AI Art Generator From Image

AI Art Generator From Image — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

CloudHealth Technologies

CloudHealth Technologies, now CloudHealth by VMware, is a software company based in Boston, Massachusetts. The company provides cloud computing services related to cost management, governance, automation, security, and performance. == History == CloudHealth Technologies was founded by Joe Kinsella in 2012. Dan Phillips joined as CEO and co-founder in late 2012, and Dave Eicher joined as co-Founder in January 2013. In May 2016, the company announced plans to expand from its Boston headquarters with branch offices in San Francisco, London, Washington, D.C., Sydney, Amsterdam, Tel Aviv, and Singapore. Headquarters moved in Boston from Fort Point to 100 Summer Street in the Spring of 2018, tripling in square footage. In September 2017, Tom Axbey—who was previously at Rave Mobile Safety—joined as the new CEO and President. VMware announced its intention to acquire CloudHealth Technologies on August 27, 2018. The acquisition is "part of the information technology company's continued push into cloud-based software services" according to Reuters. The deal closed on October 4, 2018, and was reported to be in excess of $500 million. == Technology == Delivered through a software as a service (SaaS) model, CloudHealth Technologies's platform collects and analyzes data from cloud computing services and other IT environments so clients can report on costs, inform their business models, and project future trends. CloudHealth Technologies is compatible with Amazon Web Services, Microsoft Azure, Google Cloud Platform, multicloud, and hybrid cloud environments. CloudHealth Technologies has received Amazon Web Services(AWS) Education Competency status, AWS Migration Competency status and achieved SOC 2 Type 2 Compliance. == Funding == As of June 2017, CloudHealth Technologies has raised a total of $85.7 million through four rounds of funding. In March 2013, CloudHealth Technologies announced that it had secured $4.5 million in Series A funding. This round was led by .406 Ventures and Sigma Prime Ventures. In January 2015, CloudHealth Technologies secured $12 million in Series B funding. This round was led by Scale Venture Partners, .406 Ventures, and Sigma Prime Ventures, and was followed by a $3.2 million extension round. In May 2016, CloudHealth Technologies announced $20 million in Series C funding, led by Sapphire Ventures, .406 Ventures, Scale Venture Partners and Sigma Prime Ventures. In June 2017, CloudHealth Technologies secured $46 million in Series D funding led by Kleiner Perkins Caufield & Byers with participation from Meritech Capital Partners, Sapphire Ventures, 406 Ventures, and Scale Venture Partners. == Competition == As of March 2023, CloudHealth Technologies competes with Cloudability by Apptio and CloudCheckr by NetApp.
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Virtual influencer

A virtual influencer, sometimes described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of online human "influencers". Most virtual influencers are designed using computer graphics and motion capture technology to resemble real people in realistic situations. Common derivatives of virtual influencers include VTubers, which broadly refer to online entertainers and YouTubers who represent themselves using virtual avatars instead of their physical selves. == History == Virtual influencers are fundamentally synonymous with virtual idols, which originate from Japan's anime and Japanese idol culture that dates back to the 1980s. The first virtual idol created was Lynn Minmay, a fictional singer and main character of the anime television series Super Dimension Fortress Macross (1982) and the animated film adaptation Macross: Do You Remember Love? (1984). Minmay's success led to the production of more Japanese virtual idols, such as EVE from the Japanese cyberpunk anime Megazone 23 (1985), and Sharon Apple in Macross Plus (1994). Virtual idols were not always well received – in 1995, Japanese talent agency Horipro created Kyoko Date, which was inspired by the Macross franchise and dating sim games such as Tokimeki Memorial (1994). Date failed to gain commercial success despite drawing headlines for her debut as a CGI idol, largely due to technical limitations leading to issues such as unnatural movements, an issue also known as the uncanny valley. Since their inception, many virtual idols created have achieved continual success, with notable names including the Vocaloid singer Hatsune Miku, and the VTuber Kizuna AI. Technological advancements have also enabled production teams to use artificial intelligence and advanced techniques to customize the personalities and behavior of virtual idols. Due to modern-day advancements in technology, many virtual idols have held real-life tours and events. Notable ones include Hatsune Miku's titular tour Miku Expo and Hololive's concerts with many of their idols from their English, Japanese and Indonesian branches. Some notable events including virtual singers and influencers have included: Hatsune Miku opening for Lady Gaga in 2014 and Hoshimachi Suisei's concerts at the famous Budokan venue in Japan and her addition to the Forbes Japan list of '30 Under 30' individuals who are changing the world in their respective fields. == Benefits and criticism == From a branding perspective, virtual influencers are perceived to be much less likely to be mired in scandals. In China, celebrities caught in bad publicity such as singer Wang Leehom and entertainer Kris Wu have heightened the appeal of virtual influencers, since their existence relies entirely on computer-generated imagery and they are therefore unlikely to cause any damage to a brand's image by association. Some studies have also suggested that Generation Z consumers have a unique appetite for virtual idols and influencers, since they grew up in the age of the internet. Studies also show that human-like appearance of virtual influencers show higher message credibility than anime-like virtual influencers. Scholars and commentators have also questioned the ethics and cultural impact of virtual influencers, arguing that computer-generated personas can entrench unrealistic beauty standards while diffusing accountability for labor, identity, and consent. Business and marketing analysts have also warned that disclosure and governance remain inconsistent, recommending clearer guardrails and transparency when brands deploy synthetic spokespeople. In 2025, reporting highlighted concerns that AI-driven "virtual humans" could displace human creators and sales workers, intensifying debates over the future of creative labor and authenticity online. == Notable examples == === Virtual bands === Eternity - A South Korean virtual idol group formed by Pulse9. Gorillaz - A virtual band formed in 1998. K/DA - A virtual K-pop girl group created as part of the League of Legends video game franchise. MAVE: - A South Korean virtual girl group formed in 2023 by Metaverse Entertainment. Pentakill - A virtual heavy metal band created as part of the League of Legends video game franchise. Plave (band) - A South Korean virtual boy band formed by VLast. Squid Sisters and Off the Hook - Two virtual pop idol duos as part of the Splatoon series. Studio Killers - A Finnish-Danish-British virtual band formed in 2011. === Vocaloids === Hatsune Miku (modeled after Saki Fujita) Kagamine Rin/Len (modeled after Asami Shimoda) Megurine Luka (modeled after Yū Asakawa) Meiko (modeled after Meiko Haigō) Kaito (modeled after Naoto Fūga) === VTubers === Kano Kizuna AI Neuro-sama VShojo Ironmouse Projekt Melody Nijisanji Hololive Akai Haato Gawr Gura Hoshimachi Suisei Natsuiro Matsuri === Other examples === Ami Yamato Crazy Frog FN Meka IA Kuki AI Kyoko Date Kyra Miquela Naevis Shudu Gram
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Corporate surveillance

Corporate surveillance describes the practice of businesses monitoring and extracting information from their users, clients, or staff. This information may consist of online browsing history, email correspondence, phone calls, location data, and other private details. Acts of corporate surveillance frequently look to boost results, detect potential security problems, or adjust advertising strategies. These practices have been criticized for violating ethical standards and invading personal privacy. Critics and privacy activists have called for businesses to incorporate rules and transparency surrounding their monitoring methods to ensure they are not misusing their position of authority or breaching regulatory standards. Monitoring can feel intrusive and give the impression that the business does not promote ethical behavior among its personnel. Staff satisfaction, productivity, and staff turnover may all suffer as a result of the invasion of privacy. == Monitoring methods == Employers may be authorized to gather information through keystroke logging and mouse tracking, which involves recording the keys individuals interact with and cursor position on computers. In cases where employment contracts permit it, they may also monitor webcam activity on company-provided computers. Employers may be able to view the emails sent from business accounts and may be able to see the websites visited when using a corporate internet connection. The screenshot capability is another tool that enables companies to see what remote workers are doing. This feature, which can be found in tracking software, takes screenshots throughout the day at predetermined or arbitrary intervals. Additionally, people who don't work in offices are observed. For instance, it has been claimed that Amazon has incorporated tracking technology to monitor warehouse staff and delivery drivers. == Use of collected information == Information collected by corporations can be used for a variety of uses including marketing research, targeting advertising, fraud detection and prevention, ensuring policy adherence, preventing lawsuits, and safeguarding records and company assets. == Privacy concerns == Concerns over corporate privacy have become more important due to companies collection and manipulation of personal data. Since these practices have been recognized there has been a rising concern about both the security and the possible mishandling of the data accumulated. Social Media data collection and monitoring has been one of the most concerned areas regarding corporate surveillance. Recently, many employers on CareerBuilder have checked their potential candidates' social media activities before the hiring process. This approach can be excusable since it is important to be aware of a future employee or applicant's online presence, and how it might affect the company's reputation in the future. This is crucial since employers are often made legally responsible for their worker's digital actions. These data can also be used to enact political gains. The Facebook-Cambridge Analytica data scandal in 2018 revealed that its British branch to have surreptitiously sold American psychological data to the Trump campaign. This information was supposed to be private, but Facebook's inability to protect user information had reportedly not been a top priority of the company at the time. == Laws and regulations == The National Labor and Relations Act (NLRA) safeguards workplace democracy by giving workers in the private sector the basic freedom to demand better working conditions and choice of representation without fear of retaliation. General Data Protection Regulation (GDPR) outlines the broad responsibilities of data controllers and the "processors" that handle personal data on their behalf. They must adopt the necessary security measures in accordance with the risk involved in the data processing operations they carry out.[1] Electronics Communication Privacy Act (ECPA), as amended, provides protection for electronic, oral, and wire communications while they are being created, while they are being sent, and while they are being stored on computers. Email, phone calls, and electronically stored data are covered by the Act. == Sale of customer data == If it is business intelligence, data collected on individuals and groups can be sold to other corporations, so that they can use it for the aforementioned purpose. It can be used for direct marketing purposes, such as targeted advertisements on Google and Yahoo. These ads are tailored to the individual user of the search engine by analyzing their search history and emails (if they use free webmail services). For example, the world's most popular web search engine stores identifying information for each web search. Google stores an IP address and the search phrase used in a database for up to 2 years. Google also scans the content of emails of users of its Gmail webmail service, in order to create targeted advertising based on what people are talking about in their personal email correspondences. Google is, by far, the largest web advertising agency. Their revenue model is based on receiving payments from advertisers for each page-visit resulting from a visitor clicking on a Google AdWords ad, hosted either on a Google service or a third-party website. Millions of sites place Google's advertising banners and links on their websites, in order to share this profit from visitors who click on the ads. Each page containing Google advertisements adds, reads, and modifies cookies on each visitor's computer. These cookies track the user across all of these sites, and gather information about their web surfing habits, keeping track of which sites they visit, and what they do when they are on these sites. This information, along with the information from their email accounts, and search engine histories, is stored by Google to use for building a profile of the user to deliver better-targeted advertising. == Surveillance of workers == In 1993, David Steingard and Dale Fitzgibbons argued that modern management, far from empowering workers, had features of neo-Taylorism, where teamwork perpetuated surveillance and control. They argued that employees had become their own "thought police" and the team gaze was the equivalent of Bentham's panopticon guard tower. A critical evaluation of the Hawthorne Plant experiments has in turn given rise to the notion of a Hawthorne effect, where workers increase their productivity in response to their awareness of being observed or because they are gratified for being chosen to participate in a project. According to the American Management Association and the ePolicy Institute, who undertook a quantitative survey in 2007 about electronic monitoring and surveillance with approximately 300 US companies, "more than one fourth of employers have fired workers for misusing email and nearly one third have fired employees for misusing the Internet." Furthermore, about 30 percent of the companies had also fired employees for usage of "inappropriate or offensive language" and "viewing, downloading, or uploading inappropriate/offensive content." More than 40 percent of the companies monitor email traffic of their workers, and 66 percent of corporations monitor Internet connections. In addition, most companies use software to block websites such as sites with games, social networking, entertainment, shopping, and sports. The American Management Association and the ePolicy Institute also stress that companies track content that is being written about them, for example by monitoring blogs and social media, and scanning all files that are stored in a filesystem. == Government use of corporate surveillance data == The United States government often gains access to corporate databases, either by producing a warrant for it, or by asking. The Department of Homeland Security has openly stated that it uses data collected from consumer credit and direct marketing agencies—such as Google—for augmenting the profiles of individuals that it is monitoring. The US government has gathered information from grocery store discount card programs, which track customers' shopping patterns and store them in databases, in order to look for terrorists by analyzing shoppers' buying patterns. == Corporate surveillance of citizens == According to Dennis Broeders, "Big Brother is joined by big business". He argues that corporations are in any event interested in data on their potential customers and that placing some forms of surveillance in the hands of companies, results in companies owning video surveillance data for stores and public places. The commercial availability of surveillance systems has led to their rapid spread. Therefore it is almost impossible for citizens to maintain their anonymity. When businesses can monitor their customers, such customers run the risk of facing prejudice when applying for housing, loans, jobs, and other economic opportun
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Communications security

Communications security is the discipline of preventing unauthorized interceptors from accessing telecommunications in an intelligible form, while still delivering content to the intended recipients. In the North Atlantic Treaty Organization culture, including United States Department of Defense culture, it is often referred to by the abbreviation COMSEC. The field includes cryptographic security, transmission security, emissions security and physical security of COMSEC equipment and associated keying material. COMSEC is used to protect both classified and unclassified traffic on military communications networks, including voice, video, and data. It is used for both analog and digital applications, and both wired and wireless links. Voice over secure internet protocol VOSIP has become the de facto standard for securing voice communication, replacing the need for Secure Terminal Equipment (STE) in much of NATO, including the U.S.A. USCENTCOM moved entirely to VOSIP in 2008. == Specialties == Cryptographic security: The component of communications security that results from the provision of technically sound cryptosystems and their proper use. This includes ensuring message confidentiality and authenticity. Emission security (EMSEC): The protection resulting from all measures taken to deny unauthorized persons information of value that might be derived from communications systems and cryptographic equipment intercepts and the interception and analysis of compromising emanations from cryptographic equipment, information systems, and telecommunications systems. Transmission security (TRANSEC): The component of communications security that results from the application of measures designed to protect transmissions from interception and exploitation by means other than cryptanalysis (e.g. frequency hopping and spread spectrum). Physical security: The component of communications security that results from all physical measures necessary to safeguard classified equipment, material, and documents from access thereto or observation thereof by unauthorized persons. == Related terms == ACES – Automated Communications Engineering Software AEK – Algorithmic Encryption Key AKMS – the Army Key Management System CCI – Controlled Cryptographic Item - equipment which contains COMSEC embedded devices CT3 – Common Tier 3 DTD – Data Transfer Device ICOM – Integrated COMSEC, e.g. a radio with built in encryption KEK – Key Encryption Key KG-30 – family of COMSEC equipment KOI-18 – Tape Reader General Purpose KPK – Key production key KYK-13 – Electronic Transfer Device KYX-15 – Electronic Transfer Device LCMS – Local COMSEC Management Software OTAR – Over the Air Rekeying OWK – Over the Wire Key SKL – Simple Key Loader SOI – Signal operating instructions STE – Secure Terminal Equipment (secure phone) STU-III – (obsolete secure phone, replaced by STE) TED – Trunk Encryption Device such as the WALBURN/KG family TEK – Traffic Encryption Key TPI – Two person integrity TSEC – Telecommunications Security (sometimes referred to in error transmission security or TRANSEC) Types of COMSEC equipment: Authentication equipment Crypto equipment: Any equipment that embodies cryptographic logic or performs one or more cryptographic functions (key generation, encryption, and authentication). Crypto-ancillary equipment: Equipment designed specifically to facilitate efficient or reliable operation of crypto-equipment, without performing cryptographic functions itself. Crypto-production equipment: Equipment used to produce or load keying material == DoD Electronic Key Management System == The Electronic Key Management System (EKMS) is a United States Department of Defense (DoD) key management, COMSEC material distribution, and logistics support system. The National Security Agency (NSA) established the EKMS program to supply electronic key to COMSEC devices in securely and timely manner, and to provide COMSEC managers with an automated system capable of ordering, generation, production, distribution, storage, security accounting, and access control. The Army's platform in the four-tiered EKMS, AKMS, automates frequency management and COMSEC management operations. It eliminates paper keying material, hardcopy Signal operating instructions (SOI) and saves the time and resources required for courier distribution. It has 4 components: LCMS provides automation for the detailed accounting required for every COMSEC account, and electronic key generation and distribution capability. ACES is the frequency management portion of AKMS. ACES has been designated by the Military Communications Electronics Board as the joint standard for use by all services in development of frequency management and crypto-net planning. CT3 with DTD software is in a fielded, ruggedized hand-held device that handles, views, stores, and loads SOI, Key, and electronic protection data. DTD provides an improved net-control device to automate crypto-net control operations for communications networks employing electronically keyed COMSEC equipment. SKL is a hand-held PDA that handles, views, stores, and loads SOI, Key, and electronic protection data. == Key Management Infrastructure (KMI) Program == KMI is intended to replace the legacy Electronic Key Management System to provide a means for securely ordering, generating, producing, distributing, managing, and auditing cryptographic products (e.g., asymmetric keys, symmetric keys, manual cryptographic systems, and cryptographic applications). This system is currently being fielded by Major Commands and variants will be required for non-DoD Agencies with a COMSEC Mission.
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Conversica

Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat, and SMS. == History == 2007: The company was founded by Ben Brigham in Bellingham, Washington, originally as AutoFerret.com. The company's initial product was a Customer Relationship Management (CRM) targeted at automotive dealerships. This soon expanded to lead generation, and then lead validation and qualification. The AI Conversica uses currently was made to follow up on and filter out low-quality leads. The focus of the company shifted toward this automated lead engagement technology. 2010: The company started commercially selling AVA, the first Automated Virtual Assistant for sales, and the company name was changed to AVA.ai. Early customers for AVA were automotive dealerships. As the company moved away from generating leads themselves, and providing the CRM themselves, it became necessary to integrate with existing CRM and Marketing Automation platforms, such as DealerSocket, VinSolutions and Salesforce. 2013: The company raised $16m Series A funding, led by Kennet Partners, and named Mark Bradley as CEO. It also moved its headquarters from Bellingham, Washington to Foster City, California. 2014: The company changed its name from AVA.ai to Conversica. 2015: Alex Terry joined Conversica as its CEO. The business expanded to include customers in additional verticals, including technology, education, and financial services. 2016: The company raised $34m Series B funding, led by Providence Strategic Growth. 2017: Conversica expanded its intelligent automation platform and IVAs to support additional communication channels (e-mail and SMS text messaging) and communication languages. Conversica also opened a new technology center in Seattle, Washington to expand its AI and machine learning capabilities. 2018: The company raised $31m Series C funding, led by Providence Strategic Growth. Conversica also acquired Intelligens.ai, providing a regional presence in Latin America with an office in Las Condes, Santiago, Chile. The company launched an AI-powered Admissions Assistant for Higher Education industry. 2019: Conversica was selected by Fast Company magazine as one of the Top 10 Most Innovative AI Companies in the World, and was named Marketo's Technology Partner of the Year. The company officially expanded into the EMEA region with the opening of a London office. As of August 2019, Conversica has over 50 different integrations with third parties. In October Conversica won three awards at the fourth annual Global Annual Achievement Awards for Artificial Intelligence. Also that month, Alex Terry stepped down from his role as CEO and was replaced by Jim Kaskade. 2020: As part of Conversica's response to COVID-19, they optimized the business to become profitable in both 2Q20 and 3Q20, before reinvesting in 4Q20. The company transitioned both international operations in EMEA and LATAM to an indirect model with partners (LeadFabric and Nectia Cloud Solutions respectively), and moved a portion of its US-based employees to near-shore centers in Mexico and Brazil, effectively downsizing the company from 250 to 200. Conversica's reseller partner, Nectia, is a major Latin American affiliate and Chile's number one Salesforce partner, and, as part of the partnership, Nectia devoted capital to a brand new company segment, Predict-IA, dedicated to web-based artificial intelligent solutions. Predict-IA was able to immediately service all LATAM opportunities and clients with Conversica's AI Assistants with end-to-end services (marketing, sales, professional services, customer success, and technical support). Conversica's reseller partner, Leadfabric, has offices in Belgium, Amsterdam, Paris, UK, Taiwan, and Romania. == Technology == Conversica's Revenue Digital Assistants™ are AI assistants who engage with leads, prospects, customers, employees, and other persons of interest (Contacts) in a two-way human-like manner, via email, SMS text, and website chat, in English, French, German, Spanish, Portuguese, and Japanese. The RDAs are built on an Intelligent Automation platform that leverages natural language understanding, natural language processing, natural language generation, deep learning and machine learning. The Assistants are generally deployed alongside sales and marketing, customer success, account management, and higher education admissions teams, as part of an augmented workforce. The Intelligent Automation platform integrates with over 50 external systems, including CRM, Marketing Automation, and other systems of record. A partial list of integration partners includes: Salesforce, Marketo, Oracle, HubSpot, DealerSocket, Reynolds & Reynolds, CDK Global, VinSolutions and many more.
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Dynamic knowledge repository

The dynamic knowledge repository (DKR) is a concept developed by Douglas C. Engelbart as a primary strategic focus for allowing humans to address complex problems. He has proposed that a DKR will enable us to develop a collective IQ greater than any individual's IQ. References and discussion of Engelbart's DKR concept are available at the Doug Engelbart Institute. == Definition == A knowledge repository is a computerized system that systematically captures, organizes and categorizes an organization's knowledge. The repository can be searched and data can be quickly retrieved. The effective knowledge repositories include factual, conceptual, procedural and meta-cognitive techniques. The key features of knowledge repositories include communication forums. A knowledge repository can take many forms to "contain" the knowledge it holds. A customer database is a knowledge repository of customer information and insights – or electronic explicit knowledge. A Library is a knowledge repository of books – physical explicit knowledge. A community of experts is a knowledge repository of tacit knowledge or experience. The nature of the repository only changes to contain/manage the type of knowledge it holds. A repository (as opposed to an archive) is designed to get knowledge out. It should therefore have some rules of structure, classification, taxonomy, record management, etc., to facilitate user engagement.
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Data deduplication

In computing, data deduplication is a technique for eliminating duplicate copies of repeating data. Successful implementation of the technique can improve storage utilization, which may in turn lower capital expenditure by reducing the overall amount of storage media required to meet storage capacity needs. It can also be applied to network data transfers to reduce the number of bytes that must be sent. The deduplication process requires comparison of data 'chunks' (also known as 'byte patterns') which are unique, contiguous blocks of data. These chunks are identified and stored during a process of analysis, and compared to other chunks within existing data. Whenever a match occurs, the redundant chunk is replaced with a small reference that points to the stored chunk. Given that the same byte pattern may occur dozens, hundreds, or even thousands of times (the match frequency is dependent on the chunk size), the amount of data that must be stored or transferred can be greatly reduced. A related technique is single-instance (data) storage, which replaces multiple copies of content at the whole-file level with a single shared copy. While possible to combine this with other forms of data compression and deduplication, it is distinct from newer approaches to data deduplication (which can operate at the segment or sub-block level). Deduplication is different from data compression algorithms, such as LZ77 and LZ78. Whereas compression algorithms identify redundant data inside individual files and encodes this redundant data more efficiently, the intent of deduplication is to inspect large volumes of data and identify large sections – such as entire files or large sections of files – that are identical, and replace them with a shared copy. == Functioning principle == For example, a typical email system might contain 100 instances of the same 1 MB (megabyte) file attachment. Each time the email platform is backed up, all 100 instances of the attachment are saved, requiring 100 MB storage space. With data deduplication, only one instance of the attachment is actually stored; the subsequent instances are referenced back to the saved copy for deduplication ratio of roughly 100 to 1. Deduplication is often paired with data compression for additional storage saving: Deduplication is first used to eliminate large chunks of repetitive data, and compression is then used to efficiently encode each of the stored chunks. In computer code, deduplication is done by, for example, storing information in variables so that they don't have to be written out individually but can be changed all at once at a central referenced location. Examples are CSS classes and named references in MediaWiki. == Benefits == Storage-based data deduplication reduces the amount of storage needed for a given set of files. It is most effective in applications where many copies of very similar or even identical data are stored on a single disk. In the case of data backups, which routinely are performed to protect against data loss, most data in a given backup remain unchanged from the previous backup. Common backup systems try to exploit this by omitting (or hard linking) files that haven't changed or storing differences between files. Neither approach captures all redundancies, however. Hard-linking does not help with large files that have only changed in small ways, such as an email database; differences only find redundancies in adjacent versions of a single file (consider a section that was deleted and later added in again, or a logo image included in many documents). In-line network data deduplication is used to reduce the number of bytes that must be transferred between endpoints, which can reduce the amount of bandwidth required. See WAN optimization for more information. Virtual servers and virtual desktops benefit from deduplication because it allows nominally separate system files for each virtual machine to be coalesced into a single storage space. At the same time, if a given virtual machine customizes a file, deduplication will not change the files on the other virtual machines—something that alternatives like hard links or shared disks do not offer. Backing up or making duplicate copies of virtual environments is similarly improved. == Classification == === Post-process versus in-line deduplication === Deduplication may occur "in-line", as data is flowing, or "post-process" after it has been written. With post-process deduplication, new data is first stored on the storage device and then a process at a later time will analyze the data looking for duplication. The benefit is that there is no need to wait for the hash calculations and lookup to be completed before storing the data, thereby ensuring that store performance is not degraded. Implementations offering policy-based operation can give users the ability to defer optimization on "active" files, or to process files based on type and location. One potential drawback is that duplicate data may be unnecessarily stored for a short time, which can be problematic if the system is nearing full capacity. Alternatively, deduplication hash calculations can be done in-line: synchronized as data enters the target device. If the storage system identifies a block which it has already stored, only a reference to the existing block is stored, rather than the whole new block. The advantage of in-line deduplication over post-process deduplication is that it requires less storage and network traffic, since duplicate data is never stored or transferred. On the negative side, hash calculations may be computationally expensive, thereby reducing the storage throughput. However, certain vendors with in-line deduplication have demonstrated equipment which performs in-line deduplication at high rates. Post-process and in-line deduplication methods are often heavily debated. === Data formats === The SNIA Dictionary identifies two methods: Content-agnostic data deduplication – a data deduplication method that does not require awareness of specific application data formats. Content-aware data deduplication – a data deduplication method that leverages knowledge of specific application data formats. === Source versus target deduplication === Another way to classify data deduplication methods is according to where they occur. Deduplication occurring close to where data is created, is referred to as "source deduplication". When it occurs near where the data is stored, it is called "target deduplication". Source deduplication ensures that data on the data source is deduplicated. This generally takes place directly within a file system. The file system will periodically scan new files creating hashes and compare them to hashes of existing files. When files with same hashes are found then the file copy is removed and the new file points to the old file. Unlike hard links however, duplicated files are considered to be separate entities and if one of the duplicated files is later modified, then using a system called copy-on-write a copy of that changed file or block is created. The deduplication process is transparent to the users and backup applications. Backing up a deduplicated file system will often cause duplication to occur resulting in the backups being bigger than the source data. Source deduplication can be declared explicitly for copying operations, as no calculation is needed to know that the copied data is in need of deduplication. This leads to a new form of link on file systems, called a reference-counted link, or reflink, in some systems (e.g. Linux), or a cloned file on macOS, where one or more inodes (file information entries) are made to share some or all of their data. It is named analogously to hard links, which work at the inode level, and symbolic links, which work at the filename level.The individual entries have a copy-on-write behavior that is non-aliasing, i.e. changing one copy afterwards will not affect other copies. Microsoft's ReFS also supports this operation. Target deduplication is the process of removing duplicates when the data was not generated at that location. Example of this would be a server connected to a SAN/NAS, The SAN/NAS would be a target for the server (target deduplication). The server is not aware of any deduplication, the server is also the point of data generation. A second example would be backup. Generally this will be a backup store such as a data repository or a virtual tape library. === Deduplication methods === One of the most common forms of data deduplication implementations works by comparing chunks of data to detect duplicates. For that to happen, each chunk of data is assigned an identification, calculated by the software, typically using cryptographic hash functions. In many implementations, the assumption is made that if the identification is identical, the data is identical, even though this cannot be true in all cases due to the pigeonhole principle; other implementations do not as
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Outfit of the day

Outfit of the day (commonly abbreviated OOTD) is a phrase used online by users sharing what outfits (or "fits") they wear on a particular day or occasion. The video or post often mentions where each article of clothing, shoes, jewelry, and other accessories is from. OOTD posts are typically found on social media websites, such as Tumblr, Instagram, and Pinterest, and OOTD videos on YouTube and TikTok. Motives for sharing OOTD content vary, from encouraging viewers to buy a certain product, showing off personal style, or giving outfit inspiration. == History == "Outfit of the Day" videos started as early as 2010 but gained popularity in 2019. By 2016, the hashtag "OOTD" on Instagram had over 80 million posts. OOTD videos have become popular with the average internet user, as they express one's fashion sense and style to their followers. == Use in marketing == Brands will use famous influencers to promote their products using the "outfit of the day" tactic in hopes that users will buy the product to emulate the influencer. This tactic has increased sales for many brands. Creators of OOTD content can also profit, often through brand deals or affiliate links. Vogue has a recurring segment on YouTube that shows "Every outfit (fill in celebrity name here) wears in a week." == Variants == A variant is "outfit(s) of the week" (OOTW), where a user will share multiple outfits to be worn over the course of several days or a week. OOTDs are often seen in "Get ready with me" (GRWM) videos, where a user films their morning routine. In these videos, the filmers talk about their plans for the day, what makeup products they are using to get ready, and the "Outfit of the day" they are wearing. == Criticism == Some fashion writers have suggested that the proliferation of OOTD content encourages people to buy new clothing rather than to wear already owned items. Some stylists have also proposed that OOTD content encourages users to follow trends rather than explore and find their own style.
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The Future of Work and Death

The Future of Work and Death is a 2016 documentary by Sean Blacknell and Wayne Walsh about the exponential growth of technology. The film showed at several film festivals including Raindance Film Festival, International Film Festival Rotterdam, Academia Film Olomouc and CPH:DOX. In May 2017 it received an official screening at the European Commission. It was distributed by First Run Features and Journeyman Pictures and was released on iTunes, Amazon Prime and On-demand on 9 May 2017. The film was made available on Sundance Now on 27 November 2017. A companion piece to the film, The Cost of Living, a documentary concerning universal basic income in Britain, was released on Amazon Prime on 8 October 2020. == Synopsis == World experts in the fields of futurology, anthropology, neuroscience, and philosophy consider the impact of technological advances on the two 'certainties' of human life; work and death. Charting human developments from Homo habilis, past the Industrial Revolution, to the digital age and beyond, the film looks at the shocking exponential rate at which mankind has managed to create technologies to ease the process of living. As we embark on the next phase of our adaptation, with automation and artificial intelligence signifying the complete move from man to machine, the film asks what the implications are for human fulfilment in an approaching era of job obsolescence and extreme longevity. == Cast == Dudley Sutton – Narrator Aubrey de Grey – Biomedical gerontologist and CSO of the SENS Research Foundation Will Self – Writer, journalist, political commentator and Professor of Contemporary Thought at Brunel University Rudolph E. Tanzi – Professor of Neurology at Harvard University and Director of the Genetics and Aging Research Unit at Massachusetts General Hospital (MGH) Martin Ford – Futurist and author Steve Fuller – Auguste Comte Chair in Social Epistemology at the Department of sociology at University of Warwick Murray Shanahan – Professor of Cognitive Robotics at Imperial College London Gray Scott – Futurist, executive producer of this production Vivek Wadhwa – Entrepreneur, academic and Director of Research at the Center for Entrepreneurship and Research Commercialization at the Pratt School of Engineering, Duke University Zoltan Istvan – Transhumanist and journalist Joanna Cook – Anthropologist, University College London Nicholas Kamara – Physician, Kable Hospital David Pearce – Transhumanist philosopher and co-founder of Humanity+ Peter Cochrane – Futurist and entrepreneur John Harris – Bioethicist, philosopher and Director of the Institute for Science, Ethics and Innovation at the University of Manchester Riva Melissa-Tez – Entrepreneur and transhumanist Ian Pearson – Futurologist Stuart Armstrong – Artificial intelligence researcher at Future of Humanity Institute
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G.9970

G.9970 (also known as G.hnta) is a Recommendation developed by ITU-T that describes the generic transport architecture for home networks and their interfaces to a provider's access network. G.9970 was developed by Study Group 15, Question 1. G.9970 received Consent on December 12, 2008 and was Approved on January 13, 2009. == Relationship with G.hn == G.9970 (G.hnta) and G.9960 (G.hn) are two ITU-T Recommendations that address home networking in a complementary manner. While G.9970 addresses layer 3 (network layer) of the home network architecture, G.9960 addresses layers 1 (physical layer) and 2 (data link layer).
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Codebook

A codebook is a type of document used for gathering and storing cryptography codes. Originally, codebooks were often literally books, but today "codebook" is a byword for the complete record of a series of codes, regardless of physical format. == Cryptography == In cryptography, a codebook is a document used for implementing a code. A codebook contains a lookup table for coding and decoding; each word or phrase has one or more strings which replace it. To decipher messages written in code, corresponding copies of the codebook must be available at either end. The distribution and physical security of codebooks presents a special difficulty in the use of codes compared to the secret information used in ciphers, the key, which is typically much shorter. The United States National Security Agency documents sometimes use codebook to refer to block ciphers; compare their use of combiner-type algorithm to refer to stream ciphers. Codebooks come in two forms, one-part or two-part: In one-part codes, the plaintext words and phrases and the corresponding code words are in the same alphabetical order. They are organized similar to a standard dictionary. Such codes are half the size of two-part codes but are more vulnerable since an attacker who recovers some code word meanings can often infer the meaning of nearby code words. One-part codes may be used simply to shorten messages for transmission or have their security enhanced with superencryption methods, such as adding a secret number to numeric code words. In two-part codes, one part is for converting plaintext to ciphertext, the other for the opposite purpose. They are usually organized similarly to a language translation dictionary, with plaintext words (in the first part) and ciphertext words (in the second part) presented like dictionary headwords. The earliest known use of a codebook system was by Gabriele de Lavinde in 1379 working for the Antipope Clement VII. Two-part codebooks go back as least as far as Antoine Rossignol in the 1800s. From the 15th century until the middle of the 19th century, nomenclators (named after nomenclator) were the most used cryptographic method. Codebooks with superencryption were the most used cryptographic method of World War I. The JN-25 code used in World War II used a codebook of 30,000 code groups superencrypted with 30,000 random additives. The book used in a book cipher or the book used in a running key cipher can be any book shared by sender and receiver and is different from a cryptographic codebook. == Social sciences == In social sciences, a codebook is a document containing a list of the codes used in a set of data to refer to variables and their values, for example locations, occupations, or clinical diagnoses. == Data compression == Codebooks were also used in 19th- and 20th-century commercial codes for the non-cryptographic purpose of data compression. Codebooks are used in relation to precoding and beamforming in mobile networks such as 5G and LTE. The usage is standardized by 3GPP, for example in the document TS 38.331, NR; Radio Resource Control (RRC); Protocol specification.
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AS2

AS2 (Applicability Statement 2) is a specification on how to transport structured business-to-business data securely and reliably over the Internet. Security is achieved by using digital certificates and encryption. == Background == AS2 was created in 2002 by the IETF to replace AS1, which they created in the early 1990s. The adoption of AS2 grew rapidly throughout the early 2000s because major players in the retail and fast-moving consumer goods industries championed AS2. Walmart was the first major retailer to require its suppliers to use the AS2 protocol instead of relying on dial-up modems for ordering goods. Amazon, Target, Lowe's, Bed, Bath, & Beyond and thousands of others followed suit. Many other industries use the AS2 protocol, including healthcare, as AS2 meets legal HIPAA requirements. In some cases, AS2 is a way to bypass expensive value-added networks previously used for data interchange. == Technical overview == AS2 is specified in RFC 4130, and is based on HTTP and S/MIME. It was the second AS protocol developed and uses the same signing, encryption and MDN (as defined by RFC3798) conventions used in the original AS1 protocol introduced in the late 1990s by IETF. In other words: Files are encoded as "attachments" in a standardized S/MIME message (an AS2 message). AS2 does not specify the contents of the files. Usually, the file contents are in a standardized format that is separately agreed upon, such as XML or EDIFACT. AS2 messages are always sent using the HTTP or HTTPS protocol (Secure Sockets Layer — also known as SSL — is implied by HTTPS) and usually use the "POST" method (use of "GET" is rare). Messages can be signed, but do not have to be. Messages can be encrypted, but do not have to be. Messages may request a Message Disposition Notification (MDN) back if all went well, but do not have to request such a message. If the original AS2 message requested an MDN: Upon the receipt of the message and its successful decryption or signature validation (as necessary) a "success" MDN will be sent back to the original sender. This MDN is typically signed but never encrypted (unless temporarily encrypted in transit via HTTPS). Upon the receipt and successful verification of the signature on the MDN, the original sender will "know" that the recipient got their message (this provides the "Non-repudiation" element of AS2). If there are any problems receiving or interpreting the original AS2 message, a "failed" MDN may be sent back. However, part of the AS2 protocol states that the client must treat a lack of an MDN as a failure as well, so some AS2 receivers will not return an MDN in this case. Like any other AS file transfer, AS2 file transfers typically require both sides of the exchange to trade X.509 certificates and specific "trading partner" names before any transfers can take place. AS2 trading partner names can usually be any valid phrase. === MDN options === Unlike AS1 or AS3 file transfers, AS2 file transfers offer several "MDN return" options instead of the traditional options of "yes" or "no". Specifically, the choices are: ==== AS2 w/ "Sync" MDNs ==== Return Synchronous MDN via HTTP(S) ("AS2 Sync") - This popular option allows AS2 MDNs to be returned to AS2 message sender clients over the same HTTP connection they used to send the original message. This "MDN while you wait" capability makes "AS2 Sync" transfers the fastest of any type of AS file transfer, but it also keeps this flavor of MDN requests from being used with large files (which may time out in low-bandwidth situations). ==== AS2 w/ "ASync" MDNs ==== Return Asynchronous MDN via HTTP(S) (a.k.a. "AS2 Async") - This popular option allows AS2 MDNs to be returned to the AS2 message sender's server later over a different HTTP connection. This flavor of MDN request is usually used if large files are involved or if your trading partner's AS2 server has poor Internet service. ==== AS2 w/ "Email" MDNs ==== Return (Asynchronous) MDN via Email - This rarely used option allows AS2 MDNs to be returned to AS2 message senders via email rather than HTTP. Otherwise, it is similar to "AS2 Async (HTTP)". ==== AS2 w/ No MDNs ==== Do not return MDN - This option works like it does in any other AS protocol: the receiver of an AS2 message with this option set simply does not try to return an MDN to the AS2 message sender. ==== Filename preservation ==== AS2 filename preservation feature will be used to communicate the filename to the trading partner. The banking industry relies on filenames being communicated between trading partners. AS2 vendors are currently certifying that implementation of filename communication conforms to the standard and is interoperable. There are two profiles for filename preservation being optionally tested under AS2 testing: Filename preservation without MDN responses Filename preservation with an associated MDN response certification Walmart recommends contacting Drummond Group, LLC for more information on EDIINT AS2, or for a list of interoperable-testing AS2 software providers. == Benefits == For many businesses, the use of AS2 and electronic data interchange (EDI) is not a choice so much as it is a requirement of doing business with a large customer or partner. That said, AS2 is a universal protocol that has benefits, from both business and technology vantage points. === Business case === Cut costs by using the web for EDI file transfers, AS2 reduces the cost of transactions from expensive VANs. Extend EDI to more partners; with lower costs and universal web connectivity, AS2 allows organizations to implement EDI with partners worldwide that have little EDI infrastructure. Save time by eliminating the need to manually process orders. Eliminate errors by turning manual processes into automated processes. Universal solution — AS2 is established and tested, so no one has to re-invent the wheel. === Technological advantages === Leverage the web: if an organization can share data securely via the web, they already have much of the infrastructure for AS2. Unlimited EDI data — there are no practical limitations on transaction sizes via the web, and AS2 includes features for managing large transfers. Payload Agnostic — AS2 can be used to transport any type of document. While EDI X12, EDIFACT and XML are common, any mutually agreed-upon format may be transferred.
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Attempto Controlled English

Attempto Controlled English (ACE) is a controlled natural language, i.e. a subset of standard English with a restricted syntax and restricted semantics described by a small set of construction and interpretation rules. It has been under development at the University of Zurich since 1995. In 2013, ACE version 6.7 was announced. ACE can serve as knowledge representation, specification, and query language, and is intended for professionals who want to use formal notations and formal methods, but may not be familiar with them. Though ACE appears perfectly natural—it can be read and understood by any speaker of English—it is in fact a formal language. ACE and its related tools have been used in the fields of software specifications, theorem proving, proof assistants, text summaries, ontologies, rules, querying, medical documentation and planning. Here are some simple examples: Every woman is a human. A woman is a human. A man tries-on a new tie. If the tie pleases his wife then the man buys it. ACE construction rules require that each noun be introduced by a determiner (a, every, no, some, at least 5, ...). Regarding the list of examples above, ACE interpretation rules decide that (1) is interpreted as universally quantified, while (2) is interpreted as existentially quantified. Sentences like "Women are human" do not follow ACE syntax and are consequently not valid. Interpretation rules resolve the anaphoric references in (3): the tie and it of the second sentence refer to a new tie of the first sentence, while his and the man of the second sentence refer to a man of the first sentence. Thus an ACE text is a coherent entity of anaphorically linked sentences. The Attempto Parsing Engine (APE) translates ACE texts unambiguously into discourse representation structures (DRS) that use a variant of the language of first-order logic. A DRS can be further translated into other formal languages, for instance AceRules with various semantics, OWL, and SWRL. Translating an ACE text into (a fragment of) first-order logic allows users to reason about the text, for instance to verify, to validate, and to query it. == Overview == As an overview of the current version 6.6 of ACE this section: Briefly describes the vocabulary Gives an account of the syntax Summarises the handling of ambiguity Explains the processing of anaphoric references. === Vocabulary === The vocabulary of ACE comprises: Predefined function words (e.g. determiners, conjunctions) Predefined phrases (e.g. "it is false that ...", "it is possible that ...") Content words (e.g. nouns, verbs, adjectives, adverbs). === Grammar === The grammar of ACE defines and constrains the form and the meaning of ACE sentences and texts. ACE's grammar is expressed as a set of construction rules. The meaning of sentences is described as a small set of interpretation rules. A Troubleshooting Guide describes how to use ACE and how to avoid pitfalls. ==== ACE texts ==== An ACE text is a sequence of declarative sentences that can be anaphorically interrelated. Furthermore, ACE supports questions and commands. ==== Simple sentences ==== A simple sentence asserts that something is the case—a fact, an event, a state. The temperature is −2 °C. A customer inserts 2 cards. A card and a code are valid. Simple ACE sentences have the following general structure: subject + verb + complements + adjuncts Every sentence has a subject and a verb. Complements (direct and indirect objects) are necessary for transitive verbs (insert something) and ditransitive verbs (give something to somebody), whereas adjuncts (adverbs, prepositional phrases) are optional. All elements of a simple sentence can be elaborated upon to describe the situation in more detail. To further specify the nouns customer and card, we could add adjectives: A trusted customer inserts two valid cards. possessive nouns and of-prepositional phrases: John's customer inserts a card of Mary. or variables as appositions: John inserts a card A. Other modifications of nouns are possible through relative sentences: A customer who is trusted inserts a card that he owns. which are described below since they make a sentence composite. We can also detail the insertion event, e.g. by adding an adverb: A customer inserts some cards manually. or, equivalently: A customer manually inserts some cards. or, by adding prepositional phrases: A customer inserts some cards into a slot. We can combine all of these elaborations to arrive at: John's customer who is trusted inserts a valid card of Mary manually into a slot A. ==== Composite sentences ==== Composite sentences are recursively built from simpler sentences through coordination, subordination, quantification, and negation. Note that ACE composite sentences overlap with what linguists call compound sentences and complex sentences. ===== Coordination ===== Coordination by and is possible between sentences and between phrases of the same syntactic type. A customer inserts a card and the machine checks the code. There is a customer who inserts a card and who enters a code. A customer inserts a card and enters a code. An old and trusted customer enters a card and a code. Note that the coordination of the noun phrases a card and a code represents a plural object. Coordination by or is possible between sentences, verb phrases, and relative clauses. A customer inserts a card or the machine checks the code. A customer inserts a card or enters a code. A customer owns a card that is invalid or that is damaged. Coordination by and and or is governed by the standard binding order of logic, i.e. and binds stronger than or. Commas can be used to override the standard binding order. Thus the sentence: A customer inserts a VisaCard or inserts a MasterCard, and inserts a code. means that the customer inserts a VisaCard and a code, or alternatively a MasterCard and a code. ===== Subordination ===== There are four constructs of subordination: relative sentences, if-then sentences, modality, and sentence subordination. Relative sentences starting with who, which, and that allow to add detail to nouns: A customer who is trusted inserts a card that he owns. With the help of if-then sentences we can specify conditional or hypothetical situations: If a card is valid then a customer inserts it. Note the anaphoric reference via the pronoun it in the then-part to the noun phrase a card in the if-part. Modality allows us to express possibility and necessity: A trusted customer can/must insert a card. It is possible/necessary that a trusted customer inserts a card. Sentence subordination comes in various forms: It is true/false that a customer inserts a card. It is not provable that a customer inserts a card. A clerk believes that a customer inserts a card. ===== Quantification ===== Quantification allows us to speak about all objects of a certain class (universal quantification), or to denote explicitly the existence of at least one object of this class (existential quantification). The textual occurrence of a universal or existential quantifier opens its scope that extends to the end of the sentence, or in coordinations to the end of the respective coordinated sentence. To express that all involved customers insert cards we can write Every customer inserts a card. This sentence means that each customer inserts a card that may, or may not, be the same as the one inserted by another customer. To specify that all customers insert the same card—however unrealistic that situation seems—we can write: A card is inserted by every customer. or, equivalently: There is a card that every customer inserts. To state that every card is inserted by a customer we write: Every card is inserted by a customer. or, somewhat indirectly: For every card there is a customer who inserts it. ===== Negation ===== Negation allows us to express that something is not the case: A customer does not insert a card. A card is not valid. To negate something for all objects of a certain class one uses no: No customer inserts more than 2 cards. or, there is no: There is no customer who inserts a card. To negate a complete statement one uses sentence negation: It is false that a customer inserts a card. These forms of negation are logical negations, i.e. they state that something is provably not the case. Negation as failure states that a state of affairs cannot be proved, i.e. there is no information whether the state of affairs is the case or not. It is not provable that a customer inserts a card. ==== Queries ==== ACE supports two forms of queries: yes/no-queries and wh-queries. Yes/no-queries ask for the existence or non-existence of a specified situation. If we specified: A customer inserts a card. then we can ask: Does a customer insert a card? to get a positive answer. Note that interrogative sentences always end with a question mark. With the help of wh-queries, i.e. queries with query words, we can interrogate a text for details of the specified situation. If we specified: A
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Social media reach

Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
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Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used
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