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  Amaq News Agency

  Amaq News Agency (Arabic: وكالة أعماق الإخبارية, romanized: Wakālat Aʻmāq al-Ikhbārīyah) is a news outlet linked to the Islamic State (IS). Amaq is often the "first point of publication for claims of responsibility" for terrorist attacks in Western countries by the Islamic State. In March 2019, Amaq News Agency was designated as a foreign terrorist organization by the United States Department of State. == History == Among the founders of Amaq was Syrian journalist Baraa Kadek, who joined IS in late 2013, Abu Muhammad al-Furqan, and seven others who originally worked for Halab News Network. According to The New York Times, it has a direct connection with IS, from which it "gets tips". Its name was taken from Amik Valley in Hatay Province, which is mentioned in a hadith as the site of an "apocalyptic victory over non-believers". Amaq News Agency was first noticed by SITE during the Siege of Kobanî (Syria) in 2014, when its updates were shared among IS fighters. It became more widely known after it began reporting claims of responsibility for terrorist attacks in Western countries, such as the 2015 San Bernardino attack, for which IS officially claimed responsibility the next day. An Amaq cameraman shot the first footage of the capture of Palmyra in 2015. Amaq launched an official mobile app in 2015 and has warned against unofficial versions that reportedly have been used to spy on its users. It also uses a Telegram account. It had a WordPress-based blog, but it was removed without explanation in April 2016. On 12 June 2016, IS claimed responsibility for the Pulse nightclub shooting through Amaq, without prior knowledge of the attack. The shooter, Omar Mateen had later pledged allegiance to IS via a phone call with emergency services. On 31 May 2017, a Facebook post announced Amaq's founder, Baraa Kadek AKA Rayan Meshaal, had been killed with his daughter by an American airstrike on Mayadin. The post was reportedly made by his younger brother. Reuters could not immediately verify this account. On 27 July 2017, the US confirmed that Kadek had been killed by a coalition airstrike near Mayadin between 25 and 27 May 2017. In June 2017, German police arrested a 23-year-old Syrian man identified only as Mohammed G., accusing him of communicating with the alleged perpetrator of the 2016 Malmö Muslim community centre arson in order to report to Amaq. On 21 March 2019, the U.S. Department of State officially deemed Amaq an alias of IS, and thus a Foreign Terrorist Organization. On 22 March 2024, the Islamic State claimed responsibility for the Crocus City Hall attack through Amaq, U.S. officials confirmed the claim shortly after. A day after the attack, Amaq published a video of the attack, filmed by one of the attackers. It showed the attackers shooting victims and slitting the throat of another, while the filming attacker praises Allah and speaks against infidels. == Character == Amaq publishes a stream of short news reports, both text and video, on the mobile app Telegram. The reports take on the trappings of mainstream journalism, with "Breaking News" headings, and embedded reporters at the scenes of IS battles. The reports try to appear neutral, toning down the jihadist language and sectarian slurs IS uses in its official releases. Charlie Winter of the Transcultural Conflict and Violence Initiative at Georgia State University, and Rita Katz of SITE Intelligence Group in Washington say Amaq functions much like the state-owned news agency of IS, though the group does not acknowledge it as such. Katz said it behaves "like a state media". Amaq appears to have been allowed to develop by IS as a way to have a news outlet that is controlled by the group but is somewhat removed from it, giving IS more of the appearance of legitimacy. == Reliability == According to Rukmini Callimachi in The New York Times: "Despite a widespread view that the Islamic State opportunistically claims attacks with which it has little genuine connection, its track record—minus a handful of exceptions—suggests a more rigorous protocol. At times, the Islamic State has got details wrong, or inflated casualty figures, but the gist of its claims is typically correct." According to Callimachi, the group considers itself responsible for acts carried out by people who were inspired by its propaganda, as well as acts carried out by its own personnel and in some instances, had claimed attacks before the identities of the killers were known. Graeme Wood writing in The Atlantic in October 2017, wrote "The idea that the Islamic State simply scans the news in search of mass killings, then sends out press releases in hope of stealing glory, is false. Amaq may learn details of the attacks from mainstream media ... but its claim of credit typically flows from an Amaq-specific source." An October 2017 article in The Hill, points to two false claims made in the summer of 2017, the Resorts World Manila attack and a false claim that bombs had been planted at Charles de Gaulle Airport in Paris. Also, a claimed IS connection to the 2017 Las Vegas shooting proved to be false. According to Rita Katz on the SITE Intelligence Group website, calling a terrorist a "soldier of the caliphate (warrior from the caliphate)" in a statement issued by Amaq, was the usual way in which IS indicated that it inspired an attack. Centrally coordinated attacks were usually described as "executed by a detachment belonging to the Islamic State", and were often announced by both Amaq and by IS' central media command. == Online presence == In November 2019, Belgian police said they had carried out a successful cyberattack on Amaq, thus leaving IS without an operational communication channel. However, Amaq has since regained online presence, primarily on dark web platforms to make it harder for law enforcement to take them down without physical access to the server hosting the specific platform.

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  JustWatch

  JustWatch is a website that provides information on the availability of films and TV shows on various streaming platforms such as Netflix, HBO Max, Disney+, Hulu, Peacock, Fandango at Home, Apple TV, and Amazon Prime Video, among others. It is also available as a mobile application and smart TV application. JustWatch provides a search engine that allows users to discover which digital platforms host a particular movie or TV series. As of November 2023, JustWatch is available to users in 139 countries. == Features == JustWatch functions as a search engine by aggregating information about the online availability of films and TV series from video-on-demand streaming services. It aggregates information from more than 100 video content libraries, as well providing information about video resolution quality, pricing, and purchase or rental options. The website includes various filters for searching, including genre, price, release date, rating, and popularity. Users are also able to create lists of shows and movies and to share these lists with other users. == History == JustWatch GmbH is an international database company that is privately held and headquartered in Berlin, Germany. The company specializes in the online availability of movies and TV series. In addition to its user-facing website, the company also has an advertising-focused arm, JustWatch Media, that works with corporate clients, using data about what people watch that it gleans from user behavior to help entertainment companies tailor their marketing strategies. Its clients include Universal Pictures, Paramount Pictures, and Sony Pictures, among others. Development of the website began in 2014, and it was launched in the U.S. and Germany in February 2015. In 2018, the company received funding to improve databases within the European Union. In December 2019, the company acquired a rival streaming aggregation service, GoWatchIt, from Plexus Entertainment. JustWatch also used the acquisition to open its first New York office. In 2019, JustWatch had over 30 million users across 38 countries. By 2020, the company's streaming aggregation service was available in over 45 countries. By November 2023, it was available in 139 countries, and had over 40 million monthly users. === Founding === JustWatch was co-founded in 2013 by David Croyé, Cristoph Hoyer, Kevin Hiller, Dominik Raute, Ingke Weimert, and Michael Wilken. In a company blog post from February 2017, Croyé described the group of co-founders as all having previously "worked in leading roles at successful international tech-startups in Berlin." Croyé, who currently holds the title of CEO at JustWatch GmbH, had previously worked as the chief marketing officer at kaufDA, a European location-based mobile coupon and promotion service, and the background of other co-founders included time at the adtech company Trademob and the streaming site MyVideo. Startup capital for the website initially came from the founders themselves. Croyé in particular was able to reinvest funds he had obtained from the sale of kaufDA to Axel Springer, a European media company, in March 2011. Since 2015, the company has had at least one additional round of seed funding, with investors including venture capital groups CG Partners and STS Ventures.

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  Waveform graphics

  Waveform graphics is a simple vector graphics system introduced by Digital Equipment Corporation (DEC) on the VT55 and VT105 terminals in the mid-1970s. It was used to produce graphics output from mainframes and minicomputers. DEC used the term "waveform graphics" to refer specifically to the hardware, but it was used more generally to describe the whole system. The system was designed to use as little computer memory as possible. At any given X location it could draw two dots at given Y locations, making it suitable for producing two superimposed waveforms, line charts or histograms. Text and graphics could be mixed, and there were additional tools for drawing axes and markers. The waveform graphics system was used only for a short period of time before it was replaced by the more sophisticated ReGIS system, first introduced on the VT125 in 1981. ReGIS allowed the construction of arbitrary vectors and other shapes. Whereas DEC normally provided a backward compatible solution in newer terminal models, they did not choose to do this when ReGIS was introduced, and waveform graphics disappeared from later terminals. == Description == Waveform graphics was introduced on the VT55 terminal in October 1975, an era when memory was extremely expensive. Although it was technically possible to produce a bitmap display using a framebuffer using technology of the era, the memory needed to do so at a reasonable resolution was typically beyond the price point that made it practical. All sorts of systems were used to replace computer memory with other concepts, like the storage tubes used in the Tektronix 4010 terminals, or the zero memory racing-the-beam system used in the Atari 2600. DEC chose to attack this problem through a clever use of a small buffer representing only the vertical positions on the screen. Such a system could not draw arbitrary shapes, but would allow the display of graph data. The system was based on a 512 by 236 pixel display, producing 512 vertical columns along the X-axis, and 236 horizontal rows on the Y-axis. Y locations were counted up from the bottom, so the coordinate 0,0 was in the lower left, and 511, 235 in the upper right. Had this been implemented using a framebuffer with each location represented by a single bit, 512 × 236 × 1 = 120,832 bits, or 15,104 bytes, would have been required. At the time, memory cost about $50 per kilobyte, so the buffer alone would cost over $700 (equivalent to $4,570 in 2025). Instead, the waveform graphic system used one byte of memory for each X axis location, with the byte's value representing the Y location. This required only 512 bytes for each graph, a total of 1024 bytes for the two graphs. Drawing a line required the programmer to construct a series of Y locations and send them as individual points, the terminal could not connect the dots itself. To make this easier, the terminal automatically incremented the X location every time an Y coordinate was received, so a graph line could be sent as a long string of numbers for subsequent Y locations instead of having to repeatedly send the X location every time. Drawing normally started by sending a single instruction to set the initial X location, often 0 on the left, and then sending in data for the entire curve. The system also included storage for up to 512 markers on both lines. These were always drawn centered on the Y value of the line they were associated with, meaning that a simple on/off indication for X locations was all that was needed, requiring only 1024 bits, or 128 bytes, in total. The markers extended 16 pixels vertically, and could only be aligned on 16-pixel boundaries, so they were not necessarily centered across the underlying graph. Markers were used to indicate important points on the graph, where a symbol of some sort would normally be used. The system also allowed a vertical line to be drawn for every horizontal location and a horizontal one at every vertical location. These were also stored as simple on/off bits, requiring another 128 bytes of memory. These lines were used to draw axes and scale lines, or could be used for a screen-spanning crosshair cursor. A separate set of two 7-bit registers held additional information about the drawing style and other settings. Although complex from the user's perspective, this system was easy to implement in hardware. A cathode ray tube produces a display by scanning the screen in a series of horizontal motions, moving down one vertical line after each horizontal scan. At any given instant during this process, the display hardware examines a few memory locations to see if anything needs to be displayed. For instance, it can determine whether to draw a marker on graph 0 by examining register 1 to see if markers are turned on, looking in the marker buffer to see if there is a 1 at the current X location, and then examining the Y location of graph 0 to see if it is within 16 pixels of the current scan line. If all of these are true, a spot is drawn to present that portion of the marker. As this will be true for 16 vertical locations during the scanning process, a 16-pixel high marker will be drawn. Sold alone, the VT55 was priced at $2,496 (equivalent to $16,295 in 2025),. Like other models of the VT50 series, the terminal could be equipped with an optional wet-paper printer in a panel on the right of the screen. This added $800 (equivalent to $5,223 in 2025) to the price. DEC also offered VT55 in a package with a small model of the PDP-11 to create one model of the DEClab 11/03 system. The DEClab normally sold for $14,000 (equivalent to $91,397 in 2025) with a DECwriter II (LA36) hard-copy terminal for $15,000 (equivalent to $97,925 in 2025), with the VT55. The system had I/O channels for up to 15 lab devices, and included libraries for FORTRAN and BASIC for reading the data and creating graphs. The fairly extensive VT55 Programmers Manual covered the latter in depth. == Commands and data == Data was sent to the terminal using an extended set of codes similar to those introduced on the VT52. VT52 codes generally started with the ESC character (octal 33, decimal 27) and was then followed by a single letter instruction. For instance, the string of four characters ESC H ESC J would reposition the cursor in the upper left (home) and then clear the screen from that point down. These codes were basically modeless; triggered by the ESC the resulting escape mode automatically exited again when the command was complete. Escape codes could be interspersed with display text anywhere in the stream of data. In contrast, the graphics system was entirely modal, with escape sequences being sent to cause the terminal to enter or exit graph drawing mode. Data sent between these two codes were interpreted by the graphics hardware, so text and graphics could not be mixed in a single stream of instructions. Graphics mode was entered by sending the string ESC 1, and exited again with the string ESC 2. Even the commands within the graphics mode were modal; characters were interpreted as being additional data for the previous load character (command) until another load character is seen. Ten load characters were available: @ - no operation, used to tell the terminal the last command is no longer active A - load data into register 0, selecting the drawing mode for the two graphs I - load data into register 1, selecting other drawing options H - load the starting X position (Horizontal) for the following commands B - load data for Y locations for graph 0 starting at the H position selected earlier J - load data for Y locations for graph 1 starting at the H position selected earlier C - store a marker on graph 0 at the following X location K - store a marker on graph 1 at the following X location D - draw a horizontal line at the given Y location L - draw a vertical line at the given X location X and Y locations were sent as 10-bit decimal numbers, encoded as ASCII characters, with 5 bits per character. This means that any number within the 1024 number space (210) can be stored as a string of two characters. To ensure the characters can be transmitted over 7-bit links, the pattern 01 is placed in front of both 5-bit numbers, producing 7-bit ASCII values that are always within the printable range. This results in a somewhat complex encoding algorithm. For instance, if one wanted to encode the decimal value 102, first you convert that to the 10-bit decimal pattern 0010010010. That is then split that into upper and lower 5-bit parts, 00100 and 10010. Then append 01 binary to produce 7-bit numbers 0100100 and 0110010. Individually convert back to decimal 40 and 50, and then look up those characters in an ASCII chart, finding ( and 2. These have to be sent to the terminal least significant character first. If these were being used to set the X coordinate, the complete string would be H2(. When used as X and Y locations for the graphs, extra digits were ignored. For instance, the 512 pixel X axis r

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  Thermal attack

  A thermal attack (aka thermal imaging attack) is an approach that exploits heat traces to uncover the entered credentials. These attacks rely on the phenomenon of heat transfer from one object to another. During authentication, heat transfers from the users' hands to the surface they are interacting with, leaving heat traces behind that can be analyzed using thermal cameras that operate in the far-infrared spectrum. These traces can be recovered and used to reconstruct the passwords. In some cases, the attack can be successful even 30 seconds after the user has authenticated. Thermal attacks can be performed after the victim had authenticated, alleviating the need for in-situ observation attacks (e.g., shoulder surfing attacks) that can be affected by hand occlusions. While smudge attacks can reveal the order of entries of graphical passwords, such as the Android Lock Patterns, thermal attacks can reveal the order of entries even in the case of PINs or alphanumeric passwords. The reason thermal attacks leak information about the order of entry is because keys and buttons that the user touches first lose heat over time, while recently touched ones maintain the heat signature for a longer time. This results in distinguishable heat patterns that can tell the attacker which entry was entered first. Thermal attacks were shown to be effective against plastic keypads, such as the ones used to enter credit card's PINs in supermarkets and restaurants, and on handheld mobile devices such as smartphones and tablets. In their paper published at the Conference on Human Factors in Computing Systems (CHI 2017), Abdelrahman et al. showed that the attack is feasible on today's smartphones. They also proposed some ways to mitigate the attack, such as swiping randomly on the screen to distort the heat traces, or forcing maximum CPU usage for a few seconds. Thermal attacks can also infer passwords from heat traces on keyboards. Researchers at the University of Glasgow showed that attackers who use AI methods can be more effective in performing thermal attacks. Their study presents a new tool called ThermoSecure and evaluates it in two user studies. The results show that ThermoSecure can successfully attack passwords with an average accuracy of 92% to 55%, depending on the length of the password. The effectiveness of thermal attacks also depends on typing behavior and the material of the keycaps. ABS keycaps, which retain heat traces longer, are more vulnerable to thermal attacks. The study also discusses ways to protect against thermal attacks and presents seven potential mitigation approaches. Dr Khamis, who led the development of the technology with Norah Alotaibi and John Williamson, said with thermal imaging cameras more affordable than ever and machine learning becoming more accessible, it was "very likely that people around the world are developing systems along similar lines to ThermoSecure in order to steal passwords". == Thermal Attack Mitigation == === Simple and Practical Measures === One basic and effective way to mitigate thermal attacks is to deliberately create heat noise over the input interface, such as a keypad or keyboard, after entering a password. For instance, placing one's palm over the entire interface for a few seconds after use can obscure the thermal pattern left by the fingers, making it much more difficult for an unauthorized user to interpret the heat traces. === Range of Proposed Strategies === In addition to simple methods, researchers have developed a spectrum of mitigation strategies to counter thermal attacks. These strategies encompass 15 different approaches including: Use of Biometrics: Replacing traditional pin codes or passwords with biometric authentication, such as fingerprint recognition or facial recognition, eliminates the issue of residual heat on keypads. Heating the Interface: Implementing technology to slightly warm up the keypad can effectively neutralize the heat traces left by fingers, preventing thermal cameras from capturing the pattern. Randomizing Key Layouts: Employing dynamic key layouts that change positions every time the interface is used, making it impossible to correlate heat patterns with static input positions. === Technological Intervention on Thermal Cameras === Another avenue for mitigation is to address the issue at the source by modifying thermal cameras. Proposals have been made to develop thermal cameras that can automatically detect vulnerable interfaces such as keyboards or keypads. When these interfaces are detected within the camera's field of view, the camera would be programmed to prevent the user from recording images of them. This solution, however, would require widespread adoption by thermal camera manufacturers. Additionally, the approach is particularly viable for thermal cameras connected to a computing device, such as a smartphone, which can process the images in real time. Many affordable thermal cameras are standalone and do not have connectivity or processing capabilities. However, thermal cameras designed for connection to mobile devices can utilize the smartphone's processing power, making this mitigation approach feasible for such devices.

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  Cups (app)

  Cups (stylized as CUPS) was a mobile app launched in New York City in April 2014. It was a mobile payment and discovery platform for independent coffee shops nearby. The app was active in more than 400 cafes in New York, San Francisco, Philadelphia, Nashville, Minneapolis and Saint Paul, and other U.S. cities. == History == Cups was founded in Israel in 2012 by Gilad Rotem and four other co-founders, who were all high school friends. The company ran a limited beta pilot in Tel Aviv and Jerusalem, featuring 80 locations, from September 2012 until September 2014. Customers received all-you-can-drink coffee at certain coffee shops in Tel Aviv for approximately $45 a month. In October 2013, the founders relocated to New York. Cups participated in the Entrepreneur's Roundtable Accelerator program and went live in New York in 2014, initially working with 50 small coffee shops in Manhattan and Brooklyn. In early 2016, the company launched 30 locations in Philadelphia in February, followed by 40 more locations in San Francisco in March. == Functionality == The Cups app gave the user a list of the nearest participating coffee shops to their current location. The app user can order a drink using the app and pay the cashier with their phone. The cashier would enter a code that entered the purchase into the app's system. The app also allowed for onboard tipping and food purchases. The company reimbursed the coffee shop and kept a portion of their sales. In early 2016, the Cups Café Network was launched, using bulk purchasing power to land discounts with service providers which would normally be reserved for larger chains. In this way, the company aimed to help its café partners compete with the larger coffee chains.

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  Sports Card Investor

  Sports Card Investor is an American sports collectibles media platform and mobile application founded by Geoff Wilson. The platform provides market data, analysis, and editorial content focused on sports trading cards and related collectibles. It operates a website, mobile app, and digital media channels covering developments in the sports card industry. The company posted its first YouTube video in July 2019, shortly before a period of rapid growth in sports card collecting in the early 2020s, which was marked by increased trading volumes and mainstream media attention. == History == Sports Card Investor was founded by Geoff Wilson, an entrepreneur and collector who began publishing sports card–related content online before launching the platform's dedicated app and subscription tools. In February 2020, the company launched Market Movers, the first website and app to chart sports card prices and track card collections. The platform expanded its media presence through partnerships and distribution agreements. In 2023, Yahoo Sports announced a new collectibles coverage initiative that included additional content from Sports Card Investor. In February 2024, the Sports Card Investor studio relocated to CardsHQ in Atlanta, Georgia, and visitors to the facility can watch Sports Card Investor videos being filmed. == Platform and content == The Sports Card Investor app provides users with pricing data, portfolio-tracking tools, and market-trend analysis for trading cards. The company also produces video and editorial content discussing market developments, grading trends, and major card releases. Coverage in industry publications has referenced Sports Card Investor in discussions about shifts in sports card licensing rights and hobby market reactions. == Industry context == The growth of Sports Card Investor coincided with a broader resurgence in trading card markets, including record sales and expanded retail presence. Mainstream outlets have cited the company and its founder in reporting on collectibles investing trends, grading practices, and market volatility. The Sports Card Investor app has attracted over 37,000 reviews on the Apple App Store, reflecting its strong user engagement within the sports card community.

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  Security.txt

  security.txt is an accepted standard for website security information that allows security researchers to report security vulnerabilities easily. The standard prescribes a text file named security.txt in the well known location, similar in syntax to robots.txt but intended to be machine and human readable, for those wishing to contact a website's owner about security issues. security.txt files have been adopted by Google, GitHub, LinkedIn, and Facebook. == History == The Internet Draft was first submitted by Edwin Foudil in September 2017. At that time it covered four directives, "Contact", "Encryption", "Disclosure" and "Acknowledgement". Foudil expected to add further directives based on feedback. In addition, web security expert Scott Helme said he had seen positive feedback from the security community while use among the top 1 million websites was "as low as expected right now". In 2019, the Cybersecurity and Infrastructure Security Agency (CISA) published a draft binding operational directive that requires all US federal agencies to publish a security.txt file within 180 days. The Internet Engineering Steering Group (IESG) issued a Last Call for security.txt in December 2019 which ended on January 6, 2020. A study in 2021 found that over ten percent of top-100 websites published a security.txt file, with the percentage of sites publishing the file decreasing as more websites were considered. The study also noted a number of discrepancies between the standard and the content of the file. In April 2022 the security.txt file has been accepted by Internet Engineering Task Force (IETF) as RFC 9116. == File format == security.txt files can be served under the /.well-known/ directory (i.e. /.well-known/security.txt) or the top-level directory (i.e. /security.txt) of a website. The file must be served over HTTPS and in plaintext format.

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  Cryptographic module

  A cryptographic module is a component of a computer system that securely implements cryptographic algorithms, typically with some element of tamper resistance. NIST defines a cryptographic module as "The set of hardware, software, and/or firmware that implements security functions (including cryptographic algorithms), holds plaintext keys and uses them for performing cryptographic operations, and is contained within a cryptographic module boundary." Hardware security modules, including secure cryptoprocessors, are one way of implementing cryptographic modules. Standards for cryptographic modules include FIPS 140-3 and ISO/IEC 19790.

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  Stochastic parrot

  In machine learning, the term stochastic parrot is a metaphor that frames large language models as systems that statistically mimic text without real understanding. The word "stochastic" – from the ancient Greek "στοχαστικός" (stokhastikos, 'based on guesswork') – is a term from probability theory meaning "randomly determined". The word "parrot" refers to parrots' ability to mimic human speech. The term was introduced in a 2021 paper on AI ethics titled "On the Dangers of Stochastic Parrots: Can Language Models Be Too Big? 🦜" and authored by Timnit Gebru, Emily M. Bender, Angelina McMillan-Major, and Margaret Mitchell. The paper outlined possible risks associated with large language models (LLMs). In December 2020, it was the subject of a workplace dispute between Gebru (then co-leader of Google's Ethical Artificial Intelligence Team) and Google, which had requested the retraction of the paper. The incident culminated in Gebru's controversial departure from the company. The paper was later presented at the 2021 ACM Conference, and the term "stochastic parrot" has seen widespread use in academic research concerning generative AI and LLMs. The term has been interpreted negatively as an insult towards AI. == Background == Timnit Gebru is an AI ethics researcher, Emily M. Bender is a linguist specializing in computational linguistics, and Margaret Mitchell is a computer scientist specializing in algorithmic bias. Gebru had joined Google in 2018, where she co-led a team on the ethics of artificial intelligence with Mitchell. In late 2020, the paper "On the Dangers of Stochastic Parrots: Can Language Models Be Too Big? 🦜" was co-written by Gebru and five other researchers, four of whom were Google employees. The paper argues that large language models (LLMs) present significant risks such as environmental and financial costs, inscrutability leading to unknown dangerous biases, and potential for deception as LLMs do not understand the concepts underlying what they learn. The paper states that LLMs are "stitching together sequences of linguistic forms ... observed in its vast training data, according to probabilistic information about how they combine, but without any reference to meaning." Therefore, they are labeled "stochastic parrots". === Dismissal of Gebru by Google === After the paper was submitted for consideration to the 2021 ACM Conference, Google requested that Gebru either retract the paper from the conference or remove the names of Google employees from it. Gebru refused to do so without further discussion, and emailed Google Research vice president Megan Kacholia that if the company could not explain the request for retraction and address other concerns regarding similar projects, she would plan to resign after a transition period, stating that they could "work on a last date". The following day, on December 2, 2020, Gebru received an email saying that Google was "accepting her resignation". Her abrupt firing sparked protests by Google employees and negative publicity for the company. == Usage == The phrase has been used by AI skeptics to signify that LLMs lack understanding of the meaning of their outputs. Sam Altman, CEO of OpenAI, used the term shortly after the release of ChatGPT in December 2022, tweeting "i am a stochastic parrot, and so r u". The term was nominated as the 2023 AI-related Word of the Year by the American Dialect Society. == Debate == Some LLMs, such as ChatGPT, have become capable of interacting with users in convincingly human-like conversations. The development of these new systems has deepened the discussion of the extent to which LLMs understand or are simply "parroting". According to machine learning researchers Lindholm, Wahlström, Lindsten, and Schön, the term "stochastic parrot" highlights two vital limitations of LLMs: LLMs are limited by the data they are trained on and are simply stochastically repeating contents of datasets. Because they are just making up outputs based on training data, LLMs do not understand if they are saying something incorrect or inappropriate. Lindholm et al. noted that, with poor quality datasets and other limitations, a learning machine might produce results that are "dangerously wrong". === Subjective experience === In the mind of a human being, words and language correspond to things one has experienced. For LLMs, according to proponents of the theory, words correspond only to other words and patterns of usage fed into their training data. Proponents of the idea of stochastic parrots thus conclude that statements about LLMs are due to "the human tendency to attribute meaning to text", and claim this occurs despite the LLMs not actually understanding language. === Fine-tuning === Kelsey Piper argued that the claim that LLMs are stochastic parrots or mere "next-token predictors" focuses on pre-training, ignoring that modern LLMs are also fine-tuned to follow instructions and to prefer accurate answers. === Hallucinations and mistakes === The tendency of LLMs to pass off false information as fact is held as support. Called hallucinations or confabulations, LLMs will occasionally synthesize information that matches some pattern. LLMs may fail to distinguish fact and fiction, which leads to the claim that they can't connect words to a comprehension of the world, as humans do. Furthermore, LLMs may fail to decipher complex or ambiguous grammar cases that rely on understanding the meaning of language. For example: The wet newspaper that fell down off the table is my favorite newspaper. But now that my favorite newspaper fired the editor I might not like reading it anymore. Can I replace 'my favorite newspaper' by 'the wet newspaper that fell down off the table' in the second sentence? GPT-4, an LLM released in March 2023, responded yes, not understanding that the meaning of "newspaper" is different in these two contexts; it is first an object and second an institution. === Benchmarks and experiments === One argument against the hypothesis that LLMs are stochastic parrot is their results on benchmarks for reasoning, common sense and language understanding. In 2023, some LLMs have shown good results on many language understanding tests, such as the Super General Language Understanding Evaluation (SuperGLUE). GPT-4 scored in the >90th-percentile on the Uniform Bar Examination and achieved 93% accuracy on the MATH benchmark of high-school Olympiad problems, results that exceed rote pattern-matching expectations. Such tests, and the smoothness of many LLM responses, help as many as 51% of AI professionals believe they can truly understand language with enough data, according to a 2022 survey. === Expert rebuttals === Some AI researchers dispute the notion that LLMs merely "parrot" their training data. Geoffrey Hinton, a pioneering figure in neural networks, counters that the metaphor misunderstands the prerequisite for accurate language prediction. He argues that "to predict the next word accurately, you have to understand the sentence", a view he presented on 60 Minutes in 2023. From this perspective, understanding is not an alternative to statistical prediction, but rather an emergent property required to perform it effectively at scale. Hinton also uses logical puzzles to demonstrate that LLMs actually understand language. A 2024 Scientific American investigation described a closed Berkeley workshop where state-of-the-art models solved novel tier-4 mathematics problems and produced coherent proofs, indicating reasoning abilities beyond memorization. The GPT-4 Technical Report showed human-level results on professional and academic exams (e.g., the Uniform Bar Exam and USMLE), challenging the "parrot" characterization. Anthropic conducted mechanistic interpretability research on Claude, using attribution graphs to identify circuits. The research showed how the LLM processes information via chains of fuzzy logical inference, and indicated an ability to plan ahead. They found that Claude 3.5 Haiku "employs remarkably general abstractions", forms "internally generated plans for its future outputs" and "works backwards from its longer-term goals". They noted that "The mechanisms of the model can apparently only be faithfully described using an overwhelmingly large causal graph." They also found that the model includes "mechanisms that could underlie a simple form of metacognition", in that it "thinks about" the level of its own knowledge before reaching its answer. === Interpretability === Another line of evidence against the 'stochastic parrot' claim comes from mechanistic interpretability, a research field dedicated to reverse-engineering LLMs to understand their internal workings. Rather than only observing the model's input-output behavior, these techniques probe the model's internal activations, which can be used to determine if they contain structured representations of the world. The goal is to investigate whether LLMs are merely manipulating surface statistics or if t

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  Comparison of color models in computer graphics

  This article provides introductory information about the RGB, HSV, and HSL color models from a computer graphics (web pages, images) perspective. An introduction to colors is also provided to support the main discussion. == Basics of color == === Primary colors and hue === First, "color" refers to the human brain's subjective interpretation of combinations of a narrow band of wavelengths of light. For this reason, the definition of "color" is not based on a strict set of physical phenomena. Therefore, even basic concepts like "primary colors" are not clearly defined. For example, traditional "Painter's Colors" use red, blue, and yellow as the primary colors, "Printer's Colors" use cyan, yellow, and magenta, and "Light Colors" use red, green, and blue. "Light colors", more formally known as additive colors, are formed by combining red, green, and blue light. This article refers to additive colors and refers to red, green, and blue as the primary colors. Hue is a term describing a pure color, that is, a color not modified by tinting or shading (see below). In additive colors, hues are formed by combining two primary colors. When two primary colors are combined in equal intensities, the result is a "secondary color". === Color wheel === A color wheel is a tool that provides a visual representation of the relationships between all possible hues. The primary colors are arranged around a circle at equal (120 degree) intervals. (Warning: Color wheels frequently depict "Painter's Colors" primary colors, which leads to a different set of hues than additive colors.) The illustration shows a simple color wheel based on the additive colors. Note that the position (top, right) of the starting color, typically red, is arbitrary, as is the order of green and blue (clockwise, counter-clockwise). The illustration also shows the secondary colors, yellow, cyan, and magenta, located halfway between (60 degrees) the primary colors. == Complementary color == The complement of a hue is the hue that is opposite it (180 degrees) on the color wheel. Using additive colors, mixing a hue and its complement in equal amounts produces white. === Tints and shades === The following discussion uses an illustration involving three projectors pointing to the same spot on a screen. Each projector is capable of generating one hue. The "intensities" of each projector are "matched" and can be equally adjusted from zero to full. (Note: "Intensity" is used here in the same sense as the RGB color model. The subject of matching, or "gamma correction", is beyond the level of this article.) A shade is produced by "dimming" a maximum chroma color. Painters refer to this as "adding black". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Dimming" is accomplished by decreasing each projector's intensity setting to the same fraction of its start setting. In the shade example, with any fully shaded hue, that all three projectors are set to zero intensity, resulting in black. A tint is produced by "lightening" a maximum chroma color. Painters refer to this as "adding white". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Lightening" is accomplished by increasing each projector's intensity setting by the same fraction from its start setting to full. In the tinting example, note that the third projector is now contributing. When the hue is fully lightened, all three projectors are each at full intensity, and the result is white. Note an attribute of the total intensity in the additive model. If full intensity for one projector is 1, then a primary color has a combined intensity of 1. A secondary color has a total intensity of 2. White has a total intensity of 3. Tinting, or "adding white", increases the total intensity of the hue. While this is simply a fact, the HSL model will take this fact into account in its design. === Tones === Tone is a general term, typically used by painters, to refer to the effects of reducing the "colorfulness" of a maximum chroma color; painters refer to it as "adding gray". Note that gray is not a color or even a single concept but refers to all the range of values between black and white where all three primary colors are equally represented. The general term is provided as more specific terms have conflicting definitions in different color models. Thus, shading takes a hue toward black, tinting takes a hue towards white, and tones cover the range between. == Choosing a color model == No one color model is necessarily "better" than another. Typically, the choice of a color model is dictated by external factors, such as a graphics tool or the need to specify colors according to the CSS2 or CSS3 standard. The following discussion only describes how the models function, centered on the concepts of hue, shade, tint, and tone. === RGB === The RGB model's approach to colors is important because: It directly reflects the physical properties of "Truecolor" displays As of 2011, most graphic cards define pixel values in terms of the colors red, green, and blue. The typical range of intensity values for each color, 0–255, is based on taking a binary number with 32 bits and breaking it up into four bytes of 8 bits each. 8 bits can hold a value from 0 to 255. The fourth byte is used to specify the "alpha", or the opacity, of the color. Opacity comes into play when layers with different colors are stacked. If the color in the top layer is less than fully opaque (alpha < 255), the color from underlying layers "shows through". In the RGB model, hues are represented by specifying one color as full intensity (255), a second color with a variable intensity, and the third color with no intensity (0). The following provides some examples using red as the full-intensity and green as the partial-intensity colors; blue is always zero: Shades are created by multiplying the intensity of each primary color by 1 minus the shade factor, in the range 0 to 1. A shade factor of 0 does nothing to the hue, a shade factor of 1 produces black: new intensity = current intensity (1 – shade factor) The following provides examples using orange: Tints are created by modifying each primary color as follows: the intensity is increased so that the difference between the intensity and full intensity (255) is decreased by the tint factor, in the range 0 to 1. A tint factor of 0 does nothing, a tint factor of 1 produces white: new intensity = current intensity + (255 – current intensity) tint factor The following provides examples using orange: Tones are created by applying both a shade and a tint. The order in which the two operations are performed does not matter, with the following restriction: when a tint operation is performed on a shade, the intensity of the dominant color becomes the "full intensity"; that is, the intensity value of the dominant color must be used in place of 255. The following provides examples using orange: === HSV === The HSV, or HSB, model describes colors in terms of hue, saturation, and value (brightness). Note that the range of values for each attribute is arbitrarily defined by various tools or standards. Be sure to determine the value ranges before attempting to interpret a value. Hue corresponds directly to the concept of hue in the Color Basics section. The advantages of using hue are The angular relationship between tones around the color circle is easily identified Shades, tints, and tones can be generated easily without affecting the hue Saturation corresponds directly to the concept of tint in the Color Basics section, except that full saturation produces no tint, while zero saturation produces white, a shade of gray, or black. Value corresponds directly to the concept of intensity in the Color Basics section. Pure colors are produced by specifying a hue with full saturation and value Shades are produced by specifying a hue with full saturation and less than full value Tints are produced by specifying a hue with less than full saturation and full value Tones are produced by specifying a hue and both less than full saturation and value White is produced by specifying zero saturation and full value, regardless of hue Black is produced by specifying zero value, regardless of hue or saturation Shades of gray are produced by specifying zero saturation and between zero and full value The advantage of HSV is that each of its attributes corresponds directly to the basic color concepts, which makes it conceptually simple. The perceived disadvantage of HSV is that the saturation attribute corresponds to tinting, so desaturated colors have increasing total intensity. For this reason, the CSS3 standard plans to support RGB and HSL but not HSV. === HSL === The HSL model describes colors in terms of hue, saturation, and lightness (also called luminance). (Note: the definition of sa

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  Gooch shading

  Gooch shading is a non-photorealistic rendering technique for shading objects. It is also known as "cool to warm" shading, and is widely used in technical illustration. == History == Gooch shading was developed by Amy Gooch et al. at the University of Utah School of Computing and first presented at the 1998 SIGGRAPH conference. It has since been implemented in shader libraries, software, and games released by Autodesk, Nvidia, and Valve. == Process == Gooch shading defines an additional two colors in conjunction with the original model color: a warm color (such as yellow) and a cool color (such as blue). The warm color indicates surfaces that are facing toward the light source while the cool color indicates surfaces facing away. This allows shading to occur only in mid-tones so that edge lines and highlights remain visually prominent. The Gooch shader is typically implemented in two passes: all objects in the scene are first drawn with the "cool to warm" shading, and in the second pass the object's edges are rendered in black.

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  Sample (graphics)

  In computer graphics, a sample is an intersection of a channel and a pixel. The diagram below depicts a 24-bit pixel, consisting of 3 samples for Red, Green, and Blue. In this particular diagram, the Red sample occupies 9 bits, the Green sample occupies 7 bits and the Blue sample occupies 8 bits, totaling 24 bits per pixel. Note that the samples do not have to be equal size and not all samples are mandatory in a pixel. Also, a pixel can consist of more than 3 samples (e.g. 4 samples of the RGBA color space). A sample is related to a subpixel on a physical display.

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  MLOps

  MLOps or ML Ops is a paradigm that aims to deploy and maintain machine learning models in production reliably and efficiently. It bridges the gap between machine learning development and production operations, ensuring that models are robust, scalable, and aligned with business goals. The word is a compound of "machine learning" and the continuous delivery practice (CI/CD) of DevOps in the software field. Machine learning models are tested and developed in isolated experimental systems. When an algorithm is ready to be launched, MLOps is practiced between data scientists, DevOps, and machine learning engineers to transition the algorithm to production systems. Similar to DevOps or DataOps approaches, MLOps seeks to increase automation and improve the quality of production models, while also focusing on business and regulatory requirements. While MLOps started as a set of best practices, it is slowly evolving into an independent approach to ML lifecycle management. MLOps applies to the entire lifecycle - from integrating with model generation (software development lifecycle, continuous integration/continuous delivery), orchestration, and deployment, to health, diagnostics, governance, and business metrics. == Definition == MLOps is a paradigm, including aspects like best practices, sets of concepts, as well as a development culture when it comes to the end-to-end conceptualization, implementation, monitoring, deployment, and scalability of machine learning products. Most of all, it is an engineering practice that leverages three contributing disciplines: machine learning, software engineering (especially DevOps), and data engineering. MLOps is aimed at productionizing machine learning systems by bridging the gap between development (Dev) and operations (Ops). Essentially, MLOps aims to facilitate the creation of machine learning products by leveraging these principles: CI/CD automation, workflow orchestration, reproducibility; versioning of data, model, and code; collaboration; continuous ML training and evaluation; ML metadata tracking and logging; continuous monitoring; and feedback loops. == History == Interest in operationalizing machine learning systems began to grow in the mid-2010s as ML projects started moving from experimentation to production use. The challenges associated with sustaining such systems were highlighted in a 2015 paper. The predicted growth in machine learning included an estimated doubling of ML pilots and implementations from 2017 to 2018, and again from 2018 to 2020. Reports show a majority (up to 88%) of corporate machine learning initiatives are struggling to move beyond test stages. However, those organizations that actually put machine learning into production saw a 3–15% profit margin increases. The MLOps market size was USD 2,191.8 Million in 2024, and is projected to be USD 16,613.4 Million in 2030. == Architecture == Machine Learning systems can be categorized in eight different categories: data collection, data processing, feature engineering, data labeling, model design, model training and optimization, endpoint deployment, and endpoint monitoring. Each step in the machine learning lifecycle is built in its own system, but requires interconnection. These are the minimum systems that enterprises need to scale machine learning within their organization. == Goals == There are a number of goals enterprises want to achieve through MLOps systems successfully implementing ML across the enterprise, including: Deployment and automation Reproducibility of models and predictions Diagnostics Governance and regulatory compliance Scalability Collaboration Business uses Monitoring and management A standard practice, such as MLOps, takes into account each of the aforementioned areas, which can help enterprises optimize workflows and avoid issues during implementation. Vendors such as Adaptive ML deliver commercial reinforcement learning operations (RLOps) and MLOps-infrastructure, targeting organizations deploying large language models in production. A common architecture of an MLOps system would include data science platforms where models are constructed and the analytical engines where computations are performed, with the MLOps tool orchestrating the movement of machine learning models, data and outcomes between the systems.

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  Ibotta

  Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app. Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022. In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding. Ibotta became a publicly traded company in April 2024 with a listing on the New York Stock Exchange. As of September 2025, Ibotta is trading at approximately $27.13 per share, marking a 69% decline from its initial public offering price of $88 per share on April 18, 2024. == History == === Founding through early 2019 === Ibotta was founded by current CEO Bryan Leach. The company was incorporated in 2011 and the app launched to both the App Store and Google Play stores in 2012. Early investors included entrepreneur and computer scientist Jim Clark and Tom “TJ” Jermoluk, Chairman of @Home Network. In 2015, Ibotta expanded beyond item level grocery, adding the ability to get cash back on in-store retail purchases. In 2016, in-app mobile commerce began, allowing users to navigate from the Ibotta app to its partners' apps to earn cash back on purchases. In 2016 with a Series C investment, Ibotta had raised over $73 million in funding. In March of that year, Ibotta partnered with Anheuser-Busch to offer cash back for adults who purchased its products. In May, the company partnered with LiveRamp so that companies could use their CRM data to create segmented, personalized campaigns. At the time, the company had around 200 full- and part-time employees and moved from offices in Lower Downtown Denver (LoDo) to a 40,000-square-foot office in the central Denver business district. A year later, the company had to expand to a second floor as it added almost another 100 employees. In 2017, Ibotta added cash back for Uber to its app as well as cash back rewards for online and mobile purchases. In 2018, Ibotta was listed on the Inc. 5,000 list as one of the fastest growing private companies in the U.S. A year later, in January 2019, the Ibotta app had been downloaded more than 30 million times with users receiving a reported $500 million in cash back rewards. That year, Ibotta was the largest mobile company in Colorado with six million monthly active users. === August 2019 to present === In August 2019, Ibotta was valued at $1 billion, following a Series D round of funding. The round was led by Koch Disruptive Technologies, a subsidiary of Koch Industries. 2019 was also the year the company introduced Pay with Ibotta, which allowed users to complete purchases at key retailers on the Ibotta app and earn instant cash back in the process. With that new service, users were able to enter their purchase total and use a QR code to checkout and receive immediate cash back. In 2020, the company partnered with Trees for the Future to plant up to 1 million trees as part of an Earth Month campaign to raise awareness about the waste of unused paper coupons. In response to the COVID-19 pandemic, Ibotta partnered with CPG brands in their “Here to Help” campaign and together committed over $10 million in cash back to American consumers. The company added the ability to earn cash back from online grocery pick-up and delivery orders. Later that year, Ibotta started its free Thanksgiving program, providing users with 100% cash back on select groceries needed for a Thanksgiving meal. By 2022, the company had provided approximately 10 million Thanksgiving meals. In 2021, Ibotta acquired the company OctoShop (originally InStok), a shopping browser extension company. The OctoShop app enables users to compare prices across stores and set restock and price-drop alerts. In April 2022, the Ibotta Performance Network (IPN) was launched. The IPN allows brands to deliver digital offers to consumers through third party publishers. Retailers including Walmart, Dollar General and Family Dollar, food delivery services including Instacart, and convenience stores including Shell are all part of the Ibotta Performance Network. This pay-per-sales or success-based performance network reaches over 200 million consumers. On April 18, 2024, Ibotta had its initial public offering (IPO), trading on the New York Stock Exchange (NYSE) under the ticker symbol IBTA. It was the largest technology IPO in Colorado history. In October 2025, Ibotta announced a partnership with technology and analytics company Circana, integrating Circana's Household Lift measurement into Ibotta campaigns to give CPG brands an increased understanding of the impact of their promotional campaigns. On November 3, 2025, Ibotta launched LiveLift, a tool for companies to measure the return on investment of digital promotions, in order to optimize performance marketing goals. === Athletic partnerships === Ibotta became the official jersey patch partner of the New Orleans Pelicans, a professional men's basketball team in the National Basketball Association (NBA), for the 2020–2021 and 2023–2024 seasons. Ibotta became the official jersey patch partner of the 2023 NBA champion Denver Nuggets baskeetball team beginning in the 2023–2024 season. In March 2023, F1 driver Logan Sargeant, the first U.S. racer to compete in F1 since 2015, partnered with Ibotta. The Ibotta logo was displayed on Sargeant's racing helmet throughout his F1 career. In June 2023, UConn Huskies women's basketball player Paige Bueckers entered into a "name, image, and likeness" (NIL) promotional agreement with Ibotta. According to a press release by Ibotta, the company has agreements with The Brandr Group, which finds NIL opportunities for women college athletes, and the Pearpop social media marketing platform to promote Ibotta. == Legal issues == In April 2025, shareholders filed a class action lawsuit—Fortune v. Ibotta, Inc., in the U.S. District Court for the District of Colorado (Case No. 25-cv-01213)—alleging that the registration statement in connection with Ibotta’s April 2024 initial public offering omitted material information. The complaint claims that, although Ibotta disclosed detailed terms for its contract with Walmart Inc., it failed to warn investors that its agreement with The Kroger Co., its second-largest client, was terminable at will and thus could be canceled without warning, creating a misleading impression of stability.

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  Roadie (app)

  Roadie Inc. is an American package delivery company for business and private same-day, urgent and scheduled delivery in the United States. The company was founded in 2014 and launched its web and mobile apps in January 2015. As of September 2021, it reported having over 200,000 drivers covering more than 20,000 zip codes. Roadie states it matches gig drivers with deliveries that are directed along the routes they plan to travel. Major customers include The Home Depot, Walmart, Tractor Supply Company, Best Buy and Delta Air Lines. In September 2021, UPS entered into an agreement to acquire Roadie for an undisclosed amount with the transaction expected to be closed in the fourth quarter. == History == Roadie was founded by Marc Gorlin, a co-founder of Kabbage and founder of VerticalOne and Pretty Good Privacy, as a same-day and urgent delivery company in 2014. In January 2015, Roadie launched the first consumer to consumer (C2C) version of its app with a Series A funding round of $10 million. In February, Roadie announced a partnership with Waffle House to designate its restaurants "Roadie Roadhouses", offering a neutral meeting place for drivers and senders. Drivers receive free food and drink through the partnership. In May, late-night host Jimmy Kimmel discussed the Roadie-Waffle House relationship in an opening monologue on Jimmy Kimmel Live!. Roadie's driver network expanded significantly as a result. Roadie closed a Series B round of funding in June, raising $15 million, and its first business to business (B2B) app version launched that November. In 2015, Delta Air Lines signed an agreement with Roadie to deliver mishandled luggage, becoming Roadie’s first enterprise customer. Roadie launched a pilot program with Delta at Daytona Beach International Airport. Since then, the relationship has expanded to include over 70 airports around the United States and a first mile/last mile line haul relationship with Delta Cargo. In 2017, the company signed a deal with The Home Depot, also based in Atlanta, and in February 2019, closed a Series C round of funding. In October 2019, Roadie and Delta Cargo announced a partnership to create a same-day cross-country delivery offering, DASH Door-to-Door, the first of its kind from a U.S. passenger airline. Tractor Supply Company became the first general merchandise retailer to offer same-day delivery from every store in April 2020 through Roadie. In September 2021, UPS entered an agreement to acquire Roadie for an undisclosed amount. The transaction was expected to close in the fourth quarter of 2021. Roadies, which at the time reported having 200,000 operators serving over 20,000 ZIP Codes, was expected to continue operations under its name as a separate company with no transfer of packages between the UPS and Roadies networks. The relationship between the companies goes back several years with UPS being an early investor. Earlier in 2021, UPS had begun a pilot program testing same-day deliveries via Roadies. == Operations == === On-the-way model === Roadie’s app works by connecting drivers with senders, businesses or consumers who have items that need to be delivered. Deliveries within the app are referred to as "Gigs", which Gorlin said was inspired by live music road crews, also known as roadies. A sender creates a Gig on Roadie's web app or via its API. Drivers then review deliveries in their area on their mobile app and may choose to offer to take on individual or groups of deliveries along the same route. Gigs are then assigned to drivers by Roadie's algorithm. According to the company, this model encourages drivers to choose Gigs that align with their planned schedules and routes. Roadie calls this its "on-the-way" delivery model. The go-to-market approach taken by Roadie also differs from its competitors. Rather than launching in major cities and sequentially adding new markets city-by-city, Roadie launched nationwide from its inception. The company relies on retail and airline partners to drive volume of deliveries in individual markets, which in turn builds up a network of drivers in those areas, making it easier for small businesses and consumers to send deliveries as well. This strategy allows Roadie to reach smaller cities and towns in rural or exurban communities, traditionally difficult markets for delivery providers to serve. === Service lines === Roadie’s platform is most popular for same-day, on-demand or scheduled first mile/last mile delivery, especially delivery from stores and warehouses. Some retailers also use it for returns and reverse logistics, moving inventory, and hot shot shipping. Roadie operates 1-hour grocery delivery for Walmart, and delivers perishable food items for others including small, independent retailers. The on-the-way model complements the grocery industry’s just in time model, making last-mile deliveries that do not break the cold chain. === Cross-country same-day delivery === In October 2019, Roadie and Delta Cargo launched DASH Door-to-Door, a 24/7 door-to-door pick-up and delivery service. Roadie handles the first and last mile and Delta manages the line haul via passenger flights. The service launched originally from Atlanta to 55 cities and is an industry-first for a US commercial airline. === Promotion, awards and corporate citizenship === In September 2015, Roadie announced a partnership with Atlanta-based musician Ludacris, to promote the app. Following the devastation caused by flooding in Baton Rouge in 2016, Roadie offered free pickup and delivery for all deliveries traveling to and from the Baton Rouge area. In December 2020, Walmart named Roadie its top delivery partner for "Highest Driver Customer Satisfaction" and "Highest Net Promoter Score", after expanding into general merchandise deliveries as well as grocery that same year.

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