AI Analytics Usf

AI Analytics Usf — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Caffe (software)

    Caffe (software)

    Caffe (Convolutional Architecture for Fast Feature Embedding) is a deep learning framework, originally developed at University of California, Berkeley. It is open source, under a BSD license. It is written in C++, with a Python interface. == History == Yangqing Jia created the Caffe project during his PhD at UC Berkeley, while working the lab of Trevor Darrell. The first version, called "DeCAF", made its first appearance in Spring 2013 when it was used for the ILSVRC challenge (later called ImageNet). The library was named Caffe and released to the public in December 2013. It reached end-of-support in 2018. It is hosted on GitHub. == Features == Caffe supports many different types of deep learning architectures geared towards image classification and image segmentation. It supports CNN, RCNN, LSTM and fully-connected neural network designs. Caffe supports GPU- and CPU-based acceleration computational kernel libraries such as Nvidia cuDNN and Intel MKL. == Applications == Caffe is being used in academic research projects, startup prototypes, and even large-scale industrial applications in vision, speech, and multimedia. Yahoo! has also integrated Caffe with Apache Spark to create CaffeOnSpark, a distributed deep learning framework. == Caffe2 == In April 2017, Facebook announced Caffe2, which included new features such as recurrent neural network (RNN). At the end of March 2018, Caffe2 was merged into PyTorch.

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  • Brain Imaging Data Structure

    Brain Imaging Data Structure

    The Brain Imaging Data Structure (BIDS) is a standard for organizing, annotating, and describing data collected during neuroimaging experiments. It is based on a formalized file and directory structure and metadata files (based on JSON and TSV) with controlled vocabulary. This standard has been adopted by a multitude of labs around the world as well as databases such as OpenNeuro, SchizConnect, Developing Human Connectome Project, and FCP-INDI, and is seeing uptake in an increasing number of studies. While originally specified for MRI data, BIDS has been extended to several other imaging modalities such as MEG, EEG, and intracranial EEG (see also BIDS Extension Proposals). == History == The project is a community-driven effort. BIDS, originally OBIDS (Open Brain Imaging Data Structure), was initiated during an INCF sponsored data sharing working group meeting (January 2015) at Stanford University. It was subsequently spearheaded and maintained by Chris Gorgolewski. Since October 2019, the project is headed by a Steering Group and maintained by a separate team of maintainers, the Maintainers Group, according to a governance document that was approved of by the BIDS community in a vote. BIDS has advanced under the direction and effort of contributors, the community of researchers that appreciate the value of standardizing neuroimaging data to facilitate sharing and analysis. == BIDS Extension Proposals == BIDS can be extended in a backwards compatible way and is evolving over time. This is accomplished through BIDS Extension Proposals (BEPs), which are community-driven processes following agreed-upon guidelines. A full list of finalized BEPs and BEPs in progress can be found on the BIDS website

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  • Data set (IBM mainframe)

    Data set (IBM mainframe)

    In the context of IBM mainframe computers in the IBM System/360 line and its successors, a data set (IBM preferred) or dataset is a computer file having a record organization. Use of this term began with, e.g., DOS/360 and OS/360, and is still used by their successors, including the current VSE and z/OS. Documentation for these systems historically preferred this term rather than file. A data set is typically stored on a direct access storage device (DASD) or magnetic tape, however unit record devices, such as punch card readers, card punches, line printers and page printers can provide input/output (I/O) for a data set (file). Data sets are not unstructured streams of bytes, but rather are organized in various logical record and block structures determined by the DSORG (data set organization), RECFM (record format), and other parameters. These parameters are specified at the time of the data set allocation (creation), for example with Job Control Language DD statements. Within a running program they are stored in the Data Control Block (DCB) or Access Control Block (ACB), which are data structures used to access data sets using access methods. Records in a data set may be fixed, variable, or “undefined” length. == Data set organization == For OS/360, the DCB's DSORG parameter specifies how the data set is organized. It may be CQ Queued Telecommunications Access Method (QTAM) in Message Control Program (MCP) CX Communications line group DA Basic Direct Access Method (BDAM) GS Graphics device for Graphics Access Method(GAM) IS Indexed Sequential Access Method (ISAM) MQ QTAM message queue in application PO Partitioned Organization PS Physical Sequential among others. Data sets on tape may only be DSORG=PS. The choice of organization depends on how the data is to be accessed, and in particular, how it is to be updated. Programmers utilize various access methods (such as QSAM or VSAM) in programs for reading and writing data sets. Access method depends on the given data set organization. == Record format (RECFM) == Regardless of organization, the physical structure of each record is essentially the same, and is uniform throughout the data set. This is specified in the DCB RECFM parameter. RECFM=F means that the records are of fixed length, specified via the LRECL parameter. RECFM=V specifies a variable-length record. V records when stored on media are prefixed by a Record Descriptor Word (RDW) containing the integer length of the record in bytes and flag bits. With RECFM=FB and RECFM=VB, multiple logical records are grouped together into a single physical block on tape or DASD. FB and VB are fixed-blocked, and variable-blocked, respectively. RECFM=U (undefined) is also variable length, but the length of the record is determined by the length of the block rather than by a control field. The BLKSIZE parameter specifies the maximum length of the block. RECFM=FBS could be also specified, meaning fixed-blocked standard, meaning all the blocks except the last one were required to be in full BLKSIZE length. RECFM=VBS, or variable-blocked spanned, means a logical record could be spanned across two or more blocks, with flags in the RDW indicating whether a record segment is continued into the next block and/or was continued from the previous one. This mechanism eliminates the need for using any "delimiter" byte value to separate records. Thus data can be of any type, including binary integers, floating-point, or characters, without introducing a false end-of-record condition. The data set is an abstraction of a collection of records, in contrast to files as unstructured streams of bytes. == Partitioned data set == A partitioned data set (PDS) is a data set containing multiple members, each of which holds a separate sub-data set, similar to a directory in other types of file systems. This type of data set is often used to hold load modules (old format bound executable programs), source program libraries (especially Assembler macro definitions), ISPF screen definitions, and Job Control Language. A PDS may be compared to a Zip file or COM Structured Storage. A Partitioned Data Set can only be allocated on a single volume and have a maximum size of 65,535 tracks. Besides members, a PDS contains also a directory. Each member can be accessed indirectly via the directory structure. Once a member is located, the data stored in that member are handled in the same manner as a PS (sequential) data set. Whenever a member is deleted, the space it occupied is unusable for storing other data. Likewise, if a member is re-written, it is stored in a new spot at the back of the PDS and leaves wasted “dead” space in the middle. The only way to recover “dead” space is to perform file compression. Compression, which is done using the IEBCOPY utility, moves all members to the front of the data space and leaves free usable space at the back. (Note that in modern parlance, this kind of operation might be called defragmentation or garbage collection; data compression nowadays refers to a different, more complicated concept.) PDS files can only reside on DASD, not on magnetic tape, in order to use the directory structure to access individual members. Partitioned data sets are most often used for storing multiple job control language files, utility control statements, and executable modules. An improvement of this scheme is a Partitioned Data Set Extended (PDSE or PDS/E, sometimes just libraries) introduced with DFSMSdfp for MVS/XA and MVS/ESA systems. A PDS/E library can store program objects or other types of members, but not both. BPAM cannot process a PDS/E containing program objects. PDS/E structure is similar to PDS and is used to store the same types of data. However, PDS/E files have a better directory structure which does not require pre-allocation of directory blocks when the PDS/E is defined (and therefore does not run out of directory blocks if not enough were specified). Also, PDS/E automatically stores members in such a way that compression operation is not needed to reclaim "dead" space. PDS/E files can only reside on DASD in order to use the directory structure to access individual members. == Generation Data Group == A Generation Data Group (GDG) is a group of non-VSAM data sets that are successive generations of historically-related data stored on an IBM mainframe (running OS/360 and its successors or DOS/360 and its successors). A GDG is usually cataloged. An individual member of the GDG collection is called a "Generation Data Set." The latter may be identified by an absolute number, ACCTG.OURGDG(1234), or a relative number: (-1) for the previous generation, (0) for the current one, and (+1) the next generation. A GDG specifies how many generations of a data set are to be kept and at what age a generation will be deleted. Whenever a new generation is created, the system checks whether one or more obsolete generations are to be deleted. The purpose of GDGs is to automate archival, using the command language JCL, the data set name given is generic. When DSN appears, the GDG data set appears along with the history number, where (0) is the most recent version (-1), (-2), ... are previous generations (+1) a new generation (see DD) Another use of GDGs is to be able to address all generations simultaneously within a JCL script without having to know the number of currently available generations. To do this, you have to omit the parentheses and the generation number in the JCL when specifying the dataset. === GDG JCL & features === Generation Data Groups are defined using either the BLDG statement of the IEHPROGM utility or the DEFINE GENERATIONGROUP statement of the newer IDCAMS utility, which allows setting various parameters. LIMIT(10) would limit the number of generations limit to 10. SCRATCH FOR (91) would retain each member, up to the limited#generations, at least 91 days. IDCAMS can also delete (and optionally uncatalog) a GDG. ==== Example ==== Creation of a standard GDG for five safety scopes, each at least 35 days old: Delete a standard GDG:

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  • Trusted Computing

    Trusted Computing

    Trusted Computing (TC) is a technology developed and promoted by the Trusted Computing Group. The term is taken from the field of trusted systems and has a specialized meaning that is distinct from the field of confidential computing. With Trusted Computing, the computer will consistently behave in expected ways, and those behaviors will be enforced by computer hardware and software. Enforcing this behavior is achieved by loading the hardware with a unique encryption key that is inaccessible to the rest of the system and the owner. TC is controversial as the hardware is not only secured for its owner, but also against its owner, leading opponents of the technology like free software activist Richard Stallman to deride it as "treacherous computing", and certain scholarly articles to use scare quotes when referring to the technology. Trusted Computing proponents such as International Data Corporation, the Enterprise Strategy Group and Endpoint Technologies Associates state that the technology will make computers safer, less prone to viruses and malware, and thus more reliable from an end-user perspective. They also state that Trusted Computing will allow computers and servers to offer improved computer security over that which is currently available. Opponents often state that this technology will be used primarily to enforce digital rights management policies (imposed restrictions to the owner) and not to increase computer security. Chip manufacturers Intel and AMD, hardware manufacturers such as HP and Dell, and operating system providers such as Microsoft include Trusted Computing in their products if enabled. The U.S. Army requires that every new PC it purchases comes with a Trusted Platform Module (TPM). As of July 3, 2007, so does virtually the entire United States Department of Defense. == Key concepts == Trusted Computing encompasses six key technology concepts, of which all are required for a fully Trusted system, that is, a system compliant to the TCG specifications: Endorsement key Secure input and output Memory curtaining / protected execution Sealed storage Remote attestation Trusted Third Party (TTP) === Endorsement key === The endorsement key is a 2048-bit RSA public and private key pair that is created randomly on the chip at manufacture time and cannot be changed. The private key never leaves the chip, while the public key is used for attestation and for encryption of sensitive data sent to the chip, as occurs during the TPM_TakeOwnership command. This key is used to allow the execution of secure transactions: every Trusted Platform Module (TPM) is required to be able to sign a random number (in order to allow the owner to show that he has a genuine trusted computer), using a particular protocol created by the Trusted Computing Group (the direct anonymous attestation protocol) in order to ensure its compliance of the TCG standard and to prove its identity; this makes it impossible for a software TPM emulator with an untrusted endorsement key (for example, a self-generated one) to start a secure transaction with a trusted entity. The TPM should be designed to make the extraction of this key by hardware analysis hard, but tamper resistance is not a strong requirement. === Memory curtaining === Memory curtaining extends common memory protection techniques to provide full isolation of sensitive areas of memory—for example, locations containing cryptographic keys. Even the operating system does not have full access to curtained memory. The exact implementation details are vendor specific. === Sealed storage === Sealed storage protects private information by binding it to platform configuration information including the software and hardware being used. This means the data can be released only to a particular combination of software and hardware. Sealed storage can be used for DRM enforcing. For example, users who keep a song on their computer that has not been licensed to be listened will not be able to play it. Currently, a user can locate the song, listen to it, and send it to someone else, play it in the software of their choice, or back it up (and in some cases, use circumvention software to decrypt it). Alternatively, the user may use software to modify the operating system's DRM routines to have it leak the song data once, say, a temporary license was acquired. Using sealed storage, the song is securely encrypted using a key bound to the trusted platform module so that only the unmodified and untampered music player on his or her computer can play it. In this DRM architecture, this might also prevent people from listening to the song after buying a new computer, or upgrading parts of their current one, except after explicit permission of the vendor of the song. === Remote attestation === Remote attestation allows changes to the user's computer to be detected by authorized parties. For example, software companies can identify unauthorized changes to software, including users modifying their software to circumvent commercial digital rights restrictions. It works by having the hardware generate a certificate stating what software is currently running. The computer can then present this certificate to a remote party to show that unaltered software is currently executing. Numerous remote attestation schemes have been proposed for various computer architectures, including Intel, RISC-V, and ARM. Remote attestation is usually combined with public-key encryption so that the information sent can only be read by the programs that requested the attestation, and not by an eavesdropper. To take the song example again, the user's music player software could send the song to other machines, but only if they could attest that they were running an authorized copy of the music player software. Combined with the other technologies, this provides a more restricted path for the music: encrypted I/O prevents the user from recording it as it is transmitted to the audio subsystem, memory locking prevents it from being dumped to regular disk files as it is being worked on, sealed storage curtails unauthorized access to it when saved to the hard drive, and remote attestation prevents unauthorized software from accessing the song even when it is used on other computers. To preserve the privacy of attestation responders, Direct Anonymous Attestation has been proposed as a solution, which uses a group signature scheme to prevent revealing the identity of individual signers. Proof of space (PoS) have been proposed to be used for malware detection, by determining whether the L1 cache of a processor is empty (e.g., has enough space to evaluate the PoSpace routine without cache misses) or contains a routine that resisted being evicted. === Trusted third party === == Known applications == The Microsoft products Windows Vista, Windows 7, Windows 8 and Windows RT make use of a Trusted Platform Module to facilitate BitLocker Drive Encryption. Other known applications with runtime encryption and the use of secure enclaves include the Signal messenger and the e-prescription service ("E-Rezept") by the German government. == Possible applications == === Digital rights management === Trusted Computing would allow companies to create a digital rights management (DRM) system which would be very hard to circumvent, though not impossible. An example is downloading a music file. Sealed storage could be used to prevent the user from opening the file with an unauthorized player or computer. Remote attestation could be used to authorize play only by music players that enforce the record company's rules. The music would be played from curtained memory, which would prevent the user from making an unrestricted copy of the file while it is playing, and secure I/O would prevent capturing what is being sent to the sound system. Circumventing such a system would require either manipulation of the computer's hardware, capturing the analogue (and thus degraded) signal using a recording device or a microphone, or breaking the security of the system. New business models for use of software (services) over Internet may be boosted by the technology. By strengthening the DRM system, one could base a business model on renting programs for a specific time periods or "pay as you go" models. For instance, one could download a music file which could only be played a certain number of times before it becomes unusable, or the music file could be used only within a certain time period. === Preventing cheating in online games === Trusted Computing could be used to combat cheating in online games. Some players modify their game copy in order to gain unfair advantages in the game; remote attestation, secure I/O and memory curtaining could be used to determine that all players connected to a server were running an unmodified copy of the software. === Verification of remote computation for grid computing === Trusted Computing could be used to guarantee participants in a grid computing sys

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  • Trello

    Trello

    Trello is a web-based, kanban-style list-making application developed by Atlassian. Created in 2011 by Fog Creek Software, it was spun out to form the basis of a separate company in New York City in 2014 and sold to Atlassian in January 2017. == History == The name Trello is derived from the word trellis, which had been a code name for the project at its early stages. Trello was released at a TechCrunch event by Fog Creek founder Joel Spolsky. In September 2011 Wired magazine named the application one of "The 7 Coolest Startups You Haven't Heard of Yet". Lifehacker said "it makes project collaboration simple and kind of enjoyable". In 2014, it raised US$10.3 million in funding from Index Ventures and Spark Capital. Prior to its acquisition, Trello had sold 22% of its shares to investors, with the remaining shares held by founders Michael Pryor and Joel Spolsky. In May 2016, Trello claimed it had more than 1.1 million daily active users and 14 million total signups. In May 2015, Trello expanded internationally with localized interfaces for Brazil, Germany, and Spain. In 2016 Trello launched the Power-Up platform, allowing 3rd party developers to build and distribute extensions known as Power-Ups to Trello. Initial integrations included Zendesk, SurveyMonkey and Giphy. By January 2022 there were a total of 247 power-ups listed in the Power-Up directory. On 9 January 2017, Atlassian announced its intent to acquire Trello for $425 million. The transaction was made with $360 million in cash and $65 million in shares and options. In December 2018, Trello announced its acquisition of Butler, a company that developed a leading power-up for automating tasks within a Trello board. Trello announced 35 million users in March 2019 and 50 million users in October 2019. In 2020 Craig Jones, then cybersecurity operations director at Sophos, found that the company exposed the personally identifiable information (PII) data of its users, exposed through public Trello boards; the researcher first tweeted about this issue in the year 2018. On 16 January 2024 Trello suffered a data breach containing over 15 million unique email addresses, names and usernames, when the data was posted on a popular hacking forum. The data was obtained by enumerating a publicly accessible resource using email addresses from previous breach corpuses; it was then added on 22 January 2024 to the famous website collecting data breaches "Have I Been Pwned?". == Uses == Users can create task boards with different columns and move the tasks between them. Typically columns include task statuses such as To Do, In Progress, Done. The tool can be used for personal and business purposes including real estate management, software project management, school bulletin boards, lesson planning, accounting, web design, gaming, and law office case management. == Architecture == According to a Fog Creek blog post in January 2012, the client was a thin web layer which downloads the main app, written in CoffeeScript and compiled to minified JavaScript, using Backbone.js, HTML5 .pushState(), and the Mustache templating language. The server was built on top of MongoDB, Node.js and a modified version of Socket.io. == Reception == On 26 January 2017, PC Magazine gave Trello a 3.5 / 5 rating, calling it "flexible" and saying that "you can get rather creative", while noting that "it may require some experimentation to figure out how to best use it for your team and the workload you manage."

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  • Data refuge

    Data refuge

    Data Refuge is a public and collaborative project designed to address concerns about federal climate and environmental data that is in danger of being lost. In particular, the initiative addresses five main concerns: What are the best ways to safeguard data? How do federal agencies play a crucial role in collecting, managing, and distributing data? How do government priorities impact data's accessibility? Which projects and research fields depend on federal data? Which data sets are of value to research and local communities, and why? Data Refuge began as a grassroots organization in opposition to government data on climate change and the environment not being archived systemically. Data Refuge's main goal is to collect and allocate data in multiple safe locations to create a sustainable way of archiving old and new data. Data Refuge was initiated in 2016 to protect federal climate and environmental data that is vulnerable under an administration that denies climate change. The system aims to make public research-quality copies of federal climate and environmental data. Data Refuge is supported by the National Geographic Foundation, private donors, Libraries+ Network, Preserving Electronic Governance Initiative (PEGI), the Union of Concerned Scientists (USC), and the Penn Program in Environmental Humanities (PPEH). == Types of data == Data Refuge collects public federal data on the climate and environment in the form of satellite imagery, PDFs, and stories. The data are stored in multiple trusted locations as they are less vulnerable if in only one location, and to ensure accessibility for researchers. Through the Data Rescue events, Data Refuge has accumulated 4 terabytes of data, 30,000 URLs, and 800 participants. === Storytelling === Data Refuge collects stories on vulnerable federal climate and environmental data through: surveys, oral history, photo essays, maps, video shorts, and animations. The stories are archived in a public bank that showcase how federal environmental data support health and safety in communities. Data Stories are collected at Data Rescue events, which are partnered with universities, city and town halls, and advocacy groups. Data stories are collected and used to emphasize the importance of Data Refuge, in how the data on climate change and the environment are being used by people in the United States and across the world for meaningful practices.

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  • Social media marketing

    Social media marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used

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  • Application delivery network

    Application delivery network

    An application delivery network (ADN) is a suite of technologies that, when deployed together, provide availability, security, visibility, and acceleration for Internet applications such as websites. ADN components provide supporting functionality that enables website content to be delivered to visitors and other users of that website, in a fast, secure, and reliable way. Gartner defines application delivery networking as the combination of WAN optimization controllers (WOCs) and application delivery controllers (ADCs). At the data center end of an ADN is the ADC, an advanced traffic management device that is often also referred to as a web switch, content switch, or multilayer switch, the purpose of which is to distribute traffic among a number of servers or geographically dislocated sites based on application specific criteria. In the branch office portion of an ADN is the WAN optimization controller, which works to reduce the number of bits that flow over the network using caching and compression, and shapes TCP traffic using prioritization and other optimization techniques. Some WOC components are installed on PCs or mobile clients, and there is typically a portion of the WOC installed in the data center. Application delivery networks are also offered by some CDN vendors. The ADC, one component of an ADN, evolved from layer 4-7 switches in the late 1990s when it became apparent that traditional load balancing techniques were not robust enough to handle the increasingly complex mix of application traffic being delivered over a wider variety of network connectivity options. == Application delivery techniques == The Internet was designed according to the end-to-end principle. This principle keeps the core network relatively simple and moves the intelligence as much as possible to the network end-points: the hosts and clients. An Application Delivery Network (ADN) enhances the delivery of applications across the Internet by employing a number of optimization techniques. Many of these techniques are based on established best-practices employed to efficiently route traffic at the network layer including redundancy and load balancing In theory, an Application Delivery Network (ADN) is closely related to a content delivery network. The difference between the two delivery networks lies in the intelligence of the ADN to understand and optimize applications, usually referred to as application fluency. Application Fluent Network (AFN) is based on the concept of Application Fluency to refer to WAN optimization techniques applied at Layer Four to Layer Seven of the OSI model for networks. Application Fluency implies that the network is fluent or intelligent in understanding and being able to optimize delivery of each application. Application Fluent Network is an addition of SDN capabilities. The acronym 'AFN' is used by Alcatel-Lucent Enterprise to refer to an Application Fluent Network. Application delivery uses one or more layer 4–7 switches, also known as a web switch, content switch, or multilayer switch to intelligently distribute traffic to a pool, also known as a cluster or farm, of servers. The application delivery controller (ADC) is assigned a single virtual IP address (VIP) that represents the pool of servers. Traffic arriving at the ADC is then directed to one of the servers in the pool (cluster, farm) based on a number of factors including application specific data values, application transport protocol, availability of servers, current performance metrics, and client-specific parameters. An ADN provides the advantages of load distribution, increase in capacity of servers, improved scalability, security, and increased reliability through application specific health checks. Increasingly the ADN comprises a redundant pair of ADC on which is integrated a number of different feature sets designed to provide security, availability, reliability, and acceleration functions. In some cases these devices are still separate entities, deployed together as a network of devices through which application traffic is delivered, each providing specific functionality that enhances the delivery of the application. == ADN optimization techniques == === TCP multiplexing === TCP Multiplexing is loosely based on established connection pooling techniques utilized by application server platforms to optimize the execution of database queries from within applications. An ADC establishes a number of connections to the servers in its pool and keeps the connections open. When a request is received by the ADC from the client, the request is evaluated and then directed to a server over an existing connection. This has the effect of reducing the overhead imposed by establishing and tearing down the TCP connection with the server, improving the responsiveness of the application. Some ADN implementations take this technique one step further and also multiplex HTTP and application requests. This has the benefit of executing requests in parallel, which enhances the performance of the application. === TCP optimization === There are a number of Request for Comments (RFCs) which describe mechanisms for improving the performance of TCP. Many ADN implement these RFCs in order to provide enhanced delivery of applications through more efficient use of TCP. The RFCs most commonly implemented are: Delayed Acknowledgements Nagle Algorithm Selective Acknowledgements Explicit Congestion Notification ECN Limited and Fast Retransmits Adaptive Initial Congestion Windows === Data compression and caching === ADNs also provide optimization of application data through caching and compression techniques. There are two types of compression used by ADNs today: industry standard HTTP compression and proprietary data reduction algorithms. It is important to note that the cost in CPU cycles to compress data when traversing a LAN can result in a negative performance impact and therefore best practices are to only utilize compression when delivering applications via a WAN or particularly congested high-speed data link. HTTP compression is asymmetric and transparent to the client. Support for HTTP compression is built into web servers and web browsers. All commercial ADN products currently support HTTP compression. A second compression technique is achieved through data reduction algorithms. Because these algorithms are proprietary and modify the application traffic, they are symmetric and require a device to reassemble the application traffic before the client can receive it. A separate class of devices known as WAN Optimization Controllers (WOC) provide this functionality, but the technology has been slowly added to the ADN portfolio over the past few years as this class of device continues to become more application aware, providing additional features for specific applications such as CIFS and SMB. == ADN reliability and availability techniques == === Advanced health checking === Advanced health checking is the ability of an ADN to determine not only the state of the server on which an application is hosted, but the status of the application it is delivering. Advanced health checking techniques allow the ADC to intelligently determine whether or not the content being returned by the server is correct and should be delivered to the client. This feature enables other reliability features in the ADN, such as resending a request to a different server if the content returned by the original server is found to be erroneous. === Load balancing algorithms === The load balancing algorithms found in today's ADN are far more advanced than the simplistic round-robin and least connections algorithms used in the early 1990s. These algorithms were originally loosely based on operating systems' scheduling algorithms, but have since evolved to factor in conditions peculiar to networking and application environments. It is more accurate to describe today's "load balancing" algorithms as application routing algorithms, as most ADN employ application awareness to determine whether an application is available to respond to a request. This includes the ability of the ADN to determine not only whether the application is available, but whether or not the application can respond to the request within specified parameters, often referred to as a service level agreement. Typical industry standard load balancing algorithms available today include: Round Robin Least Connections Fastest Response Time Weighted Round Robin Weighted Least Connections Custom values assigned to individual servers in a pool based on SNMP or other communication mechanism === Fault tolerance === The ADN provides fault tolerance at the server level, within pools or farms. This is accomplished by designating specific servers as a 'backup' that is activated automatically by the ADN in the event that the primary server(s) in the pool fail. The ADN also ensures application availability and reliability through its ability to seamlessly "failover"

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  • MLOps

    MLOps

    MLOps or ML Ops is a paradigm that aims to deploy and maintain machine learning models in production reliably and efficiently. It bridges the gap between machine learning development and production operations, ensuring that models are robust, scalable, and aligned with business goals. The word is a compound of "machine learning" and the continuous delivery practice (CI/CD) of DevOps in the software field. Machine learning models are tested and developed in isolated experimental systems. When an algorithm is ready to be launched, MLOps is practiced between data scientists, DevOps, and machine learning engineers to transition the algorithm to production systems. Similar to DevOps or DataOps approaches, MLOps seeks to increase automation and improve the quality of production models, while also focusing on business and regulatory requirements. While MLOps started as a set of best practices, it is slowly evolving into an independent approach to ML lifecycle management. MLOps applies to the entire lifecycle - from integrating with model generation (software development lifecycle, continuous integration/continuous delivery), orchestration, and deployment, to health, diagnostics, governance, and business metrics. == Definition == MLOps is a paradigm, including aspects like best practices, sets of concepts, as well as a development culture when it comes to the end-to-end conceptualization, implementation, monitoring, deployment, and scalability of machine learning products. Most of all, it is an engineering practice that leverages three contributing disciplines: machine learning, software engineering (especially DevOps), and data engineering. MLOps is aimed at productionizing machine learning systems by bridging the gap between development (Dev) and operations (Ops). Essentially, MLOps aims to facilitate the creation of machine learning products by leveraging these principles: CI/CD automation, workflow orchestration, reproducibility; versioning of data, model, and code; collaboration; continuous ML training and evaluation; ML metadata tracking and logging; continuous monitoring; and feedback loops. == History == Interest in operationalizing machine learning systems began to grow in the mid-2010s as ML projects started moving from experimentation to production use. The challenges associated with sustaining such systems were highlighted in a 2015 paper. The predicted growth in machine learning included an estimated doubling of ML pilots and implementations from 2017 to 2018, and again from 2018 to 2020. Reports show a majority (up to 88%) of corporate machine learning initiatives are struggling to move beyond test stages. However, those organizations that actually put machine learning into production saw a 3–15% profit margin increases. The MLOps market size was USD 2,191.8 Million in 2024, and is projected to be USD 16,613.4 Million in 2030. == Architecture == Machine Learning systems can be categorized in eight different categories: data collection, data processing, feature engineering, data labeling, model design, model training and optimization, endpoint deployment, and endpoint monitoring. Each step in the machine learning lifecycle is built in its own system, but requires interconnection. These are the minimum systems that enterprises need to scale machine learning within their organization. == Goals == There are a number of goals enterprises want to achieve through MLOps systems successfully implementing ML across the enterprise, including: Deployment and automation Reproducibility of models and predictions Diagnostics Governance and regulatory compliance Scalability Collaboration Business uses Monitoring and management A standard practice, such as MLOps, takes into account each of the aforementioned areas, which can help enterprises optimize workflows and avoid issues during implementation. Vendors such as Adaptive ML deliver commercial reinforcement learning operations (RLOps) and MLOps-infrastructure, targeting organizations deploying large language models in production. A common architecture of an MLOps system would include data science platforms where models are constructed and the analytical engines where computations are performed, with the MLOps tool orchestrating the movement of machine learning models, data and outcomes between the systems.

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  • Change data capture

    Change data capture

    In databases, change data capture (CDC) is a set of software design patterns used to determine and track the data that has changed (the "deltas") so that action can be taken using the changed data. The result is a delta-driven dataset. CDC is an approach to data integration that is based on the identification, capture and delivery of the changes made to enterprise data sources. For instance it can be used for incremental update of data loading. CDC occurs often in data warehouse environments since capturing and preserving the state of data across time is one of the core functions of a data warehouse, but CDC can be utilized in any database or data repository system. == Methodology == System developers can set up CDC mechanisms in a number of ways and in any one or a combination of system layers from application logic down to physical storage. In a simplified CDC context, one computer system has data believed to have changed from a previous point in time, and a second computer system needs to take action based on that changed data. The former is the source, the latter is the target. It is possible that the source and target are the same system physically, but that would not change the design pattern logically. Multiple CDC solutions can exist in a single system. === Timestamps on rows === Tables whose changes must be captured may have a column that represents the time of last change. Names such as LAST_UPDATE, LAST_MODIFIED, etc. are common. Any row in any table that has a timestamp in that column that is more recent than the last time data was captured is considered to have changed. Timestamps on rows are also frequently used for optimistic locking so this column is often available. === Version numbers on rows === Database designers give tables whose changes must be captured a column that contains a version number. Names such as VERSION_NUMBER, etc. are common. One technique is to mark each changed row with a version number. A current version is maintained for the table, or possibly a group of tables. This is stored in a supporting construct such as a reference table. When a change capture occurs, all data with the latest version number is considered to have changed. Once the change capture is complete, the reference table is updated with a new version number. (Do not confuse this technique with row-level versioning used for optimistic locking. For optimistic locking each row has an independent version number, typically a sequential counter. This allows a process to atomically update a row and increment its counter only if another process has not incremented the counter. But CDC cannot use row-level versions to find all changes unless it knows the original "starting" version of every row. This is impractical to maintain.) === Status indicators on rows === This technique can either supplement or complement timestamps and versioning. It can configure an alternative if, for example, a status column is set up on a table row indicating that the row has changed (e.g., a boolean column that, when set to true, indicates that the row has changed). Otherwise, it can act as a complement to the previous methods, indicating that a row, despite having a new version number or a later date, still shouldn't be updated on the target (for example, the data may require human validation). === Time/version/status on rows === This approach combines the three previously discussed methods. As noted, it is not uncommon to see multiple CDC solutions at work in a single system, however, the combination of time, version, and status provides a particularly powerful mechanism and programmers should utilize them as a trio where possible. The three elements are not redundant or superfluous. Using them together allows for such logic as, "Capture all data for version 2.1 that changed between 2005-06-01 00:00 and 2005-07-01 00:00 where the status code indicates it is ready for production." === Triggers on tables === May include a publish/subscribe pattern to communicate the changed data to multiple targets. In this approach, triggers log events that happen to the transactional table into another queue table that can later be "played back". For example, imagine an Accounts table, when transactions are taken against this table, triggers would fire that would then store a history of the event or even the deltas into a separate queue table. The queue table might have schema with the following fields: Id, TableName, RowId, Timestamp, Operation. The data inserted for our Account sample might be: 1, Accounts, 76, 2008-11-02 00:15, Update. More complicated designs might log the actual data that changed. This queue table could then be "played back" to replicate the data from the source system to a target. Data capture offers a challenge in that the structure, contents and use of a transaction log is specific to a database management system. Unlike data access, no standard exists for transaction logs. Most database management systems do not document the internal format of their transaction logs, although some provide programmatic interfaces to their transaction logs (for example: Oracle, DB2, SQL/MP, SQL/MX and SQL Server 2008). Other challenges in using transaction logs for change data capture include: Coordinating the reading of the transaction logs and the archiving of log files (database management software typically archives log files off-line on a regular basis). Translation between physical storage formats that are recorded in the transaction logs and the logical formats typically expected by database users (e.g., some transaction logs save only minimal buffer differences that are not directly useful for change consumers). Dealing with changes to the format of the transaction logs between versions of the database management system. Eliminating uncommitted changes that the database wrote to the transaction log and later rolled back. Dealing with changes to the metadata of tables in the database. CDC solutions based on transaction log files have distinct advantages that include: minimal impact on the database (even more so if one uses log shipping to process the logs on a dedicated host). no need for programmatic changes to the applications that use the database. low latency in acquiring changes. transactional integrity: log scanning can produce a change stream that replays the original transactions in the order they were committed. Such a change stream include changes made to all tables participating in the captured transaction. no need to change the database schema == Confounding factors == As often occurs in complex domains, the final solution to a CDC problem may have to balance many competing concerns. === Unsuitable source systems === Change data capture both increases in complexity and reduces in value if the source system saves metadata changes when the data itself is not modified. For example, some Data models track the user who last looked at but did not change the data in the same structure as the data. This results in noise in the Change Data Capture. === Tracking the capture === Actually tracking the changes depends on the data source. If the data is being persisted in a modern database then Change Data Capture is a simple matter of permissions. Two techniques are in common use: Tracking changes using database triggers Reading the transaction log as, or shortly after, it is written. If the data is not in a modern database, CDC becomes a programming challenge. === Push versus pull === Push: the source process creates a snapshot of changes within its own process and delivers rows downstream. The downstream process uses the snapshot, creates its own subset and delivers them to the next process. Pull: the target that is immediately downstream from the source, prepares a request for data from the source. The downstream target delivers the snapshot to the next target, as in the push model. === Alternatives === Sometimes the slowly changing dimension is used as an alternative method. CDC and SCD are similar in that both methods can detect changes in a data set. The most common forms of SCD are type 1 (overwrite), type 2 (maintain history) or 3 (only previous and current value). SCD 2 can be useful if history is needed in the target system. CDC overwrites in the target system (akin to SCD1), and is ideal when only the changed data needs to arrive at the target, i.e. a delta-driven dataset.

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  • Data storage

    Data storage

    Data storage is the recording (storing) of information (data) in a storage medium. Handwriting, phonographic recording, magnetic tape, and optical discs are all examples of storage media. Biological molecules such as RNA and DNA are considered by some as data storage. Recording may be accomplished with virtually any form of energy. Electronic data storage requires electrical power to store and retrieve data. Data stored in a digital, machine-readable medium is called digital data. Computer data storage is one of the core functions of a general-purpose computer. Electronic documents can be stored in much less space than paper documents. Barcodes and magnetic ink character recognition (MICR) are two ways of recording machine-readable data on paper. == Recording media == A recording medium is physical material that holds information. Newly created information is distributed and can be stored in four storage media–print, film, magnetic, and optical–and seen or heard in four information flows–telephone, radio, TV, and the Internet as well as being observed directly. Digital information is stored on electronic media in many different recording formats. With electronic media, the data and the recording media are sometimes referred to as "software" despite the more common use of the word to describe computer software. With (traditional art) static media, art materials such as crayons may be considered both equipment and medium as the wax, charcoal or chalk material from the equipment becomes part of the surface of the medium. Some recording media may be temporary, either by design or by nature. Volatile organic compounds may be used to purposely make data expire over time or to reduce environmental impact. Data such as smoke signals or skywriting are temporary by nature. Depending on the volatility, a gas (e.g., atmosphere, smoke) or a liquid surface such as a lake would be considered a temporary recording medium, if it could be considered a recording medium at all. == Global capacity, digitization, and trends == A 2003 UC Berkeley report estimated that about five exabytes of new information were produced in 2002 and that 92% of this data was stored on magnetic media (primarily hard disk drives). This was about twice the data produced in 1999. The amount of data transmitted over telecommunications systems in 2002 was nearly 18 exabytes—three and a half times more than was recorded on non-volatile storage. Telephone calls constituted 98% of the telecommunicated information in 2002. The researchers' highest estimate for the growth rate of newly stored information (uncompressed) was more than 30% per year. In a more limited study, the International Data Corporation estimated that the total amount of digital data in 2007 was 281 exabytes and that the total amount of digital data produced exceeded the global storage capacity for the first time. A 2011 article in Science estimated that the year 2002 was the beginning of the digital age for information storage: an age in which more information is stored on digital storage devices than on analog storage devices. In 1986, approximately 1% of the world's capacity to store information was in digital format; this grew to 3% by 1993, to 25% by 2000, and to 94% by 2007. These figures correspond to less than three compressed exabytes in 1986, and 295 compressed exabytes in 2007. The quantity of digital storage doubled roughly every three to four years. It is estimated that around 120 zettabytes of data will be generated in 2023, an increase of 60x from 2010, and that it will increase to 181 zettabytes generated in 2025. == Mass storage ==

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  • Media contacts database

    Media contacts database

    In public relations (PR) and marketing, a media contacts database is a resource which catalogs the names, contact information, and other details about people who work in various media professions. These include journalists, reporters, editors, publishers, contributors, freelance journalists, opinion writers, social media personalities/ influencers, TV show anchors, radio show hosts, DJs, and others. A media contacts database usually contains the following information: Full name of the media contact, The publication or channel they work for Designations (past and present) Topics they cover, or their beat Contact information found in public domains Online presence like blogs and other social networking sites Education Information == Overview == A media contacts database is a public relations tool that is maintained and used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows. A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals.

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  • Human-centered AI

    Human-centered AI

    Human-centered AI is the initiative at the intersection of the fields of artificial intelligence (AI) and human-computer interaction (HCI) to develop AI systems in a way that prioritizes human values, needs, and general flourishing. Emphasis is placed on the recognition that artificial intelligence systems are rapidly changing, and will continue to influence, many aspects of the human experience, in areas ranging from scientific inquiry, governance and policy, labor and the economy, and creative expression, with an aim set to adapt current developments and guide future developments on a trajectory which is most beneficial to the human population at large, with the goal of augmenting human intelligence and capacities across these areas, as opposed to replacing them. Particular attention is paid to mitigating negative effects of AI automation on the livelihoods of the labor force, the use of AI in healthcare fields, and imbuing AI systems with societal values. Human-centered AI is linked to related endeavors in AI alignment and AI safety, but while these fields primarily focus on mitigating risks posed by AI that is unaligned to human values and/or uncontrollable AI self-development, human-centered AI places significant focus in exploring how AI systems can augment human capacities and serve as collaborators. == Conceptual history == The importance of the alignment of artificial intelligence development towards human values in some sense predates artificial intelligence itself, as before the modern conception of artificial intelligence as coined at the 1956 Dartmouth Workshop, the conception of robots as constructed, autonomous agents entered the cultural consciousness as early as the 1920s, with Karel Capek's Rossum's Universal Robots. The imagined issues relating to robots' aims and values requiring intentional alignment and direction with those of humans followed soon after, most widely known from science fiction author Isaac Asimov’s Three Laws of Robotics, dating to his 1942 short story “Runaround”. Two of the three eponymous laws are directly concerned with robots’ interaction with and positioned deference towards humans, and have in recent times been reexamined in the face of modern AI. In 1985, after artificial intelligence research had taken off and its effects were more acutely conceptualized, Asimov added a Rule Zero, treating robots' relationship with humanity as a whole, distinct from individual humans. While modern artificial intelligence is largely distinct from robotics, the conceptualization of both robots and AI systems as autonomous agents positions this as a foundation for conceptions of human-centered AI. Aside from robots, artificially intelligent autonomous agents in interaction with humans have been conceived of for at least 75 years. In 1950, Alan Turing published his famous "Imitation Game", often also called the Turing Test, a thought experiment that uses human-machine interaction as an assessor for the intelligence of a system. In recent times, artificial intelligence researchers such as Stanford's Erik Brynjolfsson have conceived of rapid AI development leading to a so-called "Turing Trap". == Augmentation and automation == A major stated aim of human-centered AI is to promote the development of AI in ways that augment human capabilities, rather than replacing them. To this end, organizations and initiatives that take a human-centered approach to AI development focus on frameworks that encourage collaboration between humans and artificial intelligence systems to build towards even greater progress, rather than attempting to automate tasks currently handled by humans. Such avenues include everything from data visualization for big data, allowing human engineers to better understand extremely large datasets, allowing for the design of better machine learning models to handle them, to AI-powered sensors to monitor vitals, allowing for better responsiveness from healthcare providers. Many human-centered AI initiatives often position it as a better alternative to the apparent mainstream in AI development, which is primarily concerned with automation. Driven by the pressures of the market economy, AI development that does replace tasks currently performed by humans with automated processes is incentivized, as it allows for greater profit margins; this often comes at the detriment of the human whose performance is replaced, thus leading to an environment wherein human workers are outcompeted by AI systems across various service-sector and technology-based industries. At the same time, automation and augmentation are not always incompatible; a major aim of human-centered AI is towards the automation of rote tasks that would otherwise hinder a human’s productivity or creativity, freeing them to direct their energy and intelligence towards higher-level tasks, thus achieving augmentation through automation. Empirical research in pharmaceutical sales has shown that a human-centered implementation - where work procedures, training, and incentives are designed around individuals' cognitive needs - improves augmentation performance, while implementation without such adaptation can worsen outcomes relative to a legacy system. == Research == Much of the work done on human-centered AI comes from research institutes, within universities, companies, and as freestanding organizations. The Stanford Institute for Human-Centered AI (abbreviated to HAI) is one such group, engaging academics, industry professionals, and policymakers centered in Stanford University to conduct research and inform policy in various areas in human-centered AI, including on aspects of the intelligence itself, augmentation, and on measuring the impacts of AI systems on sociopolitcal and cultural institutions. Similar groups exist at other universities, including the Chicago Human + AI (CHAI) Lab at the University of Chicago, the HCAI@GU group at the University of Gothenburg, and the Human-Centered AI (HAI) Lab at the University of Oxford. Outside of the academy, companies such as IBM have research initiatives dedicated to advancements in human-centered AI. At Kenyon College, the Integrated Program for Humane Studies (IPHS) launched a human-centered AI program in 2016 integrating artificial intelligence research with humanities and social science inquiry. This approach treats computation and humanistic scholarship as a single unified field of research rather than as separate disciplines requiring collaboration. The program's researchers have published in both AI venues (such as the International Conference on Machine Learning and Frontiers of Computer Science) and humanities journals (such as PMLA and Poetics Today), and the lab was selected in December 2025 by Schmidt Sciences for its Humanities and AI Virtual Institute to apply AI methods to cultural heritage preservation.

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  • Radical trust

    Radical trust

    Radical trust is the confidence that any structured organization, such as a government, library, business, religion, or museum, has in collaboration and empowerment within online communities. Specifically, it pertains to the use of blogs, wiki and online social networking platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest. The organization 'trusts' and uses that input in its management. One of the first appearances of the notion of radical trust appears in an info graphic outlining the base principles of web 2.0 in Tim O'Reilly's weblog post "What is Web 2.0". Radical Trust is listed as the guiding example of trusting the validity of consumer generated media. This concept is considered to be an underlying assumption of Library 2.0. The adoption of radical trust by a library would require its management let go of some of its control over the library and building an organization without an end result in mind. The direction a library would take would be based on input provided by people through online communities. These changes in the organization may merely be anecdotal in nature, making this method of organization management dramatically distinct from data-based or evidence based management. In marketing, Collin Douma further describes the notion of radical trust as a key mindset required for marketers and advertisers to enter the social media marketing space. Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions, but Douma argued that in the social media space, brands would need to cede that control in order to build brand loyalty.

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  • Data validation and reconciliation

    Data validation and reconciliation

    Industrial process data validation and reconciliation, or more briefly, process data reconciliation (PDR), is a technology that uses process information and mathematical methods in order to automatically ensure data validation and reconciliation by correcting measurements in industrial processes. The use of PDR allows for extracting accurate and reliable information about the state of industry processes from raw measurement data and produces a single consistent set of data representing the most likely process operation. == Models, data and measurement errors == Industrial processes, for example chemical or thermodynamic processes in chemical plants, refineries, oil or gas production sites, or power plants, are often represented by two fundamental means: Models that express the general structure of the processes, Data that reflects the state of the processes at a given point in time. Models can have different levels of detail, for example one can incorporate simple mass or compound conservation balances, or more advanced thermodynamic models including energy conservation laws. Mathematically the model can be expressed by a nonlinear system of equations F ( y ) = 0 {\displaystyle F(y)=0\,} in the variables y = ( y 1 , … , y n ) {\displaystyle y=(y_{1},\ldots ,y_{n})} , which incorporates all the above-mentioned system constraints (for example the mass or heat balances around a unit). A variable could be the temperature or the pressure at a certain place in the plant. === Error types === Data originates typically from measurements taken at different places throughout the industrial site, for example temperature, pressure, volumetric flow rate measurements etc. To understand the basic principles of PDR, it is important to first recognize that plant measurements are never 100% correct, i.e. raw measurement y {\displaystyle y\,} is not a solution of the nonlinear system F ( y ) = 0 {\displaystyle F(y)=0\,\!} . When using measurements without correction to generate plant balances, it is common to have incoherencies. Measurement errors can be categorized into two basic types: random errors due to intrinsic sensor accuracy and systematic errors (or gross errors) due to sensor calibration or faulty data transmission. Random errors means that the measurement y {\displaystyle y\,\!} is a random variable with mean y ∗ {\displaystyle y^{}\,\!} , where y ∗ {\displaystyle y^{}\,\!} is the true value that is typically not known. A systematic error on the other hand is characterized by a measurement y {\displaystyle y\,\!} which is a random variable with mean y ¯ {\displaystyle {\bar {y}}\,\!} , which is not equal to the true value y ∗ {\displaystyle y^{}\,} . For ease in deriving and implementing an optimal estimation solution, and based on arguments that errors are the sum of many factors (so that the Central limit theorem has some effect), data reconciliation assumes these errors are normally distributed. Other sources of errors when calculating plant balances include process faults such as leaks, unmodeled heat losses, incorrect physical properties or other physical parameters used in equations, and incorrect structure such as unmodeled bypass lines. Other errors include unmodeled plant dynamics such as holdup changes, and other instabilities in plant operations that violate steady state (algebraic) models. Additional dynamic errors arise when measurements and samples are not taken at the same time, especially lab analyses. The normal practice of using time averages for the data input partly reduces the dynamic problems. However, that does not completely resolve timing inconsistencies for infrequently-sampled data like lab analyses. This use of average values, like a moving average, acts as a low-pass filter, so high frequency noise is mostly eliminated. The result is that, in practice, data reconciliation is mainly making adjustments to correct systematic errors like biases. === Necessity of removing measurement errors === ISA-95 is the international standard for the integration of enterprise and control systems It asserts that: Data reconciliation is a serious issue for enterprise-control integration. The data have to be valid to be useful for the enterprise system. The data must often be determined from physical measurements that have associated error factors. This must usually be converted into exact values for the enterprise system. This conversion may require manual, or intelligent reconciliation of the converted values [...]. Systems must be set up to ensure that accurate data are sent to production and from production. Inadvertent operator or clerical errors may result in too much production, too little production, the wrong production, incorrect inventory, or missing inventory. == History == PDR has become more and more important due to industrial processes that are becoming more and more complex. PDR started in the early 1960s with applications aiming at closing material balances in production processes where raw measurements were available for all variables. At the same time the problem of gross error identification and elimination has been presented. In the late 1960s and 1970s unmeasured variables were taken into account in the data reconciliation process., PDR also became more mature by considering general nonlinear equation systems coming from thermodynamic models., , Quasi steady state dynamics for filtering and simultaneous parameter estimation over time were introduced in 1977 by Stanley and Mah. Dynamic PDR was formulated as a nonlinear optimization problem by Liebman et al. in 1992. == Data reconciliation == Data reconciliation is a technique that targets at correcting measurement errors that are due to measurement noise, i.e. random errors. From a statistical point of view the main assumption is that no systematic errors exist in the set of measurements, since they may bias the reconciliation results and reduce the robustness of the reconciliation. Given n {\displaystyle n} measurements y i {\displaystyle y_{i}} , data reconciliation can mathematically be expressed as an optimization problem of the following form: min x , y ∗ ∑ i = 1 n ( y i ∗ − y i σ i ) 2 subject to F ( x , y ∗ ) = 0 y min ≤ y ∗ ≤ y max x min ≤ x ≤ x max , {\displaystyle {\begin{aligned}\min _{x,y^{}}&\sum _{i=1}^{n}\left({\frac {y_{i}^{}-y_{i}}{\sigma _{i}}}\right)^{2}\\{\text{subject to }}&F(x,y^{})=0\\&y_{\min }\leq y^{}\leq y_{\max }\\&x_{\min }\leq x\leq x_{\max },\end{aligned}}\,\!} where y i ∗ {\displaystyle y_{i}^{}\,\!} is the reconciled value of the i {\displaystyle i} -th measurement ( i = 1 , … , n {\displaystyle i=1,\ldots ,n\,\!} ), y i {\displaystyle y_{i}\,\!} is the measured value of the i {\displaystyle i} -th measurement ( i = 1 , … , n {\displaystyle i=1,\ldots ,n\,\!} ), x j {\displaystyle x_{j}\,\!} is the j {\displaystyle j} -th unmeasured variable ( j = 1 , … , m {\displaystyle j=1,\ldots ,m\,\!} ), and σ i {\displaystyle \sigma _{i}\,\!} is the standard deviation of the i {\displaystyle i} -th measurement ( i = 1 , … , n {\displaystyle i=1,\ldots ,n\,\!} ), F ( x , y ∗ ) = 0 {\displaystyle F(x,y^{})=0\,\!} are the p {\displaystyle p\,\!} process equality constraints and x min , x max , y min , y max {\displaystyle x_{\min },x_{\max },y_{\min },y_{\max }\,\!} are the bounds on the measured and unmeasured variables. The term ( y i ∗ − y i σ i ) 2 {\displaystyle \left({\frac {y_{i}^{}-y_{i}}{\sigma _{i}}}\right)^{2}\,\!} is called the penalty of measurement i. The objective function is the sum of the penalties, which will be denoted in the following by f ( y ∗ ) = ∑ i = 1 n ( y i ∗ − y i σ i ) 2 {\displaystyle f(y^{})=\sum _{i=1}^{n}\left({\frac {y_{i}^{}-y_{i}}{\sigma _{i}}}\right)^{2}} . In other words, one wants to minimize the overall correction (measured in the least squares term) that is needed in order to satisfy the system constraints. Additionally, each least squares term is weighted by the standard deviation of the corresponding measurement. The standard deviation is related to the accuracy of the measurement. For example, at a 95% confidence level, the standard deviation is about half the accuracy. === Redundancy === Data reconciliation relies strongly on the concept of redundancy to correct the measurements as little as possible in order to satisfy the process constraints. Here, redundancy is defined differently from redundancy in information theory. Instead, redundancy arises from combining sensor data with the model (algebraic constraints), sometimes more specifically called "spatial redundancy", "analytical redundancy", or "topological redundancy". Redundancy can be due to sensor redundancy, where sensors are duplicated in order to have more than one measurement of the same quantity. Redundancy also arises when a single variable can be estimated in several independent ways from separate sets of measurements at a given time or time averaging period, using the algebraic constraints. Redundancy is linked to the concept

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