, tropical cryptography refers to the study of a class of cryptographic protocols built upon tropical algebras. In many cases, tropical cryptographic schemes have arisen from adapting classical (non-tropical) schemes to instead rely on tropical algebras. The case for the use of tropical algebras in cryptography rests on at least two key features of tropical mathematics: in the tropical world, there is no classical multiplication (a computationally expensive operation), and the problem of solving systems of tropical polynomial equations has been shown to be NP-hard. == Basic Definitions == The key mathematical object at the heart of tropical cryptography is the tropical semiring ( R ∪ { ∞ } , ⊕ , ⊗ ) {\displaystyle (\mathbb {R} \cup \{\infty \},\oplus ,\otimes )} (also known as the min-plus algebra), or a generalization thereof. The operations are defined as follows for x , y ∈ R ∪ { ∞ } {\displaystyle x,y\in \mathbb {R} \cup \{\infty \}} : x ⊕ y = min { x , y } {\displaystyle x\oplus y=\min\{x,y\}} x ⊗ y = x + y {\displaystyle x\otimes y=x+y} It is easily verified that with ∞ {\displaystyle \infty } as the additive identity, these binary operations on R ∪ { ∞ } {\displaystyle \mathbb {R} \cup \{\infty \}} form a semiring.

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  • Hike Messenger

    Hike Messenger

    Hike Messenger, aka Hike Sticker Chat, is a multifunctional Indian social media and social networking service offering instant messaging (IM) and Voice over IP (VoIP) services that was launched on December 11, 2012, by Kavin Bharti Mittal. Hike functioned through SMS. The app registration used a s‍tandard, one-time password (OTP) based authentication process. It was estimated to be worth $1.4 billion and had more than 100 million registered users. It went defunct on January 6, 2021, as they were unable to compete with global messaging platforms. The app re-appeared on google play store and apple app store on 19 September 2025. == History == Hike Messenger was launched on December 12, 2012, by its founder, Kavin Bharti Mittal. The majority of users were from India, with 80% under the age of 25. The company purchased startups like TinyMogul and Hoppr in 2015. After buying US-based free voice calling company Zip Phones, Hike provided VoIP calling services. On March 5, 2015, Hike launched the 'Great Indian Sticker Challenge' to create more stickers. In February 2017, Hike acquired the social networking app Pulse. From version 5.0, it became the first social messaging app to start a mobile payment service in India. The timeline feature came back after multiple user requests and the introduction of a personalized digital envelope called Blue Packets for sending monetary gifts through a built-in wallet. In 2017, the acquisition of Bengaluru-based startup Creo was announced to enable third-party developers to build services on top of the Hike platform. In 2018, Hike provided 1 billion users with internet access by targeting smaller cities. In January 2019, the company discarded the previous super-app approach, and began launching specialized apps for specific use-cases. In May 2019, Hike announced a collaboration with Indraprastha Institute of Information Technology, Delhi (IIIT-D) to develop a variety of machine learning models. In April 2019, the company launched its first standalone app, Hike Sticker Chat. A separate content app Hike News & Content was also launched. In 2021, Hike shut down its messaging service and shifted focus to gaming and community platforms. It launched Rush, a real-money gaming app featuring casual titles like ludo and carrom, which scaled to over 10 million users and generated more than US$500 million in gross revenue over four years. The company also introduced Vibe, an approval-only community app, as part of its pivot away from the super-app and messaging model. In September 2025, following the passage of the Promotion and Regulation of Online Gaming Act, which banned real-money gaming in India, Hike announced its complete closure. Founder Kavin Bharti Mittal stated that while the company had begun international expansion, scaling globally under the new regulatory regime would require a full reset that was not a viable use of capital or resources. On 19 September 2025, hike was relaunched on play store and app store by the name hike messenger. == Application == === Timeline of Features === On 15 April 2014, Hike introduced unlimited free SMS via a service called Hike Offline, through credits earned by users from regular chatting, as connectivity is still a major issue in many parts of India. In an attempt to appeal to its younger users, Hike introduced features that find resonance with the local market, such as Last Seen Privacy and localized sticker packs. It also introduced a two-way chat theme, allowing users to change the chat background for themselves and for their friends simultaneously. The app also started showing live Cricket scores in collaboration with Cricbuzz, as well as news, casual games, and social media feeds. Hike also added a file transfer service, allowing files less than 100MB of all formats, with a view on further increasing the size limit to 1 GB. With the launch of version 2.9.2.0 in January 2015, Hike implemented support for sending uncompressed images and a "quick upload" feature optimized for 2G speed. Later that month, Hike introduced a voice calling feature for its users. In September 2015, Hike launched free group call support with up to 100 people in a simultaneous conference call environment. In November 2016, Hike announced the launch of a feature called Stories that allows people to share real-life moments using fun live filters which automatically get deleted after 48 hours, and a new camera design with localized filters. Hike 4.0 launched on 26 August 2015 with the tagline 'Got a Gang? Get on Hike'. Hike 4.0 was an optimization-focused update, increasing the performance of the app on poor networks. It supported photo filters, doodles, and bite-sized news updates in under 100 characters. Hike launched News Feed with Hindi language support on 29 September 2015 to cater for the needs of the non-English population. Hike launched version 3.5 as the biggest update for Windows Phone 8.1 during December 2015 which changed the user interface for more simpler navigation, supported sending unlimited non-media files and documents of any format and better group admin settings. It also included ten brand new chat themes. Hike launched a microapp feature which was live for two days on 8 May 2016, as a Mother's Day special in which users could add images, quotes or messages as a token of love with customized e-cards and stickers on their timeline not only on Hike, but also on other platforms. On 26 October 2016, Hike Messenger rolled out the beta version of a video calling feature ahead of WhatsApp starting with the Android users which also lets recipients preview a video call before deciding to take it and is optimized to even work under 2G conditions. On 24 December 2016, Hike rolled out a short 20-second Video Stories feature that can be directly shared with friends or posted on a public timeline with different filters in collaboration with content creators with the same 48-hour time limit before being automatically deleted. The Stories feature continues to receive constant future updates to include and enable content, public story option, private user messaging and geo-tagging. In September 2017, Hike launched personalized sticker packs with 20,000+ graphical stickers for over 500 colleges that covered around 1,000 colleges by December 2018 across India which can be used across different geographies, and are highly customized for users with availability in 40+ local languages that support automatic sticker suggestions where the application suggests the best reply for any sticker message and also allows users to "nudge", a feature used to ping the receiver. Hike started supporting user comments on friend's posts, added a specific message reply function, a redesigned camera interface to support front flash and user mentions with the help of the @ symbol. In December, 2017, Hike launched group voting, bill splitting, checklists and event reminders for group chat that supports up to 1,000 users both on iOS and Android platform. Hike launched another feature called Hike Land, which is a virtual world with beta trial to start from March 2020, that will use Hike Moji where online users with their digital avatar can hang out with other users and will be built inside the Hike Sticker Chat application. It is mainly targeted but not restricted towards 16 to 21 years age group of people. Without unveiling much about Hike Land, a separate website has been created with option to reserve spots by giving details like name, gender and phone number that will link the user profile from the Hike Sticker Chat account though it is not a necessity. ==== Hike Direct ==== The Hike Direct feature is based on the technology known as WiFi Direct, which initially was also called WiFi P2P and got introduced to users by October 2015, which enables sharing of files such as music, apps, videos without a live internet connection within a 100-meter radius by creating a wireless network between two or more devices with a transfer speed of 100MB per minute. For privacy and security reasons, Hike didn't show the recipient's location or proximity and works only when two users are connected in the same room by adding one another into the contact list. ==== Hike Wallet ==== In June 2017, Hike announced the launch of version 5.0 with multiple new features like User Chat Themes, Night Mode and Magic Selfie. along with a built-in Wallet partnered with Yes Bank. This feature was first rolled out to Android users followed by iOS users at a later stage. Hike collaborated with Airtel Payment Bank to power its digital payment wallet by November 2017 where Hike users have access to Airtel Payments Bank's merchant & utility payment services and know your customer (KYC) infrastructure with 5 million transactions happening from services like recharge and P2P. Hike formed a partnership with Ola Cabs to bring a taxi and auto-rickshaw booking facility from 14 February 2018. With Hike Wallet facility users could now book bus tickets with 3

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