AI For Business Analysts

AI For Business Analysts — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Tensor operator

    Tensor operator

    In pure and applied mathematics, quantum mechanics and computer graphics, a tensor operator generalizes the notion of operators which are scalars and vectors. A special class of these are spherical tensor operators which apply the notion of the spherical basis and spherical harmonics. The spherical basis closely relates to the description of angular momentum in quantum mechanics and spherical harmonic functions. The coordinate-free generalization of a tensor operator is known as a representation operator. == The general notion of scalar, vector, and tensor operators == In quantum mechanics, physical observables that are scalars, vectors, and tensors, must be represented by scalar, vector, and tensor operators, respectively. Whether something is a scalar, vector, or tensor depends on how it is viewed by two observers whose coordinate frames are related to each other by a rotation. Alternatively, one may ask how, for a single observer, a physical quantity transforms if the state of the system is rotated. Consider, for example, a system consisting of a molecule of mass M {\displaystyle M} , traveling with a definite center of mass momentum, p z ^ {\displaystyle p{\mathbf {\hat {z}} }} , in the z {\displaystyle z} direction. If we rotate the system by 90 ∘ {\displaystyle 90^{\circ }} about the y {\displaystyle y} axis, the momentum will change to p x ^ {\displaystyle p{\mathbf {\hat {x}} }} , which is in the x {\displaystyle x} direction. The center-of-mass kinetic energy of the molecule will, however, be unchanged at p 2 / 2 M {\displaystyle p^{2}/2M} . The kinetic energy is a scalar and the momentum is a vector, and these two quantities must be represented by a scalar and a vector operator, respectively. By the latter in particular, we mean an operator whose expected values in the initial and the rotated states are p z ^ {\displaystyle p{\mathbf {\hat {z}} }} and p x ^ {\displaystyle p{\mathbf {\hat {x}} }} . The kinetic energy on the other hand must be represented by a scalar operator, whose expected value must be the same in the initial and the rotated states. In the same way, tensor quantities must be represented by tensor operators. An example of a tensor quantity (of rank two) is the electrical quadrupole moment of the above molecule. Likewise, the octupole and hexadecapole moments would be tensors of rank three and four, respectively. Other examples of scalar operators are the total energy operator (more commonly called the Hamiltonian), the potential energy, and the dipole-dipole interaction energy of two atoms. Examples of vector operators are the momentum, the position, the orbital angular momentum, L {\displaystyle {\mathbf {L} }} , and the spin angular momentum, S {\displaystyle {\mathbf {S} }} . (Fine print: Angular momentum is a vector as far as rotations are concerned, but unlike position or momentum it does not change sign under space inversion, and when one wishes to provide this information, it is said to be a pseudovector.) Scalar, vector and tensor operators can also be formed by products of operators. For example, the scalar product L ⋅ S {\displaystyle {\mathbf {L} }\cdot {\mathbf {S} }} of the two vector operators, L {\displaystyle {\mathbf {L} }} and S {\displaystyle {\mathbf {S} }} , is a scalar operator, which figures prominently in discussions of the spin–orbit interaction. Similarly, the quadrupole moment tensor of our example molecule has the nine components Q i j = ∑ α q α ( 3 r α , i r α , j − r α 2 δ i j ) . {\displaystyle Q_{ij}=\sum _{\alpha }q_{\alpha }\left(3r_{\alpha ,i}r_{\alpha ,j}-r_{\alpha }^{2}\delta _{ij}\right).} Here, the indices i {\displaystyle i} and j {\displaystyle j} can independently take on the values 1, 2, and 3 (or x {\displaystyle x} , y {\displaystyle y} , and z {\displaystyle z} ) corresponding to the three Cartesian axes, the index α {\displaystyle \alpha } runs over all particles (electrons and nuclei) in the molecule, q α {\displaystyle q_{\alpha }} is the charge on particle α {\displaystyle \alpha } , and r α , i {\displaystyle r_{\alpha ,i}} is the i {\displaystyle i} -th component of the position of this particle. Each term in the sum is a tensor operator. In particular, the nine products r α , i r α , j {\displaystyle r_{\alpha ,i}r_{\alpha ,j}} together form a second rank tensor, formed by taking the outer product of the vector operator r α {\displaystyle {\mathbf {r} }_{\alpha }} with itself. == Rotations of quantum states == === Quantum rotation operator === The rotation operator about the unit vector n (defining the axis of rotation) through angle θ is U [ R ( θ , n ^ ) ] = exp ⁡ ( − i θ ℏ n ^ ⋅ J ) {\displaystyle U[R(\theta ,{\hat {\mathbf {n} }})]=\exp \left(-{\frac {i\theta }{\hbar }}{\hat {\mathbf {n} }}\cdot \mathbf {J} \right)} where J = (Jx, Jy, Jz) are the rotation generators (also the angular momentum matrices): J x = ℏ 2 ( 0 1 0 1 0 1 0 1 0 ) J y = ℏ 2 ( 0 i 0 − i 0 i 0 − i 0 ) J z = ℏ ( − 1 0 0 0 0 0 0 0 1 ) {\displaystyle J_{x}={\frac {\hbar }{\sqrt {2}}}{\begin{pmatrix}0&1&0\\1&0&1\\0&1&0\end{pmatrix}}\,\quad J_{y}={\frac {\hbar }{\sqrt {2}}}{\begin{pmatrix}0&i&0\\-i&0&i\\0&-i&0\end{pmatrix}}\,\quad J_{z}=\hbar {\begin{pmatrix}-1&0&0\\0&0&0\\0&0&1\end{pmatrix}}} and let R ^ = R ^ ( θ , n ^ ) {\displaystyle {\widehat {R}}={\widehat {R}}(\theta ,{\hat {\mathbf {n} }})} be a rotation matrix. According to the Rodrigues' rotation formula, the rotation operator then amounts to U [ R ( θ , n ^ ) ] = 1 1 − i sin ⁡ θ ℏ n ^ ⋅ J − 1 − cos ⁡ θ ℏ 2 ( n ^ ⋅ J ) 2 . {\displaystyle U[R(\theta ,{\hat {\mathbf {n} }})]=1\!\!1-{\frac {i\sin \theta }{\hbar }}{\hat {\mathbf {n} }}\cdot \mathbf {J} -{\frac {1-\cos \theta }{\hbar ^{2}}}({\hat {\mathbf {n} }}\cdot \mathbf {J} )^{2}.} An operator Ω ^ {\displaystyle {\widehat {\Omega }}} is invariant under a unitary transformation U if Ω ^ = U † Ω ^ U ; {\displaystyle {\widehat {\Omega }}={U}^{\dagger }{\widehat {\Omega }}U;} in this case for the rotation U ^ ( R ) {\displaystyle {\widehat {U}}(R)} , Ω ^ = U ( R ) † Ω ^ U ( R ) = exp ⁡ ( i θ ℏ n ^ ⋅ J ) Ω ^ exp ⁡ ( − i θ ℏ n ^ ⋅ J ) . {\displaystyle {\widehat {\Omega }}={U(R)}^{\dagger }{\widehat {\Omega }}U(R)=\exp \left({\frac {i\theta }{\hbar }}{\hat {\mathbf {n} }}\cdot \mathbf {J} \right){\widehat {\Omega }}\exp \left(-{\frac {i\theta }{\hbar }}{\hat {\mathbf {n} }}\cdot \mathbf {J} \right).} === Angular momentum eigenkets === The orthonormal basis set for total angular momentum is | j , m ⟩ {\displaystyle |j,m\rangle } , where j is the total angular momentum quantum number and m is the magnetic angular momentum quantum number, which takes values −j, −j + 1, ..., j − 1, j. A general state within the j subspace | ψ ⟩ = ∑ m c j m | j , m ⟩ {\displaystyle |\psi \rangle =\sum _{m}c_{jm}|j,m\rangle } rotates to a new state by: | ψ ¯ ⟩ = U ( R ) | ψ ⟩ = ∑ m c j m U ( R ) | j , m ⟩ {\displaystyle |{\bar {\psi }}\rangle =U(R)|\psi \rangle =\sum _{m}c_{jm}U(R)|j,m\rangle } Using the completeness condition: I = ∑ m ′ | j , m ′ ⟩ ⟨ j , m ′ | {\displaystyle I=\sum _{m'}|j,m'\rangle \langle j,m'|} we have | ψ ¯ ⟩ = I U ( R ) | ψ ⟩ = ∑ m m ′ c j m | j , m ′ ⟩ ⟨ j , m ′ | U ( R ) | j , m ⟩ {\displaystyle |{\bar {\psi }}\rangle =IU(R)|\psi \rangle =\sum _{mm'}c_{jm}|j,m'\rangle \langle j,m'|U(R)|j,m\rangle } Introducing the Wigner D matrix elements: D ( R ) m ′ m ( j ) = ⟨ j , m ′ | U ( R ) | j , m ⟩ {\displaystyle {D(R)}_{m'm}^{(j)}=\langle j,m'|U(R)|j,m\rangle } gives the matrix multiplication: | ψ ¯ ⟩ = ∑ m m ′ c j m D m ′ m ( j ) | j , m ′ ⟩ ⇒ | ψ ¯ ⟩ = D ( j ) | ψ ⟩ {\displaystyle |{\bar {\psi }}\rangle =\sum _{mm'}c_{jm}D_{m'm}^{(j)}|j,m'\rangle \quad \Rightarrow \quad |{\bar {\psi }}\rangle =D^{(j)}|\psi \rangle } For one basis ket: | j , m ¯ ⟩ = ∑ m ′ D ( R ) m ′ m ( j ) | j , m ′ ⟩ {\displaystyle |{\overline {j,m}}\rangle =\sum _{m'}{D(R)}_{m'm}^{(j)}|j,m'\rangle } For the case of orbital angular momentum, the eigenstates | ℓ , m ⟩ {\displaystyle |\ell ,m\rangle } of the orbital angular momentum operator L and solutions of Laplace's equation on a 3d sphere are spherical harmonics: Y ℓ m ( θ , ϕ ) = ⟨ θ , ϕ | ℓ , m ⟩ = ( 2 ℓ + 1 ) 4 π ( ℓ − m ) ! ( ℓ + m ) ! P ℓ m ( cos ⁡ θ ) e i m ϕ {\displaystyle Y_{\ell }^{m}(\theta ,\phi )=\langle \theta ,\phi |\ell ,m\rangle ={\sqrt {{(2\ell +1) \over 4\pi }{(\ell -m)! \over (\ell +m)!}}}\,P_{\ell }^{m}(\cos {\theta })\,e^{im\phi }} where Pℓm is an associated Legendre polynomial, ℓ is the orbital angular momentum quantum number, and m is the orbital magnetic quantum number which takes the values −ℓ, −ℓ + 1, ... ℓ − 1, ℓ The formalism of spherical harmonics have wide applications in applied mathematics, and are closely related to the formalism of spherical tensors, as shown below. Spherical harmonics are functions of the polar and azimuthal angles, ϕ and θ respectively, which can be conveniently collected into a unit vector n(θ, ϕ) pointing in the direction of those angles, in the Cartesian basis it is: n ^ ( θ , ϕ ) = cos ⁡ ϕ sin ⁡ θ e x + s

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  • Data profiling

    Data profiling

    Data profiling is the process of examining the data available from an existing information source (e.g. a database or a file) and collecting statistics or informative summaries about that data. The purpose of these statistics may be to: Find out whether existing data can be easily used for other purposes Improve the ability to search data by tagging it with keywords, descriptions, or assigning it to a category Assess data quality, including whether the data conforms to particular standards or patterns Assess the risk involved in integrating data in new applications, including the challenges of joins Discover metadata of the source database, including value patterns and distributions, key candidates, foreign-key candidates, and functional dependencies Assess whether known metadata accurately describes the actual values in the source database Understanding data challenges early in any data intensive project, so that late project surprises are avoided. Finding data problems late in the project can lead to delays and cost overruns. Have an enterprise view of all data, for uses such as master data management, where key data is needed, or data governance for improving data quality. == Introduction == Data profiling refers to the analysis of information for use in a data warehouse in order to clarify the structure, content, relationships, and derivation rules of the data. Profiling helps to not only understand anomalies and assess data quality, but also to discover, register, and assess enterprise metadata. The result of the analysis is used to determine the suitability of the candidate source systems, usually giving the basis for an early go/no-go decision, and also to identify problems for later solution design. == How data profiling is conducted == Data profiling utilizes methods of descriptive statistics such as minimum, maximum, mean, mode, percentile, standard deviation, frequency, variation, aggregates such as count and sum, and additional metadata information obtained during data profiling such as data type, length, discrete values, uniqueness, occurrence of null values, typical string patterns, and abstract type recognition. The metadata can then be used to discover problems such as illegal values, misspellings, missing values, varying value representation, and duplicates. Different analyses are performed for different structural levels. E.g. single columns could be profiled individually to get an understanding of frequency distribution of different values, type, and use of each column. Embedded value dependencies can be exposed in a cross-columns analysis. Finally, overlapping value sets possibly representing foreign key relationships between entities can be explored in an inter-table analysis. Normally, purpose-built tools are used for data profiling to ease the process. The computational complexity increases when going from single column, to single table, to cross-table structural profiling. Therefore, performance is an evaluation criterion for profiling tools. == When is data profiling conducted? == According to Kimball, data profiling is performed several times and with varying intensity throughout the data warehouse developing process. A light profiling assessment should be undertaken immediately after candidate source systems have been identified and DW/BI business requirements have been satisfied. The purpose of this initial analysis is to clarify at an early stage if the correct data is available at the appropriate detail level and that anomalies can be handled subsequently. If this is not the case the project may be terminated. Additionally, more in-depth profiling is done prior to the dimensional modeling process in order assess what is required to convert data into a dimensional model. Detailed profiling extends into the ETL system design process in order to determine the appropriate data to extract and which filters to apply to the data set. Additionally, data profiling may be conducted in the data warehouse development process after data has been loaded into staging, the data marts, etc. Conducting data at these stages helps ensure that data cleaning and transformations have been done correctly and in compliance of requirements. == Benefits and examples == Data profiling can improve data quality, shorten the implementation cycle of major projects, and improve users' understanding of data. Discovering business knowledge embedded in data itself is one of the significant benefits derived from data profiling. It can improve data accuracy in corporate databases.

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  • Embedded analytics

    Embedded analytics

    Embedded analytics enables organisations to integrate analytics capabilities into their own, often software as a service, applications, portals, or websites. This differs from embedded software and web analytics (also commonly known as product analytics). This integration typically provides contextual insights, quickly, easily and conveniently accessible since these insights should be present on the web page right next to the other, operational, parts of the host application. Insights are provided through interactive data visualisations, such as charts, diagrams, filters, gauges, maps and tables often in combination as dashboards embedded within the system. This setup enables easier, in-depth data analysis without the need to switch and log in between multiple applications. Embedded analytics is also known as customer facing analytics. Embedded analytics is the integration of analytic capabilities into a host, typically browser-based, business-to-business, software as a service, application. These analytic capabilities would typically be relevant and contextual to the use-case of the host application. == History == The term "embedded analytics" was first used by Howard Dresner: consultant, author, former Gartner analyst and inventor of the term "business intelligence" said Howard Dresner while he was working for Hyperion Solutions, a company that Oracle bought in 2007. Oracle started then to use the term "embedded analytics" at their press release for Oracle Rapid Planning on 2009 . == Considerations with embedded analytics == When evaluating embedding analytics, consideration would normally be given to integration at various levels, these would likely include: security integration, data integration, application logic integration, business rules integration, and user experience integration. This is in contrast to traditional BI, which expects users to leave their workflow applications to look at data insights in a separate set of tools. This immediacy makes embedded analytics much more intuitive and likely to be valued by users. A December 2016 report from Nucleus Research found that using BI tools, which require toggling between applications, can take up as much as 1–2 hours of an employee's time each week, whereas embedded analytics eliminate the need to toggle between apps.

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  • Data marketplace

    Data marketplace

    Data marketplace is an online platform for sharing and consuming data in the form of data assets or data products. Part of the data management stack, it aims to bring together data producers and data consumers (including business users and AI) in a single space, with the objective of increasing access to understandable, high-quality data. Included within its Data Marketplaces and Exchange (DME) category by Gartner, data marketplaces can provide data internally within an organization, externally with partners, or as open data. == Concept == Digitization has dramatically increased data volumes within organizations, with IDC predicting that by 2025 the world will contain 175 zettabytes of data. This has created a need to both manage this data and provide access to it to enable business intelligence and data analysis. However, data is often scattered within multiple systems (such as data warehouses and data lakes), and is in formats that are only understandable by technical experts, such as data scientists. According to IDC, 81% of IT leaders cite data silos as a major barrier to digital transformation. This means that data is not freely available to business users or external audiences such as partners or citizens, limiting its value, and holding back AI deployments. Data marketplaces solve this issue, providing seamless, self-service access to high-quality data in an understandable, secure and auditable manner. They break down data silos, reduce friction in data access, and enable a broader range of users, including non-technical profiles, to find, understand, and consume data autonomously. Data assets on the marketplace can be raw data, data visualizations or data products. Data marketplaces combine data management functions such as data governance with the user-friendly experience offered by e-commerce marketplaces in order to increase the usage of data. These include features such as powerful search engines, feedback, ratings, subscriptions and product description sheets. According to Gartner, data marketplaces provide infrastructure, transactional capabilities, and services for both consumers and providers of data assets. == History and timeline == Data marketplaces have evolved since they first emerged in terms of both their scope and usage. === 2000s === With the rise of the internet, data brokers began collecting, aggregating, distributing and selling personal, financial and marketing data to third parties online. Data marketplaces were deployed to monetize this data, making it discoverable and accessible to users, either through subscriptions or one-off purchases. At the same time, regulations, such as the US Open Government Initiative of 2009 and others around the world mandated greater transparency and data sharing with the public. Data sharing portals were created by public and government bodies to make this information available through self-service to all users. === 2010s === Due to the growth of big data and cloud platforms, cloud-based data exchange platforms emerged. These were offered by major infrastructure providers, and included Amazon Web Services (AWS) Data Exchange, Snowflake Data Marketplace, and the Google Cloud Platform. These platforms moved beyond simple data brokerage or open data by providing structured, catalogued data sharing between organizations. === 2020s === Driven by a need to increase internal data sharing with both business users and AI, organizations are now looking to adopt internal data marketplaces. These aim to democratize data consumption by providing seamless access for all employees and AI to trusted data, including data products, through an intuitive, e-commerce style experience. According to Gartner analyst Richa Jha, "by providing a single, governed platform for discovering, sharing, and scaling data products, data marketplaces drive productivity, collaboration, and ROI across the enterprise." == Data marketplaces within the overall data architecture == Data marketplaces provide a consumption and collaboration layer for data. That means they complement and integrate with other parts of the overall data architecture, including: === Data warehouses and data lakes === Data marketplaces connect to data sources, such as data warehouses or data lakes, to provide intuitive access to the data stored within them, enabling data to be shared and distributed to non-technical audiences. Access can be direct, with data and data products stored within the data marketplace or virtualized. === Data catalog === A data catalog provides a technical inventory of an organization's data estate. It collects technical information on all available data assets within an organization, based on metadata descriptions. This ensures traceability, and supports compliance and governance requirements. Unlike a data marketplace, a data catalog does not provide access to data, and is designed to be used by data professionals, rather than the business. This means it lacks an intuitive, understandable interface and is consequently not easily accessible by business users. === Data mesh === Data mesh is an architecture and framework for data management, first defined by Zhamak Dehghani in 2019. It aims to decentralize data ownership to delegate responsibility, empowering teams and focusing on delivering data to users in the form of self-service data products. The data marketplace is a central pillar of data mesh, providing intuitive access to these data products, and creating a collaboration space for data owners and data consumers. === Data product === Data products are high-value, consumable data assets that package high-quality data and associated tools to enable seamless usage by business users at scale. First defined by McKinsey in 2022, they have an identified owner, a service level agreement (SLA), and a reusability logic. == Core components of a data marketplace == A data marketplace typically includes specific core components: === E-commerce style interface === An e-commerce style experience that engages non-technical users, minimizes the need for training and builds confidence and trust in data. Look and feel should be customizable to incorporate corporate design guidelines to ensure consistency with other organizational applications. === Built-in data catalog === As in a standalone data catalog, this indexes all available data, based on metadata that includes type, source, owner, freshness, and quality level. === Discovery and search engine === This enables users to search, filter, explore and discover available data intuitively. As in an e-commerce marketplace, it should be intelligent, and provide relevant results based on natural language queries. === Access control and security management === Data marketplaces will contain data that needs to be protected under regulations such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and sector-specific frameworks in industries such as finance and healthcare. To ensure both security and compliance while maximizing data consumption, the data marketplace should include granular access management and a full audit trail. === Semantic layer and business glossary === Different parts of the business are likely to use different terms to describe data. This leads to inconsistencies and an inability to share data across systems and teams. The semantic layer and business glossary standardize a shared vocabulary and common definitions of business indicators and concepts, providing a single language for data across the business and for AI agents. === Data governance mechanisms === These enforce corporate data governance policies, ensuring data traceability through data lineage, quality certification, usage monitoring, and continuous improvement through user feedback loops. === Collaboration features === As on an e-commerce website, a data marketplace should provide collaboration features that bring together data users and data owners. This includes the ability to rate data products, share use cases, and provide feedback to data owners, creating a community around data and supporting a data-driven culture. == Types of data marketplace == While they share the same underlying technology, data marketplaces can be deployed in three broad ways: === Internal data marketplaces === These bring together data from across an organization and make it available via self-service to employees from across the business. They aim to widen access to data and consequently to improve decision-making and reporting, increase performance and maximize efficiency. === Ecosystem data marketplaces === These extend sharing beyond a single organization, enabling multiple partners (public institutions, industry players, research bodies) to share and consume data within a governed framework. Data can be provided by all parties or simply by one organization and consumed by others. Ecosystem data marketplaces are particularly relevant in

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  • Cybernetics

    Cybernetics

    Cybernetics is the transdisciplinary study of circular causal processes such as feedback and recursion, where the effects of a system's actions (its outputs) return as inputs to that system, influencing subsequent actions. It is concerned with general principles that are relevant across multiple contexts, including engineering, ecological, economic, biological, cognitive and social systems and also in practical activities such as designing, learning, and managing. Cybernetics' transdisciplinary character means that it intersects with a number of other fields, resulting in a wide influence and diverse interpretations. The field is named after an example of circular causal feedback—that of steering a ship (the ancient Greek κυβερνήτης (kybernḗtēs) refers to the person who steers a ship). In steering a ship, the position of the rudder is adjusted in continual response to the effect it is observed as having, forming a feedback loop through which a steady course can be maintained in a changing environment, responding to disturbances from cross winds and tide. Cybernetics has its origins in exchanges between numerous disciplines during the 1940s. Initial developments were consolidated through meetings such as the Macy conferences and the Ratio Club. Early focuses included purposeful behaviour, neural networks, heterarchy, information theory, and self-organising systems. As cybernetics developed, it became broader in scope to include work in design, family therapy, management and organisation, pedagogy, sociology, the creative arts and the counterculture. == Definitions == Cybernetics has been defined in a variety of ways, reflecting "the richness of its conceptual base". One of the best known definitions is that of the American scientist Norbert Wiener, who characterised cybernetics as concerned with "control and communication in the animal and the machine". Another early definition is that of the Macy cybernetics conferences, where cybernetics was understood as the study of "circular causal and feedback mechanisms in biological and social systems". Margaret Mead emphasised the role of cybernetics as "a form of cross-disciplinary thought which made it possible for members of many disciplines to communicate with each other easily in a language which all could understand". Other definitions include: "the art of governing or the science of government" (André-Marie Ampère); "the art of steersmanship" (Ross Ashby); "the study of systems of any nature which are capable of receiving, storing, and processing information so as to use it for control" (Andrey Kolmogorov); and "a branch of mathematics dealing with problems of control, recursiveness, and information, focuses on forms and the patterns that connect" (Gregory Bateson). == Etymology == The Ancient Greek term κυβερνητικός (kubernētikos, '(good at) steering') appears in Plato's Republic and Alcibiades, where the metaphor of a steersman is used to signify the governance of people. The French word cybernétique was also used in 1834 by the physicist André-Marie Ampère to denote the sciences of government in his classification system of human knowledge. According to Norbert Wiener, the word cybernetics was coined by a research group involving himself and Arturo Rosenblueth in the summer of 1947. It has been attested in print since at least 1948 through Wiener's book Cybernetics: Or Control and Communication in the Animal and the Machine. In the book, Wiener states: After much consideration, we have come to the conclusion that all the existing terminology has too heavy a bias to one side or another to serve the future development of the field as well as it should; and as happens so often to scientists, we have been forced to coin at least one artificial neo-Greek expression to fill the gap. We have decided to call the entire field of control and communication theory, whether in the machine or in the animal, by the name Cybernetics, which we form from the Greek κυβερνήτης or steersman. Moreover, Wiener explains, the term was chosen to recognize James Clerk Maxwell's 1868 publication on feedback mechanisms involving governors, noting that the term governor is also derived from κυβερνήτης (kubernḗtēs) via a Latin corruption gubernator. Finally, Wiener motivates the choice by steering engines of a ship being "one of the earliest and best-developed forms of feedback mechanisms". == History == === First wave === The initial focus of cybernetics was on parallels between regulatory feedback processes in biological and technological systems. Two foundational articles were published in 1943: "Behavior, Purpose and Teleology" by Arturo Rosenblueth, Norbert Wiener, and Julian Bigelow – based on the research on living organisms that Rosenblueth did in Mexico – and the paper "A Logical Calculus of the Ideas Immanent in Nervous Activity" by Warren McCulloch and Walter Pitts. The foundations of cybernetics were then developed through a series of transdisciplinary conferences funded by the Josiah Macy, Jr. Foundation, between 1946 and 1953. The conferences were chaired by McCulloch and had participants that included Ross Ashby, Gregory Bateson, Heinz von Foerster, Margaret Mead, John von Neumann, and Norbert Wiener. In the UK, similar focuses were explored by the Ratio Club, an informal dining club of young psychiatrists, psychologists, physiologists, mathematicians and engineers that met between 1949 and 1958. Wiener introduced the neologism cybernetics to denote the study of "teleological mechanisms" and popularized it through the book Cybernetics: Or Control and Communication in the Animal and the Machine. During the 1950s, cybernetics was developed as a primarily technical discipline, such as in Qian Xuesen's 1954 "Engineering Cybernetics". The text was quickly translated into multiple languages and became a foundational text on automation. In the Soviet Union, Cybernetics was initially considered with suspicion but became accepted from the mid to late 1950s. By the 1960s and 1970s, however, cybernetics' transdisciplinarity fragmented, with technical focuses separating into separate fields. Artificial intelligence (AI) was founded as a distinct discipline at the Dartmouth workshop in 1956, differentiating itself from the broader cybernetics field. After some uneasy coexistence, AI gained funding and prominence. Consequently, cybernetic sciences such as the study of artificial neural networks were downplayed. Similarly, computer science became defined as a distinct academic discipline in the 1950s and early 1960s. === Second wave === The second wave of cybernetics came to prominence from the 1960s onwards, with its focus shifting away from technology toward social, ecological, and philosophical concerns. It was still grounded in biology, notably Maturana and Varela's autopoiesis, and built on earlier work on self-organising systems and the presence of anthropologists Mead and Bateson in the Macy meetings. The Biological Computer Laboratory, founded in 1958 and active until the mid-1970s under the direction of Heinz von Foerster at the University of Illinois at Urbana–Champaign, was a major incubator of this trend in cybernetics research. Focuses of the second wave of cybernetics included management cybernetics, such as Stafford Beer's biologically inspired viable system model; work in family therapy, drawing on Bateson; social systems, such as in the work of Niklas Luhmann; epistemology and pedagogy, such as in the development of radical constructivism. Cybernetics' core theme of circular causality was developed beyond goal-oriented processes to concerns with reflexivity and recursion, notably in Mead's invocation at the inaugural meeting of the American Society for Cybernetics (ASC) to apply cybernetics to the activities of the ASC itself. This focus on reflexivity was especially prominent in the development of second-order cybernetics (or the cybernetics of cybernetics), developed and promoted by Heinz von Foerster, which focused on questions of observation, cognition, epistemology, and ethics. The 1960s onwards also saw cybernetics begin to develop exchanges with the creative arts, design, and architecture, notably with the Cybernetic Serendipity exhibition (ICA, London, 1968), curated by Jasia Reichardt, and the unrealised Fun Palace project (London, unrealised, 1964 onwards), where Gordon Pask was consultant to architect Cedric Price and theatre director Joan Littlewood. In 1962, Qian Xuesen recruited Song Jian and Guan Zhaozhi to establish China's first cybernetics laboratory with him. Following the Sino-Soviet split, cybernetics was deemed disreputable in China. The field was again favored in the 1970s and 1980s following Deng Xiaoping's emphasis on modernisation. === Third wave === From the 1990s onwards, there has been a renewed interest in cybernetics from a number of directions. Early cybernetic work on artificial neural networks has been returned to as a paradigm in machine learning and artifi

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  • Talim (textiles)

    Talim (textiles)

    Talim (Kashmiri: تعليم, Kashmiri pronunciation: [t̪əːliːm], Urdu: تَعْلِیم, Arabic: تعليم, pronounced [taʕ.liːm] ) in textiles is a symbolic code and system of notation that facilitates the creation of intricate patterns in fabrics, such as shawls and carpets, and the written coded plans that include colour schemes and weaving instructions. The term is used in traditional hand-weaving in the Indian subcontinent. Talim was initially used to create certain types of patterns in Kashmiri shawls, and later came to be applied in the production of carpets. == Etymology and origin == The term talim, which refers to a symbolic code and system of notation used by shawl and carpet artisans in their weaving processes, came to the Urdu language from the Arabic noun taʻlim (تعليم), which means "authoritative instruction", "teaching", or "edification". It means the same in Urdu and Kashmiri. The Arabic noun originated from the second form of the Arabic root verb ʻalima (علم), which means "to know". According to a local belief in Kashmir, talim was introduced to them by Persian scholar and Sufi Muslim saint Mir Sayyid Ali Hamadani. The belief notwithstanding, talim might have originated from Kashmir; Amritsar was the only place outside of Srinagar where talim was used, by migrated Kashmiri artisans. == Technique == Whereas carpets are generally woven horizontally, providing weavers with a clear view of the progress they are making in creating designs, in Kashmir, carpets are woven vertically, so the weaver is reliant on the talim. The talim technique forms fabrics by passing the weft thread as per a given script that has design codes. Weavers use talim to weave the desired pattern with planned colours. Talim involves teamwork when applying the technique, as the process of creating intricate fabric designs in weaving begins with the Naqash (designer, who designs using pencils on graphs) meticulously crafting the design on a blank sheet of paper called a naska, and the master, Talim guru, making the colour codes and symbols for weft yarns that would interlace the warp to construct the desired design. He writes on a long strip of paper, in specific symbols, the colour codes, and the number of knots to be woven with each colour. Taraha guru collaborates with talim guru and is known as the artisan responsible for determining the colours. Talim uthana is a process or the act of "picking the codes" from the graph. A clerk called the Talim Navis would record the step-by-step instructions for these numbers and colours, and thousands of low-paid and interchangeable weavers would read or recite the record to carry out the design. Afterward, a talim copyist makes copies, which are needed when multiple looms weave the same product. The script, which has been encoded, is deciphered and translated according to the specific guidelines of weavers in order to incorporate the design that is included within it. Talim has been compared to "hieroglyphics" or as a "notational-cum-cryptographic system", as it is challenging to decipher and is unique to the shawls of Kashmir, which requires expertise to comprehend. According to researcher Gagan Deep Kaur, "The talim is widely held to be a trade secret of the community and has always been fiercely guarded by the owners." Those who use talim for shawl-making do not assign important tasks to women, because of the fear that the technique and knowledge may be divulged to other communities when the women are sent there to be married. The coded cards known as talim in the Kashmiri language were used for creating certain types of patterns in shawl weaving. The talim technique is employed in the creation of kani shawls, which originated from the Kanihama region of the Kashmir valley. Carpet weaving adapted the technique from shawl making. When Kashmiri artisans started to create carpets, they chose to continue using the talim rather than switching to a different method. The resurgence of the carpet industry in Amritsar during the last century resulted in the prevalent use of the talim technique among the local weavers, a majority of whom hailed from the region of Kashmir. === Recitation of codes === Talim was also communicated through recitation accompanied by a melodic chant or song. In traditional weaving practices, the use of chanting was common. The movement of the shuttles was synchronised with the song of the weaver, adding a musical rhythm to the instructions represented through hieroglyphics. The weaver's chant, "Two blue, one red, three yellow, two blue," served as a guide as they wove and replicated the designated pattern. == Usage == The first factories established in Amritsar around 1860 utilised Bokhara designs. However, Kashmiri weavers maintained their traditional techniques and employed the talim, instead of a cartoon, for tying knots. As a result, Amritsar became the second location in the Indian subcontinent to use the talim. The traditional weaving practices are still carried out in some parts of the Indian subcontinent. The exact date when talim was last used in the subcontinent varies depending on the region and the specific weaving community. Indian textile historian Jasleen Dhamija wrote in her 1989 book Handwoven Fabrics of India that there were still some weavers in the Kashmiri village of Kanihama who applied talim in weaving shawls. As of 2022, the carpet weavers in Kashmir were the only remaining users of talim in carpets, according to Zubair Ahmed, director of the Indian Institute of Carpet Technology. The institute aims to preserve traditional Kashmiri carpet designs by digitising talim and training weavers in the technique. == Gallery ==

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  • Business intelligence

    Business intelligence

    Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information to inform business strategies and business operations. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help organizations identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights is assumed to potentially provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, business intelligence is considered most effective when it combines data from the market in which a company operates (external data) with data from internal company sources, such as financial and operational information. When integrated, external and internal data provide a comprehensive view that creates ‘intelligence’ not possible from any single data source alone. Among their many uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts. BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support. == History == The earliest known use of the term business intelligence is in Richard Millar Devens' Cyclopædia of Commercial and Business Anecdotes (1865). Devens used the term to describe how the banker Sir Henry Furnese gained profit by receiving and acting upon information about his environment, prior to his competitors: Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect train of business intelligence. The news of the many battles fought was thus received first by him, and the fall of Namur added to his profits, owing to his early receipt of the news. The ability to collect and react accordingly based on the information retrieved, Devens says, is central to business intelligence. When Hans Peter Luhn, a researcher at IBM, used the term business intelligence in an article published in 1958, he employed the Webster's Dictionary definition of intelligence: "the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal." In 1989, Howard Dresner (later a Gartner analyst) proposed business intelligence as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems." It was not until the late 1990s that this usage was widespread. == Definition == According to Solomon Negash and Paul Gray, business intelligence (BI) can be defined as systems that combine: Data gathering Data storage Knowledge management with analysis to evaluate complex corporate and competitive information for presentation to planners and decision makers, with the objective of improving the timeliness and the quality of the input to the decision process." According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." Under this definition, business intelligence encompasses information management (data integration, data quality, data warehousing, master-data management, text- and content-analytics, et al.). Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack. Some elements of business intelligence are: Multidimensional aggregation and allocation Denormalization, tagging, and standardization Realtime reporting with analytical alert A method of interfacing with unstructured data sources Group consolidation, budgeting, and rolling forecasts Statistical inference and probabilistic simulation Key performance indicators optimization Version control and process management Open item management Forrester distinguishes this from the business-intelligence market, which is "just the top layers of the BI architectural stack, such as reporting, analytics, and dashboards." === Compared with competitive intelligence === Though the term business intelligence is sometimes a synonym for competitive intelligence (because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical focus on company competitors. If understood broadly, competitive intelligence can be considered as a subset of business intelligence. === Compared with business analytics === Business intelligence and business analytics are sometimes used interchangeably, but there are alternate definitions. Thomas Davenport, professor of information technology and management at Babson College argues that business intelligence should be divided into querying, reporting, Online analytical processing (OLAP), an "alerts" tool, and business analytics. In this definition, business analytics is the subset of BI focusing on statistics, prediction, and optimization, rather than the reporting functionality. == Unstructured data == Business operations can generate a very large amount of data in the form of emails, memos, notes from call centers, news, user groups, chats, reports, web pages, presentations, image files, video files, and marketing material. According to Merrill Lynch, more than 85% of all business information exists in these forms; a company might only use such a document a single time. Because of the way it is produced and stored, this information is either unstructured or semi-structured. The management of semi-structured data is an unsolved problem in the information technology industry. According to projections from Gartner (2003), white-collar workers spend 30–40% of their time searching, finding, and assessing unstructured data. BI uses both structured and unstructured data. The former is easy to search, and the latter contains a large quantity of the information needed for analysis and decision-making. Because of the difficulty of properly searching, finding, and assessing unstructured or semi-structured data, organizations may not draw upon these vast reservoirs of information, which could influence a particular decision, task, or project. This can ultimately lead to poorly informed decision-making. Therefore, when designing a business intelligence/DW solution, the specific problems associated with semi-structured and unstructured data must be accommodated, as well as those associated with structured data. === Limitations of semi-structured and unstructured data === There are several challenges to developing BI with semi-structured data. According to Inmon & Nesavich, some of those are: Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats. Terminology – Among researchers and analysts, there is a need to develop standardized terminology. Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data. Couple that with the need for word-to-word and semantic analysis. Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term. (Inmon & Nesavich, 2008) gives an example: "a search is made on the term felony. In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit to an unstructured document is made. But a simple search is crude. It does not find references to crime, arson, murder, embezzlement, vehicular homicide, and such, even though these crimes are types of felonies". === Metadata === To solve problems with searchability and assessment of data, it is necessary to know something about the content. This can be done by adding context through the use of metadata. Many systems already capture some metadata (e.g. filename, author, size, etc.), but more usef

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  • Information Networking Institute

    Information Networking Institute

    Information Networking Institute (INI) is an academic department within the College of Engineering at Carnegie Mellon University. The institute was established in 1989 as the nation's first research and education center devoted to information networking. The INI also partners with research and outreach entities to extend educational and training programs to a broad audience of people using information networking as part of their daily lives. The INI is the educational partner of Carnegie Mellon CyLab, a university-wide, multidisciplinary research center involving more than 50 faculty and 100 graduate students. == Center of Academic Excellence Designations == Through the work of the INI and CyLab, Carnegie Mellon University has been designated by the National Security Agency and the Department of Homeland Security as a National Center of Academic Excellence in Information Assurance/Cyber Defense Education (CAE-IA/CD) and a National Center of Academic Excellence in Information Assurance/Cyber Defense Research (CAE-R). It has also been designated by the NSA and the U.S. Cyber Command as a National Center of Academic Excellence in Cyber Operations (CAE-Cyber Ops). Through these designations, the INI and CyLab participate in the: Federal CyberCorps Scholarship for Service (SFS) Program - Students pursuing graduate degrees in information security (MSIS or MSISPM) are eligible for scholarships under the SFS program. Information Assurance Scholarship Program (IASP) - Students pursuing graduate degrees in information security and seeking careers with the Department of Defense may be eligible for scholarships under the IASP. Capacity Building Program for Faculty from Historically Black and Hispanic Serving Institutions - The INI and CyLab developed a month-long, in-residence summer program to help build information assurance education and research capacity at colleges and universities designated as Minority Serving Institutions – specifically, Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This program is supported through a grant from the National Science Foundation. == Faculty and researchers == Faculty involved in teaching and advising in the INI programs are conducting research in all aspects of information networking and information security. Affiliated research centers are: Carnegie Mellon CyLab SEI's CERT Division == Alumni == The INI has graduated over 1,400 alumni who currently occupy positions in a variety of sectors across industry, government and academia.

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  • Artificial brain

    Artificial brain

    An artificial brain (or artificial mind) is software and hardware with cognitive abilities similar to those of the animal or human brain. Research investigating "artificial brains" and brain emulation plays three important roles in science: An ongoing attempt by neuroscientists to understand how the human brain works, known as cognitive neuroscience. A thought experiment in the philosophy of artificial intelligence, demonstrating that it is possible, at least in theory, to create a machine that has all the capabilities of a human being. A long-term project to create machines exhibiting behavior comparable to those of animals with complex central nervous system such as mammals and most particularly humans. The ultimate goal of creating a machine exhibiting human-like behavior or intelligence is sometimes called strong AI. An example of the first objective is the project reported by Aston University in Birmingham, England where researchers are using biological cells to create "neurospheres" (small clusters of neurons) in order to develop new treatments for diseases including Alzheimer's, motor neurone and Parkinson's disease. The second objective is a reply to arguments such as John Searle's Chinese room argument, Hubert Dreyfus's critique of AI or Roger Penrose's argument in The Emperor's New Mind. These critics argued that there are aspects of human consciousness or expertise that can not be simulated by machines. One reply to their arguments is that the biological processes inside the brain can be simulated to any degree of accuracy. This reply was made as early as 1950, by Alan Turing in his classic paper "Computing Machinery and Intelligence". The third objective is generally called artificial general intelligence by researchers. However, Ray Kurzweil prefers the term "strong AI". In his book The Singularity is Near, he focuses on whole brain emulation using conventional computing machines as an approach to implementing artificial brains, and claims (on grounds of computer power continuing an exponential growth trend) that this could be done by 2025. Henry Markram, director of the Blue Brain project (which is attempting brain emulation), made a similar claim (2020) at the Oxford TED conference in 2009. == Approaches to brain simulation == W. Ross Ashby's pioneering work in cybernetics provided an early mathematical framework for understanding adaptive brain-like systems. In his 1952 book Design for a Brain, Ashby proposed that the brain could be modeled as an ultrastable system that maintains equilibrium through continuous adaptation to environmental perturbations. His approach used differential equations and state-space models to describe how neural systems could exhibit purposeful behavior through feedback mechanisms. Ashby's homeostat, a physical machine built in 1948, demonstrated these principles through an electromechanical device with four interconnected units that automatically adjusted their parameters to maintain stability when disturbed. The homeostat represented one of the first attempts to build an artificial system exhibiting brain-like adaptive behavior, influencing subsequent work in adaptive systems, neural networks, and artificial intelligence. Although direct human brain emulation using artificial neural networks on a high-performance computing engine is a commonly discussed approach, there are other approaches. An alternative artificial brain implementation could be based on Holographic Neural Technology (HNeT) non linear phase coherence/decoherence principles. The analogy has been made to quantum processes through the core synaptic algorithm which has strong similarities to the quantum mechanical wave equation. EvBrain is a form of evolutionary software that can evolve "brainlike" neural networks, such as the network immediately behind the retina. In November 2008, IBM received a US$4.9 million grant from the Pentagon for research into creating intelligent computers. The Blue Brain project is being conducted with the assistance of IBM in Lausanne. The project is based on the premise that it is possible to artificially link the neurons "in the computer" by placing thirty million synapses in their proper three-dimensional position. Some proponents of strong AI speculated in 2009 that computers in connection with Blue Brain and Soul Catcher may exceed human intellectual capacity by around 2015, and that it is likely that we will be able to download the human brain at some time around 2050. While Blue Brain is able to represent complex neural connections on the large scale, the project does not achieve the link between brain activity and behaviors executed by the brain. In 2012, project Spaun (Semantic Pointer Architecture Unified Network) attempted to model multiple parts of the human brain through large-scale representations of neural connections that generate complex behaviors in addition to mapping. Spaun's design recreates elements of human brain anatomy. The model, consisting of approximately 2.5 million neurons, includes features of the visual and motor cortices, GABAergic and dopaminergic connections, the ventral tegmental area (VTA), substantia nigra, and others. The design allows for several functions in response to eight tasks, using visual inputs of typed or handwritten characters and outputs carried out by a mechanical arm. Spaun's functions include copying a drawing, recognizing images, and counting. There are good reasons to believe that, regardless of implementation strategy, the predictions of realising artificial brains in the near future are optimistic. In particular brains (including the human brain) and cognition are not currently well understood, and the scale of computation required is unknown. Another near term limitation is that all current approaches for brain simulation require orders of magnitude larger power consumption compared with a human brain. The human brain consumes about 20 W of power, whereas current supercomputers may use as much as 1 MW—i.e., an order of 100,000 more. == Artificial brain thought experiment == Some critics of brain simulation believe that it is simpler to create general intelligent action directly without imitating nature. Some commentators have used the analogy that early attempts to construct flying machines modeled them after birds, but that modern aircraft do not look like birds.

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  • Social media use in the financial services sector

    Social media use in the financial services sector

    Social media in the financial services sector refers to the use of social media by the financial services sector to promote and distribute financial services. Social media is used in various aspects of the financial industry including customer service, marketing, and product development. It has enabled financial institutions to extend their reach through direct and real-time communication with customers, fostering more personal connections. It also allows individuals to talk to other individuals creating lending and trading via social groups as well as developing new financial services by fintech startup companies. In terms of marketing, social media is utilized by both traditional financial companies as well as disruptive fintech companies such as peer-to-peer lending (P2P) companies. The financial industry has used information technology since its inception in the 1960s and social media fits in with this ongoing development. Larger, traditional financial firms have integrated social media into their marketing strategies. Companies in the financial sector are subject to strict regulations that include how they use social media. In the United States, the Financial Industry Regulatory Authority (FINRA) is a key regulator that sets rules how financial firms can interact with consumers. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that financial advice is not provided by unqualified personnel, such as influencers. == History == In 2003, at the beginning of social media development, MySpace was founded as a "social networking service." It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. They were joined by Facebook and in 2010 by Instagram. Financial service firms were initially slow to adapt to promotion via social media but soon joined other big firms after they saw the success other industries had in engaging with younger people. == Uses == === Branding === While companies are able to connect with more people remotely through providing online financial services, their branding strategy has shifted from customized to standardized. Prior to the outbreak of technology, most banks used customized branding where they targeted only customers in their regions. Businesses can now use technology to operate beyond their geographic location and maintain a consistent image across multiple countries with standardized branding. By being able to extend a consistent brand reputation across a wider geographic location, financial services companies can take advantage of economies of scale in advertising cost, lower administrative complexity, lower entry into new markets, and improved cross-border learning within the company. === Customer engagement === Online banking reduced face-to-face interaction between customers and their banks. Most banking transactions can now be conducted online or through mobile devices, rather than at a local branch with a teller. Social media provides a channel for firms to maintain personal contact with customers, replicating some of the interaction that was previously available at local branches. For example, a bank's Facebook page may feature an employee profile describing their job duties, which serves to present a more human face for larger institutions. === Lending === Social media is a core marketing channel for online peer-to-peer lending as well as small business lenders. Since these companies operate exclusively online, it makes sense for them to market online through social media channels. They are able to grow and find new lenders and buyers by utilizing social networks. === Trading === Social trading is an alternative way of analyzing financial data by looking at what other traders are doing and comparing, copying and discussing their techniques and strategies. Prior to the advent of social trading, investors and traders were relying on fundamental or technical analysis to form their investment decisions. Using social trading investors and traders could integrate into their investment decision-process social indicators from trading data-feeds of other traders. Investors also use platform like Reddit, Signal messaging or WeChat to create social communities to discuss investments and finance. In some cases they use this to join together using meme stocks to move financial markets, such as the 2021 GameStop short squeeze incident. They can also use social groups to launch and promote new products such as cryptocurrencies. Investing application like WeBull incorporate a forum style messaging system on each stock that is available for trading. Financial brokers such as Fidelity Investments, Interactive Brokers, and E-Trade have moved to incorporate community features in their investment apps. == Regulations == The use of social media by investors and financial services professionals for business purposes is subject to regulatory oversight, in the United States this is done primarily by the Financial Industry Regulatory Authority (FINRA). FINRA's rules, designed to protect investors from misleading information in all communications and this also applies to social media communications. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that advice is not provided by unqualified personnel, such as influencers and bank staff acting in a personal capacity. Financial firms have to maintain books and records of all interaction with customers and this includes social media. == New products and services == Social media has created entirely new products for the financial services sector, revolutionizing products and developing new industries through the merging of social technology and financial services. Fintech startups use social media to promote products to get them established. Several developing nations have used social media to leapfrog traditional financial technology; for example, WeChat Pay, which developed from the Chinese WeChat social media platform, became a major payment system in China within a few years. In 2015, according to consulting firm Accenture, 390 million people in China had registered to use mobile banking. This figure is more than the population of the United States. In the United States, the fintech company Venmo combines technology and financial services on a social platform. Other financial technology companies that have used social media to develop or promote financial products include: Lending Club – One of the first peer-to-peer lending businesses OnDeck Capital – A US online-only lending business Funding Circle – A UK-based online lending company Wise – A global online money transfers company Kabbage – A US online unsecured loan company later acquired by American Express Avant – A US online unsecured loan company Zopa – A UK online neobank providing peer-to-peer lending == Risks == === Reputational damage === Due to the real-time nature of social media, financial services companies can be impacted by potential reputational issues. Any negative experience by customers can easily be shared online and could become a viral phenomenon, those comments could likely have a detrimental effect on the company’s stock price and reputation. On the other hand, any positive experience a customer has can also be shared online. However, positive experiences are much less likely to become viral. === Scams === The nature of social media makes it easy to target individuals without being seen by the wider community, this allows scammers to target individuals. Example include romance scams such as the pig butchering scam where an individual is tricked to transfer funds or assets to the scammer over social media making it hard for law enforcement to track them or recover funds. === Customer privacy === Customer privacy is important for the financial services industry. It is critical that customer information such as a bank account numbers and other personal information is kept private. However, this information can be leaked if for example, a customer is unhappy with a bank’s service, they may tweet at the bank expressing their frustrations and include their name and account number.

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  • TRAME

    TRAME

    TRAME (TRAnsmission of MEssages) was the name of the second computer network in the world similar to the internet to be used in an electric utility. Like the internet, the base technology was packet switching; it was developed by the electric utility ENHER in Barcelona. It was deployed by the same utility, first in Catalonia and Aragón, Spain, and later in other places. Its development started in 1974 and the first routers, called nodes at that time, were deployed by 1978. The network was in operation until 2016 (38 years) with successive technological software and hardware updates. == Beginnings == In 1974, packet switching was a technology known only in research circles. The concept began in 1968 in association with the United States' Advanced Research Projects Agency (ARPA) research project ARPANET. The idea of applying the packet switching concept to electric utilities control communication networks first appeared in 1974 when the Swedish power utility Vattenfall started to create its TIDAS packet-switching network and was followed by the Spanish electric utility ENHER, which aimed to telecontrol and automate its high-voltage power grid. For this purpose, ENHER created a specific team of people to develop both the packet-switching network and the supervisory control and data acquisition (SCADA) system, also called the telecontrol system. By 1978 the first four TRAME routers were available and by 1980, eight of them were deployed and operating. The printed circuit boards (PCBs) controlling the communication lines were connected to a shared memory PCB allowing them to exchange data and messages. The project was developed together with its main initial application, the Telecontrol or SCADA system SICL (Sistema Integral de Control Local) with which initially they shared a very similar hardware. The maximum link capacity was 9600 bit/s, which in 1980 was the maximum possible on a 4 kHz wide voice channel at the time. These channels were the basic unit of the then-analog communication systems in use. By that time power utilities used either telephone calls or low speed (below 1200bit/s) dedicated links for telecontrol, typically shared among ten high-voltage electrical substations. == Services == The basic service provided by the TRAME network was SCADA or Telecontrol to automate the high-voltage power grid, thus improving operational efficiency, which was until then operated manually with telephone communication between human operators. Each TRAME router was associated with one or more remote terminal units (RTUs) of the SICL telecontrol system. It also had connected screens, and later PCs, located in electrical substations to interchange messages between them and with the Control Center located in the well-known Casa Fuster in Barcelona. It was a kind of predecessor to today's e-mail. Later, in the 1990s, other protocols (X.25, IP) were developed to include corporate information technology (IT) terminals, company physical surveillance systems and other services. Additionally, applications and terminals were developed for the transmission of voice and video over the TRAME network. == Protocols == The TRAME routing system, like that of the original ARPANET, was based on the Bellman-Ford algorithm but with "split-horizon" as in the Swedish TIDAS network, but with an original improvement. This protocol allows optimal paths to be found in meshed networks for each packet to be transmitted, allowing the shared use of the same network by multiple services. In contrast, traditional circuit-switched technology used to establish dedicated circuits for each service or communication. The addressing of routers and terminals used a proprietary system with a 16-bit address; it would be the equivalent of the well-known IP (Internet Protocol) version 4 (IPv4), still in use on the internet today, which uses 32-bit addresses. It is necessary to take into account that in 1978, the IPv4 protocol did not yet exist since the IPv4 version used on the internet did not appear until 1981, and in fact, did not reach the general public until much later. The line protocols were also proprietary and were called UCL (Unidad de Control de Línea, 'line control unit'), which linked the routers together, and UTR (Unión TRAME-Remotas), the access protocol. They were designed to offer the highest quality of service required by the telecontrol/SCADA function in terms of data integrity and availability set by the International Electrotechnical Commission (IEC) IEC-870-5-1 and ANSI C37.1. standards, and because the protocol used at the time in corporate computer networks, HDLC (high-level data link control), did not offer enough quality for critical industrial applications. Later on, other protocols like X.25 and IP were also made compatible with the aforementioned TRAME protocols. In 2000, the UTR protocol was replaced by the international standard IEC 60870- 5-101/104. Initially network flow control was based on the management of eight data priorities in head-of-the-line (HOL) waiting queues. Later and after some experimentation, a flow control method based on a bit indicating route congestion and management of the gap between packets when accessing the network was adopted. This required measuring the capacity of the route bottleneck. An end-to-end protocol was also added for some flows requiring order preservation like X.25. == Evolution == To last for 38 years, the technology had to endure intense evolution. There were essentially four TRAME generations which are summarized in the table. A description of the four generations of TRAME is provided below. === TRAME 1 === The project began in 1974 and in 1978 a first network with four routers was already installed and in operation at the electric utility ENHER. In 1980, the network had eight nodes in operation (see Figure I). The hardware was based on the Zilog Z80 processor and had a multiprocessor structure with 16 processors sharing a common memory. The software was developed at ENHER's headquarters located in the well-known Casa Fuster, Passeig de Gràcia, 132, Barcelona, using the Z80 assembly language. Beyond 1980 the software began to be written in C programming language and an HP64000 Logic Development System emulator was used for the purpose. The hardware was produced by ISEL, an INI (Instituto Nacional de Indústria) company. The routing system was a variant of Bellman-Ford with split-horizon. It was an improvement of the original ARPA network routing system consisting of an original update procedure which allowed for a faster reaction to changes. The distance function was the number of packets in the output waiting queues plus one. The line protocols (UCL for internal lines linking routers and UTR for accessing the network) were designed to meet the stringent requirements set for telecontrol (SCADA) of high-voltage power networks (IEC-870-5-1 and ANSI C37.1 standards). At the OSI transport layer, windows with a width of 1 to 8, depending on the required service, residing in the terminals were used. Initially, addresses were only 14 bits long to address both the routers (called nodes by then) and the devices connected to them. They were made up of two fields, an 8-bit field to address the router and a 6-bit sub-address to address the terminals connected to it. The node address was assigned to the nodes and not to the ends of the links as in the internet. The basic advantages of TRAME over other technologies used in electric utilities at the time were in part due to the packet technology itself: ability to manage any network topology, automatic adaptability to topological and traffic changes, integration of different link technologies (digital or analog) and capacities in a single network, open and decentralized intercommunicability between users and devices, simultaneous communication with several users and locations from a single physical connection, and integrated network supervision. In fact, the network was provided from its inception with a supervision center consisting of a computer and a synoptic board located at the company's headquarters (see Figure II). But other advantages were due to the specific design of TRAME: high data integrity, priority support for packets, and ease of including special protocols such as the many SCADA protocols in use at that time. All of the above resulted in improved quality of service, especially with respect to data availability and data integrity, and in the integration of services in a single network. Part of the evolution of its deployment can be seen in Figures II to IV. === TRAME 2 === In 1990, TRAME 2 was fully deployed and TRAME 1 was replaced. The processor of the new hardware was Intel 80286 and the hardware structure and external appearance of the routers was very similar to that of TRAME 1. The software was written in C and the above-mentioned emulator continued to be used. Improvements over TRAME 1 were the introduction of the standardized X.25 access protocol

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  • Stegomalware

    Stegomalware

    Stegomalware is a form of malicious software that leverages steganography techniques to conceal its code, configuration data, or command-and-control (C&C) communications within seemingly benign digital media such as images, audio files, videos, documents, or network traffic. It typically embeds encrypted or obfuscated payloads into digital media and only extracts and executes them at runtime, which makes traditional signature-based and sandbox-based detection significantly more difficult. Stegomalware has been observed in attacks ranging from advanced persistent threats (APTs) to financially motivated cybercrime, and is now the subject of dedicated academic surveys, research projects, and international law-enforcement initiatives. The key distinction between stegomalware and traditional obfuscated malware lies in the encoding location. After obfuscation, malicious code remains present within the executable and can theoretically be discovered through static analysis. In contrast, stegomalware hides the payload entirely within a cover medium (image, audio, etc.), remaining invisible until the malware dynamically extracts and executes it at runtime. == History == The term stegomalware was formally introduced by researchers Águila, Laskov, and others in the context of mobile malware and presented at the Inscrypt (Information Security and Cryptology) conference in 2014. This marked the first academic formalization of the concept, though earlier work had already identified that botnets and mobile malware could use steganography and covert channels for command-and-control communication over probabilistically unobservable channels. Since its introduction, stegomalware has evolved from a theoretical concern to a documented threat. In 2011, the APT operation known as "Operation Shady RAT" became one of the first documented cases of stegomalware in the wild, using digital images to hide Internet Protocol addresses and command-and-control server addresses. The same year, the Duqu malware (targeting industrial manufacturers) embedded victim data into JPEG image files before exfiltration, making the data transfer virtually undetectable to network-level security tools. From 2014 onwards, stegomalware became more prevalent in organized cybercrime and advanced persistent threat campaigns. Notable examples include Zeus/Zbot, which masked configuration data in images; Gatak/Stegoloader, which hid shellcode in PNG files; TeslaCrypt, which embedded C&C commands in JPEGs; and Cerber, which concealed ransomware payloads within images. By the 2010s, stegomalware had become established as a preferred evasion technique for espionage, financial theft, and ransomware distribution campaigns. Recent surveys (2020–2025) document that stegomalware has increasingly been exploited by adversaries targeting banks, enterprises, government agencies, educational institutions, and internet users via malvertising campaigns. The technique is now considered a sophisticated method of attack worthy of dedicated international law-enforcement attention. == Technical Characteristics and Definitions == Stegomalware operates through a three-component architecture: Stegotext (R): An innocent-looking digital asset (image, audio file, etc.) into which the malicious payload is embedded. Secret key (sk): A key used by the embedding and extraction algorithms, typically hardcoded into the malware. Payload (p): The actual malicious code, configuration data, or C&C commands hidden within the stegotext. The malware extracts the payload at runtime using the secret key and either executes it directly or uses it to download additional stages of the attack. Stegomalware can be classified into several types based on deployment method: Type 0 (Autonomous): Both the stegotext and extraction algorithm are embedded within the malware application itself. The malicious payload is extracted and executed locally without external communication. Type I (Update): The stegotext and secret key are downloaded from a remote server at runtime; only the extraction algorithm is included in the malware. This variant is more flexible, allowing attackers to push updated payloads. Type II (External Algorithm): Neither the stegotext nor the extraction algorithm are distributed with the malware; both are fetched from an attacker-controlled infrastructure, providing maximum flexibility and evasion. == Steganography techniques == === Spatial domain methods === Stegomalware predominantly uses steganographic methods designed for images, as images are the most common cover medium in the wild. The most basic spatial domain technique is Least Significant Bit (LSB) substitution, which replaces the least significant bits of pixel color values with payload bits. While simple and easy to implement, LSB is also relatively easy to detect through statistical analysis. More sophisticated spatial domain techniques include: HUGO (High Undetectable steGO) (2010): Minimizes detectable distortion by distributing the payload across multiple pixels, achieving embedding capacity with reduced statistical footprint. WOW (Wavelet Obtained Weights) (2012): Embeds data preferentially in textured regions of images where modifications are less perceptually noticeable. UNIWARD (Universal Wavelet Relative Distortion) (2014): Uses a universal distortion function applicable to multiple image formats, balancing payload capacity with undetectability. HILL (2014): Applies high-pass and low-pass filters to identify robust embedding regions. MiPOD (Minimizing the Power of Optimal Detector) (2016): Designed to minimize the power of theoretical optimal steganalysis detectors. === Transform domain methods === Transform domain techniques convert images into the frequency domain (e.g., using DCT or DWT) before embedding, allowing for more robust hiding in JPEG and other compressed formats: Embedding in DCT coefficients (used in JPEG compression) Embedding in DWT coefficients (used in lossless formats) Spread spectrum techniques, which distribute the payload across many frequency components Transform domain methods are generally more resistant to noise, compression, and image transformations than spatial methods. === Generative adversarial network (GAN) methods === Recent advances in machine learning have introduced GAN-based steganography, where a generative model produces stego images that minimize detectable artifacts: SGAN (Steganographic GAN) (2017): First GAN applied to steganography, using a generator, discriminator, and steganalysis network. ASDL-GAN (2017): Performs automatic steganographic distortion learning at the pixel level. SteganoGAN (2019): Improves upon earlier GAN models, achieving higher embedding capacity and robustness. HiGAN (Hiding Images GAN) (2020): Enables hiding one image within another while maintaining visual plausibility. GAN-based approaches are more resilient to standard steganalysis attacks but remain an emerging threat requiring further research. == Notable malware campaigns == Stegomalware has been documented in numerous high-profile cyber attacks and campaigns. Notable examples include: Operation Shady RAT (2011): Used digital images to hide command-and-control server addresses in targeted espionage. Duqu (2011): Embedded victim data into JPEG files to exfiltrate industrial control system information. Zeus/Zbot (2014): Masked banking configuration data inside JPEG files exploited via malvertising. Gatak/Stegoloader (2015): Hid shellcode in PNG files for software licensing attacks and bot command execution. TeslaCrypt (2015): Embedded C&C commands and ransomware keys in JPEG images. Cerber (2016): Concealed executable ransomware code in JPEG files distributed via phishing. DNSChanger (2016): Embedded malicious code in PNG files for DNS hijacking campaigns. Sundown Exploit Kit (2017): Distributed exploit code in PNG files via malvertising. AdGholas (2017): Used JPEG steganography to distribute ransomware via malvertising. Synccrypt (2017): Hidden ransomware components in JPEG-steganographic encrypted archives. ZeroT/PlugX (2017): Hid Remote Access Trojan payloads in BMP files for espionage. Loki Bot (2018): Concealed malware installers in JPEG and video files. Waterbug (APT28) (2019): Injected malicious DLLs into WAV audio files. Shlayer (macOS adware) (2019): Hid malicious URLs in JPEG files via malvertising. === Attack vectors === The most common attack vectors for stegomalware include: Phishing emails with malicious attachments or links Malvertising campaigns using malicious banner advertisements Exploit kits through compromised or malicious websites Legitimate application vulnerabilities (e.g., watering-hole attacks) Fake software distribution (cracked software, keygen tools) === Exploitation stages === Stegomalware typically serves one or more roles in attack lifecycles: Payload delivery: Stego images contain full executable code or shellcode. C&C communication: Hidden data contains server addresses or command instructio

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  • Hierarchical navigable small world

    Hierarchical navigable small world

    Hierarchical navigable small world (HNSW) is an algorithm for approximate nearest neighbor search. It is used to find items that are similar to a query item in a large collection, without comparing the query with every item one by one. The algorithm is commonly used for searching vector data. In these systems, an item such as a document, image, song, or user profile is represented by a list of numbers called a vector. Items with similar vectors are treated as similar according to the model that produced the vectors. HNSW provides a way to search these vectors quickly, especially in large datasets. HNSW stores vectors in a graph. Each vector is a node, and links connect it to some nearby vectors. The graph has several layers: upper layers contain fewer nodes and act like a rough map, while the bottom layer contains all nodes and gives a more detailed view. A search starts in an upper layer, follows links toward nodes that are closer to the query, and then repeats the process in lower layers until it finds a set of likely nearest neighbors. == Background == The nearest neighbor search problem asks which items in a dataset are closest to a query item. A direct search can compare the query with every item in the dataset, but this becomes slow when the dataset is large. Exact search methods based on spatial trees, such as the k-d tree and R-tree, can also become less effective for high-dimensional data, a problem often associated with the curse of dimensionality. Approximate nearest neighbor methods trade some exactness for speed or lower resource use. Instead of always guaranteeing the exact closest item, they try to return close items quickly. Other approximate methods include locality-sensitive hashing and product quantization. HNSW builds on research into small-world networks and navigable graphs. In a small-world graph, most nodes can be reached from other nodes through a short chain of links. In a navigable graph, a search procedure can use local information to move toward a target. Jon Kleinberg's work on navigation in small-world networks is an important example of this research area. Later work studied ways to add links that make graphs easier to navigate greedily. The HNSW algorithm extends earlier navigable small world methods for similarity search by adding a hierarchy of graph layers. This hierarchy helps the algorithm find a good region of the graph before doing a more detailed search in the bottom layer. == Algorithm == HNSW is based on a proximity graph. In this graph, nearby vectors are connected by edges. The algorithm uses these edges to move through the dataset, rather than scanning every vector. The graph is hierarchical. Every vector appears in the bottom layer. Some vectors are also placed in higher layers, with fewer vectors appearing as the layers go upward. The upper layers allow long-range movement across the dataset, while the lower layers allow a more detailed search near promising candidates. A typical search proceeds as follows: The search begins from an entry point in the highest layer. At each step, the algorithm looks at neighboring nodes and moves to a neighbor that is closer to the query. When it cannot find a closer neighbor in that layer, it moves down to the next layer. In the bottom layer, it explores a wider set of candidate nodes and returns the nearest candidates found. This search strategy is often described as greedy navigation. The algorithm repeatedly chooses locally better nodes, using the graph structure to approach the query point. == Construction and parameters == The HNSW graph is built incrementally. When a new vector is inserted, the algorithm assigns it a maximum layer, searches for nearby existing nodes, and connects the new node to selected neighbors in each layer where it appears. Implementations usually expose parameters that control the trade-off between speed, accuracy, memory use, and construction time. A higher number of graph connections can improve recall but requires more memory. A larger search candidate list can improve accuracy but makes queries slower. A larger construction candidate list can improve the quality of the graph but makes index building slower. Because HNSW is approximate, its results are not always identical to a full exact search. Its practical performance depends on the dataset, distance measure, implementation, and parameter settings. Benchmarking studies have found HNSW-based libraries to be strong performers among approximate nearest neighbor methods, although worst-case performance can differ from performance on common benchmark datasets. == Use in vector search systems == HNSW is used as an index in systems that store and search high-dimensional vectors. These systems include vector databases, search engines, and database extensions. Typical uses include semantic search, recommender systems, image similarity search, and retrieval-augmented generation. Several software projects implement or support HNSW. Libraries include hnswlib, which is associated with the original HNSW authors, and FAISS. Database and search systems that document HNSW support include Apache Lucene, Chroma, ClickHouse, DuckDB, MariaDB, Milvus, pgvector, Qdrant, and Redis.

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  • Simply Local

    Simply Local

    Simply Local is a decentralized community social networking and neighborhood broadcasting service developed by Simply Local, based in New Delhi. The app is used as a tool by residents to bridge the information gap and know what is happening in the locality. Simply Local creates private geo-fenced networks for people living in an area and provides social and community related services within that network. The user doesn’t post to a single person but broadcasts to a chosen community. One of its primary purposes is also to connect citizens to their elected representatives. Each community is independent of the other and information shared remains telescoped to that particular community. The app has been designed to maintain privacy and security of users and provides decentralized social networking in the sense that it forms an owner-independent, micro community, which is not connected with the world outside. Simply Local is available on Android Play and iOS App Store. It is available in two languages - English and Hindi. Simply Local’s founder and CEO is Nikhil Bapna. == History == 2020 May: Included as a Top 5 Useful App by Zee News. 2020: Used to connect candidates with local residents during the Delhi assembly elections. 2019: Renamed from Gadfly to its current name. 2018: Used for Karnataka State Elections to get detailed information on candidates. 2017: Launched under the name Gadfly as a tool to connect citizens with their elected representatives.

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  • Social bot

    Social bot

    A social bot, refers to fully or partially automated social media accounts designed to perform most regular users’ actions, such as liking, posting content, and chatting with other users. Although their levels of autonomy vary, and often include a human-in-the-loop, social bots can use artificial intelligence to perform social media actions and can use large language models to mimic human dialogue. Social bots can operate alone or in groups that coordinate messaging as part of a network of coordinated inauthentic behavior. Social bots are often used to perform ad fraud by artificially boosting viewership and engagement metrics and to spread disinformation on social media. == Uses == Social bots are used for a large number of purposes on a variety of social media platforms, including Twitter, Instagram, Facebook, and YouTube. One common use of social bots is to inflate a social media user's apparent popularity, usually by artificially manipulating their engagement metrics with large volumes of fake likes, reposts, or replies. Social bots can similarly be used to artificially inflate a user's follower count with fake followers, creating a false perception of a larger and more influential online following than is the case. The use of social bots to create the impression of a large social media influence allows individuals, brands, and organizations to attract a higher number of human followers and boost their online presence. Fake engagement can be bought and sold in the black market of social media engagement. Corporations typically use automated customer service agents on social media to affordably manage high levels of support requests. Social bots are used to send automated responses to users’ questions, sometimes prompting the user to private message the support account with additional information. The increased use of automated support bots and virtual assistants has led to some companies laying off customer-service staff. Social bots are also often used to influence public opinion. Autonomous bot accounts can flood social media with large numbers of posts expressing support for certain products, companies, or political campaigns, creating the impression of organic grassroots support. This can create a false perception of the number of people who support a certain position, which may also have effects on the direction of stock prices or on elections. Messages with similar content can also influence fads or trends. Many social bots are also used to amplify phishing attacks. These malicious bots are used to trick a social media user into giving up their passwords or other personal data. This is usually accomplished by posting links claiming to direct users to news articles that would in actuality direct to malicious websites containing malware. Scammers often use URL shortening services such as TinyURL and bit.ly to disguise a link's domain address, increasing the likelihood of a user clicking the malicious link. The presence of fake social media followers and high levels of engagement help convince the victim that the scammer is in fact a trusted user. Social bots can be a tool for computational propaganda. Bots can also be used for algorithmic curation, algorithmic radicalization, and/or influence-for-hire, a term that refers to the selling of an account on social media platforms. == History == Bots have coexisted with computer technology since the earliest days of computing. Social bots have their roots in the 1950s with Alan Turing, whose work focused on machine intelligence with the development of the Turing Test. The following decades saw further progress made towards the goal of creating programs capable of mimicking human behavior, notably with Joseph Weizenbaum’s creation of ELIZA. Considered to be one of the first Chatbots, ELIZA could simulate natural conversations with human users through pattern matching. Its most famous script was DOCTOR, a simulation of a Rogerian psychotherapist that was programmed to chat with patients and respond to questions. With the growth of social media platforms in the early 2000s, these bots could be used to interact with much larger user groups in an inconspicuous manner. Early instances of autonomous agents on social media could be found on sites like MySpace, with social bots being used by marketing firms to inflate activity on a user’s page in an effort to make them appear more popular. Social bots have been observed on a large variety of social media websites, with Twitter being one of the most widely observed examples. The creation of Twitter bots is generally against the site’s terms of service when used to post spam or to automatically like and follow other users, but some degree of automation using Twitter’s API may be permitted if used for “entertainment, informational, or novelty purposes.” Other platforms such as Reddit and Discord also allow for the use of social bots as long as they are not used to violate policies regarding harmful content and abusive behavior. Social media platforms have developed their own automated tools to filter out messages that come from bots, although they cannot detect all bot messages. == Legal regulation == Due to the difficulty of recognizing social bots and separating them from "eligible" automation via social media APIs, it is unclear how legal regulation can be enforced. Social bots are expected to play a role in shaping public opinion by autonomously acting as influencers. Some social bots have been used to rapidly spread misinformation, manipulate stock markets, influence opinion on companies and brands, promote political campaigns, and engage in malicious phishing campaigns. In the United States, some states have started to implement legislation in an attempt to regulate the use of social bots. In 2019, California passed the Bolstering Online Transparency Act (the B.O.T. Act) to make it unlawful to use automated software to appear indistinguishable from humans for the purpose of influencing a social media user's purchasing and voting decisions. Other states such as Utah and Colorado have passed similar bills to restrict the use of social bots. The Artificial Intelligence Act (AI Act) in the European Union is the first comprehensive law governing the use of Artificial Intelligence. The law requires transparency in AI to prevent users from being tricked into believing they are communicating with another human. AI-generated content on social media must be clearly marked as such, preventing social bots from using AI in a manner that mimics human behavior. == Detection == The first generation of bots could sometimes be distinguished from real users by their often superhuman capacities to post messages. Later developments have succeeded in imprinting more "human" activity and behavioral patterns in the agent. With enough bots, it might be even possible to achieve artificial social proof. To unambiguously detect social bots as what they are, a variety of criteria must be applied together using pattern detection techniques, some of which are: cartoon figures as user pictures sometimes also random real user pictures are captured (identity fraud) reposting rate temporal patterns sentiment expression followers-to-friends ratio length of user names variability in (re)posted messages engagement rate (like/followers rate) analysis of the time series of social media posts Social bots are always becoming increasingly difficult to detect and understand. The bots' human-like behavior, ever-changing behavior of the bots, and the sheer volume of bots covering every platform may have been a factor in the challenges of removing them. Social media sites, like Twitter, are among the most affected, with CNBC reporting up to 48 million of the 319 million users (roughly 15%) were bots in 2017. Botometer (formerly BotOrNot) is a public Web service that checks the activity of a Twitter account and gives it a score based on how likely the account is to be a bot. The system leverages over a thousand features. An active method for detecting early spam bots was to set up honeypot accounts that post nonsensical content, which may get reposted (retweeted) by the bots. However, bots evolve quickly, and detection methods have to be updated constantly, because otherwise they may get useless after a few years. One method is the use of Benford's Law for predicting the frequency distribution of significant leading digits to detect malicious bots online. This study was first introduced at the University of Pretoria in 2020. Another method is artificial-intelligence-driven detection. Some of the sub-categories of this type of detection would be active learning loop flow, feature engineering, unsupervised learning, supervised learning, and correlation discovery. Some operations of bots work together in a synchronized way. For example, ISIS used Twitter to amplify its Islamic content by numerous orchestrated accounts which further pushed an item to the Hot List news, thus further a

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