AI For Business Owners Course

AI For Business Owners Course — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

Netomi

Netomi, formerly msg.ai, is an American artificial intelligence company and developer of chatbot technologies. == History == msg.ai was founded in May 2015 by Puneet Mehta. msg.ai worked with Sony Pictures to launch a chat bot on Facebook Messenger for a $100M film, Goosebumps and subsequently joined Y Combinator as a member of the Winter 2016 class. Later that year and in 2017, msg.ai completed two rounds of seed funding, led by Y Combinator and Index Ventures. In 2018, the company changed its name to Netomi. In 2019, the company raised $14.7 million in a Series A funding round also led by Index Ventures. In 2021, the company raised $30 million in a Series B funding round led by WndrCo LLC.
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Automated Lip Reading

Automated Lip Reading (ALR) is a software technology developed by speech recognition expert Frank Hubner. A video image of a person talking can be analysed by the software. The shapes made by the lips can be examined and then turned into sounds. The sounds are compared to a dictionary to create matches to the words being spoken. The technology was used successfully to analyse silent home movie footage of Adolf Hitler taken by Eva Braun at their Bavarian retreat Berghof. The video, with words, was included in a documentary titled "Hitler's Private World", Revealed Studios, 2006 Source: New Technology catches Hitler off guard
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Plotly

Plotly is a technical computing company headquartered in Montreal, Quebec, that develops online data analytics and visualization tools. Plotly provides online graphing, analytics, and statistics tools for individuals and collaboration, as well as scientific graphing libraries for Python, R, MATLAB, Perl, Julia, Arduino, JavaScript and REST. == History == Plotly was founded by Alex Johnson, Jack Parmer, Chris Parmer, and Matthew Sundquist. The founders' backgrounds are in science, energy, and data analysis and visualization. Early employees include Christophe Viau, a Canadian software engineer and Ben Postlethwaite, a Canadian geophysicist. Plotly was named one of the Top 20 Hottest Innovative Companies in Canada by the Canadian Innovation Exchange. Plotly was featured in "startup row" at PyCon 2013, and sponsored the SciPy 2018 conference. Plotly raised $5.5 million during its Series A funding, led by MHS Capital, Siemens Venture Capital, Rho Ventures, Real Ventures, and Silicon Valley Bank. The Boston Globe and Washington Post newsrooms have produced data journalism using Plotly. In 2020, Plotly was named a Best Place to Work by the Canadian SME National Business Awards, and nominated as Business of the Year. == Products == Plotly offers open-source and enterprise products. Dash is an open-source Python, R, and Julia framework for building web-based analytic applications. Many specialized open-source Dash libraries exist that are tailored for building domain-specific Dash components and applications. Some examples are Dash DAQ, for building data acquisition GUIs to use with scientific instruments, and Dash Bio, which enables users to build custom chart types, sequence analysis tools, and 3D rendering tools for bioinformatics applications. Dash Enterprise is Plotly's paid product for building, testing, deploying, managing and scaling Dash applications organization-wide. Chart Studio Cloud is a free, online tool for creating interactive graphs. It has a point-and-click graphical user interface for importing and analyzing data into a grid and using stats tools. Graphs can be embedded or downloaded. Chart Studio Enterprise is a paid product that allows teams to create, style, and share interactive graphs on a single platform. It offers expanded authentication and file export options, and does not limit sharing and viewing. Data visualization libraries Plotly.js is an open-source JavaScript library for creating graphs and powers Plotly.py for Python, as well as Plotly.R for R, MATLAB, Node.js, Julia, and Arduino and a REST API. Plotly can also be used to style interactive graphs with Jupyter notebook. Figure converters which convert matplotlib, ggplot2, and IGOR Pro graphs into interactive, online graphs. == Data visualization libraries == Plotly provides a collection of supported chart types across several programming languages: == Dash == Dash is a Python framework built on top of React, a JavaScript library. Dash also works for R, and most recently supports Julia. While still described as a Python framework, Python isn't used for the other languages: "... describing Dash as a Python framework misses a key feature of its design: the Python side (the back end/server) of Dash was built to be lightweight and stateless [allowing] multiple back-end languages to coexist on an equal footing". It is possible to integrate D3.js charts as Dash components. Dash provides the default CSS (plus HTML and JavaScript), but for custom styling Dash applications, CSS can be added, or Dash Enterprise used. === Dash Enterprise === Dash Enterprise is Plotly's paid product for building, testing, deploying, managing and scaling Dash applications organization-wide. The product integrates with enterprise IT systems to enable organizations to build, deploy and scale low-code Dash applications. With open-source Dash, analytic applications can be run from a local machine, but cannot be easily accessed by others in the organization. ==== Enterprise IT integration ==== Dash Enterprise installs on cloud environments and on-premises. Amazon Web Services, Google Cloud Platform, and Microsoft Azure are supported, as are multiple Linux on-premises servers. Authentication integrations include LDAP, AD, PKI, Okta, SAML, OAuth2, SSO, and email authentication, and Dash application access is managed through a GUI rather than code. Dash Enterprise connects to major big data backends, including Salesforce, PostgreSQL, Databricks via PySpark, Snowflake, Dask, Datashader, and Vaex. In 2020, Plotly partnered with NVIDIA to integrate Dash with RAPIDS, and NVIDIA participated in Plotly's Series C funding round. ==== Low-code capabilities ==== Dash Enterprise enables low-code development of Dash applications, which is not possible with open-source Dash. Enterprise users can write applications in multiple development environments, including Jupyter Notebook. Dash Enterprise ships with several “development engines” for drag-and-drop application editing, application design, and automated reporting, as well as dozens of artificial intelligence and machine learning application templates. ==== Deployment and scaling ==== Dash application code is deployed to Dash Enterprise using the git-push command. Dash application deployments are containerized to avoid dependency conflicts, and can be embedded in existing web platforms without iframes. Deployed applications can be managed and accessed in a single portal called App Manager, where administrators can control user authentication and view usage analytics. Dash Enterprise scales horizontally with Kubernetes. Jobs queuing, GPU acceleration, and CPU parallelization support high performance computing requirements. Plotly also offers professional services for application development and workshop training.
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Quantum robotics

Quantum robotics is an interdisciplinary field that investigates the intersection of robotics and quantum mechanics. This field, in particular, explores the applications of quantum phenomena such as quantum entanglement within the realm of robotics. Examples of its applications include quantum communication in multi-agent cooperative robotic scenarios, the use of quantum algorithms in performing robotics tasks, and the integration of quantum devices (e.g., quantum detectors) in robotic systems. == Introduction == The free-space quantum communication between mobile platforms was proposed for reconfigurable quantum key distribution (QKD) applications using unmanned aerial vehicle (UAVs, a.k.a. drones) in 2017. This technology was later advanced in various aspects in mobile drone and vehicle platforms in several configurations such as drone-to-drone, drone-to-moving vehicle, and vehicle-to-vehicle systems. Some research has contributed to low-size, low-weight, and low-power quantum key distribution systems for small-form UAVs, the characterization of a polarization-based receiver for mobile free-space optical QKD, and optical-relayed entanglement distribution using drones as mobile nodes. The topic of free-space quantum communication between mobile platforms, initially developed to meet the need for free-space QKD and entanglement distribution using mobile nodes, was brought into the robotics domain as an emerging interdisciplinary mechatronics topic to investigate the interface between quantum technologies and the robotic systems domain. The main advantage of such integrated technology is the guaranteed security in communication between multi-agent and cooperative autonomous systems. Other advances are anticipated. == Quantum entanglement == According to quantum mechanics, entanglement occurs when more than one particle become connected. If the state of one particle changes then it will instantly change the state of other particles regardless of their distance. Entangled sensors do the same kind of work and achieve strong sensitivity. A group of quantum robots can measure magnetic fields, gravitational fields and other physical properties using entangled sensors with high rate of accuracy. Again the connection of one robot to other is increased (become strong) by quantum entanglement. == Quantum teleportation == Quantum teleportation is the transfer of quantum information (not physical objects). This is used in case of multi robot process. One robot is programmed with a complex quantum update. Then that robot can teleport that complex quantum information (the update) to other robots. This teleportation or communication is very secure because all the work is done in quantum state. == Kinematics == Quantum computing has been proposed as being optimal for calculating inverse kinematics values. == Alice and Bob robots == In the realm of quantum mechanics, the names Alice and Bob are frequently employed to illustrate various phenomena, protocols, and applications. These include their roles in QKD, quantum cryptography, entanglement, and teleportation. The terms "Alice Robot" and "Bob Robot" serve as analogous expressions that merge the concepts of Alice and Bob from quantum mechanics with mechatronic mobile platforms (such as robots, drones, and autonomous vehicles). For example, the Alice Robot functions as a transmitter platform that communicates with the Bob Robot, housing the receiving detectors.
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DataScene

DataScene is a scientific graphing, animation, data analysis, and real-time data monitoring software package. It was developed with the Common Language Infrastructure technology and the GDI+ graphics library. With the two Common Language Runtime engines - the .Net and Mono frameworks - DataScene runs on all major operating systems. With DataScene, the user can plot 39 types 2D & 3D graphs (e.g., Area graph, Bar graph, Boxplot graph, Pie graph, Line graph, Histogram graph, Surface graph, Polar graph, Water Fall graph, etc.), manipulate, print, and export graphs to various formats (e.g., Bitmap, WMF/EMF, JPEG, PNG, GIF, TIFF, PostScript, and PDF), analyze data with different mathematical methods (fitting curves, calculating statics, FFT, etc.), create chart animations for presentations (e.g. with PowerPoint), classes, and web pages, and monitor and chart real-time data. == History == DataScene was first released (version 1.0) in March 2009 for the Windows platform and the .Net 2.0 framework. Since version 2.0, DataScene has been ported to the Mono framework 2.6 and all Linux and Unix/X11 operating systems. Cyberwit offers free licensing for the Express edition of DataScene.
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Straight-Through Quality

Straight-Through Quality (STQ) are approaches and outputs of test automation that have quality and deliver business benefit. STQ takes its name from the business concept of straight-through processing (STP). Also acting as a tool and enabler for STP. Traditional techniques for testing and delivery have often required a great deal of manual support and intervention. These approaches are subject to human error, cost of delay and lack of reuse. These also have the negative side-effect of being unable to deliver 'fail-fast' approaches, which have proven popular with Agile practitioners. Previous traditional approaches have been typically expensive where whole silo'ed departments are created within commercial companies to deliver Quality and Deployment alone. Thus STQ as an approach hopes to resolve this problem. == Examples == Tangible examples of STQ approaches in the software industry are present and often known as continuous integration (CI) and continuous delivery (CD). These combined can ensure that software delivery is integrated, automatically tested and ready for automatic delivery at any time. Together CI/CD can enable STQ which can be used as Business output terminology for business users who do not understand the technical complexities of CI/CD.
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Automated Lip Reading

Automated Lip Reading (ALR) is a software technology developed by speech recognition expert Frank Hubner. A video image of a person talking can be analysed by the software. The shapes made by the lips can be examined and then turned into sounds. The sounds are compared to a dictionary to create matches to the words being spoken. The technology was used successfully to analyse silent home movie footage of Adolf Hitler taken by Eva Braun at their Bavarian retreat Berghof. The video, with words, was included in a documentary titled "Hitler's Private World", Revealed Studios, 2006 Source: New Technology catches Hitler off guard
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Automation engineering

Automation engineering is a branch of engineering that deals with the development of methods and facilities that replace, in whole or in part, manual labour related to the control and monitoring of systems and processes. == Automation engineer == Automation engineers are experts who have the knowledge and ability to design, create, develop and manage machines and systems, for example, factory automation, process automation and warehouse automation. Automation technicians are also involved. == Scope == Automation engineering is the integration of standard engineering fields. Automatic control of various control systems for operating various systems or machines to reduce human efforts & time to increase accuracy. Automation engineers design and service electromechanical devices and systems for high-speed robotics and programmable logic controllers (PLCs). == Work and career after graduation == Graduates can work for both government and private sector entities such as industrial production, and companies that create and use automation systems, for example, the paper industry, automotive industry, metallurgical industry, food and agricultural industry, water treatment, and oil & gas sectors such as refineries, rolling mills, and power plants. == Job description == Automation engineers can design, program, simulate and test automated machinery and processes, and are usually employed in industries such as the energy sector in plants, car manufacturing facilities, food processing plants, and robots. Automation engineers are responsible for creating detailed design specifications and other documents, developing automation based on specific requirements for the process involved, and conforming to international standards like IEC-61508, local standards, and other process-specific guidelines and specifications, simulating, testing, and commissioning electronic equipment for automation.
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Cloud Security Alliance

Cloud Security Alliance (CSA) is a not-for-profit organization with the mission to "promote the use of best practices for providing security assurance within cloud computing, artificial intelligence and to provide education on the uses of cloud computing to help secure all other forms of computing." The CSA has over 80,000 individual members worldwide. The CSA gained significant reputability in 2011 when the American Presidential Administration selected the CSA Summit as the venue for announcing the federal government’s cloud computing strategy. == History == The CSA was formed in December 2008 as a coalition by individuals who saw the need to provide objective enterprise user guidance on the adoption and use of cloud computing. Its initial work product, Security Guidance for Critical Areas of Focus in Cloud Computing, was put together in a Wiki-style by dozens of volunteers. In 2014, the Chairman of the Board of the CSA was Dave Cullinane, VP of Global Security and Privacy for Catalina Marketing, St. Petersburg, Florida, and former CISO for eBay. Cullinane has said, "If you have an application exposed to the Internet that will allow people to make money, it will be probed." == Profile == In 2009, the Cloud Security Alliance incorporated in Nevada as a Corporation and achieved US Federal 501(c)6 non-profit status. It is registered as a Foreign Non-Profit Corporation in Washington. == Policy maker support == The CSA works to support a number of global policy makers in their focus on cloud security initiatives including the National Institute of Standards and Technology (NIST), European Commission, Singapore Government, and other data protection authorities. In March 2012, the CSA was selected to partner with three of Europe’s largest research centers (CERN, EMBL and ESA) to launch Helix Nebula – The Science Cloud. == Size == The Cloud Security Alliance employs roughly sixty full-time and contract staff worldwide. It has several thousand active volunteers participating in research, working groups and chapters at any time. == Membership == According to CSA, they are a member-driven organization, chartered with promoting the use of best practices for providing security assurance within Cloud Computing, and providing education on the uses of Cloud Computing to help secure all other forms of computing. === Individuals === Individuals who are interested in cloud computing and have experience to assist in making it more secure receive a complimentary individual membership based on a minimum level of participation. === Chapters === The Cloud Security Alliance has a network of chapters worldwide. Chapters are separate legal entities from the Cloud Security Alliance, but operate within guidelines set down by the Cloud Security Alliance In the United States, Chapters may elect to benefit from the non-profit tax shield that the Cloud Security Alliance has. Chapters are encouraged to hold local meetings and participate in areas of research. Chapter activities are coordinated by the Cloud Security Alliance worldwide. === International scope === There are separate legal entities in Europe and Asia Pacific, called Cloud Security Alliance (Europe), a Scottish company in the United Kingdom, and Cloud Security Alliance Asia Pacific Ltd, in Singapore. Each legal entity is responsible for overseeing all Cloud Security Alliance-related activities in their respective regions. These legal entities operate under an agreement with Cloud Security Alliance that give it oversight power and have separate Boards of Directors. Both are companies Limited By Guarantee. The Managing Directors of each are members of the Executive Team of Cloud Security Alliance. == Areas of research == The Cloud Security Alliance has 25+ active working groups. Key areas of research include cloud standards, certification, education and training, guidance and tools, global reach, and driving innovation. Security Guidance for Critical Areas of Focus in Cloud Computing. Foundational best practices for securing cloud computing. Top Threats to Cloud Computing. Helps organizations make educated risk management decisions regarding their cloud adoption strategies. GRC (Governance, Risk and Compliance) Stack. A toolkit for key stakeholders to instrument and assess clouds against industry established best practices, standards and critical compliance requirements. Cloud Controls Matrix (CCM). Security controls framework for cloud provider and cloud consumers. CloudTrust Protocol. The mechanism by which cloud service consumers ask for and receive information about the elements of transparency as applied to cloud service providers. Consensus Assessments Initiative Research. Tools and processes to perform consistent measurements of cloud providers. Software Defined Perimeter. A proposed security framework that can be deployed to protect application infrastructure from network-based attacks. It will incorporate standards from organizations such as OASIS and NIST and security concepts from organizations like the U.S. DoD into an integrated framework. == Working groups and initiatives == Mobile Working Group Big Data Working Group Security as a Service Working Group Trusted Cloud Initiative CloudAudit CloudCERT CloudSIRT Cloud Metrics Security, Trust and Assurance Registry (STAR) Cloud Data Governance Turbot (business) Blockchain/Distributed Ledger
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Imaging phantom

An imaging phantom, or simply phantom (less commonly spelled fantom), is a specially designed object that is scanned or imaged in the field of medical imaging to evaluate, analyze, and tune the performance of various imaging devices. A phantom is more readily available and provides more consistent results than the use of a living subject or cadaver, while also avoiding direct risks to living subjects. Phantoms were originally employed in 2D x-ray–based imaging techniques such as radiography or fluoroscopy, but more recently phantoms with desired imaging characteristics have been developed for 3D techniques such as SPECT, MRI, CT, ultrasound, PET, and other imaging modalities. == Design == A phantom used to evaluate an imaging device should respond in a similar manner to how human tissues and organs would act in that specific imaging modality. For instance, phantoms made for 2D radiography may hold various quantities of x-ray contrast agents with similar x-ray absorbing properties (such as the attenuation coefficient) to normal tissue to tune the contrast of the imaging device or modulate the patient's exposure to radiation. In such a case, the radiography phantom would not necessarily need to have similar textures and mechanical properties since these are not relevant in x-ray imaging modalities. However, in the case of ultrasonography, a phantom with similar rheological and ultrasound scattering properties to real tissue would be essential, but x-ray absorbing properties would not be relevant. The term "phantom" describes an object that is designed to resemble human tissue and can be evaluated, analyzed or manipulated to study the performance of a medical device. Phantoms are created using a digital file that is rendered through magnetic resonance imaging (MRI) or computer-aided design (CAD). The digital files allow for quick modifications that are read by the 3D printer. The 3D printer will create the product in successive layers using polymeric materials. There are several types of phantoms including tissue-mimicking, radiological phantoms, dental phantoms, BOMABs (used to calibrate whole-body counters), and more.
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LCD crosstalk

LCD crosstalk is a visual defect in an LCD screen which occurs because of interference between adjacent pixels. Owing to the way rows and columns in the display are addressed, and charge is pushed around, the data on one part of the display has the potential to influence what is displayed elsewhere. This is generally known as crosstalk, and in matrix displays typically occurs in the horizontal and vertical directions. Crosstalk used to be a serious problem in the old passive-matrix (STN) displays, but is rarely discernable in modern active-matrix (TFT) displays. A fortunate side effect of inversion (see above) is that, for most display material, what little crosstalk there is largely cancelled out. For most practical purposes, the level of crosstalk in modern LCDs is negligible. Certain patterns, particularly those involving fine dots, can interact with the inversion and reveal visible crosstalk. If you try moving a small Window in front of the inversion pattern (above) which makes your screen flicker the most, you may well see crosstalk in the surrounding pattern. Different patterns are required to reveal crosstalk on different displays (depending on their inversion scheme).
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PressWise

PressWise was digital imposition software to quickly and easily impose most any variety of flat and folding layouts. It was acquired by the Aldus Prepress Group affectionately known in the print and publishing industry as the Aldus WiseGuys in August 1991 from Emulation Technologies Inc. of Cleveland, Ohio. It was further developed by the Aldus Press Group and launched as the first of many Aldus prepress products in 1993. It was subsequently owned by Adobe Systems, then Luminous Corporation (Seattle), then Imation, and finally ScenicSoft. PressWise was discontinued by ScenicSoft in 1999 ultimately. == History == In February 2009, the PressWise copyright was acquired by Aethos Technologies and a new print automation product was launched by its creator, Eric Wold of Santa Rosa, California. This new product has no relationship to the old imposition software of the same name. It's notable that Larry Letteney, former President of Creo Americas was a board member and shareholder of Aethos Technologies during its early phase. Datatech SmartSoft acquired exclusive distribution rights to the software in September 2009. In September 2010 Datatech SmartSoft completed the acquisition of the PressWise brand and product.
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Robot learning

Robot learning is a research field at the intersection of machine learning and robotics. It studies techniques allowing a robot to acquire novel skills or adapt to its environment through learning algorithms. The embodiment of the robot, situated in a physical embedding, provides at the same time specific difficulties (e.g. high-dimensionality, real time constraints for collecting data and learning) and opportunities for guiding the learning process (e.g. sensorimotor synergies, motor primitives). Example of skills that are targeted by learning algorithms include sensorimotor skills such as locomotion, grasping, active object categorization, as well as interactive skills such as joint manipulation of an object with a human peer, and linguistic skills such as the grounded and situated meaning of human language. Learning can happen either through autonomous self-exploration or through guidance from a human teacher, like for example in robot learning by imitation. Robot learning can be closely related to adaptive control, reinforcement learning as well as developmental robotics which considers the problem of autonomous lifelong acquisition of repertoires of skills. While machine learning is frequently used by computer vision algorithms employed in the context of robotics, these applications are usually not referred to as "robot learning". == Imitation learning == Many research groups are developing techniques where robots learn by imitating. This includes various techniques for learning from demonstration (sometimes also referred to as "programming by demonstration") and observational learning. == Sharing learned skills and knowledge == In Tellex's "Million Object Challenge", the goal is robots that learn how to spot and handle simple items and upload their data to the cloud to allow other robots to analyze and use the information. RoboBrain is a knowledge engine for robots which can be freely accessed by any device wishing to carry out a task. The database gathers new information about tasks as robots perform them, by searching the Internet, interpreting natural language text, images, and videos, object recognition as well as interaction. The project is led by Ashutosh Saxena at Stanford University. RoboEarth is a project that has been described as a "World Wide Web for robots" − it is a network and database repository where robots can share information and learn from each other and a cloud for outsourcing heavy computation tasks. The project brings together researchers from five major universities in Germany, the Netherlands and Spain and is backed by the European Union. Google Research, DeepMind, and Google X have decided to allow their robots share their experiences. == Vision-language-action model == Research groups and companies are developing vision-language-action models, foundation models that allow robotic control through the combination of vision and language. Google DeepMind, Figure AI and Hugging Face are actively working on that.
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Verbal overshadowing

Verbal overshadowing is a phenomenon where giving a verbal description of sensory input impairs formation of memories of that input. This was first reported by Schooler and Engstler-Schooler (1990) where it was shown that the effects can be observed across multiple domains of cognition which are known to rely on non-verbal knowledge and perceptual expertise. One example of this is memory, which has been known to be influenced by language. Seminal work by Carmichael and collaborators (1932) demonstrated that when verbal labels are connected to non-verbal forms during an individual's encoding process, it could potentially bias the way those forms are reproduced. Because of this, memory performance relying on reportable aspects of memory that encode visual forms should be vulnerable to the effects of verbalization. == Initial findings == Schooler and Engstler-Schooler (1990) were the first to report findings of verbal overshadowing. In their study, participants watched a video of a simulated robbery and were instructed to either verbally describe the robber or engage in a control task. Those who engaged in giving a verbal description were less likely to correctly identify the robber from a test lineup, compared to those who engaged in the control task. A larger effect was detected when the verbal description was provided 20, rather than 5, minutes after the video, and immediately before the test lineup. A meta-analysis by Meissner and Brigham (2001) supported the effects of verbal overshadowing, showing a small but reliably negative effect. == General effects of verbal overshadowing == The effects of verbal overshadowing have been generalized across multiple domains of cognition that are known to rely on non-verbal knowledge and perceptual expertise, such as memory. Memory has been known to be influenced by language. Seminal work by Carmichael and collaborators (1932) demonstrated that labels attached to, or associated with, non-verbal forms during memory encoding can affect the way the forms were subsequently reproduced. Because of this, memory performance that relies on reportable aspects of memory that encode visual forms should be vulnerable to the effects of verbalization. Pelizzon, Brandimonte, and Luccio (2002) found that visual memory representations appear to incorporate visual, spatial, and temporal characteristics. It is explained as follows: With the temporal code (where the only information available is the sequence of the stimuli), performance levels remain high, unless participants are required to retrieve the stimuli in a different order from that used at encoding (visual cue). In this case, performance is significantly impaired, even in the presence of a visual cue. The study showed that order information acts as a link between the two separate representations of figure and background, hence preventing verbal overshadowing at encoding (temporal component) or attenuating its influence at retrieval (spatial component).(p. 960) Hatano, Ueno, Kitagami, and Kawaguchi found that verbal overshadowing is likely to occur when participants verbally described targets in detail. Detailed verbal descriptions resulted in more frequently inaccurate descriptions that in turn created inaccurate representations in the memories of participants. Inaccuracies are also likely to occur when face recognition comes immediately after verbalization. Other forms of non-verbal knowledge affected by verbal overshadowing include the following: [Verbal overshadowing] has also been observed when participants attempt to generate descriptions of other 'difficult-to-describe' stimuli such as colors (Schooler and Engstler-Schooler, 1990) or abstract figures (Brandimonte et al., 1997), or other non-visual tasks such as wine tasting (Melcher and Schooler, 1996), decision making (Wilson and Schooler, 1991), and insight problem-solving. (p. 871) (Schooler et al., 1993) Verbalization of stimuli leads to the disruption of non-reportable processes that are necessary for achieving insight solutions, which are distinct from language processes. Schooler, Ohlsson, and Brooks (1993) found that face recognition requires information that cannot be adequately verbalized, giving rise to difficulty in describing factors in recognition judgments. Subjects were less effective in solving insight problems when compelled to put their thoughts in words, which suggests that language may interfere with thought. The verbal overshadowing effect was not seen when participants engaged in articulatory suppression. Performance was reduced in both the verbal and non-verbal description conditions. This is evidence that verbal encoding plays a role in face recognition. By testing with distracting faces presented between study and test, Lloyd-Jones and Brown (2008) suggested a dual-process approach to recognition memory took place, that verbalization influenced familiarity-based processes at first, but its effects were later seen on recollection, when discrimination between items became more difficult. == Verbal overshadowing in facial recognition == The verbal overshadowing effect can be found for facial recognition because faces are predominately processed in a holistic or configurable manner. (Tanaka & Farah, 1993; Tanaka & Sengco, 1997) Verbalizing one's memory for a face is done using a featural or analytic strategy, leading to a drift from the configurable information about the face and to impaired recognition performance. However, Fallshore & Schooler (1995) found that the verbal overshadowing effect was not found when participants described faces of races different from their own. A study by Brown and Lloyd-Jones (2003) found that there was no verbal overshadowing effect found in car descriptions; it was only seen in facial descriptions. The authors noted that descriptions were no different on any measure including accuracy. It is suggested that less expertise in verbalizing faces rather than cars invokes a stronger shift in verbal and featural processing. This supports the concept of a transfer inappropriate retrieval framework and addresses some limitations of the effect. Wickham and Swift (2006) suggested that the verbal overshadowing effect is not seen in describing all faces, and one aspect that determines this is distinctiveness. Results showed that typical faces produce verbal overshadowing, while distinctive faces did not. In studies of eyewitness reports, variation in response criteria given by participants influenced the quality of the descriptions generated and accuracy on identification task, known as the retrieval-based effect. Face recognition was also impaired when subjects described a familiar face, such as a parent, or when describing a previously seen but novel face. Dodson, Johnson, and Schooler (1997) found that recognition was also impaired when participants were provided with a description of a previously seen face, and they were able to ignore provided versus self-generated descriptions more easily. This finding of verbal overshadowing suggested that eyewitness recognition is not only affected by their own descriptions, but of descriptions heard from others, such other eyewitness testimonies. == Voice recognition == The verbal overshadowing effect has also been found to affect voice identification. Research shows that describing a non-verbal stimuli leads to a decrease in recognition accuracy. In an unpublished study by Schooler, Fiore, Melcher, and Ambadar (1996), participants listened to a tape-recorded voice, after which they were asked either to verbally describe it or to not do so, and then asked to distinguish the voice from 3 similar distractor voices. The results showed that verbal overshadowing impaired accuracy of recognition based on gut feeling, suggesting an overall verbal overshadowing for voice recognition. Due to the forensic relevance of voices heard over the telephone and harassing phone calls that are often a problem for police, Perfect, Hunt, and Harris (2002) examined the influence of three factors on accuracy and confidence in voice recognition from a line-up. They expected to find an effect, because voice represents a class of stimuli that is difficult to describe verbally. This meets Schooler et al.'s (1997) modality mismatch criterion, meaning that describing the speakers age, gender, or accent is difficult, making voice recognition susceptible to the verbal overshadowing phenomenon. It was found that the method of memory encoding had no impact on performance, and that hearing a telephone voice reduced confidence but did not affect accuracy. They also found that providing a verbal description impaired accuracy but had no effect on confidence. The data showed an effect of verbal overshadowing in voice recognition and provided yet another disassociation between confidence and performance. Although there was a difference in confidence level, witnesses were able to identify voices over the telephone as accurately as voices heard direc
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BabyCenter

BabyCenter is an online media company based in San Francisco, New York City, Chicago, and Los Angeles that provides information on conception, pregnancy, birth, and early childhood development for parents and expecting parents. BabyCenter operates 8 country and region specific properties including websites, apps, emails, print publications, and an online community where parents can connect on a variety of topics. The visitors of website and the users of the app can sign up for free weekly email newsletters that guide them through pregnancy and their child's development. In addition to publishing detailed, medically reviewed information about pregnancy and parenting, BabyCenter, under its Mission Motherhood initiative, ran numerous social programs and has participated in public health initiatives in partnership with hospitals, healthcare agencies, nonprofits, NGOs, and government agencies to provide pregnancy and parenting advice. It also annually publishes the most popular baby names. BabyCenter LLC is part of the Everyday Health Group, a division of Ziff Davis. == History == BabyCenter was founded in October 1997 by Stanford University MBA graduates Matt Glickman and Mark Selcow, who recognized a need for information about pregnancy and parenting on the internet. BabyCenter was initially funded through $13.5 million in startup capital funding from venture capital firms, including Bessemer Venture Partners, Intel, and Trinity Ventures. The funds were used to open the BabyCenter Store in October 1998. In the early years of its operation, BabyCenter offered multiple resources and services for parents, including a website that provided medically reviewed information and guidance to new and expectant parents on such topics as fertility, labor, and childcare; a weekly email for pregnant women tailored to their week of pregnancy (based on their pregnancy due date); and community groups and chat rooms for pregnant couples and parents to discuss pregnancy and child-rearing strategies. The site grew quickly, and by early 1999 had 175 employees and an annual revenue of $35 million. In April of that year, the two founders sold BabyCenter to another website, eToys.com, for $190 million in stock. Twenty-three months later, in 2001, shortly before declaring bankruptcy, eToys sold the site to Johnson & Johnson for $10 million. During the eToys ownership, BabyCenter launched its first international E-commerce site in the UK during the spring of 2000. Starting in 2005, BabyCenter launched an expansion plan, extending its global network to Australia, Canada and other countries, staffing each outpost with local editors. In 2007, BabyCenter debuted a Mandarin-language site in China, initiated operations in India, launched a Spanish language website, and introduced its first mobile site. BabyCenter released My Pregnancy Today, its first mobile app, to Apple's App Store in August 2010 and to the Android market in April 2011. The app provided daily information, nutrition tips, advice relevant to the user's week of pregnancy, and 3-D animated videos showcasing a baby's development in utero. The My Pregnancy app was joined by a My Baby Today app in October 2011. In 2015, BabyCenter released Mom Feed, its first mobile app for parents of toddlers and older children (ages 1 to 8). Mom Feed offered personalized, stage-based information as well as content from the BabyCenter Community and Blog in a real-time stream. In 2016, BabyCenter launched its web-based Baby Names Finder. In 2018, Mom Feed was discontinued and BabyCenter replaced that experience with a separate Child Health content area on its website. Also in 2018, BabyCenter launched its mobile baby name generator, the Baby Names app, which, like the web-based Baby Names Finder, leverages data from hundreds of thousands of parents that culminates in its annual most popular Baby Names Report. In 2019, Johnson & Johnson sold Baby Center to Everyday Health Group, a division of New York-based parent company of Ziff Davis, Inc. Neither side disclosed terms of the deal. == Popular research == BabyCenter's most popular baby names is released annually and often cited by the media. In March 2024, BabyCenter did a review of the app Temu and said that the website has found products that have been recalled, could be counterfeit or circumvent U.S. safety standards and features that are important in preventing issues like choking. In 2025, BabyCenter released a report about the cost of raising a newborn baby in the first year. == Content and products == === Websites === BabyCenter has 8 country and region-specific websites around the world, including sites for the United States, Canada, Australia, Brazil, India, Germany, the United Kingdom, and Latin America. Users can find parenting and pregnancy advice in seven languages: English, Spanish, Portuguese, Arabic, French, German, and Hindi BabyCenter content for each country- or region-specific site is written by an editorial team based in that country or region. Medical and health content for each site is reviewed by a medical advisory board based there and adheres to that country or region's medical standards. For example, the U.S. site works with and follows the recommendations of such U.S. medical authorities as the American Academy of Pediatrics, the American Congress of Obstetrics & Gynecology and the Society for Maternal-Fetal Medicine. BabyCenter regularly conducts research and provides thought leadership on pregnancy and parenting topics, popularly cited by major media outlets including The Wall Street Journal, Forbes, The Washington Post, BuzzFeed, Insider, MarketWatch, Axios. === Community, blogs and social === From its earliest days, BabyCenter has had a community area that allows people to join a group of parents with children born in the same month, known as a Birth Club. BabyCenter launched a blog called Momformation in 2007. Eventually, the name was changed to BabyCenter Blog. In April 2021, the BabyCenter Community was identified in a research article within the journal PLOS Computational Biology as facilitating "unobstructed communication" between parents, which avoids the "strong echo chamber phenomena" that can foster and perpetuate vaccine misinformation. === My Pregnancy and Baby Today App === The app is available in six languages, although not all features are supported for every market. Initially the apps only featured pregnancy articles that could be found on the BabyCenter website, but over the years the feature set has expanded to include a growing list of app-specific tools such as weekly fetal development information, a kick tracker, a birth plan worksheet, a contraction timer, a baby growth tracker, a photo journal for pregnant women to record their pregnancy bellies, and a photo journal for documenting a baby's first year. === Mission Motherhood™ === BabyCenter was a cofounder of the Mobile Alliance for Maternal Action (MAMA), a public-private partnership between USAID, Johnson & Johnson, the UN Foundation, and BabyCenter from 2011 to-to 2015. The MAMA program sparked the creation of MomConnect, an initiative of the South African Department of Health for which BabyCenter developed SMS messages with health information about pregnancy and a child's first year of life. BabyCenter helped develop similar messages for mMitra, a voice messaging program in India. A research article in the Maternal and Child Health Journal stated the mMitra program offered strong evidence "that tailored mobile phone voice messages can improve key infant care knowledge and practices that lead to improved infant health outcomes in low-resource settings. BabyCenter's Mission Motherhood Messages were available to qualifying organizations on the BabyCenter website. BabyCenter contributed websites for Free Basics. These websites featured age and stage-based pregnancy and baby articles targeted to low-income, lower-education women who would not otherwise have access to health information. Content developed for this program was also used to support a UNICEF SMS program during the 2016 Zika outbreak. == Awards and recognition == In 1998, BabyCenter won a Webby Award for Best Home Site. Since then, it has been nominated for a Webby Award 19 times and won either a Webby or a People's Choice Webby Award 12 times – including a People's Voice win in 2021 for Lifestyle websites and mobile sites. In 2002, it won Service Journalism award from Online Journalism Awards (OJA). In 2015, BabyCenter won five Digital Health Awards for content about autism in children. In 2016, BabyCenter won seven Digital Health Awards: four for videos about the aches and pains of pregnancy, baby sleep, and the walking milestone in child development; two for articles about baby sleep training and sleep apnea in babies; and one for the BabyCenter mobile app My Pregnancy & Baby Today. In 2021, Forbes Health chose My Pregnancy & Baby Today as the best pregnancy app of 2021, and Women's Health identified it
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