AI Assistant For Writing

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Diagnostically acceptable irreversible compression

Diagnostically acceptable irreversible compression (DAIC) is the amount of lossy compression which can be used on a medical image to produce a result that does not prevent the reader from using the image to make a medical diagnosis. The term was first introduced at a workshop on irreversible compression convened by the European Society of Radiology (ESR) in Palma de Mallorca October 13, 2010, the results of which were reported in a subsequent position paper. == Determination == The "amount of compression" in irreversible compression used to be determined by the compression ratio, where the acceptable minimum is determined by the algorithm (typically JPEG or J2K) and the data type (body part and imaging method). Such a definition is easy to follow, and has been used by medical bodies in 2010 around the world. However, its downside is obvious: the compression ratio tells nothing about the real quality of the image, as different compressors can produce vastly different qualities under the same file size. For example, the JPEG format of 1992 can perform as well as many modern formats given newer techniques exploited in mozjpeg and ISO libjpeg, yet they would be lumped together with the legacy encoders in such a scheme. The image compression community has long used objective quality metrics like SSIM to measure the effects of compression. In the absence of good data regarding SSIM, the ESR review of 2010 concluded that it is still difficult to establish a criterion for whether a particular irreversible compression scheme applied with particular parameters to a particular individual image, or category of images, avoids the introduction of some quantifiable risk of a diagnostic error for any particular diagnostic task. A 2017 study showed that a SSIM variant called 4-G-r (4-component, gradient, structural component of SSIM) best reflects changes in images that affect the decision of radiologists out of 16 SSIM variants. A 2020 study shows that visual information fidelity (VIF), feature similarity index (FSIM), and noise quality metric (NQM) best reflect radiologist preferences out of ten metrics. It also mentions that the original version of SSIM works as poorly as a basic root-mean-square distance (RMSD) for this purpose, a result echoed by the 2017 study. The 4-G-r modification is not tested in the study.
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Batch cryptography

Batch cryptography is a field of cryptology focused on the design of cryptographic protocols that perform operations—such as encryption, decryption, key exchange, and authentication—on multiple inputs simultaneously, rather than processing each input individually. Batching cryptographic operations can significantly reduce the marginal cost of handling individual inputs—a principle that was first introduced by Amos Fiat in 1989.
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Perfectly Imperfect (platform)

Perfectly Imperfect is an online newsletter and social media platform. It was initially founded in 2020 as a biweekly email newsletter that focused on recommendations. In January 2024, Perfectly Imperfect launched PI.FYI, a social media platform. The platform is based around sharing recommendations. Its main feed is presented in reverse chronological order and is not algorithmically curated. == History == Perfectly Imperfect was started during the COVID-19 pandemic by Tyler Bainbridge, alongside college friends Alex Cushing and Serey Morm, whom he met at UMass Lowell; Morm later departed. Motivated by a dissatisfaction with algorithm-driven recommendation culture, they launched on Substack in September 2020. Its early newsletter format, PI, published brief recommendation lists and personal notes from contributors. Contributors have included a mix of underground artists and more established creative figures, such as Charli XCX, Chloe Cherry, Chloe Wise, and Meetka Otto. In October 2024, PI announced it was leaving Substack to launch its own site. == Overview == The current platform, PI.FYI, features both editorial content (guest columns, long-form essays, staff picks) and user-generated recommendations. The platform also supports "Ask" posts, where users can solicit recommendations from the community, and allows commenting, liking, and profile customization. In August 2025, it launched an events feature. In 2022, Perfectly Imperfect hosted their first offline event at Baby's All Right in Brooklyn, with a performance by The Dare. They have since expanded their event promotion/sponsorship to markets such as Los Angeles, San Francisco, and even Auckland.
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Social media use in health awareness

Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, and Doctor Mike utilized social media to significantly impact the public about cardiovascular health awareness. == Background == Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect for sharing of knowledge. Similarly, health professionals, health institutions, and various other individuals and organizations have their own social media accounts for health information, awareness, guidance, or motivation for their patients. The utilization of social media for health awareness campaigns has become increasingly prevalent in recent years. The history of utilizing social media in health campaigns can be traced back to the early 2000s with the rise of platforms such as Facebook, Twitter, and YouTube. == Health campaigns == Health campaigns especially for chronic diseases like cancer and heart diseases are increasingly common on different social media platforms because social media serves as a cost-effective medium for launching and promoting health campaigns. Many organizations and governmental bodies use platforms like Twitter and Instagram to reach a wide audience. This wide outreach gives health campaigns more attention and support while raising awareness of their specific cause. Recently, there have been increasing calls for health organizations to involve the public and consumer groups in their social media health campaigns to ensure their acceptability with the target audience, encouraging use of collaborations and co-design of messages. == Research == When incorporating social media into health research recruitment, there is potential for a greater number of individuals to participate. Social media allows researchers to reach a wide range of participants while also allowing for recruitment 24 hours a day. There are many health organizations with large social media followings to allow them to reach a large amount of individuals. If these organizations pair with researchers and post flyers or make posts about a study they may be able to find the population that they are looking for. Although there are positives to using social media for health research recruitment, looking at the issues is important. Using this method in recruitment may cause competition between companies for the attention of the users. Another important point is that this is dependent on the type of health condition that is being researched. For chronic conditions, there are many organizations and platforms for support while for acute illnesses, there are not as many organizations that would be able to promote these studies and post for outreach. == Patient education == Patients increasingly turn to social media for health communication and health-related information. Online health communities, forums and blogs enable individuals to share their experiences, offer support, and seek advice from peers. Healthcare professionals also use social media to provide valuable insights and address common health concerns. The use of social media for patient education allows individuals to gain more information for their illness or disease along with gaining support from individuals who may be experiencing the same. Many health organizations such as cancer organizations or organizations for chronic health conditions often have social media platforms that allow individuals to connect and even share their own stories. Peer support is beneficial to patients emotionally and even for them to understand their condition and how to cope. Another way that social media allows individuals to gain more information is the improvement of health literacy. Medical jargon can be confusing for individuals especially when they are newly diagnosed with an illness or disease. Social media has been able to create platforms that explain the information that individuals may need when they are newly diagnosed or if they just want to learn more about their illness. Medical conditions can be confusing but using social media may allow for individuals to develop a better understanding in a manner that they understand. When patients have a better understanding of their health there will be a result of better health outcomes. == Misinformation == While social media is a powerful tool for health awareness, it comes with challenges. Misinformation can spread rapidly, potentially leading to incorrect or harmful health practices. Ensuring the accuracy of health-related information on social media is an ongoing concern. Health misinformation can be easily spread through social media to large amounts of individuals which can make this dangerous. Often, critics will question whether health-related information that is shared online is credible. Social media does not require the amount of regulation that could prevent false medical information from being disseminated online. According to The Influencer Effect: Exploring the persuasive communication tactics of social media influencers in the health and wellness industry by Deborah Deutsch, "the information shared is often lacking accepted scientific evidence or is contrary to industry standards, and, at times, deceptive, unethical, and misleading." One example of this was in 2020, when President Donald Trump said in speeches and on Twitter that hydroxychloroquine and chloroquine could be used to treat COVID-19. While these drugs are antimalaria, it was being spread that they could be used for COVID-19. This resulted in increased deaths and individuals falling ill from taking this drug and the misinformation that was spread about this drug. Spreading misinformation regarding health is one of the biggest concerns when using social media for health awareness. When spreading misinformation about health there is an increase in confusion about what is true and what is false regardless of who is saying this information. Along with the confusion of the public, there is a sense of mistrust that is a consequence of misinformation. Individuals are seeing different opinions which leads people to a situation where they do not know who to trust. While health misinformation is one of the largest issues, there are ways to help prevent it. As individuals, it is important to know where you are getting your information from and learn how to identify what is misinformation and avoid the spread of it. == Privacy and ethical issues == The sharing of personal health information on social media raises privacy and ethical concerns. Striking a balance between raising awareness and respecting individuals' privacy remains a delicate issue.
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Lucy–Hook coaddition method

The Lucy–Hook coaddition method is an image processing technique for combining sub-stepped astronomical image data onto a finer grid. The method allows the option of resolution and contrast enhancement or the choice of a conservative, re-convolved, output. Tests with very deep Hubble Space Telescope Wide Field and Planetary Camera 2 (WFPC2) imaging data of excellent quality show that these methods can be very effective and allow fine-scale features to be studied better than on the unprocessed images. The Lucy–Hook coaddition method is an extension of the standard Richardson–Lucy deconvolution iterative restoration method. For many purposes it may be more convenient to combine dithered datasets using the Drizzle method.
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PitchYaGame

PitchYaGame or #PitchYaGame (sometimes abbreviated to PYG) is a volunteer movement hosted on the social media platform Twitter to showcase, and present awards for, independent video games from around the world. == Description == PitchYaGame is hosted on the social media platform Twitter to showcase independent video games from around the world. Video pitches are presented by developers in June and November each year, and use the hashtag #PitchYaGame to identify and reference news about the showcase and the individual pitches, and the presentation of awards. The showcase was founded in May 2020 by Liam Twose, with the mission of recognising independent video games, and "focused on empowering indie game developers to strengthen their position in the industry." Twose has made clear that PitchYaGame is a showcase and not a hardcore competition, with "[j]ust enough of a push to make sure people put their best pitch forward." The team now comprises Twose (@LiamTwose at Twitter), operations manager "Indie Game Lover" (@IndieGameLover), and host Sarah Clancy (@ImSarahNow). The pitches were originally made monthly, with entries split into a number of categories, but this proved unmanageable. PitchYaGame collaborator, Sarah Clancy reported that judging the many entries on a monthly basis was "difficult and unwieldy." Therefore, pitches were later switched to six monthly, "feature creep" was reduced, and awards streamlined into gold, silver, bronze, runners-up, and most viral. == Sponsorship == In June 2021, PitchYaGame prizes were sponsored by Xsolla, and in November 2021 by Aurora Punks and Cold Pixel. No cash prizes were available in 2022, as the organisers moved PitchYaGame into a less-competitive, "more showcase centric format". == Reception == In October 2020, Elijah Beahm at The Escapist wrote that "One of the greatest challenges for any game is landing a solid pitch. You have to sell people, maybe even a publisher, to take your idea seriously. Most of the time, it's an obfuscated process that leaves the average developer scratching their heads, but Liam Twose and his team behind #PitchYaGame, 'PYG' for short, are looking to change all that with some clever social engineering." In March 2021, Cameron Koch at GameSpot wrote that "Using the #PitchYaGame, thousands of indie developers tweeted out pitches for their games on November 2 as part of a social media contest, and the results are astounding." He went on to say that "There is no arguing with the results. According to Twose, around 1100-1300 games were shared with the hashtag, and some real gems look to have shined through." In November 2021, Stafano "Stef" Castelli at IGN Italia wrote that "I myself enjoyed 'browsing through' the competitors, discovering a handful of intriguing video games in development." (translated from Italian). In November 2022, Eric Bartelson at Premortem Games wrote that "It's a great way to get games noticed by fellow developers, but also publishers, investors and press." In June 2023, Mark Plunkett in Kotaku wrote about the impossibility of keeping up with all the video game releases, and described PitchYaGame, which has attracted over 10,000 pitches since 2020, as an "astoundingly simple idea" that has "become an increasingly useful spot to catch up on some excellent-looking games that we may have otherwise completely slept on."
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Social news website

A social news website is a website that features user-posted stories. Such stories are ranked based on popularity, as voted on by other users of the site or by website administrators. Users typically comment online on the news posts and these comments may also be ranked in popularity. Since their emergence with the birth of Web 2.0, social news sites have been used to link many types of information, including news, humor, support, and discussion. All such websites allow the users to submit content and each site differs in how the content is moderated. On the Slashdot and Fark websites, administrators decide which articles are selected for the front page. On Reddit and Digg, the articles that get the most votes from the community of users will make it to the front page. Many social news websites also feature an online comment system, where users discuss the issues raised in an article. Some of these sites have also applied their voting system to the comments, so that the most popular comments are displayed first. Some social news websites also have a social networking service, in that users can set up a user profile and follow other users' online activity on the website. Like many other Web 2.0 tools, social news websites use the collective intelligence of all of the users to operate. Social news websites also "impl[y] the technical, economic, legal, and human enhancement of a universally distributed intelligence that will unleash a positive dynamic of recognition and skills mobilization". Social news websites help participants to share a collective vision and awareness of how their actions are integrated with those of other individuals. Social news websites provide a new and innovative way to participate in a community that is constantly being flooded with new information. These social news websites "include opportunities for peer-to-peer learning, a changed attitude toward intellectual property, the diversification of cultural expression, the development of skills valued in the modern workplace, and a more empowered conception of citizenship". These websites can help to shape and reshape democratic opinions and perspectives. Social news sites may mitigate the gatekeeping of mainstream news sources and allow the public to decide what counts as "news", which may facilitate a more participatory culture. Social news sites may also support democratic participation by allowing users from across geographic and national boundaries to access the same information, respond to fellow users' views and beliefs, and create a virtual sphere for users to contribute within. == Websites == === Active === ==== Fark ==== Fark, which started in 1997, features news on any topic. On Fark, users can submit articles to the administrators of the site. Each day, these administrators pick out 50 articles to display on the front page. ==== Slashdot ==== Slashdot, started in 1997, was one of the first social news websites. It focuses mainly on science and technology-related news. Users can submit stories and the editors pick out the best stories each day for the front page. Users can then post comments on the stories. The influx of web traffic that resulted from Slashdot linking to external websites led to the effect being called the Slashdot effect ==== Digg ==== Digg, started in December 2004, introduced the voting system. This system allows users to "digg" or "bury" articles. "Digging" is the equivalent of voting positively, so that popular articles are displayed first. "Burying" does not lower an article's score. However, if an article is buried enough times, it will be automatically deleted from the site. Digg offers a social networking service, as members can follow other members and build personal profiles with information about their interests. ==== Reddit ==== Reddit, started in June 2005, is a social news website where users can submit articles and comments and vote on these submissions. The submissions are organized into categories called "subreddits". Unlike Digg, with Reddit, users can directly affect an article's score. An "upvote" will increase the score and a "downvote" will decrease it. Articles with the highest scores are displayed on the front page. There is also a page for "controversial" articles, that have an almost equal number of upvotes and downvotes. Free speech debates have arisen due to the shutting down of obscene or potentially illegal "subreddits" (including /r/jailbait, a collection of sexually suggestive underage pictures.) Reddit introduced a system of user-created communities called "subreddits", which are essentially categories for a specific type of news. Comments on the featured posts are shown in a hierarchical fashion also based on votes. Users have the ability to earn "karma" for their participation and time on the website. ==== Hacker News ==== Hacker News, started in February 2007, is a social news site focusing on computer science and entrepreneurship, created by Paul Graham and run by his startup incubator, Y Combinator. === Defunct === ==== Newsvine ==== Newsvine, started in March 2006, was a social news website mostly focused on politics, both international and domestic. The Newsvine home page allowed users to customize "seeds" and story feeds. Users received articles via "The Wire" from sources including The Associated Press or The Huffington Post, and from "The Vine" a stream of content from other Newsvine users. The "Top of the Vine" displayed the most voted and commented on articles of the day, week, month, or year. Additionally, Newsvine allowed members to create their own "Customizable Column", which could highlight a user's content posted, recent comments, and information about the specific Newsvine member. ==== feedalizr ==== feedalizr was a cross-platform, desktop social media aggregator built using Adobe Integrated Runtime that consolidates the updates from social media and social networking websites. Users can then use this application to update those sites from their desktop and view a consolidated stream of information. ==== Voat ==== Voat, launched in April 2014 and discontinued in December of 2020, was also a social news website and is very similar to Reddit visually and functionally. The site's userbase included a large number of alt right users, many of whom migrated to Voat after being banned on Reddit. ==== Prismatic ==== Prismatic combined machine learning, user experience design, and interaction design to create a new way to discover, consume, and share media. Prismatic software used social network aggregation and machine learning algorithms to filter the content that aligns with the interests of a specific user. Prismatic integrated with Facebook, Twitter, and Pocket to gather information about user's interests and suggest the most relevant stories to read. ==== Artifact ==== Artifact was an iOS and Android app that used machine learning to personalize news recommendations to readers, and also had social features such as liking articles, commenting, and reputation scores for users.
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Frame (networking)

A frame is a digital data transmission unit in computer networking and telecommunications. In packet switched systems, a frame is a simple container for a single network packet. In other telecommunications systems, a frame is a repeating structure supporting time-division multiplexing. A frame typically includes frame synchronization features consisting of a sequence of bits or symbols that indicate to the receiver the beginning and end of the payload data within the stream of symbols or bits it receives. If a receiver is connected to the system during frame transmission, it ignores the data until it detects a new frame synchronization sequence. == Packet switching == In the OSI model of computer networking, a frame is the protocol data unit at the data link layer. Frames are the result of the final layer of encapsulation before the data is transmitted over the physical layer. A frame is "the unit of transmission in a link layer protocol, and consists of a link layer header followed by a packet." Each frame is separated from the next by an interframe gap. A frame is a series of bits generally composed of frame synchronization bits, the packet payload, and a frame check sequence. Examples are Ethernet frames, Wi-Fi frames, 4G frames, Point-to-Point Protocol (PPP) frames, Fibre Channel frames, and V.42 modem frames. Often, frames of several different sizes are nested inside each other. For example, when using Point-to-Point Protocol (PPP) over asynchronous serial communication, the eight bits of each individual byte are framed by start and stop bits, the payload data bytes in a network packet are framed by the header and footer, and several packets can be framed with frame boundary octets. == Time-division multiplex == In telecommunications, specifically in time-division multiplex (TDM) and time-division multiple access (TDMA) variants, a frame is a cyclically repeated data block that consists of a fixed number of time slots, one for each logical TDM channel or TDMA transmitter. In this context, a frame is typically an entity at the physical layer. TDM application examples are SONET/SDH and the ISDN circuit-switched B-channel, while TDMA examples are Circuit Switched Data used in early cellular voice services. The frame is also an entity for time-division duplex, where the mobile terminal may transmit during some time slots and receive during others.
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Scroll (web service)

Scroll was a subscription-based web service developed by Scroll Labs Inc., offering ad-free access to websites in exchange for a fee. Scroll was not an ad blocker; instead, it partnered directly with internet publishers who voluntarily removed ads from their sites for Scroll users in exchange for a portion of the subscription fee. In May 2021, Scroll was acquired by Twitter. In October 2021, Scroll sent out an email announcing its integration into Twitter Blue within 30 days. == Functionality == Scroll enabled users to browse websites that partnered with Scroll without encountering online advertising, in exchange for a subscription fee. Unlike ad blocker, which disable advertisements without compensating the publisher, Scroll sent a browser cookie indicating that the user was a subscriber. The Scroll software integrated into the website detected this cookie and served an ad-free version of the site. In exchange for disabling advertisements, partner websites received a portion of the subscription fee. As of January 2020, Scroll retained 30% of the subscription fee, with the remaining 70% distributed among publisher sites. Payments to sites were made individually by users based on their 'engagement and loyalty,' rather than from a single pool of all subscription revenue. Scroll did not grant subscribers access to partner sites behind a paywall; it only removed ads from the site if the user also paid the publication's subscription fee. == History == Scroll was founded in 2016 by former Chartbeat Chief Executive Tony Haile. Scroll raised US$3 million in its first round of funding in 2016, including investments from The New York Times, Uncork Capital, and Axel Springer SE. By October 2018, Scroll had raised US$10 million in funding. In 2018, Scroll signed its first partner websites, which included The Atlantic, Fusion Media Group, Business Insider, Slate, MSNBC, The Philadelphia Inquirer, and Talking Points Memo. In February 2019, Scroll acquired the social media curation app Nuzzel. The same month, Mozilla and Scroll announced a partnership to run a "test pilot" together, but did not go into details. Scroll entered beta testing in 2019 and launched to the general public on January 28, 2020. In March 2020, Mozilla started offering Scroll as part of its "Firefox Better Web" service bundle. In May 2021, Scroll was acquired by Twitter, with the future of Scroll cited as being uncertain. An email to customers announcing the change said, "Later this year, Scroll will become part of a wider Twitter subscription that will expand on and adapt our services and functionality".
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Virtual influencer

A virtual influencer, sometimes described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of online human "influencers". Most virtual influencers are designed using computer graphics and motion capture technology to resemble real people in realistic situations. Common derivatives of virtual influencers include VTubers, which broadly refer to online entertainers and YouTubers who represent themselves using virtual avatars instead of their physical selves. == History == Virtual influencers are fundamentally synonymous with virtual idols, which originate from Japan's anime and Japanese idol culture that dates back to the 1980s. The first virtual idol created was Lynn Minmay, a fictional singer and main character of the anime television series Super Dimension Fortress Macross (1982) and the animated film adaptation Macross: Do You Remember Love? (1984). Minmay's success led to the production of more Japanese virtual idols, such as EVE from the Japanese cyberpunk anime Megazone 23 (1985), and Sharon Apple in Macross Plus (1994). Virtual idols were not always well received – in 1995, Japanese talent agency Horipro created Kyoko Date, which was inspired by the Macross franchise and dating sim games such as Tokimeki Memorial (1994). Date failed to gain commercial success despite drawing headlines for her debut as a CGI idol, largely due to technical limitations leading to issues such as unnatural movements, an issue also known as the uncanny valley. Since their inception, many virtual idols created have achieved continual success, with notable names including the Vocaloid singer Hatsune Miku, and the VTuber Kizuna AI. Technological advancements have also enabled production teams to use artificial intelligence and advanced techniques to customize the personalities and behavior of virtual idols. Due to modern-day advancements in technology, many virtual idols have held real-life tours and events. Notable ones include Hatsune Miku's titular tour Miku Expo and Hololive's concerts with many of their idols from their English, Japanese and Indonesian branches. Some notable events including virtual singers and influencers have included: Hatsune Miku opening for Lady Gaga in 2014 and Hoshimachi Suisei's concerts at the famous Budokan venue in Japan and her addition to the Forbes Japan list of '30 Under 30' individuals who are changing the world in their respective fields. == Benefits and criticism == From a branding perspective, virtual influencers are perceived to be much less likely to be mired in scandals. In China, celebrities caught in bad publicity such as singer Wang Leehom and entertainer Kris Wu have heightened the appeal of virtual influencers, since their existence relies entirely on computer-generated imagery and they are therefore unlikely to cause any damage to a brand's image by association. Some studies have also suggested that Generation Z consumers have a unique appetite for virtual idols and influencers, since they grew up in the age of the internet. Studies also show that human-like appearance of virtual influencers show higher message credibility than anime-like virtual influencers. Scholars and commentators have also questioned the ethics and cultural impact of virtual influencers, arguing that computer-generated personas can entrench unrealistic beauty standards while diffusing accountability for labor, identity, and consent. Business and marketing analysts have also warned that disclosure and governance remain inconsistent, recommending clearer guardrails and transparency when brands deploy synthetic spokespeople. In 2025, reporting highlighted concerns that AI-driven "virtual humans" could displace human creators and sales workers, intensifying debates over the future of creative labor and authenticity online. == Notable examples == === Virtual bands === Eternity - A South Korean virtual idol group formed by Pulse9. Gorillaz - A virtual band formed in 1998. K/DA - A virtual K-pop girl group created as part of the League of Legends video game franchise. MAVE: - A South Korean virtual girl group formed in 2023 by Metaverse Entertainment. Pentakill - A virtual heavy metal band created as part of the League of Legends video game franchise. Plave (band) - A South Korean virtual boy band formed by VLast. Squid Sisters and Off the Hook - Two virtual pop idol duos as part of the Splatoon series. Studio Killers - A Finnish-Danish-British virtual band formed in 2011. === Vocaloids === Hatsune Miku (modeled after Saki Fujita) Kagamine Rin/Len (modeled after Asami Shimoda) Megurine Luka (modeled after Yū Asakawa) Meiko (modeled after Meiko Haigō) Kaito (modeled after Naoto Fūga) === VTubers === Kano Kizuna AI Neuro-sama VShojo Ironmouse Projekt Melody Nijisanji Hololive Akai Haato Gawr Gura Hoshimachi Suisei Natsuiro Matsuri === Other examples === Ami Yamato Crazy Frog FN Meka IA Kuki AI Kyoko Date Kyra Miquela Naevis Shudu Gram
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Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
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Voice inversion

Voice inversion scrambling is an analog method of obscuring the content of a transmission. It is sometimes used in public service radio, automobile racing, cordless telephones and the Family Radio Service. Without a descrambler, the transmission makes the speaker "sound like Donald Duck". Despite the term, the technique operates on the passband of the information and so can be applied to any information being transmitted. == Forms and details == There are various forms of voice inversion which offer differing levels of security. Overall, voice inversion scrambling offers little true security as software and even hobbyist kits are available from kit makers for scrambling and descrambling. The cadence of the speech is not changed. It is often easy to guess what is happening in the conversation by listening for other audio cues like questions, short responses and other language cadences. In the simplest form of voice inversion, the frequency p {\displaystyle p} of each component is replaced with s − p {\displaystyle s-p} , where s {\displaystyle s} is the frequency of a carrier wave. This can be done by amplitude modulating the speech signal with the carrier, then applying a low-pass filter to select the lower sideband. This will make the low tones of the voice sound like high ones and vice versa. This process also occurs naturally if a radio receiver is tuned to a single sideband transmission but set to decode the wrong sideband. There are more advanced forms of voice inversion which are more complex and require more effort to descramble. One method is to use a random code to choose the carrier frequency and then change this code in real time. This is called Rolling Code voice inversion and one can often hear the "ticks" in the transmission which signal the changing of the inversion point. Another method is split band voice inversion. This is where the band is split and then each band is inverted separately. A rolling code can also be added to this method for variable split band inversion (VSB). Common carrier frequencies are: 2.632 kHz, 2.718 kHz, 2.868 kHz, 3.023 kHz, 3.107 kHz, 3.196 kHz, 3.333 kHz, 3.339 kHz, 3.496 kHz, 3.729 kHz and 4.096 kHz. Voice inversion offers no security at all and software is available to restore the original voice, which is why it is no longer used to protect conversations today. However, voice inversion is still found in low-end Chinese walkie talkies.
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Altibase

Altibase is a hybrid database, relational database management system manufactured by the Altibase Corporation. The software's hybrid architecture allows it to access both memory-resident and disk-resident tables using single interface. It supports both synchronous and asynchronous replication and offers real-time ACID compliance. Support is also offered for a variety of SQL standards and programming languages. Other important capabilities include data import and export, data encryption for security, multiple data access command sets, materialized view and temporary tables, and others. == History == From 1991 through 1997 the Mr. RT project was an in-memory database research project, conducted by the Electronics and Telecommunications Research Institute a government-funded research organization in South Korea. Altibase was incorporated in 1999. Altibase acquired an in-memory database engine from the Electronics and Telecommunications Research Institute in February 2000, and commercialized the database in October of the same year. In 2001, Altibase changed the name of the in-memory database product from "Spiner" to "Altibase" in 2001. In 2004, Altibase integrated the in-memory database with a disk-resident database to create a hybrid DBMS, released version 4.0 and renamed it as ALTIBASE HDB. Altibase released version 5.5.1 and 6.1.1 in 2012, version 6.3.1 in November 2013, and 6.5.1 in May 2015. Altibase claims that this is the world's first hybrid DBMS. Altibase released its open source edition version 7.1, however, closed the source in 2023. In August 2023, Altibase released its cloud-optimized version 7.3. === Awards === In 2006, Received the Presidential Award at the Korea Software Awards In 2007, Selected as World-Class Product by the Ministry of Commerce, Industry and Energy In 2009, Awarded the Outstanding Product Award in China's Telecommunications Industry In 2009, Received Outstanding Product Award at the China Billing China 2009 Telecommunication Industry Awards In 2010, Commendation from the Minister of Knowledge Economy for Technological Practicalization In 2011, Received the Grand Prize at the 10th Software Enterprise Competitiveness Award In 2011, Selected as Top 10 Emerging Technologies and received Special Award at the Korea Technology Grand Prize In 2012, Awarded for Contributions to Military Manpower Administration In 2014~2016, Included in Gartner Magic Quadrant for Operational DBMS In 2015, Selected as Outstanding BSS by China Fujian Mobile. In 2023, Awarded as the Excellent Research and Development Institution by the Korean Ministry Science and ICT In 2023, Won the Global Premium Commercial Software Presidential Award at the 9th Global Commercial Software Grand Exhibition in Korea === Release === The first version, called Spiner, was released in 2000 for commercial use. It took half of the in-memory DBMS market share in South Korea. In 2002 the second version was released renamed to Altibase v2.0. By 2003, Altibase v3.0 was released and it entered the Chinese market. Released version 4.0 with hybrid architecture, combining RAM and disk databases, was released in 2004. In 2005 Altibase began working with Chinese telecommunications providers for billing systems, and some financial companies in Taiwan, China, for home trading systems. The software was certified by the Telecommunications Technology Association. The Ministry of Government Administration and Home Affairs gave it an award in 2006. Offices in China and United States opened in 2009. In 2011, version 5.5.1 was renamed it to HDB (for "hybrid database"). The Altibase Data Stream product for complex event processing was renamed DSM. The product received a Korean technology award. Altibase introduced certification services. In 2012, HDB Zeta and Extreme were announced, and DSM renamed to CEP. In 2013, yet another variant called XDB was announced, and the company received ISO/IEC 20000 certification. In 2018, Altibase went open source. Altibase went open source in February, 2018. Altibase Corp has made the decision to discontinue the Altibase 7.1 open source edition, effective March 17, 2023. As a result, the open-source edition of Altibase 7.1 will no longer be available for download or use. Altibase released version 7.3 in September, 2023, its notable feature is the world’s first hybrid partition, allowing data to be stored in both memory and on disk at the partition level. Version 7.3 also added parallel processing capabilities for high-speed performance in both partitioned and non-partitioned scenarios. Improving potential bottlenecks associated with Commit and logging that impact transaction performance, version 7.3 has achieved an approximately 490% enhancement in performance compared to previous versions. === Release history === == Clients == According to marketing research, Altibase have over 700 customers and more than 8,000 of installations and deployments, including 22 Fortune Global 500 Companies. Altibase's clients in the telecommunications, financial services, manufacturing, and utilities sectors include Bloomberg, AT&T, LG, Intel, LGU+, ETRADE, HP, UAT Inc., POSCO, SK Telecom, KT Corporation, Samsung Electronics, Shinhan Bank, Woori Bank, Canon(Toshiba), Hanhwa, The South Korean Ministry of Defense, G-Market, CJ, and Chung-Ang University. === Global clients === Japan FX Prime, a foreign exchange services company Retela Crea Securities United States AT&T Implemented Altibase for its PS-LTE Safety network, where the Presence service plays a vital role. This service handles the reception and storage of user information, conducting real-time checks for online presence and location as needed. Canada Telus One of the major telecommunication companies. Utilizes Altibase for its operations involving real-time user management, processing high volumes of dedicated terminal data, and managing real-time location information (GIS) for terminals. Altibase contributes to the company's in-house solution for maintaining uninterrupted services during national disasters or similar situations, ensuring efficiency and reliability. China China Mobile, China Unicom, China Telecom The three major telecommunications companies. Utilize ALTIBASE HDB in 29 of 31 Chinese provinces. Turkish Ziraat Bank, Halk Bank, Deniz Bank, Garanti BBVA, TEB, Oyak Bank, QNB, Burgan Bank, and others. In 2018, Altibase entered the market through a partnership with ATP-Tradesoft, a subsidiary of Ata Holdings. Collaborating with ATP-Tradesoft. Altibase integrated into the Online Trading System XFront. This integration was well-received by major financial institutions and securities firms in Turkey. Altibase is currently implemented in the XFront Online Trading System, used by 13 significant financial institutions and banks in the Turkey. Thailand Bualuang Securities Altibase has been supplied its DBMS to support the construction of the online stock trading platform. Mongolia MobiCom The Mongolian telecommunication giant, has adopted Altibase’s 7.0 version for its mobile platform for storing the infrequently used data. Azerbaijan M1 highway Altibase has been supplied as the Database Management System (DBMS) for the electronic toll collection system. One of the most crucial transportation networks in the country. India State-owned Karur Vysya Bank In 2013, Altibase provided its hybrid database solution and was deployed for the online banking system === Industries === Telecommunications LGU+ SK Telecom KT Corporation AT&T Telus Financial services Shinhan Bank Woori Bank KakaoPay Securities Implemented Altibase in its stock trading system Leveraging Altibase's replication feature, along with offline replication through shared disk and adapter functionality, the system ensures a high level of availability and consistency, with a reliability rate of 99.999% even in the event of system failures. COREDAX Cryptocurrency market Altibase has entered into a strategic partnership by signing a database management system (DBMS) supply contract with the cryptocurrency exchange Bloomberg ETRADE Manufacturing Samsung Electronics LG POSCO Hanhwa Canon(Toshiba) Intel HP Utilities South Korean Ministry of Defense G-Market CJ UAT Inc. Chung-Ang University == Features == Altibase is a so-called "hybrid DBMS", meaning that it simultaneously supports access to both memory-resident and disk-resident tables via a single interface. It is compatible with Solaris, HP-UX, AIX, Linux, and Windows. It supports the complete SQL standard, features Multiversion concurrency control (MVCC), implements Fuzzy and Ping-Pong Checkpointing for periodically backing up memory-resident data, and ships with Replication and Database Link functionality. High performance, large -capacity service Fast real-time data processing and large amounts of data stable Provide parallel processing architecture for large data management Developed and provided Hybrid Partitioned Table function for efficiency according to data personality High stability
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Media contacts database

In public relations (PR) and marketing, a media contacts database is a resource which catalogs the names, contact information, and other details about people who work in various media professions. These include journalists, reporters, editors, publishers, contributors, freelance journalists, opinion writers, social media personalities/ influencers, TV show anchors, radio show hosts, DJs, and others. A media contacts database usually contains the following information: Full name of the media contact, The publication or channel they work for Designations (past and present) Topics they cover, or their beat Contact information found in public domains Online presence like blogs and other social networking sites Education Information == Overview == A media contacts database is a public relations tool that is maintained and used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows. A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals.
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Payment tokenization

Payment tokenization is a data security process that replaces sensitive payment information, such as credit card numbers, with a unique identifier or "token." This token can be used in place of actual data during transactions but has no exploitable value if breached, thereby reducing the risk of data theft and fraud. == Overview == Payment tokenization is generally categorized into two types: security tokens and payment tokens. Security tokens, also known as post-authorization tokens, are used to replace sensitive information like Primary Account Numbers (PANs), such as credit card numbers either after a payment is authorized or for storing data securely (data-at-rest), such as in merchant databases. These models have been in use since the mid-2000s, following the introduction of the Payment Card Industry Data Security Standard in 2004, which established standards for safeguarding cardholder data. The Payment Card Industry Security Standards Council's 2011 Tokenization Guidelines and the proposed American National Standards Institute X9 standards emphasize using tokens primarily to secure sensitive information, not as replacements for payment credentials processed over financial networks. Traditionally, merchants stored PANs to support backend operations such as settlements, reconciliations, chargebacks, loyalty programs, and customer service. However, with the adoption of security tokenization, merchants can substitute PANs with tokens in their systems. This not only reduces their exposure to fraud but also helps minimize the scope and cost of PCI-DSS compliance, offering a more secure and efficient way to manage cardholder data. == Applications == Payment tokenization is widely used by mobile wallets such as Apple Pay, Google Pay, and Samsung Pay use tokenization to safely store card data on devices. E-commerce platforms rely on it to securely retain customer payment details for recurring purchases. At the physical point of sale, EMV-enabled systems use tokenization to protect card information during in-store transactions. Also, subscription billing services implement tokenization to manage and safeguard payment credentials for ongoing charges.
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