AI Image Generators

Explore the best AI Image Generators — independent reviews, comparisons, pricing and step-by-step how-to guides, curated by Aizhi.

Grammatik

Grammatik was the first grammar-checking program for home computers. Aspen Software of Albuquerque, NM, released the earliest version of this diction and style checker for personal computers. It was first released no later than 1981, and was inspired by the Writer's Workbench. Grammatik was first available for the TRS-80, and soon had versions for CP/M and the IBM PC. Reference Software International of San Francisco, California, acquired Grammatik in 1985. Development of Grammatik continued, and it became an actual grammar checker that could detect writing errors beyond simple style checking. Subsequent versions were released for MS-DOS, Windows, Macintosh, and Unix. Grammatik was ultimately acquired by WordPerfect Corporation and is integrated into the WordPerfect word processor.
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Hybrid cryptosystem

In cryptography, a hybrid cryptosystem is one which combines the convenience of a public-key cryptosystem with the efficiency of a symmetric-key cryptosystem. Public-key cryptosystems are convenient in that they do not require the sender and receiver to share a common secret in order to communicate securely. However, they often rely on complicated mathematical computations and are thus generally much more inefficient than comparable symmetric-key cryptosystems. In many applications, the high cost of encrypting long messages in a public-key cryptosystem can be prohibitive. This is addressed by hybrid systems by using a combination of both. A hybrid cryptosystem can be constructed using any two separate cryptosystems: a key encapsulation mechanism, which is a public-key cryptosystem a data encapsulation scheme, which is a symmetric-key cryptosystem The hybrid cryptosystem is itself a public-key system, whose public and private keys are the same as in the key encapsulation scheme. Note that for very long messages the bulk of the work in encryption/decryption is done by the more efficient symmetric-key scheme, while the inefficient public-key scheme is used only to encrypt/decrypt a short key value. == Implementations and standards == All practical implementations of public key cryptography today employ a hybrid system. Examples include the TLS protocol and the SSH protocol, that use a public-key mechanism for key exchange (such as Diffie-Hellman) and a symmetric-key mechanism for data encapsulation (such as AES). The OpenPGP file format and the PKCS#7 file format are other examples. Hybrid Public Key Encryption (HPKE, published as RFC 9180) is a modern standard for generic hybrid encryption. HPKE is used within multiple IETF protocols, including Messaging Layer Security (MLS), Oblivious DNS over HTTPS, Oblivious HTTP, Privacy Preserving Measurement, and TLS Encrypted Client Hello. Envelope encryption is an example of a usage of hybrid cryptosystems in cloud computing. In a cloud context, hybrid cryptosystems also enable centralized key management. == Example == To encrypt a message addressed to Alice in a hybrid cryptosystem, Bob does the following: Obtains Alice's public key. Generates a fresh symmetric key for the data encapsulation scheme. Encrypts the message under the data encapsulation scheme, using the symmetric key just generated. Encrypts the symmetric key under the key encapsulation scheme, using Alice's public key. Sends both of these ciphertexts to Alice. To decrypt this hybrid ciphertext, Alice does the following: Uses her private key to decrypt the symmetric key contained in the key encapsulation segment. Uses this symmetric key to decrypt the message contained in the data encapsulation segment. == Security == If both the key encapsulation and data encapsulation schemes in a hybrid cryptosystem are secure against adaptive chosen ciphertext attacks, then the hybrid scheme inherits that property as well. However, it is possible to construct a hybrid scheme secure against adaptive chosen ciphertext attacks even if the key encapsulation has a slightly weakened security definition (though the security of the data encapsulation must be slightly stronger). == Envelope encryption == Envelope encryption is term used for encrypting with a hybrid cryptosystem used by all major cloud service providers, often as part of a centralized key management system in cloud computing. Envelope encryption gives names to the keys used in hybrid encryption: Data Encryption Keys (abbreviated DEK, and used to encrypt data) and Key Encryption Keys (abbreviated KEK, and used to encrypt the DEKs). In a cloud environment, encryption with envelope encryption involves generating a DEK locally, encrypting one's data using the DEK, and then issuing a request to wrap (encrypt) the DEK with a KEK stored in a potentially more secure service. Then, this wrapped DEK and encrypted message constitute a ciphertext for the scheme. To decrypt a ciphertext, the wrapped DEK is unwrapped (decrypted) via a call to a service, and then the unwrapped DEK is used to decrypt the encrypted message. In addition to the normal advantages of a hybrid cryptosystem, using asymmetric encryption for the KEK in a cloud context provides easier key management and separation of roles, but can be slower. In cloud systems, such as Google Cloud Platform and Amazon Web Services, a key management system (KMS) can be available as a service. In some cases, the key management system will store keys in hardware security modules, which are hardware systems that protect keys with hardware features like intrusion resistance. This means that KEKs can also be more secure because they are stored on secure specialized hardware. Envelope encryption makes centralized key management easier because a centralized key management system only needs to store KEKs, which occupy less space, and requests to the KMS only involve sending wrapped and unwrapped DEKs, which use less bandwidth than transmitting entire messages. Since one KEK can be used to encrypt many DEKs, this also allows for less storage space to be used in the KMS. This also allows for centralized auditing and access control at one point of access.
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Ciphertext expansion

In cryptography, the term ciphertext expansion refers to the length increase of a message when it is encrypted. Many modern cryptosystems cause some degree of expansion during the encryption process, for instance when the resulting ciphertext must include a message-unique Initialization Vector (IV). Probabilistic encryption schemes cause ciphertext expansion, as the set of possible ciphertexts is necessarily greater than the set of input plaintexts. Certain schemes, such as Cocks Identity Based Encryption, or the Goldwasser-Micali cryptosystem result in ciphertexts hundreds or thousands of times longer than the plaintext. Ciphertext expansion may be offset or increased by other processes which compress or expand the message, e.g., data compression or error correction coding. == Reasons why Ciphertext expansion can occur == === Probabilistic Encryption === Probabilistic encryption schemes, such as the Goldwasser-Micali cryptosystem, necessarily produce ciphertexts that are longer than the original plaintexts. This is because the set of possible ciphertexts must be larger than the set of plaintexts to achieve semantic security. === Initialization Vectors (IVs) === Many block cipher modes of operation, like Cipher Block Chaining (CBC), require the use of an Initialization Vector (IV) that is unique for each message. The IV is typically appended to the ciphertext, resulting in expansion. === Redundancy and Error Correction === Some cryptographic schemes intentionally introduce redundancy or error correction codes into the ciphertext to protect against tampering or transmission errors. This added data increases the ciphertext size. === Specific Cryptosystems === Certain cryptographic schemes, such as Cocks Identity-Based Encryption, can produce ciphertexts that are hundreds or thousands of times longer than the original plaintext. This extreme expansion is a design choice to achieve the desired security properties. Ciphertext expansion can be offset or increased by other processes that compress or expand the message, such as data compression or error correction coding. The overall impact on message size depends on the relative strengths of these competing effects.
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Social profiling

Social profiling is the process of constructing a social media user's profile using their social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are various platforms for sharing this information with the proliferation of growing popular social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter. == Social profile and social data == A person's social data refers to the personal data that they generate either online or offline (for more information, see social data revolution). A large amount of these data, including one's language, location and interest, is shared through social media and social network. Users join multiple social media platforms and their profiles across these platforms can be linked using different methods to obtain their interests, locations, content, and friend list. Altogether, this information can be used to construct a person's social profile. Meeting the user's satisfaction level for information collection is becoming more challenging. This is because of too much "noise" generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. A study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges were highlighted. The prominent approaches adopted include machine learning, ontology, and fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The literature showed that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence are still need to be explored. === Personalized meta-search engines === The ever-increasing online content has resulted in the lack of proficiency of centralized search engine's results. It can no longer satisfy user's demand for information. A possible solution that would increase coverage of search results would be meta-search engines, an approach that collects information from numerous centralized search engines. A new problem thus emerges, that is too much data and too much noise is generated in the collection process. Therefore, a new technique called personalized meta-search engines was developed. It makes use of a user's profile (largely social profile) to filter the search results. A user's profile can be a combination of a number of things, including but not limited to, "a user's manual selected interests, user's search history", and personal social network data. == Social media profiling == According to Samuel D. Warren II and Louis Brandeis (1890), disclosure of private information and the misuse of it can hurt people's feelings and cause considerable damage in people's lives. Social networks provide people access to intimate online interactions; therefore, information access control, information transactions, privacy issues, connections and relationships on social media have become important research fields and are subjects of concern to the public. Ricard Fogues and other co-authors state that "any privacy mechanism has at its base an access control", that dictate "how permissions are given, what elements can be private, how access rules are defined, and so on". Current access control for social media accounts tend to still be very simplistic: there is very limited diversity in the category of relationships on for social network accounts. User's relationships to others are, on most platforms, only categorized as "friend" or "non-friend" and people may leak important information to "friends" inside their social circle but not necessarily users to they consciously want to share the information to. The below section is concerned with social media profiling and what profiling information on social media accounts can achieve. === Privacy leaks === A lot of information is voluntarily shared on online social networks, such as photos and updates on life activities (new job, hobbies, etc.). People rest assured that different social network accounts on different platforms will not be linked as long as they do not grant permission to these links. However, according to Diane Gan, information gathered online enables "target subjects to be identified on other social networking sites such as Foursquare, Instagram, LinkedIn, Facebook and Google+, where more personal information was leaked". The majority of social networking platforms use the "opt out approach" for their features. If users wish to protect their privacy, it is user's own responsibility to check and change the privacy settings as a number of them are set to default option. A major social network platforms have developed geo-tag functions and are in popular usage. This is concerning because 39% of users have experienced profiling hacking; 78% burglars have used major social media networks and Google Street-view to select their victims; and an astonishing 54% of burglars attempted to break into empty houses when people posted their status updates and geo-locations. === Facebook === Formation and maintenance of social media accounts and their relationships with other accounts are associated with various social outcomes. In 2015, for many firms, customer relationship management is essential and is partially done through Facebook. Before the emergence and prevalence of social media, customer identification was primarily based upon information that a firm could directly acquire: for example, it may be through a customer's purchasing process or voluntary act of completing a survey/loyalty program. However, the rise of social media has greatly reduced the approach of building a customer's profile/model based on available data. Marketers now increasingly seek customer information through Facebook; this may include a variety of information users disclose to all users or partial users on Facebook: name, gender, date of birth, e-mail address, sexual orientation, marital status, interests, hobbies, favorite sports team(s), favorite athlete(s), or favorite music, and more importantly, Facebook connections. However, due to the privacy policy design, acquiring true information on Facebook is no trivial task. Often, Facebook users either refuse to disclose true information (sometimes using pseudonyms) or setting information to be only visible to friends, Facebook users who "LIKE" your page are also hard to identify. To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it exceeds the first 500, which we usually can not see) and all the publicly shared data. === Twitter === First launched on the Internet in March 2006, Twitter is a platform on which users can connect and communicate with any other user in just 280 characters. Like Facebook, Twitter is also a crucial tunnel for users to leak important information, often unconsciously, but able to be accessed and collected by others. According to Rachel Nuwer, in a sample of 10.8 million tweets by more than 5,000 users, their posted and publicly shared information are enough to reveal a user's income range. A postdoctoral researcher from the University of Pennsylvania, Daniel Preoţiuc-Pietro and his colleagues were able to categorize 90% of users into corresponding income groups. Their existing collected data, after being fed into a machine-learning model, generated reliable predictions on the characteristics of each income group. The mobile app called Streamd.in displays live tweets on Google Maps by using geo-location details attached to the tweet, and traces the user's movement in the real world. === Profiling photos on social network === The advent and universality of social media networks have boosted the role of images and visual information dissemination. Many types of visual information on social media transmit messages from the author, location information and other personal information. For example, a user may post a photo of themselves in which landmarks are visible, which can enable other users to determine where they are. In a study done by Cristina Segalin, Dong Seon Cheng and Marco Cristani, they found that profiling user posts' photos can reveal personal traits such as personality and mood. In the study, convolutional neural networks (CNNs) is introduced. It builds on the main characteristics of computational
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Adobe Presenter

Adobe Presenter is eLearning software released by Adobe Systems available on the Microsoft Windows platform as a Microsoft PowerPoint plug-in, and on both Windows and OS X as the screencasting and video editing tool Adobe Presenter Video Express. It is mainly targeted towards learning professionals and trainers. In addition to recording one's computer desktop and speech, it also provides the option to add quizzes and track performance by integrating with learning management systems. Adobe Presenter was designed to replace the discontinued Adobe Ovation software, which had similar functions. == Predecessor == Adobe Ovation was originally released by Serious Magic. It converted PowerPoint slides into visual presentations with additional effects. Ovation included themes called PowerLooks that could add motion and polish the presentations. They were available in a variety of color variations complete with animated backgrounds and dynamic text effects. Ovation could make text with jagged edges more readable. TimeKeeper could be used to set the period of the presentation, and the PointPrompter scrolled down the notes. Ovation's development has been discontinued, nor does it support PowerPoint 2007. == Features == The main purpose of Adobe Presenter is to capture on-screen presentations and convert them into more interactive and engaging videos. Support is given to convert Microsoft PowerPoint 2010 and 2013 presentations into videos. It also allows for content authoring on PowerPoint and ActionScript 3, and offers integration with Adobe Captivate. Slide branching enables users to control slide navigation and titles and create complex slide branching to guide viewers through the content of the presentation. Video editing tools are also provided, and offer the ability to upload to video-sharing platforms such as YouTube, Vimeo and other sites. Multimedia features such as annotations, eLearning templates, actors, audio narration and drag-and-drop elements enrich users' presentations. Quizzes and surveys is another highlighted feature, which include generating question pools, importing questions from existing quizzes and in-course collaboration which allows presenters to receive feedback by allowing them to comment on specific content within a course or ask questions for more clarity. Presenters could opt to receive feedback from viewers through video analytics and create Experience API, SCORM and AICC-compliant content. Options to publish to Adobe Connect are provided. Other unique features include universal standards support, file size control, navigational restrictions among others.
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Ciphertext

In cryptography, ciphertext or cyphertext is the result of encryption performed on plaintext using an algorithm, called a cipher. Ciphertext is also known as encrypted or encoded information because it contains a form of the original plaintext that is unreadable by a human or computer without the proper cipher to decrypt it. This process prevents the loss of sensitive information via hacking. Decryption, the inverse of encryption, is the process of turning ciphertext into readable plaintext. Ciphertext is not to be confused with codetext, because the latter is a result of a code, not a cipher. == Conceptual underpinnings == Let m {\displaystyle m\!} be the plaintext message that Alice wants to secretly transmit to Bob and let E k {\displaystyle E_{k}\!} be the encryption cipher, where k {\displaystyle _{k}\!} is a cryptographic key. Alice must first transform the plaintext into ciphertext, c {\displaystyle c\!} , in order to securely send the message to Bob, as follows: c = E k ( m ) . {\displaystyle c=E_{k}(m).\!} In a symmetric-key system, Bob knows Alice's encryption key. Once the message is encrypted, Alice can safely transmit it to Bob (assuming no one else knows the key). In order to read Alice's message, Bob must decrypt the ciphertext using E k − 1 {\displaystyle {E_{k}}^{-1}\!} which is known as the decryption cipher, D k : {\displaystyle D_{k}:\!} D k ( c ) = D k ( E k ( m ) ) = m . {\displaystyle D_{k}(c)=D_{k}(E_{k}(m))=m.\!} Alternatively, in a non-symmetric key system, everyone, not just Alice and Bob, knows the encryption key; but the decryption key cannot be inferred from the encryption key. Only Bob knows the decryption key D k , {\displaystyle D_{k},} and decryption proceeds as D k ( c ) = m . {\displaystyle D_{k}(c)=m.} == Types of ciphers == The history of cryptography began thousands of years ago. Cryptography uses a variety of different types of encryption. Earlier algorithms were performed by hand and are substantially different from modern algorithms, which are generally executed by a machine. === Historical ciphers === Historical pen and paper ciphers used in the past are sometimes known as classical ciphers. They include: Substitution cipher: the units of plaintext are replaced with ciphertext (e.g., Caesar cipher and one-time pad) Polyalphabetic substitution cipher: a substitution cipher using multiple substitution alphabets (e.g., Vigenère cipher and Enigma machine) Polygraphic substitution cipher: the unit of substitution is a sequence of two or more letters rather than just one (e.g., Playfair cipher) Transposition cipher: the ciphertext is a permutation of the plaintext (e.g., rail fence cipher) Historical ciphers are not generally used as a standalone encryption technique because they are quite easy to crack. Many of the classical ciphers, with the exception of the one-time pad, can be cracked using brute force. === Modern ciphers === Modern ciphers are more secure than classical ciphers and are designed to withstand a wide range of attacks. An attacker should not be able to find the key used in a modern cipher, even if they know any specifics about the plaintext and its corresponding ciphertext. Modern encryption methods can be divided into the following categories: Private-key cryptography (symmetric key algorithm): one shared key is used for encryption and decryption Public-key cryptography (asymmetric key algorithm): two different keys are used for encryption and decryption In a symmetric key algorithm (e.g., DES, AES), the sender and receiver have a shared key established in advance: the sender uses the shared key to perform encryption; the receiver uses the shared key to perform decryption. Symmetric key algorithms can either be block ciphers or stream ciphers. Block ciphers operate on fixed-length groups of bits, called blocks, with an unvarying transformation. Stream ciphers encrypt plaintext digits one at a time on a continuous stream of data, with the transformation of successive digits varying during the encryption process. In an asymmetric key algorithm (e.g., RSA), there are two different keys: a public key and a private key. The public key is published, thereby allowing any sender to perform encryption. The private key is kept secret by the receiver, thereby allowing only the receiver to correctly perform decryption. == Cryptanalysis == Cryptanalysis (also referred to as codebreaking or cracking the code) is the study of applying various methodologies to obtain the meaning of encrypted information, without having access to the cipher required to correctly decrypt the information. This typically involves gaining an understanding of the system design and determining the cipher. Cryptanalysts can follow one or more attack models to crack a cipher, depending upon what information is available and the type of cipher being analyzed. Ciphertext is generally the most easily obtained part of a cryptosystem and therefore is an important part of cryptanalysis. === Attack models === Ciphertext-only: the cryptanalyst has access only to a collection of ciphertexts or code texts. This is the weakest attack model because the cryptanalyst has limited information. Modern ciphers rarely fail under this attack. Known-plaintext: the attacker has a set of ciphertexts to which they know the corresponding plaintext Chosen-plaintext attack: the attacker can obtain the ciphertexts corresponding to an arbitrary set of plaintexts of their own choosing Batch chosen-plaintext attack: where the cryptanalyst chooses all plaintexts before any of them are encrypted. This is often the meaning of an unqualified use of "chosen-plaintext attack". Adaptive chosen-plaintext attack: where the cryptanalyst makes a series of interactive queries, choosing subsequent plaintexts based on the information from the previous encryptions. Chosen-ciphertext attack: the attacker can obtain the plaintexts corresponding to an arbitrary set of ciphertexts of their own choosing Adaptive chosen-ciphertext attack Indifferent chosen-ciphertext attack Related-key attack: similar to a chosen-plaintext attack, except the attacker can obtain ciphertexts encrypted under two different keys. The keys are unknown, but the relationship between them is known (e.g., two keys that differ in the one bit). == Famous ciphertexts == The Babington Plot ciphers The Shugborough inscription The Zimmermann Telegram The Magic Words are Squeamish Ossifrage The cryptogram in "The Gold-Bug" Beale ciphers Kryptos Zodiac Killer ciphers
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Social media measurement

Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand. Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics. This is followed by defining possible social strategies to be used to achieve the goal. Then the next step is designing strategies to be used and setting up configuration tools that ease the process of collecting the data. In the next step, strategies and tools are deployed in real-time. This step involves conducting Quality Assurance tests of the methods deployed to collect the data. And in the final step, data collected from the system is analyzed and if the need arises, it is refined on the run time to enhance the methodologies used. The last step ensures that the result obtained is more aligned with the goal defined in the first step. == Data Acquisition == Acquiring data from social media is in demand of an exploring the user participation and population with the purpose of retrieving and collecting so many kinds of data(ex: comments, downloads etc.). There are several prevalent techniques to acquire data such as Network traffic analysis, Ad-hoc application and Crawling Network Traffic Analysis - Network traffic analysis is the process of capturing network traffic and observing it closely to determine what is happening in the network. It is primarily done to improve the performance, security and other general management of the network. However concerned about the potential tort of privacy on the Internet, network traffic analysis is always restricted by the government. Furthermore, high-speed links are not adaptable to traffic analysis because of the possible overload problem according to the packet sniffing mechanism Ad-hoc Application - Ad-hoc application is a kind of application that provides services and games to social network users by developing the APIs offered by social network companies (Facebook Developer Platform). The infrastructure of Ad-hoc application allows the user to interact with the interface layer instead of the application servers. The API provides a path for application to access information after the user login. Moreover, the size of the data set collected vary with the popularity of the social media platform i.e. social media platforms having high number of users will have more data than platforms having less user base. Scraping is a process in which the APIs collect online data from social media. The data collected from Scraping is in raw format. However, having access to these types of data is a bit difficult because of its commercial value. Crawling - Crawling is a process in which a web crawler creates indexes of all the words in a web-page, stores them, then follows all the hyperlinks and indexes on that page and again stores them. It is the most popular technique for data acquisition and is also well known for its easy operation based on prevalent Object-Orientated Programming Language (Java or Python etc.). And most important, social network companies (YouTube, Flicker, Facebook, Instagram, etc.) are friendly to crawling techniques by providing public APIs == Applications == === For branding === Monitoring social media allows researchers to find insights into a brand's overall visibility on social media, to measure the impact of campaigns, to identify opportunities for engagement, to assess competitor activity and share of voice, and to detect impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. This is the work of a cross-section of groups that include market researchers, PR staff, marketing teams, social-engagement, and community staff, agencies and sales teams. Several different providers have developed tools to facilitate the monitoring of a variety of social media channels - from blogging to internet video to internet forums. This allows companies to track what consumers say about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms. === In government === Apart from commercial applications, social media monitoring has become a pervasive technique applied by public organizations and governments. Monitoring is a tradition within the public sector, and social-media monitoring provides a real-time approach to detecting and responding to social developments. Governments have come to realize the need for strategies to cope with surprises from the rapid expansion of public issues. Sobkowicz introduced a framework with three blocks of social-media opinion tracking, simulating and forecasting. It includes: real-time detection of emotions, topics and opinions information-flow modelling and agent-based simulation modeling of opinion networks Bekkers introduced the application of social media monitoring in the Netherlands. Public organizations in the Netherlands (such as the Tax Agency and the Education Ministry) have started to use social media monitoring to obtain better insights into the sentiments of target groups. On the one hand, the public sector will be enabled to provide timely and efficient answers to the public by using social media monitoring techniques, but on the other hand, they also have to deal with concerns about ethical issues such as transparency and privacy. == Quantifying social media == Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and evaluate the usefulness of a social media presence. It can be difficult to measure all social media conversations. Due to privacy settings and other issues, not all social media conversations can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions. In order to access social media data (posts, Tweets, and meta-data) and to analyze and monitor social media, many companies use software technologies built for business. These range from in-platform analytics dashboards to dedicated third-party platforms, which offer more advanced capabilities including cross-platform audience intelligence, sentiment analysis, and trend detection at scale. == Location-based == Most social media networks allow users to add a location to their posts (reference all of our feeds). The location can be classified as either 'at-the-location' or 'about-the-location'. "'At-the-location' services can be defined as services where location-based content is created at the geographic location. 'About-the-location' services can be defined as services which are referring to a particular location but the content is not necessarily created in this particular physical place." The added information available from geotagged (link to Geotagging article) posts means that they can be displayed on a map. This means that a location can be used as the start of a social media search rather than a keyword or hashtag. This has major implications for disaster relief, event monitoring, safety and security professionals since a large portion of their job is related to tracking and monitoring specific locations. == Technologies used == Various monitoring platforms use different technologies for social media monitoring and measurement. These technology providers may connect to the API provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data. Facebook's Graph API is one such API that social media monitoring solution products would connect to pull data from. Some social media monitoring and analytics companies use calls to data providers each time an end-user d
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Short Weather Cipher

The Short Weather Cipher (German: Wetterkurzschlüssel, abbreviated WKS), also known as the weather short signal book, was a cipher, presented as a codebook, that was used by the radio telegraphists aboard U-boats of the German Navy (Kriegsmarine) during World War II. It was used to condense weather reports into a short 7-letter message, which was enciphered by using the naval Enigma and transmitted by radiomen to intercept stations on shore, where it was deciphered by Enigma and the 7-letter weather report was reconstructed. == History == During World War II, during various times, different versions of the cipher were in operation. The first issue carried the codename Weimar. It was replaced by the edition Eisenach on 20 January 1942. On 10 March 1943, the third edition of the weather key, bearing the codename Naumburg, entered into force. On May 9, 1941, during Operation Primrose, the operation to occupy Åndalsnes and create a diversion south of Trondheim in Norway as part of the Norwegian Campaign, an intact Naval Enigma (M3) cipher machine, a copy of the "Weimar" version of the short weather cipher and a copy of the short signal book (German: Kurzsignalbuch or Kurzsignale for short) was recovered from the submarine U-110, that was captured in the North Atlantic east of Cape Farewell, Greenland. This enabled the cryptanalysts in Bletchley Park to break the encryption of the M3 and to decipher the German submarine radio messages. The Short Weather Cipher was critical in the cryptanalysis of the Naval Enigma M4 and yielded excellent cribs. On 30 October 1942, a copy of the Wetterkurzschlüssel, the short weather cipher, and of the short signal book, the Kurzsignale, were recovered as part of a daring raid on the U-boat U-559, when three Royal Navy sailors, Lieutenant Anthony Fasson, Able Seaman Colin Grazier and NAAFI canteen assistant Tommy Brown, then boarded the abandoned submarine, and recovered the documents after a 90-minute search. They reached the Government Code and Cypher at Bletchley Park after a three-week delay, on 24 November 1942. The documents which cost the lives of Fasson and Grazier proved to be particularly important in breaking the Naval Enigma M4. The version of the short weather cipher recovered was the Eisenach version. Unlike the first version Weimar, the Eisenach did not list the 26 rotor positions that were indicated by a letter, to be used in enciphering weather reports. Thus, Hut 8 cryptanalysts thought that all four rotors were used to encipher weather reports. Testing on the Bombes began to surface weather kisses (identical messages in two cryptosystems). On 13 December 1942, a crib obtained using the Short Weather Cipher gave a key with the Naval Enigma M4 rotatable Umkehrwalze (reversing roller or reflector) in the neutral position, making it equivalent to a standard Enigma and thus making B-Dienst messages potentially breakable on existing bombes. Hut 8 learned that the 4-letter indicators for regular U-boat messages were the same as 3-letter indicators for weather messages the same day, except for one extra letter. This meant that once the key was found for a weather message on any day, the fourth rotor had to be only tested in 26 positions to find the full 4-letter key. By the end of the day on Sunday 13 December, Rodger Winn of the Submarine Tracking Room at Bletchley Park knew that Shark Enigma Cipher was broken. When the third edition of the short signal book was introduced on 10 March 1943, Hut 8 was immediately deprived of cribs. However, by the 19 March, cribs were again being used by Hut 8 personnel, using the method of employing short signal sighting reports. These were reports made by U-boats when contact was made with Kurzsignalheft code book. Hut 8 managed to solve Shark for 90 out of 112 days before the end of June. Kurzsignalheft short sighting reports also used M4 in M3 mode. By the end of June, four-rotor bombes had entered service at Bletchley Park, and by August had been introduced by the US Navy. From September onwards, Shark was generally solved within 24 hours. == Operation == The U-boat encoded weather reports using the Short Weather Cipher, before being enciphered on the Naval Enigma. The shore patrol of the Kriegsmarine, deciphered the message and decoded it, then forwarding it to a central meteorological station, which rebroadcast the data as ship synoptics, after enciphering it with additive tables using a cipher, which was called Germet 3 by Hut 8 personnel. The short weather cipher coded weather reports using a polyphonic single-letter code with X missing. A = +28° ◦ B = +27° ◦ C = +26° ◦ D = +25° ◦ . . . ◦ W = +6° ◦ Y= +5° ◦ Z = +4° ◦ A = +3° ◦ B = +2° ◦ C = +1° ◦ D = 0° ◦ E =−1° ◦ F =−2° ◦ . . . ◦ Z = −21° ◦ In a similar way, water temperature, atmospheric pressure, humidity, wind direction, wind velocity, visibility, degree of cloudiness, geographic latitude, and geographic longitude had to be coded in a prescribed order with the weather report consisted of a single short word. Based on the approximate knowledge of the position of the submarine, the Kriegsmarine telegraphist who received the message could translate the letter "S", according to the above table, which could mean 10 °C or −15 °C, back to the correct temperature. Similarly, the direction and the type of swell was also coded with only a single letter: ----------------------------------------------------- Direction from which | Type of swell the swell comes | low | middle high | high | ----------------------------------------------------- N | a | i | q | NE | b | j | r | E | c | k | s | SE | d | l | t | S | e | m | u | SW | f | n | v | W | g | o | w | NW | h | p | x | No swelling | | | | y Intermittent | | | | z As an example of the cipher, a weather report for 68° North latitude, 20° West longitude (north of Iceland) with atmospheric pressure 972 millibars, temperature minus 5 °C, wind northwest Force 6 (on the Beaufort scale), 3/10 cirrus cloud cover, visibility 5 nautical miles, would be coded as MZNFPED. == Publications == Bauer, Arthur O. (1997), Funkpeilung als alliierte Waffe gegen deutsche U-Boote 1939–1945 [Direction finding as Allied weapon against German submarines from 1939 to 1945] (in German), Diemen, NL: Selbstverlag, ISBN 978-3-00-002142-8 Bauer, Friedrich L. (2007), Decrypted Secrets. Methods and Maxims of Cryptology (4., rev. and extended ed.), Berlin Heidelberg New York: Springer, ISBN 978-3-540-24502-5 Pfeiffer, Paul N. (October 1998), "Breaking the German Weather Ciphers in the Mediterranean Detachment, 849th Signal Intelligence Service", Cryptologia, 22 (4): 354–369, doi:10.1080/0161-119891886975, ISSN 0161-1194 Ulbricht, Heinz (2005), Die Chiffriermaschine Enigma – Trügerische Sicherheit. Ein Beitrag zur Geschichte der Nachrichtendienste [The Enigma cipher machine – Deceptive security. A contribution to the history of the intelligence services], Dissertation, Fachbereich Mathematik und Informatik, Technische Universität Braunschweig (in German)
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Amaq News Agency

Amaq News Agency (Arabic: وكالة أعماق الإخبارية, romanized: Wakālat Aʻmāq al-Ikhbārīyah) is a news outlet linked to the Islamic State (IS). Amaq is often the "first point of publication for claims of responsibility" for terrorist attacks in Western countries by the Islamic State. In March 2019, Amaq News Agency was designated as a foreign terrorist organization by the United States Department of State. == History == Among the founders of Amaq was Syrian journalist Baraa Kadek, who joined IS in late 2013, Abu Muhammad al-Furqan, and seven others who originally worked for Halab News Network. According to The New York Times, it has a direct connection with IS, from which it "gets tips". Its name was taken from Amik Valley in Hatay Province, which is mentioned in a hadith as the site of an "apocalyptic victory over non-believers". Amaq News Agency was first noticed by SITE during the Siege of Kobanî (Syria) in 2014, when its updates were shared among IS fighters. It became more widely known after it began reporting claims of responsibility for terrorist attacks in Western countries, such as the 2015 San Bernardino attack, for which IS officially claimed responsibility the next day. An Amaq cameraman shot the first footage of the capture of Palmyra in 2015. Amaq launched an official mobile app in 2015 and has warned against unofficial versions that reportedly have been used to spy on its users. It also uses a Telegram account. It had a WordPress-based blog, but it was removed without explanation in April 2016. On 12 June 2016, IS claimed responsibility for the Pulse nightclub shooting through Amaq, without prior knowledge of the attack. The shooter, Omar Mateen had later pledged allegiance to IS via a phone call with emergency services. On 31 May 2017, a Facebook post announced Amaq's founder, Baraa Kadek AKA Rayan Meshaal, had been killed with his daughter by an American airstrike on Mayadin. The post was reportedly made by his younger brother. Reuters could not immediately verify this account. On 27 July 2017, the US confirmed that Kadek had been killed by a coalition airstrike near Mayadin between 25 and 27 May 2017. In June 2017, German police arrested a 23-year-old Syrian man identified only as Mohammed G., accusing him of communicating with the alleged perpetrator of the 2016 Malmö Muslim community centre arson in order to report to Amaq. On 21 March 2019, the U.S. Department of State officially deemed Amaq an alias of IS, and thus a Foreign Terrorist Organization. On 22 March 2024, the Islamic State claimed responsibility for the Crocus City Hall attack through Amaq, U.S. officials confirmed the claim shortly after. A day after the attack, Amaq published a video of the attack, filmed by one of the attackers. It showed the attackers shooting victims and slitting the throat of another, while the filming attacker praises Allah and speaks against infidels. == Character == Amaq publishes a stream of short news reports, both text and video, on the mobile app Telegram. The reports take on the trappings of mainstream journalism, with "Breaking News" headings, and embedded reporters at the scenes of IS battles. The reports try to appear neutral, toning down the jihadist language and sectarian slurs IS uses in its official releases. Charlie Winter of the Transcultural Conflict and Violence Initiative at Georgia State University, and Rita Katz of SITE Intelligence Group in Washington say Amaq functions much like the state-owned news agency of IS, though the group does not acknowledge it as such. Katz said it behaves "like a state media". Amaq appears to have been allowed to develop by IS as a way to have a news outlet that is controlled by the group but is somewhat removed from it, giving IS more of the appearance of legitimacy. == Reliability == According to Rukmini Callimachi in The New York Times: "Despite a widespread view that the Islamic State opportunistically claims attacks with which it has little genuine connection, its track record—minus a handful of exceptions—suggests a more rigorous protocol. At times, the Islamic State has got details wrong, or inflated casualty figures, but the gist of its claims is typically correct." According to Callimachi, the group considers itself responsible for acts carried out by people who were inspired by its propaganda, as well as acts carried out by its own personnel and in some instances, had claimed attacks before the identities of the killers were known. Graeme Wood writing in The Atlantic in October 2017, wrote "The idea that the Islamic State simply scans the news in search of mass killings, then sends out press releases in hope of stealing glory, is false. Amaq may learn details of the attacks from mainstream media ... but its claim of credit typically flows from an Amaq-specific source." An October 2017 article in The Hill, points to two false claims made in the summer of 2017, the Resorts World Manila attack and a false claim that bombs had been planted at Charles de Gaulle Airport in Paris. Also, a claimed IS connection to the 2017 Las Vegas shooting proved to be false. According to Rita Katz on the SITE Intelligence Group website, calling a terrorist a "soldier of the caliphate (warrior from the caliphate)" in a statement issued by Amaq, was the usual way in which IS indicated that it inspired an attack. Centrally coordinated attacks were usually described as "executed by a detachment belonging to the Islamic State", and were often announced by both Amaq and by IS' central media command. == Online presence == In November 2019, Belgian police said they had carried out a successful cyberattack on Amaq, thus leaving IS without an operational communication channel. However, Amaq has since regained online presence, primarily on dark web platforms to make it harder for law enforcement to take them down without physical access to the server hosting the specific platform.
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Data monetization

Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things. For example, the ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever-increasing rate. When this data is collated against traditional databases, the value and utility of both sources of data increases, leading to tremendous potential to mine data for social good, research and discovery, and achievement of business objectives. Closely associated with data monetization are the emerging data as a service models for transactions involving data by the data item. There are three ethical and regulatory vectors involved in data monetization due to the sometimes conflicting interests of actors involved in the digital supply chain. The individual data creator who generates files and records through his own efforts or owns a device such as a sensor or a mobile phone that generates data has a claim to ownership of data. The business entity that generates data in the course of its operations, such as its transactions with financial institutions or risk factors discovered through feedback from customers also has a claim on data captured through their systems and platforms. However, the person that contributed the data may also have a legitimate claim on the data. Internet platforms and service providers, such as Google or Facebook that require a user to forgo some ownership interest in their data in exchange for use of the platform also have a legitimate claim on the data. Thus the practice of data monetization, although common since 2000, is now getting increasing attention from regulators. The European Union and the United States Congress have begun to address these issues. For instance, in the financial services industry, regulations involving data are included in the Gramm–Leach–Bliley Act and Dodd-Frank. Some individual creators of data are shifting to using personal data vaults and implementing vendor relationship management concepts as a reflection of an increasing resistance to their data being federated or aggregated and resold without compensation. Groups such as the Personal Data Ecosystem Consortium, Patient privacy rights, and others are also challenging corporate cooptation of data without compensation. Financial services companies are a relatively good example of an industry focused on generating revenue by leveraging data. Credit card issuers and retail banks use customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time. == Types of data monetization == Internal data monetization - An organization's data is used internally, resulting in economic benefit. This is commonly the case in organizations using analytics to uncover insights, resulting in improved profit, cost savings or the avoidance of risk. Internal data monetization is currently the most common form of monetization, requiring far fewer security, intellectual property, and legal precautions when compared to other types. The potential economic gains from this type of data monetization are limited by the organization's internal structure and situation. External data monetization - A person or organization makes data they possess available on a for-fee basis to external parties, or as a broker for same. This type of monetization is less common and requires various methods to distribute the data to potential buyers and consumers. However, the economic gain that results from collecting data, packaging and distributing it, can be quite large. == Steps == Identification of available data sources – this includes data currently available for monetization as well as other external data sources that may enhance the value of what’s currently available. Connect, aggregate, attribute, validate, authenticate, and exchange data - this allows data to be converted directly into actionable or revenue generating insight or services. Set terms and prices and facilitate data trading - methods for data vetting, storage, and access. For example, many global corporations have locked and siloed data storage infrastructures, which hinders efficient access to data and cooperative and real-time exchange. Perform Research and analytics – draw predictive insights from existing data as a basis for using data for to reduce risk, enhance product development or performance, or improve customer experience or business outcomes. Action and leveraging – the last phase of monetizing data includes determining alternative or improved data centric products, ideas, or services. Examples may include real-time actionable triggered notifications or enhanced channels such as web or mobile response mechanisms. == Pricing variables and factors == A fee for use of a platform to connect buyers and sellers use of a platform to configure, organize, and otherwise process data included in a data trade connecting or including a device or sensor into a data supply chain connecting and credentialing a creator of a data source and a data buyer – often through a federated identity connecting a data source to other data sources to be included in a data supply chain use of an internet service or other transmission services for uploading and downloading data – sometimes, for an individual, through a personal cloud use of encrypted keys to achieve secure data transfer use of a search algorithm specifically designed to tag data sources that contain data points of value to the data buyer linking a data creator or generator to a data collection protocol or form server actions – such as a notification – triggered by an update to a data item or data source included in a data supply chain A price or exchange or other trade value assigned by a data creator or generator to a data item or a data source offered by a data buyer to a data creator assigned by a data buyer for a data item or a data source formatted according to criteria set by a data buyer An incremental fee assigned by a data buyer for a data item or a data set scaled to the reputation of the data creator == Benefits == Improved decision-making that leads to real time crowd sourced research, improved profits, decreased costs, reduced risk and improved compliance More impactful decisions (e.g., make real-time decisions) More timely (lower latency) decisions (e.g., a vendor making purchase recommendations while the customer is still on the phone or in the store, a customer connecting with multiple vendors to discover the best price, triggered notifications when thresholds are reached for data values) More granular decisions (e.g., localized pricing decisions at an individual or device or sensor level versus larger aggregates). Targeted Marketing (e.g., Vendors with access to big data can make targeted advertisements to specific customers within a set data pool decreasing costs for the advertiser and reaching most interested customers) == Frameworks == There are a wide variety of industries, firms and business models related to data monetization. The following frameworks have been offered to help understand the types of business models that are used: Roger Ehrenberg of IA Ventures, a venture capital firm that invests in this sector, has defined three basic types of data product firms: Contributory databases. The magic of these businesses is that a customer provides their own data in exchange for receiving a more robust set of aggregated data back that provides insight into the broader marketplace, or provides a vehicle for expressing a view. Give a little, get a lot back in return – a pretty compelling value proposition, and one that frequently results in a payment from the data contributor in exchange for receiving enriched, aggregated data. Once these contributory databases are developed and customers become reliant on their insights, they become extremely valuable and persistent data assets. Data processing platforms. These businesses create barriers through a combination of complex data architectures, proprietary algorithms, and rich analytics to help customers consume data in whatever form they please. Often these businesses have special relationships with key data providers, that when combined with other data and processed as a whole create valuable differentiation and competitive barriers. Bloomberg is an example of a powerful
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List of network buses

List of electrical characteristics of single collision domain segment "slow speed" network buses: The number of nodes can be limited by either number of available addresses or bus capacitance. None of the above use any analog domain modulation techniques like MLT-3 encoding, PAM-5 etc. PSI5 designed with automation applications in mind is a bit unusual in that it uses Manchester code.
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Conjugate coding

Conjugate coding is a cryptographic tool, introduced by Stephen Wiesner in the late 1960s. It is part of the two applications Wiesner described for quantum coding, along with a method for creating fraud-proof banking notes. The application that the concept was based on was a method of transmitting multiple messages in such a way that reading one destroys the others. This is called quantum multiplexing and it uses photons polarized in conjugate bases as "qubits" to pass information. Conjugate coding also is a simple extension of a random number generator. At the behest of Charles Bennett, Wiesner published the manuscript explaining the basic idea of conjugate coding with a number of examples but it was not embraced because it was significantly ahead of its time. Because its publication has been rejected, it was developed to the world of public-key cryptography in the 1980s as oblivious transfer, first by Michael Rabin and then by Shimon Even. It is used in the field of quantum computing. The initial concept of quantum cryptography developed by Bennett and Gilles Brassard was also based on this concept.
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Word error rate

Word error rate (WER) is a common metric of the performance of a speech recognition or machine translation system. The WER metric typically ranges from 0 to 1, where 0 indicates that the compared pieces of text are exactly identical, and 1 (or larger) indicates that they are completely different with no similarity. This way, a WER of 0.8 means that there is an 80% error rate for compared sentences. The general difficulty of measuring performance lies in the fact that the recognized word sequence can have a different length from the reference word sequence (supposedly the correct one). The WER is derived from the Levenshtein distance, working at the word level instead of the phoneme level. The WER is a valuable tool for comparing different systems as well as for evaluating improvements within one system. This kind of measurement, however, provides no details on the nature of translation errors and further work is therefore required to identify the main source(s) of error and to focus any research effort. This problem is solved by first aligning the recognized word sequence with the reference (spoken) word sequence using dynamic string alignment. Examination of this issue is seen through a theory called the power law that states the correlation between perplexity and word error rate. Word error rate can then be computed as: W E R = S + D + I N = S + D + I S + D + C {\displaystyle {\mathit {WER}}={\frac {S+D+I}{N}}={\frac {S+D+I}{S+D+C}}} where S is the number of substitutions, D is the number of deletions, I is the number of insertions, C is the number of correct words, N is the number of words in the reference (N=S+D+C) The intuition behind 'deletion' and 'insertion' is how to get from the reference to the hypothesis. So if we have the reference "This is wikipedia" and hypothesis "This _ wikipedia", we call it a deletion. Note that since N is the number of words in the reference, the word error rate can be larger than 1.0, namely if the number of insertions I is larger than the number of correct words C. When reporting the performance of a speech recognition system, sometimes word accuracy (WAcc) is used instead: W A c c = 1 − W E R = N − S − D − I N = C − I N {\displaystyle {\mathit {WAcc}}=1-{\mathit {WER}}={\frac {N-S-D-I}{N}}={\frac {C-I}{N}}} Since the WER can be larger than 1.0, the word accuracy can be smaller than 0.0. == Experiments == It is commonly believed that a lower word error rate shows superior accuracy in recognition of speech, compared with a higher word error rate. However, at least one study has shown that this may not be true. In a Microsoft Research experiment, it was shown that, if people were trained under "that matches the optimization objective for understanding", (Wang, Acero and Chelba, 2003) they would show a higher accuracy in understanding of language than other people who demonstrated a lower word error rate, showing that true understanding of spoken language relies on more than just high word recognition accuracy. == Other metrics == One problem with using a generic formula such as the one above, however, is that no account is taken of the effect that different types of error may have on the likelihood of successful outcome, e.g. some errors may be more disruptive than others and some may be corrected more easily than others. These factors are likely to be specific to the syntax being tested. A further problem is that, even with the best alignment, the formula cannot distinguish a substitution error from a combined deletion plus insertion error. Hunt (1990) has proposed the use of a weighted measure of performance accuracy where errors of substitution are weighted at unity but errors of deletion and insertion are both weighted only at 0.5, thus: W E R = S + 0.5 D + 0.5 I N {\displaystyle {\mathit {WER}}={\frac {S+0.5D+0.5I}{N}}} There is some debate, however, as to whether Hunt's formula may properly be used to assess the performance of a single system, as it was developed as a means of comparing more fairly competing candidate systems. A further complication is added by whether a given syntax allows for error correction and, if it does, how easy that process is for the user. There is thus some merit to the argument that performance metrics should be developed to suit the particular system being measured. Whichever metric is used, however, one major theoretical problem in assessing the performance of a system is deciding whether a word has been “mis-pronounced,” i.e. does the fault lie with the user or with the recogniser. This may be particularly relevant in a system which is designed to cope with non-native speakers of a given language or with strong regional accents. The pace at which words should be spoken during the measurement process is also a source of variability between subjects, as is the need for subjects to rest or take a breath. All such factors may need to be controlled in some way. For text dictation it is generally agreed that performance accuracy at a rate below 95% is not acceptable, but this again may be syntax and/or domain specific, e.g. whether there is time pressure on users to complete the task, whether there are alternative methods of completion, and so on. The term "Single Word Error Rate" is sometimes referred to as the percentage of incorrect recognitions for each different word in the system vocabulary. == Edit distance == The word error rate may also be referred to as the length normalized edit distance. The normalized edit distance between X and Y, d( X, Y ) is defined as the minimum of W( P ) / L ( P ), where P is an editing path between X and Y, W ( P ) is the sum of the weights of the elementary edit operations of P, and L(P) is the number of these operations (length of P).
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Media engagement framework

The media engagement framework is a planning framework used by marketing professionals to understand the behavior of social media marketing-based audiences. The construct was introduced in the book, ROI of Social Media. Powell’s background in marketing ROI and Groves' experience and understanding of the applications of social media in business led to a collaboration. Dimos joined as a brand strategist for Litmus Group, a global management consulting firm. The media engagement framework consists of the definitions of personas (Individuals, Consumers and Influencers), referenced by the competitive set or constraint that applies to that persona and the measurement framework that might be applied to those personas. It is referenced at the center of the marketing process diagram, surrounded by the marketing functions of strategy, tactics, metrics and ROI. The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved. == Application == The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand the type of engagement metrics to apply. Each persona makes decisions differently about how he/she acts in the social media universe. A framework metric can be applied for each of these personas: Endorsement funnel for influencers Community engagement funnel for individuals Purchase funnel for consumers Individuals, influencers and consumers make decisions based on alternatives available to them and constraints put on them. To engage with an individual brands must realize they are competing against the time an individual spends on line. If they find something else more engaging, they will engage with that activity. Brands compete against other brands for the purchases of consumers acting in the category. Lastly, influencers have only so many endorsements they can make and therefore brands compete with other endorsers for the endorsement of an influencer. Creating engaging content by keeping target audience in mind like create content that audience find it funny, interesting, and relatable will encourage audience to share it on social networks. Which will be beneficial for you brand, getting more people to know about your business and brand. Contact Digilord to create engaging content for your brand. Use of listening tools (Google Alerts, Twitter Search, SocialMention.com, Veooz.com, Alterian SM2, Radian6, Sysomos, Buzzient etc.) can be employed within the model to help identify the members of the audience segment and to support the formation of other social engagement planning and management tools.
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Snake oil (cryptography)

In cryptography, snake oil is any cryptographic method or product considered to be bogus or fraudulent. The name derives from snake oil, one type of patent medicine widely available in the 19th century United States. Distinguishing secure cryptography from insecure cryptography can be difficult from the viewpoint of a user. Many cryptographers, such as Bruce Schneier and Phil Zimmermann, undertake to educate the public in how secure cryptography is done, as well as highlighting the misleading marketing of some cryptographic products. The Snake Oil FAQ describes itself as "a compilation of common habits of snake oil vendors. It cannot be the sole method of rating a security product, since there can be exceptions to most of these rules. [...] But if you're looking at something that exhibits several warning signs, you're probably dealing with snake oil." == Some examples of snake oil cryptography techniques == This is not an exhaustive list of snake oil signs. A more thorough list is given in the references. Secret system Some encryption systems will claim to rely on a secret algorithm, technique, or device; this is categorized as security through obscurity. Criticisms of this are twofold. First, a 19th-century rule known as Kerckhoffs's principle, later formulated as Shannon's maxim, teaches that "the enemy knows the system" and the secrecy of a cryptosystem algorithm does not provide any advantage. Second, secret methods are not open to public peer review and cryptanalysis, so potential mistakes and insecurities can go unnoticed. Technobabble Snake oil salespeople may use "technobabble" to sell their product since cryptography is a complicated subject. "Unbreakable" Claims of a system or cryptographic method being "unbreakable" are always false (or true under some limited set of conditions), and are generally considered a sure sign of snake oil. "Military grade" There is no accepted standard or criterion for "military grade" ciphers. One-time pads One-time pads are a popular cryptographic method to invoke in advertising, because it is well known that one-time pads, when implemented correctly, are genuinely unbreakable. The problem comes in implementing one-time pads, which is rarely done correctly. Cryptographic systems that claim to be based on one-time pads are considered suspect, particularly if they do not describe how the one-time pad is implemented, or they describe a flawed implementation. Unsubstantiated "bit" claims Cryptographic products are often accompanied with claims of using a high number of bits for encryption, apparently referring to the key length used. However key lengths are not directly comparable between symmetric and asymmetric systems. Furthermore, the details of implementation can render the system vulnerable. For example, in 2008 it was revealed that a number of hard drives sold with built-in "128-bit AES encryption" were actually using a simple and easily defeated "XOR" scheme. AES was only used to store the key, which was easy to recover without breaking AES.
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