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Ayoba

Ayoba is an African communication platform developed in South Africa. It is owned by Progressive Tech Holdings in Mauritius and managed by SIMFY Africa. Launched on May 4, 2019, as of April 2024, it has over 35 million active users. == History == Ayoba was first published on Google Play in February 2019. Its first marketing campaign and brand launch took place in Cameroon on May 4, 2019. In June 2019, the platform introduced its first eight channels. In November 2019, the platform reached one million active users, which increased to two million by June 2020. Subsequently, ayoba expanded its services, including the launch of games for Android in February 2020, Momo (Mobile Money) in Cameroon in May 2020, and MicroApps in May 2020. It also launched music and voice and video calling features in 12 territories in August 2020. The first version of ayoba for iOS was released in September 2020. In December of the same year, games and Messaging 2.0 were launched on the platform. In November 2020, it won Best Mobile Application at the African Digital Awards. In 2021, it won OTT Brand of the Year at the Marketing World Awards in Ghana. In December 2022, it received Top Innovative Technology and Telecom Product of the Year at the National Communications Awards in December 2022. In June 2023 ayoba partnered with BoomPlay and as of April 2024, it had 35 million monthly active users. Ayoba has partnered with Jumia Ghana to offer exclusive deals to users. Ayoba users can get a 10% discount on selected Jumia purchases through the app, with no data charges for MTN users. This partnership aims to make online shopping more affordable and accessible by integrating Jumia's offers into the ayoba app. Ayoba supports over 35 million users across Africa and provides services in 22 languages. To access the deals, users can download the ayoba app from the Google Play Store, iOS Store, or the official website. == Platform features == Chat, Call and Share: ayoba enables instant messaging, voice notes, picture sharing, and file sharing with contacts, even if they do not have the app installed. The app supports voice and video calls on both Android and iOS, as well as group chats, help channel and SMS continuity (non ayoba users receive messages as SMS, their responses appear in the ayoba app). Music: ayoba offers a free music player with daily updates on international and African music. Users can find playlists for different genres. Games: ayoba provides a selection of interactive games, including action, adventure, and children's games available on both Android and iOS. Mobile Money Transfers: In certain territories, ayoba supports mobile money transfers using MTN Mobile Money (MoMo) for transactions within the app. MicroApps: ayoba features individual MicroApps within the platform that offer content and services, including streaming channels, podcasts, and specialized apps. The availability of these apps may vary by country. == Operations == ayoba primarily focuses on the following territories: Nigeria, Cameroon, South Africa, Ghana, Côte d'Ivoire, Uganda, Republic of Congo, Benin, Zambia, Tanzania, Kenya, Senegal, Togo, Guinea Bissau, Guinea Conakry, Sudan, South Sudan, and Liberia. The company operates from its offices in Cape Town and Johannesburg, South Africa. David Gillaranz served as the CEO from 2019 to 2021, and Burak Akinci has been the CEO since 2021.
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Social media stock bubble

The social media bubble is a hypothesis stating that there was a speculative boom and bust phenomenon in the field of social media in the 2010s, particularly in the United States. The Wall Street Journal defined a bubble as stocks "priced above a level that can be justified by economic fundamentals," but this bubble includes social media. Social networking services (SNS) have seen huge growth since 2006, but some investors believed around 2014-2015, that the "bubble" was similar to the dot-com bubble of the late 1990s and early 2000s. In 2015, Mark Cuban, owner of the Dallas Mavericks NBA team and star of the TV show, Shark Tank, sounded an alarm on his personal blog over the social media bubble, calling it worse than the tech bubble in 2000 due to the lack of liquidity in social media stocks. A year prior, however, Cuban told CNBC that he did not believe social media stocks were on the verge of a bubble. In a letter to investors in 2014, David Einhorn, who runs the hedge-fund Greenlight Capital, wrote that "we are witnessing our second tech bubble in 15 years." He went on to write, "What is uncertain is how much further the bubble can expand, and what might pop it." Einhorn cited several factors supporting the existence an over-exuberance including "rejection of conventional valuation methods" and "huge first day IPO pops for companies that have done little more than use the right buzzwords and attract the right venture capital." Since those claims, services like Facebook, Twitter, Instagram, and Snapchat have grown to become multi-billion-dollar corporations generating enormous revenues, though some continue to lose money. == History of social networking services == Social networking services have grown and evolved with time since the launch of SixDegrees.com in 1997. Cutting edge at its time, SixDegrees.com allowed users to create a profile, invite friends, and connect within its platform. At its peak, SixDegrees.com had more than 3.5 million users. Between 1997 and 2001 more social sites aimed at allowing users to connect with others for personal, professional, or dating reasons. Friendster and MySpace were next to enter the social SNS arena, followed by Facebook in 2004. Even though MySpace had a following of more than 300 million users, it could not compete with Facebook, which now has overtaken the social networking world. However, as development of SNS started to emerge, a market saturation began to take effect. Some classrooms have begun to incorporate technology in daily learning as well as social channels specific to student's course work. Traditional social media sites are used, as are educational oriented sites such as ShowMe and Educreations Interactive Whiteboard. == Controversies == While SNS continue to play an influential role in helping people form real-world connections via the Internet, renewed concerns over the social media bubble have surfaced due to recent controversies. These threats include growing concerns about breaches in data, the rise of bot accounts, and the sharing of fake news on SNS platforms. There are also concerns that big data figures associated with these SNS are inflated or fake, as well as worries about the role the platforms played in national elections (see Russian interference in the 2016 United States elections). These issues have resulted in a lack of trust among the sites' users.
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Customer data management

Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data. Surveys and data can be centrally located and widely accessible within a company, as opposed to being warehoused in separate departments. CDM encompasses the collection, analysis, organizing, reporting and sharing of customer information throughout an organization. Businesses need a thorough understanding of their customers’ needs if they are to retain and increase their customer base. Efficient CDM solutions provide companies with the ability to deal instantly with customer issues and obtain immediate feedback. As a result, customer retention and customer satisfaction can show marked improvement. According to a study by Aberdeen Group, "above-average and best-in-class companies... attain greater than 20% annual improvement in retention rates, revenues, data accuracy and partner/customer satisfaction rates." == Customer data management and cloud computing == Cloud computing offers an attractive choice for CDM in many companies due to its accessibility and cost-effectiveness. Businesses can decide who, within their company, should have the ability to create, adjust, analyze or share customer information. In December 2010, 52% of Information Technology (IT) professionals worldwide were deploying, or planning to deploy, cloud computing; this percentage is far higher in many countries. == Background == Customer data management, as a term, was coined in the 1990s, pre-dating the alternative term enterprise feedback management (EFM). CDM was introduced as a software solution that would replace earlier disc-based or paper-based surveys and spreadsheet data. Initially, CDM solutions were marketed to businesses as software, which were specific to one company, and often to one department within that company. This was superseded by application service providers (ASPs) where software was hosted for end user organizations, thus avoiding the necessity for IT professionals to deploy and support software. However, ASPs with their single-tenancy architecture were, in turn, superseded by software as a service (SaaS), engineered for multi-tenancy. By 2007 SaaS applications, giving businesses on-demand access to their customer information, were rapidly gaining popularity compared with ASPs. Cloud computing now includes SaaS and many prominent CDM providers offer cloud-based applications to their clients. In recent years, there has been a push away from the term EFM, with many of those working in this area advocating the slightly updated use of CDM. The return to the term CDM is largely based on the greater need for clarity around the solutions offered by companies, and on the desire to retire terminology veering on techno-jargon that customers may have a hard time understanding.
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Social commerce

Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s), and user-generated content in the context of e-commerce transactions. The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content of online product information and advice. The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another. Social commerce may assist companies in achieving the following purposes: Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others. In these days, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as augmented reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools. Some academics have sought to distinguish "social commerce" from "social shopping", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers. == Timeline == 2005: The term "social commerce" was first introduced on Yahoo! in 2005. 2021: The Global Web Index associated one's use of social media to his/her eagerness to buy. Social media with its entertaining and inspirational content can increase a product's profitability. This explains why Instagram expanded its Checkout feature to similar content like IG Stories, IGTV, and Reels. == Elements == The attraction and effectiveness of Social Commerce can be understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company. Community – When people find an individual or a group that shares the same values, likes, beliefs, etc., they find community. People are more committed to a community that they feel accepted within. When this commitment happens, they tend to follow the same trends as a group and when one member introduces a new idea or product, it is accepted more readily based on the previous trust that has been established. It would be beneficial for companies to develop partnerships with social media sites to engage social communities with their products. Social proof – To receive positive feedback, a company needs to be willing to accept social feedback and to show proof that other people are buying, and like, the same things that I like. This can be seen in a lot of online companies such as eBay and Amazon, that allow public feedback of products and when a purchase is made, they immediately generate a list showing purchases that other people have made in relation to my recent purchase. It is beneficial to encourage open recommendation and feedback. This creates trust for you as a seller. 55% of buyers turn to social media when they're looking for information. Authority – Many people need proof that a product is of good quality. This proof can be based on the recommendations of others who have bought the same product. If there are many user reviews about a product, then a consumer will be more willing to trust their own decision to buy this item. Liking – People trust based on the recommendations of others. If there are a lot of "likes" of a particular product, then the consumer will feel more confident and justified in making this purchase. Scarcity – As part of supply and demand, a greater value is assigned to products that are regarded as either being in high demand or are seen as being in a shortage. Therefore, if a person is convinced that they are purchasing something that is unique, special, or not easy to acquire, they will have more of a willingness to make a purchase. If there is trust established from the seller, they will want to buy these items immediately. This can be seen in the cases of Zara and Apple Inc. who create demand for their products by convincing the public that there is a possibility of missing out on being able to purchase them. == Types == === Onsite === Onsite social commerce refers to retailers including social sharing and other social functionality on their website. Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce. This approach has been successful in improving customer engagement, conversion and word-of-mouth branding according to several industry sources. === Offsite === Offsite social commerce includes activities that happen outside of the retailers' website. This may include posting products on social networks such as Facebook, X, and TikTok. It may also include advertising on shopping forums such as SlickDeals, Red Flag Deals, and LatestDeals.co.uk. == Measurements == Social commerce can be measured by any of the principle ways to measure social media. Return on Investment: measures the effect or action of social media on sales. Reputation: indices measure the influence of social media investment in terms of changes to online reputation – made up of the volume and valence of social media mentions. Reach: metrics use traditional media advertising metrics to measure the exposure rates and levels of an audience with social media. == Business applications == This category is based on individuals' shopping, selling, recommending behaviors. Social network-driven sales (Soldsie) – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites. Peer-to-peer sales platforms (eBay, Etsy, Amazon) – In these websites, users can directly communicate and sell products to other users. Group buying (Groupon, LivingSocial) – Users can buy products or services at a lower price when enough users agree to make this purchase. Peer recommendations and reviews (Amazon, Yelp, Bazaarvoice) – Users can see recommendations and reviews from other users. User-curated shopping (The Fancy, Lyst) – Users create and share lists of products and services for others to shop from. Participatory commerce (Betabrand, Threadless, Kickstarter) – Users can get involved in the production process. Social shopping (Squadded) – Allowing e-commerce to provide their users live chat sessions and shared shopping lists so they can communicate with their friends or other shoppers for advice. == Business examples == Here are some notable business examples of Social Commerce: Betabrand: an online brand using participatory design to release new, community-created ideas every week. Cafepress: an online retailer of stock and user-customized on demand products. Etsy: an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines. Eventbrite: an online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface. Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement. LivingSocial: an online marketplace that allows clients to buy and share things to do in their city. Lockerz: an international social commerce website based in Seattle, Washington. OpenSky: is a r
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Process map

Process map is a global-system process model that is used to outline the processes that make up the business system and how they interact with each other. Process map shows the processes as objects, which means it is a static and non-algorithmic view of the processes. It should be differentiated from a detailed process model, which shows a dynamic and algorithmic view of the processes, usually known as a process flow diagram. There are different notation standards that can be used for modelling process maps, but the most notable ones are TOGAF Event Diagram, Eriksson-Penker notation, and ARIS Value Added Chain. == Global process models == Global characteristics of the business system are captured by global or system models. Global process models are presented using different methodologies and sometimes under different names. Most notably, they are named process map in Visual Paradigm and MMABP, value-added chain in ARIS, and process diagram in Eriksson-Penker notation – which can easily lead to the confusion with process flow (detailed process model). Global models are mainly object-oriented and present a static view of the business system; they do not describe dynamic aspects of processes. A process map shows the presence of processes and their mutual relationships. The requirement for the global perspective of the system as a supplementary to the internal process logic description results from the necessity of taking into consideration not only the internal process logic but also its significant surroundings. The algorithmic process model cannot take the place of this perspective since it represents the system model of the process. The detailed process model and the global process model represent different perspectives on the same business system, so these models must be mutually consistent. A macro process map represents the major processes required to deliver a product or service to the customer. These macro process maps can be further detailed in sub-diagrams. It is often the case that process maps cross different functional areas of the organization. Process maps are used by many companies to have a holistic view of all processes and the connections between them. Maps help in navigating the sub-processes and make understanding of the organization's operations easier. The process map shows relationships and dependencies between processes and its focus should be on core business processes of the organization. A process map can be seen as the most abstract level of the process architecture, and it acts as the introduction to the more detailed levels. A process map that is correctly designed is able to provide a general understanding of a company's operations. Designing the process map is an important and strategic step for the organization, and it is followed by further business process modelling implementation. == Context == Methodology for Modelling and Analysis of Business Process (MMABP) is a business process modelling methodology developed at the Department of Information Technology, Faculty of Informatics and Statistics of the Prague University of Economics and Business. The methodology is defined as a “general methodology for modelling business systems using informatics methods and approaches”. Methodology is used to analyse business processes and to develop a comprehensive model of the system. The goal of developing a model is to be used for process optimization. The model should be created following the characteristics and specifics of the organization in question and following external influences that can affect the organization. The model should be optimal from an economic perspective, but it should also be optimal from a factual perspective, meaning that it should be as simple as possible while maintaining complete functionality. Business system modelling is based on a two-dimensional approach: Real World structure (substance) – set of objects and their relationships Real World behaviour – set of mutually connected business processes Additionally, there are also two views of the systems: Global view of the system Detailed view of the system's parts This results in the need to model the system from four different perspectives in order to achieve the complete and comprehensive view of the business system. MMABP also proposes which notation languages can be used for modelling each perspective, and it also suggests some improvements to the notation languages in order to fit the purpose. Global view of the objects – Conceptual model (Class diagram) Detailed view of the objects – Object life cycle (State Chart) Global view of the processes – Process map (Eriksson-Penker Diagram/TOGAF Event Diagram/ARIS VAC) Detailed view of the processes – Model of the process flow (BPMN Diagram) Data Flow Diagram (DFD) is additional diagram used for describing the required functionalities of the information system. == Notation standards == === Eriksson-Penker Diagram === Eriksson-Penker diagram is a tool used in business model analysis and design. It is named after Hans-Erik Eriksson and Magnus Penker, who developed the concept in their book "Business modelling with UML: Business Patterns at Work”. Eriksson-Penker diagrams are used to map out the key components of a business model and how they interact with one another. The diagrams typically consist of a series of boxes and lines that represent the different elements of the business model, such as the value proposition, customer segments, channels, revenue streams, and key resources. The lines between the boxes represent the relationships and dependencies between the different elements of the business model. These diagrams are useful for visualizing and understanding the various components of a business model, and can help organizations identify potential areas for improvement or areas of risk. They can also be used as a communication tool to help stakeholders understand the business model and its underlying assumptions. These diagrams are useful for visualizing and understanding the various components of a business model, and can help organizations identify potential areas for improvement or areas of risk. They can also be used as a communication tool to help stakeholders understand the business model and its underlying assumptions. It is possible to use Eriksson-Penker diagrams to create a global process view of a business. In this case, a diagram would be used to map out the key processes and activities that are involved in the business, as well as the relationships and dependencies between these processes. For example, an Eriksson-Penker diagram could be used to depict the various steps involved in the product development process, from concept development to market launch. It could also be used to show how different functions within the organization, such as marketing, sales, and production, interact and depend on one another to support the overall business. Eriksson-Penker diagram is one of the most popular de facto standards that can be used for an object-oriented global view of business processes. It is developed as an extension of the UML, and it is often used together with the BPMN to compensate for the lack of possibility to model the global view with this widely accepted standard. === TOGAF Event Diagram === TOGAF (The Open Group Architecture Framework) is a framework for enterprise architecture that provides a common language and set of standards for designing, planning, implementing, and governing an enterprise's IT architecture. TOGAF event diagrams are diagrams used in the TOGAF framework to represent the flow of events within a system or process. The TOGAF Event Diagram is a visual representation of the events within an organization or system. It can be used to show the sequence of events that occur in a particular process, as well as the relationships between the events and the stakeholders involved. TOGAF Event Diagrams can be useful in creating a global process view because they provide a visual representation of the events, which can be helpful in understanding how the process fits into the larger context of the organization. TOGAF Event Diagram is the most perspective standard for the system view of processes today. It is used to represent the system of processes as well as their connections to the functional organizational structure. === ARIS Value Added Chain === ARIS (Architecture of Integrated Information Systems) is a methodology and a set of tools for designing and managing business processes. It is based on the idea that business processes are the core of an organization and that they can be modelled and optimized to improve efficiency and effectiveness. The ARIS methodology provides a framework for understanding and analysing business processes, as well as for designing and implementing improvements to those processes. It includes a set of graphical modelling languages and tools for creating process models, as well as a database for storing and managing pr
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Social media use in African politics

Since the Egyptian Revolution in 2011 and the Tunisian Revolution, social media, especially Facebook, Twitter, and YouTube, began to gain traction as a political tool in Africa. Various political actors have used social media to pursue a wide range of political objectives. State actors can use social media to encourage political discourse, campaign, or implement censorship and surveillance. Non-state actors, such as civil society organizations and opposition movements, can use social media to address political concerns and to organize widespread uprisings, such as the 2014 Burkinabé uprising. Meanwhile, extremist organizations can use social media to further their propaganda and recruitment. However, social media has been criticized for its limited accessibility and for facilitating the spread of misinformation, causing some skepticism about its effectiveness. Due to low entry barriers and user-generated content, social media provides a platform where people from different social classes can engage and interact with one another. Under traditional media, the public had limited opportunities to voice their political opinions. Social media enables people to both create and consume content. The public has become increasingly comfortable and confident in expressing political opinions online, often away from government scrutiny. Scholars argue that social media use has democratizing effects in African countries. == State actors == === Promoting political discourse === Through social media, the government and its citizens can discuss policy ideas, policy implementation, and political actions. Regardless of geographical location and distance, people are able to voice their opinions to the government. Social media includes citizens who were previously not able to express their discontent or share their ideas to the government. As state actors keep the public informed, social media can increase civic engagement. With more civic engagement, policies can be discussed without politicization. Before the commonplace use of social media, African countries faced weak feedback mechanisms that effectively excluded the average African citizen from policy discourse. In South Africa, the government uses social media to connect with constituencies. The South African president runs an official Twitter, Facebook, YouTube, and Flickr accounts to engage with the public. === Campaigning === Political parties also use social media for political campaigns during election periods. In South Africa, the ANC (African National Congress) and DA (Democratic Alliance) use social media for political purposes. These parties specifically use Facebook as a tool for campaigning and engaging with the public to improve their relationship with citizens. Nigerian President Goodluck Jonathan employed social media to campaign for the presidential election in 2011, which he won. When President Goodluck Jonathan announced his bid for the presidency on social media in 2010, it reached about 217,000 people. As his campaign progressed, President Goodluck Jonathan was able to increase his followers to half a million by early 2011. === Censorship & Surveillance === While state actors can use social media to encourage their party or discourse, social media can be used to censor and surveil citizens. For example, the ANC and DA use Facebook to monitor South Africans. The government is able to track down people who have spoken against the government and translate this information into physical action to stop any possibility of a revolution. Social media platforms can be shut down to manipulate the flow of information. In Chad, citizens cannot access information through online platforms. This censorship blocked "Facebook, Twitter, WhatsApp and Viber". In the Democratic Republic of Congo, the government shut down the internet before contested elections. In Zimbabwe, the government shut down the internet to hide civilian protests against fuel price increases. == Non-state actors == === Civil society organizations (CSOs) === Civil society organizations have also used social media networks in an effort to recruit supporters and communicate with the public. CSOs can use social media to mobilize people to support their cause, such as the Ghanaian Committee for Joint Action (CJA). In 2005 and 2006, the CJA gathered support to protest against the 50% fuel price increase. CSOs can play the role of a counterforce against state actors and state propaganda during times of crises, such as protests and military clashes. In some cases, CSOs release their own videos and photos on social media which challenges traditional forms of media. CSOs have also served to monitor elections to reduce corruption and violence during election day. For instance, the Zambian Bantu Watch started the #bantuwatch social media campaign to monitor the 2011 presidential election. Zambians used Facebook and Twitter to report polling station results to mitigate election fraud and election violence. In South Africa, CSOs created 'amandla.mobi' to campaign for public policies by creating petitions. Through 'amandla.mobi', CSOs are able to circulate petitions on social media to collect signatures. South African CSOs reported how social media helped their organizations to gain support and share ideas. However, CSOs struggle to attract media attention and often have to pay for media coverage. === Opposition forces against the government === Social media is also used by the public or opposition forces against the government. Through horizontal social media, organizing can lead to street protests and revolutions, some of which are successful. For instance, during the Egyptian revolution of 2011, "The Day of the Revolution Against Torture, Poverty, Corruption, and Unemployment" and "We Are All Khaled Said" gathered support against President Hosni Mubarak. In particular, "We Are All Khaled Said" had Egyptian citizens gather around the death of Khaled Said who was brutally tortured and killed by the Egyptian government because Said wanted to uncover government corruption. As unrest erupted into public demonstrations, President Hosni Mubarak was forced to resign. Witnessing the success of social media during the Egyptian revolution, the Tunisian Revolution, or the Jasmine Revolution, mobilized through Facebook and Twitter. Likewise, in South Africa, Malawi, and Mozambique, these countries have used social media as "new protest drums." Due to social media's low entry barrier, opposition forces against the government can facilitate political discourse that can lead to accountability. Whistleblowers and opposition forces are able to expose corruption through social media, where they face less repression while reaching a larger audience. For example, the youth of Zimbabwe and South Africa use Facebook to discuss politics without judgment. Specifically, in Zimbabwe, political youth used Facebook to avoid state surveillance. Social media is used as a supplemental tool for activism. In 2015, South African student activists started the hashtag #RhodesMustFall to push the issue of colonialism and racism at the forefront of the public. === Extremist organizations === Social media is easily accessible and created by user-based content. Therefore, marginalized groups are able to use social media to spread extremist ideas. For instance, Boko Haram created the Media Office of West Africa Province and perpetuated propaganda through Twitter and YouTube. Boko Haram's online propaganda campaign targets and persuades young dissuaded Nigerians to join their cause. It is important to note that social media has also been used against Boko Haram. In April 2014, Boko Haram kidnapped 276 schoolgirls and an international campaign fought for their return through #BringBackOurGirls. Another extremist group, Al-Shabaab, has created an online presence through Twitter and YouTube. Through these social media networks, Al-Shabaab recruits new members to their extremist group through their propaganda which emphasizes the group's successes. Albeit their efforts, Al-Shabaab has not been very successful in coordinating their members but they are successful in financing their group. Furthermore, the Islamic State of Iraq and the Levant (ISIL) use social media to target and recruit individuals to their cause. ISIL's social media usage is more diverse compared to Boko Haram and Al-Shabaab; ISIL uses "Facebook, Twitter, YouTube, WhatsApp, Telegram, JustPaste.it, Kik and Ask.fm." Since ISIL's Twitter accounts kept getting shut down, ISIL uses Telegram and WhatsApp chat rooms to privately conduct meetings. Due to the spread of extremist ideology, Zhuravskaya et al. acknowledge social media's potential to be misused. == Challenges == Although social media can be used as a political tool, it faces challenges in Africa. Due to low literacy rates in Africa, social media networks exclude many of the population members. In addition, lack of access to electricity and the internet can fur
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HashClash

HashClash was a volunteer computing project running on the Berkeley Open Infrastructure for Network Computing (BOINC) software platform to find collisions in the MD5 hash algorithm. It was based at Department of Mathematics and Computer Science at the Eindhoven University of Technology, and Marc Stevens initiated the project as part of his master's degree thesis. The project ended after Stevens defended his M.Sc. thesis in June 2007. However, SHA1 was added later, and the code repository was ported to git in 2017. The project was used to create a rogue certificate authority certificate in 2009.
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Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
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Rabbit r1

The Rabbit r1 is an artificial intelligence personal assistant device developed by the American technology startup Rabbit Inc and co-designed by Teenage Engineering. It was announced at the 2024 Consumer Electronics Show as a handheld device intended to perform digital tasks through voice commands, touch interaction, and web-based AI agents. The r1 was marketed around Rabbit's concept of a "large action model" (LAM), which the company described as software able to operate websites and services on behalf of users. The device runs rabbitOS, an operating system based on the Android Open Source Project. Its services have included AI search, image recognition, voice interaction, music playback, rideshare and food-ordering integrations, and later experimental web-agent features such as LAM Playground and teach mode. Initial reviews were largely negative, with reviewers criticizing the device's limited functionality, bugs, and unclear advantages over a smartphone. Critics also questioned Rabbit's claims after the r1 software was shown to run on an Android phone. Rabbit continued to issue software updates after launch, including rabbitOS 2 in September 2025, which introduced a redesigned card-based interface, gesture navigation, and a "creations" feature for generating small software tools and experiences on the device. Rabbit Inc was founded by Jesse Lyu Cheng. == Hardware == Display: A 2.88-inch touchscreen for interactive user input. Input: push-to-talk button to activate voice commands; scroll wheel; Gyroscope; Magnetometer; Accelerometer; GPS. Camera: 8 MP single camera, with a resolution of 3264x2448, allowing for the connected external AI to use computer vision. Audio: Equipped with a speaker and dual microphones for audio interaction. Connectivity: Supports Wi-Fi and cellular connections via a SIM card slot to access internet services. Processor: Runs on a 2.3GHz MediaTek Helio P35 processor. Memory: Contains 4GB of RAM for operational tasks. Storage: Offers 128GB of internal storage for data. Ports: Utilizes a USB-C port for charging and data connections. == Software == The Rabbit r1 runs rabbitOS, which is based on the Android Open Source Project (AOSP), specifically Android 13. Rabbit founder Jesse Lyu described rabbitOS as a "very bespoke AOSP" after reports that the r1's software could be run on a conventional Android phone. Rabbit described the r1 as using a large action model (LAM), a type of AI agent intended to perform tasks across software interfaces rather than only answer questions. At launch, the device supported a limited set of services, including AI search, vision features, music playback, and some third-party integrations. Perplexity.ai was one of the AI services used to answer user queries. In 2024, Rabbit released several software updates that added features and attempted to address early criticism of the device. In July 2024, the company launched "beta rabbit", an advanced search and conversation mode for more complex queries. In October 2024, it released LAM Playground, a web-based agent feature intended to let the r1 operate websites on behalf of users. Reviewers found the feature experimental; Android Authority reported that it could perform some navigation tasks but struggled with CAPTCHAs, loops, and unintended behavior. In November 2024, Rabbit introduced a beta "teach mode", which allowed users to demonstrate web-based tasks in the Rabbithole web portal and later ask the r1 to repeat them. The company described teach mode as experimental, and The Verge noted that Rabbit warned users that results could be unpredictable and that CAPTCHA-protected sites could cause problems. Rabbit released rabbitOS 2 in September 2025. The update redesigned the interface around a card-based layout, added additional touchscreen gestures, and introduced "creations", a feature that lets users generate simple software tools, games, and interfaces through natural-language prompts. Coverage of the update described it as a major software overhaul rather than new hardware. == Reception == === Funding === Rabbit raised $20 million in funding from Khosla Ventures, Synergis Capital and Kakao Investment in October 2023. The company announced an additional $10 million in funding in December 2023. === Sales === Following its announcement at the 2024 Consumer Electronics Show, 130,000 units were sold. On August 13, 2024, Rabbit announced that sales of r1 had expanded to the entire European Union (except Malta) and United Kingdom. On August 21, 2024, sales of r1 expanded to Singapore. === Reviews === The r1 was met with strong criticism immediately after Rabbit began shipping the device. Some reviews questioned what the device was able to do that a smartphone could not, while comparing it to the similar Humane Ai Pin. YouTuber Marques Brownlee called the device "barely reviewable". Android Authority's Mishaal Rahman managed to install Rabbit r1's software on a Pixel 6a smartphone, after a tipster shared an APK file. The Verge echoed the claims made by Rahman. In response, Lyu published statements confirming its use of Android, but denying that the r1 is an Android app. Mashable called its Vision features impressive, but said that "these praise-worthy features are overshadowed by buggy performance". Ars Technica wrote a blog post claiming "the company is blocking access from bootleg APKs". TechCrunch gave a slightly more positive review, calling the device a "fun peep at a possible future", but could not "advise anyone to buy one now." Shortly after the launch of r1, Rabbit began a weekly cadence of software updates to address much of the criticism from the early reviews, including "battery and GPS performance, time zone selection, and more". Digital Trends said the Magic Camera feature "takes the most mundane, ordinary, and badly composed photos and makes something fun and eye-catching from them." Mashable said the "beta rabbit" feature "makes Rabbit R1 more conversational and intelligent". Later coverage noted that Rabbit continued to update the r1 after its poorly received launch. The Verge reported in September 2024 that about 5,000 of roughly 100,000 purchasers were using the device at any given moment, citing Lyu, and described the product as having launched before it was ready. In 2025, coverage of rabbitOS 2 described the update as an attempt to reset the device's software experience after the criticism of its original release. == Controversies == === GAMA project === Rabbit Inc has garnered attention due to allegations surrounding its funding and the company's past projects. The company came under scrutiny when Stephen Findeisen, known as Coffeezilla on YouTube, published a video in May 2024, alleging that Rabbit Incorporation was "built on a scam". Rabbit Incorporation, initially named Cyber Manufacturing Co, rebranded just two months before launching the Rabbit R1. The company, under its former name, raised $6 million in November 2021 for a project called GAMA, described as a "Next Generation NFT Project." Jesse Lyu, the CEO of Rabbit Incorporation, referred to GAMA as a "fun little project." Coffeezilla, who investigates influencer scams, highlighted old Clubhouse recordings of Jesse Lyu discussing the GAMA project. In these recordings, Lyu emphasized the substantial funding behind GAMA and its potential to be a revolutionary, carbon-negative cryptocurrency. Coffeezilla questioned the whereabouts of the funds raised for GAMA, estimating that approximately $1 million in refunds to investors remained unresolved. He suggested that the rebranding to Rabbit Incorporation and the shift to developing the Rabbit R1 were attempts to divert from the GAMA project's issues. In response to Coffeezilla's inquiries, Rabbit Incorporation stated that the $6 million raised was used for the GAMA project. The company said that NFTs cannot be refunded unless the owner agrees to "burn" them on the blockchain. Rabbit Incorporation also said that the GAMA project was open-sourced and returned to the community, aligning with community feedback. They also mentioned that efforts to buy back NFTs were made to counteract malicious trading and maintain market stability. === Security === In June 2024, Engadget reported that the Rabbitude team, a community reverse engineering project, had gained access to the r1's codebase revealing that r1's software contained several hardcoded API keys in its code for ElevenLabs, Microsoft Azure, Yelp, and Google Maps, potentially allowing unauthorized access to r1 responses, including those containing the users' personal information. For a short time, Rabbit immediately began revoking and rotating those secrets and confirmed that the code was leaked by an employee who had "been terminated and remains under investigation". In July 2024, the company revealed that all user chats and device pairing data were logged on the r1 with no ability to delete them. This meant that lost or stolen devices could be used to extract user
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Philco computers

Philco was one of the pioneers of transistorized computers, also known as second-generation computers. After the company developed the surface-barrier transistor, which was much faster than previous point-contact types, it was awarded contracts for military and government computers. Commercialized derivatives of some of these designs became successful business and scientific computers. The TRANSAC (Transistor Automatic Computer) Model S-1000 was released as a scientific computer. The TRANSAC S-2000 mainframe computer system was first produced in 1958, and a family of compatible machines, with increasing performance, was released over the next several years. However, the mainframe computer market was dominated by IBM. Other companies could not deploy resources for development, customer support and marketing on the scale that IBM could afford, making competition in this segment difficult after the introduction of the IBM 360 family. Philco went bankrupt and was purchased in 1961 by Ford Motor Company, but the computer division carried on until the Philco division of Ford exited the computer business in 1963. The Ford company maintained one Philco mainframe in use until 1981. == The surface-barrier transistor == The surface-barrier transistor developed by Philco in 1953 had a much higher frequency response than the original point-contact transistors. The transistor was made of a thin crystal of germanium, which was electrolytically etched with pits on either side forming a very thin base region, on the order of 5 micrometers. Philco's process for etching was United States patent number 2,885,571. Philco surface-barrier transistors were used in TX-0, and in early models of what would become the DEC PDP product line. Although relatively fast, the small size of the devices limited their power to circuits operating at a few tens of milliwatts. == Military and government == Between 1955 and 1957, Philco built transistor computers for use in aircraft, models C-1000, C-1100, and C-1102, intended for airborne real-time applications. By 1957, the C-1102 had been used by a civilian sector customer. The BASICPAC AN/TYK 6V (first delivery in 1961), COMPAC AN/TYK 4V (not completed), and LOGICPAC systems were built for the US Army as transportable computer systems for use with their Fieldata concept of integrated information management. BASICPAC was a transistorized computer with up to 28,672 words of 38-bit core memory (including sign and parity), available in several configurations from a minimum system, to a truck-borne mobile version, to a fully expanded system. Basic clock periods was 1 microsecond (which gives a clock rate of 1 MHz), with 12 microsecond memory access and a fixed-point multiplication taking 242 microseconds. Input/output was by paper tape reader and punch, or through a teletypewriter. With additional hardware, magnetic tape storage was also available, with up to seven I/O devices. The instruction set had 31 basic operation codes and nine opcodes for I/O === CXPQ === Philco was contracted by the US Navy to build the CXPQ computer. One model was completed and installed at the David Taylor Model Basin. This design was later adapted to become the commercial TRANSAC S-2000. Only one CXPQ was built. The CXPQ is a 48-bit transistorized computer. === SOLO === In 1955, the National Security Agency through the US Navy contracted with Philco to produce a computer suitable for use as a workstation, with an architecture based on the vacuum-tube computer system called Atlas II already in use at the NSA, and similar to the commercial UNIVAC 1103. At the time, Philco was the largest producer of surface barrier transistors, which were the only type available with the speed and quantities required for a computer. The SOLO prototype was delivered in 1958, but required extensive debugging at NSA. Difficulties were encountered with core memory and power supplies. SOLO used paper tape and teleprinter machines for input and output. SOLO cost about $1 million US, and contained 8,000 transistors. While the system was extensively used for training, testing, research and development, no additional units were ordered. SOLO was removed from active service in 1963. The design of the SOLO became commercialized as Philco's TRANSAC Model S-1000. == Commercial == === S-1000 === The TRANSAC S-1000 was a scientific computer with a 36-bit word length and 4096 words of core memory. It was packaged in a container about the size of a large office desk, and used only 1.2 kilowatts, much less than vacuum-tube-based computers of similar capacity. In a 1961 survey, about 15 S-1000 computer installations had been identified. It weighed about 1,650 pounds (750 kg). === S-2000 === The TRANSAC S-2000 was a large mainframe system intended for both business and scientific work. It had a 48-bit word length and supported calculations in fixed point, floating point and binary-coded decimal formats. The original S-2000 "TRANSAC" (Transistor Automatic Computer) released in 1958 was later designated Model 210; it was used internally at Philco. Similar to the Control Data Corporation Model 1604, it was a 48-bit fully transistorized computer. Three succeeding models were released in the series, all compatible with the software of the original model. The Model 211 was introduced in 1960, using micro-alloy diffused field-effect transistors, requiring significant redesign of circuits compared to the original. The TRANSAC S-2000/Philco 210/211 weighed about 2,000 pounds (910 kg). By 1964, eighteen Model 210, eighteen Model 211 and seven Model 212 systems had been sold. After Philco was purchased by Ford Motor Company, the Model 212 was introduced in 1962 and released in 1963. It had 65,535 words of 48-bit memory. Initially made with 6-microsecond core memory, it had better performance than the IBM 7094 transistor computer. It was later upgraded in 1964 to 2-microsecond core memory, which gave the machine floating-point performance greater than the IBM 7030 Stretch computer. A Model 213 was announced in 1964 but never built. By that time competition from IBM had made the Philco computer operations no longer profitable for Ford, and the division was closed down. The Model 212 could carry out a floating-point multiplication in 22 microseconds. Each word contained two 24-bit instructions with 16 bits of address information and eight bits for the opcode. There were 225 different valid opcodes in the Model 212; invalid opcodes were detected and halted the machine. The CPU had an accumulator register of 48 bits, three general-purpose registers of 24 bits, and 32 index registers of 15 bits. Main memory size ranged from 4K words to 64K words. Only the first model had a magnetic drum memory; later editions used tape drives. The Model 212 weighed about 6,500 pounds (3.3 short tons; 2.9 t). Software for the S-2000 initially consisted of TAC (Translator-Assembler-Compiler), and ALTAC, a FORTRAN II-like language with some differences from the IBM 704 FORTRAN implementation. A COBOL compiler was also available, targeted at business applications. The Philco 2400 was the input/output system for the S-2000. Operations such as reading cards or printing were carried out through magnetic tapes, thereby offloading the S-2000 from relatively slow input/output processing. The 2400 had a 24-bit word length and could be supplied with 4K to 32K characters (1K to 8K words) of core memory, rated at 3-microsecond cycle time. The instruction set was aimed at character I/O use. The idea of base registers, implemented in Philco computers, influenced the design of IBM/360. The last Philco TRANSAC S-2000 Model 212 was taken out of service in December 1981, after 19 years of service at Ford.
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Frame (networking)

A frame is a digital data transmission unit in computer networking and telecommunications. In packet switched systems, a frame is a simple container for a single network packet. In other telecommunications systems, a frame is a repeating structure supporting time-division multiplexing. A frame typically includes frame synchronization features consisting of a sequence of bits or symbols that indicate to the receiver the beginning and end of the payload data within the stream of symbols or bits it receives. If a receiver is connected to the system during frame transmission, it ignores the data until it detects a new frame synchronization sequence. == Packet switching == In the OSI model of computer networking, a frame is the protocol data unit at the data link layer. Frames are the result of the final layer of encapsulation before the data is transmitted over the physical layer. A frame is "the unit of transmission in a link layer protocol, and consists of a link layer header followed by a packet." Each frame is separated from the next by an interframe gap. A frame is a series of bits generally composed of frame synchronization bits, the packet payload, and a frame check sequence. Examples are Ethernet frames, Wi-Fi frames, 4G frames, Point-to-Point Protocol (PPP) frames, Fibre Channel frames, and V.42 modem frames. Often, frames of several different sizes are nested inside each other. For example, when using Point-to-Point Protocol (PPP) over asynchronous serial communication, the eight bits of each individual byte are framed by start and stop bits, the payload data bytes in a network packet are framed by the header and footer, and several packets can be framed with frame boundary octets. == Time-division multiplex == In telecommunications, specifically in time-division multiplex (TDM) and time-division multiple access (TDMA) variants, a frame is a cyclically repeated data block that consists of a fixed number of time slots, one for each logical TDM channel or TDMA transmitter. In this context, a frame is typically an entity at the physical layer. TDM application examples are SONET/SDH and the ISDN circuit-switched B-channel, while TDMA examples are Circuit Switched Data used in early cellular voice services. The frame is also an entity for time-division duplex, where the mobile terminal may transmit during some time slots and receive during others.
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Personal network

A personal network is a set of human contacts known to an individual, with whom that individual would expect to interact at intervals to support a given set of activities. In other words, a personal network is a group of caring, dedicated people who are committed to maintain a relationship with a person in order to support a given set of activities. Having a strong personal network requires being connected to a network of resources for mutual development and growth. Personal networks can be understood by: who knows you what you know about them what they know about you what are you learning together how you work at that Personal networks are intended to be mutually beneficial, extending the concept of teamwork beyond the immediate peer group. The term is usually encountered in the workplace, though it could apply equally to other pursuits outside work. Personal networking is the practice of developing and maintaining a personal network, which is usually undertaken over an extended period. The concept is related to business networking and is often encouraged by large organizations, in the hope of improving productivity, and so a number of tools exist to support the maintenance of networks. Many of these tools are IT-based, and use Web 2.0 technologies. == History of networking and business success == In the second half of the twentieth century, U.S. advocates for workplace equity popularized the term and concept of networking as part of a larger social capital lexicon—which also includes terms such as glass ceiling, role model, mentoring, and gatekeeper—serving to identify and address the problems barring non-dominant groups from professional success. Mainstream business literature subsequently adopted the terms and concepts, promoting them as pathways to success for all career climbers. In 1970 these terms were not in the general American vocabulary; by the mid-1990s they had become part of everyday speech. Before the mid-twentieth century, what we call networking today was framed in the language of family and friendship. These close personal relationships provided a range of opportunities to preferred subsets of people, such as access to job opportunities, information, credit, and partnerships. Family networks and nepotism have proven particularly strong throughout history. However, other common bonds—from ethnicity and religion to school ties and club memberships—can connect subsets of people as well. Of course people whom insiders consider undesirable have been barred from such networks, with important consequences. Those who tap into influential networks can be nurtured toward success. Those who are shut out from networks can lose hope of success. Numerous business heroes of the past—such as Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller—exploited networks to great effect. The business networks that seemed natural and transparent to these white men were a closed book to women and minorities for much of American history. Drawing on work from the social sciences, these outsider groups had to identify and then harness the mechanisms behind networking's power. A prominent early example of this process was the formation of corporate caucuses by black men at Xerox starting in 1969. Groups of black salesmen met regularly to share information about Xerox's culture and strategies for navigating it most effectively. Through confrontation and collaboration with a relatively accommodating upper management, the caucuses helped open opportunities for high-performing black employees. The popular and business press began using the terms "network" and "networking" in the mid-1970s in the context of businesswomen consciously pursuing this strategy. Authors encouraged female workers to recognize and exploit the informal workplace systems that provided advancement. They urged women to identify mentors, use social contacts, and build peer and authority networks. The push for networking drew on ideas and relationships from the era's feminist movement, and dictionaries of the time explicitly linked business networking to women's efforts to succeed in the workplace. Since the closing decades of the twentieth century, networking has become a pervasive term and concept in American society. People now invoke networking in relation to everything from business to child rearing to science. While ambitious careerists seek networks as an indispensable talisman, companies purposefully encourage networking among their employees to boost performance and gain competitive advantage. At the same time, Americans are forgetting the workplace activism that first illuminated the power of networking. Unfortunately, this loss of historical context can fuel a backlash against outsider groups who still seek to synthesize networks so they can access the same opportunities enjoyed by insiders. == Characteristics of networks == Broadly speaking, all networks have the following characteristics: Purpose – A network can be established for learning, mission, business, idea, and family or personal reasons. Structure – A network is a group of interlinked entities that form a cluster. Most social structures tend to be characterized by dense clusters of strong connections. Style – The place, space, pace and style of interaction of the networks give an understanding of the style of the networks. Namkee Park, Seungyoon Lee and Jang Hyun Kim examined the relations between personal network characteristics and Facebook use. According to their study, personal networks are investigated through several structural characteristics, which can be categorized into three major dimensions according to the level of analysis: Dyadic tie attributes which include the characteristics of ego-alter ties such as duration, multiplexity, and proximity. Ego-alter tie attributes represent various dimensions of relationships between the focal person and their close contacts. First, tie duration refers to the length of time since the tie was originally initiated, which indicates the duration of relationships. Second, multiplexity includes a focal individual's degree of involvement in various types of interactions with network members. The third dimension is the physical proximity between ego and alter. Theories of proximity suggest that physical proximity between people affects their interaction and subsequently, their formation of network ties. The characteristics of alter-alter ties including personal network density. When moving to ties at the alter-alter level, ego-network density, which refers to the extent to which one's alters are connected with each other, is an important dimension of personal networks. Dense personal network structure indicates close interpersonal contacts among alters, and consequently, is considered to promote the sharing of resources. On the other hand, loose connections, or structural holes in ego-networks, have been found to facilitate the flow of information and to provide advantages in searching and obtaining resources (e.g., getting a job). The composition of alter attributes centered on the heterogeneity of alters in one's personal network. The heterogeneity of alters in one's personal network is associated with access to diverse resources and information It is expected, thus, that the heterogeneity attributes may enhance the focal actor's social activities. Each of these characteristics represents unique aspects of individuals' network relationships. == Types of personal networks == Personal networks can be used for two main reasons: social and professional. In 2012, LinkedIn along with TNS conducted a survey of 6,000 social network users to understand the difference between personal social networks and personal professional networks. The "Mindset Divide" of users of these networks was compared as follows: Emotions: Personal social networks: Nostalgia, fun, distraction. Personal professional networks: Achievement, success, aspiration. Use: Personal social networks: Users are in a casual mindset often just passing time. They use social networks to socialize, stay in touch, be entertained and kill time. Personal professional networks: In this purposeful mindset, users invest time to improve themselves and their future. These networks are used to maintain professional identity, make useful contacts, search for opportunities and stay in touch. Content: Personal professional networks: These provide information about career, brand updates and current affairs. Professional development: Personal development networks: These provide access to those who can provide information, knowledge, advice, support, expertise, guidance, and concrete resources to learn and work effectively—thus those who support the continuing professional development. == Personal network management == Personal network management (PNM) is a crucial aspect of personal information management and can be understood as the practice of managing the links and connections for social and profession
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Carrenza

Carrenza was a cloud-computing company based in London, United Kingdom. The company was acquired by Six Degrees Technology Group in 2016. == Operations == Carrenza was a UK-based IT company that provides Cloud computing technologies. It offered a range of public cloud, private cloud and hybrid cloud services, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), enterprise application integration and system integration. Carrenza partnered with several enterprise IT providers and was an accredited VMware Enterprise Service Partner and HP (Hewlett-Packard) Cloud Agile Partner. The company was based on Commercial Street, in the heart of the East London Tech City district, which is host to a large number of technology companies. == History == Carrenza was formed in 2001 as a consultancy by chief executive and founder Dan Sutherland. It began trading in 2004 and launched its first enterprise cloud computing platform in 2006, becoming one of the first companies in Europe to provide this type of hosting service. In 2009, it formed a partnership with Comic Relief and its affiliated campaigns Red Nose Day Sport Relief to provide IT infrastructure services to the charity, an arrangement that has won industry recognition. In 2013 it launched its first overseas services, with a mainland Europe cloud node based in Amsterdam. == Partnerships and customers == Carrenza had formed partnerships with a range of IT providers. It was one of the first companies in Europe to become a HP Cloud Agile partner., using HP blade servers and HP 3PAR SAN technology to power its cloud computing services. The company's products also use VMware vCloud IaaS tools and it is taking part in the VMware lighthouse initiative helping develop the next generation of VMware products and services. Other technology companies that Carrenza has worked closely with include Cisco, for enterprise security and loadblancing services, and Oracle. The company was the first to deploy Oracle Database 11g stretched RAC in production. It has also won two Oracle partner awards, including a Special Recognition award for its work with Comic Relief. The company has also been recognised by the UK IT Industry, receiving awards in 2009 for Community Project of the Year and in 2010 for best small business project for its Monopoly City Streets Work. Other companies that have partnered with Carrenza for their cloud-based IT services include Age UK, Haymarket Media Group, the World Wide Fund for Nature, Royal Bank of Scotland, eBay and Cineworld. == Accreditations == Carrenza's services are accredited for their compliance with several key international IT security and quality standards. These include: ISO27001:2005, Information Security Management System for all Carrenza services. UK Government G-Cloud, Carrenza has been awarded a place on the UK government's G-Cloud iii framework as an Infrastructure as a Service provider.
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Online Safety Amendment (Social Media Minimum Age) Act 2024

The Online Safety Amendment (Social Media Minimum Age) Act 2024 is an Australian act of parliament that prohibits minors under the age of 16 from holding an account on certain social media platforms. It is an amendment to the Online Safety Act 2021 and was passed by the Parliament of Australia on 29 November 2024. It imposes monetary penalties on social media companies that fail to take reasonable steps to prevent minors under 16 that are located in Australia from having accounts on their services. The legislation allows the government to determine which social media platforms must ban age‑restricted users and proclaim a date for the commencement of the ban, with those provisions taking effect on 10 December 2025. Facebook, Instagram, Reddit, Snapchat, TikTok, Twitter, Threads, Twitch, Kick, and YouTube were age‑restricted on 10 December 2025, with the possibility that more platforms may be added. The act is being challenged in the High Court by the Digital Freedom Project. == Background == The ban on access to social media by young people by the federal government originated in November 2023, when shadow communications minister David Coleman introduced a private member's bill requiring the government to conduct a trial for age-verification technology on pornography and social media platforms. While the bill did not succeed, the Albanese government funded the trial in the 2024 Australian federal budget. In June 2024, opposition leader Peter Dutton pledged that a Coalition government would implement a ban on social media for under-16s within 100 days of taking office. The following month, prime minister Anthony Albanese announced the government would introduce legislation banning under-16s from social media. The Online Safety Amendment (Social Media Minimum Age) Bill 2024 was introduced into parliament by minister for communications Michelle Rowland on 21 November 2024, passing both houses on 28 November 2024. The ban on access to social media by young people by the federal government also gained momentum following an entreaty by the wife of the premier of South Australia, Peter Malinauskas, to her husband. She requested that he read The Anxious Generation by Jonathan Haidt and take action to address the impact of social media on the mental health of children. The couple have four young children, and, thinking of them, the premier thought that government should play a part in helping parents to regulate use of social media by their children at home. Malinauskas contacted former High Court chief justice Robert French, who agreed to look at the issue, and in September 2024 handed the premier a 267 page proposal, which he dubbed a "Swiss Army knife" rather than a machete, to adjust to social media's "changing landscape and its complexity". The leaders of other states and territories gave their support to Malinauskas's idea, and he took the French report to National Cabinet to collaborate with chief ministers, premiers, and the prime minister. Community support swelled after stories of parents who had lost their children to suicide after being bullied on social media were published. Albanese himself was moved by a personal letter received from Kelly O'Brien, whose 12-year-old daughter Charlotte had taken her own life due to bullying at school. An event took place at the sidelines of the United Nations General Assembly session in September 2025 at which a mother spoke of her daughter's suicide as "death by bullying ... enabled by social media". The speech won support from world leaders in Greece, Fiji, Tonga and the president of the European Commission Ursula von der Leyen. In early September 2024, South Australia proposed legislation similar to the federal law now in place. The state-based version was intended to ban users under the age of 14, unlike the federal law, which bans those under 16. The state-based law also proposed to require parental consent for 14 and 15‑year‑olds. Later in September, prime minister Anthony Albanese announced that his government intended to introduce legislation to set a minimum age requirement for social media. In November 2024, the federal government indicated their intention to engage the Age Check Certification Scheme following a tender process for an age assurance technology trial. The Albanese government's proposed ban was supported by the governments of every state and territory. Albanese described social media as a "scourge", and said "I want people to spend more time on the footy field or the netball court than they're spending on their phones", that family members are "worried sick about the safety of our kids online", and that social media "is having a negative impact on young people's mental health and on anxiety". Albanese's statements followed an earlier pledge by Liberal opposition leader Peter Dutton who was pushed by the early advocacy of shadow communications minister David Coleman to implement a ban on social media for under 16s within 100 days of being elected. The opposition organised an open letter signed by 140 experts who specialise in child welfare and technology. The opposition was concerned about the invasion of privacy that will occur with the introduction of identification-based age checks. An advocacy group for digital companies in Australia called the plans a "20th Century response to 21st Century challenges". A director of a mental health service voiced concerns, stating that "73% of young people across Australia who accessed mental health support did so through social media". == Implementation == Social media companies will receive a transition period of one year after the legislation is enacted to introduce reasonable controls preventing minors under the age of 16 from holding accounts on their services while physically located in Australia. Enforcement will involve fines of up to A$49.5 million for companies failing to take such steps, with no consequences for parents and children who violate the restrictions. There are no parental consent exceptions to the ban, and while the use of virtual private networks (VPNs) to access these services remains legal in Australia, the services are expected to try to stop under 16s from using VPNs to pretend to be outside Australia. The expectation is to make best-efforts to implement the ban on platforms including Facebook, Instagram, Reddit, Snapchat, TikTok, Twitter, Threads, Twitch, Kick and YouTube. Some social media companies are now obligated to become good enough at profiling Australian children under 16 to satisfy the Australian government they tried to implement the ban to avoid being fined. Consequently, social media companies said they will try to identify restricted users using various methods including behavioural inferencing. On 5 November 2025, it was announced that online gaming platform Roblox will not be banned, but Reddit and live-streaming platform Kick will be added to the list of platforms to be banned. A report by Age Check Certification Scheme, a UK company recruited by the government to consult on the technology used to implement the restrictions, was issued in June 2025, ahead of the December deadline to implement the ban. In June 2025, the preliminary report was released, which stated that "there are no significant technological barriers" to implementing the ban. In late July 2025, Google warned that it would sue the Australian government if YouTube was included in the ban. On 30 July, the government announced that it would extend its social media age limit to include YouTube, following advice from Grant. On 30 July 2025, the minister for communications, Anika Wells, published the Online Safety (Age-Restricted Social Media Platforms) Rules 2025, which specify exactly which types of social media platforms will be banned for certain users. On 31 August 2025, the full report was released, which stated that it would technically be possible to implement the ban; however, coordination among different services is required to successfully implement it. It also highlighted the benefits and flaws of different methods of age verification. On 16 September 2025, it was announced that the eSafety Commissioner will be able to take legal action against social media companies that have not pursued reasonable steps to bar users under the age of 16, and that fines can range up to A$49.5 million against these companies in court. On 19 November 2025, Meta announced that from 4 December their platforms (Instagram, Facebook, and Threads) would be removing users under the age of 16 ahead of the 10 December deadline. Users will be able to scan a face or provide an identity document to prove their age. On 21 November 2025, the eSafety Commissioner announced that the live-streaming platform Twitch will be included in the ban, but that Pinterest would not be. In December 2025, eSafety Commissioner Julie Inman Grant suggested efforts to block users include use by social media companies of various "signals" to identify children that are
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Key Transparency

Key Transparency allows communicating parties to verify public keys used in end-to-end encryption. In many end-to-end encryption services, to initiate communication a user will reach out to a central server and request the public keys of the user with which they wish to communicate. If the central server is malicious or becomes compromised, a man-in-the-middle attack can be launched through the issuance of incorrect public keys. The communications can then be intercepted and manipulated. Additionally, legal pressure could be applied by surveillance agencies to manipulate public keys and read messages. With Key Transparency, public keys are posted to a public log that can be universally audited. Communicating parties can verify public keys used are accurate.
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