AI Chat Got

AI Chat Got — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

Neural processing unit

A neural processing unit (NPU), also known as an AI accelerator or deep learning processor, is a class of specialized hardware accelerator or computer system designed to accelerate artificial intelligence and machine learning applications, including artificial neural networks and computer vision. == Use == Their purpose is either to efficiently execute already trained AI models (inference) or to train AI models. NPUs can be more efficient in terms of speed or power consumption. NPU applications include algorithms for robotics, Internet of things, and data-intensive or sensor-driven tasks. They are often manycore or spatial designs and focus on low-precision arithmetic, novel dataflow architectures, or in-memory computing capability. As of 2024, a widely used datacenter-grade AI integrated circuit chip, the Nvidia H100 GPU, contains tens of billions of MOSFETs. === Consumer devices === AI accelerators are used in Apple silicon, Qualcomm, Samsung, Huawei, and Google Tensor smartphone processors. Vision processing units are accelerators specialized for machine vision algorithms such as CNN (convolutional neural networks) and SIFT (scale-invariant feature transform). They are used in devices that need to keep track of objects visually such as AR headsets and drones. It is more recently (circa 2017) added to processors from Apple and (circa 2022) to processors from Intel and AMD. All models of Intel Meteor Lake processors have a built-in versatile processor unit (VPU) for accelerating inference for computer vision and deep learning. On consumer devices, the NPU is intended to be small, power-efficient, but reasonably fast when used to run small models. To do this they are designed to support low-bitwidth operations using data types such as INT4, INT8, FP8, and FP16. A common metric is trillions of operations per second (TOPS). Although TOPS does not explicitly specify the kind of operations, it is typically INT8 additions and multiplications. === Datacenters === Accelerators are used in cloud computing servers: e.g., tensor processing units (TPU) for Google Cloud Platform, and Trainium and Inferentia chips for Amazon Web Services. Many vendor-specific terms exist for devices in this category, and it is an emerging technology without a dominant design. Since the late 2010s, graphics processing units designed by companies such as Nvidia and AMD often include AI-specific hardware in the form of dedicated functional units for low-precision matrix-multiplication operations. These GPUs are commonly used as AI accelerators, both for training and inference. === Scientific computation === Although NPUs are tailored for low-precision (e.g., FP16, INT8) matrix multiplication operations, they can be used to emulate higher-precision matrix multiplications in scientific computing. As modern GPUs place much focus on making the NPU part fast, using emulated FP64 (Ozaki scheme) on NPUs can potentially outperform native FP64. This has been demonstrated using FP16-emulated FP64 on NVIDIA TITAN RTX and using INT8-emulated FP64 on NVIDIA consumer GPUs and the A100 GPU. Consumer GPUs especially benefited as they have limited FP64 hardware capacity, showing a 6× speedup. Since CUDA Toolkit 13.0 Update 2, cuBLAS automatically uses INT8-emulated FP64 matrix multiplication of the equivalent precision if it is faster than native. This is in addition to the FP16-emulated FP32 feature introduced in version 12.9. == Programming == An operating system or a higher-level library may provide application programming interfaces such as TensorFlow with LiteRT Next (Android), CoreML (iOS, macOS) or DirectML (Windows). Formats such as ONNX are used to represent trained neural networks. Consumer CPU-integrated NPUs are accessible through vendor-specific APIs. AMD (Ryzen AI), Intel (OpenVINO), Apple silicon (CoreML), and Qualcomm (SNPE) each have their own APIs, which can be built upon by a higher-level library. GPUs generally use existing GPGPU pipelines such as CUDA and OpenCL adapted for lower precisions and specialized matrix-multiplication operations. Vulkan is also being used. Custom-built systems such as the Google TPU use private interfaces. There are a large number of separate underlying acceleration APIs and compilers/runtimes in use in the AI field, causing a great increase in software development effort due to the many combinations involved. As of 2025, the open standard organization Khronos Group is pursuing standardization of AI-related interfaces to reduce the amount of work needed. Khronos is working on three separate fronts: expansion of data types and intrinsic operations in OpenCL and Vulkan, inclusion of compute graphs in SPIR-V, and a NNEF/SkriptND file format for describing a neural network.
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Client-side encryption

Client-side encryption is the cryptographic technique of encrypting data on the sender's side, before it is transmitted to a server such as a cloud storage service. Client-side encryption features an encryption key that is not available to the service provider, making it difficult or impossible for service providers to decrypt hosted data. Client-side encryption allows for the creation of applications whose providers cannot access the data its users have stored, thus offering a high level of privacy. Applications utilizing client-side encryption are sometimes marketed under the misleading or incorrect term "zero-knowledge", but this is a misnomer, as the term zero-knowledge describes something entirely different in the context of cryptography. == Details == Client-side encryption seeks to eliminate the potential for data to be viewed by service providers (or third parties that compel service providers to deliver access to data), client-side encryption ensures that data and files that are stored in the cloud can only be viewed on the client-side of the exchange. This prevents data loss and the unauthorized disclosure of private or personal files, providing increased peace of mind for its users. Current recommendations by industry professionals as well as academic scholars offer great vocal support for developers to include client-side encryption to protect the confidentiality and integrity of information. === Examples of services that use client-side encryption by default === Tresorit MEGA Cryptee Cryptomator === Examples of services that optionally support client-side encryption === Apple iCloud offers optional client-side encryption when "Advanced Data Protection for iCloud" is enabled. Google Drive, Google Docs, Google Meet, Google Calendar, and Gmail — However, as of Jul 2024, optional client-side encryption features are only available to paid users. === Examples of services that do not support client-side encryption === Dropbox === Examples of client-side encrypted services that no longer exist === SpiderOak Backup
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Coreu

COREU (French: Correspondance Européenne – Telex network of European correspondents, also EUKOR-Netzwerk in Austria) is a communication network of the European Union for the communication of the Council of the European Union, the European correspondents of the foreign ministries of the EU member states, permanent representatives of member states in Brussels, the European Commission, and the General Secretariat of the Council of the European Union. The European Parliament is not among the participants. COREU is the European equivalent of the American Secret Internet Protocol Router Network (SIPRNet, also known as Intelink-S). COREU's official aim is fast communication in case of crisis. The network enables a closer cooperation in matters regarding foreign affairs. In actuality the system's function exceeds that of mere communication, it also enables decision-making. COREU's first goal is to enable the exchange of information before and after decisions. Relaying upfront negotiations in preparation of meetings is the second goal. In addition, the system also allows the editing of documents and the decision-making, especially if there is little time. While the first two goals are preparatory measures for a shared foreign policy, the third is a methodical variant marked by practise that is defining for the image of the Common Foreign and Security Policy. == Members == (The following information dates from 2013): There is one representative in each of the capital cities in the EU.(since 1973) In Germany for example, this is the European correspondent (EU-KOR) from the Foreign Office. In Austria it is the European correspondent from the Referat II.1.a in the Federal Ministry for Europe, Integration and Foreign Affairs They are the correspondents (since 1982) for the European Commission They comprise the secretariat for the European Council They also make up the European External Action Service (EEAS) (responsible for foreign policy issues, since 1987) == Data volume and technical details == COREU functions as a spoke-hub distribution paradigm system with the hub in Brussels. The network is operated by the European Union Intelligence and Situation Centre (formerly Joint Situation Center, JSC). The technical infrastructure is located in a building of the European Council. COREU may be described as an advanced telex system with encrypted messages via dedicated terminals. Once a message has reached the destination, it is then redistributed via the local media. In contrast, messages of governments are transmitted via local media to the correspondents and from there delivered point-to-point to Brussels via COREU. In 2010, approximately 8500 communications had been distributed over this network. == History == A telex-based communication system under the name COREU was established in 1973. Originally, only the ministries of Foreign Affairs in the European capitals were connected to it. This telex system was replaced in 1997 by the mail system CORTESY (COREU Terminal Equipment System). The name was retained despite the technical innovation. COREU was reportedly compromised by hackers working for the People's Liberation Army Strategic Support Force, allowing for the theft of thousands of low-classified documents and diplomatic cables.
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Social business model

The social business model is use of social media tools and social networking behavioral standards by businesses for communication with customers, suppliers, and others. Combining social networking etiquette (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust. == Overview == Traditional business models, particularly in large organizations, have had as one common characteristic careful limitation of direct contact between those within the organization and those outside of it. Only certain specific individuals (most frequently in roles such as sales, customer service and field consulting) were designated as "customer-facing" personnel. Organizations further limited outside access to internal employees through filtering mechanisms such as publishing only a main switchboard number (whether routed through a live receptionist or an interactive voice response system) and generic "sales@" or "info@" email addresses. The Cluetrain Manifesto (written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger and published in 1999) was among the first books to predict the demise of this old order and the emergence of more open business models, though most of the business world was slow to adopt the book's recommended cultural changes. Thirteen years later, authors Dion Hinchcliffe and Peter Kim added structural underpinnings to the cultural shifts outlined in The Cluetrain Manifesto in their book, Social Business by Design. The book details many of the ways social media tools and practices are being adopted within organizations, to support both internal employee collaboration and external customer engagement (which the authors describe as the "bigger problem"). == Elements == In implementing the social business model, organizations apply social networking protocols and tools in a range of areas, potentially including: Marketing Customer Support Recruiting Crowdsourcing Internal employee collaboration Sales Product Development Supply Chain Operations Investor Relations == Characteristics of organizations adopting the social business model == Organizations that fully adopt the social business model will exhibit four key characteristics: Connected – employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications methods including text chat, voice, file sharing, email, and video chat. Social – employees will follow social networking etiquette (being authentic, helpful and transparent) in external interactions. The focus will be on answering questions and providing information rather than overt sales or promotion. Presence – these conversations may originate on the company's website or elsewhere online (e.g., publication websites, industry portals, or social networking sites such as LinkedIn or Facebook). Intelligent – organizations will use in-depth analytics to monitor connections, social interactions and presence; measure corresponding business results; and continually adjust and improve practices for increased effectiveness. == Technical and functional requirements == While much of the change inherent in adopting the social business model is cultural, it also requires process changes enabled by social business technology. Functional requirements for a social business technology platform include: Analytics (including the cost of engagement as well as various measures of return on investment such as leads, sales, referrals, recommendations, and retained customers). Integration with other social media and business tools such as CRM systems, partner relationship management (PRM) software, product development, website analytics, and employee-recruiting applications. Rules-based workflow (e.g. routing a comment to the appropriate individual for a response, based on content). Geolocation (so customers or prospects can be automatically routed to local sales or customer service representatives). Content sharing. Collaboration tools. Transparency (i.e., people should know who they are engaging with) Unified communications (the ability to engage via voice, text, video, email, and share a wide variety of file types) Storage (the ability to store interactions for legal, training, compliance or compensation purposes, and purge stored data when no longer needed based on company policy or regulatory requirements). Immediacy (real-time monitoring and response).
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Intrapixel and Interpixel processing

Intrapixel and Interpixel processing is used in the processing of computers graphics, as well as sensors and images in equipment such as cameras. For computer graphics, CMOS sensor processing is done in pixel level. This process includes two general categories: intrapixel processing, where the processing is performed on the individual pixel signals, and interpixel processing, where the processing is performed locally or globally on signals from several pixels. The purpose of interpixel processing is to perform early vision processing, not merely to capture images. Intrapixel and Interpixel processing is an integral part of spatial processing within the earth Mixed Spatial Attraction Model. This also includes use within hyperspectral image processing.
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Pinoy baiting

Pinoy baiting is a phrase that has been used to refer to acts by non-Filipino individuals, usually celebrities or YouTubers, of posting content online purportedly with the intention of getting the attention of Filipinos, by being surprised about the Philippines or its people. Pinoy baiters are defined as giving superficial and allegedly insincere praises and similar reactions that give recognition to the Philippines or its people. Subsequent responses by Filipinos to what have been referred to as acts of Pinoy baiting have been criticized as a form of cultural cringe. This criticism would subsequently give the advice that Filipinos should not constantly require validation from non-Filipinos about themselves or their country. == Pinoy baiting mediums == === Reaction videos === On social media such as YouTube, channels with specific focus on showing their reaction towards and opinions about certain videos or topics are called reaction channels. Reaction videos are very popular and require minimal effort to create, and thus made it easy for alleged Pinoy baiting to thrive within this video-making genre. === Travel vlogs === Vlogging, short for video blogging, grew in popularity in the 2020s. Most of the popular alleged Pinoy-baiting channels tend to be vlog channels, normally following the same script under such titles as "The Philippines changed us/me", "First impression of the Philippines", "Is this really Manila?" and "Filipinos are such Kind/Good People!", and made while travelling to touristy areas such as Boracay or Bonifacio Global City and taste-testing the fast food chain Jollibee, among others. == Criticism of the phrase == Philippines-based Korean vlogger Jessica Lee had been accused by some YouTube viewers of engaging in Pinoy baiting. In a response vlog, Lee acknowledged that there may be individuals engaging in this "business strategy" of gaining views and subscribers from one of the largest communities online. However, she questioned the objectivity of some use of the phrase, citing any vlogging subject as fair game for a negative impression of being a "baiting" tool for the vlogger treating of that subject. She also invoked vloggers' freedom to choose whatever subject they want to talk about in a deep or shallow manner, while enjoining citizens to exercise their free-market right to unfollow vloggers they hate and follow those vloggers that "make them happy". She also gave her critics an explanation why she ended up vlogging about Philippine and Filipino subjects.
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Contrast set learning

Contrast set learning is a form of association rule learning that seeks to identify meaningful differences between separate groups by reverse-engineering the key predictors that identify for each particular group. For example, given a set of attributes for a pool of students (labeled by degree type), a contrast set learner would identify the contrasting features between students seeking bachelor's degrees and those working toward PhD degrees. == Overview == A common practice in data mining is to classify, to look at the attributes of an object or situation and make a guess at what category the observed item belongs to. As new evidence is examined (typically by feeding a training set to a learning algorithm), these guesses are refined and improved. Contrast set learning works in the opposite direction. While classifiers read a collection of data and collect information that is used to place new data into a series of discrete categories, contrast set learning takes the category that an item belongs to and attempts to reverse engineer the statistical evidence that identifies an item as a member of a class. That is, contrast set learners seek rules associating attribute values with changes to the class distribution. They seek to identify the key predictors that contrast one classification from another. For example, an aerospace engineer might record data on test launches of a new rocket. Measurements would be taken at regular intervals throughout the launch, noting factors such as the trajectory of the rocket, operating temperatures, external pressures, and so on. If the rocket launch fails after a number of successful tests, the engineer could use contrast set learning to distinguish between the successful and failed tests. A contrast set learner will produce a set of association rules that, when applied, will indicate the key predictors of each failed tests versus the successful ones (the temperature was too high, the wind pressure was too high, etc.). Contrast set learning is a form of association rule learning. Association rule learners typically offer rules linking attributes commonly occurring together in a training set (for instance, people who are enrolled in four-year programs and take a full course load tend to also live near campus). Instead of finding rules that describe the current situation, contrast set learners seek rules that differ meaningfully in their distribution across groups (and thus, can be used as predictors for those groups). For example, a contrast set learner could ask, “What are the key identifiers of a person with a bachelor's degree or a person with a PhD, and how do people with PhD's and bachelor’s degrees differ?” Standard classifier algorithms, such as C4.5, have no concept of class importance (that is, they do not know if a class is "good" or "bad"). Such learners cannot bias or filter their predictions towards certain desired classes. As the goal of contrast set learning is to discover meaningful differences between groups, it is useful to be able to target the learned rules towards certain classifications. Several contrast set learners, such as MINWAL or the family of TAR algorithms, assign weights to each class in order to focus the learned theories toward outcomes that are of interest to a particular audience. Thus, contrast set learning can be thought of as a form of weighted class learning. === Example: Supermarket Purchases === The differences between standard classification, association rule learning, and contrast set learning can be illustrated with a simple supermarket metaphor. In the following small dataset, each row is a supermarket transaction and each "1" indicates that the item was purchased (a "0" indicates that the item was not purchased): Given this data, Association rule learning may discover that customers that buy onions and potatoes together are likely to also purchase hamburger meat. Classification may discover that customers that bought onions, potatoes, and hamburger meats were purchasing items for a cookout. Contrast set learning may discover that the major difference between customers shopping for a cookout and those shopping for an anniversary dinner are that customers acquiring items for a cookout purchase onions, potatoes, and hamburger meat (and do not purchase foie gras or champagne). == Treatment learning == Treatment learning is a form of weighted contrast-set learning that takes a single desirable group and contrasts it against the remaining undesirable groups (the level of desirability is represented by weighted classes). The resulting "treatment" suggests a set of rules that, when applied, will lead to the desired outcome. Treatment learning differs from standard contrast set learning through the following constraints: Rather than seeking the differences between all groups, treatment learning specifies a particular group to focus on, applies a weight to this desired grouping, and lumps the remaining groups into one "undesired" category. Treatment learning has a stated focus on minimal theories. In practice, treatment are limited to a maximum of four constraints (i.e., rather than stating all of the reasons that a rocket differs from a skateboard, a treatment learner will state one to four major differences that predict for rockets at a high level of statistical significance). This focus on simplicity is an important goal for treatment learners. Treatment learning seeks the smallest change that has the greatest impact on the class distribution. Conceptually, treatment learners explore all possible subsets of the range of values for all attributes. Such a search is often infeasible in practice, so treatment learning often focuses instead on quickly pruning and ignoring attribute ranges that, when applied, lead to a class distribution where the desired class is in the minority. === Example: Boston housing data === The following example demonstrates the output of the treatment learner TAR3 on a dataset of housing data from the city of Boston (a nontrivial public dataset with over 500 examples). In this dataset, a number of factors are collected for each house, and each house is classified according to its quality (low, medium-low, medium-high, and high). The desired class is set to "high", and all other classes are lumped together as undesirable. The output of the treatment learner is as follows: Baseline class distribution: low: 29% medlow: 29% medhigh: 21% high: 21% Suggested Treatment: [PTRATIO=[12.6..16), RM=[6.7..9.78)] New class distribution: low: 0% medlow: 0% medhigh: 3% high: 97% With no applied treatments (rules), the desired class represents only 21% of the class distribution. However, if one filters the data set for houses with 6.7 to 9.78 rooms and a neighborhood parent-teacher ratio of 12.6 to 16, then 97% of the remaining examples fall into the desired class (high-quality houses). == Algorithms == There are a number of algorithms that perform contrast set learning. The following subsections describe two examples. === STUCCO === The STUCCO contrast set learner treats the task of learning from contrast sets as a tree search problem where the root node of the tree is an empty contrast set. Children are added by specializing the set with additional items picked through a canonical ordering of attributes (to avoid visiting the same nodes twice). Children are formed by appending terms that follow all existing terms in a given ordering. The formed tree is searched in a breadth-first manner. Given the nodes at each level, the dataset is scanned and the support is counted for each group. Each node is then examined to determine if it is significant and large, if it should be pruned, and if new children should be generated. After all significant contrast sets are located, a post-processor selects a subset to show to the user - the low order, simpler results are shown first, followed by the higher order results which are "surprising and significantly different." The support calculation comes from testing a null hypothesis that the contrast set support is equal across all groups (i.e., that contrast set support is independent of group membership). The support count for each group is a frequency value that can be analyzed in a contingency table where each row represents the truth value of the contrast set and each column variable indicates the group membership frequency. If there is a difference in proportions between the contrast set frequencies and those of the null hypothesis, the algorithm must then determine if the differences in proportions represent a relation between variables or if it can be attributed to random causes. This can be determined through a chi-square test comparing the observed frequency count to the expected count. Nodes are pruned from the tree when all specializations of the node can never lead to a significant and large contrast set. The decision to prune is based on: The minimum deviation size: The maximum difference between the support
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Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
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AI browser

An AI browser is a web browser with integrated artificial intelligence capabilities, such as automatically summarizing web page content or answering questions about it. A more specialized type is an agentic browser, based on the concept of agentic AI, which can take actions – such as navigating webpages or filling out forms – on behalf of the user. Several agentic browsers emerged in 2025, including ChatGPT Atlas (macOS only), Comet, and Dia. As of 2025, this is a recent development in the browser market, including new entrants from OpenAI, Opera and Perplexity. The designation of 'AI browser' also includes established browsers that later added non-agentic AI features, such as Microsoft Edge with the Copilot chatbot, Google Chrome with the Gemini chatbot (for Windows desktop users in the US with their language set to English), and Firefox with multiple chatbot providers (such as ChatGPT, Claude, Copilot, Gemini, and Le Chat). AI browsers have been noted to be susceptible to prompt injection attacks. == Browser extensions and integrations == Rather than creating entirely new browsers, some AI browsing solutions integrate with existing browsers through extensions or companion applications. These tools add agentic capabilities to established browsers without requiring users to switch platforms. Examples include Composite, which functions as a cross-browser agent that works with Chrome, Edge, and other browsers to automate web-based tasks for workers. == Cloud-based implementations == Cloud-based implementations of AI browsers allow users to run automated browsing agents without local installation. These systems operate on remote servers using frameworks such as Puppeteer or Playwright. Examples include Browserbase, Browser-use and AI Browser. The AI typically parses the Document Object Model (DOM) to locate and interact with page elements, and may also analyze browser screenshots to interpret layout and structure. == Criticisms and dangers == AI browsers have been noted to be susceptible to being vulnerable to prompt injection attacks, in which the content of websites can be used to hijack the control of the browser. Multiple organisations have argued against using AI browsers due to this vulnerability. The United Kingdom national cyber security centre and Gartner consider them to be too risky for adoption by most organisations. A study by the CISPA Helmholtz Center and Saarland University concluded that this vulnerability makes them easy targets for malware, fraud, automated defamation, disinformation and biased outputs.
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Locally recoverable code

Locally recoverable codes are a family of error correction codes that were introduced first by D. S. Papailiopoulos and A. G. Dimakis and have been widely studied in information theory due to their applications related to distributive and cloud storage systems. An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} LRC is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code such that there is a function f i {\displaystyle f_{i}} that takes as input i {\displaystyle i} and a set of r {\displaystyle r} other coordinates of a codeword c = ( c 1 , … , c n ) ∈ C {\displaystyle c=(c_{1},\ldots ,c_{n})\in C} different from c i {\displaystyle c_{i}} , and outputs c i {\displaystyle c_{i}} . == Overview == Erasure-correcting codes, or simply erasure codes, for distributed and cloud storage systems, are becoming more and more popular as a result of the present spike in demand for cloud computing and storage services. This has inspired researchers in the fields of information and coding theory to investigate new facets of codes that are specifically suited for use with storage systems. It is well-known that LRC is a code that needs only a limited set of other symbols to be accessed in order to restore every symbol in a codeword. This idea is very important for distributed and cloud storage systems since the most common error case is when one storage node fails (erasure). The main objective is to recover as much data as possible from the fewest additional storage nodes in order to restore the node. Hence, Locally Recoverable Codes are crucial for such systems. The following definition of the LRC follows from the description above: an [ n , k , r ] {\displaystyle [n,k,r]} -Locally Recoverable Code (LRC) of length n {\displaystyle n} is a code that produces an n {\displaystyle n} -symbol codeword from k {\displaystyle k} information symbols, and for any symbol of the codeword, there exist at most r {\displaystyle r} other symbols such that the value of the symbol can be recovered from them. The locality parameter satisfies 1 ≤ r ≤ k {\displaystyle 1\leq r\leq k} because the entire codeword can be found by accessing k {\displaystyle k} symbols other than the erased symbol. Furthermore, Locally Recoverable Codes, having the minimum distance d {\displaystyle d} , can recover d − 1 {\displaystyle d-1} erasures. == Definition == Let C {\displaystyle C} be a [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code. For i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , let us denote by r i {\displaystyle r_{i}} the minimum number of other coordinates we have to look at to recover an erasure in coordinate i {\displaystyle i} . The number r i {\displaystyle r_{i}} is said to be the locality of the i {\displaystyle i} -th coordinate of the code. The locality of the code is defined as An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} locally recoverable code (LRC) is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code C ∈ F q n {\displaystyle C\in \mathbb {F} _{q}^{n}} with locality r {\displaystyle r} . Let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code. Then an erased component can be recovered linearly, i.e. for every i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , the space of linear equations of the code contains elements of the form x i = f ( x i 1 , … , x i r ) {\displaystyle x_{i}=f(x_{i_{1}},\ldots ,x_{i_{r}})} , where i j ≠ i {\displaystyle i_{j}\neq i} . == Optimal locally recoverable codes == Theorem Let n = ( r + 1 ) s {\displaystyle n=(r+1)s} and let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code having s {\displaystyle s} disjoint locality sets of size r + 1 {\displaystyle r+1} . Then An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} -LRC C {\displaystyle C} is said to be optimal if the minimum distance of C {\displaystyle C} satisfies == Tamo–Barg codes == Let f ∈ F q [ x ] {\displaystyle f\in \mathbb {F} _{q}[x]} be a polynomial and let ℓ {\displaystyle \ell } be a positive integer. Then f {\displaystyle f} is said to be ( r {\displaystyle r} , ℓ {\displaystyle \ell } )-good if • f {\displaystyle f} has degree r + 1 {\displaystyle r+1} , • there exist distinct subsets A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} of F q {\displaystyle \mathbb {F} _{q}} such that – for any i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , f ( A i ) = { t i } {\displaystyle f(A_{i})=\{t_{i}\}} for some t i ∈ F q {\displaystyle t_{i}\in \mathbb {F} _{q}} , i.e., f {\displaystyle f} is constant on A i {\displaystyle A_{i}} , – # A i = r + 1 {\displaystyle \#A_{i}=r+1} , – A i ∩ A j = ∅ {\displaystyle A_{i}\cap A_{j}=\varnothing } for any i ≠ j {\displaystyle i\neq j} . We say that { A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} } is a splitting covering for f {\displaystyle f} . === Tamo–Barg construction === The Tamo–Barg construction utilizes good polynomials. • Suppose that a ( r , ℓ ) {\displaystyle (r,\ell )} -good polynomial f ( x ) {\displaystyle f(x)} over F q {\displaystyle \mathbb {F} _{q}} is given with splitting covering i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} . • Let s ≤ ℓ − 1 {\displaystyle s\leq \ell -1} be a positive integer. • Consider the following F q {\displaystyle \mathbb {F} _{q}} -vector space of polynomials V = { ∑ i = 0 s g i ( x ) f ( x ) i : deg ⁡ ( g i ( x ) ) ≤ deg ⁡ ( f ( x ) ) − 2 } . {\displaystyle V=\left\{\sum _{i=0}^{s}g_{i}(x)f(x)^{i}:\deg(g_{i}(x))\leq \deg(f(x))-2\right\}.} • Let T = ⋃ i = 1 ℓ A i {\textstyle T=\bigcup _{i=1}^{\ell }A_{i}} . • The code { ev T ⁡ ( g ) : g ∈ V } {\displaystyle \{\operatorname {ev} _{T}(g):g\in V\}} is an ( ( r + 1 ) ℓ , ( s + 1 ) r , d , r ) {\displaystyle ((r+1)\ell ,(s+1)r,d,r)} -optimal locally coverable code, where ev T {\displaystyle \operatorname {ev} _{T}} denotes evaluation of g {\displaystyle g} at all points in the set T {\displaystyle T} . === Parameters of Tamo–Barg codes === • Length. The length is the number of evaluation points. Because the sets A i {\displaystyle A_{i}} are disjoint for i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , the length of the code is | T | = ( r + 1 ) ℓ {\displaystyle |T|=(r+1)\ell } . • Dimension. The dimension of the code is ( s + 1 ) r {\displaystyle (s+1)r} , for s {\displaystyle s} ≤ ℓ − 1 {\displaystyle \ell -1} , as each g i {\displaystyle g_{i}} has degree at most deg ⁡ ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} , covering a vector space of dimension deg ⁡ ( f ( x ) ) − 1 = r {\displaystyle \deg(f(x))-1=r} , and by the construction of V {\displaystyle V} , there are s + 1 {\displaystyle s+1} distinct g i {\displaystyle g_{i}} . • Distance. The distance is given by the fact that V ⊆ F q [ x ] ≤ k {\displaystyle V\subseteq \mathbb {F} _{q}[x]_{\leq k}} , where k = r + 1 − 2 + s ( r + 1 ) {\displaystyle k=r+1-2+s(r+1)} , and the obtained code is the Reed-Solomon code of degree at most k {\displaystyle k} , so the minimum distance equals ( r + 1 ) ℓ − ( ( r + 1 ) − 2 + s ( r + 1 ) ) {\displaystyle (r+1)\ell -((r+1)-2+s(r+1))} . • Locality. After the erasure of the single component, the evaluation at a i ∈ A i {\displaystyle a_{i}\in A_{i}} , where | A i | = r + 1 {\displaystyle |A_{i}|=r+1} , is unknown, but the evaluations for all other a ∈ A i {\displaystyle a\in A_{i}} are known, so at most r {\displaystyle r} evaluations are needed to uniquely determine the erased component, which gives us the locality of r {\displaystyle r} . To see this, g {\displaystyle g} restricted to A j {\displaystyle A_{j}} can be described by a polynomial h {\displaystyle h} of degree at most deg ⁡ ( f ( x ) ) − 2 = r + 1 − 2 = r − 1 {\displaystyle \deg(f(x))-2=r+1-2=r-1} thanks to the form of the elements in V {\displaystyle V} (i.e., thanks to the fact that f {\displaystyle f} is constant on A j {\displaystyle A_{j}} , and the g i {\displaystyle g_{i}} 's have degree at most deg ⁡ ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} ). On the other hand | A j ∖ { a j } | = r {\displaystyle |A_{j}\backslash \{a_{j}\}|=r} , and r {\displaystyle r} evaluations uniquely determine a polynomial of degree r − 1 {\displaystyle r-1} . Therefore h {\displaystyle h} can be constructed and evaluated at a j {\displaystyle a_{j}} to recover g ( a j ) {\displaystyle g(a_{j})} . === Example of Tamo–Barg construction === We will use x 5 ∈ F 41 [ x ] {\displaystyle x^{5}\in \mathbb {F} _{41}[x]} to construct [ 15 , 8 , 6 , 4 ] {\displaystyle [15,8,6,4]} -LRC. Notice that the degree of this polynomial is 5, and it is constant on A i {\displaystyle A_{i}} for i ∈ { 1 , … , 8 } {\displaystyle i\in \{1,\ldots ,8\}} , where A 1 = { 1 , 10 , 16 , 18 , 37 } {\displaystyle A_{1}=\{1,10,16,18,37\}} , A 2 = 2 A 1 {\displaystyle A_{2}=2A_{1}} , A 3 = 3 A 1 {\displaystyle A_{3}=3A_{1}} , A 4 = 4 A 1 {\displaystyle A_{4}=4A_{1}} , A 5 = 5 A 1 {\displaystyle A_{5}=5A_{1}} , A 6 = 6 A 1 {\displaystyle A_{6}=6A_{1}}
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Backup

In information technology, a backup, or data backup is a copy of computer data taken and stored elsewhere so that it may be used to restore the original after a data loss event. The verb form, referring to the process of doing so, is "back up", whereas the noun and adjective form is "backup". Backups can be used to recover data after its loss from data deletion or corruption, or to recover data from an earlier time. Backups provide a simple form of IT disaster recovery; however not all backup systems are able to reconstitute a computer system or other complex configuration such as a computer cluster, active directory server, or database server. A backup system contains at least one copy of all data considered worth saving. The data storage requirements can be large. An information repository model may be used to provide structure to this storage. There are different types of data storage devices used for copying backups of data that is already in secondary storage onto archive files. There are also different ways these devices can be arranged to provide geographic dispersion, data security, and portability. Data is selected, extracted, and manipulated for storage. The process can include methods for dealing with live data, including open files, as well as compression, encryption, and de-duplication. Additional techniques apply to enterprise client-server backup. Backup schemes may include dry runs that validate the reliability of the data being backed up. There are limitations and human factors involved in any backup scheme. == Storage == A backup strategy requires an information repository, "a secondary storage space for data" that aggregates backups of data "sources". The repository could be as simple as a list of all backup media (DVDs, etc.) and the dates produced, or could include a computerized index, catalog, or relational database. === 3-2-1 Backup Rule === The backup data needs to be stored, requiring a backup rotation scheme, which is a system of backing up data to computer media that limits the number of backups of different dates retained separately, by appropriate re-use of the data storage media by overwriting of backups no longer needed. The scheme determines how and when each piece of removable storage is used for a backup operation and how long it is retained once it has backup data stored on it. The 3-2-1 rule can aid in the backup process. It states that there should be at least 3 copies of the data, stored on 2 different types of storage media, and one copy should be kept offsite, in a remote location (this can include cloud storage). 2 or more different media should be used to eliminate data loss due to similar reasons (for example, optical discs may tolerate being underwater while LTO tapes may not, and SSDs cannot fail due to head crashes or damaged spindle motors since they do not have any moving parts, unlike hard drives). An offsite copy protects against fire, theft of physical media (such as tapes or discs) and natural disasters like floods and earthquakes. Physically protected hard drives are an alternative to an offsite copy, but they have limitations like only being able to resist fire for a limited period of time, so an offsite copy still remains as the ideal choice. Because there is no perfect storage, many backup experts recommend maintaining a second copy on a local physical device, even if the data is also backed up offsite. === Backup methods === ==== Unstructured ==== An unstructured repository may simply be a stack of tapes, DVD-Rs or external HDDs with minimal information about what was backed up and when. This method is the easiest to implement, but unlikely to achieve a high level of recoverability as it lacks automation. ==== Full only/System imaging ==== A repository using this backup method contains complete source data copies taken at one or more specific points in time. Copying system images, this method is frequently used by computer technicians to record known good configurations. However, imaging is generally more useful as a way of deploying a standard configuration to many systems rather than as a tool for making ongoing backups of diverse systems. ==== Incremental ==== An incremental backup stores data changed since a reference point in time. Duplicate copies of unchanged data are not copied. Typically a full backup of all files is made once or at infrequent intervals, serving as the reference point for an incremental repository. Subsequently, a number of incremental backups are made after successive time periods. Restores begin with the last full backup and then apply the incrementals. Some backup systems can create a synthetic full backup from a series of incrementals, thus providing the equivalent of frequently doing a full backup. When done to modify a single archive file, this speeds restores of recent versions of files. ==== Near-CDP ==== Continuous Data Protection (CDP) refers to a backup that instantly saves a copy of every change made to the data. This allows restoration of data to any point in time and is the most comprehensive and advanced data protection. Near-CDP backup applications—often marketed as "CDP"—automatically take incremental backups at a specific interval, for example every 15 minutes, one hour, or 24 hours. They can therefore only allow restores to an interval boundary. Near-CDP backup applications use journaling and are typically based on periodic "snapshots", read-only copies of the data frozen at a particular point in time. Near-CDP (except for Apple Time Machine) intent-logs every change on the host system, often by saving byte or block-level differences rather than file-level differences. This backup method differs from simple disk mirroring in that it enables a roll-back of the log and thus a restoration of old images of data. Intent-logging allows precautions for the consistency of live data, protecting self-consistent files but requiring applications "be quiesced and made ready for backup." Near-CDP is more practicable for ordinary personal backup applications, as opposed to true CDP, which must be run in conjunction with a virtual machine or equivalent and is therefore generally used in enterprise client-server backups. Software may create copies of individual files such as written documents, multimedia projects, or user preferences, to prevent failed write events caused by power outages, operating system crashes, or exhausted disk space, from causing data loss. A common implementation is an appended ".bak" extension to the file name. ==== Reverse incremental ==== A Reverse incremental backup method stores a recent archive file "mirror" of the source data and a series of differences between the "mirror" in its current state and its previous states. A reverse incremental backup method starts with a non-image full backup. After the full backup is performed, the system periodically synchronizes the full backup with the live copy, while storing the data necessary to reconstruct older versions. This can either be done using hard links—as Apple Time Machine does, or using binary diffs. ==== Differential ==== A differential backup saves only the data that has changed since the last full backup. This means a maximum of two backups from the repository are used to restore the data. However, as time from the last full backup (and thus the accumulated changes in data) increases, so does the time to perform the differential backup. Restoring an entire system requires starting from the most recent full backup and then applying just the last differential backup. A differential backup copies files that have been created or changed since the last full backup, regardless of whether any other differential backups have been made since, whereas an incremental backup copies files that have been created or changed since the most recent backup of any type (full or incremental). Changes in files may be detected through a more recent date/time of last modification file attribute, and/or changes in file size. Other variations of incremental backup include multi-level incrementals and block-level incrementals that compare parts of files instead of just entire files. === Storage media === Regardless of the repository model that is used, the data has to be copied onto an archive file data storage medium. The medium used is also referred to as the type of backup destination. ==== Magnetic tape ==== Magnetic tape was for a long time the most commonly used medium for bulk data storage, backup, archiving, and interchange. It was previously a less expensive option, but this is no longer the case for smaller amounts of data. Tape is a sequential access medium, so the rate of continuously writing or reading data can be very fast. While tape media itself has a low cost per space, tape drives are typically dozens of times as expensive as hard disk drives and optical drives. Tape media are generally rotated on a schedule so at least one set is off-site in case something should happe
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SFINKS

Sfinks (Polish for "Sphynx") was also the initial name of the Janusz A. Zajdel Award In cryptography, SFINKS is a stream cypher algorithm developed by An Braeken, Joseph Lano, Nele Mentens, Bart Preneel, and Ingrid Verbauwhede. It includes a message authentication code. It has been submitted to the eSTREAM Project of the eCRYPT network. In 2005, Nicolas T. Courtois noted that, while the cipher is elegant and secure against some simple algebraic attacks, it is vulnerable to more elaborate known attacks.
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Dave's Redistricting

Dave's Redistricting App (DRA) is an online web app originally created by Dave Bradlee that allows anyone to simulate redistricting a U.S. state's congressional and legislative districts. == Purpose == According to Bradlee, the software was designed to "put power in people's hands," and so that they "can see how the process works, so it's a little less mysterious than it was 10 years ago." Bradlee has noticed that many citizens are taking this process seriously and using his app to create legitimate redistricting maps that could be put in place. Some websites have called Bradlee the pioneer and cause of the rise of do-it-yourself redistricting. States such as Montana in 2021 allowed the general population to use it to submit redistricting proposals following the 2020 United States Census. Dave's Redistricting has frequently been mentioned as a resource that can be used to combat gerrymandering, given that the public has free access to it. Political science firms such as FiveThirtyEight have used the website to draw examples of gerrymandered districts, including on their famous Atlas of Redistricting. Dave Bradlee built the first generation of DRA. DRA 2020 is built by a small team of volunteers—Dave Bradlee, Terry Crowley, Alec Ramsay, and David Rinn—all with a shared passion for technology & democracy and all Microsoft veterans. Their mission is to empower civic organizations and citizen activists to advocate for fair congressional and legislative districts and increased transparency in the redistricting process. == Functions == Users can redraw the congressional and state legislative districts for all 50 states, the District of Columbia, and Puerto Rico using a variety of census and election datasets including Cook PVI. Maps can be optimized for different criteria. DRA 2020 added several major features to the first generation app: Sharing & collaborative editing of maps, like Google Docs Multiple statewide elections for all 50 states including the ability to import your own data Comprehensive analytics for evaluating and comparing maps Custom overlays, and Block-level editing DRA remains free to use. == Versions == 2.2: This uses Bing Maps, an outdated software that projects the districts of a single state onto a map of the United States. 2.5: After Bing Maps announced that it would no longer be updating for the foreseen future, the U.S. Map feature was removed. DRA 2020: At the end of 2018, a beta version of 2020 was released. This version that did not require Microsoft Silverlight and could be used in any web browser. DRA 2020 has been under continuous development since and is built using React (JavaScript library), Mapbox, OpenStreetMap, TypeScript, Node.js, Amazon Web Services, as well as many open source components, tools, and icons.
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Outfit of the day

Outfit of the day (commonly abbreviated OOTD) is a phrase used online by users sharing what outfits (or "fits") they wear on a particular day or occasion. The video or post often mentions where each article of clothing, shoes, jewelry, and other accessories is from. OOTD posts are typically found on social media websites, such as Tumblr, Instagram, and Pinterest, and OOTD videos on YouTube and TikTok. Motives for sharing OOTD content vary, from encouraging viewers to buy a certain product, showing off personal style, or giving outfit inspiration. == History == "Outfit of the Day" videos started as early as 2010 but gained popularity in 2019. By 2016, the hashtag "OOTD" on Instagram had over 80 million posts. OOTD videos have become popular with the average internet user, as they express one's fashion sense and style to their followers. == Use in marketing == Brands will use famous influencers to promote their products using the "outfit of the day" tactic in hopes that users will buy the product to emulate the influencer. This tactic has increased sales for many brands. Creators of OOTD content can also profit, often through brand deals or affiliate links. Vogue has a recurring segment on YouTube that shows "Every outfit (fill in celebrity name here) wears in a week." == Variants == A variant is "outfit(s) of the week" (OOTW), where a user will share multiple outfits to be worn over the course of several days or a week. OOTDs are often seen in "Get ready with me" (GRWM) videos, where a user films their morning routine. In these videos, the filmers talk about their plans for the day, what makeup products they are using to get ready, and the "Outfit of the day" they are wearing. == Criticism == Some fashion writers have suggested that the proliferation of OOTD content encourages people to buy new clothing rather than to wear already owned items. Some stylists have also proposed that OOTD content encourages users to follow trends rather than explore and find their own style.
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ESign (India)

Aadhaar eSign is an online electronic signature service in India to facilitate an Aadhaar holder to digitally sign a document. The signature service is facilitated by authenticating the Aadhaar holder via the Aadhaar-based e-KYC (electronic Know Your Customer) service. To eSign a document, one has to have an Aadhaar card and a mobile number registered with Aadhaar. With these two things, an Indian citizen can sign a document remotely without being physically present. == Procedure == The notification issued by Government of India in this regard stipulates the following procedure for the e-authentication using Aadhaar e-KYC services. Authentication of an electronic record by e-authentication technique, which shall be done by the applicable use of e-authentication, hash function, and asymmetric cryptosystem techniques, leading to issuance of digital signature certificate by Certifying Authority, a trusted third party service by subscriber's key pair generation, storing of the key pairs on hardware security module and creation of digital signature provided that the trusted third party shall be offered by the certifying authority (the trusted third party shall send application form and certificate signing request to the Certifying Authority for issuing a digital signature certificate to the subscriber), issuance of digital signature certificate by Certifying Authority shall be based on e-authentication, particulars given in the prescribed format, digitally signed verified information from Aadhaar e-KYC services and electronic consent of digital signature certificate applicant, the manner and requirements for e-authentication shall be as issued by the Controller from time to time, the security procedure for creating the subscriber's key pair shall be in accordance with the e-authentication guidelines issued by the Controller, the standards referred to in rule 6 of the Information Technology (Certifying Authorities) Rules, 2000 shall be complied with, in so far as they relate to the certification function of public key of Digital Signature Certificate applicant, and the manner in which information is authenticated by means of digital signature shall comply with the standards specified in rule 6 of the Information Technology (Certifying Authorities) Rules, 2000 in so far as they relate to the creation, storage and transmission of Digital Signature. == eSign Service Providers == Organisations and individuals seeking to obtain the eSigning Service can utilize the services of various service providers. There are empanelled service providers with whom organisations can register as an Application Service Prover after submitting the requisite documents, getting UAT access, building the application around the service and going through an IT Audit by an CERT-IN empanelled auditor. However, the process of registering as an Application Service Provider is cumbersome, and requires huge investments of time, money and resources in complying with the regulations and building a suitable application. Most organisations prefer using services of plug-n-play gateway providers who take the responsibility of complying with the regulations, hence simplifying the process for the market.
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