Content engineering is a term applied to an engineering specialty dealing with the complexities around the use of content in computer-facilitated environments. Content authoring and production, content management, content modeling, content conversion, and content use and repurposing are all areas involving this practice. It is not a specialty with wide industry recognition and is often performed on an ad hoc basis by members of software development or content production or marketing staff, but is beginning to be recognized as a necessary function in any complex content-centric project involving both content production as well as software system development mainly involving content management systems (CMS) or digital experience platforms (DXP). Content engineering tends to bridge the gap between groups involved in the production of content (publishing and editorial staff, marketing, sales, human resources) and more technologically oriented departments such as software development, or IT that put this content to use in web or other software-based environments, and requires an understanding of the issues and processes of both sides. Typically, content engineering involves extensive use of embedded XML technologies, XML being the most widespread language for representing structured content. Content management systems are a key technology often used in the practice of content engineering. == Definition == Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization's Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others. == Purpose and goal == In very general terms, content engineering practices aim to maximize the ROI of content through content reuse and improving efficiency of content marketing, content operations, content strategy. Content engineering can help address content challenges that fairly typical organizations face: Siloed content supply chains Duplicate content in a myriad of formats Inefficient content authoring workflows Chunky, unstructured content Outdated technology Technology in place does not match needs Inability to reuse content across channels (multi-channel content) Metadata and schema are not used Lack of standards for metadata Lack of findability of content for internal and external use Poor SEO performance Inability to implement personalization == Key skills == Content engineering draws on a combination of technical, strategic, and editorial competencies. Practitioners typically require proficiency across several domains: === Content modeling and information architecture === Content engineers design structured content models that define how content is created, stored, and distributed. This includes building taxonomies, ontologies, and metadata schemas that enable content reuse across channels and platforms. === Structured content and markup languages === Proficiency in XML, JSON, HTML, and schema.org markup is fundamental. Content engineers use these languages to structure content for machine readability, search engine optimization, and interoperability between systems. === Content management systems and platforms === Content engineers require working knowledge of content management systems (CMS), digital experience platforms (DXP), and headless CMS architectures. This includes configuring content types, workflows, and publishing pipelines within these systems. === Workflow design and automation === Designing and implementing content workflows - from authoring through review, approval, and distribution - is a core function. Increasingly, this involves configuring AI-assisted and agentic workflows that automate research, drafting, repurposing, and distribution tasks at scale. === Content strategy and editorial understanding === Unlike purely technical roles, content engineering requires a working understanding of content strategy, brand management, editorial standards, and audience analysis. Content engineers must translate strategic objectives into technical content structures and system configurations. === API integration and data interoperability === Content engineers work with APIs to connect content systems, analytics platforms, distribution channels, and third-party services. Understanding how content flows between systems is essential for enabling multi-channel publishing and content personalization. === Analytics and performance measurement === Measuring content effectiveness through web analytics, SEO performance data, and engagement metrics informs how content engineers refine structures, metadata, and distribution workflows. == The role of a content engineer == Content engineers bridge the divide between content strategists and producers and the developers and content managers who publish and distribute content. But rather than simply wedging themselves between these players, content engineers help define and facilitate the content structure during the entire content strategy, production and distribution cycle from beginning to end. As the role has evolved, content engineers are increasingly expected to build and manage AI-powered content systems, moving beyond traditional CMS configuration into agentic workflows that automate content research, production, and distribution. By integrating skills in business and technology, content engineers do not see content as static or finished. Rather, they look at the value of the content and how it can best be adapted and personalized to serve customers and emerging content platforms, technologies, and opportunities. === Create customer experience === Content marketing suffers from two fundamental limitations that constrain the true power and potential that a great content marketing plan can bring to a business' bottom line: Content relevance: how to make content more relevant and personalized to their audiences. The marketer and content strategist direct the customer experience itself, and the content engineer makes it happen with content structure, schema, metadata, microdata, taxonomy, and CMS topology. Content agility: Marketers who are burdened with one-size-fits-all content remain stuck managing their content rather than their customers' experience. Content engineers give marketers the "super powers" to move content-powered experiences across interfaces and personalization variants. === Break down barriers === Empower content strategists: Content engineers work with content strategists by helping them connect content not as a fixed message, but as a modular construct which can be channeled and manipulated. Enable content producers: A content engineer will work with a content producer by helping to find new sources of content and ways the content can be combined and presented. Guide and free developers: The content engineer helps translate marketing strategy into clear technical needs and functions developers can build into content management systems Enhance content management: Develop content structures that make it easier for content writers and content managers to author to a single, very usable, interface for even complex content types that might contain dozens of elements. Engineer content for success: Content engineers help all members of a marketing team work more smoothly, with the support and structures needed to get the most out of the content they produce. === Salary benchmarks === Content engineering roles command significantly higher salaries than traditional content marketing positions. In the United States, IC-level content engineers earn between $120,000 and $165,000 annually, while senior roles reach $160,000 to $220,000. Head of content engineering positions range from $200,000 to $280,000, and VP-level roles can exceed $375,000. The emergence of dedicated content engineer job postings from companies such as Exit Five reflects the growing recognition of the role as a distinct function within marketing organizations.
Data-driven model
Data-driven models are a class of computational models that primarily rely on historical data collected throughout a system's or process' lifetime to establish relationships between input, internal, and output variables. Commonly found in numerous articles and publications, data-driven models have evolved from earlier statistical models, overcoming limitations posed by strict assumptions about probability distributions. These models have gained prominence across various fields, particularly in the era of big data, artificial intelligence, and machine learning, where they offer valuable insights and predictions based on the available data. == Background == These models have evolved from earlier statistical models, which were based on certain assumptions about probability distributions that often proved to be overly restrictive. The emergence of data-driven models in the 1950s and 1960s coincided with the development of digital computers, advancements in artificial intelligence research, and the introduction of new approaches in non-behavioural modelling, such as pattern recognition and automatic classification. == Key Concepts == Data-driven models encompass a wide range of techniques and methodologies that aim to intelligently process and analyse large datasets. Examples include fuzzy logic, fuzzy and rough sets for handling uncertainty, neural networks for approximating functions, global optimization and evolutionary computing, statistical learning theory, and Bayesian methods. These models have found applications in various fields, including economics, customer relations management, financial services, medicine, and the military, among others. Machine learning, a subfield of artificial intelligence, is closely related to data-driven modelling as it also focuses on using historical data to create models that can make predictions and identify patterns. In fact, many data-driven models incorporate machine learning techniques, such as regression, classification, and clustering algorithms, to process and analyse data. In recent years, the concept of data-driven models has gained considerable attention in the field of water resources, with numerous applications, academic courses, and scientific publications using the term as a generalization for models that rely on data rather than physics. This classification has been featured in various publications and has even spurred the development of hybrid models in the past decade. Hybrid models attempt to quantify the degree of physically based information used in hydrological models and determine whether the process of building the model is primarily driven by physics or purely data-based. As a result, data-driven models have become an essential topic of discussion and exploration within water resources management and research. The term "data-driven modelling" (DDM) refers to the overarching paradigm of using historical data in conjunction with advanced computational techniques, including machine learning and artificial intelligence, to create models that can reveal underlying trends, patterns, and, in some cases, make predictions Data-driven models can be built with or without detailed knowledge of the underlying processes governing the system behavior, which makes them particularly useful when such knowledge is missing or fragmented.
Oracle Database
Oracle AI Database (commonly referred to as Oracle Database, Oracle DBMS, Oracle Autonomous Database, or simply as Oracle) is a proprietary multi-model database management system produced and marketed by Oracle Corporation. It is a database commonly used for running online transaction processing (OLTP), data warehousing (DW) and mixed (OLTP & DW) database workloads. Oracle AI Database uses SQL for database updating and retrieval. Oracle Database runs on-premises, on Oracle engineered systems such as Oracle Exadata, on Oracle Cloud Infrastructure, and as a managed Autonomous Database service. It is also offered inside Microsoft Azure, Google Cloud, and Amazon Web Services data centers through Oracle's multicloud offerings. The current long-term support release, Oracle AI Database 26ai, became available in the cloud and on Oracle engineered systems in October 2025 and on-premises for Linux x86-64 in January 2026. == History == Larry Ellison and his two friends and former co-workers, Bob Miner and Ed Oates, started a consultancy called Software Development Laboratories (SDL) in 1977, later Oracle Corporation. SDL developed the original version of the Oracle software. The name Oracle comes from the code-name of a Central Intelligence Agency-funded project Ellison had worked on while formerly employed by Ampex; the CIA was Oracle's first customer, and allowed the company to use the code name for the new product. Ellison wanted his database to be compatible with IBM System R, but that company's Don Chamberlin declined to release its error codes. By 1985 Oracle advertised, however, that "Programs written for SQL/DS or DB2 will run unmodified" on the many non-IBM mainframes, minicomputers, and microcomputers its database supported "Because all versions of ORACLE are identical". Later releases introduced capabilities associated with successive eras of the product, including PL/SQL stored procedures and triggers in Oracle7 (1992), Real Application Clusters in Oracle9i (2001), grid infrastructure and automatic management in Oracle 10g (2003), the multitenant architecture and In-Memory Column Store in Oracle Database 12c (2013), and AI Vector Search and JSON Relational Duality in Oracle Database 23ai (2024). In October 2025 Oracle rebranded the 23ai line as Oracle AI Database 26ai. (see Release History) == Architecture == An Oracle Database system consists of an instance and a database. The instance is a set of memory structures and background processes; the database is the set of files that store data. The instance exists only in memory, and a single instance is associated with one multitenant container database. The principal memory structures are the System Global Area, which is shared, and the Program Global Areas, which are private to individual processes. The shared pool, database buffer cache, and redo log buffer are components of the System Global Area, and the optional In-Memory Column Store also resides there. Background processes operate on the database files and use these memory structures; they include the database writer, the log writer, the checkpoint process, and the system and process monitor processes. Server processes handle connections from client programs and run their SQL statements. Storage is organized logically and physically. Logically, data is held in tablespaces composed of segments, extents, and data blocks. Physically, the database comprises datafiles, control files, and online redo log files, with archived redo logs supporting media recovery. == High Availability and Scalability == Oracle Database includes several technologies for high availability, disaster recovery, and scale. Oracle Real Application Clusters allows multiple instances on separate servers to access one shared database concurrently; it was introduced with Oracle9i in 2001. Oracle Data Guard maintains standby databases synchronized with a primary database, and Active Data Guard additionally allows read-only workloads on a standby while it applies changes. Oracle GoldenGate performs logical replication and data integration across heterogeneous systems. Native sharding, introduced in Oracle Database 12c Release 2, distributes one logical database across independent shards. Oracle Exadata is an engineered system that pairs database servers with storage servers and offloads operations such as filtering to the storage tier; it is available on-premises, in Oracle Cloud Infrastructure, and through Cloud@Customer. == Notable Features == AI Vector Search adds a vector data type, vector indexes, and vector distance operators to the database. These allow similarity search over machine-learning embeddings to be expressed in SQL and combined with queries over relational, JSON, spatial, and graph data. It became generally available in Oracle Database 23ai. JSON Relational Duality exposes the same data both as relational tables and as JSON documents through duality views, so that an application can read and write either representation of the data. It became generally available in Oracle Database 23ai. In-Memory Column Store maintains a column-oriented copy of selected tables in memory in addition to the row-oriented format, and the optimizer can use the columnar copy for analytic queries. It was introduced in Oracle Database 12c Release 1.Partitioning divides large tables and indexes into independently managed pieces. Advanced Compression and Hybrid Columnar Compression are compression features for transactional and warehouse data respectively. == Data Types == Oracle AI Database supports a variety of data types and data models within a single system. These include traditional relational data types as well as semi-structured, unstructured, and specialized data formats, enabling different types of data to be stored and queried together. == Releases and versions == Oracle products follow a custom release-numbering and -naming convention. The "ai" in the current release, Oracle AI Database 26ai, stands for "Artificial Intelligence". Previous releases (e.g. Oracle Database 19c, 10g, and Oracle9i Database) have used suffixes of "c", "g", and "i" which stand for "Cloud", "Grid", and "Internet" respectively. Prior to the release of Oracle8i Database, no suffixes featured in Oracle AI Database naming conventions. There was no v1 of Oracle AI Database, as Ellison "knew no one would want to buy version 1". For some database releases, Oracle also provides an Express Edition (XE) that is free to use. Oracle AI Database release numbering has used the following codes: The Introduction to Oracle AI Database includes a brief history on some of the key innovations introduced with each major release of Oracle AI Database. See My Oracle Support (MOS) note Release Schedule of Current Database Releases (Doc ID 742060.1) for the current Oracle AI Database releases and their patching end dates. == Patch updates and security alerts == Prior to Oracle Database 18c, Oracle Corporation released Critical Patch Updates (CPUs) and Security Patch Updates (SPUs) and Security Alerts to close security vulnerabilities. These releases are issued quarterly; some of these releases have updates issued prior to the next quarterly release. Starting with Oracle Database 18c, Oracle Corporation releases Release Updates (RUs) and Release Update Revisions (RURs). RUs usually contain security, regression (bug), optimizer, and functional fixes which may include feature extensions as well. RURs include all fixes from their corresponding RU but only add new security and regression fixes. However, no new optimizer or functional fixes are included. == Competition == In the market for relational databases, Oracle AI Database competes against commercial products such as IBM Db2 and Microsoft SQL Server. Oracle and IBM tend to battle for the mid-range database market on Unix and Linux platforms, while Microsoft dominates the mid-range database market on Microsoft Windows platforms. However, since they share many of the same customers, Oracle and IBM tend to support each other's products in many middleware and application categories (for example: WebSphere, PeopleSoft, and Siebel Systems CRM), and IBM's hardware divisions work closely with Oracle on performance-optimizing server-technologies (for example, Linux on IBM Z). Niche commercial competitors include Teradata (in data warehousing and business intelligence), Software AG's ADABAS, Sybase, and IBM's Informix, among many others. In the cloud, Oracle AI Database competes against the database services of AWS, Microsoft Azure, and Google Cloud Platform. Increasingly, the Oracle AI Database products compete against open-source software relational and non-relational database systems such as PostgreSQL, MongoDB, Couchbase, Neo4j, ArangoDB and others. Oracle acquired Innobase, supplier of the InnoDB codebase to MySQL, in part to compete better against open source alternatives, and acquired Sun Microsystems, owner of MySQL, in 2010. Database products licensed as open
Infomax
Infomax', or the principle of maximum information preservation, is an optimization principle for artificial neural networks and other information processing systems. It prescribes that a function that maps a set of input values x {\displaystyle x} to a set of output values z ( x ) {\displaystyle z(x)} should be chosen or learned so as to maximize the average Shannon mutual information between x {\displaystyle x} and z ( x ) {\displaystyle z(x)} , subject to a set of specified constraints and/or noise processes. Infomax algorithms are learning algorithms that perform this optimization process. The principle was described by Linsker in 1988. The objective function is called the InfoMax objective. As the InfoMax objective is difficult to compute exactly, a related notion uses two models giving two outputs z 1 ( x ) , z 2 ( x ) {\displaystyle z_{1}(x),z_{2}(x)} , and maximizes the mutual information between these. This contrastive InfoMax objective is a lower bound to the InfoMax objective. Infomax, in its zero-noise limit, is related to the principle of redundancy reduction proposed for biological sensory processing by Horace Barlow in 1961, and applied quantitatively to retinal processing by Atick and Redlich. == Applications == (Becker and Hinton, 1992) showed that the contrastive InfoMax objective allows a neural network to learn to identify surfaces in random dot stereograms (in one dimension). One of the applications of infomax has been to an independent component analysis algorithm that finds independent signals by maximizing entropy. Infomax-based ICA was described by (Bell and Sejnowski, 1995), and (Nadal and Parga, 1995).
Kindwise
FlowerChecker, also known as Kindwise, is a company that uses machine learning to identify natural objects from images. This includes plants and their diseases, but also insects and mushrooms. It is based in Brno, Czech Republic. It was founded in 2014 by Ondřej Veselý, Jiří Řihák, and Ondřej Vild, at the time Ph.D. students. == Features & Tools == FlowerChecker offers multiple products. Plant.id is a machine learning-based plant identification API launched in 2018, with the plant disease identification API, plant.health, released in April 2022. The plant.id API is suitable for integration into other software, such as mobile apps or urban trees from remote-sensing imagery. Other products include insect.id, mushroom.id and crop.health are machine learning-based identification APIs for the identification of insects, fungi and economically important plants, respectively, and include also online public demos. The FlowerChecker app was discontinued in October 2024 after 10 years of successful operation. == Recognition == In 2019, FlowerChecker won the Idea of the Year award in the AI Awards organized by the Confederation of Industry of the Czech Republic. In 2020, an academic study comparing ten free automated image recognition apps showed that plant.id's performance excelled in most of the parameters studied. In an independent study comparing different image-based species recognition models and their suitability for recognizing invasive alien species, the plant.id achieved the highest accuracy compared to other tools. In a subsequent study, plant.id was utilized to evaluate urban forest biodiversity using remote-sensing imagery, achieving the highest accuracy in tree species identification among compared methods. The technology has also been referenced as an example of practical integration of AI-based plant identification into cross-platform precision agriculture systems. == Research activities == Flowerchecker cooperates with the Nature Conservation Agency of the Czech Republic on a biodiversity mapping project. FlowerChecker plans to adapt its services to participate in the control of invasive species. In 2022, the company entered a consortium to develop a weeder capable of in-row weed detection and removal. In 2025, it received funding for the development of a technology for the removal of invasive species.
Variable data publishing
Variable-data publishing (VDP) (also known as database publishing) is a term referring to the output of a variable composition system. While these systems can produce both electronically viewable and hard-copy (print) output, the "variable-data publishing" term today often distinguishes output destined for electronic viewing, rather than that which is destined for hard-copy print (e.g. variable data printing). Essentially the same techniques are employed to perform variable-data publishing, as those utilized with variable data printing. The difference is in the interpretation for output. While variable-data printing may be interpreted to produce various print streams or page-description files (e.g. AFP/IPDS, PostScript, PCL), variable-data publishing produces electronically viewable files, most commonly seen in the forms of PDF, HTML, or XML. Variable-data composition involves the use of data to conditionally: exhibit text (static blocks and/or variable content) exhibit images select fonts select colors format page layouts & flows Variable-data may be as simple as an address block or salutation. However, it can be any or all of the document's textual content—including words, sentences, paragraphs, pages, or the entire document. In other words, it can make up as little or as much of the document as the composer desires. Variable data may also be used to exhibit various images, such as logos, products, or membership photos. Further, variable-data can be used to build rule-based design schemes, including fonts, colors, and page formats. The possibilities are vast. The variable-data tools available today, make it possible to perform variable-data composition at nearly every stage of document production. However, the level of control that can be achieved varies, based upon how far into the document production process a variable-data tool is deployed. For example, if variable-data insertion occurs just prior to output...it's not likely that the text flow or layout can be altered with nearly as much control as would be available at the time of initial document composition. Many organizations will produce multiple forms of output (aka: multi-channel output), for the same document. This ensures that the published content is available to recipients via any form of access method they might require. When multi-channel output is utilized, integrity between those output channels often becomes important. Variable-data publishing may be performed on everything from a personal computer to a mainframe system. However, the speed and practical output volumes which can be achieved are directly affected by the computer power utilized. == Origin of the concept == The term variable-data publishing was likely an offshoot of the term "variable-data printing", first introduced to the printing industry by Frank Romano, Professor Emeritus, School of Print Media, at the College of Imaging Arts and Sciences at Rochester Institute of Technology. However, the concept of merging static document elements and variable document elements predates the term and has seen various implementations ranging from simple desktop 'mail merge', to complex mainframe applications in the financial and banking industry. In the past, the term VDP has been most closely associated with digital printing machines. However, in the past 3 years the application of this technology has spread to web pages, emails, and mobile messaging.
Parallel terraced scan
The parallel terraced scan is a multi-agent based search technique that is basic to cognitive architectures, such as Copycat, Letter-string, the Examiner, Tabletop, and others. It was developed by John Rehling and Douglas Hofstadter at the Center for Research on Concepts and Cognition at Indiana University, Bloomington. The parallel terraced scan builds on the concepts of the workspace, coderack, conceptual memory, and temperature. According to Hofstadter the parallel and random nature of the processing captures aspects of human cognition.