AI For Students Pros And Cons

AI For Students Pros And Cons — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

InstallCore

InstallCore (stylized as installCore) was an installation and content distribution platform created by ironSource, considered potentially unwanted programs (PUP) by a number of anti-malware vendors. It included a software development kit (SDK) for Windows and Mac OS X. The program allowed those using it for distribution to include monetization by advertisements or charging for installation, and made its installations invisible to the user and its anti-virus software. The platform and its programs have been rated potentially unwanted programs (PUP) or potentially unwanted applications (PUA) by anti-malware product vendors since 2014, and by Windows Defender Antivirus since 2015. The platform was primarily designed for efficient web-based deployment of various types of application software. As of August 2012, InstallCore was managing 100 million installations every month, offering services for paid, unpaid, and free software by using the SDK version. == History == The InstallCore team introduced the first version of the SDK at the beginning of 2011. The SDK was a fork of the FoxTab installer and had only basic Installation features. InstallCore was discontinued as part of a company flotation in late 2020. == Criticism and malware classification == InstallCore and its software packages have been classified as potentially unwanted programs (PUP) or potentially unwanted applications (PUA), by anti-malware product vendors and Windows Defender Antivirus from 2014–2015 onwards, with many stating that it installs adware and other additional PUPs. Malwarebytes identified the program as "a family of bundlers that installs more than one application on the user's computer". It has been described as "crossing the line into full-blown malware" and a "nasty Trojan".
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Social advertising (social relationships)

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.
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Death of Molly Russell

In November 2017, Molly Russell, a fourteen-year-old British schoolgirl from Harrow, London, was found dead in her bedroom by her parents. In an inquest, the coroner stated that she had died from an act of self-harm following depression and the results of social media consumption, including material on Instagram and Pinterest. She also had a Twitter account in which she documented her growing depression. == Life == Russell had been a pupil at Hatch End High School. At the inquest, the school's head teacher expressed shock that she was able to access distressing online content. Her parents stated that she had never shown any previous signs of struggle and was doing very well in school. It was revealed at the inquest that in the six months prior to her death, 2,100 of 16,300 pieces of content she had interacted with on Instagram were on topics such as self-harm, depression, and suicide. It was also noted that throughout her experience on social media, there were never any warning signs about the information she viewed on these platforms. == Subsequent events == Dr. Navin Venugopal, the child psychiatrist assigned to the case investigating her death, called the material she viewed "disturbing and distressing" and said he was unable to sleep well for weeks after viewing it. The coroner Andrew Walker concluded that Molly's death was "an act of self harm suffering from depression and the negative effects of online content". He issued a prevention of future deaths report regarding her death, in which he made a number of recommendations for operators of online platforms, including: separating platforms for adults and children age verification changes in policy on filtering of age-specific content adding features for parental supervision and control data retention of material viewed by children He suggested that this could be accomplished by either legislation or self-regulation. The lawyer representing her family at the inquest stated that the findings "captured all of the elements of why this material is so harmful." The case has been cited as a motivator for the passage of the Online Safety Act. A charity, the Molly Rose Foundation, was set up in her memory, with the goal of suicide prevention for young people. Meta and Pinterest are believed to have made substantial donations to the charity.
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Bitmap index

A bitmap index is a special kind of database index that uses bitmaps. Bitmap indexes have traditionally been considered to work well for low-cardinality columns, which have a modest number of distinct values, either absolutely, or relative to the number of records that contain the data. The extreme case of low cardinality is Boolean data (e.g., does a resident in a city have internet access?), which has two values, True and False. Bitmap indexes use bit arrays (commonly called bitmaps) and answer queries by performing bitwise logical operations on these bitmaps. Bitmap indexes have a significant space and performance advantage over other structures for query of such data. Their drawback is they are less efficient than the traditional B-tree indexes for columns whose data is frequently updated: consequently, they are more often employed in read-only systems that are specialized for fast query - e.g., data warehouses, and generally unsuitable for online transaction processing applications. Some researchers argue that bitmap indexes are also useful for moderate or even high-cardinality data (e.g., unique-valued data) which is accessed in a read-only manner, and queries access multiple bitmap-indexed columns using the AND, OR or XOR operators extensively. Bitmap indexes are also useful in data warehousing applications for joining a large fact table to smaller dimension tables such as those arranged in a star schema. == Example == Continuing the internet access example, a bitmap index may be logically viewed as follows: On the left, Identifier refers to the unique number assigned to each resident, HasInternet is the data to be indexed, the content of the bitmap index is shown as two columns under the heading bitmaps. Each column in the left illustration under the Bitmaps header is a bitmap in the bitmap index. In this case, there are two such bitmaps, one for "has internet" Yes and one for "has internet" No. It is easy to see that each bit in bitmap Y shows whether a particular row refers to a person who has internet access. This is the simplest form of bitmap index. Most columns will have more distinct values. For example, the sales amount is likely to have a much larger number of distinct values. Variations on the bitmap index can effectively index this data as well. We briefly review three such variations. Note: Many of the references cited here are reviewed at (John Wu (2007)). For those who might be interested in experimenting with some of the ideas mentioned here, many of them are implemented in open source software such as FastBit, the Lemur Bitmap Index C++ Library, the Roaring Bitmap Java library and the Apache Hive Data Warehouse system. == Compression == For historical reasons, bitmap compression and inverted list compression were developed as separate lines of research, and only later were recognized as solving essentially the same problem. Software can compress each bitmap in a bitmap index to save space. There has been considerable amount of work on this subject. Though there are exceptions such as Roaring bitmaps, Bitmap compression algorithms typically employ run-length encoding, such as the Byte-aligned Bitmap Code, the Word-Aligned Hybrid code, the Partitioned Word-Aligned Hybrid (PWAH) compression, the Position List Word Aligned Hybrid, the Compressed Adaptive Index (COMPAX), Enhanced Word-Aligned Hybrid (EWAH) and the COmpressed 'N' Composable Integer SEt (CONCISE). These compression methods require very little effort to compress and decompress. More importantly, bitmaps compressed with BBC, WAH, COMPAX, PLWAH, EWAH and CONCISE can directly participate in bitwise operations without decompression. This gives them considerable advantages over generic compression techniques such as LZ77. BBC compression and its derivatives are used in a commercial database management system. BBC is effective in both reducing index sizes and maintaining query performance. BBC encodes the bitmaps in bytes, while WAH encodes in words, better matching current CPUs. "On both synthetic data and real application data, the new word aligned schemes use only 50% more space, but perform logical operations on compressed data 12 times faster than BBC." PLWAH bitmaps were reported to take 50% of the storage space consumed by WAH bitmaps and offer up to 20% faster performance on logical operations. Similar considerations can be done for CONCISE and Enhanced Word-Aligned Hybrid. The performance of schemes such as BBC, WAH, PLWAH, EWAH, COMPAX and CONCISE is dependent on the order of the rows. A simple lexicographical sort can divide the index size by 9 and make indexes several times faster. The larger the table, the more important it is to sort the rows. Reshuffling techniques have also been proposed to achieve the same results of sorting when indexing streaming data. == Encoding == Basic bitmap indexes use one bitmap for each distinct value. It is possible to reduce the number of bitmaps used by using a different encoding method. For example, it is possible to encode C distinct values using log(C) bitmaps with binary encoding. This reduces the number of bitmaps, further saving space, but to answer any query, most of the bitmaps have to be accessed. This makes it potentially not as effective as scanning a vertical projection of the base data, also known as a materialized view or projection index. Finding the optimal encoding method that balances (arbitrary) query performance, index size and index maintenance remains a challenge. Without considering compression, Chan and Ioannidis analyzed a class of multi-component encoding methods and came to the conclusion that two-component encoding sits at the kink of the performance vs. index size curve and therefore represents the best trade-off between index size and query performance. == Binning == For high-cardinality columns, it is useful to bin the values, where each bin covers multiple values and build the bitmaps to represent the values in each bin. This approach reduces the number of bitmaps used regardless of encoding method. However, binned indexes can only answer some queries without examining the base data. For example, if a bin covers the range from 0.1 to 0.2, then when the user asks for all values less than 0.15, all rows that fall in the bin are possible hits and have to be checked to verify whether they are actually less than 0.15. The process of checking the base data is known as the candidate check. In most cases, the time used by the candidate check is significantly longer than the time needed to work with the bitmap index. Therefore, binned indexes exhibit irregular performance. They can be very fast for some queries, but much slower if the query does not exactly match a bin. == History == The concept of bitmap index was first introduced by Professor Israel Spiegler and Rafi Maayan in their research "Storage and Retrieval Considerations of Binary Data Bases", published in 1985. The first commercial database product to implement a bitmap index was Computer Corporation of America's Model 204. Patrick O'Neil published a paper about this implementation in 1987. This implementation is a hybrid between the basic bitmap index (without compression) and the list of Row Identifiers (RID-list). Overall, the index is organized as a B+tree. When the column cardinality is low, each leaf node of the B-tree would contain long list of RIDs. In this case, it requires less space to represent the RID-lists as bitmaps. Since each bitmap represents one distinct value, this is the basic bitmap index. As the column cardinality increases, each bitmap becomes sparse and it may take more disk space to store the bitmaps than to store the same content as RID-lists. In this case, it switches to use the RID-lists, which makes it a B+tree index. == In-memory bitmaps == One of the strongest reasons for using bitmap indexes is that the intermediate results produced from them are also bitmaps and can be efficiently reused in further operations to answer more complex queries. Many programming languages support this as a bit array data structure. For example, Java has the BitSet class and .NET have the BitArray class. Some database systems that do not offer persistent bitmap indexes use bitmaps internally to speed up query processing. For example, PostgreSQL versions 8.1 and later implement a "bitmap index scan" optimization to speed up arbitrarily complex logical operations between available indexes on a single table. For tables with many columns, the total number of distinct indexes to satisfy all possible queries (with equality filtering conditions on either of the fields) grows very fast, being defined by this formula: C n [ n 2 ] ≡ n ! ( n − [ n 2 ] ) ! [ n 2 ] ! {\displaystyle \mathbf {C} _{n}^{\left[{\frac {n}{2}}\right]}\equiv {\frac {n!}{\left(n-\left[{\frac {n}{2}}\right]\right)!\left[{\frac {n}{2}}\right]!}}} . A bitmap index scan combines expressions on different indexes, thus requiring only one index per column t
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Text-to-video model

A text-to-video model is a form of generative artificial intelligence that uses a natural language description as input to produce a video relevant to the input text. Advancements during the 2020s in the generation of high-quality, text-conditioned videos have largely been driven by the development of video diffusion models. == Models == There are different models, including open source models. Chinese-language input CogVideo is the earliest text-to-video model "of 9.4 billion parameters" to be developed, with its demo version of open source codes first presented on GitHub in 2022. That year, Meta Platforms released a partial text-to-video model called "Make-A-Video", and Google's Brain (later Google DeepMind) introduced Imagen Video, a text-to-video model with 3D U-Net. === 2023 === In February 2023, Runway released Gen-1 and Gen-2, among the first commercially available text-to-video and video-to-video models accessible to the public through a web interface. Gen-1, initially released as a video-to-video model, allowed users to transform existing video footage using text or image prompts. Gen-2, introduced in March 2023 and made publicly available in June 2023, added text-to-video capabilities, enabling users to generate videos from text prompts alone. In March 2023, a research paper titled "VideoFusion: Decomposed Diffusion Models for High-Quality Video Generation" was published, presenting a novel approach to video generation. The VideoFusion model decomposes the diffusion process into two components: base noise and residual noise, which are shared across frames to ensure temporal coherence. By utilizing a pre-trained image diffusion model as a base generator, the model efficiently generated high-quality and coherent videos. Fine-tuning the pre-trained model on video data addressed the domain gap between image and video data, enhancing the model's ability to produce realistic and consistent video sequences. In the same month, Adobe introduced Firefly AI as part of its features. === 2024 === In January 2024, Google announced development of a text-to-video model named Lumiere which is anticipated to integrate advanced video editing capabilities. Matthias Niessner and Lourdes Agapito at AI company Synthesia work on developing 3D neural rendering techniques that can synthesise realistic video by using 2D and 3D neural representations of shape, appearances, and motion for controllable video synthesis of avatars. In June 2024, Luma Labs launched its Dream Machine video tool. That same month, Kuaishou extended its Kling AI text-to-video model to international users. In July 2024, TikTok owner ByteDance released Jimeng AI in China, through its subsidiary, Faceu Technology. By September 2024, the Chinese AI company MiniMax debuted its video-01 model, joining other established AI model companies like Zhipu AI, Baichuan, and Moonshot AI, which contribute to China's involvement in AI technology. In December 2024 Lightricks launched LTX Video as an open source model. === 2025 === Alternative approaches to text-to-video models include Google's Phenaki, Hour One, Colossyan, Runway's Gen-3 Alpha, and OpenAI's Sora, Several additional text-to-video models, such as Plug-and-Play, Text2LIVE, and TuneAVideo, have emerged. FLUX.1 developer Black Forest Labs has announced its text-to-video model SOTA. Google was preparing to launch a video generation tool named Veo for YouTube Shorts in 2025. In May 2025, Google launched the Veo 3 iteration of the model. It was noted for its impressive audio generation capabilities, which were a previous limitation for text-to-video models. In July 2025 Lightricks released an update to LTX Video capable of generating clips reaching 60 seconds, and in October 2025 it released LTX-2, with audio capabilities built in. === 2026 === In February 2026, ByteDance released Seedance 2.0, it was noted for its impressive realistic generation, motion and camera control and 15 second generation, however the model faced huge critiscism from Motion Picture Association for copyright infringement. After viewing a viral clip of a fight between actors Brad Pitt and Tom Cruise, Rhett Reese, who is the co-writer of Deadpool & Wolverine and Zombieland announced that on social media "I hate to say it. It’s likely over for us," further stating that "In next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases." == Architecture and training == There are several architectures that have been used to create text-to-video models. Similar to text-to-image models, these models can be trained using Recurrent Neural Networks (RNNs) such as long short-term memory (LSTM) networks, which has been used for Pixel Transformation Models and Stochastic Video Generation Models, which aid in consistency and realism respectively. An alternative for these include transformer models. Generative adversarial networks (GANs), Variational autoencoders (VAEs), — which can aid in the prediction of human motion — and diffusion models have also been used to develop the image generation aspects of the model. Text-video datasets used to train models include, but are not limited to, WebVid-10M, HDVILA-100M, CCV, ActivityNet, and Panda-70M. These datasets contain millions of original videos of interest, generated videos, captioned-videos, and textual information that help train models for accuracy. Text-video datasets used to train models include, but are not limited to PromptSource, DiffusionDB, and VidProM. These datasets provide the range of text inputs needed to teach models how to interpret a variety of textual prompts. The video generation process involves synchronizing the text inputs with video frames, ensuring alignment and consistency throughout the sequence. This predictive process is subject to decline in quality as the length of the video increases due to resource limitations. The Will Smith Eating Spaghetti test is a benchmark for models. == Limitations == Despite the rapid evolution of text-to-video models in their performance, a primary limitation is that they are very computationally heavy which limits its capacity to provide high quality and lengthy outputs. Additionally, these models require a large amount of specific training data to be able to generate high quality and coherent outputs, which brings about the issue of accessibility. Moreover, models may misinterpret textual prompts, resulting in video outputs that deviate from the intended meaning. This can occur due to limitations in capturing semantic context embedded in text, which affects the model's ability to align generated video with the user's intended message. Various models, including Make-A-Video, Imagen Video, Phenaki, CogVideo, GODIVA, and NUWA, are currently being tested and refined to enhance their alignment capabilities and overall performance in text-to-video generation. Another issue with the outputs is that text or fine details in AI-generated videos often appear garbled, a problem that stable diffusion models also struggle with. Examples include distorted hands and unreadable text. == Ethics == The deployment of text-to-video models raises ethical considerations related to content generation. These models have the potential to create inappropriate or unauthorized content, including explicit material, graphic violence, misinformation, and likenesses of real individuals without consent. Ensuring that AI-generated content complies with established standards for safe and ethical usage is essential, as content generated by these models may not always be easily identified as harmful or misleading. The ability of AI to recognize and filter out NSFW or copyrighted content remains an ongoing challenge, with implications for both creators and audiences. == Impacts and applications == Text-to-video models offer a broad range of applications that may benefit various fields, from educational and promotional to creative industries. These models can streamline content creation for training videos, movie previews, gaming assets, and visualizations, making it easier to generate content. During the Russo-Ukrainian war, fake videos made with artificial intelligence were created as part of a propaganda war against Ukraine and shared in social media. These included depictions of children in the Ukrainian Armed Forces, fake ads targeting children encouraging them to denounce critics of the Ukrainian government, or fictitious statements by Ukrainian President Volodymyr Zelenskyy about the country's surrender, among others. === Movies === Kaur vs Kore is the first Indian feature film made using generative AI which features dual role for the AI character of Sunny Leone, set to release in 2026. Chiranjeevi Hanuman – The Eternal is an Indian movie made entirely using Generative AI created by Vijay Subramaniam which is set for theatrical release in 2026. The movie was widely criticised by the Film makers in the Bollywood industr
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Messaging Layer Security

Messaging Layer Security (MLS) is a security layer for end-to-end encrypted messages. It is maintained by the MLS working group of the Internet Engineering Task Force (IETF), and is designed to provide an efficient and practical security mechanism for groups as large as 50,000 and for those who access chat systems from multiple devices. == Security properties == Security properties of MLS include message confidentiality, message integrity and authentication, membership authentication, asynchronicity, forward secrecy, post-compromise security, and scalability. == History == The idea was born in 2016 and first discussed in an unofficial meeting during IETF 96 in Berlin with attendees from Wire, Mozilla and Cisco. Initial ideas were based on pairwise encryption for secure 1:1 and group communication. In 2017, an academic paper introducing Asynchronous Ratcheting Trees was published by the University of Oxford and Facebook setting the focus on more efficient encryption schemes. The first BoF took place in February 2018 at IETF 101 in London. The founding members are Mozilla, Facebook, Wire, Google, Twitter, University of Oxford, and INRIA. On March 29, 2023, the IETF approved publication of Messaging Layer Security (MLS) as a new standard. It was officially published on July 19, 2023. At that time, Google announced it intended to add MLS to the end to end encryption used by Google Messages over Rich Communication Services (RCS). In March 2025, the GSMA announced the Universal Profile 3.0 standard of RCS would support MLS and Apple announced it would support this RCS standard on Apple Messages. Both Google Messages and Apple Messages began the rollout of MLS E2EE over RCS in May 2026. Matrix is one of the protocols declaring migration to MLS. In 2026, Discord rolled out end-to-end encryption on voice and video calls, using MLS for scalable group key exchanges. Research on adding post-quantum cryptography (PQC) to MLS is ongoing. The IETF has prepared an Internet-Draft using PQC algorithms in MLS. == Implementations ==
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Pinoy baiting

Pinoy baiting is a phrase that has been used to refer to acts by non-Filipino individuals, usually celebrities or YouTubers, of posting content online purportedly with the intention of getting the attention of Filipinos, by being surprised about the Philippines or its people. Pinoy baiters are defined as giving superficial and allegedly insincere praises and similar reactions that give recognition to the Philippines or its people. Subsequent responses by Filipinos to what have been referred to as acts of Pinoy baiting have been criticized as a form of cultural cringe. This criticism would subsequently give the advice that Filipinos should not constantly require validation from non-Filipinos about themselves or their country. == Pinoy baiting mediums == === Reaction videos === On social media such as YouTube, channels with specific focus on showing their reaction towards and opinions about certain videos or topics are called reaction channels. Reaction videos are very popular and require minimal effort to create, and thus made it easy for alleged Pinoy baiting to thrive within this video-making genre. === Travel vlogs === Vlogging, short for video blogging, grew in popularity in the 2020s. Most of the popular alleged Pinoy-baiting channels tend to be vlog channels, normally following the same script under such titles as "The Philippines changed us/me", "First impression of the Philippines", "Is this really Manila?" and "Filipinos are such Kind/Good People!", and made while travelling to touristy areas such as Boracay or Bonifacio Global City and taste-testing the fast food chain Jollibee, among others. == Criticism of the phrase == Philippines-based Korean vlogger Jessica Lee had been accused by some YouTube viewers of engaging in Pinoy baiting. In a response vlog, Lee acknowledged that there may be individuals engaging in this "business strategy" of gaining views and subscribers from one of the largest communities online. However, she questioned the objectivity of some use of the phrase, citing any vlogging subject as fair game for a negative impression of being a "baiting" tool for the vlogger treating of that subject. She also invoked vloggers' freedom to choose whatever subject they want to talk about in a deep or shallow manner, while enjoining citizens to exercise their free-market right to unfollow vloggers they hate and follow those vloggers that "make them happy". She also gave her critics an explanation why she ended up vlogging about Philippine and Filipino subjects.
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Social advertising (social relationships)

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.
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LIVAC Synchronous Corpus

LIVAC is an uncommon language corpus dynamically maintained since 1995. Different from other existing corpora, LIVAC has adopted a rigorous and regular "Windows" approach in processing and filtering massive media texts from representative Chinese speech communities such as Beijing, Hong Kong, Macau, Taipei, Singapore, Shanghai, as well as Guangzhou, and Shenzhen. The contents are thus deliberately repetitive in most cases, represented by textual samples drawn from editorials, local and international news, cross-Taiwan Strait news, as well as news on finance, sports and entertainment. By 2023, more than 3 billion characters of news media texts have been filtered, of which 700 million characters have been processed and analyzed and have yielded an expanding Pan-Chinese dictionary of 2.5 million words from the Pan-Chinese printed media. Through rigorous analysis based on computational linguistic methodology, LIVAC has at the same time accumulated a large amount of accurate and meaningful statistical data on the Chinese language and on their diverse speech communities in the Pan-Chinese context, and the results show considerable and important long standing as well as evolving variations. The "Windows" approach is the most innovative feature of LIVAC and has enabled Pan-Chinese media texts to be quantitatively analyzed according to various attributes such as locations, time and subject domains. Thus, various types of comparative studies and applications in information technology as well as development of often related innovative applications have been possible. Moreover, LIVAC has allowed longitudinal developments to be taken into account, facilitating Key Word in Context (KWIC) search and comprehensive study of target words and their underlying concepts as well as linguistic structures over the past 25 years, based on the above mentioned variables of location, time and subject. Results from the extensive and accumulative data analysis contained in LIVAC have enabled the cultivation of textual databases of proper names, place names, organization names, new words, and bi-weekly and annual rosters of media figures. Related applications have included the establishment of verb and adjective databases, the formulation of sentiment indices, and related opinion mining, to measure and compare the popularity of global media figures in the Chinese media (LIVAC Annual Pan-Chinese Celebrity Rosters, later renamed as the Pan-Chinese Newsmaker Rosters). Notable among these are the decades long periodic reviews of the 25 years of annual pan-Chinese rosters since 2000 and compilation of new word databases (LIVAC Annual Pan-Chinese New Word Rosters). On this basis, the analysis of the emergence, diffusion and transformation of new words, and the publication of dictionaries of neologisms have been made possible. A recent focus is on the relative balance between disyllabic words and growing trisyllabic words in the Chinese language, and the comparative study of light verbs in three Chinese speech communities. as well as the link between the language use and use of language as a reflection of epochal change in China. A new LIVAC version 3.1 was launched in February 2024. == Corpus data processing == Accessing media texts, manual input, etc. Text unification including conversion from simplified to traditional Chinese characters, stored as Big5 and Unicode versions Automatic word segmentation Automatic alignment of parallel texts Manual verification, part-of-speech tagging Extraction of words and addition to regional sub-corpora Combination of regional sub-corpora to update the LIVAC corpus, and master lexical database == Labeling for data curation == Categories used include general terms and proper names, such as: general names, surnames, semi titles; geographical, organizations and commercial entities, etc.; time, prepositions, locations, etc.; stack-words; loanwords; case-word; numerals, etc. Construction of databases of proper names, place names, and specific terms, etc. Generate rosters: "new word rosters", "celebrity or media personality rosters", "place name rosters", compound words and matched words Other parts of speech tagging for sub-database, such as common nouns, numerals, numeral classifiers, different types of verbs, and of adjectives, pronouns, adverbs, prepositions, conjunctions, particles marking mood, onomatopoeia, interjection, etc. == Applications == Compilation of Pan-Chinese dictionaries or local dictionaries Information technology research, such as predictive Chinese text input for mobile phones, automatic speech to text conversion, opinion mining Comparative studies on linguistic and cultural developments in the Pan-Chinese regions, especially in a critical period of history in modern China. Language teaching and learning research, and speech-to-text conversion Customized service on linguistic research and lexical search for international corporations and government agencies The above applications are provided by the following functions: Word Segmentation Search Phrase Search Example Sentence Selection Multi-word Comparison Word Cloud
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Polygraphic substitution

Polygraphic substitution is a substitution cipher in which a uniform substitution is performed on blocks of letters. When the length of the block is specifically known, more precise terms are used: for instance, a cipher in which pairs of letters are substituted is bigraphic. As a concept, polygraphic substitution contrasts with monoalphabetic (or simple) substitutions in which individual letters are uniformly substituted, or polyalphabetic substitutions in which individual letters are substituted in different ways depending on their position in the text. In theory, there is some overlap in these definitions; one could conceivably consider a Vigenère cipher with an eight-letter key to be an octographic substitution. In practice, this is not a useful observation since it is far more fruitful to consider it to be a polyalphabetic substitution cipher. == Specific ciphers == In 1563, Giambattista della Porta devised the first bigraphic substitution. However, it was nothing more than a matrix of symbols. In practice, it would have been all but impossible to memorize, and carrying around the table would lead to risks of falling into enemy hands. In 1854, Charles Wheatstone came up with the Playfair cipher, a keyword-based system that could be performed on paper in the field. This was followed up over the next fifty years with the closely related four-square and two-square ciphers, which are slightly more cumbersome but offer slightly better security. In 1929, Lester S. Hill developed the Hill cipher, which uses matrix algebra to encrypt blocks of any desired length. However, encryption is very difficult to perform by hand for any sufficiently large block size, although it has been implemented by machine or computer. This is therefore on the frontier between classical and modern cryptography. == Cryptanalysis of general polygraphic substitutions == Polygraphic systems do provide a significant improvement in security over monoalphabetic substitutions. Given an individual letter 'E' in a message, it could be encrypted using any of 52 instructions depending on its location and neighbors, which can be used to great advantage to mask the frequency of individual letters. However, the security boost is limited; while it generally requires a larger sample of text to crack, it can still be done by hand. One can identify a polygraphically-encrypted text by performing a frequency chart of polygrams and not merely of individual letters. These can be compared to the frequency of plaintext English. The distribution of digrams is even more stark than individual letters. For example, the six most common letters in English (23%) represent approximately half of English plaintext, but it takes only the most frequent 8% of the 676 digrams to achieve the same potency. In addition, even in a plaintext many thousands of characters long, one would expect that nearly half of the digrams would not occur, or only barely. In addition, looking over the text one would expect to see a fairly regular scattering of repeated text in multiples of the block length and relatively few that are not multiples. Cracking a code identified as polygraphic is similar to cracking a general monoalphabetic substitution except with a larger 'alphabet'. One identifies the most frequent polygrams, experiments with replacing them with common plaintext polygrams, and attempts to build up common words, phrases, and finally meaning. Naturally, if the investigation led the cryptanalyst to suspect that a code was of a specific type, like a Playfair or order-2 Hill cipher, then they could use a more specific attack.
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G.9963

Recommendation G.9963 is a home networking standard under development at the International Telecommunication Union standards sector, the ITU-T. It was begun in 2010 by ITU-T to add multiple-input and multiple-output (known as MIMO) capabilities to the G.hn standard originally defined in Recommendation G.9960. The standard is also known as "G.hn-mimo". As part of the family of G.hn standards, G.9963 was endorsed by the HomeGrid Forum.
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NRENum.net

The NRENum.net service is an end-user ENUM service run by TERENA and the participating national research and education networking organisations (NRENs), primarily for academia. NRENum.net is considered as a complementary service and a valid alternative to the Golden ENUM tree. The domain nrenum.net is being populated in order to provide the infrastructure in DNS for storage of E.164 numbers. The NRENum.net service includes the operation of the Tier-0 root Domain Name Server(s) and the delegation of county codes to NRENum.net Registries. NRENum.net is a registered community trademark of TERENA. == Service description == E.164 Telephone Number Mapping (ENUM) is a standard protocol that is the result of work of the Internet Engineering Task Force's Telephone Number Mapping working group. ENUM translates a telephone number into a domain name. This allows users to continue to use the existing phone number formats they are familiar with, while allowing the call to be routed using DNS. This makes ENUM a quick, stable and cheap link between telecommunications systems and the Internet. RFC 3761 discusses the use of the Domain Name System for storage of E.164 numbers. More specifically, how DNS can be used for identifying available services connected to one E.164 number. The RIPE NCC provides DNS operations for e164.arpa (known as Golden ENUM tree) in accordance with the instructions from the Internet Architecture Board. The NRENum.net service is an end-user ENUM service run by TERENA and the participating NRENs primarily for academia. NRENum.net is considered as a complementary service and a valid alternative to the Golden ENUM tree. The domain nrenum.net is being populated in order to provide the infrastructure in DNS for storage of E.164 numbers. The NRENum.net service includes the operation of the Tier-0 root Domain Name Servers and the delegation of county codes to NRENum.net Registries. NRENum.net is a registered community trademark of TERENA. NRENum.net facilitates services such as Voice over IP and videoconferencing. NRENum.net tree refers to the tree structure where: Tier-0 root Domain Name Servers (technically one master and several secondary servers ensuring resilience) are run by the hosting organisations and coordinated by the NRENum.net Operations Team. Tier-1 Domain Name Servers are run by the NRENum.net (national or regional) Registries responsible for the country code(s) delegated. Tier-2 and lower DNS sub-delegations may be implemented, regulated by the national service policies. An NRENum.net Registry is an entity that is authorised by the NRENum.net Operations Team to operate the national or regional Tier-1 Domain Name Server and be responsible for the county code(s) delegated. In many countries there is a National Research and Education Networking organisation (NREN) that acts as the Registry of the country. An NRENum.net Registrar is responsible for the number/block registration in the Tier-1 DNS and a Number Validation Entity is responsible for the validation of the E.164 telephone numbers to be registered. The NREN may at the same time have the role of the NRENum.net Registry, Registrar and Validation Entity for the country code(s) delegated. A Registrant (end user) is an E.164 telephone number holder. Holders of E.164 numbers who want to be listed in the service must contact the appropriate NRENum.net Registrar. Number (block) delegation is the technical process of assigning country codes to national registries, or number blocks under country codes to end users. Number (block) registration is the technical process of configuring DNS and populating it with the appropriate ENUM records (i.e., adding NAPTR records to DNS) via registrars. The ITU-T strictly regulates the number structure of valid E.164 telephone numbers and assigns number blocks to national authorities (telecom regulators) or recently to global entities directly. The national authorities can further delegate the number ranges to local operators within the country or region. A virtual number has either a non-valid E.164 number structure (e.g., longer than 15 digits) or has a valid structure but is not assigned to any national authorities or operators. The number Validation Entity is responsible for checking the numbers to be registered to NRENum.net. == History == The idea for the NRENum.net service was conceived in 2006. NRENum.net became operational in August 2006, and was run by Bernie Höneisen, a staff member of SWITCH, and Kewin Stöckigt, a staff member of AARNet, as a private service, with technical support from SWITCH and the participants in the TERENA Task Force on Enhanced Communication Services (TF-ECS). When that task force completed its activities in 2008, TERENA agreed to take over the coordination of the NRENum.net service. By that time, nine NRENs had joined NRENum.net. The service continued to grow during the next years, and in March 2012 NRENum.net went global when RNP from Brazil joined the service as its 14th partificpant and the first outside Europe. In 2011, the participants decided to migrate the operation of the service's master Domain Name Server to NIIF and the operation of the two secondary DNSs to CARNET and SWITCH. In 2013, Internet2, AARNet and NORDUnet set up additional secondary Domain Name Servers for their regions, thereby completing the global distribution of DNS slaves and bringing the resilience of the NRENum.net infrastructure to a high level. == Governance == TERENA has established a lightweight global governance structure. The Global NRENum.net Governance Committee (GNGC) is the highest-level strategic body responsible for overall NRENum.net service definition, sustainability and long-term strategy. This includes formulating and recommending service governance principles and policies. Its members are nominated by the NRENum.net Registries in the various world regions, and are appointed by TERENA. The GNGC is composed of two members representing Europe, two representing the Asia-Pacific region, and two representing the Americas. The NRENum.net Operations Team is responsible for the day-to-day operations of the Tier-0 root DNSs and the handling of country code delegation requests. It may escalate technical or policy issues to the GNGC for discussion. TERENA is responsible for ensuring the correct and secure operations of the NRENum.net service performed by the NRENum.net Operations Team and governance by the GNGC. TERENA also supports the development of technical improvements to the NRENum.net service and promotes the deployment of NRENum.net worldwide. == Geographical deployment == Thirty-two county codes are delegated in the NRENum.net service. Below these are listed per world region. === Europe === === Asia-Pacific === === North America === +1 United States (Internet2) === Latin America === === Caribbean === === Africa === +262 Réunion, Mayotte (RENATER)
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Digital image processing

Digital image processing is the use of a digital computer to process digital images through an algorithm. As a subcategory or field of digital signal processing, digital image processing has many advantages over analog image processing. It allows a much wider range of algorithms to be applied to the input data and can avoid problems such as the build-up of noise and distortion during processing. Since images are defined over two dimensions (perhaps more), digital image processing may be modeled in the form of multidimensional systems. The generation and development of digital image processing are mainly affected by three factors: first, the development of computers; second, the development of mathematics (especially the creation and improvement of discrete mathematics theory); and third, the demand for a wide range of applications in environment, agriculture, military, industry and medical science has increased. == History == Many of the techniques of digital image processing, or digital picture processing as it often was called, were developed in the 1960s, at Bell Laboratories, the Jet Propulsion Laboratory, Massachusetts Institute of Technology, University of Maryland, and a few other research facilities, with application to satellite imagery, wire-photo standards conversion, medical imaging, videophone, character recognition, and photograph enhancement. The purpose of early image processing was to improve the quality of the image. In image processing, the input is a low-quality image, and the output is an image with improved quality. Common image processing includes image enhancement, restoration, encoding, and compression. The first successful application was the American Jet Propulsion Laboratory (JPL). They used image processing techniques such as geometric correction, gradation transformation, noise removal, etc. on the thousands of lunar photos sent back by the Space Detector Ranger 7 in 1964, taking into account the position of the Sun and the environment of the Moon. The impact of the successful mapping of the Moon's surface map by the computer has been a success. Later, more complex image processing was performed on the nearly 100,000 photos sent back by the spacecraft, so that the topographic map, color map and panoramic mosaic of the Moon were obtained, which achieved extraordinary results and laid a solid foundation for human landing on the Moon. The cost of processing was fairly high, however, with the computing equipment of that era. That changed in the 1970s, when digital image processing proliferated as cheaper computers and dedicated hardware became available. This led to images being processed in real-time, for some dedicated problems such as television standards conversion. As general-purpose computers became faster, they started to take over the role of dedicated hardware for all but the most specialized and computer-intensive operations. With the fast computers and signal processors available in the 2000s, digital image processing has become the most common form of image processing, and is generally used because it is not only the most versatile method, but also the cheapest. === Image sensors === The basis for modern image sensors is metal–oxide–semiconductor (MOS) technology, invented at Bell Labs between 1955 and 1960, This led to the development of digital semiconductor image sensors, including the charge-coupled device (CCD) and later the CMOS sensor. The charge-coupled device was invented by Willard S. Boyle and George E. Smith at Bell Labs in 1969. While researching MOS technology, they realized that an electric charge was the analogy of the magnetic bubble and that it could be stored on a tiny MOS capacitor. As it was fairly straightforward to fabricate a series of MOS capacitors in a row, they connected a suitable voltage to them so that the charge could be stepped along from one to the next. The CCD is a semiconductor circuit that was later used in the first digital video cameras for television broadcasting. The NMOS active-pixel sensor (APS) was invented by Olympus in Japan during the mid-1980s. This was enabled by advances in MOS semiconductor device fabrication, with MOSFET scaling reaching smaller micron and then sub-micron levels. The NMOS APS was fabricated by Tsutomu Nakamura's team at Olympus in 1985. The CMOS active-pixel sensor (CMOS sensor) was later developed by Eric Fossum's team at the NASA Jet Propulsion Laboratory in 1993. By 2007, sales of CMOS sensors had surpassed CCD sensors. MOS image sensors are widely used in optical mouse technology. The first optical mouse, invented by Richard F. Lyon at Xerox in 1980, used a 5 μm NMOS integrated circuit sensor chip. Since the first commercial optical mouse, the IntelliMouse introduced in 1999, most optical mouse devices use CMOS sensors. === Image compression === An important development in digital image compression technology was the discrete cosine transform (DCT), a lossy compression technique first proposed by Nasir Ahmed in 1972. DCT compression became the basis for JPEG, which was introduced by the Joint Photographic Experts Group in 1992. JPEG compresses images down to much smaller file sizes, and has become the most widely used image file format on the Internet. Its highly efficient DCT compression algorithm was largely responsible for the wide proliferation of digital images and digital photos, with several billion JPEG images produced every day as of 2015. Medical imaging techniques produce very large amounts of data, especially from CT, MRI and PET modalities. As a result, storage and communications of electronic image data are prohibitive without the use of compression. JPEG 2000 image compression is used by the DICOM standard for storage and transmission of medical images. The cost and feasibility of accessing large image data sets over low or various bandwidths are further addressed by use of another DICOM standard, called JPIP, to enable efficient streaming of the JPEG 2000 compressed image data. === Digital signal processor (DSP) === Electronic signal processing was revolutionized by the wide adoption of MOS technology in the 1970s. MOS integrated circuit technology was the basis for the first single-chip microprocessors and microcontrollers in the early 1970s, and then the first single-chip digital signal processor (DSP) chips in the late 1970s. DSP chips have since been widely used in digital image processing. The discrete cosine transform (DCT) image compression algorithm has been widely implemented in DSP chips, with many companies developing DSP chips based on DCT technology. DCTs are widely used for encoding, decoding, video coding, audio coding, multiplexing, control signals, signaling, analog-to-digital conversion, formatting luminance and color differences, and color formats such as YUV444 and YUV411. DCTs are also used for encoding operations such as motion estimation, motion compensation, inter-frame prediction, quantization, perceptual weighting, entropy encoding, variable encoding, and motion vectors, and decoding operations such as the inverse operation between different color formats (YIQ, YUV and RGB) for display purposes. DCTs are also commonly used for high-definition television (HDTV) encoder/decoder chips. == Tasks == Digital image processing allows the use of much more complex algorithms, and hence, can offer both more sophisticated performance at simple tasks, and the implementation of methods which would be impossible by analogue means. In particular, digital image processing is a concrete application of, and a practical technology based on: Classification Feature extraction Multi-scale signal analysis Pattern recognition Projection Some techniques that are used in digital image processing include: Anisotropic diffusion Hidden Markov models Image editing Image restoration Independent component analysis Linear filtering Neural networks Partial differential equations Pixelation Point feature matching Principal components analysis Self-organizing maps Wavelets == Digital image transformations == === Filtering === Digital filters are used to blur and sharpen digital images. Filtering can be performed by: convolution with specifically designed kernels (filter array) in the spatial domain masking specific frequency regions in the frequency (Fourier) domain The following examples show both methods: ==== Image padding in Fourier domain filtering ==== Images are typically padded before being transformed to the Fourier space, the highpass filtered images below illustrate the consequences of different padding techniques: Notice that the highpass filter shows extra edges when zero padded compared to the repeated edge padding. ==== Filtering code examples ==== MATLAB example for spatial domain highpass filtering. === Affine transformations === Affine transformations enable basic image transformations including scale, rotate, translate, mirror and shear as is shown in the following examples: To apply the affine
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Star Awards for Social Media Award

The Star Awards for Social Media Award was an award presented annually from 2014 to 2016 at the Star Awards, where Mediacorp of Singapore recognises entertainers under their employment with awards for artistic and technical merit for outstanding performances of the year. == History == The category was introduced in 2014, at the 20th Star Awards ceremony; Jeanette Aw received the award and it is given in honour of a Mediacorp artiste with the most social media engagement. The results are based on the calculations from three international social media analysis systems; artistes must be active on at least one of the following platforms in order to qualify: Facebook, Twitter and Instagram. Since its inception, the award has been given to two artistes. Carrie Wong is the most recent and final winner in this category. Since the ceremony held in 2016, Aw remains as the only artiste to win in this category twice, surpassing Wong who has one win. The award was discontinued from 2017 onwards as the popularity element of the award is already represented in the Top 10 Most Popular Male Artistes and Top 10 Most Popular Female Artistes awards. == Recipients ==
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Data monetization

Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things. For example, the ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever-increasing rate. When this data is collated against traditional databases, the value and utility of both sources of data increases, leading to tremendous potential to mine data for social good, research and discovery, and achievement of business objectives. Closely associated with data monetization are the emerging data as a service models for transactions involving data by the data item. There are three ethical and regulatory vectors involved in data monetization due to the sometimes conflicting interests of actors involved in the digital supply chain. The individual data creator who generates files and records through his own efforts or owns a device such as a sensor or a mobile phone that generates data has a claim to ownership of data. The business entity that generates data in the course of its operations, such as its transactions with financial institutions or risk factors discovered through feedback from customers also has a claim on data captured through their systems and platforms. However, the person that contributed the data may also have a legitimate claim on the data. Internet platforms and service providers, such as Google or Facebook that require a user to forgo some ownership interest in their data in exchange for use of the platform also have a legitimate claim on the data. Thus the practice of data monetization, although common since 2000, is now getting increasing attention from regulators. The European Union and the United States Congress have begun to address these issues. For instance, in the financial services industry, regulations involving data are included in the Gramm–Leach–Bliley Act and Dodd-Frank. Some individual creators of data are shifting to using personal data vaults and implementing vendor relationship management concepts as a reflection of an increasing resistance to their data being federated or aggregated and resold without compensation. Groups such as the Personal Data Ecosystem Consortium, Patient privacy rights, and others are also challenging corporate cooptation of data without compensation. Financial services companies are a relatively good example of an industry focused on generating revenue by leveraging data. Credit card issuers and retail banks use customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time. == Types of data monetization == Internal data monetization - An organization's data is used internally, resulting in economic benefit. This is commonly the case in organizations using analytics to uncover insights, resulting in improved profit, cost savings or the avoidance of risk. Internal data monetization is currently the most common form of monetization, requiring far fewer security, intellectual property, and legal precautions when compared to other types. The potential economic gains from this type of data monetization are limited by the organization's internal structure and situation. External data monetization - A person or organization makes data they possess available on a for-fee basis to external parties, or as a broker for same. This type of monetization is less common and requires various methods to distribute the data to potential buyers and consumers. However, the economic gain that results from collecting data, packaging and distributing it, can be quite large. == Steps == Identification of available data sources – this includes data currently available for monetization as well as other external data sources that may enhance the value of what’s currently available. Connect, aggregate, attribute, validate, authenticate, and exchange data - this allows data to be converted directly into actionable or revenue generating insight or services. Set terms and prices and facilitate data trading - methods for data vetting, storage, and access. For example, many global corporations have locked and siloed data storage infrastructures, which hinders efficient access to data and cooperative and real-time exchange. Perform Research and analytics – draw predictive insights from existing data as a basis for using data for to reduce risk, enhance product development or performance, or improve customer experience or business outcomes. Action and leveraging – the last phase of monetizing data includes determining alternative or improved data centric products, ideas, or services. Examples may include real-time actionable triggered notifications or enhanced channels such as web or mobile response mechanisms. == Pricing variables and factors == A fee for use of a platform to connect buyers and sellers use of a platform to configure, organize, and otherwise process data included in a data trade connecting or including a device or sensor into a data supply chain connecting and credentialing a creator of a data source and a data buyer – often through a federated identity connecting a data source to other data sources to be included in a data supply chain use of an internet service or other transmission services for uploading and downloading data – sometimes, for an individual, through a personal cloud use of encrypted keys to achieve secure data transfer use of a search algorithm specifically designed to tag data sources that contain data points of value to the data buyer linking a data creator or generator to a data collection protocol or form server actions – such as a notification – triggered by an update to a data item or data source included in a data supply chain A price or exchange or other trade value assigned by a data creator or generator to a data item or a data source offered by a data buyer to a data creator assigned by a data buyer for a data item or a data source formatted according to criteria set by a data buyer An incremental fee assigned by a data buyer for a data item or a data set scaled to the reputation of the data creator == Benefits == Improved decision-making that leads to real time crowd sourced research, improved profits, decreased costs, reduced risk and improved compliance More impactful decisions (e.g., make real-time decisions) More timely (lower latency) decisions (e.g., a vendor making purchase recommendations while the customer is still on the phone or in the store, a customer connecting with multiple vendors to discover the best price, triggered notifications when thresholds are reached for data values) More granular decisions (e.g., localized pricing decisions at an individual or device or sensor level versus larger aggregates). Targeted Marketing (e.g., Vendors with access to big data can make targeted advertisements to specific customers within a set data pool decreasing costs for the advertiser and reaching most interested customers) == Frameworks == There are a wide variety of industries, firms and business models related to data monetization. The following frameworks have been offered to help understand the types of business models that are used: Roger Ehrenberg of IA Ventures, a venture capital firm that invests in this sector, has defined three basic types of data product firms: Contributory databases. The magic of these businesses is that a customer provides their own data in exchange for receiving a more robust set of aggregated data back that provides insight into the broader marketplace, or provides a vehicle for expressing a view. Give a little, get a lot back in return – a pretty compelling value proposition, and one that frequently results in a payment from the data contributor in exchange for receiving enriched, aggregated data. Once these contributory databases are developed and customers become reliant on their insights, they become extremely valuable and persistent data assets. Data processing platforms. These businesses create barriers through a combination of complex data architectures, proprietary algorithms, and rich analytics to help customers consume data in whatever form they please. Often these businesses have special relationships with key data providers, that when combined with other data and processed as a whole create valuable differentiation and competitive barriers. Bloomberg is an example of a powerful
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