AI Chat Picture

AI Chat Picture — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Serverless computing

  Serverless computing is "a cloud service category where the customer can use different cloud capability types without the customer having to provision, deploy and manage either hardware or software resources, other than providing customer application code or providing customer data. Serverless computing represents a form of virtualized computing", according to ISO/IEC 22123-2. Serverless computing is a broad ecosystem that includes the cloud provider, function as a service (FaaS), managed services, tools, frameworks, engineers, stakeholders, and other interconnected elements. == Overview == Serverless is a misnomer in the sense that servers are still used by cloud service providers to execute code for developers. The definition of serverless computing has evolved over time, leading to varied interpretations. According to Ben Kehoe, serverless represents a spectrum rather than a rigid definition. Emphasis should shift from strict definitions and specific technologies to adopting a serverless mindset, focusing on leveraging serverless solutions to address business challenges. Serverless computing does not eliminate complexity but shifts much of it from the operations team to the development team. However, this shift is not absolute, as operations teams continue to manage aspects such as identity and access management (IAM), networking, security policies, and cost optimization. Additionally, while breaking down applications into finer-grained components can increase management complexity, the relationship between granularity and management difficulty is not strictly linear. There is often an optimal level of modularization where the benefits outweigh the added management overhead. According to Yan Cui, serverless techniques should be adopted only when they help to deliver customer value faster. And while adopting, organizations should take small steps and de-risk along the way. == Challenges == Serverless applications are prone to fallacies of distributed computing. In addition, they are prone to the following fallacies: Versioning is simple Compensating transactions always work Observability is optional === Monitoring and debugging === Monitoring and debugging serverless applications can present unique challenges due to their distributed, event-driven nature and proprietary environments. Traditional tools may fall short, making it difficult to track execution flows across services. However, modern solutions such as distributed tracing tools (e.g., AWS X-Ray, Datadog), centralized logging, and cloud-agnostic observability platforms are mitigating these challenges. Emerging technologies like OpenTelemetry, AI-powered anomaly detection, and serverless-specific frameworks are further improving visibility and root cause analysis. While challenges persist, advancements in monitoring and debugging tools are steadily addressing these limitations. === Security === According to OWASP, serverless applications are vulnerable to variations of traditional attacks, insecure code, and some serverless-specific attacks (like denial of wallet). So, the risks have changed and attack prevention requires a shift in mindset. === Vendor lock-in === Serverless computing is provided as a third-party service. Applications and software that run in the serverless environment are by default locked to a specific cloud vendor. This issue is exacerbated in serverless computing, as with its increased level of abstraction, public vendors only allow customers to upload code to a FaaS platform without the authority to configure underlying environments. More importantly, when considering a more complex workflow that includes backend-as-a-service (BaaS), a BaaS offering can typically only natively trigger a FaaS offering from the same provider. This makes the workload migration in serverless computing virtually impossible. Therefore, considering how to design and deploy serverless workflows from a multi-cloud perspective could mitigate this. == High-performance computing == Serverless computing may not be ideal for certain high-performance computing (HPC) workloads due to resource limits often imposed by cloud providers, including maximum memory, CPU, and runtime restrictions. For workloads requiring sustained or predictable resource usage, bulk-provisioned servers can sometimes be more cost-effective than the pay-per-use model typical of serverless platforms. However, serverless computing is increasingly capable of supporting specific HPC workloads, particularly those that are highly parallelizable and event-driven, by leveraging its scalability and elasticity. The suitability of serverless computing for HPC continues to evolve with advancements in cloud technologies. == Anti-patterns == The grain of sand anti-pattern refers to the creation of excessively small components (e.g., functions) within a system, often resulting in increased complexity, operational overhead, and performance inefficiencies. Lambda pinball is a related anti-pattern that can occur in serverless architectures when functions (e.g., AWS Lambda, Azure functions) excessively invoke each other in fragmented chains, leading to latency, debugging and testing challenges, and reduced observability. These anti-patterns are associated with the formation of a distributed monolith. These anti-patterns are often addressed through the application of clear domain boundaries, which distinguish between public and published interfaces. Public interfaces are technically accessible interfaces, such as methods, classes, API endpoints, or triggers, but they do not come with formal stability guarantees. In contrast, published interfaces involve an explicit stability contract, including formal versioning, thorough documentation, a defined deprecation policy, and often support for backward compatibility. Published interfaces may also require maintaining multiple versions simultaneously and adhering to formal deprecation processes when breaking changes are introduced. Fragmented chains of function calls are often observed in systems where serverless components (functions) interact with other resources in complex patterns, sometimes described as spaghetti architecture or a distributed monolith. In contrast, systems exhibiting clearer boundaries typically organize serverless components into cohesive groups, where internal public interfaces manage inter-component communication, and published interfaces define communication across group boundaries. This distinction highlights differences in stability guarantees and maintenance commitments, contributing to reduced dependency complexity. Additionally, patterns associated with excessive serverless function chaining are sometimes addressed through architectural strategies that emphasize native service integrations instead of individual functions, a concept referred to as the functionless mindset. However, this approach is noted to involve a steeper learning curve, and integration limitations may vary even within the same cloud vendor ecosystem. Reporting on serverless databases presents challenges, as retrieving data for a reporting service can either break the bounded contexts, reduce the timeliness of the data, or do both. This applies regardless of whether data is pulled directly from databases, retrieved via HTTP, or collected in batches. Mark Richards refers to this as the reach-in reporting anti-pattern. A possible alternative to this approach is for databases to asynchronously push the necessary data to the reporting service instead of the reporting service pulling it. While this method requires a separate contract between services and the reporting service and can be complex to implement, it helps preserve bounded contexts while maintaining a high level of data timeliness. == Principles == Adopting DevSecOps practices can help improve the use and security of serverless technologies. In serverless applications, the distinction between infrastructure and business logic is often blurred, with applications typically distributed across multiple services. To maximize the effectiveness of testing, integration testing is emphasized for serverless applications. Additionally, to facilitate debugging and implementation, orchestration is used within the bounded context, while choreography is employed between different bounded contexts. Ephemeral resources are typically kept together to maintain high cohesion. However, shared resources with long spin-up times, such as AWS RDS clusters and landing zones, are often managed in separate repositories, deployment pipeline, and stacks.

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  Backdoor (computing)

  A backdoor is a typically covert method of bypassing normal authentication or encryption in a computer, product, embedded device (e.g. a home router), or its embodiment (e.g. part of a cryptosystem, algorithm, chipset, or even a "homunculus computer"—a tiny computer-within-a-computer such as that found in Intel's AMT technology). Backdoors are most often used for securing remote access to a computer, or obtaining access to plaintext in cryptosystems. From there it may be used to gain access to privileged information like passwords, corrupt or delete data on hard drives, or transfer information within compromised networks. In the United States, the 1994 Communications Assistance for Law Enforcement Act forces internet providers to provide backdoors for government authorities. In 2024, the U.S. government realized that China had been tapping communications in the U.S. using that infrastructure for months, or perhaps longer; China recorded presidential candidate campaign office phone calls—including employees of the then-vice president of the nation, and of the candidates themselves. A backdoor may take the form of a hidden part of a program, a separate program (e.g. Back Orifice may subvert the system through a rootkit), code in the firmware of the hardware, or parts of an operating system such as Windows, for example, device drivers. Trojan horses can be used to create vulnerabilities in a device. A Trojan horse may appear to be an entirely legitimate program, but when executed, it triggers an activity that may install a backdoor. Although some are secretly installed, other backdoors are deliberate and widely known. These kinds of backdoors have "legitimate" uses such as providing the manufacturer with a way to restore user passwords. Many systems that store information within the cloud fail to create accurate security measures. If many systems are connected within the cloud, hackers can gain access to all other platforms through the most vulnerable system. Default passwords (or other default credentials) can function as backdoors if they are not changed by the user. Some debugging features can also act as backdoors if they are not removed in the release version. In 1993, the United States government attempted to deploy an encryption system, the Clipper chip, with an explicit backdoor for law enforcement and national security access. The chip was unsuccessful. Recent proposals to counter backdoors include creating a database of backdoors' triggers and then using neural networks to detect them. == Overview == The threat of backdoors surfaced when multiuser and networked operating systems became widely adopted. Petersen and Turn discussed computer subversion in a paper published in the proceedings of the 1967 AFIPS Conference. They noted a class of active infiltration attacks that use "trapdoor" entry points into the system to bypass security facilities and permit direct access to data. The use of the word trapdoor here clearly coincides with more recent definitions of a backdoor. However, since the advent of public key cryptography the term trapdoor has acquired a different meaning (see: Trapdoor function), and thus the term "backdoor" is now preferred, only after the term trapdoor went out of use. More generally, such security breaches were discussed at length in a RAND Corporation task force report published under DARPA sponsorship by J.P. Anderson and D.J. Edwards in 1970. While initially targeting the computer vision domain, backdoor attacks have expanded to encompass various other domains, including text, audio, ML-based computer-aided design, and ML-based wireless signal classification. Additionally, vulnerabilities in backdoors have been demonstrated in deep generative models, reinforcement learning (e.g., AI GO), and deep graph models. These broad-ranging potential risks have prompted concerns from national security agencies regarding their potentially disastrous consequences. A backdoor in a login system might take the form of a hard coded user and password combination which gives access to the system. An example of this sort of backdoor was used as a plot device in the 1983 film WarGames, in which the architect of the "WOPR" computer system had inserted a hardcoded password-less account which gave the user access to the system, and to undocumented parts of the system (in particular, a video game-like simulation mode and direct interaction with the artificial intelligence). Although the number of backdoors in systems using proprietary software (software whose source code is not publicly available) is not widely credited, they are nevertheless frequently exposed. Programmers have even succeeded in secretly installing large amounts of benign code as Easter eggs in programs, although such cases may involve official forbearance, if not actual permission. == Examples == === Worms === Many computer worms, such as Sobig and Mydoom, install a backdoor on the affected computer (generally a PC on broadband running Microsoft Windows and Microsoft Outlook). Such backdoors appear to be installed so that spammers can send junk e-mail from the infected machines. Others, such as the Sony/BMG rootkit, placed secretly on millions of music CDs through late 2005, are intended as DRM measures—and, in that case, as data-gathering agents, since both surreptitious programs they installed routinely contacted central servers. A sophisticated attempt to plant a backdoor in the Linux kernel, exposed in November 2003, added a small and subtle code change by subverting the revision control system. In this case, a two-line change appeared to check root access permissions of a caller to the sys_wait4 function, but because it used assignment = instead of equality checking ==, it actually granted permissions to the system. This difference is easily overlooked, and could even be interpreted as an accidental typographical error, rather than an intentional attack. In January 2014, a backdoor was discovered in certain Samsung Android products, like the Galaxy devices. The Samsung proprietary Android versions are fitted with a backdoor that provides remote access to the data stored on the device. In particular, the Samsung Android software that is in charge of handling the communications with the modem, using the Samsung IPC protocol, implements a class of requests known as remote file server (RFS) commands, that allows the backdoor operator to perform via modem remote I/O operations on the device hard disk or other storage. As the modem is running Samsung proprietary Android software, it is likely that it offers over-the-air remote control that could then be used to issue the RFS commands and thus to access the file system on the device. === Object code backdoors === Harder to detect backdoors involve modifying object code, rather than source code—object code is much harder to inspect, as it is designed to be machine-readable, not human-readable. These backdoors can be inserted either directly in the on-disk object code, or inserted at some point during compilation, assembly linking, or loading—in the latter case the backdoor never appears on disk, only in memory. Object code backdoors are difficult to detect by inspection of the object code, but are easily detected by simply checking for changes (differences), notably in length or in checksum, and in some cases can be detected or analyzed by disassembling the object code. Further, object code backdoors can be removed (assuming source code is available) by simply recompiling from source on a trusted system. Thus for such backdoors to avoid detection, all extant copies of a binary must be subverted, and any validation checksums must also be compromised, and source must be unavailable, to prevent recompilation. Alternatively, these other tools (length checks, diff, checksumming, disassemblers) can themselves be compromised to conceal the backdoor, for example detecting that the subverted binary is being checksummed and returning the expected value, not the actual value. To conceal these further subversions, the tools must also conceal the changes in themselves—for example, a subverted checksummer must also detect if it is checksumming itself (or other subverted tools) and return false values. This leads to extensive changes in the system and tools being needed to conceal a single change. As object code can be regenerated by recompiling (reassembling, relinking) the original source code, making a persistent object code backdoor (without modifying source code) requires subverting the compiler itself—so that when it detects that it is compiling the program under attack it inserts the backdoor—or alternatively the assembler, linker, or loader. As this requires subverting the compiler, this in turn can be fixed by recompiling the compiler, removing the backdoor insertion code. This defense can in turn be subverted by putting a source meta-backdoor in the compiler, so that when it detects that it is compiling itself

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  List of network buses

  List of electrical characteristics of single collision domain segment "slow speed" network buses: The number of nodes can be limited by either number of available addresses or bus capacitance. None of the above use any analog domain modulation techniques like MLT-3 encoding, PAM-5 etc. PSI5 designed with automation applications in mind is a bit unusual in that it uses Manchester code.

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  Locally recoverable code

  Locally recoverable codes are a family of error correction codes that were introduced first by D. S. Papailiopoulos and A. G. Dimakis and have been widely studied in information theory due to their applications related to distributive and cloud storage systems. An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} LRC is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code such that there is a function f i {\displaystyle f_{i}} that takes as input i {\displaystyle i} and a set of r {\displaystyle r} other coordinates of a codeword c = ( c 1 , … , c n ) ∈ C {\displaystyle c=(c_{1},\ldots ,c_{n})\in C} different from c i {\displaystyle c_{i}} , and outputs c i {\displaystyle c_{i}} . == Overview == Erasure-correcting codes, or simply erasure codes, for distributed and cloud storage systems, are becoming more and more popular as a result of the present spike in demand for cloud computing and storage services. This has inspired researchers in the fields of information and coding theory to investigate new facets of codes that are specifically suited for use with storage systems. It is well-known that LRC is a code that needs only a limited set of other symbols to be accessed in order to restore every symbol in a codeword. This idea is very important for distributed and cloud storage systems since the most common error case is when one storage node fails (erasure). The main objective is to recover as much data as possible from the fewest additional storage nodes in order to restore the node. Hence, Locally Recoverable Codes are crucial for such systems. The following definition of the LRC follows from the description above: an [ n , k , r ] {\displaystyle [n,k,r]} -Locally Recoverable Code (LRC) of length n {\displaystyle n} is a code that produces an n {\displaystyle n} -symbol codeword from k {\displaystyle k} information symbols, and for any symbol of the codeword, there exist at most r {\displaystyle r} other symbols such that the value of the symbol can be recovered from them. The locality parameter satisfies 1 ≤ r ≤ k {\displaystyle 1\leq r\leq k} because the entire codeword can be found by accessing k {\displaystyle k} symbols other than the erased symbol. Furthermore, Locally Recoverable Codes, having the minimum distance d {\displaystyle d} , can recover d − 1 {\displaystyle d-1} erasures. == Definition == Let C {\displaystyle C} be a [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code. For i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , let us denote by r i {\displaystyle r_{i}} the minimum number of other coordinates we have to look at to recover an erasure in coordinate i {\displaystyle i} . The number r i {\displaystyle r_{i}} is said to be the locality of the i {\displaystyle i} -th coordinate of the code. The locality of the code is defined as An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} locally recoverable code (LRC) is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code C ∈ F q n {\displaystyle C\in \mathbb {F} _{q}^{n}} with locality r {\displaystyle r} . Let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code. Then an erased component can be recovered linearly, i.e. for every i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , the space of linear equations of the code contains elements of the form x i = f ( x i 1 , … , x i r ) {\displaystyle x_{i}=f(x_{i_{1}},\ldots ,x_{i_{r}})} , where i j ≠ i {\displaystyle i_{j}\neq i} . == Optimal locally recoverable codes == Theorem Let n = ( r + 1 ) s {\displaystyle n=(r+1)s} and let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code having s {\displaystyle s} disjoint locality sets of size r + 1 {\displaystyle r+1} . Then An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} -LRC C {\displaystyle C} is said to be optimal if the minimum distance of C {\displaystyle C} satisfies == Tamo–Barg codes == Let f ∈ F q [ x ] {\displaystyle f\in \mathbb {F} _{q}[x]} be a polynomial and let ℓ {\displaystyle \ell } be a positive integer. Then f {\displaystyle f} is said to be ( r {\displaystyle r} , ℓ {\displaystyle \ell } )-good if • f {\displaystyle f} has degree r + 1 {\displaystyle r+1} , • there exist distinct subsets A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} of F q {\displaystyle \mathbb {F} _{q}} such that – for any i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , f ( A i ) = { t i } {\displaystyle f(A_{i})=\{t_{i}\}} for some t i ∈ F q {\displaystyle t_{i}\in \mathbb {F} _{q}} , i.e., f {\displaystyle f} is constant on A i {\displaystyle A_{i}} , – # A i = r + 1 {\displaystyle \#A_{i}=r+1} , – A i ∩ A j = ∅ {\displaystyle A_{i}\cap A_{j}=\varnothing } for any i ≠ j {\displaystyle i\neq j} . We say that { A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} } is a splitting covering for f {\displaystyle f} . === Tamo–Barg construction === The Tamo–Barg construction utilizes good polynomials. • Suppose that a ( r , ℓ ) {\displaystyle (r,\ell )} -good polynomial f ( x ) {\displaystyle f(x)} over F q {\displaystyle \mathbb {F} _{q}} is given with splitting covering i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} . • Let s ≤ ℓ − 1 {\displaystyle s\leq \ell -1} be a positive integer. • Consider the following F q {\displaystyle \mathbb {F} _{q}} -vector space of polynomials V = { ∑ i = 0 s g i ( x ) f ( x ) i : deg ⁡ ( g i ( x ) ) ≤ deg ⁡ ( f ( x ) ) − 2 } . {\displaystyle V=\left\{\sum _{i=0}^{s}g_{i}(x)f(x)^{i}:\deg(g_{i}(x))\leq \deg(f(x))-2\right\}.} • Let T = ⋃ i = 1 ℓ A i {\textstyle T=\bigcup _{i=1}^{\ell }A_{i}} . • The code { ev T ⁡ ( g ) : g ∈ V } {\displaystyle \{\operatorname {ev} _{T}(g):g\in V\}} is an ( ( r + 1 ) ℓ , ( s + 1 ) r , d , r ) {\displaystyle ((r+1)\ell ,(s+1)r,d,r)} -optimal locally coverable code, where ev T {\displaystyle \operatorname {ev} _{T}} denotes evaluation of g {\displaystyle g} at all points in the set T {\displaystyle T} . === Parameters of Tamo–Barg codes === • Length. The length is the number of evaluation points. Because the sets A i {\displaystyle A_{i}} are disjoint for i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , the length of the code is | T | = ( r + 1 ) ℓ {\displaystyle |T|=(r+1)\ell } . • Dimension. The dimension of the code is ( s + 1 ) r {\displaystyle (s+1)r} , for s {\displaystyle s} ≤ ℓ − 1 {\displaystyle \ell -1} , as each g i {\displaystyle g_{i}} has degree at most deg ⁡ ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} , covering a vector space of dimension deg ⁡ ( f ( x ) ) − 1 = r {\displaystyle \deg(f(x))-1=r} , and by the construction of V {\displaystyle V} , there are s + 1 {\displaystyle s+1} distinct g i {\displaystyle g_{i}} . • Distance. The distance is given by the fact that V ⊆ F q [ x ] ≤ k {\displaystyle V\subseteq \mathbb {F} _{q}[x]_{\leq k}} , where k = r + 1 − 2 + s ( r + 1 ) {\displaystyle k=r+1-2+s(r+1)} , and the obtained code is the Reed-Solomon code of degree at most k {\displaystyle k} , so the minimum distance equals ( r + 1 ) ℓ − ( ( r + 1 ) − 2 + s ( r + 1 ) ) {\displaystyle (r+1)\ell -((r+1)-2+s(r+1))} . • Locality. After the erasure of the single component, the evaluation at a i ∈ A i {\displaystyle a_{i}\in A_{i}} , where | A i | = r + 1 {\displaystyle |A_{i}|=r+1} , is unknown, but the evaluations for all other a ∈ A i {\displaystyle a\in A_{i}} are known, so at most r {\displaystyle r} evaluations are needed to uniquely determine the erased component, which gives us the locality of r {\displaystyle r} . To see this, g {\displaystyle g} restricted to A j {\displaystyle A_{j}} can be described by a polynomial h {\displaystyle h} of degree at most deg ⁡ ( f ( x ) ) − 2 = r + 1 − 2 = r − 1 {\displaystyle \deg(f(x))-2=r+1-2=r-1} thanks to the form of the elements in V {\displaystyle V} (i.e., thanks to the fact that f {\displaystyle f} is constant on A j {\displaystyle A_{j}} , and the g i {\displaystyle g_{i}} 's have degree at most deg ⁡ ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} ). On the other hand | A j ∖ { a j } | = r {\displaystyle |A_{j}\backslash \{a_{j}\}|=r} , and r {\displaystyle r} evaluations uniquely determine a polynomial of degree r − 1 {\displaystyle r-1} . Therefore h {\displaystyle h} can be constructed and evaluated at a j {\displaystyle a_{j}} to recover g ( a j ) {\displaystyle g(a_{j})} . === Example of Tamo–Barg construction === We will use x 5 ∈ F 41 [ x ] {\displaystyle x^{5}\in \mathbb {F} _{41}[x]} to construct [ 15 , 8 , 6 , 4 ] {\displaystyle [15,8,6,4]} -LRC. Notice that the degree of this polynomial is 5, and it is constant on A i {\displaystyle A_{i}} for i ∈ { 1 , … , 8 } {\displaystyle i\in \{1,\ldots ,8\}} , where A 1 = { 1 , 10 , 16 , 18 , 37 } {\displaystyle A_{1}=\{1,10,16,18,37\}} , A 2 = 2 A 1 {\displaystyle A_{2}=2A_{1}} , A 3 = 3 A 1 {\displaystyle A_{3}=3A_{1}} , A 4 = 4 A 1 {\displaystyle A_{4}=4A_{1}} , A 5 = 5 A 1 {\displaystyle A_{5}=5A_{1}} , A 6 = 6 A 1 {\displaystyle A_{6}=6A_{1}}

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  AI anthropomorphism

  AI anthropomorphism is the attribution of human-like feelings, mental states, and behavioral characteristics to artificial intelligence systems. Factors related to the user of the AI – such as culture, age, education, gender, and personality traits – are also important determinants of the strength of anthropomorphic effects. Since the earliest days of AI development, humans have interpreted machine outputs through anthropomorphic frameworks, but the recent emergence of generative AI has amplified these tendencies. In research and engineering, there is a distinction between anthropomorphism and anthropomorphic design. The former is an innate human tendency toward non-human entities. The latter is the scientific community effort to “design anthropomorphism”. Such a design can involve the manipulation of cues, including AI appearance, behaviour and language. Contemporary AI systems today can generate extremely human-like outputs and are often designed specifically to do so, meaning that their anthropomorphic effects can be especially powerful. In some cases, anthropomorphism is accompanied with explicit beliefs that AI systems are capable of empathy, goodwill, understanding, or consciousness. == Background == === In early AIs === Views of artificial agents possessing a human-like intelligence have existed since the early development of computers in the mid-1900s. The use of the human mind as a metaphor for understanding the workings of machine systems was prevalent among researchers in the early days of computer science, with multiple influential works widely distributing the idea of intelligent machines. Among the most widely cited papers of this period was Alan Turing's "Computing Machinery and Intelligence" in which he introduced the Turing Test, stating that a machine was intelligent if it could produce conversation that was indistinguishable from that of a human. These academic works in the 1940s and 1950s gave early credibility to the idea that machine workings could be thought of similarly to human minds. The public quickly came to view artificial systems similarly, with often exaggerated conceptions of the capabilities of early machines. Among the most well-known demonstrations of this was through the chatbot ELIZA designed by Joseph Weizenbaum in 1966. ELIZA responded to user inputs with a rudimentary text-processing approach that could not be considered anything resembling true understanding of the inputs, yet users, even when operating with full conscious knowledge of ELIZA's limitations, often began to ascribe motivation and understanding to the program's output. Weizenbaum later wrote, "I had not realized ... that extremely short exposures to a relatively simple computer program could induce powerful delusional thinking in quite normal people." Comparisons between the intellectual capabilities of artificial intelligence and human intelligence were continually intensified by the attempts of computer scientists to develop machines that could perform human tasks at a level equal to or better than humans. A symbolic turning point was achieved in 1997, when IBM's chess supercomputer Deep Blue defeated then-world champion Garry Kasparov in a highly publicized six-game match. The defeat of a human by a machine for the first time in chess – a game viewed as a canonical example of human intellect – and the media attention surrounding the match led to a significant shift, where views of parallels between human and artificial intelligence moved from abstract speculation to being concretely demonstrated. A similar achievement was reached in the board game Go in 2017, when the program AlphaGo defeated world top-ranked Ke Jie. === Large language models === The AI boom of the 2020s brought about the widespread emergence of generative AI; in particular, chatbots such as ChatGPT, Gemini, and Claude based on large language models (LLMs) have become increasingly pervasive in everyday society. These systems are notable for the fact that they are able to respond to a wide range of prompts across contexts while producing strikingly human-like outputs – research has shown that humans are often unable to distinguish human-generated text from AI-generated text, and modern AI chatbots have formally been shown to pass the Turing test. As such, the anthropomorphic effects of AI are more powerful than ever. Given that LLMs have brought AI into the technological mainstream, considerable scientific effort has been devoted in recent years to understand existing and potential ramifications of AI in the public sphere; the prevalence and effects of anthropomorphism is one of those domains where much of this effort has been directed. == Current anthropomorphic attributions == === In the general public === Surveys have shown that a substantial portion of the public attributes human-like qualities to AI. In one sample of U.S. adults from 2024, two-thirds of people believed that ChatGPT is possibly conscious on some level, though other research has shown that the public still views the likelihood itself of AI consciousness as comparatively low. Another study conducted in 2025 found that women, people of color, and older individuals were most likely to anthropomorphize AI, as well as that – in general – humans view AIs as warm and competent, and anthropomorphic attributions to AI had increased by 34% in the past year. A YouGov poll reported that 46% of Americans believe that people should display politeness to AI chatbots by saying "please" and "thank you", demonstrating the application of social norms to AI. These beliefs extend to behavior, where majorities of AI users claim to always be polite to chatbots; of those who behave politely, most say they do so simply because it is the "nice" thing to do. In many recent cases, humans have developed robust interpersonal bonds with AI systems. For example: users of social chatbots like Replika and Character.ai have been documented to fall in love with the AIs, or to otherwise treat the AIs as intimate companions, and it has become increasingly common for individuals to use LLMs like ChatGPT as therapists. Chatbots are able to produce responses deeply attuned to users, as they are often designed to maximize agreeableness and mirror users' emotions; this can create compelling illusions of intimacy. === In the research community === In many cases, even AI researchers anthropomorphize AI systems in some capacity. Among the most extreme and well-publicized of these instances occurred in 2022, when engineer Blake Lemoine publicly claimed that Google's LLM LaMDA was conscious. Lemoine published the transcript of a conversation he had had with LaMDA regarding self identity and morality which he claimed was evidence of its sentience; he asserted that LaMDA was "a person" as defined by the United States Constitution and compared its mental capability to that of a 7- or 8-year-old. Lemoine's claims were widely dismissed by the scientific community and by Google itself, which described Lemoine's conclusions as "wholly unfounded" and fired him on the grounds that he had violated policies "to safeguard product information". It is much more common that AI researchers unintentionally imply humanness of AI through the ordinary use of anthropomorphic language to describe nonhuman agents. This kind of language, which Daniel Dennett coined the "intentional stance", is very common in everyday life in a variety of different contexts (e.g., "My computer doesn't want to turn on today"). For AI agents that may actually appear to very closely replicate some human abilities, however, the casual use of such anthropomorphic language in research has been scrutinized for being potentially misleading to the public. As early as 1976, Drew McDermott criticized the research community for the use of "wishful mnemonics", where AIs were referred to with terms like "understand" and "learn". In the LLM era, these criticisms have further intensified, with the negative effects of AI anthropomorphism in the public posing an especially salient danger given the elevated accessibility of modern AI. In some cases, the use of anthropomorphic language for AI is not unintentional, but is willfully used by researchers in order to promote better understanding of the brain – the idea being that, as AI can be functionally similar in some ways to the human brain, we may gain new insights and ideas from treating AI as a kind of model of the brain's workings. In particular, deep neuronal networks (DNNs) are often explicitly compared to the human brain, and significant advances in DNN research have stirred considerable enthusiasm about the ability of AI to emulate the human abilities. Caution has been urged in this domain as well, however; the use of anthropomorphic language can mask important differences that fundamentally distinguish AI from human intelligence. When it comes to DNNs, for example, it has been pointed out that they are still structurally quite different

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  Multiple encryption

  Multiple encryption is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm. It is also known as cascade encryption, cascade ciphering, cipher stacking, multiple encryption, and superencipherment. Superencryption refers to the outer-level encryption of a multiple encryption. Some cryptographers, like Matthew Green of Johns Hopkins University, say multiple encryption addresses a problem that mostly doesn't exist: Modern ciphers rarely get broken... You’re far more likely to get hit by malware or an implementation bug than you are to suffer a catastrophic attack on Advanced Encryption Standard (AES). However, from the previous quote an argument for multiple encryption can be made, namely poor implementation. Using two different cryptomodules and keying processes from two different vendors requires both vendors' wares to be compromised for security to fail completely. == Independent keys == Picking any two ciphers, if the key used is the same for both, the second cipher could possibly undo the first cipher, partly or entirely. This is true of ciphers where the decryption process is exactly the same as the encryption process (a reciprocal cipher) – the second cipher would completely undo the first. If an attacker were to recover the key through cryptanalysis of the first encryption layer, the attacker could possibly decrypt all the remaining layers, assuming the same key is used for all layers. To prevent that risk, one can use keys that are statistically independent for each layer (e.g. independent RNGs). Ideally each key should have separate and different generation, sharing, and management processes. == Independent Initialization Vectors == For en/decryption processes that require sharing an Initialization Vector (IV) / nonce these are typically, openly shared or made known to the recipient (and everyone else). Its good security policy never to provide the same data in both plaintext and ciphertext when using the same key and IV. Therefore, its recommended (although at this moment without specific evidence) to use separate IVs for each layer of encryption. == Importance of the first layer == With the exception of the one-time pad, no cipher has been theoretically proven to be unbreakable. Furthermore, some recurring properties may be found in the ciphertexts generated by the first cipher. Since those ciphertexts are the plaintexts used by the second cipher, the second cipher may be rendered vulnerable to attacks based on known plaintext properties (see references below). This is the case when the first layer is a program P that always adds the same string S of characters at the beginning (or end) of all ciphertexts (commonly known as a magic number). When found in a file, the string S allows an operating system to know that the program P has to be launched in order to decrypt the file. This string should be removed before adding a second layer. To prevent this kind of attack, one can use the method provided by Bruce Schneier: Generate a random pad R of the same size as the plaintext. Encrypt R using the first cipher and key. XOR the plaintext with the pad, then encrypt the result using the second cipher and a different (!) key. Concatenate both ciphertexts in order to build the final ciphertext. A cryptanalyst must break both ciphers to get any information. This will, however, have the drawback of making the ciphertext twice as long as the original plaintext. Note, however, that a weak first cipher may merely make a second cipher that is vulnerable to a chosen plaintext attack also vulnerable to a known plaintext attack. However, a block cipher must not be vulnerable to a chosen plaintext attack to be considered secure. Therefore, the second cipher described above is not secure under that definition, either. Consequently, both ciphers still need to be broken. The attack illustrates why strong assumptions are made about secure block ciphers and ciphers that are even partially broken should never be used. == The Rule of Two == The Rule of Two is a data security principle from the NSA's Commercial Solutions for Classified Program (CSfC). It specifies two completely independent layers of cryptography to protect data. For example, data could be protected by both hardware encryption at its lowest level and software encryption at the application layer. It could mean using two FIPS-validated software cryptomodules from different vendors to en/decrypt data. The importance of vendor and/or model diversity between the layers of components centers around removing the possibility that the manufacturers or models will share a vulnerability. This way if one components is compromised there is still an entire layer of encryption protecting the information at rest or in transit. The CSfC Program offers solutions to achieve diversity in two ways. "The first is to implement each layer using components produced by different manufacturers. The second is to use components from the same manufacturer, where that manufacturer has provided NSA with sufficient evidence that the implementations of the two components are independent of one another." The principle is practiced in the NSA's secure mobile phone called Fishbowl. The phones use two layers of encryption protocols, IPsec and Secure Real-time Transport Protocol (SRTP), to protect voice communications. The Samsung Galaxy S9 Tactical Edition is also an approved CSfC Component.

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  Convergent encryption

  Convergent encryption, also known as content hash keying, is a cryptosystem that produces identical ciphertext from identical plaintext files. This has applications in cloud computing to remove duplicate files from storage without the provider having access to the encryption keys. The combination of deduplication and convergent encryption was described in a backup system patent filed by Stac Electronics in 1995. This combination has been used by Farsite, Permabit, Freenet, MojoNation, GNUnet, flud, and the Tahoe Least-Authority File Store. The system gained additional visibility in 2011 when cloud storage provider Bitcasa announced they were using convergent encryption to enable de-duplication of data in their cloud storage service. == Overview == The system computes a cryptographic hash of the plaintext in question. The system then encrypts the plaintext by using the hash as a key. Finally, the hash itself is stored, encrypted with a key chosen by the user. == Known Attacks == Convergent encryption is open to a "confirmation of a file attack" in which an attacker can effectively confirm whether a target possesses a certain file by encrypting an unencrypted, or plain-text, version and then simply comparing the output with files possessed by the target. This attack poses a problem for a user storing information that is non-unique, i.e. also either publicly available or already held by the adversary - for example: banned books or files that cause copyright infringement. An argument could be made that a confirmation of a file attack is rendered less effective by adding a unique piece of data such as a few random characters to the plain text before encryption; this causes the uploaded file to be unique and therefore results in a unique encrypted file. However, some implementations of convergent encryption where the plain-text is broken down into blocks based on file content, and each block then independently convergently encrypted may inadvertently defeat attempts at making the file unique by adding bytes at the beginning or end. Even more alarming than the confirmation attack is the "learn the remaining information attack" described by Drew Perttula in 2008. This type of attack applies to the encryption of files that are only slight variations of a public document. For example, if the defender encrypts a bank form including a ten digit bank account number, an attacker that is aware of generic bank form format may extract defender's bank account number by producing bank forms for all possible bank account numbers, encrypt them and then by comparing those encryptions with defender's encrypted file deduce the bank account number. Note that this attack can be extended to attack a large number of targets at once (all spelling variations of a target bank customer in the example above, or even all potential bank customers), and the presence of this problem extends to any type of form document: tax returns, financial documents, healthcare forms, employment forms, etc. Also note that there is no known method for decreasing the severity of this attack -- adding a few random bytes to files as they are stored does not help, since those bytes can likewise be attacked with the "learn the remaining information" approach. The only effective approach to mitigating this attack is to encrypt the contents of files with a non-convergent secret before storing (negating any benefit from convergent encryption), or to simply not use convergent encryption in the first place.

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  Cambridge Analytica

  Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was founded in 2013, as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO. Cambridge Analytica was hired by a variety of political actors, including the Trinidadian government in 2010 and the 2016 presidential campaigns of Ted Cruz and Donald Trump. The firm maintained offices in London, New York City, and Washington, D.C. The company closed operations in 2018 due to backlash from the scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist. == History == Cambridge Analytica was founded in 2013 as a subsidiary of the private intelligence company SCL Group, which describes itself as providing "data, analytics and strategy to governments and military organisations worldwide". The company was part of "an international web of companies" headed by the London-based SCL Group. Cambridge Analytica (SCL USA) was incorporated in January 2013 with its registered office being in Westferry Circus, London and consisting of just one staff member, director and CEO Alexander Nix (also appointed in January 2015). Nix was also the director of nine similar companies sharing the same registered offices in London, including Firecrest technologies, Emerdata and six SCL Group companies including "SCL elections limited". Nigel Oakes, known as the former boyfriend of Lady Helen Windsor, had founded the predecessor SCL Group in the 1990s, and in 2005 Oakes established SCL Group together with his brother Alexander Oakes and Alexander Nix; SCL Group was the parent company of Cambridge Analytica. Former Conservative minister and MP Sir Geoffrey Pattie was the founding chairman of SCL; Lord Ivar Mountbatten also joined Oakes as a director of the company. As a result of the Facebook–Cambridge Analytica data scandal, Nix was removed as CEO and replaced by Julian Wheatland before the company closed. Several of the company's executives were Old Etonians. The company's owners included several of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former British Conservative minister Jonathan Marland, Baron Marland and the family of American hedge fund manager Robert Mercer. The company combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during electoral processes. While its parent SCL had focused on influencing elections in developing countries since the 1990s, Cambridge Analytica focused more on the western world, including the United Kingdom and the United States; CEO Alexander Nix has said CA was involved in 44 U.S. political races in 2014. In 2015, CA performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as for Leave.EU (one of the organisations campaigning in the United Kingdom's referendum on European Union membership). CA's role in those campaigns has been controversial and is the subject of ongoing inquiries in both countries. Political scientists question CA's claims about the effectiveness of its methods of targeting voters. == Data scandal == In March 2018, media outlets broke news of Cambridge Analytica's business practices. The New York Times and The Observer reported that the company had acquired and used personal data about Facebook users from an external researcher who had told Facebook he was collecting it for academic purposes. Shortly afterwards, Channel 4 News aired undercover investigative videos showing Nix boasting about using prostitutes, bribery sting operations, and honey traps to discredit politicians on whom it had conducted opposition research, and saying that the company "ran all of (Donald Trump's) digital campaign". In response to the media reports, the Information Commissioner's Office (ICO) of the UK pursued a warrant to search the company's servers. Facebook banned Cambridge Analytica from advertising on its platform, saying that it had been deceived. On 23 March 2018, the British High Court granted the ICO a warrant to search Cambridge Analytica's London offices. As a result, Nix was suspended as CEO, and replaced by Julian Wheatland. The personal data of up to 87 million Facebook users were acquired via the 270,000 Facebook users who used a Facebook app created by Aleksandr Kogan called "This Is Your Digital Life". This was a personality profiling app and asked simple personality questions similar to other Facebook quizzes. Kogan was a scientist and psychologist, also being an employed lecturer for the University of Cambridge from 2012 to 2018. Alexander Nix claimed they had close to five thousand data points on each person who participated. They also gathered information through other data brokers ending with them acquiring millions of data points from American citizens. Kogan's app exploited a feature of Facebook's Graph API (version 1.0), which permitted any third-party app to access not only the app user's data, but also the full profile data of all of that user's Facebook friends, without those friends' knowledge or consent. This platform-wide design was available to all developers and was used by tens of thousands of apps; Facebook CEO Mark Zuckerberg later told the House Energy and Commerce Committee that the company was auditing "tens of thousands" of apps that had had access to large amounts of user data. Because the average Facebook user at the time had approximately 300 friends, the 270,000 users who installed Kogan's app yielded data on up to 87 million people. Facebook deprecated the friends-data API in April 2014 and shut it down entirely in April 2015, but data already collected by apps remained in developers' possession. Kogan passed this data to Cambridge Analytica, breaching Facebook's terms of service. On 1 May 2018, Cambridge Analytica and its parent company SCL filed for insolvency proceedings and closed operations. Alexander Tayler, a former director for Cambridge Analytica, was appointed director of Emerdata on 28 March 2018. Rebekah Mercer, Jennifer Mercer, Alexander Nix and Johnson Chun Shun Ko, who has links to American businessman Erik Prince, are in leadership positions at Emerdata. The Russo brothers are producing an upcoming film on Cambridge Analytica. In 2019 the Federal Trade Commission filed an administrative complaint against Cambridge Analytica for misuse of data. In 2020, the British Information Commissioner's Office closed a three-year inquiry into the company, concluded that Cambridge Analytica was "not involved" in the 2016 Brexit referendum and found no additional evidence for Russia's alleged interference during the campaign. US sensitive polling and election data, however, were passed to Russian Intelligence via a Cambridge Analytica contractor Sam Patten, Trump campaign manager Paul Manafort, and Russian agent Konstantin Kilimnik, who was indicted during the affair. Publicly, parent company SCL Group called itself a "global election management agency", Politico reported it was known for involvement "in military disinformation campaigns to social media branding and voter targeting". SCL gained work on a large number of campaigns for the US and UK governments' war on terror advancing their model of behavioral conflict during the 2000s. SCL's involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. Slate writer Sharon Weinberger compared one of SCL's hypothetical test scenarios to fomenting a coup. Among the investors in Cambridge Analytica were some of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former Conservative minister Jonathan Marland, Baron Marland, Roger Gabb, the family of American hedge fund manager Robert Mercer, and Steve Bannon. A minimum of 15 million dollars has been invested into the company by Mercer, according to The New York Times. Bannon's stake in the company was estimated at 1 to 5 million dollars, but he divested his holdings in April 2017 as required by his role as White House Chief Strategist. In March 2018, Jennifer Mercer and Rebekah Mercer became directors of Emerdata limited. In March 2018 it became public by Christopher Wylie, that Cambridge Analytica's first activities were founded on a data set, which its parent company SCL bought 2014 from a company named Global Science Research founded by Aleksandr Kogan and his team present across the world who worked as a psychologist at Cambridge. During Boris Johnson's tenure as foreign secretary, the Foreign Office sought advice from Cambridge Analytica and Boris Johnson had a meeting with Alexander N

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  EnQuire

  Enquire is a web-based software application used as a platform for project, contract and grant management, as well as reporting and planning. Initially designed for the specific business requirements of the Australian Government, Queensland Government and Queensland Regional Bodies to manage natural resource projects, Enquire has since seen adoption outside of this industry and user segment. The use of Enquire by Natural Resource Management bodies within Queensland has been cited as a reason for the improved efficiency, quantity and quality of reporting. Technically, Enquire is implemented as a Java application built on a MySQL database. Enquire is hosted and supported under the software as a service model by Tactiv Pty Ltd. == History == The system was first released in 2005 under the name ViSTA NRM Online, proactively changing its name to Enquire in 2007 to avoid possible confusion with Windows Vista, which was being released at the time. In 2012, the Enquire project and support team was commercialized as its own company called Tactiv Pty Ltd. Tactiv is based predominantly in Brisbane, Australia. Tactiv has continued to develop and grow the Enquire Grant, Contract and Project management solution, releasing a new platform in 2017. Since commercialization, Tactiv has grown its client base to include government and non-government organizations such as foundations and not-for-profit organizations. == Functionality == The functionality of Enquire can be broken down into 5 key lifecycle solutions, all fully integrated and supported by over 40 feature rich and configurable modules: Grant Management Contract Management Project Portfolio Management Procurement Management Relationship Management The system provides its platform to meet the needs of "off the shelf" customers looking for a ready to use best practice option as well as a fully configurable option for specific requirements. The system offers a client supplier portal for external applicants or suppliers, a management portal for internal team usage and an administration portal for clients to manage access, roles, information, and other configurations. Key functional modules include: Online authoring and publishing for forms and applications Workflows Project Tracking Performance Reporting Financial Reporting Stakeholder Communication Budget management Document Management Milestone tracking Payments and Variations Management KPI tracking and Impact reporting The Enquire system is used to report against the Queensland Government's Q2 Coast and Country Program and parts of the Australian Government's Caring for our Country program. There is also a strategic planning module, which provides functionality to manage core-business administration and reporting requirements, whilst providing visibility of key activities and their alignment against organizational goals and strategic objectives. The systems architecture supports a range of implementation models with the capacity to manage one-to-one, one-to-many and many-to-many relationships between investors and investees. Under the usage model within Queensland, Regional Bodies use Enquire to load project contracts and report against these online. The regional bodies also record output, target and financial information in Enquire, which can then be used for operational purposes including financial, performance and target reporting. == External Audit == The Australian National Audit Office Audit Report No.21 2007–08 undertook a case study on Enquire. It noted: "The Queensland Department of Environment and Resource Management has developed the first integrated web-based system [Enquire] to manage performance information about Natural Resource Management activities in Queensland." Four of Queensland's 14 regional bodies commented on Enquire through the ANAO's survey. These four regional bodies indicated that Enquire offers a means of consistent reporting at the State level.

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  European Grid Infrastructure

  EGI (originally an initialism for European Grid Infrastructure) is a federation of computing and storage resource providers that deliver advanced computing and data analytics services for research and innovation. The Federation is governed by its participants represented in the EGI Council and coordinated by the EGI Foundation. As of 2024, the EGI Federation supports 160 scientific communities worldwide and over 95,000 users in their intensive data analysis. The most significant scientific communities supported by EGI in 2022 were Medical and Health Sciences, High Energy Physics, and Engineering and Technology. The EGI Federation provideds services through over 150 data centres, of which 25 are cloud sites, in 43 countries and 64 Research Infrastructures (4 of which are members of the Federation). == Name == Originally, EGI stood for European Grid Infrastructure. This reflected its focus on providing access to high-throughput computing resources across Europe using Grid computing techniques. However, as EGI's service offerings expanded beyond traditional grid computing, particularly with the incorporation of federated cloud services, the original meaning of the acronym became less accurate. To emphasise the broader scope of EGI's services and avoid any confusion associated with the outdated term "grid," it is recommended to refer to EGI simply as EGI. == Structure == === EGI Federation === The EGI Federation delivers a scalable digital research infrastructure (e-infrastructure), empowering tens of thousands of researchers across diverse scientific disciplines. Through the EGI Federation, researchers gain access to advanced computing and data analytics capabilities, including large-scale data analysis, while benefiting from the collaborative efforts of hundreds of service providers from both public and private sectors, consolidating resources from Europe and beyond. Overall, the EGI Federation offers a range of services, encompassing distributed high-throughput computing and cloud computing, storage and data management capabilities, co-development of new solutions, expert support, and comprehensive training opportunities. This ecosystem propels collaboration, scientific progress and innovation. === EGI Foundation === The EGI Foundation is the coordinating body of the EGI Federation. It was established in 2010 with headquarters in Amsterdam, Netherlands. The Foundation coordinates the research and innovation efforts of its members, spanning technical areas critical to data-intensive science, including large-scale data processing and analysis, distributed Artificial Intelligence/Machine Learning, federated Identity and access management and the application of digital twins for research. The day-to-day running of the EGI Foundation is supervised by the Executive Board. The board’s members work closely with the EGI Director on operational, technical and financial issues. The Executive Board’s members are appointed by the EGI Council for a two-year term. === EGI Council === The EGI Council is responsible for defining the strategic direction of the EGI Federation. The Council acts as the senior decision-making and supervisory authority of the EGI Foundation, with a mandate to define the strategic direction of the entire EGI ecosystem. === EGI Services === EGI offers a suite of services to support data-intensive research. These services include compute resources, orchestration tools, storage and data management solutions, training programmes, security and identity services, and applications. Compute resources encompass cloud compute, cloud container compute, high-throughput compute, and software distribution. Orchestration tools include the Workload Manager and infrastructure manager. Storage and data management solutions include online storage, data transfer, and DataHub. Training programmes cover FitSM, ISO 27001, and general training infrastructure. EGI Check-in and Secrets Store are key security and identity services, while applications such as Notebooks and Replay enhance research productivity. In addition to services for Research, EGI also provides services for Federation and Business. Services for Federation are designed to help resource providers and user communities collaborate and share resources. EGI also offers a range of services to support businesses in their digital transformation. Through the EGI Digital Innovation Hub (EGI DIH), companies can access advanced computing resources, networking, funding and training opportunities, collaborate with research institutions, and test solutions before investing. == History == In 2002, the first large-scale experimental facility was successfully demonstrated by the DataGrid project under the lead of CERN with tens of technical architects from the major High Energy Physics institutes in the world. For the first time, distributed computing was applied to data-intensive processing. It aimed at developing a large-scale computational grid to facilitate distributed data-intensive scientific computing across High Energy Physics, Earth Observation, and Biology science applications. On 28 February 2003, the first software release of LCG-MW was published. gLite, the Lightweight Middleware for Grid Computing and LCG, Large Hadron Collider Computing Grid, are the cornerstone of the Worldwide LHC Computing Grid, which expanded over time towards the EGI Federation. 2004 marks the year of the first pilot infrastructure, seeing the participation of CERN and data centres in the United Kingdom, Spain, Germany, the Netherlands, France, Canada, Russia, Bulgaria, the Asia-Pacific region and Switzerland. Over the years, the infrastructure has grown into a federation of 128 data centres and 25 cloud providers serving more than 95,000 users worldwide. In 2004, the first data processing tasks started being formally recorded in a central accounting system. The EGI Accounting Portal provides the accounting data for Compute, Storage and Data services gathered from the data centres of the EGI Federation. A few years later, in 2010, EGI was established as the coordinating body of the EGI Federation to build an integrated pan-European infrastructure to support European research communities primarily. In the same year, EGI launched the flagship project EGI Inspire. That project brought together European organisations to establish a sustainable European Grid Infrastructure for large-scale data analysis. The success of the project was due to the adoption of a distributed computing model to solve big data problems. Moreover, EGI-Inspire harmonised operational policies across its federation of affiliated data centres and cloud service providers worldwide, integrating e-infrastructures from 57 countries. The EGI Federation was the first to apply federation to cloud provisioning, opening a new avenue in large-scale interactive data analysis. In 2015, within EGI Engage, opening a new avenue in large-scale interactive data analysis. The EGI Federated Cloud is an IaaS-type cloud, incorporating academic and private clouds and virtualised resources built using open standards. Its development is driven by the needs of the scientific community, resulting in a novel research e-infrastructure that relies on well-established federated operational services, making EGI a dependable resource for scientific endeavours. In 2015, EGI, EUDAT, GÉANT, LIBER and OpenAIRE published a position paper on a 'European Open Science Cloud for Research'. With the EOSC-hub project in 2016, EGI started contributing in practice to shaping the services for the EOSC. The work continued with a series of projects, like EOSC Enhance, EOSC Life and EOSC Synergy. With EGI-ACE and its contribution to EOSC Future, EGI has continued developing the EOSC Core. In early 2024, EGI started providing services to the EOSC EU Node, and with EOSC Beyond it will provide new EOSC Core capabilities and pilot additional national and thematic nodes. In October 2024, EUDAT, GÉANT, OpenAIRE, PRACE and EGI signed a Memorandum of Understanding establishing the European e-Infrastructures Assembly. This collaboration will bolster the position and promote the services of e-Infrastructures, empowering researchers across Europe to drive innovation and advance scientific discovery.

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  Chaotic cryptology

  Chaotic cryptology is the application of mathematical chaos theory to the practice of cryptography, the study or techniques used to privately and securely transmit information with the presence of a third-party or adversary. Since first being investigated by Robert Matthews in 1989, the use of chaos in cryptography has attracted much interest. However, long-standing concerns about its security and implementation speed continue to limit its implementation. Chaotic cryptology consists of two opposite processes: Chaotic cryptography and Chaotic cryptanalysis. Cryptography refers to encrypting information for secure transmission, whereas cryptanalysis refers to decrypting and deciphering encoded encrypted messages. In order to use chaos theory efficiently in cryptography, the chaotic maps are implemented such that the entropy generated by the map can produce required Confusion and diffusion. Properties in chaotic systems and cryptographic primitives share unique characteristics that allow for the chaotic systems to be applied to cryptography. If chaotic parameters, as well as cryptographic keys, can be mapped symmetrically or mapped to produce acceptable and functional outputs, it will make it next to impossible for an adversary to find the outputs without any knowledge of the initial values. Since chaotic maps in a real life scenario require a set of numbers that are limited, they may, in fact, have no real purpose in a cryptosystem if the chaotic behavior can be predicted. One of the most important issues for any cryptographic primitive is the security of the system. However, in numerous cases, chaos-based cryptography algorithms are proved insecure. The main issue in many of the cryptanalyzed algorithms is the inadequacy of the chaotic maps implemented in the system. == Types == Chaos-based cryptography has been divided into two major groups: Symmetric chaos cryptography, where the same secret key is used by sender and receiver. Asymmetric chaos cryptography, where one key of the cryptosystem is public. Some of the few proposed systems have been broken. The majority of chaos-based cryptographic algorithms are symmetric. Many use discrete chaotic maps in their process. == Applications == === Image encryption === Bourbakis and Alexopoulos in 1991 proposed supposedly the earliest fully intended digital image encryption scheme which was based on SCAN language. Later on, with the emergence of chaos-based cryptography hundreds of new image encryption algorithms, all with the aim of improving the security of digital images were proposed. However, there were three main aspects of the design of an image encryption that was usually modified in different algorithms (chaotic map, application of the map and structure of algorithm). The initial and perhaps most crucial point was the chaotic map applied in the design of the algorithms. The speed of the cryptosystem is always an important parameter in the evaluation of the efficiency of a cryptography algorithm, therefore, the designers were initially interested in using simple chaotic maps such as tent map, and the logistic map. However, in 2006 and 2007, the new image encryption algorithms based on more sophisticated chaotic maps proved that application of chaotic map with higher dimension could improve the quality and security of the cryptosystems. === Hash function === Chaotic behavior can generate hash functions, such as applying the Chirikov/Julia 3D trajectory translation into a SHA-512 hash. === Random number generation === The unpredictable behavior of the chaotic maps can be used in the generation of random numbers. Some of the earliest chaos-based random number generators tried to directly generate random numbers from the logistic map. Many more recent works did so using the numerical solutions of hyperchaotic systems of differential equations, either at the integer-order, or the fractional-order.

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  Social media use in the fashion industry

  Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com

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  Quantum image processing

  Quantum image processing (QIMP) is using quantum computing or quantum information processing to create and work with quantum images. Due to some of the properties inherent to quantum computation, notably entanglement and parallelism, it is hoped that QIMP technologies will offer capabilities and performances that surpass their traditional equivalents, in terms of computing speed, security, and minimum storage requirements. == Background == A. Y. Vlasov's work in 1997 focused on using a quantum system to recognize orthogonal images. This was followed by efforts using quantum algorithms to search specific patterns in binary images and detect the posture of certain targets. Notably, more optics-based interpretations for quantum imaging were initially experimentally demonstrated in and formalized in after seven years. In 2003, Salvador Venegas-Andraca and S. Bose presented Qubit Lattice, the first published general model for storing, processing and retrieving images using quantum systems. Later on, in 2005, Latorre proposed another kind of representation, called the Real Ket, whose purpose was to encode quantum images as a basis for further applications in QIMP. Furthermore, in 2010 Venegas-Andraca and Ball presented a method for storing and retrieving binary geometrical shapes in quantum mechanical systems in which it is shown that maximally entangled qubits can be used to reconstruct images without using any additional information. Technically, these pioneering efforts with the subsequent studies related to them can be classified into three main groups: Quantum-assisted digital image processing (QDIP): These applications aim at improving digital or classical image processing tasks and applications. Optics-based quantum imaging (OQI) Classically inspired quantum image processing (QIMP) A survey of quantum image representation has been published in. Furthermore, the recently published book Quantum Image Processing provides a comprehensive introduction to quantum image processing, which focuses on extending conventional image processing tasks to the quantum computing frameworks. It summarizes the available quantum image representations and their operations, reviews the possible quantum image applications and their implementation, and discusses the open questions and future development trends. == Quantum image representations == There are various approaches for quantum image representation, that are usually based on the encoding of color information. A common representation is FRQI (Flexible Representation for Quantum Images), that captures the color and position at every pixel of the image, and defined as: | I ⟩ = 1 2 n ∑ i = 0 2 2 n − 1 | c i ⟩ ⊗ | i ⟩ {\displaystyle \vert I\rangle ={\frac {1}{2^{n}}}\sum _{i=0}^{2^{2n-1}}\vert c_{i}\rangle \otimes \vert i\rangle } where | i ⟩ {\textstyle |i\rangle } is the position and | c i ⟩ = c o s θ i | 0 ⟩ + s i n θ i | 1 ⟩ {\textstyle \vert c_{i}\rangle =cos\theta _{i}\vert 0\rangle +sin\theta _{i}\vert 1\rangle } the color with a vector of angles θ i ∈ [ 0 , π / 2 ] {\textstyle \theta _{i}\in \left[0,\pi /2\right]} . As it can be seen, | c i ⟩ {\textstyle \vert c_{i}\rangle } is a regular qubit state of the form | ψ ⟩ = α | 0 ⟩ + β | 1 ⟩ {\displaystyle \vert \psi \rangle =\alpha \vert 0\rangle +\beta \vert 1\rangle } , with basis states | 0 ⟩ = ( 1 0 ) {\textstyle \vert 0\rangle ={\begin{pmatrix}1\\0\end{pmatrix}}} and | 1 ⟩ = ( 0 1 ) {\textstyle \vert 1\rangle ={\begin{pmatrix}0\\1\end{pmatrix}}} , as well as amplitudes α {\textstyle \alpha } and β {\textstyle \beta } that satisfy | α | 2 + | β | 2 = 1 {\textstyle \left|\alpha \right|^{2}+\left|\beta \right|^{2}=1} . Another common representation is MCQI (Multi-Channel Representation for Quantum Images), that uses the RGB channels with quantum states and following FRQI definition: | I ⟩ = 1 2 n + 1 ∑ i = 0 2 2 n − 1 | C R G B i ⟩ ⊗ | i ⟩ {\displaystyle \vert I\rangle ={\frac {1}{2^{n+1}}}\sum _{i=0}^{2^{2n-1}}\vert C_{RGB}^{i}\rangle \otimes \vert i\rangle } | C R G B i ⟩ = cos ⁡ θ R i | 000 ⟩ + cos ⁡ θ G i | 001 ⟩ + cos ⁡ θ B i | 010 ⟩ + sin ⁡ θ R i | 100 ⟩ + sin ⁡ θ G i | 101 ⟩ + sin ⁡ θ B i | 110 ⟩ + cos ⁡ θ α | 011 ⟩ + sin ⁡ θ α | 111 ⟩ {\displaystyle {\begin{aligned}{\begin{aligned}\vert C_{RGB}^{i}\rangle &={\cos \theta _{R}^{i}\vert 000\rangle }+{\cos \theta _{G}^{i}\vert 001\rangle }+{\cos \theta _{B}^{i}\vert 010\rangle }\\&\quad +{\sin \theta _{R}^{i}\vert 100\rangle }+{\sin \theta _{G}^{i}\vert 101\rangle }+{\sin \theta _{B}^{i}\vert 110\rangle }\\&\quad +{\cos {\theta _{\alpha }}\vert 011\rangle }+{\sin \theta _{\alpha }\vert 111\rangle }\end{aligned}}\end{aligned}}} Departing from the angle-based approach of FRQI and MCQI, and using a qubit sequence, NEQR (Novel Enhanced Representation for Quantum Images) is another representation approach, that uses a function f ( y , x ) = C y x q − 1 C y x q − 2 … C y x 1 C y x 0 {\textstyle f\left(y,x\right)=C_{yx}^{q-1}C_{yx}^{q-2}\ldots C_{yx}^{1}C_{yx}^{0}} to encode color values for a 2 n × 2 n {\displaystyle 2^{n}\times 2^{n}} image: | I ⟩ = 1 2 n ∑ y = 0 2 n − 1 ∑ x = 0 2 n − 1 | f ( y , x ) ⟩ | y x ⟩ {\displaystyle \vert I\rangle ={\frac {1}{2^{n}}}\sum _{y=0}^{2^{n}-1}\sum _{x=0}^{2^{n}-1}\vert f\left(y,x\right)\rangle \vert yx\rangle } == Quantum image manipulations == A lot of the effort in QIMP has been focused on designing algorithms to manipulate the position and color information encoded using flexible representation of quantum images (FRQI) and its many variants. For instance, FRQI-based fast geometric transformations including (two-point) swapping, flip, (orthogonal) rotations and restricted geometric transformations to constrain these operations to a specified area of an image were initially proposed. Recently, NEQR-based quantum image translation to map the position of each picture element in an input image into a new position in an output image and quantum image scaling to resize a quantum image were discussed. While FRQI-based general form of color transformations were first proposed by means of the single qubit gates such as X, Z, and H gates. Later, Multi-Channel Quantum Image-based channel of interest (CoI) operator to entail shifting the grayscale value of the preselected color channel and the channel swapping (CS) operator to swap the grayscale values between two channels have been fully discussed. To illustrate the feasibility and capability of QIMP algorithms and application, researchers always prefer to simulate the digital image processing tasks on the basis of the QIRs that we already have. By using the basic quantum gates and the aforementioned operations, so far, researchers have contributed to quantum image feature extraction, quantum image segmentation, quantum image morphology, quantum image comparison, quantum image filtering, quantum image classification, quantum image stabilization, among others. In particular, QIMP-based security technologies have attracted extensive interest of researchers as presented in the ensuing discussions. Similarly, these advancements have led to many applications in the areas of watermarking, encryption, and steganography etc., which form the core security technologies highlighted in this area. In general, the work pursued by the researchers in this area are focused on expanding the applicability of QIMP to realize more classical-like digital image processing algorithms; propose technologies to physically realize the QIMP hardware; or simply to note the likely challenges that could impede the realization of some QIMP protocols. == Quantum image transform == By encoding and processing the image information in quantum-mechanical systems, a framework of quantum image processing is presented, where a pure quantum state encodes the image information: to encode the pixel values in the probability amplitudes and the pixel positions in the computational basis states. Given an image F = ( F i , j ) M × L {\displaystyle F=(F_{i,j})_{M\times L}} , where F i , j {\displaystyle F_{i,j}} represents the pixel value at position ( i , j ) {\displaystyle (i,j)} with i = 1 , … , M {\displaystyle i=1,\dots ,M} and j = 1 , … , L {\displaystyle j=1,\dots ,L} , a vector f → {\displaystyle {\vec {f}}} with M L {\displaystyle ML} elements can be formed by letting the first M {\displaystyle M} elements of f → {\displaystyle {\vec {f}}} be the first column of F {\displaystyle F} , the next M {\displaystyle M} elements the second column, etc. A large class of image operations is linear, e.g., unitary transformations, convolutions, and linear filtering. In the quantum computing, the linear transformation can be represented as | g ⟩ = U ^ | f ⟩ {\displaystyle |g\rangle ={\hat {U}}|f\rangle } with the input image state | f ⟩ {\displaystyle |f\rangle } and the output image state | g ⟩ {\displaystyle |g\rangle } . A unitary transformation can be implemented as a unitary evolution. Some basic and commonly used image transforms (e.g., the Fourier, Hadamard, an

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  Social knowledge management

  Social knowledge management is a business approach that aims to leverage the collective intelligence and social interactions of an organization’s members and stakeholders. It is a branch of knowledge management, which is a multidisciplinary field that deals with the creation, sharing, and use of knowledge in various domains, such as business, economics, psychology, and information management. Knowledge management seeks to enhance organizational performance, innovation, and competitiveness by managing the intangible assets of an organization, such as human capital, know-how, technology, customers, and networks. Social media plays a crucial role in social knowledge management by enhancing communication, collaboration, and learning among individuals and groups, both internally and externally. It offers valuable insights and feedback from customers, partners, and stakeholders, and aids in generating and disseminating new knowledge. In a business context, social media is utilized for various purposes, including sentiment analysis, social learning, social collaboration, and social knowledge management. Social knowledge management is one of the application areas of social media in a business context next to others like sentiment analysis, social learning or social collaboration. Social media use by businesses can strive to achieve the following things from social media strategy point of view: learn, listen, engage in conversation, measure and refine, develop capabilities, define activities, prioritize objectives etc. Social media are not only transforming private communication and interaction, they also will transform how people work. With social media knowledge work in organizations can be optimized extremely: like a better distribution sharing and access to knowledge. This will be more and more important, as in today's business world, speed and complexity increase dramatically, while work environments change constantly. == Examples of Social KM platforms == Elium, a European software application which combines social tagging, bookmarking and networking paradigms to address internal information management purposes. Sciomino was a startup enterprise social network for Social Knowledge Management.

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  Social employee

  A social employee is a worker operating within a social business model. Following an organization's social computing guidelines, social employees use social media tools both for internal workflow and collaboration purposes and for external engagement with customers, prospects and stakeholders through a combination of social media marketing, content marketing, social marketing, and social selling. Social employee programs are considered to be as much about culture and engagement as they are about business processes and best practices. In addition to increased leads and sales, social employee best practices are said to improve business outcomes important to social media marketing, such as increased connections and web traffic, improved brand identification and "chatter", and better customer advocacy. == Overview == The term "social employee" was first introduced to describe those exhibiting the emerging characteristics of workers operating under a social business model. The term is often used interchangeably with similar designations like "employee advocate" or "social employee advocate". Crucial to the perceived value of the social employee is the concept of the digital footprint. While organizations are able to generate large bases of followers through social media, research shows that brand marketing and engagement efforts through these networks are not as effective as those of individual employees. In fact, some research indicates that employee experts are more trusted than any other member of an organization. Because of this, social employee programs are designed to train, empower, and support employee engagement efforts in the hopes of authentically engaging larger communities, increasing the frequency of shares, reviews, and other forms of "earned media" and expanding the brand's presence on the web. == The personal or employee brand == A foundational concept of the social employee is the idea of the personal or employee brand. This concept first gained popular attention in a 1997 FastCompany article by business leader Tom Peters titled "The Brand Called You". In the article, Peters argued that the premium placed on branding impacted workers' lives to such an extent that creating and cultivating a distinct personal brand had become a professional necessity. According to Peters, doing so built trust, loyalty, visibility, influence, and employability. With increased adoption of social media tools by both businesses and consumers in the early 21st century, many business leaders became increasingly concerned with social engagement, both internally among employees and externally with customers and other stakeholders. While many in the business community acknowledged the potential social tools had for improved collaboration, productivity, and brand messaging, the concern that employees would misrepresent their brand, disclose proprietary information, or otherwise damage their company's reputation or ability to conduct business persisted. As a result, many began to advocate for employee branding as a solution to this problem. This helped give new meaning to the concept of brand ambassadorship, positioning everyday employees in public, and potentially high-profile, engagement roles. == Characteristics == === Engaged === Because social employee advocacy is dependent on the perceived authenticity of the employee, engagement is highly valued in social organizations. Further, data show the measurable impact of employee engagement on organizational productivity and profitability: Happy employees were found to be 12 percent more productive. In one study, engaged employees were found to be 38 percent more likely to produce at above-average rates. In another, organizations with engaged employees had a 19 percent higher than average shareholder return, while organizations with disengaged employees experienced shareholder return that was 44 percent below average. Engaged companies were found to outperform disengaged companies by up to 202 percent. Companies with strong focus on culture were found to have an average 13.9 percent turnover rate, while those with a low focus experience were found to have a 48.4 percent turnover rate. === Flexible job environment and work–life balance === The number of professionals working mobile or remote has risen considerably since 2010. While estimates vary, one study found that number of organizations with mobile or remote employees is expected to rise from 24 percent in 2012 to 89 percent by 2020. Other research has estimated that by 2020, 105.4 million professionals will work remotely in America, about 72.3 percent of the total workforce. This change has been linked to a rise in social technologies, including biometrics, wearables, near-field communications, and augmented reality. Social employees have also put a greater emphasis on work–life balance, with many believing that advances in technology can directly support efforts in this area. Purported benefits of this shift include a more flexible workforce, reduced business costs, and greater organizational leverage in attracting and retaining top talent. === Buys into the brand's story === In 2009, thought leader Simon Sinek presented a speech called "How Great Leaders Inspire Action" at a TEDxPugetSound event. Sinek's central argument in this speech was, "People don't buy what you do. They buy why you do it." This concept—that the story behind a business or product offering is a more compelling sales tool than the product itself—is frequently cited in social media marketing as a way to build authentic connections with stakeholders. However, others have argued that for employees to share a brand's story authentically, they must be engaged in that story themselves, and as a result, many companies have made storytelling part of their culture programs. === Collaborative === An implicit tenet in social business is that social technologies aren't a barrier to productivity, but rather a path to increased connectivity. The shift in enterprise software systems like IBM Connections to incorporate social communication models, such as mentions, wikis, and newsfeeds, reflects the changing communication dynamics within business. With an increase in diversity and sophistication in collaborative software platforms, social organizations have sought to find new creative ways to utilize these tools and secure employee buy-in around them. Crowdsourcing has also become popular in social businesses. Examples include AT&T's program The Innovation Pipeline (TIP), begun in 2009, which has generated over 28,000 ideas that have led to over 75 projects with funding exceeding $44 million. IBM has also put considerable resources into such processes, producing its social computing guidelines through employee crowdsourcing, as well as its Connections platform through the Technology Adoption Program (TAP), a more formalized crowdsourcing initiative. Another popular form of internal collaboration is the hack day, or hackathon. Organizations such as Netflix, Facebook, and IBM use hack days to pull employees out of their day-to-day work environments and encourage them to collaborate in nontraditional ways in an attempt to drive disruptive innovation. Social employees are often encouraged to seek external collaboration opportunities with customers and prospects. For example, Procter & Gamble introduced the Live Well Collaborative to connect with external stakeholders and develop products and services for the 50+ demographic. === Social listener === A social listener is someone who engages in social listening, or social media monitoring, for professional means. Social employees can use social media monitoring for a variety of reasons, including professional development, industry news and trends, and gauging market sentiment. Some have argued that social listening is one of the most important components of social business, as it enables organizations to collect rich market data, make more informed strategic decisions, and respond to customer needs more authentically. === Customer-centric === Advocates of customer-centricity in social business argue that social media has changed the dynamic from one-way brand messaging to shared interactions between brand and customer. Brand and customer engagement is seen as a means of creating more lasting connections with customers and prospects and empowering them to become brand promoters. Customer-centric interactions are seen to have distinct value to brands, as research shows that prospects are far more likely to trust brand-related messaging from a friend or family member than they are from a brand. As a means of building social employees, some social advocates have also called for a broader definition of customer to include the employees themselves. In the book The Pursuit of Social Business Excellence, authors Vala Afshar and Brad Martin made the following argument: A social business operates with the guiding principle that each employee's responsi

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